LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo
Mama’s Boy Cookies, based out of Oceanside, California, will be attending The Women’s Expo in Los Angeles from June 1-2, and is looking to make a serious impact.
Mama’s Boy Cookies set for LA’s The Women’s Expo
FlavRReport.com on Youtube
Joey Pass, owner and operator of Mama’s Boy Cookies, believes that his cookie recipes have what it takes to compete with top players like Crumbl, Mrs. Fields, and Great American Cookies; aiming for success at events like The Women’s Expo, FoodieLand, and other major events across the USA, that will hopefully become a reality.
flavors ranging from classic chocolate chip, peanut butter, red velvet, M&M’s, and more
With flavors ranging from classic chocolate chip and peanut butter to less standard options like red velvet, M&M’s, and double chocolate; Mama’s Boy is running the full gamut of flavor options for customers to enjoy.
Setting up shop at The Los Angeles Convention Center, The Women’s Expo is setting the stage for Mama’s Boy to reach a large audience that they previously have not.
Mama’s Boy is looking to make a big enough impact on attendees at the expo that it gets them one step closer to bringing their nostalgic tasting cookies to a nationwide audience.
Confidently, Mama’s Boy knows that they have the recipes to generate the necessary exposure for them to successfully tackle the expo, as well as other major events and succeed with flying colors.
Mama’s Boy Cookies so far have only been available for purchase at select events similar to FoodieLand and the LA Women’s Expo, which has created a cult-like following and demand for the delectable treats.
As a result, Mama’s Boy has sold out of cookies entirely at every event they’ve attended so far. If they can manage to do the same at The Women’s Expo, the event serves as grounds for the brand to launch onto the path of success that they are looking for.
“We’re extremely excited to be attending The Women’s Expo and hopeful that we can bring a nostalgic taste just like mama used to make to all attendees.”
Joey Pass
Owner and Operator
Mama’s Boy Cookies
Despite the demand, Joey Pass knows that it is not conducive to getting him to where he wants Mama’s Boy to be.
Thus, he is hoping to launch an e-commerce platform for the brand in the near future and cookies will be available at mamasboycookies.com, as well as select retailers. Pass has plans for new recipes in the future as well, potentially including some more health focused options, but his lips are sealed on exactly what that may look like.
For the newest updates, you’ll have to follow them on social media and monitor their website.
Joey Pass is a Marine Corp veteran of ten years and former professional body builder.
Not many people possess the disciplinary skills or drive to take on the challenge of competing with some of the largest cookie companies in the world- but Pass sees it as an opportunity to build upon the life and disciplinary skills he has garnered so far; not only through persistence of business, but also ensuring that each cookie is made with the perfection necessary to satisfy the palate of his customers.
A stack of Mama’s Boy Cookies accompanied by a glass of milk.
Being a Marine Corp veteran, Pass has learned what it means to enjoy the simple things in life such as cookies, and what it means to serve others. He hopes to garner enough success through Mama’s Boy to help out other Veterans in need, or help create prominent male figures in the lives of young men who do not have one. What or who exactly this campaign or medium looks like, Pass is unsure, but he would love to discuss it in person with customers sometime over a cookie or two.
“While we’ve had some crazy demand so far, we’re not where we want to be. Luckily the disciplinary skills I have learned from being a Marine has taught me to be patient, driven, and strive for excellence”
Joey Pass
Owner and Operator
Mama’s Boy Cookies
If you are attending the expo, you’ll want to be sure to stop by and get yourself a bag of Mama’s Boy’s irresistible cookies.
Mama’s Boy is beyond thrilled to be attending The Women’s Expo and seeing what potential the event holds for the brand.
This exciting event presents an opportunity for attendees to indulge in the irresistible flavors of Mama’s Boy Cookies while supporting a veteran-owned business.
Whether you’re a cookie connoisseur or simply have a hankering for a sweet tooth, be sure to visit Mama’s Boy Cookies booth in LA from June 1-2.
It’ll take you back to the days of eating cookies just like mama used to make!
YOU MIGHT ALSO LIKE
Thanksgiving in Los Angeles: the perfect stuffing bread DOES exist – and it’s… [Recipe Inside]
This Thanksgiving, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
-
Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
-
Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
-
Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
-
Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
Holidays in Los Angeles: Dining in Beverly Hills: Mastro’s, FYC Bar + Kitchen AND Holiday Tamales from Tito’s
The Holidays in Los Angeles have never been more festive (or delicious) with holiday Dining at Mastro’s Beverly Hills, FYC Bar + Kitchen AND Holiday Tamales from Tito’s
The Holidays in Los Angeles at Hotel Amarano in Burbank
On Christmas Day from 3-10 p.m., FYC Bar + Kitchen at the luxury boutique Hotel Amarano in Burbank will be serving a special 3-course menu for just $70 per person (not including wine or cocktails).
The menu will include Butternut Squash Soup OR Radicchio Cup Mushroom Salad with avocado, chives & balsamic vinaigrette;
Apple Wood Bacon-Wrapped Filet Mignon with jumbo prawns, mashed potatoes, baby carrots & Brussels sprouts OR Pistachio-Crusted Roasted Sea Bass with citrus sauce, mashed potatoes, baby carrots & Brussels sprouts – and desserts such as Chocolate Lava Cake, New York Cheesecake, Apple Tarte Tatin or Crème Brûlée – along with coffee or tea.
The Holidays in Los Angeles at Mastro’s Beverly Hills
For classic Beverly Hills luxury, Mastro’s Beverly Hills will be open Christmas Eve and Christmas Day, serving their fresh oysters, caviar, decadent seafood towers, steaks and sides galore, along with luscious desserts and handcrafted cocktails – even a succulent Rabbi’s Daughter Kosher Bone-In Ribeye 16oz Steak for anyone celebrating Hanukkah (or who just likes great steaks).
For the month of December, Mastro’s is offering a special holiday cocktail – Under The Mistletoe.
For those who want their holiday meal from the comfort of their own home, Mastro’s Beverly Hills will have their famously decadent side dishes to go this year!
The following sides will serve up to 4 people, and cost $62 each:
Garlic Mashed Potatoes
Green Beans with Sliced Almonds
Creamed Corn
Creamed Spinach
For a sweet limited time finish, Mastro’s will have a gorgeous Pecan Pie as well as a special Cinnamon + Pecan Butter Cake – a twist on their famed Butter Cake – both available now through December 30.
To order Mastro’s Sides, guests just need to call the restaurant to order from December 1-22 they can pick them up on Christmas Eve or Christmas Day.
Mastro’s will be open Christmas Eve from 3:00 PM – 10:00 PM, Christmas Day from 2:00 PM to 9:00 PM, New Year’s Eve from 5:00 PM to Midnight and New Year’s Day from 5:00 to 9:00 PM.
You can find their full menu here & as you likely know, the ambiance at Mastro’s every evening is like a party, with live music and white glove service.
They also have 2 private dining rooms for large parties of 40-50.
The Holidays in Los Angeles at Tito’s Tacos
Lastly – we love the tradition of Christmas Eve tamales, but they take hours to make.
The beloved, family-owned since 1959 Tito’s Tacos offers both a succulent Chicken Tamale – cilantro grilled chicken and Anaheim green chiles wrapped in homemade corn masa & steamed in a corn husk OR a Veggie Tamale, fresh veggies and pinto beans, wrapped in homemade corn masa and steamed in a corn husk.
You can buy them individually or by the dozen and the best part is that you can get them delivered straight to your door.
For more info, go to www.TitosTacos.com
Orders can be placed online for delivery or pickup on or before December 23.
About Mastro’s Steakhouse Beverly Hills
Mastro’s Steakhouse in Beverly Hills is a premier dining destination combining world class service with an elegant yet energetic ambiance, making it a popular choice for celebrities, locals and visitors.
Located at 246 North Canon Drive, Mastro’s features live music nightly, with signature menu highlights such as bone-in filet mignon, USDA Prime, Japanese A5 Wagyu, and True A5 Kobe steaks; lavish seafood towers featuring fresh oysters, shrimp, crab and lobster served in a swirl of dry ice mist, decadent lobster mashed potatoes, and Mastro’s famed Butter Cake, to name a few.
Open for dinner from 5:00 p.m.-10 p.m. Sunday through Thursday, and until 11 p.m. on Fridays and Saturdays.
For more info, visit www.mastrosrestaurants.com
Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert
Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert Play Ground
Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of Palm Springs
The Palm Springs Surf Club announces the opening of their flagship restaurant, Navigator, on Friday, November 15th, 2024!
Photo Credit: Oscar Flink
This innovative new dining destination bridges the worlds of desert living, hospitality, and surfing.
Guests will experience dramatic views of the San Jacinto Mountains, explore the expansive 13-acre property complete with resort amenities, and marvel at the sights and sounds of surfing in the state-of-the-art wave pool.
Photo Credit: Oscar Flink
Leading the Navigator team is acclaimed Executive Chef Michael Hung. As the Executive Chef of Navigator and Director of Food & Beverage for the Palm Springs Surf Club, Chef Hung brings his culinary artistry to this highly anticipated opening.
Executive Chef Michael Hung
Chef Hung’s impressive career spans from renowned New York kitchens Daniel and Aquavit, through San Francisco’s celebrated establishments, including the James Beard Award-winning team at Jardiniere, led by the renowned Chef Traci Des Jardins and Michelin-starred La Folie with Chef Roland Passot.
His culinary path has included Faith & Flower in Los Angeles which earned accolades from Esquire, Los Angeles Magazine, and Travel + Leisure.
Hung’s talent continued to shine with Viviane at the Avalon Hotel, praised by Los Angeles Times esteemed food critic Jonathan Gold and renowned San Francisco Chronicle food critic, Michael Bauer.
Chef Hung brought his expertise to the luxury hotel and hospitality scene in Palm Springs as the Executive Chef for Steve Hermann Hotels, where he revamped menus at The Colony Club at The Colony Palms and SO.PA at L’Horizon Resort and Hermann Bungalows, earning a Michelin Guide listing for The Colony Club.
Photo Credit: Oscar Flink
Now, at the Palm Springs Surf Club, he applies his expertise to both Navigator and the larger resort’s food and beverage offerings, promising an elevated dining experience rooted in a global culinary perspective.
Photo Credit: Oscar Flink
Navigator’s Menu will highlight modern American cuisine infused with influences from renowned surf locales, including flavors inspired by Portugal, Morocco, Mexico, Indonesia, and Hawaii. Each dish is crafted with the finest local ingredients, blending global flavors with a California sensibility.
Signature offerings include Olive & Herb Dinner Rolls with Tomato Jam, Crispy Wagyu Beef Cigars, Hawaiian-style Garlic Shrimp, and large-format dishes such as a Pan Roasted Whole Rainbow Trout or the 20-oz Ribeye with Bone Marrow Gremolata. Chef Hung’s thoughtfully curated Vegan options,Sides, and inventive Desserts like the Crème Catalan Parfait and Valrhona Dark Chocolate Mousse promise an array of flavors for every palate.
Photo Credit: Oscar Flink
The Wine List, curated by Beverage Director Anthony Dougherty emphasizes California’s finest labels, while Dougherty’s Bar Menufeatures a refreshing selection of Handcrafted Cocktails and a robust Tap Beer program highlighting local producers.
Photo Credit: Oscar Flink
Service will be led by renowned restaurateur, Cameron Hirigoyen, who for 30 years owned and operated San Francisco’s classic Basque restaurant, Piperade. Cameron brings her graceful poise and deep knowledge to Navigator’s dining room.
Navigator’s design pays homage to the oceanic heritage of South Pacific navigators—surfers who traversed seas by the stars, currents, and wildlife. The restaurant’s décor reflects this maritime inspiration, with custom teakwood furniture, woven textile ceiling treatments, and a hand-carved outrigger canoe serving as a focal point for the dining room. The ambiance combines nautical aesthetics with a luxurious, natural warmth, creating an upscale, intimate setting for guests to relax and dine in style.
“We are thrilled to welcome Michael Hung to the Palm Springs Surf Club family,”
Colin O’Byrne
managing partner
“His creativity and expertise are an ideal match for Navigator and our overall vision at the Palm Springs Surf Club, which is to offer guests an elevated dining experience and amenities alongside the world’s premier surf pool.”
Navigator at the Palm Springs Surf Club officially opens for Dinner on Friday, November 15th, 2024, and will be open every Monday through Sunday from 5:00 pm to 9:00 pm.
Lunch is served Monday to Friday from 11:00 am to 3:00 pm. Navigator serves Weekend Brunchevery Saturday and Sunday from 10:00 am to 4:00 pm.
The Happy Hour menu is available from 3:00 pm to 6:00 pm Monday to Friday and from 4:00 pm to 6:00 pm on Saturday and Sunday. For more information or reservations at Navigator, please visit www.NavigatorPS.com or call Navigator directly at 760.205.3634.
Navigator
Palm Springs Surf Club
1500 S. Gene Autry Trail
Palm Springs, CA 92264
T: 760.205.3634
About Palm Springs Surf Club: The Palm Springs Surf Club is an unparalleled destination, blending state-of-the-art wave technology with luxurious resort-style amenities. Guests can enjoy various attractions, from a winding lazy river to private cabanas by the wave pool, creating a perfect oasis in the heart of Palm Springs. With three bars, two restaurants, and dynamic event spaces, the Palm Springs Surf Club offers distinctive culinary and beverage programs, designed to cater to every taste and every occasion.
-
Oryx Desert Salt brings Taste, Health and Social Good to Your Gourmet Experience
Oryx Desert salt brings Taste, Health and Social Good to Your Gourmet Experience
Oryx Desert Salt Taste
In the crowded world of salts and condiments, Oryx Desert Salt is working hard to separate itself from the crowd and more and more people are noticing.
Come have a taste and a closer look….
Oryx Desert Salt has a heightened taste, even when compared to other gourmet options. Subtle, yet bold. It adds a zest to the bite while being gentle on your palate. A finishing salt who’s magic is pulling out an extra bit of dimension from most dishes.
I tried it on poultry, rib eye and salmon. Bringing out the juice and flavor. Each time the taste was noticeably enhanced.
With its distinctive flavor profile using less salt will achieve that enhanced flavor and Oryx is still going, creating more exclusive flavored salts for exciting new taste experiences
So far I’ve only sampled their white salt, but judging by that experience, I’d LOOOVE to try their variety.
“Salt is the smallest ingredient in any meal yet it has the biggest impact”
Oryx Desert Salt’s Flavors
SMOKED SALT – cold smoked over French Oak shavings
WINE SALT – soaked in Shiraz red wine and sundried
BRAAI/ BBQ SALT – free from additives, flavourants, preservatives, wheat or gluten fillers.
Oryx Desert Salt’s Health Benefits
Oryx Desert Salt has all the essential minerals and trace elements that exist naturally in salt, including magnesium, zinc and potassium.
It’s 100% pure, crystal-white, natural desert salt. Sun-dried, unrefined, no additives, no anti-clumping agents, no preservatives. Dried by the hot African desert sun.
Why is this important? To really understand, let’s put on our science lab coats and get into the specifics.
There are two elements of salt – sodium and chloride – and they each play vital roles to your healthy body.
Sodium helps your nervous system, controls your taste, smell and touch, helps your muscles (and heart) work and helps your brain talk with the rest of your body.
Chloride is key for digestion and helps keep your blood moving.
Okay, science class is over.
But, yeah, that’s how important salt is to us. And how important Oryx Desert Salt recognises their role.
Some of us, honestly, haven’t put that much thought into what kind of salt we’re using. And now we know we should.
The Oryx Desert Salt Story
Back in the Summer of 2020 inspiration struck CEO / Founder Samantha Skyring when she took a 7 day walk through South Africa’s Namib Desert.
During the journey, she had several up-close encounters with Oryx Gazella (large antelopes) and learned the Oryx go a lifetime without drinking water.
How do they survive it?
The salt plays a big part. The animals get the necessary minerals and trace elements vial by licking native salt.
If you look on Oryx Desert Salt’s packaging, you’ll notice the Oryx, with its striking coloring and presence, because became the symbolic icon for Oryx Desert Salt.
Oryx Desert Salt Cares About Our World
They support small, local businesses, build partnerships and advocate for eco-awareness.
Oryx Desert Salt believes in impact sourcing which is choosing to source locally where possible and supporting small, often women-owned businesses.
They also work to build collaborative relationships (from their chefs, cooking schools and beyond) seeing them as valued ambassadors.
Their cotton bags, aprons and shopper bags are manufactured by a women’s home industry community group.
They partner with organizations like the Ukama Foundation, Macassar Pottery, Khomani San and Mier communities who own !Xaus Lodge in the Kgalagadi Transfrontier Park in the Kalahari Desert.
Where To Buy
Available at Whole Foods throughout the county, on Amazon and on their website here.
-
Does LA Love Ice Cream? Can Ice Cream Legends Ben & Jerry do a Million Scoops on Free Cone Day April 16
Does LA Love Ice Cream? Can Ice Cream Legends Ben & Jerry do a Million Scoops on Free Cone Day April 16
On April 16, Ben & Jerry’s is throwing its annual Free Cone Day celebration, and while any day free ice cream is involved is a win, the Ben & Jerry’s team behind the annual fan appreciation event, now well past its 40th year, are inviting fans to help make this year’s Free Cone Day the biggest and best yet with 1 million scoops served.
Ben & Jerry Free Cone Day is April 16
Free Cone Day returns after a four-year pause
Last year, Free Cone Day made its highly anticipated return after a four-year pause, and dedicated Ben & Jerry’s fans showed the Vermont-based ice cream maker just how happy they were that the giveaway tradition was back.
“It was nothing short of amazing to see our fans back in our shops in their full Free Cone Day glory,”
Dave Stever
Ben & Jerry’s CEO
…who dished out ice cream at the Scoop Shops in Vermont.
“We gave out over 970,000 scoops across the globe, but we know together with our fans we can break 1 million scoops.” Stever added, “We’re asking our fans to really bring it this year: invite their friends, family, neighbors, and help us beat our goal of 1 million scoops on Free Cone Day 2024.”
The beloved tradition began in 1979 as cofounders Ben Cohen and Jerry Greenfield survived their first winter – as a tiny, independent, two-person ice cream business – in the frozen tundra of Vermont.
National Weather Service records dubbed it “the brutal winter of 1978-1979” as the average temperature reached a record low of 14.1°F (-10°C) and the winter season snowfall set a record of 52.9 inches (134 centimeters).
The first Free Cone Day in 1979
Today’s traditions are no different than the first Free Cone Day in 1979 as it has always been a way to give back to the community and thank fans for their support.
The only difference is that the once single “mom & pop” shop is now one of the largest, most successful ice cream businesses in the U.S., as well as in 35 other countries around the globe.
New flavors debut on Free Cone Day
Fans can stop by their local shop for a go-to favorite or ask about new flavors like brand-new Scoop Shop exclusive Mango flavor, made of mango ice cream swirled with sweet cream ice cream, or recently debuted Non-Dairy Strawberry Cheezecake.
New additions Impretzively Fudged and PB S’more make great options for the sweet and salty lovers.
Can’t decide?
Flavors may vary based on location but fans are welcome to try any and all available flavors and are encouraged to get back in line as many times as they’d like. Experienced fans understand it’s easiest to jump back in the queue on Free Cone Day with a scoop already in hand.
To find the nearest participating Scoop Shop, visit https://www.benjerry.com/scoop-shops/free-cone-day.
Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream.
The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients.
Ben & Jerry’s is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services.
Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe.
The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $5.1 MM in 2023 to support progressive, justice-focused grassroots organizing around the country.
For up-to-date information visit benjerry.com.
-
LA’s Tracie May Shines Global Spotlight on Asian Flavor as Vietnamese Publicist and Foodie
LA’s Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor
Tracie May made a name for herself in Los Angeles for 25 years as a luxury publicist and event planner leading hundreds of Opening Night parties, events and red carpets.
Then in an “Eat, Pray, Love” – inspired move, she decided to take a leap and move across the world.
In 2020, she relocated to Ho Chi Minh City, Vietnam and became the Senior Editor of Epicure Vietnam Magazine, the most prestigious culinary and hospitality publication in Asia.
Today we catch up with Tracie to talk about life in Vietnam. The people, the culture, and of course the food.
Publicist Tracie May Indulges in Delicious at her role with Epicure Vietnam Magazine
Joe Winger:
What’s the most important thing that you want to share during this conversation?
Tracie May:
Don’t be afraid to take the leap of faith. Honestly, I took a massive leap of faith, uprooting my entire life.
I had a big life in LA. I was there for 25 years, and to take that leap of faith to relocate to Vietnam. It was never even on my radar.
People thought that I was insane when I said I was doing this. It was not supposed to be for the long term. But the whole point is, you never know where opportunity is going to come. You don’t know what your future looks like, until you write your own story.
I am proof positive that anything is possible if you just take a risk for yourself and your happiness, because the energy or the universe will provide for you if you’re truthful, connected and really get specific about what you want.
Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine
Joe Winger:
You are now the senior editor of Epicure Vietnam Magazine. Tell me a bit about the magazine and your role.
Tracie May:
It’s a really beautiful, glossy print publication. They also have online and social [media presence].
It’s available in every VIP lounge, every business lounge at every major hotel, airline and club lounge. It has a lot of subscribers.
Focuses on culinary, luxury travel, hospitality, wine, chef profiles. [Food and beverage] business profiles as well as features on certain resort properties.
I was really lucky to [connect with] the publisher. I sent her a bunch of my writing samples. I joined the magazine about 17 months ago.
My main focuses are editing content, making sure the English is perfect, and dealing with editorial and the marketing teams.
But my favorite part is running the news section. [It’s] basically my curation of what’s hot in [food & beverage] in Saigon and all over the world.
I get to eat the best food all the time.
The majority of the restaurants that we cover are very high-end, gorgeous, [food and beverage] in town. So I get to eat a lot of amazing food which is awesome.
The food in Vietnam is extraordinary.
FlavRReport.com on Youtube
Joe Winger:
As a USA foodie, what’s a lesson you’ve learned about Vietnamese cuisine that you want the world to know about?
Tracie May:
The biggest lesson that I’ve learned, and it is evident in my extreme weight loss of 75 pounds in 2 ½ years, is it’s whole real food.
They are not jacking up their cows and their pigs with hormones. Organic is actually a thing here. The quality of the food, it’s not processed crap in a box that is run by Monsanto.
Because of the climate here, Dalat, which is the region in Vietnam where most of the produce is grown, some of the most unbelievable tasting produce is grown there.
The fruit is unlike anything you’ve ever tasted.
A watermelon is the sweetest, juiciest, delicious thing you’ve ever put in your mouth; and it’s available from every little fruit stand that is on Quốc Hương.
I walk to my local [stores] because I like to support locals here and have my little bag and pull my produce and all of it is grown on their farm,
It’s just that’s how people eat here. There is no Kraft macaroni and cheese. There is no processed, boxed chemicals here.
Because of that, the quality of the flavor profiles is so superior.
So that is the biggest difference.
The reason why there’s such an obesity problem in the U.S. is the abundance of processed food.
[Here in Vietnam], even fast food. We’ve got McDonald’s and Popeye’s and KFC. But the taste of a Big Mac or a Whopper with cheese is far different than anything you can get in the States because of the quality of the meat that they use.
That is the biggest difference of why Vietnam is so globally recognized as such a foodie hub.
Joe Winger:
You’re doing a lot to bring attention to Vietnam as a foodie hub.
Tracie May:
I was the guest judge on Top Chef Vietnam, and I was the guest judge on the finale of this show called Super Cake, Banh Xeo, which was basically, Build a beautiful cake. And these Vietnamese national TV, reality shows which showcase culinary.
So that was fun.
Joe Winger:
If somebody from the United States comes to Vietnam for a few days, from a food point of view, what must we try?
Tracie May:
Saigon is incredibly vibrant and there’s too much to do. For the best Vietnamese food hands down It is in district one, which is basically the city.
Mạ Quán
It’s gorgeous. A restaurant with Vietnamese cuisine that focuses on historical dishes from the imperial city of Huế to the north and in Hanoi to the Mekong Delta and is visually stunning.
The flavors are unbelievable. For sure if you want to eat an extraordinary Vietnamese meal, that’s a place, hands down, highly recommended.
Lesung
In the last 3 months I was introduced to Malaysian cuisine. Spicy, sambal based, chili based. The chef / owner is a fine dining chef, who’s a celebrity chef here. He wanted to get back to his roots and he opened this restaurant that’s very reasonably priced. Fine dining, but in a casual setting, not expensive and truly authentic Malaysian cuisine. All of his grandmother’s recipes and it’s home cooking at its best. That is a must go.
If you love sushi, Noriboi is an extraordinary omakase restaurant in Thảo Điền, in the town where I live. 12 to 18 tastings of caviar, and the best uni flown in from Japan, and extraordinary toro, and you can’t imagine how good, it’s insane.
Joe Winger:
You took a very dramatic pivot a few years ago and it turned out so well.
Tracie May:
I knew that I had to make a change. I knew that I was unhappy. Even though I had great friends and a great life and did really cool stuff in LA, I felt like I was just trapped in a hamster wheel.
I was bit by the “Eat Pray Love” bug.
Decided that, life’s too short to be unhappy.
There is a big, wide, beautiful world out there. Why not explore it while I have the chance?
I happen to have family who live in Saigon, and we conspired together.
I sold my car, put everything in storage, all the paperwork, packed my two dogs and three suitcases and got on a plane.
The original plan was to hang out in Southeast Asia for three months.
Leave my stuff with my family, get a backpack and travel throughout Southeast Asia and go pray with some Buddhist monks. Have my Tomb Raider moment in Angkor Wat in Cambodia and go do a lot of scuba diving. Then three months later, go home [to the United States] and face the music.
But COVID happened, my life shifted. So I stayed.
I couldn’t have imagined a more incredible life that I’ve been able to curate for myself than I have been able to in Saigon.
Tracie May at Tet Lunar New Year 2024 party
Joe Winger:
Your background is a world class publicist in North America. Because of the pandemic, you went from a publicist to a “stay at home mom” figure.
Tracie May:
I did, but I still had to pay my bills, right?
So I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months.
Suddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.
It was all about pivoting.
At the time I had hot pink hair. All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or…[some huge company]
There’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.
The [expat Moms are] like, who and what is this?
Originally I became the talk of the town.
I live in a bubble, a little enclave within the city, it’s expat land.
I really think in the beginning I made friends out of total pity. Suddenly they were like, “Let’s take you to lunch.” So there were several luncheons introducing me to society and I created my clan.
The one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.
If you work at the consulate, you’ve got a 2-3 year contract.
Once the contract is done, you’re back home. I don’t want to leave.
So one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.
I have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.
Joe Winger:
A minute ago, you used the phrase “talk of the town.” Let’s dive deeper.
You’re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere.
What’s it like living your life, when someone sees your face, name and recognizes you?
Tracie May:
It is bizarre.
I have no idea how it happened, especially in Vietnam. Local Vietnamese don’t speak a word of English.
There’ve been so many times that I’m walking my dogs up my street or [I’m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:
“Sorry, Madame. Are you Madam Tracy?”
And show me a picture of myself.
I’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.
It’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.
Suddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful.
Joe Winger:
How has publicity changed from LA to Vietnam?
Tracie May:
I wear a lot of hats here [in Vietnam]. I’ve become the “go to” event producer.
I was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.
There’s tons of talent in Vietnam. So now I’m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.
One of the events I produced was the 25th anniversary of the Sofitel Saigon Plaza Hotel.
That was a huge event inviting every government official, major CEO, all of their massive VIPs.
Tracie May with Artist Jerome Peschard
I’m actually about to produce another event with Sofitel for one of my clients. One of the most talented people I’ve ever met in my entire life, Jerome Peschard.
He’s a French artist with the same story as me, except he got here, fell in love with Saigon and just never left . He met his wife and has a bunch of kids. He has become the most collected artist in Asia globally, for specifically pop art related to historic, historic Vietnamese French and machine and pop art and he does it all. Composite art.
I brokered a deal with Sofitel on June 21 in celebration of the 60 year anniversary of the Sofitel Hotels and Resorts global brand, their Diamond Jubilee.
We are doing a two month installation, exclusive installation of his works being some are 2.6 meters x 1. 5 meters – large scale, which are going to be in the lobby as an installation in collaboration with the hotel.
It’s a massive thing, and they called me, so I’m really honored.
I get to work with him every day and he’s a total rock star.
Tracie May living her best life in Vietnam
Joe Winger:
What’s the theme at this point in your life?
Tracie May:
The moral of the story is “Don’t be afraid to take the leap of faith.”
Joe Winger:
It sounds like you crossed your fingers, closed your eyes and took the jump.
Was there a big concern before taking that jump? How did that big concern work out for you?
Tracie May:
It’s very personal.
The concern wasn’t about work. I knew that I could work internationally. I knew I could do PR online and still service clients abroad. No matter where you are in the world, the cream rises to the top and you will figure it out.
On a personal level in the sense that I have always been a serial monogamist. I had a really petrified, paralyzing fear of being alone.
The idea of being 50 and alone again, scared me. Having to start over again, scared me.
What I’ve learned from that is, I have no problems dating. I have no issue being alone. I actually revel in it because my life is so public now. When I get to be in my underpants, watching Netflix with my two dogs, eating a ham and cheese on freshly baked sourdough baguette with some tomatoes and lettuce; and some truffle aioli from my friend’s company. That’s my happy place.
That has been the biggest lesson that being alone is okay. Being alone is actually a good thing.
I don’t need to have a partner or a marriage to justify and qualify who I am. I’m just fine on my own.
Joe Winger:
What are the ways to find you and follow you online? How do you want people to find you?
Tracie May:
It’s all about the gram, right? My Instagram is @_TracieMay_
Or you can find me as Tracie May on LinkedIn.
My blog is here, but I rarely update it because I never have time.
