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Beverly Hills Favorite Choice for Healing, Find out Why Patients Choose Vivie Therapy

Feeling Pain? Beverly Hills Vivie Therapy can help with 100s of 5 Star Reviews

We talk so much about food and drinks, nights out,  and travel all the time, but we don’t always talk about our bodies and our health; keeping ourselves in shape and in fitness. 

Vivian Eisenstadt from Vivie Therapy

Vivian Eisenstadt from Vivie Therapy

That’s why I wanted to talk with Vivian Eisenstadt from Vivie Therapy. 

Joe Winger: 

Can you tell us a little bit about your professional background and what kind of certifications it takes to be the owner of Vivie Therapy?

Vivian Eisenstadt:

I am originally from Brooklyn, New York, and I got my bachelor’s in Athletic training from Brooklyn College.

I went on to get a second bachelor’s in Health Science from Turo College in Long Island, where I also got a Masters in Physical Therapy. 

Then moved to Los Angeles where I worked in Cedars Sinai outpatients, Physical Therapy Center. 

While I worked there, I actually went on to get an extra credential called Orthopedic Specialist.

Then when they opened Cedars Sinai Spine Center, I was one of the physical therapists who went there and integrated physical therapy into the spine center to collaborate with the spine doctors and help them understand actually what physical therapy was. 

I became a director of a pilates-based physical therapy center in Brentwood and then later in Beverly Hills.

That inspired me to open up my own place. 

I first opened up in a gym on Robertson Boulevard, and now I have been working on my own, in my own space since 2005.

I went on to get a Spiritual Psychology Degree in 2014, which I really think has taken my ability to help a person heal holistically.

By holistically, approaching physical, mental, emotional, spiritual, chemical at the same time. When you address them all you get more. Totality and healing and more long term results.

Joe Winger: 

Something you said a minute ago that I want to touch on and go deeper on is you help the doctors learn more about physical therapy.

What did you teach those doctors about physical therapy?

Vivian Eisenstadt:

The doctors actually didn’t really know much about physical therapy as most doctors don’t know.

It might’ve changed over the past 20 years. 

But doctors are taught chemicals and drugs and surgeries.  Physical therapy is actually how to avoid all of that, or how to get past that phase to get ultimate healing. 

Physical therapy is an art by which, when a person gets injured, the body will heal, but there are speed bumps along the way to healing, such as the creation of scar tissue, or creating habits that you had when you were in pain, like limping, that you don’t want to have because that’ll lead to other issues and will not help you heal correctly.

So physical therapy is about getting better quicker and getting better in a way where you prevent future injury and where you could be stronger. 

If somebody gets injured because their body was out of balance and their weakest spot is what got affected, as physical therapists, we evaluate the entire body and see, where is the source of the pain.

Like you can have an ankle that is always in pain, but it could be coming from the fact that your lower lumbar vertebrae in your back are out of place. 

So physical therapy is a really good way for someone to analyze where your pain is stemming from in a different way than doctors do. 

In a way that if it is repaired, you get fully better and move on with your life.

Joe Winger: 

Almost like a body detective. Is it more affordable than most surgeries and hospital operations? 

Vivian Eisenstadt: 

Unfortunately, the insurance companies try not to pay. 

So I have so many patients where we’ve submitted our reports and they’re just finding reasons not to pay, but for some reason they listen to doctors and they’re like, “Oh, you need a shot.  Here’s a shot.” 

It’s amazing the different listening that insurance companies have. You will save money in the long run when you go to a physical therapist.

If you go to a proper physical therapist who will help you not only heal from your current issue, but help you address the underlying causes and the underlying reasons, like neck pain due to poor posture.

Then you come in, we teach you how to sit straight. 

So not only are you making your back feel better, but you won’t end up in my office again. 

I tell my patients that the best compliment you can give me is to send your friends to me. 

I don’t want you in my office. I just want you to refer your friends and family.

Joe Winger: 

I’m assuming there’s a wide range of services you offer. 

Vivian Eisenstadt: 

We have physical therapy evaluation, which is about an hour where I help detect where your pain is coming from and all the different things that are feeding into it.

So you have the evaluation, which includes the treatment, and then we decide what kind of path we want to go on together. 

Massage Therapist on Staff

Follow up sessions are an hour, and then we also have a massage therapist on staff.  An amazing one who’s been working with me, Marcia, since 2002. 

You might just need a lot of deep tissue work, so you’ll get a couple of massages.

Then we also have modalities that help your body feel better as a whole. 

Detox Foot Baths

For instance, detox foot baths that pull out the toxins from your body. The less toxins in your body, the more you feel better. 

Infrared Sauna

We also have an infrared sauna, another way to detoxify. 

We get a lot of people post chemotherapy or radiation, or if you’re on meds for a while and you want to sweat them out. So we help you sweat them out in the infrared sauna. 

Lifestream Generator

We have a machine called Lifestream Generator, which puts a high frequency of electricity through your body, and that works on every level because our brain is made up of electric signals. 

If you put a high vibration in you, it kicks out the low vibration.

So we’ve seen people feel emotionally different after they come here, like sleep better or feel more motivated or have more energy throughout the day or just be able to process things that they weren’t able to process without it.

Joe Winger: 

Are there common, everyday people living their life – nothing traumatic may have actually happened to them – yet they could heal better, they could feel better by coming to visit you?

Vivian Eisenstadt: 

What’s fascinating is that when people think that they need to feel better, they think of like a massage. Okay. 

Physical therapy is people that are actually trained to analyze your body and find out where your imbalances are and then directly go and start working on them.

Not just work around your body and hope they get somewhere that feels good.  The longstanding effects.

People come to me usually because their lawyer sent them for a personal injury case or their doctor sent them for physical therapy or they know that they need physical therapy because of an injury. 

But over the past, but once they come in and I give them a couple of treatments, they didn’t realize that they could feel as good as they feel.

They thought that their “normal” was the way you’re supposed to feel, but their “normal” is out of balance in general. 

Once you get put in alignment and put in balance, you don’t remember how it feels until you’re feeling that way again. 

Then you’re like, “Oh my God, I didn’t know that I could feel this way.”

You don’t know until someone does it to you because nobody promotes wellness as preventative. We do. But not enough people listen.

I always say people come to me when they’re ready to get better and not a day before. 

I try not to make them feel bad about it. 

I truly believe that people step into my office when they’re ready to get better and some people come in and they’re just not ready to get better. 

You can just see it in just our interaction. And that’s okay too.

Everybody’s on their own agenda and their own souls path. 

So I help the people where they’re at.  

Joe Winger: 

I went on Google and Yelp, just wanted to see how many physical therapists were in the area. And you probably know this, there’s a lot.

If someone’s out there looking for a physical therapist, why would they choose Vivie Therapy? 

Vivian Eisenstadt: 

That’s an easy one. The reason why people would want to come to Vivie Therapy as opposed to other ones is because I am a sole practitioner.

I am a physical therapist who will be with you the entire time. 

Most of these physical therapy centers are playing the insurance game where they’re trying to get as many people an hour because they have to deal with all those insurance issues that I mentioned where they don’t pay a lot so then it’s a numbers game.

I have dedicated myself to being an extremely good diagnostician. 

So we figure out what’s not working very early in the game, and then we get straight to work. 

As you can tell by my over 200 reviews by now, that I come in, I do my job, I get you in and out of here as soon as possible, as quickly as possible.

You get quality of care. You are heard here. 

I am here to listen to what is going on for you. Most of the time, the patient is what tells me what’s wrong with them. 

Unlike in most doctor’s offices and many physical therapy offices, I’m not on autopilot. 

I’m present. I’m in the conversation. I’m here to see why you’re in my office and what you want to get out of it.

Then we just get straight to work.

Joe Winger: 

You have a lot of machinery at your office.

Can you walk us through some of the more popular pieces? 

Vivian Eisenstadt: 

Being a physical therapist, I have the standard physical therapy modalities, ultrasound, electric stim, infrared light, which is amazing at getting the cells to stimulate them to work harder in an area. 

But I also have all the Pilates equipment that you would need.

I have spinal traction.

I have some alternative modalities that have helped me when I had Epstein – Barr and got my own body into remission, a Whole Body Vibration Machine, which you stand on. 

It was originally created by the cosmonauts so they wouldn’t lose muscle strength and bone density in space.  When patients go on there, I feel that they get better in 2/3 the time. Because we’re not just working on the muscle or the tendon that’s injured, but we’re making the body actually pump your blood around and move your lymph around and put oxygen in the cell and release serotonin, testosterone ,growth hormone, all that the whole body vibration machine does. 

So unless you have an underlying illness, I start my patients on that machine because it’s literally like working out and getting the body into a healing state.

I find that has made such a big difference and it also turns on your muscles.

You could ask somebody to turn on their transverse abs for posture.  But if you’ve been sitting in a chair your whole life, your body just forgot the signal. 

Now, the good thing about muscles is that once you turn that signal on, muscles have memory.

So the whole body vibration machine actually uses lower motor neuron contractions to turn on those muscles. 

Then afterwards, when I ask you to find them, there’s a chance you could find them.

Joe Winger: 

When you’re talking about all this, I can see your eyes light up.  You’re inspired. You’re passionate. 

Is there a moment that just sparked you, realizing you wanted to devote your life to this?

Vivian Eisenstadt: 

I was lucky. [Author] Wayne Dyer has this thing called “The shift.”

It’s a moment in your life where you remember [everything about it]: where you were, what the temperature was, like a light bulb, the aha effect. 

I was a tomboy my whole life.  I was a basketball player, but in The Jewish Hebrew schools where your average height is 5’6”.

Then I went to Brooklyn College and the average height is 5’11” for someone who wants to be on the girls basketball team. 

So what’s a little me to do? 

I became an athletic training major and for our field trip, we went to an outpatient orthopedic physical therapy place and I walk in and: “Aha!”.  

That was it. There was life before that and life after that. 

This will satisfy the doctor / lawyer side of the family. And I’ll be able to work with sports for the rest of my life if I want. 

I went back to school, got the list of classes, and that was the end of that. 

It’s funny because when they tell you to go and do residencies when you’re in physical therapy school, you’re like, Oh, you got to try this.

You got to try geriatrics. 

You got to try cardio. 

You got to try everything. 

I’m like, Nope. I know what I’m doing. 

That’s exactly what I did from the first job I had out when I was done was in an outpatient orthopedic physical therapy place. 

Joe Winger: 

So you have a new patient. They come into your Beverly Hills office. Is there a common misconception by new patients that you have to help break through?

Vivian Eisenstadt: 

There’s a couple of things that sadden me a little bit. 

One is people really just don’t know what physical therapists do. At the same time, I’m different than most physical therapists on top of that. 

Most people go to other facilities where they’re given to one person and given some ultrasound and then given exercises.

I don’t hang out in other physical therapy places often, so I have nothing to compare it to.

But when people come here, they’re in gratitude over how much we accomplish in one hour.

They feel, in general, 50% better quickly.

Then the other 50% takes a while. 

The fact that I’m able to actually make a 75% shift in their symptoms by the end of the first visit. That’s the expectation you should have.

Some people have gone to therapy for 6 months not knowing what they should expect just because their doctor told them to go. 

I tell people that if you don’t feel significantly different over a month or two, then that might be your plateau and you should look somewhere else.

People have to be an advocate for their own wellness and not just hand over the power to whoever is treating them.

Joe Winger: 

Let’s talk about the life cycle of a patient.

Can you walk us through an average or a common problem from  beginning, middle, end to any patient story working Vivie Therapy?

Vivian Eisenstadt: 

Yeah, postural issues are my bread and butter. 

People sit at computers, they sit in cars, they’re just sitting all day. So we get a lot of neck pain and headaches and tingling down the arms and low back pain.

First, I isolate exactly where the pain is coming from.  

I teach ergonomics, how to sit the right way, proper stretches to do throughout the day.

The same way you bring your car in to get your tires [rotated] and your oil changed.

For the same reason you have to take care of your car, you have to take care of your body. 

So if you’re gonna be sitting at a computer for 8 hours a day, you’re gonna have to set your timer and get up every couple of hours. 

Do a little stretch in the doorway or stretch when you get home.  Stretch in the morning before you go to work.

Make sure you’re sitting correctly.

Make sure that your laptop or desktop is in the right angle. 

Take  appropriate breaks, drink enough water. Handle your stress.

But everybody’s a different amount of each of that. 

Fixing the immediate issue is part of looking at why are they in my office.

Joe Winger: 

All your different patients.  All the different industries you’ve services.  Any memorable stories?

Vivian Eisenstadt: 

One thing being in the entertainment industry, in Hollywood, is I get a lot of actors.  Literally actor’s tools are their body. 

So I’ll get patients that are in the industry, that are in front of the camera, and they’re standing like crap.  They’re sitting like crap.

I’ve seen their Callbacks improve because how you hold your body…  How you do anything is how you do everything.

So when an actor has a nice elongated neck, broad shoulders and an open heart chakra.  They’re presenting themselves to the camera, chances of them getting hired improve significantly. 

So literally their job depends on it. 

They come in because their neck hurts. But the truth is their neck hurts because they’ve been [hunched] over the computer and on their phones.

Another thing I’ve seen is a beautiful actress who I just started working with. She went to an Oscar party and she was wearing the most beautiful dress and her posture was so crappy and it made her look so ugly. 

What’s the point of getting yourself together if you don’t know how to present your body physically to match the time, energy and effort it took for you to put on the beautiful dress and get your makeup done by five people?

Another one was a pilot that I had.

Imagine if the guy that’s flying your plane is not focusing on what he’s doing because his neck hurts?

When I saw the pilot and I made his neck feel better, he started telling me about just how distracting it is to be in pain while he’s trying to fly a plane with the 300 passengers on it.

So the importance of pain not being the primary thing you think about in your life is just life altering.

Another one is doctors. 

Doctors don’t know what physical therapy is in general. When I work on them. I feel like they haven’t learned what physical therapy is and what it does. The reason I say that is that patients should advocate for themselves. 

When they go to a doctor, the doctor is going to want to give you drugs or surgery, not because that’s all he gets paid for, even though that’s all he gets paid for, but because that might be all he knows.

Instead of having somebody stick needles into your body, they could possibly hit a nerve. 

Ask your doctor to take you to physical therapy.

To give you a prescription to physical therapy, and be adamant about it. 

Be your own advocate. 

You can just go to a physical therapist and then go to a doctor if the physical therapist feels that what they’re doing can’t make you feel better.

Unfortunately, because of the way that the wellness industry has been presented in the past 50 years, people think of going to a doctor first when they’re in pain.

Where I hope in the future, unless it’s something severe, if it’s just an ache or a pain, choose to go to a physical therapist first, then go to a doctor.

 

Joe Winger: 

I know you love your neighborhood.  Talk about your favorite things in Beverly Hills.

Vivian Eisenstadt: 

I like my mornings where I take my four dogs on an hour walk. It’s very quiet in the neighborhood.  That’s where I prepare my day, talk to my East Coast friends because they’re three hours ahead. 

My mornings are always pretty sacred, special and consistent for me.

Then after work, I like going to restaurants, Hillstone in Santa Monica. Excellent. 

I love that I live in Pico Robertson, which is 20 minutes from Hollywood, 20 minutes from the water, 20 minutes from downtown, 20 minutes from the restaurants I want.

I’m very localized.

I’ll get patients from Brentwood, Malibu, Santa Monica, Palms, Culver city, West LA. Mid Wilshire, Koreatown, Beverly Hills, Bel Air, Hollywood.

Some people really travel to see me because of word of mouth.

I’m proud to say that I’ve probably hit my tipping point in terms of working with personal injury lawyers around here, working with doctors around here. 

At this point, word of mouth.  If you’re happy, you’re going to tell people what to do when they need you, when they need someone like me as well.

Joe Winger:

A lot of people who are reading this are foodies.  Any great food spots in your neighborhood?

Vivian Eisenstadt: 

Just in the Pico Robertson area. Yeah. Dr. Sandwich. The food is just that good.  I get the chicken shawarma bowl to-go.  You’re pointing to all the things you want in it, you can have everything that’s in there. 

Peppers, cauliflower, mayo cabbage, with the hummus, tahina and their laffa bread.

[For me] each bowl lasts three meals. So you get your bang for your buck. 

Trattoria Bella Roma SPQR

I think it’s not such a best kept secret of the neighborhood, because I see a lot of people that come from West LA and West Hollywood come down, like people travel to this place, 

It’s an authentic Italian restaurant with the guy from Italy making your food.

I just like hearing him talk about the food because he’s talking about the soup and the “no sugar, no this..” and he’s got gluten free penne.  So he’s catering to the neighborhood.

But the food is spectacular.

I like places that I could bring people, they go, “Oh let’s go there again sometime!” You always want to impress your friends in the neighborhood.

Some people eat to live and some people live to eat. 

Summer Fish and Rice

Another place around here.  Summer Fish and Rice. It is one block south of Wilshire, right off Robertson.  And again, good food, good sushi. An amazing spicy tuna crispy rice. I don’t know if I want to talk about this place because it’s crowded enough as it is. You don’t want too many people knowing about your places.

Joe Winger: 

Tell us what kind of dishes you make at home.

Vivian Eisenstadt: 

I make Every plate, they send it to you with the cards and I become a chef with every plate.

The food is so good because you just follow it verbatim.  Last night I had chicken with garlic rice and carrots, this soy buttery dressing on top. 

Another time I had chicken lettuce cups. Another time you make some burgers with fresh fries. I’m just saying I am not a cook. I am a direction follower from Every Plate.

Joe Winger: 

Whether it’s cooking food or eating food, is there any therapeutic value with the food we love?

Vivian Eisenstadt: 

Usually when you crave something, it means your body needs it. 

If I’m craving tomato sauce, it usually means I’m low in magnesium. And you are what you eat. 

At every moment we’re coming from a physical, mental, emotional, spiritual, and chemical place. When you move one, you move them all.

That’s why they say drugs and alcohol, low vibration, so people feel sluggish

Things with nutrients and high vibrations, you feel better. 

At every moment,  your body’s either going towards balance or away from balance.

When you give your body what it needs nutritionally, you’re going to be more towards balance. 

When you do things that hinder your body’s wellness, you’re going away from balance. 

Homeostasis is your body’s homeostasis. Consistent, trying to balance everything you’re giving it. Of course, what we put in our bodies is literally what makes us or breaks us.

So you need to remember that. 

But know your game so you know how to play. I’m an excessive moderate. I never tell somebody it’ll only be one way. What’s the use of living longer if you’re living miserably? 

It’s not about how long you live. It’s about caring about yourself and loving yourself.

What does it look like when you love yourself?

Usually when people are physically abusing their body, there’s a mental and emotional part of that. So it’s one thing if you’re going on a vacation and you’re eating wonderful food because you’re just enjoying your space.

Or whether you’re eating sugar and ice cream at night because your marriage sucks.

 There’s  how and why you’re doing what you’re doing matters as much as what you’re doing.

I believe that the intention of what you’re doing will affect how your body takes it in. 

Joe Winger: 

As we wrap up Vivian, tell us all the ways to learn more and to get in touch with you?

Vivian Eisenstadt: 

For more information, you can go to www.VivieTherapy com. 

You can also reach us by phone at 310 623 4444. We are also at VivieTherapy on Instagram, Vivi Therapy on Facebook, Vivi Therapy on Twitter,

I also created a word for pain free. Vivie.

 

LA Learns to Love: The Orchid Book Conversation with co-authors Rocio Aquino, Angel Orengo

How to Learn to Love Yourself: The Orchid Book Conversation with co-authors Rocio Aquino, Angel Orengo

Rocio Aquino and Angel Orengo, co-authors of “The Orchid” are, as their website shares partners in life and spirit, wanderers who found home in each other’s hearts.

Their journey together has been filled with a myriad of cultures, beliefs, and encounters with both the ordinary and extraordinary. 

The Orchid: The Secret Code of Modern Goddesses

The Orchid: The Secret Code of Modern Goddesses

The Orchid: The Secret Code of Modern Goddesses

The story focuses on five of these women, each wrestling with unique life challenges such as closeted sexuality, career pressures, spousal abandonment, sexual abuse, eating disorders, and manipulative behavior. 

As they engage with the program’s curriculum, they peel away layers of self-deception, pain, and societal conditioning, discovering that the love and solutions they seek already reside within them. 

The Orchid serves as both the setting and the metaphor for their collective journey toward self-realization and empowerment.

Today’s conversation has been edited for length and clarity.  For the full, un-edited conversation, visit FlavRReport’s YouTube channel here. 

Joe Winger:

We’re talking about The Orchid: The Secret Code of Modern Goddesses

I go to a lot of book events, and a few weeks ago in Los Angeles, I went to The Orchid’s book signing. What I was amazed by was there was so much emotion in the audience.  Big smiles, happy tears. 

What are we missing in our lives that your book, The Orchid, helps us recognize? 

Rocio Aquino: 

How beautiful [of a] question. I think, to be honest, that we are perfect already. And we forgot.

Angel Orengo: 

Yeah, I think we forget that at the core life doesn’t need to be that difficult. It’s not that complicated that we allow ourselves to be complicated by the things around us, by the things that we’re told, by the way we think our lives need to be, by the number of houses, clothing, shoes – everything right that we need to have.

The moment you bring it down to the basics and you’re like, yeah, life should be simple. We are okay. We’re just learning here. We’re back. We’re like in a school and the teacher wasn’t angry because we got it wrong. On the contrary,  it was just like, Oh, don’t worry. I’ll teach you.

Joe Winger: 

So what I’m interpreting is, people are having these emotional realizations because they’re remembering your message that they’re perfect already?

What do you think it is about that audience interaction that your book is giving?

Rocio Aquino: 

I was in the front, so I was not as intimate like you and your perspective. But what resonates with me and what I see that can resonate for someone else is that they know and they understand that they are not alone on this journey.

The struggles they are feeling are real. They feel the difficulty. Everyone at some point is [feeling] who here has a difficult path? Everyone is like me. That connection is not superficial, but it’s more in a deep way when you are in a group setting after being so disconnected really to talk about the important things that matters in life has another connection.

Angel Orengo: 

We’ve gotten large amounts of feedback by now.  Some people are touched by the fact that someone has written a book selflessly to help them. I know there were people that were touched very much by that.  

I think you understand what that means really, it was all about how do we help the reader get to a different place, right?

Go from point A to point B, right? There are people that for the first time find themselves in an environment where they can treat themselves with some kindness, where maybe they haven’t stopped to think about that before.  Because we try to block it.  

It’s easier to numb pain than to experience it and let it go.

Other people are [having the realization that] it’s not that complicated.  I’m just so happy that I found this now. I think it’s just all of that energy. 

The energy in the room that day was really powerful. When you’re in the presence of that energy and by presence, the collective – it wasn’t us.  It’s we  – emotions come to the surface, and that’s how we clear emotions, and that’s how we clear energy. 

Thank you for sharing that because I didn’t realize that was happening. 

Rocio Aquino:  

We didn’t have any idea and remember, we have two teenage daughters. They bring us back to reality really quickly at our house. 

 

Joe Winger: 

Going to the actual book itself between the characters, the descriptions, their backgrounds. 

What’s real?  What’s fiction?  And for fiction, what inspired it?

Rocio Aquino: 

Everything happened, everything is real, but never happened all together.

Angel Orengo: And not to those people.

Rocio Aquino: We know that some of the places exist and all the situations exist.

The fiction is today there is not a place that you can go for free to heal in this way. But we hope that someone will open it.  Let’s hope we can do it..

Angel Orengo: 

Yeah, the characters, the book is absolutely real.

Every single thing that happens there has either happened to us or happened to someone we know, or we’ve read it in the news. 

The story about the model and the sexual abuse that’s real, right? It’s happening in the modeling industry now where they have gone through their own “Me too” movement.

There is a scene in which “Olivia” is doing a silent walk and she has a vision of her mother near her. [to Rocio] That’s something that has happened to you, about your own mom who passed away.

There’s a scene in which “Olivia” is speaking to her father. It was a difficult relationship and her father wasn’t the best version of a father that he could have been.

That a lot of it is after my own experience with my own father, who I met three times in my life. One of which, the longest, was five hours. So we took pieces and through the help of everyone who collaborated in the book to construct these characters that brought together all these experiences.

We wanted to write the story of Rocio, who morphed into “Sophia”, and then we realized that we wanted to tell more that we needed that in order to be of service to the people who would be reading the book, we needed to tell more stories because there are so many things happening to women out there that we don’t hear about that we wanted to do justice by representing as many of them.

That’s where it all comes from.

Rocio Aquino: 

The same happened to us when we were reading, not writing the book. We were crying constantly.  At one point I put it down, we were crying [so much]. Then we did it first in English and after in Spanish and then we were crying in Spanish so was like, “Okay I’m continue to heal.”

The process for us was really intense 

Angel Orengo: 

The experience that you’re having [the audience and reader’s emotion], everyone is sharing similar things. It’s simple, but as I’m going, I find myself thinking about things that I’ve never thought about in my own life.

I need to put them down. Sometimes it takes me a little bit before I pick it up again. So it’s like peaks and valleys of intensity.

Joe Winger: 

As authors, how are you feeling now knowing that so many people are having such extreme feelings and discoveries from your pages?

Rocio Aquino: 

You never know how your work is going to be received, to be honest. 

Even though we have a very strict culture of not judging anyone, being totally neutral, we are going to make suggestions.

Now that people are seeing the book, it’s a pleasure, it is humbling. 

Angel Orengo: 

There was intentionality in what we were writing. The book came after our first year of deep introspection into who we were and how we wanted to change our lives. [We studied] a lot of self help books. At the time that we started writing, it was about how do we share this with people who normally don’t have access to information

Also for people who don’t have resources to go and spend time in a retreat for a weekend or spend $5,000 or even $500. [We thought] we should do television because this is our background. But let’s own the intellectual property, the story behind it.

[We thought] we should do television [series], but let’s own the story behind it.

So when we sit down with the people who are going to help us craft the TV show, we have a say in how it’s made. Right now what ends up happening is that people don’t think that love is powerful enough to deal with the issues that you have around you. 

We think that we have to combat anger with anger or force. That’s what we’ve been raised to believe. We’ve gotten to a point where love really does conquer all, but not in the way in which we were taught. 

So when we approached a book, it was, “Let’s do it with a lot of love,” we said, and if we can help one person, it’ll have been worth it.

Everyone who we are connecting with is having similar reactions so it’s humbling.  We’re filled with gratitude beyond belief that we were chosen, selected, inspired to write what we wrote and to put it forth. 

Not just write it, but really now be the face of it and take it to as many places as we can.

Rocio Aquino: 

That’s the main point.  When someone says “Thank you”, because now that means I can continue to share with more people.  If more people feel better about themself, that is incredible. That’s our main point to invite everyone to our party.

If more people feel better about themself, that is incredible. 

And the part is really, if you are feeling better about yourself? Great! So it’s about that.

Joe Winger: 

During your book event introduction, you mentioned one of your goals is to bring The Orchid to real life.  Where are we today with that goal? How can the audience help you? 

Angel Orengo: 

Everything in your life begins with an intention.  Waking up in the morning, getting off your bed, right? 

Everything is intention after intention. The first and most important thing that we want is for people to truly enjoy the book because through the enjoyment of the book, there is a transformation that’s taking place.

We now understand that the way to change the world, and even though this is not the ultimate intention is the indirect intention, we can make this place a better place to be for all of us. 

It begins by me feeling better about myself, and you feeling better about yourself. And it begins by all of the things that we create.

All these things these women are experiencing in The Orchid. 

To your question, the first thing is for people – and it’s happening already – to say, wouldn’t it be awesome if this place really did exist and these transformations were taking place.  If one person says it, it’s a big deal.

If a million people begin to think that way, or a billion people begin to think that way. Wow. It is about the power of what we have to manifest. 

In terms of The Orchid as a retreat center, I think there are versions of it throughout the world already.  There are many places that exist. I think those places will be inspired when they read our book to go to a different level. We can do more to expand the way we’re doing this. 

There are podcasts down the line. There are television shows that we’ve mentioned. There’s a digital community that we would like to work on and develop.  There is a nonprofit because there are going to be issues that will require that approach.

We’re going to continue building this community that ultimately is going to want to continue conversations as to how I deal with this.

Even though we attempted to do a very complete seven day experience at this retreat center, the truth is that the experiences can vary greatly.

There’s so much more out there.

We only depicted a number of healers. The number of healers and healing modalities out there are endless. I believe it will happen. 

We have had initial conversations with certain people about it, but I would say it’s in early stages.

I would much rather encourage everybody who is already well advanced into a retreat center to look at themselves and see if there’s anything that can be learned from ours and create their own orchid so that we can help more people around the world.

Rocio Aquino: 

Yes. Take the lessons, what you learn and it really is, “How I can begin to have a conversation with someone.”

Joe Winger: 

As authors, can you talk a bit about what your writing process was like? What was the timeline going from idea to finished, published book?

Angel Orengo: 

We began our process for the book at the end of 2021.  So it took us about two and a half years. 

We’ve come across a lot of people who say, ”Wow, that’s fantastic.” It took them nine years or 10 years and so on.

We were doing this 24 hours a day for two and a half years. 

We relinquished everything else that we were doing and we dedicated ourselves to our growth, our personal growth and introspection, which in itself was the core of what’s at the book and to crafting putting on paper as many of the thoughts and ideas that we had.

The first step was Rocio and I basically went back and forth.  We started thinking about which things worked. At first she was the guinea pig. She was experiencing things, a lot of healing practices. 

Rocio Aquino: 

It’s a process. Experiencing different things, and at the beginning you don’t have it very clear, but you begin, “Okay, this was my story.”

The main thing was to teach the lessons in a very original way.  When you are relaxed, when you are in your house watching TV or reading. 

You begin to question, is this serving me or not?  The process of putting our learnings on paper.

Everyone is a creator.  We can create and create.  

No one is going to have our perspective. Angel was very clear [about] what he likes in life and has never spoken bad about anyone.

In my mind, I was not like that. I was speaking bad about people. But then I learned the power that [kind of speaking] represents and now I don’t want to do it.

But it’s those lessons that you begin to learn [from]. I grew up with that different paradigm, and now that I know another one, I prefer the new one.

Because it gives me more freedom, creativity, and everything.

We put everything in place. We worked hard to make this happen because our motivation was to do a book for [the younger version of] me 32 years ago when I tried to kill myself and I didn’t have the tools and I didn’t have anything.

So this is a book that I wish my mom had before she passed away 32 years ago. 

The motivation was really to spread that another way of thinking was available. So we were in a hurry, like this needs to be available for those Rocio’s, for those Pepitas who were out there, who are out there and need to have something that they can grab quick, and they can begin to see a change.

Angel Orengo: 

I would add, the process of writing the book was truly experiential. It wasn’t just spitting it out, we were living certain things. 

There were times we stopped the book to have an exercise of releasing energy. 

What we realized as we were writing, there were things inside of us that needed to be addressed.

Whether it was an experience that happened when you were a child…

I can’t tell you the times where we were crying, deeply moved by what we were writing and reading and how that was cleaning us inside and how that was changing us. 

We went through different hurdles. 

For example, we realized at an early stage that the book could not be judgmental about anything. if we were going to connect with readers, right?

We had no idea that we needed to ensure that the people at the Orchid, Mary and her staff. [They] never looked at anybody and said, “Oh, I’m so sorry.”  It’s more, “We know we’ve been there. You too can heal from that.”

And so all of those things emerged as we were writing.

There was intentionality and some clear ideas as to how we wanted to proceed.  The truth is that we were experiencing and adjusting as we went.

Rocio Aquino: 

With a lot of respect.

Angel Orengo: 

With a lot of respect for each other, the people we were collaborating with, and the reader.

Joe Winger: 

The book is called The Orchid: the Secret Code of Modern Goddesses. 

The color scheme, it’s primarily female names, from a traditional or direct point of view, it’s geared more toward a female audience. 

As the authors, trying to get a guy in a woman’s life to read it. What would you encourage them to say to get a guy to read it?

Rocio Aquino: 

#1, I’ve been a woman and reading many books about guys, written by guys and I love it. 

So maybe it’s time for a guy to be open minded. I can do this and I can read a book about women.

#2, it’s incredible to go in the deepest way of thinking of women. So try to understand how they work and what they are thinking. This is a fantastic opportunity. It has so many good sides because you want to have a better understanding of your mom, of your sister, your girlfriend, your wife, your daughters.

Then you’ll have a better way of how women relate to each other, but how do they relate to themselves, and how you can be an ally in their process. 

Angel Orengo: 

Recently I was writing a brief article for a fraternity that I belong to and I was very active when I was in college.

Essentially the article is to inspire them to read this book. The issues that we talk about, whether it’s sexuality,  limiting beliefs, the power of forgiveness, the power of gratitude or any of the other issues that the women who are there are speaking of, they’re universal.

They’re not gender based, right? 

So any opportunity that you have or that you give yourself to relate to those issues, it’s an opportunity to grow. 

I think for men for far too long, we’ve defined masculinity as “the absence of emotion” or perhaps the “existence of physical strength.”

More and more we’re finding out about emotional intelligence, right? 

That emotions in general and our ability to share them to be vulnerable is powerful and can only enhance the people that we are. 

I would say be open minded. The issues are truly for everybody. You can learn a thing or two, not just about yourself, but about the women in your life.

It’s and it could be really powerful. Plus let’s face it, the better we communicate with one another, the better we relate to one another across genders the better our community is going to be, and we need more community in the world. 

I think if anything has shown us, and this is true at any time, right?

Every person you speak to, we’re all longing for community. We need connection. We need to connect more with each other.

Rocio Acquino: 

Deep connection, not superficial.

Joe Winger: 

The book is called The Orchid, The Secret Code of Modern Goddesses.

Wrapping up, for people out there who want to buy the book after hearing about it, Whether it’s websites, social media, how can we follow you? How can we buy the book? 

Rocio Aquino:

There are so many ways right now.  We have a website:  TheOrchidBook.com

You can find the book in English and Spanish.You can buy it on Amazon, and Barnes and Noble, Apple, and we have the audiobook too. 

And the exercise, if you want to do a book club with your friends, you can do some exercise that are on the website. 

Instagram, Facebook YouTube, TikTok.  All @TheOrchidBook_

 

Actress & Supermodel Eugenia Kuzmina Spotted at Westside’s Best Kept Secret –  Tikkun Spa in Santa Monica

Actress & Supermodel Eugenia Kuzmina Spotted at Westside’s Best Kept Secret –  Tikkun Spa in Santa Monica — and  Shares Her Favorite Facial As She Gets Glam For Her Latest Movie Premiere. 

Stunning supermodel & actress Eugenia Kuzmina was seen this week at Tikkun Spa in Santa Monica.

She stopped in to sample one of their most popular hydra-facial complete with a radio frequency body contour. 

Esthetician Jenny Duh performed the speciality facial- She is medically trained and has a loyal and well deserved following in the beauty industry. Photo Christine Peake

Esthetician Jenny Duh performed the speciality facial – She is medically trained and has a loyal and well deserved following in the beauty industry. // Photo Christine Peake

The Guy Ritchie favorite, (she has appeared in several of his films,) needed to hydrate her face before taking the red eye flight to New York City, where she walked the red carpet of her new movie starring fellow actor and comedian Matt Rife.

The movie is called “A Celebration Of Young Hollywood.” 

To get fabulous Eugenia opted for a full hydrating facial with a korean contour with lymph drain massage. Her skin looked amazing as she headed off to the airport!

“I love it. Now I will be hydrated when I land!”

Said the Russian beauty

Stunning supermodel & actress Eugenia Kuzmina enjoying her facial by esthetician Jenny Duh // Photo: Christine Peake

Stunning supermodel & actress Eugenia Kuzmina enjoying her facial by esthetician Jenny Duh // Photo: Christine Peake

Eugenia Kuzmina applies her favorite Aspire Ageless Beauty products, she is also their spokesperson.

Eugenia Kuzmina applies her favorite Aspire Ageless Beauty products, she is also their spokesperson.

 

Eugenia looked radiant after the facial as seen in NYC Feb 1st

Eugenia looked radiant after the facial as seen in NYC Feb 1st

Eugenia Kuzmina’s movie premiered in NYC this week

Eugenia’ Kuzmina’s movie premiered in NYC this week

TIKKUN HOLISTIC SPA is a wellness sanctuary designed to heal and rejuvenate your mind and body. Our special treatments have been carefully selected to restore your health and well-being, helping you to relax and replenish your energy. Let our experienced therapists take care of you and revitalize your essential being.

SPA JOURNEY TREATMENTS & BODY WRAPS

Prior to treatment, 20 minutes in the salt & clay far-infrared rooms are recommended to promote detoxification.

This celebrity favorite is often referred to as the red carpet facial. Our unique procedure integrates Diamond Tip Microderm for cleansing and exfoliation, followed by extraction and hydration, with Vortex-Fusion of antioxidants, peptides, and hyaluronic acid to rejuvenate your skin. Targets sun damage, fine lines, dehydrated and oily skin.

A 10-step customized facial using the best secrets of Korean beauty and skin care products to reveal healthy, radiant, glowing skin. Special massage techniques such as facial fascia manipulation, acupressure, and lymphatic drainage facial massage are used to contour and tighten the skin.

Los Angeles Celebrates Sparkling: French Bloom Delivers Flavor and Elegance without the Boozy Battle – Wine review

French Bloom delivers flavor, elegance and subtlety without the boozy battle. 

You want to celebrate.  You want to “pop the cork”, enjoy the flavor, but you don’t want the after-effects.  The drunkenness.  Certainly not the hangover.  And women?  Of course there needs to be ways to elegantly celebrate even (and especially) during pregnancy.  Imagine a pregnant-friendly wine?

It’s a situation that should have been solved already.  But now it has and with style.  It’s a  subtle, elegant, flavorful answer.

French Bloom Re-Invents the Game 

Now everyone can share “moments of pleasure” as their website mentions.  French Bloom’s organic de-alcoholized chardonnay and pinot noir, alcohol-free French sparkling cuvées combine French tradition with innovation.

French Bloom Co-Founders Maggie Frerejean - Taittinger and Constance Jablonski

French Bloom Co-Founders Maggie Frerejean – Taittinger and Constance Jablonski

The Team Behind French Bloom

 

Maggie Frerejean – Taittinger and Constance Jablonski bring different and complementary skill sets.  Equally important, they bring the desire for the vision and the motivation for innovation. 

Through their innovative and female-founded brand, French Bloom gives an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.

If the names sound familiar, Constance is a globally-working fashion model you’ve seen representing Estée Lauder and countless luxury brands.  

Maggie is director of the Michelin Guide and married to Rodolphe Frerejean-Taittinger, chief executive of Champagne Frerejean Freres. 

Carl Héline, the former head of Champagne Krug, joined French Bloom. 

Let’s Taste French Bloom

Le Rosé 

Pale pink in the glass.  Rose petals, freshly picked red currant, raspberry aromas on the nose.  Indulgent white peach notes on the palate. Elegant. The organic French grapes give a nice acidity.  Well-balanced complexity of minerality and freshness.  Tartness and a rounded balance on the finish.

Certified Vegan- Organic- Halal
0.0% Alcohol
Pregnant-friendly
Low Calorie
Sulfite-Free
No preservatives
No sugar added, 4,2g/ 100ml

A blend of de-alcoholized organic French Chardonnay and Pinot Noir wines, organic grape juice, Gensac spring water and natural organic flavors such as lemon. 

 

French Bloom sparkling Discovery Kit

 

Le Blanc 

Organic French Bubbly, 0.0% Alcohol

Medium golden amber in the glass. Minerality and pear aromas on the nose, that just keep opening and opening.  Pear, banana, melon, white flowers.  An explosion of complexity on the palate.  As the flavors open, Granny Smith apple, spicy citrus.  A full-bodied mouth with a luxurious, zesty finish that keeps going.

De-alcoholized organic wine, organic grape juice, French sparkling Gensac spring water, organic lemon juice, organic natural flavors.

Certified Vegan- Organic- Halal

0.0% Alcohol

Pregnant-friendly

Low Calorie

Sulfite-Free

No preservatives

No sugar added, 5,9g/ 100ml

Learn more: FrenchBloom.com

https://www.facebook.com/frenchbloomsparkling

https://www.instagram.com/french.bloom

 

Celebrate with Style, Health and World-Class Flavor: Jøyus Non-Alcoholic Wines is pouring for you

Celebrate with Style, Health and World-Class Flavor: Jøyus Non-Alcoholic Wines is pouring for you. Not just for #SoberOctober, but its award-winning tastes help you celebrate all year-long.

Jøyus non-alcoholic wines not only taste like wine, but great wine. With the industry awards to prove it. 

Recently I sat down with Jøyus leader Jessica Selander.

This conversation has been edited for length and clarity.  You can find the full, un-edited conversation on our YouTube page.

 

 

Can you give us a personal story, maybe that includes the celebration of wine, if you have one?

Jessica Selander: The story is very personal and the funny thing is I get so nervous before talking about things because when I started Joyus, I did not originally [think about] doing things like this, being so face forward. 

I thought I would create a product that I was really excited about.  Eventually I came to realize, how do I do that without telling the “why did I do it?”

The whole reason that Joyus exists and it influences everything I do is because I’m sober.  I quit drinking alcohol 17 years ago now, which just feels like a fantastical amount of time.

For me, it’s been very rewarding. I’m very glad about it. But it was definitely something that was really hard and very personal. It wasn’t something I shared about publicly. So that’s also why this is a journey of getting comfortable talking about my sobriety, my recovery.

I like the taste of wine. I like beautiful glasses. I like the smell of wine.  I love the community and people; and hanging out and celebrating.  It literally says ’let’s celebrate’ on our bottles.  How great sparkling is for summer, but sparkling is such a happy thing.

You know what I mean? Something good happens in your life and people are like, let’s celebrate. Let’s pop some bottles. New Year’s Eve is such a beautiful idea of let’s start over. Whatever happened last year, whatever terrible things went down, there’s a brand new year.

It’s a new idea that we can celebrate either that past year that was good or celebrate the potential of a new year. That’s going to be better and that’s sparkling. 

And for me, I didn’t have any options. 

I started Joyus nine years ago. People ask me how long the company’s been around and we launched about two years ago. So it took me a very long time to figure it out, to save up the money to do it because as you can imagine, nine years ago, people thought it was crazy.

They’re like, ‘That’s a terrible idea. Nobody wants that’. And I’m like ’I want it’.

Having quit drinking, I had a lot of friends that also didn’t drink. I had a lot of people in my life too, who were just light drinkers – could give or take alcohol.  Then I have two kids and there’s a huge percent of the population that quits drinking for nine months [because they’re pregnant], sometimes even longer.

You can get into medications, you’re not supposed to drink on it. Anxiety medication, not supposed to drink on it. Heart medication, cancer treatments. There’s a lot of medical stuff too, that you could go down the list.

So I get a lot of people now who are like, ‘Oh, it’s not alcoholic. It’s trending.’ And that’s a thing now. 

Early on in my sobriety, I actually used to drink a lot of soda pop out of glass bottles, and then eventually discovered non alcoholic beer.

Non alcoholic beer is definitely having a really cool movement right now. There’s so many different options for non alcoholic beer, but the beer has always been around. 

I was like, this exists and it tastes like beer. What’s up with non-alcoholic wine?

There was one sparkling [non-alcoholic wine] in the entire country and that’s all you could find. There was one white and there was one red and that was it.

For me these options were really sweet. They were very affordable, which is nice, but they didn’t have the complete experience that I was going for. I wanted non alcoholic wine that tastes like wine. 

I wanted something that I could bring to a gathering and bring to a get together and have it feel appropriate and look appropriate and just look like everybody else’s [alcoholic] bottles.  Smell like everyone else’s bottles that you just wouldn’t even know that it was non alcoholic until you saw it on the label. And that’s what I did.

So after trying to find it for forever, eventually I was like, I’m going to do it myself. And I had no idea that this whole sober curious, non alcoholic world would take off like it has at exactly the right time.

So part of me is very frustrated that it took so long. But part of that too, it was like saving up the money to start the company.

This is a bootstrap company.  I like making my own decisions. A side effect after getting to this point is I’m 100% in control of all the decisions, which also means that I can control the quality because [it] is incredibly expensive to make.

 

Let’s talk about your sober story.  What it means to you, how you got there, what your mission is, how that helps others.

 

Jessica Selander: So for me, I can’t drink alcohol. What happens when I put alcohol in my body is that I make decisions I don’t want to be making.  

I tried a lot of things. I tried cutting back and it didn’t work. I tried replacing [the drinks and that didn’t work].

My life became pretty chaotic. 

I stopped drinking and once I get my life in order, then everything will be fine. I can drink again. 

Then after not drinking for a period of time, I was like, Oh, you know what?  There’s actually something to this and it’s something deeper and it’s probably the best thing I ever did, honestly, in my life. 

I would not be the person I am today on the inside if I had kept drinking.

I have a wonderful spouse and I’ve got amazing kids and I’m able to be a parent and be a person and do that clear eyed and there’s a lot of my upbringing was not the most positive. 

Sober curious, it’s a hashtag now. 

I’m not saying alcohol shouldn’t exist. I’m not that kind of person whatsoever. 

On a personal level it is so exciting to see other brands pop up. The first time I tried non-alcoholic tequila, it blew my mind. It was amazing. The spirits are interesting because some people build it up from science and some people are de-alkalizing; taking the alcohol out.

So that’s the really interesting thing about this. Normally spirits are completely separate from wine, which are very separate from beer, but in non-alcoholic, we’re all in the same swimming pool and everybody’s doing it differently and everybody’s got their own take and you can try one non-alcoholic whiskey and it’s incredibly different from another one.

Community not competition is one of our core values.  Normalizing non drinking is a big one. It’s not necessarily replacing alcohol either. I’ve talked to people in the wine industry who are very offended by the idea of non alcoholic wine.  I’m like no, it’s backwards. You’ve got it backwards. Non-alcoholic wine is a love letter to wine. You love wine so much that you still want to have it. You just can’t have this one piece that’s in it [the alcohol], but I want everything else. 

I want to cheers that glass with other people. I want to drink that red with a really strong stinky cheese. I want to pop that celebratory cork. I want to Rose all day. I just can’t.

I think that wine is very important culturally. It’s so interesting historically. The process is this fascinating mix of art and science.  I love everything about it. Getting deeper and deeper into it too, because I want Joyus to be around for forever and I want to make the best possible non-alcoholic wine.

There’s so much stuff to perfect that I could spend the next 50 years just working on non-alcoholic red – period.

 

You mentioned you’re seeing other competitors in the marketplace. How many different ways are there to make non-alcoholic wine?  Are some ways higher quality than others?

 

Jessica Selander: I can give tips. Our wine is a dealcoholized or alcohol removed wine, which means it’s gone through the whole winemaking process.

It’s aged, it’s fermented, and then we have removed the alcohol from it. Our bottles also say it’s non alcoholic. Sometimes you’ll see a bottle in the store and it just says non alcoholic on it. It doesn’t say dealcoholized or alcohol removed. They’re interchangeable. That means it wasn’t fermented.

So if you’re looking for a wine that is really going to taste like wine or have that fermented taste, look for dealcoholized or alcohol removed.

[Look at the label on the bottle] look for dealcoholized or alcohol removed, because it could say that it’s a non alcoholic red or a non-alcoholic grape [varietal] and it might just be a juice, that hasn’t been fermented or ages but comes in a wine bottle.

 

What are your goals in the present moment and in the near future to help your company continue to be a leader in the industry?

 

Jessica Selander: I think goals are accessibility. Normalizing sober drinking.  Making [non-alcoholic bottles] easy to find.  We do ship off our website, which is great. We’re shipping from Seattle. We ship everything ourselves.  If you’re out East, it’s going to take four or five days to get to you. 

Also starting to talk to restaurants, getting into more restaurants is a big one.  I’ve had anniversary dinners with my spouse and I’m drinking an Arnold Palmer.

I’m calling restaurants and I’m calling grocery stores and they’re still really skeptical that it can be good and that people want it.

 

Do you think it’s just audience reaching out? Is there a tipping point?

 

Jessica Selander: Yes, that really helps having people being in a restaurant and saying, “Hey, what do you have that’s an alcoholic?” Because restaurants are saying nobody’s asking for it. 

Here I am double digit sober and I had never gone into a restaurant and asked for it.

I would look at the [menu’s] non alcoholic section, which is always juice, soda pop, iced tea and stuff. If it’s not on the menu, I would never ask them for anything. Here I am for over a decade, not telling them that I want this thing. So we started doing more education on social media and online.

If you walk into a restaurant, ask them “What do you have that’s not alcoholic?”

Just pregnant people alone. There’s a large percentage of the population.

Is there science that says a pregnant woman can drink this and have zero concerns?

 

Jessica Selander: Yes. So this is super interesting. In the United States we’re the most strict in terms of alcohol. If you go to the UK, they have different, actually higher limits for how much alcohol can be in something. The US’s rules come from prohibition when you can’t sell, make, transport alcohol.

The government said once it gets under 0.5%, it’s not alcohol anymore. So that’s where that number comes from and sometimes people see it and say, “Oh, there’s a little bit of alcohol in this.” 

There was a study done in Germany where they tested a lot of grocery store items.  What they found was there’s a lot of stuff in our grocery stores that had a little bit of alcohol in it. Very ripe bananas, which we feed to toddlers have some alcohol in them. Orange juice is another one.

American hamburger buns. But it also makes sense, bread, yeast and we have more sugar in our products, right? Bread actually has more alcohol than people realize. 

Let’s talk about your wine’s flavors and aromas and the winemaking process to get there.

Jessica Selander: I knew what I wanted and I was incredibly picky about it. 

We launched with the sparkling white and the sparkling Rose’ and people were asking for a Rose’ with no bubbles.

I thought it would be easy.  It was not easy. 

Stills are very different from sparkling. I’m a balance of “I know what I want. I’m going for this thing and very focused”, but then I’m also balanced with listening. So we do a lot of focus groups. I do want feedback.  I do want opinions. 

We were working on it.  Everyone’s saying it’s good, it’s great.  But I didn’t think it was good enough. We were supposed to launch it in summer and I pushed everything back.  Back to the drawing board. 

What if we did this? What if that?  Talking to people, reading science and chemistry books

Was it like working for the right blend?

Jessica Selander: It’s tweaking so many different things and pieces in the blend. But it doesn’t always work out.  If you tweak a blend, sometimes other notes will come forward that you’re not expecting, or sometimes you’ve diminished things that you didn’t intend to diminish.

The still Rose is a great example, it didn’t have that click and so I just kept working on it. And that’s the one that won Double Gold and Best in Class in the San Francisco International Wine Competition, which is one of the biggest and oldest blind tastings in the world and the biggest and oldest blind tasting in the U.S.

 

Can you share any details and lessons you learned taking on the world of winemaking?

 

Jessica Selander: There’s so many things.  We’re not just making wine.  We’re wholesale, we’re distributing, we’re direct to consumer. We have so many different facets. 

I could talk for hours about how our wines are very low in sugar and they don’t have the alcohol in them. So our [bottles] probably freeze easier than anything else on the market. So shipping during the winter.

I’ve had conversations with other non alcoholic people too.  Everybody’s doing it differently and that’s the hard part too, where I feel like there’s a solution for every problem.

We’ve gotten better and better at winter shipping, but it’s not quite there yet.  Figuring out what can we ship in that’s going to have thermal protection, but isn’t going to contribute a ton of garbage. We’ve got the most eco-friendly, innovative winter shippers.  They’re made of corn. 

They’re expensive as hell, but it’s better than styrofoam. We have to keep everything under 50 pounds for UPS and 12 bottles of sparkling is 51 pounds in these corn shippers.

That thermal protection is still not enough, so we added heat packs. 

Let’s talk about your wines.

 

Jessica Selander: We have four varietals.  We’ve got our sparkling white, a sparkling Rosé. Still Rosé, a Cabernet Sauvignon. I love our red a lot. The reds are hard. They’re the most complicated; red wine has the highest alcohol content to begin with.

What flavor notes should we be looking for?

 

Jessica Selander: It’s definitely an American Cab. More fruit forward. It’s not grape juice. It’s fermented, it’s aged in American oak so you’ll get some green-ness to, like forest floor.  The longer it’s been open the more tasting notes you’ll get. I like it more and more throughout the week because the fruit notes settle down. Black currant, cherry, some leather 

The still rosé, watermelon, a nice floral to it. 

Sparkling rosé. Slightly floral.  Some orange blossom to it.  Blackberry, but some people say raspberry. Some people say strawberry.  They’re very summery

I think sometimes tasting notes feel in excess because we all taste things very differently. 

Our audience is foodies. Let’s talk a little bit about some of your favorite meals that you think would pair that your favorite pairings with your wines

 

Jessica Selander: I bake. I come from a big family, so I can pretty much cook anything. 

I heard someone say one time that baking was more science. And cooking was more art and I do agree with that. 

Let’s talk about the wine competitions. How you see them, what the experience has been like, and of course, what their results have been.

Jessica Selander: I did not know that competition was as big of a deal as it is [which was a blessing].  So what happened was I was beating my head against the wall being like, “They taste like wine!”  And my brother said, nobody believes you. You have to enter them into wine competitions. You need to prove to them in their own landscape that you belong there. 

So, here’s this competition. The first one, the sparkling rosé won gold and sparkling white won bronze.

Then I looked deeper into what the competition was [and realized it was the acclaimed San Francisco International Wine Competition & World Spirits Competition ]. It was a blessing because I think I would have been scared to do it. Then [next year] I do it with the Still Rose and the Cab.  Then hearing back, you’ve got the highest a non-alcoholic has ever gotten and you’re Still Rose is the best non-alcoholic wine of any varietal entered from all over the world. 

I was only wondering if it was even going to place, and here it ends up winning the best.

I was at a grocery store [today] I’ve been trying to get into for two years where the head buyer won’t even try it. So it’s [frustrating] but the more of these awards that we stack up, at some point in time they have to not ignore it. They’ll be like, Oh, this is a real thing.

We haven’t [hit that goal], it’s not normalized yet. We’re in over 300 stores and in almost in every state.

 

If you want more non-alcoholic near you at a restaurant and grocery store, what are the step-by-step, simple direction

Jessica Selander: This is super easy for people.

So if there’s a grocery store or a local market that you shop at already, you just go into the wine department and say, “Hey, what non-alcoholic wine do you have?”  And let them know you want it.  Verbally say it

It’s the same thing in restaurants. I do it myself now too, where I get the menu and I’m not seeing what the stuff on it. And I just ask and say, Hey, what non alcoholic stuff do you have?” 

 

Tell us how we can learn more about Joyus.  Shopping and following on social media.

 

Jessica Selander: So all of our social media stuff, our website is DrinkJoyus.com. Our Facebook, our Instagram, our TikTok are all DrinkJoyus

And on the website, there is this Find Joyus store finder map. So you can look on there and find us closest to you and working hard to add new stores pretty much weekly and email, email us. There’s a contact form on the website. Email. If you’re like, Hey, there’s a store by me. I want them to carry you. Email us. And we will call them and we will try, we’ll do our best and we’ll call them again three months later and we’ll call them again.

 

Upgrading Your Hollywood Hills House? Start by Choosing Your Best Mattress in 2023

Upgrading Your Home? – Your Best Mattress in 2023

Reviewed and revealed.  Time for you to find your mattress in 2023.  Most of us spend a third of our lives asleep. Science says it’s how we repair, recharge and dream. With hybrid work or work from home, we sometimes rest more.  Some of us work from our bed.

You’re moving?  You upgraded your house?  Either way, it’s time for a new mattress.  And a lot of changed since the old days of mattress shopping.  Even if “the old days” was just 5 years ago.

Big changes.  Real science upgrades depending on sleep position, body type, health conditions,  body temperature, temperature of the room and flexibility, adaptability of all of these variables.

It’s a lot of decisions that you probably don’t want to research.  You just want an awesome night’s sleep.

So we did the mattress research for you

Brooklyn Bedding's Signature

Brooklyn Bedding’s Signature

What’s the best mattress overall?

Brooklyn Bedding’s Signature is pretty amazing.  The Brooklyn Bedding Signature Hybrid is the brand’s flagship bed. 

The mattress offers three firmness options, a strong steel coil foundation layer, a comfy “give” that rests your aching bones, strong and durable hybrid construction.  

Their hybrid mattress (a bed made with coils and foam) offers a neutral-foam feel that’s more light and airy than traditional memory foam. It also offers improved edge support, thanks to a thick layer of pocketed coils with reinforced coils around the edges of its support bed.

Accommodating for all body types and even suits any sleeping position. 

If you time it right (they have sales), it’s surprisingly affordable. 

Price is usually closer to $1200, but with the right timing (discounts), you can sleep well for under $1000.

Layla Hybrid mattress

Layla Hybrid mattress

Best Mattress for Side Sleepers

Layla Hybrid mattress is special!  Generations ago, flippable mattresses were popular and the Layla brand is bringing back the trend.  So yes,  it’s flippable and both sides offer different firmness levels – so yes, you have two choices to pick from to match your personal preference.  One side is soft and pressure relieving while the other is firmer and more supportive. 

Also, Layla’s primary comfort layers are made with copper-gel memory foam which helps regulate temperature, while the material feels ultra light and airy. This is more responsive than the foam’s traditional slow-bouncing nature.

The Layla Hybrid is ultra plush and soft.  Indulgently comfortable. A. great choice for side sleepers of all body shapes and sizes.

The Layla Hybrid comes in a range of sizes: twin to California king sizes and prices range from $1,299 to $1,899.

Saatva Classic

Saatva Classic

Best Firm Mattress

The Saatva Classic offers both plush comfort with premium support. Its thick and supportive construction provides contouring that fits each of your body’s curves.  Unique from most hybrid beds, it offers two coil layers (one innerspring layer and one pocketed coil layer), memory foam, Lumbar Zone Active Spinal Wire and a quilted, zoned pillow-top add to a luxury experience. Designed to promote comfort and spinal alignment.

The innerspring mattress hybrid construction is the magic behind why this bed is so supportive and firm. 

The Saatva Classic’s special lumbar technology is designed to keep your spine aligned while comforting your shoulders and hips.Also allows you to choose how firm you want your firm bed to be. 

The Saatva Classic comes in sizes twin XL to split California king and prices range from $887 up to $2,296.

How to Design a Zero-Waste Kitchen

How to Design a Zero-Waste Kitchen

By Caleb Leonard

As we witness the impacts of plastics and other waste on our planet, more and more people are looking to reduce, reuse, and recycle. Creating a zero-waste kitchen involves adopting a mindful and sustainable approach to reduce waste at every stage of your buying, cooking, and eating routines, and it is an impactful way to minimize your carbon footprint.

Here’s a step-by-step guide to help you get started:

Plan Ahead to Leave Less Behind

Look through your pantry and kitchen to see what you have on hand. Assess areas where waste is generated and rethink your shopping list.

Food waste can be prevented by effectively using your ingredients. Make creative use of leftovers. Freeze excess food for future meals. Don’t over-purchase perishable items. Make a shopping list and stick to it to avoid impulse purchases.

Buy in Bulk and Refill

Stock up on staples like grains, pasta, nuts, and spices in bulk. If you are heading to a store with bulk bins, bring your containers to avoid excess packaging.

Another way to reduce plastic packaging waste is by shopping at stores where you can refill cleaning and personal care products.

Choose products with minimal or sustainable packaging. Opt for glass, metal, or cardboard packaging over plastic whenever possible. These items can be repurposed or recycled.

Avoid individually packaged items and single-use packaging.

Shop Your Local Farmers Market

Shop Your Local Farmers Market

Shop Your Local Farmers Market

Farmers markets facilitate zero-waste kitchens.

Here’s how:

Reduced food packaging: Farmers markets offer fewer packaged and processed foods than grocery stores. Buying fewer single-use plastics keeps packaging waste out of landfills.

Local and seasonal produce: Farmers markets prioritize regionally grown and seasonal produce. By buying from local farmers, you support sustainable agriculture practices while minimizing the environmental impact of long-distance food transportation.

Bulk purchases: Many farmers markets offer the option to buy produce in bulk, allowing you to choose the quantity you need without redundant packaging.

BYOB (bring your own bag)

BYOB (bring your own bag)

BYOB (bring your own bag)

Those flimsy plastic bags from the grocery store are no match for a reusable tote. Reusable bags made from canvas or recycled plastics are larger and more durable than single-use bags. Plus, more states are implementing fees to curb the use of plastic bags.

Go Green with Reusable Kitchenware

Most people know about reusable water bottles, but there are tons more reusable items on the market (many are dishwasher-safe too). From reusable K-cups for your morning cup of joe to stainless steel straws, there are lots of eco-friendly ways to eliminate kitchen waste.

Here are a few examples:

  • Reusable food wraps (plastic wrap alternative)
  • Washable cloths (paper towel/napkin substitute)
  • Fiberglass chopsticks
  • Compostable sponges
  • Silicone storage/freezer bags (Ziplock alternative)
  • Silicone muffin liners

Reusable products not only cut down on the production and consumption of new products, but they also save you money.

Consider Eco-Friendly Upgrades

With all the money you’ll save by going green, consider upgrading your appliances. New technologies use less water and electricity. The money you spend on energy-efficient appliances will be recuperated over time.    

Freeze as You Please

A high-performance freezer is a powerful tool for keeping your food fresh. Food waste often comes from leftovers. Rather than throwing away leftovers, you can freeze them. These frozen meals can be quick and convenient options on busy days, especially when stored as pre-packaged meals.

Freezing foods can significantly extend their shelf life; this way, you can buy in bulk and take advantage of sales without worrying about ingredients spoiling.

If you have produce nearing its expiration date, freeze it before it turns. Freeze fruits, vegetables, and other perishables. Sauces can be frozen too.

Your freezer can also store dry goods. Freeze bulk items like nuts, grains, and flour for later use.

Reimagine Your Food Scraps

Reimagine Your Food Scraps

Reimagine Your Food Scraps

Almost all organic material has multiple uses. For example, banana peels make great hair and skin masks, banana tea is a powerful sleep aid, and plants love the potassium-enriched water of peels soaked overnight.

Orange peels can be boiled as a room deodorizer or baked and ground into a vitamin-packed powder.

Bones can be made into bone broth, and new plants can be grown from viable produce seeds, while herbs can be propagated for an endless supply of seasonings.

Before you toss it in the compost bin, perform a quick search and scope out any additional uses.

Compost is King

Composting is the backbone of the zero-waste kitchen. Once you have re-used your food in every imaginable way, it’s time to give it back to the earth. Create a compost pile in your yard; use a tumbling bin or a countertop composter.

Benefits of composting:

Reduced landfill waste: Food scraps account for a large chunk of landfill waste. When these materials decompose in landfills; they release methane, a potent greenhouse gas. Composting diverts these materials away from landfills, reducing their environmental impact.

Enriched soil: Compost improves soil structure, water retention, and nutrient availability. By composting, you’ll foster healthy plant growth, reducing the need for excessive watering and fertilizers.

Minimized odor and pests: Properly composting food scraps and yard waste reduces the likelihood of attracting pests and generating foul odors in trash bins.

A zero-waste kitchen is one way to live a greener, more eco-friendly lifestyle. Once you hit your stride in the kitchen, you’ll likely find other areas to cut waste. Small changes add up, and you’ll make a big difference.

Caleb Leonard is a freelance writer and marketing professional. A graduate of the University of North Texas, his interests include gardening, podcasts, and studying Spanish.

High blood pressure has a new option. Music Producer Ira Antelis created 120/Life to Help Us All Be Healthier

High blood pressure has a new option. Music Producer Ira Antelis created 120/Life to Help Us All Be Healthier

Have high blood pressure? Over 100 million people do.  Music Producer Ira Antelis wanted to do something about it, so he created 120/Life to help himself and others become healthier.

“Your blood pressure’s sky high,” founder Ira Antelis ’s doctor told him. “Get it down in 3 weeks, or it’s surgery.” So Ira went started changing his lifestyle.  But also, investigating health.

It turns out, there’s answers out there.  And he wanted to know more.

Today I sat down with 120/Life’s Ira Antelis for a conversation about music, creativity, getting healthy and Ira’s inspiring message about following your passion and inspirations.

The conversation has been edited for length and clarity.  The full conversation can be found on our YouTube channel.

 

 

So as we just jump right in, Ira, can you give us a little background on you? What did do for a living before 120 life?

 

Sure. Most of my life has been writing and producing music. A lot of television commercials. The famous one is a Michael Jordan like Mike if I could be like Mike, which was just in the close the closing credits of the “Air” movie, and 30 years later.

Songs from McDonald’s for Disney, artists like Christina Aguilera, Regina Bell, Patti LaBelle, have recorded or sung my music. 

The concept of how I got from there to a blood pressure drink is always like mind boggling to many, and including me, because it’s a path I never would have thought would have arisen to be honest, and it came out of a health issue, and it’s funny because you relate to blood pressure and music. There is a relationship because in music, you put things together. So let’s say I create a piece of music on the piano and say, okay, great. So now I’m going to get a, I wrote the music, I’m going to get… The bass player, I’m going to get the drums, I’m going to get the violins, and then I’m going to put it all together. And I’ve been doing that for many years, it’s like putting ingredients together. And a health issue my blood pressure had risen really high, dangerously high. And then we’re like you have to get this fixed.

If not, we’re going to have to do surgery. Because over time, the first thing anybody I think would do is say what if you have high blood pressure. What do you do? What do you eat? What do you drink? And when it came to the drinks, I kept reading about these things that they all have studies.

I was like, wait a minute. Pomegranate juice, I’m reading the studies. You drink it for six weeks. And one day it just struck me. If I take all of these ingredients, I think it’s like mixing a piece of music and putting them all together. I just knew in my mind they would work because I think the music related to the blood pressure and that’s how it all began.

You literally almost produced a beverage in the same way you produce music. 

You brought in several elements together, let’s say drums, a guitar, a vocalist, all the elements of a band. You thought of it like that, but you found these superfood ingredients and said, gosh, these ingredients could all work together.

 

Yes, that’s 100% correct.  Now what I was doing is that I think like I’m going to produce this drink like I’m producing music. No, but I’ve had a recording studio for 30 years of my life and I’m making music every day of my life.

It’s just secondhand nature to do things in combinations for me. So when I thought about it later on, I’m like, Oh yeah, that’s why it works. I saw the ingredients, they look the same. I knew I can mix them together. Just from my process of music. I think that’s what happened. 

 

If you’re doing the music every day, do you think you use creativity to solve a health concern?

 

Yeah, I think on some level that’s what happened. I was looking at things and I saw it, but in a way maybe nobody else saw it. And I think when you’re a creative person, then that tends to be the, where you go first on some level. I’m always thinking of things from a creative standpoint.

 

Is there a life lesson at all in here for people, using creativity and trial and error and the confidence to try new things.

 

Yeah, it’s funny because I did this music project with music from the Holocaust. And we, I wrote the Carnegie Hall and we sold it out,  beyond the most successful thing in my life. And I was sent to somebody, if I had to write a book about my life, I would title the book, “Everybody Says No”. And I think that’s the way, the mission of my life don’t ever let anybody stop your ideas.  Ever. 

If you are passionate about anything, go figure out a way to do it. And I think it’s a life lesson about creativity. What it is, go do it.

 

So from a step by step process, you have a doctor’s meeting, you’re told you have a health concern, can you just walk us through what those next steps were?

 

So the first thing somebody tells you, you have extremely high blood pressure. It has to come down. And most of the people I’ve ever met would say we know what high blood pressure can do.

But my question was not that. My question is what is causing the high blood pressure? What is it? My dad was a pharmacist; he knew about strokes and heart attacks. I was trying to figure out what it is and how do you stop it? 

And the truth is even though the doctor is a friend of mine that they will basically go figure it out. 

First thing I learned is to cut your salt. That was stop number one. Most studies show if you cut your salt, it will lower your blood. I’m just doing everything I can do, even taking medication. I’m going on a salt free diet for three weeks. So you have fruit, vegetables, but not just salt.  Every cookie that has sodium, I’m not eating.

That was like step number one. 

Then I’m Googling what are the best foods to eat? What are the best things to drink? And that began the process.  Reading about these did lower my blood pressure to the point where they didn’t have to operate. 

But you get stuck or passionate about some things.  So every day I’m on the computer, looking up drinks for high blood pressure.  Many of the same things come up, beet juice or beet powder, lowers your blood pressure. Hibiscus tea lowers your blood pressure. Pomegranate juice 

I’m reading the studies.  Then one day It just dawned on me. Wait a minute if all of these lower your blood pressure a little bit.  Together, maybe it will lower it a lot.

I figured, somebody had done it. Not only was that not there. Even to this day, there was nothing there. Zero. 

There’s 110 million people that have high blood pressure. And there’s nothing, there is not a drink out there with these ingredients. 

Yeah. But that began the journey.

 

So on this journey you had  different levels of support. You have a nutritionist in your life, Susan Schachter, talk about her involvement

 

So as I’m making this drink, [I’m thinking] what’s the best way for people to try it? So I kept thinking, okay, I’m going to make these jugs that contain 112 ounces. And I would give it to people that I knew had high blood pressure and say try it for two weeks.  I’m doing that because one of the people I gave it to is my cousin who at the time was the sole distributor for Keurig the coffee machines and the K cups.  I’m thinking okay I need to get him to distribute this drink.

So I gave it to him and said look if your blood pressure lowers from this drink, you got to promise me you’ll distribute it. He said, ‘Okay’, because he’s very skeptical and he thought there’s no way.

And sure enough, his blood pressure lowered 30 or 40 points. He said, ‘Okay, I’ll distribute it. But, what do you know about this stuff?’ 

My childhood friend Susan Schachter has a Master’s in nutrition. I sent her the drink.  She made some tweaks and that’s how I got her involved. 

 

Can we go through all six natural ingredients?

 

Let me start with beets; the superfood for athletes so I knew I was going to have beets in my drink. 

Hibiscus tea has been around for years and have said a multitude of studies. even in the Middle East about lowering your blood pressure. I think some of the qualities are in medical terms that can act like an ACE inhibitor. 

The third ingredient is pomegranate juice. It can act as a beta blocker. It has a lot of antioxidants. So I think those three were the really big things in the drink. 

Susan added magnesium and potassium.  It relaxes your blood vessels. 

Through the studies, I was reading about cranberry juice and tart cherry juice, which has been used for recovery for athletes for soreness of muscles. 

 

 

I enjoyed the taste.  I’m always worried health products will “taste like science”  Your drink doesn’t.  What does it taste like to you and how do you recommend drinking it?

 

The most important thing is it can probably really help you. Some people really like how it tastes.

I say mix it with cranberry juice or put it in your smoothie, especially now we have a powder. So there are different options. I think the point is that high blood pressure is not something to mess around with. Too many bad things could happen.

Is there anything that you want to talk about? 

We’re in a society where people age out, we become disposable after a certain age in so many industries, so I’m inspired by my own story, 60 years old rather than retiring or doing something I had the wherewithal to say, I’m going to do this, it’s never too late in life if you want to do things.

And I think that’s a message for a lot of people. Most people do not start a business at 60. But my thought is like, you have this passion, you have this dream, go for it. I’m very thrilled to just be a part of it.  I let my CEO run it. 

The second thing is that I, we always say to people, Susan always says, know your numbers. Be responsible with your health.  Drink 120 life. Pomegranate juice.  Beet juice, Hibiscus tea, Cut your salt. That’s my message.

Please tell us how can we help you. Please tell us how to find your website and where to browse your products

Ira: If you want to try 120 life, www.120life.com

If you want to try it for two weeks, purchase it. But if you’re unhappy for any reason, money back guaranteed. 

So thank you so much for your time. Thank you for discovering this health idea.

Thank you. You have a great day. 

Looking for healthier? We tasted Chef Woo Instant Ramen – Packed with Bigger Flavor, Better Health – Food Review

Hungry for a Modern, Healthier Ramen? We tasted Chef Woo Instant Ramen – Packed with Bigger Flavor, Better Health

If we’re being honest, Instant Ramen hasn’t had the best reputation.  Kinda the opposite.  It’s known as the cheapest stuff broke college kids can eat. I ate it, maybe you did too.  You get a case at the dollar store for $10 and that could last you a week.  From 16 to 22, it’s what you did.  It was almost a rite of passage.

Too salty, full of bad stuff, tasted like a potpourri of slimy chunky stuff.  But cheap and filling.

Well, it’s time to change that.  And Chef Woo wants to do just that.  Bring good flavor and bring a much more health-conscious approach?

Did they do it?  Keep reading and find out.

Chef Woo’s Inspiration 

Chef Woo’s Instant Ramen is inspired by Song Wu Sao, the legendary female chef from ancient China, whose tasty soup became so famous, it lifted her community out of hard times. 

Chef Woo Today

Now Chef Woo is trying to change the world too. They’ve created plant-based ramen that’s tasty and nutritious, and puts significantly less strain on our environment. 

As their website says:

“Better for our health.

Better for our families.

And for our global future. It’s a lasting change we can make together!”

Chef Woo products are made with the highest standards when it comes to quality and nutrition.

Chef Woo’s Flavors

 

Roasted Chicken

A hearty classic to warm your soul and fill your tummy. Roasted Chicken flavor made with absolutely no animal products.

Roasted Chicken Ingredients

Organic Wheat Flour, Organic Sunflower Oil, Organic Pea Protein, Seasoning (Cane Sugar, Corn Maltodextrin, Yeast Extract, Autolyzed Yeast, Torula Yeast, Dehydrated Vegetables [Garlic, Onion, Chives], Spices, Natural Flavor), Dried carrot, Salt, Dried Onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Potassium carbonate, Sodium carbonate, Guar gum.

Braised Beef 

Home comfort in a bowl. Enjoy the rich and satisfying braised beef flavor, made with absolutely no animal products.

Braised Beef Ingredients

Organic Wheat Flour, Organic Sunflower Oil, Organic Pea Protein, Seasoning (Corn Maltodextrin, Cane Sugar, Salt, Yeast Extract, Autolyzed Yeast, Dehydrated Vegetables [Onion, Garlic, Chives], Spices, Natural Flavors), Dried carrot, Salt, Dried Onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Potassium carbonate, Sodium carbonate, Guar gum.

 

Thai Lemongrass

Transport your taste buds to south-east Asia with the tangy zest of Chef Woo Thai Lemongrass.

Thai Lemongrass Ingredients

Organic Wheat Flour, High Oleic Sunflower Oil, Organic Pea Protein, Spice (garlic, onion, green onion, brown sugar, salt, soy sauce powder [soy sauce (fermented soybeans, wheat, salt), maltodextrin, salt], turmeric, lime juice powder (lime juice, maltodextrin), citric acid, sesame oil, lemongrass oil, spice extractive, silicon dioxide), Dried Carrot, Dried onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Salt, Potassium carbonate, Sodium carbonate, Guar gum, Sodium Tripolyphosphate.

Sweet Chili Togarashi

Add a little spice to your day with a sumptuous medley of Japanese flavors. Our Sweet Chili Togarashi never disappoints.

Sweet Chili Togarashi Ingredients

Organic Wheat Flour, High Oleic Sunflower Oil, Organic Pea Protein, Seasoning (Spices, sea salt, dehydrated orange peel, sesame seeds, poppy seeds, brown sugar, dehydrated garlic, and silicon dioxide), Dried Carrot, Dried onions, Dried Red Bell Pepper, Dried Peas, Dried Corn, Salt, Potassium carbonate, Sodium carbonate, Guar gum, Sodium Tripolyphosphate.

Chef Woo’s Ramen Conclusion

How does it taste:

It has way better flavor.  I loved the chicken and braised beef.  Frankly, some of the others have too much flavor for me.  But maybe it’s perfect for you.  I don’t like spicy.  If you do, you’ll probably love all of them.

Is it healthy?

First, easily they are all more health-conscious then the previous generation.  Second, yes again, they are healthy in general.

Would I recommend Chef Woo’s Ramen?

Yeah, I’d buy the chicken and the beef.  For me, not the spicier ones.

Browse more at Chef Woo’s website

Find Chef Woo’s Facebook and Instagram.

Food’s Future is getting “Better Better”, led by WhatIf Foods and Chris Langwallner

The Future of food is getting “Better Better” thanks to WhatIf Foods and Chris Langwallner.

WhatIF Foods believes in a better better.

Tasty, delicious foods that are better for our bodies, better for our taste buds and farmer buds alike. Better for degraded lands, our eco-systems and naturally… better for cows.

Today I had the chance to have a conversation (via zoom) with WhatIF Food’s Chris Langwallner to talk about inspiration, their foods, their flavors and the science and technology making it all happen.

This conversation has been edited for length and clarity.  For the full conversation visit our YouTube channel.

Today we are here with Chris Langwallner from What If Foods. Thanks for joining us today.

Absolute pleasure. I cannot thank you enough. It’s fantastic to be here and letting our story get out a little bit. So thank you very much. I’m excited because it’s gonna be a lot of fun.

 

 

We’re talking about plant-based foods, we’re talking about planet based foods and for a “better-better” world. I’m hoping you’ll clarify that for us.

 

I look forward to it. Yes, it’s all about a planet based food company. It’s all about regenerating. It’s all about reconnecting to communities, restoring the greater land, and making sure that we are replenishing the nutrients we need on a day-to-day basis.

 

What inspired you to get into plant-based food?

 

To be honest with you, as a planet based company I think what really inspired me to get into a better way of doing things is actually a call out of my grandfather.

He has been always saying, leave this planet a better world than how you found it. When I was a young boy, I couldn’t understand. It was too abstract. I couldn’t really get my head around. But as I was then working in the industry for 20, 25 years you look behind the scenes, and you see how food is being manufactured on large scale and how profitability over shadows a lot of decision making.

And on the other flip side of the coin, there is a community out there, about 2.6 billion people. This planet makes a direct income or an indirect income from farming activities. And the vast majority, more than two thirds of these people are the poorest of the poor. And we are leaving them behind. And that’s not fair to them because what we have on the plates has been harvested by them.

They take care of their land. And if we leave them behind in the current state of affairs We’ll see many tears in their eyes. And it doesn’t have to be that way. It can be totally different. And hence my strife was really to look at the planetary health and its affairs as well as humanity overall.

And thinking about that must be a better way of doing things and how can we improve it, not incrementally, but really make a system change. And here we are basically inspired by my grandfather. 

On your website, you take some very science-based heavy content and you make it fun and easy.  Talk about that process.

 

It’s a team effort. Honestly, there’s a huge team behind the scenes that works tirelessly on improving our communication and our style and our tone. But the essence of it all is that we understand that Gen Zs and today’s youth are essentially those consumer groups that are on this planet.

Probably the first sort of generation that is fully educated in sustainability. And they have their ability today by one click of a button to really look behind the scenes and understand whether or not there is BS or whether or not there’s transparency, there’s honesty, and there is a different approach to things.

So that is one aspect of things. So we wanted to really make sure we are speaking to the youth on this planet. The second aspect of it all is that, You open your social media feeds today, or you open a media channel, you switch on your television and you are bombarded with bad news, after bad news.

And quite frankly, I have worked in universities and with students and I have been shocked by the fact that people, young guys, talk to me, ‘Hey, I don’t care about sustainability. I don’t care about our planet because it’s so crappy. Everything is so bad. I might as well just enjoy the time span I have on this planet.’

 

And I was shocked in contrast to what my grandfather told me. Today’s youth, some of them, not all, a fraction of them think like that. Or in other words I met this young girl and she says, I don’t know if I want to have children. Because I don’t know whether or not I would like to give birth to people that then inherit a planet that is so hot.

And all of that together was just making me restless and I wanted to really change things and and take this finite time span that I have on this planet to try as hard as I possibly can to leave it better than I found it. And that’s what I strive for. Hence we’re speaking with a fun and engaging voice.

We are speaking with colors and we are speaking with cartoons so that we basically get this heavy message across in an uplifting way and saying, Hey, you can be part of something. That actually does the opposite. It’s not grim. Yes. If we change, we can make this. We’re a better place and here we are.

Thanks for the call out. The credit goes to my team.

 

As we segue into the products themselves, what I wanna highlight is this BamNut Is that the nickname for the Bambara Groundnut?

 

Yeah, so we came up with Bamnut as a short version, as an acronym for the Bambara Ground Nut, which in reality is a legume, a legume that helps us fix nitrogen organically in soils that are essentially degraded and left behind by intensive agriculture.

The Bamnut word came about in Singapore. We actually did not quite know when we started using it. We didn’t quite know how the Americans would pronounce it. And then we found out, alright, it’s the Bamnut. So it all turned out to be so witty and entertaining and just perfect fit for a “better, better” to be honest.

 

Because that’s a main ingredient in all of your food. Let’s talk about what is a BamNut. Why is it magical and unique?

 

I was walking through the world of agro food over the past 20 years, and I’ve always been hugely concerned about the massive speed of land degradation, particularly on arid land.

And that’s getting accelerated because of climate change; and the weather is changing; and the rains and the monsoons are not hitting regularly anymore. So it becomes increasingly more difficult to plant, the planting season to make sure that you are having the seeds in the ground before the rains hit them and so on and so forth.

So it becomes really challenging for folks. So land turpitation has always been a huge concern of mine because another, on the flip side of that, we are losing about 25 soccer fields worth of arid land every minute, while at the very same minute, the same amount of primary forests have been cut down.

So if you compare and contrast these two figures, what it tells me is that in order to make way for the old food industry, we actually cut primary forest and we leave land behind. And that is the wrong thing to do. That is one aspect of things. 

The other aspect of things is I had once the fantastic opportunity to have an interview with Dr. Roy Steiner of the Rockefeller Foundation. And he gave a casual shoutout and he said, nowhere in the world do we produce and consume enough legumes. And I was thinking, why does he say that? But then it’s quite obvious if you think it through, because we are depending so much on crops that the land that basically holds the crops is deprived from organic nitrogen fixing crops like the legumes, and in the absence of nitrogen being fixed through the legumes, we throw endless amounts of synthetic fertilizers on the ground in order to make up for it.

That’s an aspect of things that also worried me.  But today the input costs have gone through the roof is it unravels all over the world and it has gotten more and more expensive to do so the degrading of land in one pocket, I was basically going through my work with that sort of lens.

Then there’s this whole water issue. We are big time irrigating crops, but what does that do? It just slows down the loss of water tables because the moment we take water out of the ground, the water tables are collapsing. I have numbers for that. I had a business in India a long time ago, and it used to be 30 meters, and today it’s probably 90 to 120 meters.

So water is basically a huge issue. There was another lens through which I looked at, and then I was at a conference in Jakarta, and I happened to run into a scientist. He said to me that he works on the Bambara groundnut. It’s a complete crop.  I thought, “Oh, that’s interesting. So what does that mean?”

And I started to really explore that much more deeper. And a complete crop turns out to be essentially a crop that has all micronutrients in the sort of right balance that we need. On top of it, it has all nine essential amino acids that we need. It has rich fatty acids, quality fatty acids, as well as car complex carbohydrates.  So fiber. 

You remember the forgotten macronutrient fibers for our microbiomes? So I got really inspired. So I looked up the amino acid profile and I saw it is rich in plutonic acid or spartic acid. So these are very cool amino acids in terms of generating nice flavors. And off I was; I organized the first couple of five kilos and the trial started, and that’s years and years ago.

In the meantime, the Bambara groundnut actually taught us a few lessons because it’s a very hearty nut and it really takes an effort to make cool products outta it.

 

It’s called a complete product, is that correct?

 

A complete food.  A complete crop or complete food crop.

 

Right now all of the products on your website are based from BamNut. I see Bam Nut milk. I see noodles with seasonings, and then there’s bundles and swag and all kinds of delicious things.

In the future, are we expanding that beyond or what’s the scope?

 

We would love to explore new categories as we build our business. There are so many occasions throughout the day where we can actually incorporate the bambara ground in exciting products, and we look forward to doing that.

Our focus right now is definitely our milk portfolio. It’s a wonderful product. I encourage everybody to have a little taste and Judge for yourself. We have a client in Los Angeles, a coffee roaster, who said ‘This is the closest thing to cow milk that I’ve ever seen in plant-based milk.’ 

We call it planet based milk. I have to say again, shout out to my team in the R&D side of things because they have established a wonderful product essentially with just three ingredients: that’s water, the bambara groundnut, not coconut oil. The rest is essentially technology behind the scenes that actually makes it foam nicely, very stable foam, small bubbles. So you can do latte art. 

Our Airy [flavor] is essentially the one that I would use for a nice drink, like a shake.

In between there is the Every Day [flavor] that goes essentially into my cereal in the morning. 

What are the flavors?

 

Today we are in the market with three different products.

The first one in a slightly black sort of packaging is the Barista. It has the richest mouthfeel. It is the creamiest. We have designed it to perform fantastic or be able to perform fantastic latte art. So it really goes into the cappuccino sort of an experience rather nicely.

I personally take it also for Boba tea. I might as well use the bambara groundnut and foam it up. 

I have my little trick with the barista. I actually froth it in the frother and I put my espresso shot into the frother with the barista together. So I froth it together. But that is just me. I just like it that way. 

Then we have the purple package, which is our Everyday. My wife uses it in baking. We do make cakes, like traditional Austria style, and we totally use only the Everyday [flavor] for that.

Friends of mine [pour] it into their cereals in the morning. It’s a little bit richer, earthy, nutty in character because we do tend to roast the nuts a little bit stronger in the process of making it.

Last but not least, we have our Airy [flavor], which is the lightest one of it all. It is the mint colored package. It is the one that people take into milkshakes and protein shakes. 

 

Let’s move on to Noodles

 

We wanted to create technologies that help us regenerate what’s broken. And today a large portion of all ramen that is being consumed on a day-to-day basis globally is deep fried in palm oil. Palm oil leaves huge banks of land degraded behind, particularly after the third cycle of palm plantations being grown.

We see the aftermath of the palm plantation industry essentially now in Southeast Asia. Therefore we were alerted when we started this project to basically say no to frying and no to deep frying and no, to essentially dehydrating instant noodles or ramen using that sort of process.

So we invented a technology that actually took that sort of challenge away. We invented an industrial scale air frying technology. Once you actually don’t fry anymore, you save about 20% of the space because 20% of palm oil is [based] in the noodle product of classic ramen.  That’s what it absorbs in the frying process. 

So if you don’t deep fry, you save 20%. Now nutrients will survive. Now colors may survive.  Then we replaced all the palm oil with the Bambara. 

We started to actually say, how can we bring color and different flavors and textures on the plates of consumers? And we created these four different products with the four different colors, which is essentially the black one, which is charcoal driven, moringa is green, pumpkin is orange and the original is yellow.

So four different options, all the same philosophy. 

The backbone of making it is the same, but then we add different nutrients to it to have fun, and then we add fancy seasonings to it, which makes just a nice flavor experience as well.

 

 

Our audience is passionate, hungry, curious, foodies. What does it actually taste like?

 

I’m extremely proud of our Noodles because even without the seasonings, you can cook them up and eat them and you will have a wonderful experience.

Try and contrast that with other ramen that you find in the market, and you will come back to our offering immediately because they’re just tasting nice. 

So our starting point of then adding the seasonings to it, like hot and spicy, or the mushrooms is an easy undertaking. It is actually an easy sort of concept to work with because if you have a neutral and nice taste to start with from the noodle base, you can build interesting flavor profiles on top.

Rather than having to use heavy flavors to mask off-flavor from a product base, or not so nice processes or even crappy raw materials. We don’t have that challenge. 

We also decided very early on to keep the salt at a minimum to stay away from any flavor enhancers. No MSG,  we’ve tried to keep it as clean as we possibly can.

We’ve tried to use as much spice as we can access.  No flavoring and stuff like that. I’ve been in that industry for over 20 years.  We thought let’s stay honest, to the product as well, to the noodles as well. And that has been a fantastic journey.

Our “Original, is a hot and sweet, hot and spicy pairing.  In Southeast Asia, it’s based on wok cooking. That’s my personal favorite. I eat it on salads with a little bit of a balsamico dressing

We have with Sesame Garlic, many kids who go for a green one. 

Pumpkin with the traditional Indian curry offer a great pairing. Watch out, it comes hot and spicy.  Typical Indian flavors. 

Last but not least is our charcoal with mushrooms. It’s fantastic for, if you go out to have a beer and come home and wanna have a bite, go for it. It’s a good one. 

How did you decide which flavors to choose? Was it a lot of trial and error?

 

There’s a lot of trial and error. There’s a lot of pairing up with our noodles.

What we have tried to do is really look into what are the best pairings for these sort of flavors.

From that point of view, we also wanted to stay with our seasonings. We wanted to stay essentially planet based.  None of our ingredients have any animal derived products in it.

You look at the charcoal, you cook it up, you eat it, you give it to a chef, let him experiment around. 

We had a Spanish chef take our charcoal and put it into a paella. All of a sudden there was a totally different sort of recipe.

The way we actually derived the final products has also a lot to do with people that actually use it day-to-day in the kitchen and learn from them.

 

What’s the future of WhatIf foods?

 

We are going to enter new categories of food and we are gonna expand our existing categories with new products. 

But I probably would love to use the opportunity to take you along on a more philosophical sort of journey for WhatIf foods and what comes hopefully in the next couple of years to come, because I think we have a better opportunity that needs doubling down now.

What I’m talking about is really the cost of the way we are making everything right from originating bambara groundnut, with partnering farming communities in all parts of Ghana. Encouraging them, making the ingredients ourselves, and then making the food applications, making the food, and then basically taking it to retail all the way through to Manhattan and other parts of the US.

So it’s that entire regenerative value chain that we have created and what that actually represents to us is an opportunity to really explore the intersection between soil health and restoring the soil that has been once degraded from intensive agriculture. 

It is that intersection of renewable energy because the Bambara groundnut now grows in a shell and hence the shell has energy in there and can be used in order to fire up essentially for power.

If you do that smartly, you generate biochar. With biochar, you then actually sequester carbon from the atmosphere into the soils permanently for hundreds, if not a thousand years to come.

 And last but not least, another intersection is wellbeing for consumers. We call them “Better Believers” as well as farming communities because we work with them directly.

We are proud of the fact that we have increased profit, not income; profit of farmers who work with us by 300%. 

At 2.5 acres, these farmers are permanently uplifted above the poverty line. That’s the intersection we really wanna double down to. Again, soil health, renewable energy, carbon sequestration.

Well-being for both the better believers as consumers, as well as the farming communities. Its possible and we’re looking forward to doing that on a large scale. If we wanna fulfill the demand that we hopefully can create, then we will probably need about 20,000 farmers to do that in the next five to ten years to come.

And then generate all the energy that we need internally to be there for carbon zero.  Even further carbon or maybe even participate in the carbon market through certificates. That’s our next challenge. That’s where we wanna go.

 

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