Masters of Taste 2024 on April 7 — Introduces Event Hosts Executive Chef Bret Thompson & Lucy Thompson-Ramirez from Pez Cantina
Masters of Taste 2024 Introduces Event Hosts Executive Chef Bret Thompson & Lucy Thompson-Ramirez from Pez Cantina
Come celebrate and be part of the seventh annual Masters of Taste, L.A.’s premier outdoor, luxury food and beverage festival returns and will be taking place on Sunday, April 7th, 2024, from 3:00 pm to 7:00 pm on the field of the Iconic Pasadena Rose Bowl.
100% of the proceeds will directly benefit Union Station Homeless Services, a non-profit organization providing over 50 years of homeless services and housing for thousands of neighbors.
Masters of Taste is introducing Chef Bret Thompson and Lucy Thompson-Ramirez as the Hosts of Masters of Taste 2024 which also marks the 7th Anniversary of this celebrated event.
Masters of Taste 2024 Culinary Master and Host Executive Chef Bret Thompson and Pez Boss Lady Lucy Thompson-Ramirez are a dynamic husband and wife team that have made a significant impact in the hospitality industry.
With their passion for culinary excellence and warm hospitality, they have created a signature name for themselves in the Los Angeles dining scene and beyond.
Chef Bret Thompson’s culinary journey began at the renowned California Culinary Academy in San Francisco. He honed his skills at esteemed establishments such as Aqua in San Francisco, Roy’s in Hawaii, and Pinot Blanc in St. Helena, California.
Seeking international inspiration, Chef Bret traveled to Spain to study under Chef Martin Berasategui at Restaurante Martin Berasategui, a Michelin 2-star establishment in Lasarte, Spain.
He further expanded his culinary repertoire in Lebanon at Atlas Café, then studied under Chef Bernard Loiseau at La Cote d’Or his Michelin 3-star restaurant in Saulieu, France, and then L’Arpege, Chef Alain Passard’s Michelin 2-star restaurant in Paris.
Throughout his career, Bret also had an extensive tenure with The Patina Group, working at multiple restaurants, running catering operations and ultimately becoming the Corporate Executive Chef overseeing all restaurant operations for the entire group. While there Bret garnered accolades, including being named “Chef of the Year 2002” by the Orange County Business Journal during his time as Executive Chef at Catal Restaurant in Anaheim.
Eventually, Bret moved on and co-founded and became a partner at the iconic MILK Ice Cream Parlor & Bakeshop in Los Angeles and he also opened his own Market Restaurant and Catering, which he successfully sold in 2014.
In 2015, Chef Bret Thompson joined forces with his wife, Lucy Thompson-Ramirez, to embark on a new culinary adventure as the proud owners of Pez Cantina.
This seasonal, modern, coastal-inspired Mexican restaurant and bar, located in downtown Los Angeles, quickly became a beloved dining destination and in October 2021, they expanded with a new location LA Burrito in Montebello, California.
Lucy Thompson-Ramirez brings her unique perspective and expertise to the front of the house at Pez Cantina. Born in Guanajuato, Mexico, Lucy migrated to the United States with her family at a young age. She pursued her education at the University of Santa Barbara, majoring in Sociology and minoring in Spanish.
Lucy’s first career path led her into the fashion industry, where she excelled in sales and later established her own showroom with her brother called Siblings Showroom. After a successful 18-year tenure in fashion, Lucy made a seamless transition into the hospitality industry alongside her husband.
At Pez Cantina, Lucy’s warm and welcoming demeanor shines as she personally greets regulars by name and fosters new connections. Her dedication to providing a home-like atmosphere has made Pez Cantina feel like an extension of their own family.
In recognition of her leadership and contribution to the industry, Lucy was appointed as President of the Latino Restaurant Association in 2023 and serves on the Los Angeles Tourism and Convention Board.
Outside of their professional endeavors, Bret and Lucy are dedicated parents to their two boys and they prioritize family time, often found supporting their children’s activities or enjoying a cozy evening at home.
In February 2024, Executive Chef Bret Thompson and Lucy Thompson-Ramirez opened Pez Coastal Kitchen, their new upscale seafood focused eatery in Pasadena. Offering a diverse menu featuring sea-to-table and farm-to-table cuisine, while showcasing the best of seasonal California flavors, Pez Coastal Kitchen highlights expertise in curing, smoking and dry-aging meats and seafood, as well as their partnerships with local farmers and specialty producers.
With a focus on creating a modern coastal dining experience, Chef Bret Thompson and Lucy Thompson-Ramirez continue to innovate and reinvent themselves and they aim to contribute to Pasadena’s thriving culinary scene and bring a fresh and exciting new concept to Pasadena.
Pez Coastal Kitchen promises a unique blend of California coastal cuisine, thoughtfully crafted cocktails, specially curated wines, special selection of craft beer and Chef Bret and Lucy’s dedication to excellence ensures an unforgettable dining experience that celebrates vibrant flavors and genuine hospitality.
Masters of Taste 2023 was a sold-out event that attracted over 3,000 guests and garnered media attention all throughout Southern California and beyond.
The seventh annual Masters of Taste 2024 is also expected to bring over 3,000 food and beverage enthusiasts together for one afternoon to celebrate this exhilarating festival, which will include the finest fare from over 100 Culinary Masters and restaurants, delectable sweets prepared by L.A.’s top Sweet Masters, top Beverage Masters who will be featuring signature handcrafted cocktail tastings from over 25 spirit brands and top cocktail bars, select wineries, local craft breweries, cold brew coffee, live entertainment and much, much more.
Some of this year’s Masters of Taste 2024 participating Culinary Masters and Restaurants include:
Pez Cantina Village and Pez Coastal Kitchen Seafood Village by Santa Monica Seafood 2024 Event Hosts Chef Bret Thompson & Lucy Thompson-Ramirez – Downtown Los Angeles, Pasadena
1212 Santa Monica Chef Oliver Malmsten – Santa Monica
Arth Bar + Kitchen Chef Mihir Lad – Culver City
Agnes Restaurant and Cheesery Chef Vanessa Tilaka Kalb & Chef Thomas Tilaka Kalb – Pasadena
Alexander’s Steakhouse Chef Frederico Villanueva – Pasadena
Ayara Thai Chef Vanda Asapahu & Chef Cathy Asapahu – Westchester
BAAR BAAR Los Angeles Chef Sujan Sarkar – Downtown Los Angeles
Beachy’s Food Truck Chef Pablo Camacho – South Gate
BOX Chicken Chef Noah Clark – Los Angeles
Casa Cordoba Chef Eric Zada – Montrose
Celestino Ristorante Chef Calogero Drago – Pasadena
Cerda Vega Tacos Chef Daniel Vega – Santa Clarita
Champion’s CURRY Chef Yoya Takahashi – Downtown Los Angeles
Chaaste Family Market Chef Gabriel Esteban – Pasadena
City Club Los Angeles Chef Armando Quiroz – Downtown Los Angeles
Emporium Thai Chef John Sungkamee – Los Angeles
Fat Boys Chef Michael Gray – Pasadena, Los Angeles
Gabi James Sarah Gabriele & Adam Aro – Redondo Beach
Georgia’s Restaurant Nika Shoemaker-Machado – Anaheim, Long Beach
Granville Pasadena Chef Marc Dix – Pasadena
Gus’s World-Famous Fried Chicken Chef Mynor Espinoza – Burbank, Long Beach, Los Angeles
Harold & Belle’s Chef Ryan Legaux – Los Angeles
Italia Pasta e Pizza Chef Ivan Capasso – Covina
La Bohéme Chef David Gualberto – West Hollywood
LAVO Ristorante Chef Luca Maita – West Hollywood
Lunasia Chef Lee Han Fu – Pasadena, Alhambra, Cerritos
MAMA M SUSHI Chef Jack Supachai – Pasadena
Marina Chef Harout Borsikian – Pasadena
Mercado Chef Jose Acevedo – Hollywood, Los Angeles, Manhattan Beach, Pasadena, Santa Monica
Panda Inn Chef Yang – Pasadena
Poppy + Rose Chef Michael Reed – Downtown Los Angeles
Rice Balls of Fire Chef Jorman Herrera – Arieta
Room Service Neighborhood Chef Gloria Chicas – Los Angeles
Santa Monica Seafood Chef Sherrod Nichols – Santa Monica
Soulmate Chef David Joyce – West Hollywood
StopBye Café – Lynwood
Taishi Hainan Chicken Chef Theo Shio – Redondo Beach, Long Beach
The Peppered Goat Chef JohnPaul Arabome – Van Nuys, Las Vegas
UCHI West Hollywood Chef Joel Hammond – West Hollywood
YAKIYA Chef Ling – Pasadena
Yardbird Chef Alvaro Rayon de Jaime – Los Angeles
Yuca’s Restaurant Socorro “Mama Yuca’s” Herrera – Pasadena
Sweet Masters: A select group of Los Angeles Top Sweet Masters will showcase an assortment of delectable desserts such as Bachan’s Shave Ice, warm chocolate chip cookies from BAKE SOME NOISE, Beard Papa’s, Bertha Mae’s Brownies, By Faith Café, Gooey Center Bakery, Happy Ice LA, Läderach,deliciously scrumptious scratch baked custom cakes from Cakes By Chanté and cupcakes from Lark Cake Shop, Magpies Softserve, Marsatta Chocolate,Nothing Bundt Cakes, Pops Artisanal Creamery, Pazzo Gelato, Porto’s Bakery & Café, and more.
Some of this year’s participating Beverage Masters include:
Bars & Spirits: Some of L.A.’s top bartenders and cocktail bars will be creating first-rate craft cocktails and top brands showcasing their finest spirits at Masters of Taste will include Dead of Night Distillery, Dulce Vida Tequila, Empress 1908 Gin, Knox & Dobson, La Bay Gin, Laurel Canyon Spirits, Lunetta, Mario’s Hard Espresso, Mezcal 33, Neft Vodka, Nosotros Tequila & Mezcal, Old Hillside Bourbon Company, Smoke Lab Vodka, The Raymond 1886, Ventura Spirits and Angeleno Spritz, Vintage Distilling, and Xoloitzcuintle Tequila.
Brewmasters: Beverage Masters who specialize in barley and hops will be presenting top-notch ales, lagers, pilsners and more for guests to sample, sip and savor all throughout the event, including Southern California favorites L.A.’s All Season Brewing, Arrow Lodge Brewing, Arts District Brewing Company, Big Noise Beer, Boomtown Brewery, Pasadena’s Cerveceria Del Pueblo, Kanazawa Hyakumangoku Beer, Arcadia’s first Microbrewery Mt. Lowe Brewing Co., Nova Brewing Co., Over Town Brewing Co., San Fernando Brewing Co., and Tarantula Hill Brewing Co.
Wineries and Sake: A specially curated collection of Wine and Sake Masters will be showcasing their finest varietals including premium boutique winery Ascension Cellars, Bodegas de Santo Tomas, BONDLE Wines, CRŪ Winery, Golden Star Vineyards, Hitching Post Wines, LMA Wines,Moraga Canyon Vineyards, Anderson Valley’s Navarro Vineyards, NON (Non-alcoholic Wine Alternatives), Sake Akagisan, Sake High!, San Simeon Wines, Stephen Hemmert Wines, Warson Wine Company, Wiens Cellars, and more.
Non-Alcoholic Beverages: A variety of premium non-alcoholic Beverage Masters will also be on hand for those who wish to hydrate, caffeinate or regenerate featuring 2024 premier water master Perfect Hydration Alkaline Water, Yerba Mate from Erva Brew Co., Koe Kombucha, boba milk tea from Sunright Tea Studio and Bearology, and Unincorporated Coffee Roasters.
Every dollar raised at the Masters of Taste 2024 will benefit the work of Union Station Homeless Services (Union Station), a local organization successfully fighting to end homelessness. Over the last six years, Masters of Taste has impressively raised close to $3 Million, helping countless families and individuals find a secure and welcoming place to call home. What is more impressive is that Union Station has seen a 97% Success Rate in permanently housing people since adopting the Housing First model. Their mission transcends just providing temporary shelters; they are committed to creating lasting solutions for homelessness through housing, supportive services, and connection to the community. Over the past 50 years, Union Station has grown to be one of the best homeless services agencies in Los Angeles and is the lead County agency for Service Planning Area 3 (SPA 3), coordinating homeless services in 38 communities spanning from Eagle Rock to Pomona.
Masters of Taste 2024 is a 100% outdoor event. Additionally, all guests will be receiving their very own utensils and hand sanitizer to use throughout the event.
Mark your calendars and save-the-date for the return of the seventh annual Masters of Taste 2024!
Ticket Information: Masters of Taste 2024 will take place on Sunday, April 7th, 2024, and this is a 21+ event. A VIP Power Hour will be held from 3:00 pm to 4:00 pm and General Admission will be from 4:00 pm to 7:00 pm. Tickets are on sale now. For more information on Masters of Taste 2024, please visit www.MastersofTasteLA.com.
Premiere Dining Destination Just an Hour from LA! Conejo Valley’s Selvin Restaurant and Lounge, Grand Opening June 2024
Ventura County ‘s Selvin Restaurant and Lounge, the Conejo Valley premiere dining destination Grand Opening June 2024
Selvin’s Restaurant and Lounge opens in June 2024, becoming Conejo Valley’s premiere dining destination for all occasions.
Ventura County’s dining destination
Ventura County’s dining destination provides a lush interior oasis serving a signature California coastal cuisine menu and mixologist-crafted cocktails. It is located next to the Palm Garden Hotel, TripAdvisor’s Traveler’s number-one Choice since 2019, fostering a welcoming neighborhood vibe and inviting you to relax, celebrate, and savor the moment with us.
Chef John Vega’s stellar culinary background
At Selvin’s, guests can expect a culinary journey curated by, Chef John Vega. With a stellar culinary background from the Culinary Institute of America (CIA) in Napa, he’s celebrated for his exquisite palate, creative flair, and extensive experience working at the Three-Michelin-starred restaurant in Chicago. Having honed his skills in prestigious kitchens, Chef Vega brings a wealth of experience and a passion for culinary excellence to Selvin’s.
Special Grand Opening Menu
To celebrate the grand opening and to thank guests for joining, Selvin’s is offering a limited-time tasting menu and complimentary signature cocktails to the first 97 guests.
Conejo Valley’s Selvin Restaurant and Lounge
Featuring timeless dishes that exemplify the restaurant’s commitment to freshness, innovation, and American cuisine with a Coastal California twist, the restaurant will showcase the breadth of its culinary ambitions.
Featuring tantalizing starters, a variety of shared plates, elegant main courses, and divine desserts, from all of the finest locally sourced ingredients. This is the perfect place for quick meetings, family and friends gatherings, and corporate and social private events.
“Our hospitality team isn’t just a group of individuals;
we’re a family united by a love for creating memorable experiences.
With boundless energy and fresh perspectives,
we infuse each dish and every interaction with our passion for hospitality,
ensuring that every visit is not just a meal but a memorable experience.”
Steven Ortmann
Chief Operating Officer
Selvin’s Restaurant and Lounge is the brainchild of a team that’s passionate about bringing an extraordinary dining experience to Ventura County.
Inspired by the rich culinary landscape of coastal California and the contemporary American dining ethos, Selvin’s aims to be an establishment where every visit celebrates the vibrant, diverse flavors that define the community.
Conejo Valley Selvin Restaurant and Lounge Owner Harry Selvin
Harry Selvin, Owner and Founder has been a community icon for decades. Traveling the world for years, Harry’s always had an itch for hospitality. Acquiring the Palm Garden Hotel in 2012, warranted Harry the opportunity to transform hospitality in the Greater Conejo Valley.
In the years ahead, Steven Ortmann and his team decided to create something special to celebrate the legacy of Mr. Selvin, introducing Selvin’s Restaurant + Lounge.
“Building a restaurant with a passionate management team
is like crafting a symphony;
each member brings their unique instrument,
but it’s the harmony of our passion
that creates the perfect dining experience.”
Harry Selvin, Owner
Their mission is to create a space that feels like home but inspires a sense of adventure, allowing visitors and locals alike to create memorable moments over exceptional hospitality. Welcome to Selvin’s — where good food, great drinks, and even greater company await.
Selvin’s is the premier restaurant and lounge
Selvin’s is the premier restaurant and lounge found next to the renovated Palm Garden Hotel. Modern yet classic, the food is described as California coastal cuisine. Indoor dining, outdoor patio, champagne room, and banquet event space make Selvin’s the perfect place for any celebratory occasion.
Executive Chef John Vega
John’s culinary journey began as a young prodigy at the Culinary Institute of America (CIA) in Napa, where he quickly distinguished himself as one of the institution’s brightest talents. His exceptional skills earned him a coveted position at Alinea, a world-renowned Three-Michelin-starred restaurant in Chicago, making him one of the youngest chefs to grace its kitchen. Fueled by fond memories of bonding with his father in the kitchen, set against the backdrop of classical music, John understands the intimate nature of food—the power it holds to create lasting memories and forge meaningful connections.
Driven by an unwavering commitment to perfection and a relentless desire to explore culinary boundaries, John embarked on a quest to craft unparalleled dining experiences.
For reservations, contact at reservations@selvins.com
LA Says: Clean Coffee Tastes Better, Dr Christina Rahm from Rahm Roast Coffee
LA Says: Clean Coffee Tastes Better, Dr Christina Rahm from Rahm Roast Coffee
Today we’re talking coffee! The rich and delightful taste of Rahm Roast, crafted from carefully selected coffee beans straight from Guatemala.
Dr. Christina Rahm is a scientist, supermom, devoted partner, and the ultimate coffee aficionado!
With a passion for detoxing and a mission to uplift lives, she’s not just about the lab coat life; she’s out there exploring the globe in pursuit of both science and the perfect cup of joe.
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit FlavRReport’s YouTube channel here.
Joe Winger:
So what I love the most is your introduction, Dr. Christina Rahm, “Mother. wife, scientist and coffee lover.”
Dr. Christina Rahm:
Thank you. Yeah I always start with mother. Now my kids are older. I’m like, am I supposed to say mother to adult children? They were such an integral part of my life. And hey, that was the reason I started drinking coffee. Just to be honest, I had to stay awake to take care of them.
Joe Winger:
Do you remember what first inspired you to get interested in coffee?
Dr. Christina Rahm:
Motherhood, basically..
I grew up in a home where everybody loved coffee but me. I remember when I had my 1st child, and I was thinking, how do all these mothers stay awake?
I worked back then too. It was a lot, working and taking care [of my first baby].
I was delusional because I thought I’m going to have my son, and I thought, I’ll go back to work on Monday. Cause you don’t know. I remember that Monday getting up and calling my mom and saying, “This is not doable. What am I going to do?”
I had a job where they let me take him to work, but still it was a lot. And my mom was like, you’re going to have to drink coffee.
So I started drinking coffee.
My parents loved it growing up. They would offer us coffee with cream and sugar when we were little.
I grew up on a farm and they would offer it and I’d be like, no, I don’t like it. I was the only one in my family that didn’t like it, but I learned to love it after I had a child.
Then I three more [kids]. But I love the taste of it.
Also, as a scientist, I had a pituitary tumor and different types of cancer.
When I started researching, you can’t ever claim that a natural substance cures anything, but I did notice there were certain types of coffee and coffee beans that caused cancer cell death, apoptosis.
So it was one of the things that I added to my regimen.
What happened was, the cancer metastasized and I was trying to eat everything from spirulina to coffee to resveratrol.
I did give up alcohol for a while.
Then someone said one glass of alcohol is good because of the resveratrol.
So I added wine back in [to my diet].
But like I learned to love [coffee]. The more I researched it, the more I understood that it had mold and mitotoxins and it had all kinds of things.
Even though the pure bean could help from a physical perspective and from a healthcare perspective because of the pesticides and GMOs in the land, air and water that we have.
I hate bringing up the topic because people [think] the environment’s not that bad.
The problem is, regardless of your political stance, our environment is not healthy like it used to, because we’ve had so much pollution/
Nuclear war and when a nuclear war happens, it does not leave the stratosphere.
It disseminates across our world.
So a our things – plants and herbs and roots and seeds – you have to be very careful where you get it.
Most of my career I focused a lot on detoxification and really helping clean out the environment.
Things I’ve worked on… You can go to the store and buy coffee or buy vitamins and they can have heavy metals, lead, mercury, horrible things in it.
I don’t want to scare people.
Instead, I’ve worked on creating some things that hopefully will help people feel, look, and be better because we just all need to be as great as we can be.
There’s no easy, one pill solution, right?
Coffee was definitely something for me.
People drink [it] every day, and if they’re going to drink it, I’m hoping they drink something that’s, free of mitotoxins, that has a good pH level, that is fair trade.
I had a whole list of things that were so important to me.
When Rahm Roast launched I was very happy because we ended up getting a 91% cup score. We worked really hard for that. Only 1% of the coffee in the world has a score that high.
But I think what was more important than a score, what’s that going to do for you?
What really matters to me is that the coffee did not have toxins and the coffee did not have heavy metals and it hadn’t been exposed to GMOs or pesticides.
If my name was going to be on it it better be something that’s really helping people and making their life better. That was important to me.
Joe Winger:
Two words you said a second ago, let’s connect them: coffee and detoxification.
What does that process look like for Rahm Roast?
Dr. Christina Rahm:
I went all over, even to Ethiopia because [they] have great coffee.
I would meet with different coffee plantations and different owners trying to find a really good place. We ended up being able to find a place in Guatemala that was on top of a mountain, which had never been exposed to GMOs and pesticides.
The water’s clean, the air’s clean.
It was a very isolated place. We decided we wanted to partner with a business that was small. All they cared about was making something that was just really unique and special. [Unlike most other businesses] they were not worried about mass production.
They’re worried about making sure that it tastes good, which taste was important to us.
But the biggest issue was let’s make sure that everything is fair trade, the organic, the vegan, we wanted everything. I wanted to be sustainable.
For me, sustainable is not enough.
We need to remediate things because you can to be sustainable. It’s not completely accurate, right?
I have a lot of patents based on remediation of things and making sure that you’re not just detoxing, but you’re helping the plants and you’re helping everything grow.
Because we should have this much top soil [gestures to 6 inches] and now we have this much top soil [gestures to 2 inches] and there’s not enough nutrients in it that help the plants and the roots and the seeds. They’re just not the same.
We explored all of that and came up with a process to clean the beans and detox the beans of any kind of monotoxins, mold, fungus, bacteria, viruses, anything surrounding it.
I developed that in 2015. I started by basically writing a series of patents that had to do with getting rid of nuclear waste.
The regeneration of land, air and water and the human body and also the reversal of aging.
What I’ve learned as a scientist and as a human being is to admit failure every day, and then to admit that I’m going to try to be better every day.
And that’s what happened with the coffee.
It was a one step process that involved a four day process to make the cleaning and it’s made from basically a zeolite silica trace mineral vitamin mixture which goes in and cleans the beans.
I think that’s the reason our cup score is so high because the PH level basically getting rid of all those minor toxins, all the things, the beans that are harmful or could be harmful creates a ph level that is very conducive to our body.
I don’t know if you know this, but our Earth is composed of silica and water, right?
As humans, we are too.
So when you put something in your body, you want to make it compatible bioavailable to the body. And I would say that’s another proprietary thing that I do. And I work on things I’m working on.
Understanding the DNA of a coffee bean, and understanding our DNA and then understanding how they would work copacetically together.
Another thing that was really close to me that I actually have not talked about in any interview is the fact that. With coffee and coffee enemas and different things that people have, there’s like a 70 percent increase right now in colon cancer. It’s horrible. And I would credit that to the environment and to all the things we’re being exposed to.
And even vegans are getting colon cancer. Even younger people. You can look it up.
It was in the New York Post, everything else. So I wanted a coffee that a doctor decided functional med doctors or doctors in other countries wanted to help with this area that could use it as a colon cleanse as well.
Again, I have not talked about that anywhere, but for me, it was essential because as a person that’s had so many different types of cancer, I want to put things in my body that will help my body.
What’s interesting about what I do for a living now, I used to work in pharmaceutical and biotech and we could say.
We don’t cure bronchitis, but here’s zithromax to help with bronchitis and it does right from my perspective.
Giving people things that make their body, make them achieve the greatest thing they can, that, which is to be their best self, it’s so important.
And if those things that we give them can also improve the cellular health of their body by making the healthy cells healthier and making the cancerous or the sick cells not even wanna be there, then that is a goal.
There’s been all kinds of studies, there’s all kinds of information which shows that could be possible.
But again, the problem is in theory, yes, that can help people in different areas of health.
But in reality, I don’t feel like it has because I think the coffee beans and coffee has been exposed to so many things in our environment that then sometimes we’re putting more toxins into our body.
So that was really a major focus for me when I worked on the coffee.
We drink coffee every day and we deserve to have really good coffee.
I’m not saying,me making spaghetti and saying my spaghetti is the “best spaghetti in the world.”
I will tell you that I’ve traveled to 89 countries and I’ve studied this for years and this has been a topic of mine since I was in my twenties, that has been important to me.
Then my oldest son, my Mom used to give him the coffee with the sugar and the cream and he would just keep drinking it.
And I would get in an argument with my Mom about why are you giving my Son coffee now?
He’s bouncing off the walls. He just loves it.
So he put fire under my feet on it. I was like, I’m too busy working on all these other projects.
He was like, “Mom, you have to make good coffee.”
Because some people drink four or five glasses a day. So it needs to be healthy for you.
It’s just like water. If you’re going to drink water, you want to drink healthy water; and water is part of the process when I make the coffee too. It’s a specific type of water that helps clean the beans.
It’s interesting. I tried to do it in the United States. I could not find a master coffee maker that could do what I wanted.
I found one in Cyprus [Greece].
So I was in Cyprus introduced to an award winning coffee grinder coffee maker.
He’s won awards all over, [ he] understood my process, understood how to do it.
Then after you tasted it, after it went through the process, he was like, this is amazing. This is the best coffee ever. And again, it makes sense.
Like when we’re healthy, we look better, right?
When coffee beans are healthier, they taste better. They’re better.
It’s just simple and I love it.
I think it’s magical how science works and how all of our DNA is connected. We’re connected to a leaf on a tree. We’re also connected and able to bring coffee to the world that’s going to help people.
I think it is probably one of the things I’ve enjoyed the most in the last three to four years of my life.
Joe Winger:
That’s beautiful. Obviously you have a huge scientific background. Our audience is into the flavor. Food, spirits, wine, coffee based on flavor.
I’m sure you can understand how science can intimidate so many of us.
Is there a very simplified way of explaining what makes Rahm Roast good for the body, good for the planet?
Dr. Christina Rahm:
It’s like going to an organic farm up in the mountains where everything’s perfect and tasting a bite of a watermelon and it just tastes so great.
Or of strawberries.
When you go to these places on these islands that have never been exposed to GMOs and pesticides.
And you’re like, why does this taste better?
Sometimes in the United States, you’ll buy a rose for someone and it doesn’t even smell like a rose, but then you’ll go to a tropical island where they don’t use GMOs or pesticides and it smells so beautiful.
This is the most beautiful rose. It smells so amazing.
The coffee was made and sourced from a single source in a place that was the perfect environment that we could find. We looked everywhere.
Then the process. That was made basically cleaning it until it was beautiful and perfect. It’s like you brush your teeth, you take a bath, you look better.
If you don’t shave or brush your teeth or take a bath for two years, then you may not look the same as you look today.
This coffee has been cleaned in a very holistic way, organic way using only natural.
It tastes amazing. It tastes almost like chocolate.
It’s very smooth.
Using zeolites [like they] used to line the ducts of the Aztec and Incas and Mayas and the pyramids. It’s documented throughout history and all I did was take a process and make sure it was cleaning so that it would look beautiful.
I think it’s simple.
I sourced it from the most amazing place that had not been exposed to pesticides and GMOs, that was fair trade, that everything was a sole source farmer.
We knew everything about the history. I want your audience to also know this.
It’s not just the beans and the plants.
It’s the parent plants and the genetics behind it.
When you see race horses. They breed, right? You pay a lot of money if you have a winner from the Kentucky Derby. Because it’s genetics.
There’s a genetic component and there’s always this debate about genetics and the environment.
Which one’s better?
And so to me, both are important.
So I looked at the genetics of the plants and the seeds
I made sure the environment was a really good environment to raise a healthy environment to raise these amazing coffee beans. And then we just cleaned them and made them even more beautiful so that everyone could taste how amazing they are.
Scientists made GMOs to try to make plants bigger, better, right? That failed.
So as a scientist I went back to school, I went to Harvard and studied nanobiotechnology for a very different reason than most people think.
I studied to see how we could reverse it.
Things naturally from things that we’ve put into our world that weren’t natural, that have hurt us.
Joe Winger:
Incredibly inspirational.
From a corporate point of view, can you talk a little bit about what inspired you to pursue the social responsibility of the company?
Dr. Christina Rahm:
In my career, I worked for the government. I’ve worked for a lot of the top pharmaceutical and biotech companies.
I would say I failed at that in many ways.
Our economy depends on spending a lot of money on health care.
It was a hard time for me, but I never gave up.
From my perspective. Since I had cancer, since I had Lyme’s disease, since I had a child that had cancer, I’ve devoted my life to trying to do the right thing. I have an opportunity to be alive for a reason.
It was a blessing, even though I didn’t feel like it was a blessing when I was diagnosed. I have a warrior strength of fighting anything.
We’ve just got to be better humans, right?
My goal is to make every person have the longest, best life possible.
That means mentally, emotionally, physically, and spiritually. And as a scientist, I feel like it’s on my shoulders and my responsibility to tell the truth and to do it in a positive way instead of being a whistleblower blowing things up.
I want to offer these things that can help people.
About 8-9 years ago, I started really stepping up and talking about social issues, working on female empowerment. I just always try to talk about how we can empower.
When you have gifts, if you have influence, if you have money, if you have power, your job is to protect those weaker than you or that need help.
And somehow we’ve lost that in our move for success.
We think we don’t we forget about that. But for me, that’s my motive to make social change is to it’s my responsibility to be a good human. I’m going to die someday. And I’m going to have to answer for everything I’ve done on this earth.
So I have to try every day to be better.
The coffee was something that was for a social change that I think we need to be aware of without scaring everyone.
And so that has led me to move past that. To run companies. I have 22 companies actually under DRC ventures and a lot of people don’t know that. So there’s 22 companies that I’m actually in charge of right now, trying to make some good social changes in the world.
Joe Winger:
For our audience who wants to learn more about your and Rahm Roast Coffee, what are the best ways?
Dr. Christina Rahm:
DrChristinaRahm.com is my website.
I’m on social media at Instagram, LinkedIn
The root brand sells Rahm Roast at RahmRoast website. We also donate from every bag of coffee to philanthropy as well.
East LA ‘ Birrieria Chalio ‘ Serves Big Flavor Birria from Raul Luis Family Secret
East LA ‘ Birrieria Chalio ‘ Serves Big Flavor Birria from Raul Luis Family Secret
One of East LA’s most popular restaurant serves Kings, Queens and Food Royalty. You can get a taste if it too.
Raul Luis brings Flavor with East LA’s birria
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
We have a really special treat today. We’re talking with Raul Luis from Birria the restaurant here in East LA. We’re going to talk about family. We’re going to talk about flavor. We’re going to talk about how he creates these amazing dishes. And then we’re going to talk more about how you can have a bite and taste his the food from his restaurants.
Raul Luis, thank you for joining us today.
Raul Luis:
Thank you for having me here. I’m very honored to be here speaking to you.
Joe Winger:
What’s the most important message you want the audience to hear today?
Raul Luis:
I think we can start talking about how Birria came to LA. How do we get it here? What caused that trigger to start selling the food here in LA?
My dad was given a certain skill set, handed down to him to make birria.
Birria is chivo goat meat. He used that skill set back in Mexico. He came to the U. S. when he came over during the Bracero program. He was talking to his buddies and he told them he’s a Barriario. He doesn’t know how to cook birria. So they would ask him if he would cook that dish from because that dish was only traditionally eaten during those special once in a lifetime events, baptisms, quinceañeras, weddings.
So the common denominator in all those events was the birria.
You went [to an important life event], you knew you were going to have birria. I tell people the story because I remember being small myself when I was young, that we wouldn’t eat meat too often because we were vegetarians, not by choice, but because of circumstance.
When someone was having a party, we said, “Wow, we’re going to eat birria today.” We knew we look forward to, we’re going to eat meat. It’s time. Let’s get ready to go eat some meat. Get ready, put on your Sunday clothes and go. When my father came to the U S People knew about him. They asked him to cook their dish for him.
When he cooked the meal for someone’s wedding, quinceanera, baptism, for their special occasion, he would cook extra.
So his friends would come over. When his friends would come over, he would serve whatever portion it was, usually like a whole carcass of lamb, 50 pounds. And then there was some leftover, so he would feed his friends.
And he would tell the stories when he would feed his friends. His friends wouldn’t leave. They would stay there for hours and they would be talking and my dad was, “I gotta go do my Sunday [errands], my day off. We gotta go to our family. They were there for hours and all their memories, all memories, special occasions.
Remember this? Remember that? And my dad said, “Man, what? Why are you talking? Why are you staying here so long?
It was the food.
He didn’t realize the time. It was the food that was triggering those special [memories], triggering their mind.
They’re time travelers, they’re going back to other special events.
I tell people, it’s those once in a lifetime events that are much more exponential, much more magnified because it was somebody’s wedding. It was somebody’s baptism.
That’s how it began, by cooking.
Joe Winger:
Your father was an amazing person. Back in the early 1960s, back in Mexico, he’s working in a tiny little five chair restaurant in the Mercado before migrating here to the US.
What have you learned from him taking this huge life journey?
Raul Luis:
I look back, how do the immigrants do this? How do they leave their country, leave everything behind?
He had a small spot, maybe five people to sit there. He would sell on the weekends. Business wasn’t that brisk.
They were opening up a new spot, but they required a down payment to secure it. So he had to come to the U.S. so he could save up some money.
They asked, does anyone know how to cook? Dad raises his hand. I’m a birriero.
So he began cooking birria for the farm workers. He was limited because now he was out of his comfort zone.
He was no longer in Mexico. He didn’t have access to all the spices that he used back home.
In the preparation of the different birrias, before they put the red adobe sauce, it’s white.
All the farm workers ate it up, but the people who were in charge wouldn’t eat it because it wasn’t easy on the eyes. People eat with their eyes.
[So he changed his process]
Why don’t you add the red before?
So, we marinated before we cook it,
[The second change]
There wasn’t all the spices we needed, so the chef that was there helped them get new spices or tweak the recipe a bit.
That’s what happened.
You have aspirations, and dreams, as many immigrants. They come to the U. S., make some money, go back.
He never went back.
Once you plant roots, then it’s hard to go back to your country of origin.
Joe Winger:
Fast forwarding to the present day. Your Birria in East LA is very popular.
What’s the most common dish at the restaurant?
Raul Luis:
We’re known for Birria. 9 out of 10 plates will be the Birria.
Sometimes we have new customers who want to try it but are hesitant. I explain our 10-hour cooking process [to get them excited.] Underground pits, cooking it with the mesquite wood to add that flavor.
The gaminess, the taste, our process, all that fun stuff, secrets.
Raul Luis ‘s East LA Birrieria Chalio most popular dish
Joe Winger:
Can you walk us through the flavor and process?
Raul Luis:
It’s a 2-day process. You get the [goat] carcass, cut it up into pieces.
The ribs, the neck bone, the French rack. There’s all these different cuts. Every single cut has a different taste profile and texture. So when you walk in, it depends on you. How dirty do you wanna get?
Do you wanna get down and dirty? You get the bones.
I tell people the neck is the best because it’s so tender, so soft, not too much fat on it.
If you’d like the nerve, then you get the ribs.
The flavor is amazing. In the bones, it’s amazing.
There’s people who don’t like to deal with the struggling or getting dirty. So they go with the all leg meat. That’s the drier part. It’s good, but it’s not. Not my first choice.
We cook it, we steam it, we marinate it, let it sit for about 24 hours and we put it into a our pressure cooker.
Part of the science is the way you stack it up, like a pyramid, and then they put firewood under it. If you don’t stack it correctly, part of it won’t cook.
You have to put it up a certain way to make sure that all the meat gets cooked properly.
We take it out. We’ve got to separate it so we can have all the different parts. Distinguish the leg from the neck bone from the ribs, put that aside. Then we put it in the oven so we can get like a slow roast, nice little crispy. Tender on the outside, real soft on the inside.
The most important thing is the consommé.
That’s the broth, we call it the “honey”. You can’t have it without the consomme. The birria isn’t birria without the consommé. That’s what gives it the flavor. That’s what takes it to the next level.
Some people say, “Oh, I had birria.” No you didn’t. That was a taco.
No, you’ve got to have it with the consommé.
The new movement with the birria, they dip the sauce. It’s the same concept, but I would like to think that our consommé is a little more intense, more flavorful, because we use the broth from the goat and from the mince that it distills.
So it’s really flavorful. You got to try it.
East LA Birrieria Chalio from Raul Luis – A Family Secret
Joe Winger:
You have a deep family history, you have a cultural history. Obviously food is part of that history. Can you talk a little bit about the cultural value and the meaning behind Birria and why it’s important to you?
Raul Luis:
I tell people it’s made to feed kings and queens. How?
Because in our region, Central Mexico, the birria is eaten by most of the population in Mexico. About 85-90% are Catholic.
So one of the first steps when a child is born, they take them to the church and that’s where he becomes a king.
They baptize them. They have a festivity. There’s a party going on.
Then the second phase is they feed the Quinceaneras.
That’s a rite of passage where you go from childhood to adulthood for the girls. So now you feed the princesses.
The next step is when the lady gets married, she’s the queen.
All three of those things, traditionally, was birria.
That’s the only thing that was in common. That helped people look back to those special occasions. When people eat the birria, they go back to that once in a lifetime event.
It’s time traveling for them.
It’s the memories.
Fast forward to when we came to LA, the parents would bring their kids, [and now their kids say] ”I used to come here 20 years ago. My dad used to bring me when I was a kid.”
So that’s what it does. It brings the family together.
Raul Luis Battles Fast Food Giants …and Wins (kinda)
Joe Winger:
You mentioned some fast food places now working within the same cuisine. Rubbing you the wrong way.
Raul Luis:
Yeah, it’s fascinating how many people called me [about it].
Del Taco and a few other places that were selling birria, but they’re not selling it the way it’s supposed to be. That’s wrong. At first I was a little worked up explaining that they’re missing the point here. What it means to the people from back in Mexico.
But there’s always a silver lining. Now the dish is mainstream.
I would have never been able to do that. These guys with these big budgets are able to cross over and speak to different generations, different ethnic groups.
Before, when we first opened up our restaurant. [Everyone would ask] “What’s it called? What is that? I don’t know what that is.”
Now people know when before they didn’t.
So I give them credit for being able to make people aware and bringing attention to this dish.
I see myself as the missing link. I’m the one that’s going to fill in the gaps to tell what the dish really means, what significance it has, what historical cultural value it has. That’s what I’m doing with our YouTube channel at Birria World.
East LA Birrieria Chalio leads the Birria Movement
Joe Winger:
Let’s talk about the Birria movement. Everyone says you are the leader. What does the future of Birria look like in East LA and in the country itself?
Raul Luis:
In a perfect world, everybody would switch over from beef to goat, which is actually one of the most eaten meats across the world.
If you go to the Middle East or China, they eat that dish. Here in the U. S., it’s not as popular.
Introducing them to the dish so they can try out the different textures, different profiles. They can see that there’s another option.
I source from a vendor in Texas.
The meat we use is paleo certified. It’s halal, all this special stuff. Probably a little more nutritional than beef.
There’s more taste, more flavors in the meat.
My job is to go out there and have people be aware that [this] exists.
There’s potential growth across the US to be provided for different ethnic groups and different generations of people.
Joe Winger:
You’ve had world-famous food stars visit you.
Raul Luis:
Anthony Bourdain came to our LA location. I guess he saw something before everybody else did and realized it was a special dish.
The second person was Jonathan Gold. He was a writer for the LA times. He wrote beautiful articles on us. He also saw what the dish meant to our community.
They gave it a little approval. Come on, try it. Take your turn. I’m sure you’ll enjoy it. I’m sure you’ll be back
Joe Winger:
Raul Luis with his Birria restaurant in East LA. Tell us all the ways that our audience can find you and learn more about you.
Raul Luis:
They did a documentary, “Mexi Papa: Chronicles of Birria” on YouTube. That’s just the basic history of how Birria got to LA and the US.
Then you can go to Birria World on YouTube. We do a birria tour, going to different restaurants, we showcase how they cook it, why it tastes different, how it’s served differently in certain regions.
On Instagram, you can go to Chalios Birria for my Texas location and East LA Chalios Birria Instagram.
Then on Facebook, it’s a Chalios Seminary.
Strawberry Kabobs, Strawberry Pizza, Strawberry Funnel Cake and so much more! California Strawberry Festival, May 18 and 19
Strawberry Kabobs, Strawberry Nachos And Strawberry Tacos–Just Some Of The Tastes At The California Strawberry Festival, May 18 and 19
Fifty food and drink vendors will be at the festival, many with strawberry-themed offerings.
Festivalgoers can treat themselves to chocolate-covered strawberries, strawberry-topped funnel cakes, strawberry pizza, strawberry nachos, deep-fried strawberries, berry kabobs, strawberry tacos and strawberry beer and smoothies.
There is also strawberry-covered fried dough, strawberry kettle corn and strawberry lemonade.
“The food and drink list goes on and on,”
Michael Thompson
festival board member
“For $5, you can pile on strawberries and whipped cream as high as you can at our ‘build-your-own’ Strawberry Shortcake Experience.”
The Kabob Shack will offer a kabob skewer with fresh strawberries and a choice of bananas or brownie bites drizzled with white and brown chocolate. “We use about 120 flats of strawberries at the festival,” says Stacia Mizukawa, Kabob Shack owner. “Each kabob is made to order and chocolated right in front of the customer. Nothing is premade. We want the customer to experience everything firsthand.”
Many of the food and drink booths are run by volunteers. Buena Music Association is a nonprofit that raises funds to support the Buena High School music program. Its festival specialty is strawberry and whipped cream-topped funnel cakes.
“People love funnel cakes.
Even with all the other festival food,
last year, we made over 3,000,”
Angie Palacios
the association’s board president.
“Parents and students volunteer for our booth. It’s a wonderful experience for everyone and a great way to finish off the school year.”
The Oxnard Buddhist Temple has been serving chocolate-dipped strawberries at the festival for about 10 years. The booth sells about 20,000 chocolate-dipped strawberries over the two-day festival.
“Most of our strawberries are donated,” says Yoshi Usuki, a longtime volunteer. Shifts of 25 volunteers first melt chocolate in crock pots. The strawberries are dipped, put in cupcake holders and set on racks to cool. The strawberries are then sold individually and in three and six-packs.
Festival general admission is $15, active military with ID and family and seniors 62 and over, $10, youth ages 5 to 12, $8, and children 4 and under are free.
Tickets can be purchased in advance at www.CAStrawberryFestival.org or upon entry to the festival. A limited amount of parking is available onsite for $20 per vehicle.
Festival-goers are encouraged to use the free shuttles, which will run every 15 minutes to the festival from nearby locations in Oxnard and Ventura. Metrolink offers a $10 day pass, good for unlimited rides on the day of purchase, and up to three kids ages 17 and under ride free with each adult fare. The station is located next to the fairgrounds.
Festival hours are 10:00 a.m. to 7:30 p.m. on Saturday and 10:00 a.m. to 6:30 p.m. on Sunday.
For more about the festival visit www.castrawberryfest.org or follow on Facebook and Instagram.
The California Strawberry Festival pays tribute to California’s $3 billion strawberry industry. Strawberries are Ventura County’s largest crop generating over $662million in value in 2022.
Love a Quality Martini? Whiskey Old Fashioned? Knox & Dobson RTD Superiors Cocktails are your answer
Love a Quality Martini? Whiskey Old Fashioned? Knox & Dobson Introduces Superior Ready-To-Drink Bottled Cocktails
Knox & Dobson toasts to their new collection of premium ready-to-drink bottled cocktails that are expertly designed to be shared with friends, so simply…
Open, Pour, and Enjoy!
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Knox & Dobson’s new bottled cocktail collection was meticulously curated with an uncompromising commitment to excellence in quality, craftsmanship, and taste by Knox & Dobson President Rob Levy and Creative Director Peter Lloyd Jones (The Raymond 1886, Everson Royce Bar) who heads Knox & Dobson’s formulation and product development.
Related:
Why You should make Boutique Bells Up Winery part of Your Oregon Trip!
Featuring a gin Martini, classic Old Fashioned, Improved Whiskey Cocktail with Maraska Maraschino Liqueur, and Rye Manhattan, Knox & Dobson uses the highest quality ingredients including hand-selected barrel aged whiskey, distilled gin, natural cane sugar, and authentic Angostura Bitters.
From the award-winning design of the bottle, these superior bottled cocktails were solely created so expertly handcrafted cocktails could be shared and effortlessly enjoyed anywhere.
“Our mission was to create a collection of cocktails that were equal in taste and quality to those freshly crafted by a skilled bartender. Peter Lloyd Jones was the best choice, and I can’t imagine working with anyone better, “
says Levy.
“Pete was Head Barman at 1886 Bar at The Raymond and he was also behind the stick at Everson Royce Bar for several years, so his experience is invaluable, and his passion and creativity make him the perfect partner at Knox & Dobson.”
Related:
Sustainably Crafted Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month a global campaign to plant 70,000 trees in 2022.
Levy’s upbringing in Skokie, Illinois, at Knox Avenue and Dobson Street is where Levy spent most of his adolescence in the ‘60s and 70’s hanging out “on the corner” with neighborhood kids who remain lifelong friends.
Knox & Dobson is as much an elevated on-the-go craft beverage experience as it is a distillation of hometown pride and a love of bringing people together.
Each Knox & Dobson bottled cocktail is 200 milliliters and features two servings. Whether you are a classic Martini drinker (34% ABV), this is a take on the classic combining gin with dry vermouth to create a flavor profile of an aromatic gin martini that is slightly earthy and refreshing to drink. Lloyd Jones recommends serving this cocktail up or over ice, garnished with olives.
Old Fashioned aficionados (38% ABV) can savor this cocktail which consists of straight aged bourbon, natural cane sugar, orange oil and Angostura Bitters with tastes of aged bourbon with bright citrus flavors, bitters, raw cinnamon, clove, and American oak.
The Improved Whiskey Cocktail (35.42% ABV) – made with straight aged rye whiskey, Maraska Maraschino Liqueur and Angostura bitters – has a spiced flavor profile combined with American oak, citrus, along with bright and deep cherry notes.
This is a whiskey cocktail that is meant to be sipped and savored.
Finally, the Rye Manhattan (36% ABV) is made with straight aged rye whiskey, sweet vermouth, and Angostura bitters. The tantalizing pairing of the aged whiskey combined with the aromatic Italian-style vermouth creates a spice, citrus and charred oakwood profile that will have anyone asking for another round.
Who’s ready for happy hour? And, if your go-to cocktail isn’t on the menu just yet, don’t worry. The Knox & Dobson bar cart will be rolling this Summer with more cocktails on the way and no shortage of inspiration.
Knox & Dobson’s new collection of superior bottled cocktails are best served chilled or over ice and each cocktail features two servings, perfect for sharing, so simply chill, Open, Pour, and Enjoy!
Knox & Dobson is available for delivery anywhere Nationwide, so visit www.KnoxandDobson to order your new favorite bottled cocktails today. Knox & Dobson is now available at 15 Total Wine & More California stores – Brea, Daly City, Long Beach, Northridge, Pasadena, Rancho Cucamonga, Redondo Beach, Roseville, San Diego, San Jose, San Mateo, San Ramon, Temecula, Thousand Oaks, Tustin and soon to be in all 28 Total Wine & More California stores; Bristol Farms South Pasadena and soon to be in all 14 Bristol Farms California stores; Bar Keeper Los Angeles; Cypress Liquor Los Angeles; Everson Royce Bar Pasadena; Gerlach’s Pasadena; Highland Park Wine; K&L Wine Merchants in Los Angeles and San Francisco; and The Ace Hotel in Downtown Los Angeles. To see the full list of locations, please visit Knox & Dobson’s Find a Stockist.