Mixology

Explore the art of mixology in Los Angeles with our expert reviews and information. Discover local tips and techniques for crafting the perfect cocktail and impress your friends at your next party.

A night of Incredible Flavor for a Worthy Cause: 35th Annual “A Culinary Evening with the California Winemasters!” at Burbank’s Warner Bros Studios Saturday, May 18th

Celebrate The 35th Annual “A Culinary Evening with the California Winemasters!” on Saturday, May 18th

A Culinary Evening with the California Winemasters

Courtesy of California Winemasters

The countdown to the 35th Annual “A Culinary Evening with the California Winemasters” has officially begun!

Courtesy of California Winemasters

This year’s celebration coming up on Saturday, May 18th, 2024, from 5:30 pm to 10:00 pm at the iconic Midwest Street Backlot at Warner Bros. Studios in Burbank, promises to be a culinary extravaganza like no other and is set to attract approximately 1,200 wine and food enthusiasts, all coming together to support Cystic Fibrosis research and care.

A Culinary Evening with the California Winemasters

Honorary Co-Chairmen Glenn Salva, Estate Director for Antinori Napa Valley, and Sam Marvin, Chef & CEO of Echo & Rig Steakhouse / Courtesy of California Winemasters // Courtesy of California Winemasters

The event proudly announces Glenn Salva, Estate Director for Antinori Napa Valley, and Sam Marvin, Chef & CEO of Echo & Rig Steakhouse in Sacramento, and Las Vegas, as this year’s Honorary Co-Chairmen. Their commitment to this cause adds a distinctive touch to an already illustrious event.

“A Culinary Evening with the California Winemasters!” on Saturday, May 18th

A Culinary Evening with the California Winemasters has earned its place as a WINE SPECTATOR “Top 10 Charity Wine Auction” and a BizBash Top 100 Event.

The evening will showcase the talents of over 50 Celebrated Chefs and Restaurateurs alongside 75 Award-Winning Wineries and Winemakers.

With local Angeleno’s and guests from  across the county in attendance, this year’s event promises an unforgettable experience for all.

Courtesy of California Winemasters

This year’s Celebrated Chefs and Restaurants include:

AK’s Mercado

Alexander’s Steakhouse Pasadena

Alisal Ranch

Angustina – Mezcal Y Cocina

Ayara Thai

Bacari Restaurants

Backyard BBQ

Bistro 45

Blossom Catering Company

bon meez

Café Eighteen48

Cavatina

Chameau Catering

Chef Charly

Chef Joseph Manzare

Chef Scott Renney

Cooking with Corralez

Drago Centro

Echo & Rig Butcher/Steakhouse

Eden Hill

Enebla: Recipes from an Ethiopian Kitchen

Epicurus Gourmet

Espelette Beverly Hills

FIVE on the Hill

Georgia’s Restaurant

Heavy Handed

Local LA Catering & Events by Chef David Lefevre

Lil Pig

Lunetta

Maestro Pasadena

NOÉ Restaurant & Bar

Ocean Prime Beverly Hills

Original Tommy’s Hamburgers

Pez Coastal Kitchen

Primal Alchemy

Rikas Peruvian Cuisine

Sea Level @ Shade

The Cheese Store of Beverly Hills with Breads from The Underground Bakery

The Front Yard at The Garland

The Hook and Plow

The Poke Bistro

Trefethen Family Vineyards

Urban Press Winery & Restaurant

Warner Bros. Food Services

Wok Star Catering by Chef Katie Chin

YAKIYA

Desserts will be presented by Magpies Softserve, The Beverly Hilton, Truffles ‘N Coffee and Unique Distributors, Inc. / Florentino Ice Cream.

Award-Winning Wineries and Winemakers

This year’s Award-Winning Wineries and Winemakers will include Ackerman Family Vineyards, ADAMVS, Alta Colina Vineyard & Winery, Anomaly Vineyards, Antinori Napa Valley, Aperture, Arrow&Branch, Baldacci Family Vineyards, Barbieri and Kemp Wines, Barnett Vineyards, Bernardus Winery, Boars’ View, Bremer Family Winery, Cadre Wines, Calafia Wines,Chenoweth Wines, CHEV., Chimney Rock Winery, CIRQ Estate, Convene By Dan Kosta, Cornerstone Cellars, CourAvant,Crocker & Starr, Domaine Carneros, Donald Patz Wine Group, Duhig Wine, DuMOL, Dutton-Goldfield Winery, Earthshine Wines, Farella, Glass Slipper Vineyard, Grgich Hills Estate, Guarachi Family Wines, Hitching Post Wines, Hyde de Villaine,Hyde Vineyards Estate, Jaffe Family Wines, JONATA, Kindred, LOCALISM Wines, Lombardi Wines, Mailbu Vineyards,Mending Wall, Merus, Mi Sueño Winery, Monochrome Wines, Monte De Oro Winery, Murder Ridge Winery, Navarro Vineyards, Olivia Brion Wines, Outpost Wines, Paradigm Winery, Parallel Napa Valley, Patz & Hall, Peter Michael Winery,Post Parade, Pott Wine, Pride Mountain Vineyards, Ridge Vineyards, Sans Liege Wines, Sciandri Family Vineyards, Scott Harvey Wines, Silverado Vineyards, Skylark Wine Company, Spottswoode Estate Vineyard & Winery, Talisman, Tercero Wines, Terre et Sang, The Hilt Estate, The Setting Wines, Three Wine Company, Tom Eddy Napa Valley, TOP, Trefethen Family, Truchard Vineyards, and VIVIER Wines.

Don Francisco’s Coffee is the official coffee provider and FIJI Water is the official water provider, along with beveragesCelsius and VitaminWater at Winemasters 2024.

Guests will have the opportunity to participate in the legendary auction with over 600 silent and live auction items, featuring rare wines, unique experiences, and exclusive items. The event’s auction is a testament to the generosity and support of the community in making a tangible difference in the fight against Cystic Fibrosis.

Anticipated net proceeds of $1,500,000 will contribute to the Cystic Fibrosis Foundation’s crucial research and care programs. Over the past 34 years, this event has raised an astounding $36 Million, playing a pivotal role in transforming the median age of a CF patient from 12 years old to 56.

“We cannot express enough our gratitude for the unwavering support

we’ve received over the past 34 years

from some of the world’s most prominent Wineries, Winemakers, Chefs, and Restaurants,”

Olivia Younan

Development Director

Cystic Fibrosis Southern California Chapter.

“As we celebrate our 35th Anniversary, we extend an invitation to everyone to join us for this special occasion and make a meaningful impact on the lives of those affected by Cystic Fibrosis.”

Ticket Information: The 35th Annual “A Culinary Evening with the California Winemasters” will take place onSaturday, May 18th, 2024, and this is a 21+ event. VIP Guests can enter at 5:00 pm and General Admission will be from 5:30 pm to 10:00 pm. Tickets are on sale now until Saturday, May 11th, 2024.

For more information on the 35th Annual “A Culinary Evening with the California Winemasters, please visit www.CAWinemasters.org

ABOUT A CULINARY EVENING WITH THE CALIFORNIA WINEMASTERS:

A Culinary Evening with the California Winemasters is a WINE SPECTATOR “Top 10 Charity Wine Auction” and BizBash Top 100 event that showcases 55 celebrated chefs and restaurateurs and 75 award-winning wineries and winemakers. 1,200 guests from all over the USA are in attendance.

The event features over 600 extraordinary silent and live auctions.  Anticipated net proceeds of $1,500,000 will benefit the Cystic Fibrosis Foundation’s vital research and care programs. Cystic fibrosis (CF) is a life-threatening genetic disease that primarily affects the lungs and digestive system.

The event has raised $36 million in 34 years and in that time, the median age of a CF patient has gone from 12-years old to 56.

ABOUT THE CYSTIC FIBROSIS FOUNDATION:

The mission of the Cystic Fibrosis Foundation is to cure cystic fibrosis and to provide all people with the disease the opportunity to lead full, productive lives by funding research and drug development, promoting individualized treatment, and ensuring access to high-quality, specialized care.

Have LA drinkers fallen in love with Monkey Shoulder’s Refreshed Bottle, Flavor and Style

Have LA drinkers fallen in love with Monkey Shoulder Refreshed Bottle, Flavor and Style

Award-winning Monkey Shoulder whisky, the 100% malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand’s hero bottle since it started shaking up the traditional whisky category in 2005.

The changes include a bold refresh of the label and a lighter bottle – up to 25% in glass reduction – providing an even better cocktail-making experience.

Get ready to party with a new look.

Monkey Shoulder bottle slims down for an easier pour

The new and improved Monkey Shoulder bottle will be implemented across both The Original and Smokey Monkey varieties of the whisky and is more than just a glass reduction.

Refreshingly light, the new look includes a longer neck for an easier pour, for both bartenders and consumers making whisky cocktails at home.

The bottle is perfect for shelf display

The new look matches the liquid within; the new split-label design and the enlarged brand logo oozes premium and is perfect for being displayed proudly on the whisky shelf or back bar. Fans of Monkey Shoulder’s “three monkeys” badge need not fear, as it still features pride of place on the new label.

The innovations to the design were delivered thanks to an AI-powered visual analysis to test key features and label viewability, followed by rigorous consumer testing. This led to a new look bottle and label that not only maintained its premium cues and distinctiveness but was approved by fans of the brand.

Everything remixed but the recipe: Inside the bold new bottles is the same award-winning liquid loved around the world. Made with single malt whiskies from the Speyside region of Scotland, selected in small batches then married together, Monkey Shoulder Original Malt Whisky retains its rich, smooth, and fruity flavour.

Ifan Jenkins, from Monkey Shoulder says: “Just like our cocktails, we wanted to mix things up when it came to our look. The eye-catching, new-look bottle has been designed not only to improve the cocktail-making experience with its glass-reduction, but also stand out from the crowd (just like the liquid inside). It’s with this bold new look that we’re looking forward to shaking up the drinks’ cabinets of Monkey Shoulder fans around the world, as well as grabbing the attention of those starting to explore the world of whisky for the first time.”

The newly packaged bottle will be available in mid-2024 in countries where Monkey Shoulder is sold, available in the best bars and retailers globally.

Monkey Shoulder, the world’s first made for mixing blended malt whisky

In 2005, Monkey Shoulder, the world’s first made for mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since. Developed as the ultimate mixing whisky for cocktails, Monkey Shoulder Original Blended Malt Scotch Whisky is blended in small batches of Speyside’s finest single malt whiskies then married together. Rich, smooth and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat. This unique blend gets its name from when turning the malting barley was still done by hand.

San Diego: Tequila and Taco Music Festival Returns April 6-7, at a New Venue

Tequila and Taco Music Festival Returns to San Diego April 6-7, at a New Venue

The 8th annual Tequila and Taco Music Festival returns to San Diego at its new venue in Thrive Park at Snapdragon Stadium on Saturday, April 6 and Sunday, April 7.

8th annual Tequila and Taco Music Festival at Snapdragon Stadium April 6-7

Festival goers will enjoy an enticing array of tequila tastings, delectable tacos, artisan vendors, and an exciting lineup of live music performances.

8th annual Tequila and Taco Music Festival

8th annual Tequila and Taco Music Festival

This annual festival has etched itself as a regional highlight, drawing thousands of attendees from across the state.

“We are thrilled to bring the Tequila and Taco Music Festival to Snapdragon Stadium for an unforgettable weekend of festivities,”

Vincenzo Giammanco

CBF Productions President

“This event is a celebration of delicious Mexican food, craft tequila, and great music. We look forward to welcoming attendees from near and far to join us for a memorable experience.”

8th annual Tequila and Taco Music Festival

A carefully curated and diverse selection of over 20 premium tequilas, from smooth blanco by Nosotros Tequila to aged añejo by Rancho La Gloria, will be available for tequila enthusiasts and newcomers alike. Attendees will also enjoy different variations of traditional street tacos and innovative creations from over 15 local and regional chefs and eateries including Global Tacos GrillBarra CrudaBaja Tacos and more.

Beyond culinary delights and libations, attendees will enjoy two days of live music spanning various genres, including Shaggy and Ozomatli. Artisan vendors will also be on-site, showcasing unique crafts from Temascali and Kopacetic Kreations, jewelry from JorgeGeorge and Roni’s Treasures, apparel from Alberly and SD Cork Hats, and much more.

Tickets are available for purchase online, with various options to suit individual preferences. General Admission ($24.99) includes admission into the festival (food and drinks purchased separately);

Margarita Experience (2 for $50) includes admission for two people who will receive a complimentary margarita upon entry (food and additional drinks purchased separately;

Tequila Experience ($59.99) includes admission into the festival, a souvenir tasting cup upon entry and six .5 oz samples of craft tequila.

For more information and to purchase tickets, visit www.tequilaandtacomusicfestival.com/san-diego.

About Tequila and Taco Music Festival

Tequila and Taco Music Festival is an annual celebration of Mexican culture, culinary delights, and live music held at Snapdragon Stadium in San Diego, California. Featuring tequila tastings, gourmet tacos, live music, and artisan vendors, the festival offers attendees an immersive and vibrant experience.

About Snapdragon Stadium

Snapdragon Stadium is a premier event venue located in San Diego, California, renowned for hosting a variety of concerts, festivals, sporting events, and community gatherings throughout the year.

About CBF Productions

CBF Productions is a leading event production company dedicated to creating memorable experiences that bring communities together. With a passion for excellence and a commitment to innovation, CBF Productions produces a diverse range of events that inspire, entertain, and delight attendees of all ages.

Los Angeles’s newest Cocktail Bar from Jared Meisler ‘The Moon Room’ Opens on Melrose

Los Angeles’s newest Cocktail Bar from Jared Meisler ‘The Moon Room’ Opens on Melrose

Renowned Los Angeles bar proprietor Jared Meisler (The Roger Room, Bar Lubitsch, The Friend, The Little Friend, The Brig and Gin Rummy), in collaboration with multi-talented textile and graphic designer Tria Jensen Meisler, announces the grand opening of their latest venture, THE MOON ROOM, in the Melrose District on Friday, March 15, 2024.

Multi-award-winning mixologist Annemarie Sagoi will lead the cocktail program, ensuring an unforgettable drinking experience.

THE MOON ROOM, located at 7174 Melrose Avenue in Los Angeles, occupies a prominent spot at the southeast corner of Melrose and North Formosa Avenues, just a stone’s throw from La Brea Avenue.

Surrounded by the bustling energy of the city’s chic boutiques and culinary hotspots, it stands out as a beacon of allure in the heart of the Melrose District, beckoning with its inviting atmosphere and promises of unforgettable experiences.

“I have always loved that stretch of Melrose Ave.

It’s iconic and feels like a geographic center of Los Angeles,”

Meisler

“The idea was to create a chic and sophisticated room that is not pretentious and feels fun. A place to gather and celebrate. It’s a hub for people all over LA that come to life when the sun goes down.”

Guests are enveloped in a chic and sophisticated ambiance within THE MOON ROOM’s walls. Velvety black lacquer banquettes complement meticulously carved wood panels. White marble tables and contemporary café chairs with brass accents offer a striking juxtaposition against the sultry darkness.

The floor boasts a mesmerizing herringbone pattern, leading the eye to walls adorned with a curated collection of provocative art that intermingles with vintage abstracts, pop art, black and white nudes, and other avant-garde pieces from modern and contemporary artists. This eclectic mix creates an atmosphere of playful sensuality.

An enormous, mirrored ball gently gyrates at the heart of the space, casting a soft glow reminiscent of the moon’s seductive luminosity.

The fusion of chic 1970s and 1980s Paris and New York styles with the contemporary essence of Los Angeles creates a luxurious, sophisticated, and sensual environment that invites guests to immerse themselves in an experience beyond the ordinary.

Step out onto the narrow balcony and indulge in a bird’s-eye view of the bustling late-night activity along Melrose Avenue. Sip on your favorite cocktail, puff on your favorite puffable, and relish the cool breeze of the Los Angeles evening. It is the perfect setting to unwind and soak in the city’s vibrant energy below.

Music is a defining element at THE MOON ROOM, where the baby grand piano exudes a seductive appeal, setting the stage for captivating live performances. As the evening unfolds, the ambiance shifts to pulsating funky disco grooves.

THE MOON ROOM’s beverage Director Annemarie Sagoi has crafted an exotic menu of inventive and playful craft cocktails, each exuding a steamy and seductive vibe.

Drink prices range from $12-$18 and include Andromeda with Reposado Tequila, Mint, Cilantro, Jalapeno, Pineapple, Chartreuse & Habanero; Phoenix with Vodka, Sticky Rice Syrup, Longan, Ginger, Lychee and Lime; Pavo with Byrrh Quinquina, Sweet Vermouth, Fresh Berries, Lemon & Apricot; Cassiopeia Spritz with Kumquat, Jasmine, Cocchi Rosa, Lemon & Pet Nat; Orion with Reposado Tequila, Mezcal, Spiced Cocoa, Camel Milk, Coconut, Chartreuse & Black Salt; Lynx Martini with Gin, Bianco & Dry Vermouth, Za’atar Oil Wash, Pistachio & Orange Blossom; Hercules with Irish Whiskey, Coffee Liqueur, Cold Brew, Chai Spices, Honey & Averna Foam; Selene with Zubrowka Vodka, St Germain, Cinnamon, Apple, Angostura & Lemon; Draco with Dark Rum, Rhum Agricole, Creole Shrubb, Cocchi Di Torino & Manzanilla Sherry; and Pegasus with Bourbon, Date, Amaro & Black Walnut Bitters.

There are several NO BOOZE options including Grus with Lyre Aperitivo, Zero Proof Sparkling Rosé, Mineral Water & Lemon; Fornax with Mint, Cilantro, Jalapeno, Lime, Pineapple, Habanero and Mineral Water and CBD Tart Cherry Phosphate.

In addition to the assorted list of Wines by the Glass, Bottled Beers, Dry Ciders and a High Life + Well Bourbon orTequila Shot, there are snacks including Assorted Olives; Marcona Almonds; Pecorino Romano; Wasabi Peas; Salami with Stone Ground Mustard; Spicy Pepitas and Kettle Chips.

AbilityFirst 2024 — 50th Annual Food & Wine Festival — unveils Date and New Location!

AbilityFirst 2024 50th Annual Food & Wine Festival unveils Exciting Plans Announcing Date and Unprecedented New Event Location!

50th Annual AbilityFirst Food & Wine Festival Sunday, June 9, 2024

AbilityFirst proudly announces the 50th Annual AbilityFirst Food & Wine Festival, scheduled for Sunday, June 9, 2024, from 5:00 pm to 8:00 pm and in celebration of this milestone, the event will take place at a new and enchanting location: The Urquhart Residence in South Pasadena!

The Urquhart Residence in South Pasadena!

Great crowd at the event, Courtesy of the AbilityFirst Food & Wine Festival

Great crowd at the event, Courtesy of the AbilityFirst Food & Wine Festival

The 50th Annual AbilityFirst Food & Wine Festival is a landmark outdoor event renowned for its gourmet food and beverage tastings.

Guests will have the opportunity to indulge in culinary delights presented by a diverse array of top local restaurants, cocktail bars, breweries, and vintners.

Dulce Vida Tequila

Dulce Vida Tequila, Courtesy of the AbilityFirst Food & Wine Festival

As AbilityFirst marks this special anniversary, this year’s festival promises an evening filled with exquisite flavors, entertainment, and a vibrant celebration of AbilityFirst’s mission.

Inspiring program at the event

Inspiring program at the event, Courtesy of the AbilityFirst Food & Wine Festival

For 98 years, AbilityFirst has been at the forefront of providing person-centered programs to empower individuals with autism, cerebral palsy, Down syndrome, and other intellectual and developmental disabilities.

Anita Lawler Wine

Anita Lawler Wine, Courtesy of the AbilityFirst Food & Wine Festival

These programs guide individuals through each life transition, fostering social connections, independence, and providing essential employment preparation, training, and experience.

El Cholo Cafe

El Cholo Cafe, Courtesy of the AbilityFirst Food & Wine Festival

Proceeds from this year’s AbilityFirst Food & Wine Festival will directly benefit AbilityFirst’s programs which help an individual successfully transition from childhood to adult life; providing employment preparation, training, and experience; build social connections and independence; and offer participants and their caregivers an opportunity to refresh and recharge through recreational activities.

Fun music from DJ Q Nice

Fun music from DJ Q Nice, Courtesy of the AbilityFirst Food & Wine Festival

AbilityFirst’s person-centered programs empower individuals to discover what is important to them in their lives, and to develop the skills that are important for them to achieve their goals.

Anita Lawler

Anita Lawler

Ticket Information:  The 50th Annual AbilityFirst Food & Wine Festival will take place on Sunday, June 9th, 2024, from 5:00 pm to 8:00 pm at the Urquhart Residence in South Pasadena.

For more information and to purchase Tickets directly to this year’s 50th Annual AbilityFirst Food & Wine Festival, please visit Tickets to the 50th Annual AbilityFirst Food & Wine Festival 2024.

Dave Saeta

Dave Saeta

Make the Best Cocktail on drinking night, Bark and Barware Shows You How with Cocktail Smoker

Make the Best Cocktail on your next drinking night, Bark and Barware Shows You How with Cocktail Smoker

Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors. 

Bark and Barware’s Harel Levy

Bark and Barware’s Harel Levy

Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting drinking crew, picking the right flavors, the perfect pairings and more!

The below conversation has been edited for length and clarity.  Find the full conversation at our YouTube channel.

 

Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?

Harel Levy:  I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like.  Because I really care about what the recipient is going to feel. 

“I really love the idea of cocktail smoking kits. […]  It’s another tool to have a great night.

I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right? 

Even on yourself, you will be more forgiven in terms of what you buy than someone else.

I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family.  It’s another tool to have a great night.

I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box.  And with many flavors.  I talked with [my company’s] CEO about it, what’s missing here.

Bark & Barware's Smoker Kit

Bark & Barware’s Smoker Kit

We came up with a wooden box. It came from my passion to give something that looks good.

For almost a year, we went back and forth with factories. The smoke.  The flavor.  Details with the box.

When we released it, we were very happy.  We knew my criteria.  If I can give it to my Dad, not being afraid he’s not going to like it.  Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.

The second thing we are planning is to bring a mixologist,  make it a more holistic experience. 

Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.

 

Joe Winger: You have a very comprehensive website.  Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?

Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid.  Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated, 

“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid.  Ice tongs, whiskey stones.”

We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for.  It’s not a one-time product release.  We’re going to offer refills, extensions, more.

Each taste is very delicate.  The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right? 

 

Joe Winger: Has there been one or two major lessons you’ve learned?

Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some. 

Joe Winger: You mentioned flavor pairing.  What’s your favorite cocktail pairing?

Harel Levy: It’s a tough question because taste is something that is extremely subjective.

We usually put it with scotch. That’s our personal preference.  Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.

 

Joe Winger: Over a year of research and development, were there any unexpected surprises?

Harel Levy: A lot of people agreed with me on the wooden box.  People started asking for smoke refills.  They’re going through the smoke faster than I thought.  When we launched, I was expecting this to be used for special occasions.  But people are using it every week, all the time.  

 

Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia.  All those places have bars where they’re serving smoked drinks.  Now people want to have that experience at home.  

Harel Levy: That’s going to make you the hero of the party.  You’re the one who brings the cool stuff. I always like to do that. 

We really advise [anyone trying this] to taste all of the flavors. Not just one or two.   The spectrum of what flavors someone likes or doesn’t like is very wide.  You’re probably going to really like 1-2 [of the flavors], and less like the others.

Those 1-2 that you really like, we’re going to offer you refills.

When I host friends [at my house], I drink scotch and it goes well with cherry.

But it’s like a game.  You try a lot of things. You find out something that you’re really going to love.

“That’s going to make you the hero of the party.  You’re the one who brings the cool stuff.”

Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”

Harel Levy:  Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?

I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.

“What’s going to make people upgrade a scotch that costs hundreds of dollars?”

Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon.  Why should someone choose Bark and Barware?

Harel Levy:  It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better.  Otherwise I would not have released the product.

Our post-purchase [experience] the recipes.  We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with? 

Joe Winger: What does the future of the brand look like?

Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.  

The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well.  That’s a fun process. 

Our goal is to inspire. Someone [will realize they] like a specific cocktail.  We will give them all of the information on how to make it,  how to mix it, then we earn a customer for life. 

Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker? 

Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.

Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?

Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor.  That’s the beauty of this world, every person has their unique taste.

Shop for Bark and Barware’s Cocktail smoker hit on amazon here: https://amzn.to/3P5c42g 

Learn more at: https://www.barkandbarware.com

Pasadena’s Newest: Pez Coastal Kitchen Brings Incredible Taste and Romance with Upscale sea and farm-to-table, seasonal California cuisine

Pasadena Newest Pez Coastal Kitchen brings Taste and Romance with upscale sea and farm-to-table, seasonal California cuisine

Executive Chef & Proprietor Bret Thompson and Lucy Thompson-Ramirez proudly announce the official Grand Opening of Pez Coastal Kitchen, their new upscale seafood focused eatery in Pasadena on Thursday, February 15th, 2024!

Grand Opening of Pez Coastal Kitchen Thursday, February 15th

Executive Chef Proprietor Bret Thompson and Lucy Thompson-Ramirez proudly announce the official Grand Opening of Pez Coastal Kitchen

Executive Chef Proprietor Bret Thompson and Lucy Thompson-Ramirez proudly announce the official Grand Opening of Pez Coastal Kitchen // Photo Credit: Jakob N. Layman

Located on the corner of Union Street and North Raymond Avenue, Pasadena’s hottest culinary spot, Pez Coastal Kitchen promises a lively and innovative dining experience with a focus on sea and farm-to-table, seasonal California cuisine.

Pez Coastal Kitchen's Oysters on the Half Shell

Pez Coastal Kitchen’s Oysters on the Half Shell // Photo Credit: Jakob N. Layman

Executive Chef Bret Thompson and Lucy Thompson-Ramirez are a dynamic husband and wife team that have made a significant impact in the hospitality industry. With their passion for culinary excellence and warm hospitality, they have created a signature name for themselves in the Los Angeles dining scene and beyond and they are now joined at Pez Coastal Kitchen in Pasadena with their magnetic team of top industry professionals Director of Operations Chris Mesa, Chef Joe Gillard, General Manager Brittany Player, and Bar Manager Mike Dane.

Pez Coastal Kitchen's Bar

Pez Coastal Kitchen’s Bar // Photo Credit: Jakob N. Layman

Chef Bret Thompson’s culinary journey began at the renowned California Culinary Academy in San Francisco where he then honed his skills at esteemed establishments such as Aqua in San Francisco, Roy’s in Hawaii, and Pinot Blanc in St. Helena, California.

Seeking international inspiration, Bret traveled to Spain to study under Chef Martin Berasategui at Restaurante Martin Berasategui, a Michelin 2-star establishment in Lasarte, Spain.

He further expanded his culinary repertoire in Lebanon at Atlas Café, then studied under Chef Bernard Loiseau at La Cote d’Or his Michelin 3-star restaurant in Saulieu, France, and then L’Arpege, Chef Alain Passard’s Michelin 3-star restaurant in Paris.

Throughout his career, Bret also had an extensive tenure with The Patina Group, working at multiple restaurants, running catering operations and ultimately becoming the Corporate Executive Chef overseeing all restaurant operations for the entire group.

Pez Coastal Kitchen's Dining Room

Pez Coastal Kitchen’s Dining Room // Photo Credit: Jakob N. Layman

In 2007 to 2022, Chef Bret Thompson and Lucy Thompson-Ramirez owned Milk Ice Cream, and in 2015 they decided to embark on a new culinary adventure together as the proud owners of Pez Cantina, their seasonal, modern, coastal-inspired Mexican restaurant and bar, located in downtown Los Angeles which quickly became a beloved dining destination and in October 2021, they expanded with a new location in Montebello, California, LA Burrito Co.

Thompson and Thompson-Ramirez’s newest venture will continue their commitment to sea-to-table and farm-to-table cuisine, but as Chef Joe Gillard joins Executive Chef Bret Thompson in the kitchen, the focus at Pez Coastal Kitchen will be on innovative techniques such as curing, smoking, and the specialized dry-aging of seafood which will be a distinctive feature.

Pez Coastal Kitchen, Rosemary Paloma

Pez Coastal Kitchen, Rosemary Paloma // Photo Credit: Jakob N. Layman

This new concept will focus on seafood, but will also extend beyond, encompassing meat, poultry, and a unique emphasis on the curing and smoking of meats and seafood, known as Sea-cuterie.

Executive Chef Bret Thompson is excited to go back to his European roots.

“I’m excited to serve seasonal cuisine with a big seafood nuance.”

Executive Chef Bret Thompson

“We will be showcasing shellfish towers like you might see in the streets of Paris at the brasseries. We’ll also be doing whole fish fries, and we have a massive open ice area where guests can see all the fresh seafood, we will be serving each night including whole fish, shrimp, oysters, sea urchin, and whatever is in season.”

Pez Coastal Kitchen, Seafood Tower

Pez Coastal Kitchen, Seafood Tower // Photo Credit: Jakob N. Layman

The Pez Coastal Kitchen Menu starts off with Appetizers which include Chilled Beets with hazelnuts, burrata, winter greens and a hibiscus vinaigrette, the Pez Caesar prepared with gem lettuce, black kale, pepitas, colossal nori crisp, and white anchovies, Black Mussels a la Bouillabaisse with smoked pepper rouille and sesame griddle cake, and Crispy Sweetbreads Fritto Misto with a black lime aioli.

The Chilled Seafood and Crudos decadently spotlight Pez Coastal Kitchen’s seafood at its finest starting with a Chilled Seafood Tower for Two showcasing a ½ lobster, six jumbo shrimp, twelve oysters, four crab claws, and two scallop aguachile shooters, with a selection of sauces – black garlic aioli, mignonette, and salsa macha, Daily Oysters on the Half Shell, Dry-Aged Kingfish Crudo, Hokkaido Scallop Tartare, and Steelhead Trout Rillette served with American sturgeon caviar, forbidden rice cake, and pickled shallots.

Pez Coastal Kitchen, Spaghetti alla Chitarra

Pez Coastal Kitchen, Spaghetti alla Chitarra // Photo Credit: Jakob N. Layman

Pez Coastal Kitchen Entrees

The Entrees are recommended to be enjoyed family-style featuring Whole Fried Fish, Alaskan Halibut, Seared Jumbo Scallops served with a smoked ham-celery fritter and truffled apple salad, Smoked Baby Back Ribs, Prime Center Cut Filet of Ribeye with a green peppercorn demi and Pez fries, Spaghetti alla Chitarra with Manila clams, mussels, and uni nage, and Crispy Half-Chicken with chicken “lule”, petite roasted carrots and radish, apricot, sage, and carrot demi.

Pez Coastal Kitchen Veggies and Sides

And finally, a selection of exceptional Veggies and SidesPotato Gratin with bacon, gruyere, and cippolini onions, Yam Skins with green tahini, whipped feta and Marcona almonds, Hickory Smoked Cauliflower Steak with a spicy kumquat glaze, and shallot yogurt, and Brussels Sprouts with Red Boat caramel, seed crunch, and black garlic vinegar.

Pez Coastal Kitchen, Citrus Olive Oil Cake

Pez Coastal Kitchen, Citrus Olive Oil Cake // Photo Credit: Jakob N. Layman

Dessert

Dessert is equally exciting with innovative delights such as Warm Chocolate Butterscotch Peanut Butter Cake with honeycomb ice cream, Citrus Olive Oil Cake served with mascarpone pistachio cream, limoncello granité, and strawberry, Mint Chip Ice Cream Brownie Sundae with Chocolate Strings, and Chai Spice Poached Pear with hazelnut crunch, tart yogurt, and blackberry compote.

Pez Coastal Kitchen, Mint Chip Ice Cream Brownie Sundae

Pez Coastal Kitchen, Mint Chip Ice Cream Brownie Sundae // Photo Credit: Jakob N. Layman

Bar

Complementing the mouthwatering menu is the well-stocked Pez Coastal Kitchen Bar, a long contemporary bar with a stunning emerald marble bar top, high ceiling, and magnificent fans making it a haven for cocktail enthusiasts and diners alike.

Pez Coastal Kitchen, Matcha Sour

Pez Coastal Kitchen, Matcha Sour // Photo Credit: Jakob N. Layman

Bar Manager Mike Dane has curated an exceptional cocktail program, featuring the Rosemary Paloma, Matcha Sour, Chartreuse Colada, and the signature Happy Wife, Happy Life comprised of Redemption High-Rye bourbon and Liquid Alchemist Apple Spice with a sugared apple crisp, along with an extensive selection of Premier Spirits, Wines, and Beers

Pez Coastal Kitchen, Lounge & Bar

Pez Coastal Kitchen, Lounge, Bar // Photo Credit: Jakob N. Layman

 

Pez Coastal Kitchen sits in a historical building that was built in 1896 and was completely transformed and redesigned by Margee Drews Design to exude a California-Mediterranean coastal feel across multiple spaces.

Guests enter a beautiful light and airy dining room with a stunning feature wall, large plush booths and banquettes with sleek wood tables surrounded by plush greenery, warm and welcoming lounge separated from the dining room by grand Mediterranean arches with high industrial ceilings and romantic Havana-style fans, a prominently placed cocktail bar and open kitchen.

drinks with friends, intimate dinners, group gatherings, or special events

Whether for drinks with friends, intimate dinners, group gatherings, or special events, Pez Coastal Kitchen promises an exceptional experience for all who walk through its doors!

 

As Co-Owners Executive Chef Bret Thompson and Lucy Thompson-Ramirez continue to innovate and reinvent themselves, and Pez Coastal Kitchen in Pasadena promises a unique blend of California coastal cuisine, thoughtfully crafted cocktails, specially curated wines, and their dedication to excellence ensures an unforgettable dining experience that celebrates vibrant flavors and genuine hospitality.

The Pez Coastal Kitchen official Grand Opening is Thursday, February 15th, 2024.

Pez Coastal Kitchen will be open for Dinnerevery Wednesday, Thursday, and Sunday from 5:00 pm to 10:00 pm, and every Friday and Saturday from 5:00 pm to 11:00 pm.

For more information about Pez Coastal Kitchen or to make reservations, please call 626.210.0775 directly or visit www.PezPasadena.com.

Boozy, Creamy, Yummy Comes to LA and Hawaii! First-Ever Proof Hard Ice Cream Launches Chocolate Espresso Martini

Boozy, Creamy, Yummy Comes to LA and Hawaii! ! First-Ever Proof hard ice cream Launches Chocolate Espresso Martini

Costco members in Southern California and Honolulu will soon be treated to super premium ice cream creations inspired by sophisticated classic cocktails when PROOF Ice Cream introduces its new Chocolate Espresso Martini flavored hard ice cream in select warehouse locations beginning Feb. 9, just in time for the big game and Valentine’s Day.

PROOF Ice Cream will be available in Costco warehouse locations in CypressHawthorneHuntington BeachMarina Del ReySan Juan CapistranoSan Luis ObispoTorranceFontana and Victorville, Calif., and in Iwilei, Honolulu. The Costco two-pint pack will retail for $14.99, while supplies last.

Proof Hard Ice Cream Launches Chocolate Espresso Martini

Proof Hard Ice Cream Launches Chocolate Espresso Martini

PROOF Ice Cream is the first company to combine smooth creamy ice cream with the satisfying warmth of five percent alcohol by volume (5% ABV), producing its ice cream in small batches to ensure an indulgent experience you can taste and feel.

“We are pleased to offer this bold new product exclusively to Costco members in Southern California and Hawaii,”

Jenn Randall

Founder and CEO

PROOF Hard Ice Cream

“Our Chocolate Espresso Martini flavored hard ice cream offers the perfect blend of creamy chocolate ice cream with chocolate-covered espresso beans and notes of vodka.”

PROOF has pioneered a new dessert category with its innovative union of regulated levels of alcohol and premium ice cream, using proprietary formulas and production techniques to create a five percent alcohol by volume (5% ABV or 10 Proof) collection of flavors based on classic cocktails.

PROOF’s signature creamy texture is a result of having less air than other leading brands.

PROOF Ice Cream is currently available in six flavors

Currently available in six flavors: Chocolate Cherry Manhattan, Chocolate Espresso Martini, New York Cheesecake Martini, Sweet Caramel Old Fashioned, Strawberry Daiquiri Spritz, and Tropical Piña Colada.

PROOF currently distributes its ice cream in tamper-resistant containers to adults 21 and older in South CarolinaNorth CarolinaFloridaIllinoisWisconsinMissouri, and California, with additional states coming soon, as well as the opportunity to purchase online beginning this summer.

A leader in social responsibility and responsible consumption, PROOF is a Universal Women-Led Certified Company headquartered in Columbia, S.C.

RuPaul, World Of Wonder Get ‘Dry and Dirty’ this January with HOUSEOFLOVE Premium Canned Mocktails and Cocktails

RuPaul, World Of Wonder Get ‘Dry and Dirty’ this January with HOUSEOFLOVE Premium Canned Mocktails and Cocktails

World Of Wonder and RuPaul Unveil New HOUSEOFLOVE Premium Canned Mocktails AND Cocktails for a ‘Dry and Dirty’ January

World of Wonder and RuPaul, the multiple Emmy-award winning team behind the “RuPaul’s Drag Race” global franchise, are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.

Inspired by RuPaul’s culture-shaping “Drag Race” franchise

Inspired by the culture-shaping “Drag Race” franchise, the new HOUSEOFLOVE cocktails and mocktails are launching this month, January 2024, just in time for Season 16 of RuPaul’s Drag Race.

The new flavors include two low ABV, 100 cal selections alongside a 0% ABV mocktail to serve the growing demands driven by Gen Z and millennial consumers. The non-alcoholic sector is expected to grow to $30 billion in 2025, according to Global Market Insights.

In true Drag form, the brand is debuting its beverages with a “dry and dirty campaign,” bringing irreverence into the wellness trend with a line up of mouthwatering new flavors.

Vodka Soda Citrus

Vodka Soda Citrus: This perfect vodka soda, bursting with citrusy goodness, is made with premium vodka, lime juice, and natural flavors. (100 cal, 4% ABV)

Passion Fruit Margarita

Passion Fruit Margarita: Made with Authentic Tequila and natural Passion Fruit flavor, this margarita pairs well with tropical vacations, forgetting your ex-boyfriend, and nights out with your best Judys. (100 cal, 4% ABV)

Totally Tropical Mocktail

Totally Tropical Mocktail: This tropical mocktail, featuring natural guava, passion fruit, and citrus flavors, is the one – totally. Best paired with valley girl energy and long walks on the beach. Ru’s new HOUSEOFLOVE fav!

“We are pleased as punch to provide even more delicious offerings from the HOUSEOFLOVE!…”

“…After selling out the product at DragCon LA, we wanted to meet the demand for both mocktails and lower-calorie options. HOUSEOFLOVE pairs best with season 16 of RuPaul’s Drag Race – cheers!” said World of Wonder co-founders Fenton Bailey and Randy Barbato.

Built on the cult following of the brand, HOUSEOFLOVE  will be debuting and sampling flavors at RuPaul’s Drag Race viewing parties and bars across NY, NJ, LA, Chicago, Vegas, and available for purchase at local retailers.

HOUSEOFLOVE cocktails and mocktails are available for purchase in fine liquor stores in major markets across the US, and direct to consumer at houseoflovecocktails.com.

About World of Wonder

World of Wonder (WOW) has reshaped international pop culture, earning 30 Emmys, inspiring two Oscars, creating global network WOW Presents Plus across 190 territories, and bringing drag culture to the world stage via RuPaul’s Drag Race and DragCon.

WOW’s pioneering television portfolio includes other smash-hit franchises like Million Dollar Listing. Their film division WOW Docs produces groundbreaking documentaries including Mapplethorpe: Look at the Pictures, Party Monster, and The Eyes of Tammy Faye.

WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events. Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety’s Reality TV Impact Report and Hollywood Reporter’s Most Powerful Producers in Unscripted.

Honors for their trailblazing work include the IDA Pioneer Award, Realscreen’s Global 100 list, Banff’s Impact Award, and the OUT 100. In 2022, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company’s World’s 50 Most Innovative Companies.

This Holiday Fresh Victor brings Flavor to your Organic Favorite Cocktails and Mocktails

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.

Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time. 

Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)

H. Ehrmann knows his cocktails

H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco.  In the industry for 35 years, owned a bar for 20 years. 

Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.

Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails

For example, with the Lemon Sour, the base is known as a pretty simple flavor profile.  You can add another layer of flavor complexity (like a liqueur).  But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added. 

Fresh Victor +1 or +2

All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier.  How?  The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.

+1 is agave and tequila.  Lemon Sour and whiskey. 

+2 might be carbonation, frothing, aromatics, like:  tonic, soda water, champagne, egg white, bitters.

Fresh Victor creates Fast, Delicious Craft Cocktails

 

“2-3 pours and a lot of flavor”

H. Ehrmann

With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks.  From classics, to a spin-off of a classics (including mocktails).

Mixing ratios: 1: 1 and 2: 1.  

1 1 / 2  oz of spirit to 2 ounces of mixer

2 oz of spirit to 2 ounces of mixer

If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them.  If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.

Fresh Victor is a mixer, not a juice.  So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense.  Meant to be stirred, shaken, reduced down without watering down the flavor.   It can dilute 15-20% without losing quality. 

Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes.  And it’s not a simple, lame flavor.  It’s complex.

Orchard Bliss Royale

Non-alcoholic.  When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.  

4 oz sparkling cider

2 oz Fresh Victor (Three Citrus and Mint Leaf)

Garnish with dehydrated apple slices

The nose is refreshing. Vibrant apple.  Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange.  Plump, but not overwhelming.  Mint notes that bring a tertiary element.

Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.

Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.

Winter Spice Tonic

“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.

1 oz Tanqueray london dry gin

1 Oz Fresh Victor (Cactus Pomegranate)

4 oz Fever Tree Tonic

Aromatic bitters

Garnish with vanilla bean, All-spice berries, Dehydrated Lemon

The nose is immediately the charming, floral aromatics you’d expect from the gin.  Then slowly the baking spices express themselves.  Deep character layers and complexity.  A gush of tonic, then lingering vanilla and lemon.  

Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.

H. Ehrmann with the Fresh Victor Winter Spice Tonic

H. Ehrmann with the Fresh Victor Winter Spice Tonic

Love a standard gin drink?  Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!

H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.

“I’ve taught cocktail classes for over ten years.  As much as students love it and geek out over cocktail details at the bar.  When they get home to their kitchen, they still prefer to have something easy.  That’s a huge part of when Fresh Victor is.”

One of the keys to Fresh Victor is adaptability.  The drinks are scalable and easy to experiment with.  Having more guests than expected?  Want stronger drinks?  No alc of low-alc drinks?

“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness.  Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast.  So removing the alcohol from a recipe, removes that speed bump.  Adding more bitters, adds it back.  It helps a non-alco drink feel more like a cocktail.”

How did Fresh Victor launch and grow during the struggles of the pandemic?  Luck, hardwork and finding an audience that wants flavor.  H. Ehrmann explains: 

“Just before Covid, we decided to focus Fresh Victor on bars and restaurants.  So Covid hits.  We decided to re-package into a 16 oz bottle.  Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer.  I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.  Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas.  I was selling those kits like crazy.  People were re-ordering every other day.”

Figtorious Celebrations

2 oz of Fresh Victor (grapefruit and sea salt)

2 oz VSOP brandy

1 / 2 oz fig syrup

Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient.  Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.

Explore from a culinary point of view.  What other flavors mix?

Fresh Victor is all about experimenting.  Trying different flavors.  Adding spirits, garnishes and mixers that might not be traditional.

“All the ways you can use Fresh Vector.  I went through the lexicon of cocktails.  What can I make with lemon sour?  What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”

H. Ehrmann with the Fresh Victor Figtorious Celebrations

H. Ehrmann with the Fresh Victor Figtorious Celebrations

 

Fresh Victor Holidays Flavors

H. Ehrmann suggests a twist this cold, holiday season.  Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria.  Anything that would normally go with ice, this time heat it up warm and toasty.

 

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