Flor de Caña launches Earth Month campaign to plant 70,000 trees in 2022. Learn how this Carbon Neutral Fair Trade rum supports reforestation with One Tree Planted.
When a spirits brand can legitimately claim Carbon Neutral and Fair Trade Certified status while producing award-winning ultra-premium rum, you know sustainability isn’t just marketing—it’s core identity.
Together for a Greener Future
Flor de Caña, the Nicaraguan rum brand with roots dating back to 1890, is celebrating Earth Month by launching “Together for a Greener Future,” a year-long global reforestation campaign aiming to plant 70,000 trees in 2022 through partnerships with retailers, bars, restaurants, and consumers worldwide.
This isn’t the brand’s first environmental commitment: Flor de Caña has already planted over 800,000 trees since 2005 and is well on its way to fulfilling its pledge of planting one million trees by 2025.
For upscale spirits enthusiasts, cocktail lovers, and environmentally conscious consumers from Beverly Hills to West Hollywood to Santa Monica who want their drinking choices to reflect their values, Flor de Caña represents something increasingly important—genuine sustainability paired with exceptional quality.
Supported by environmental charity One Tree Planted, the campaign includes activations at points of sale, social media initiatives (#TogetherForAGreenerFuture), and tree planting events across various countries, with Flor de Caña matching all individual donations dollar-for-dollar. Here’s why this campaign matters and how premium rum can actually contribute to a greener future.
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Flor de Caña: 130 Years of Family Tradition and Environmental Leadership
The story of Flor de Caña dates back to 1890, when a young Italian adventurer decided to establish a distillery at the base of Nicaragua’s tallest and most active volcano, the San Cristóbal. That volcanic soil and unique terroir would shape the rum’s character for generations to come.
130 years and five family generations later, the entire production process continues under the supervision of the same family. This continuity matters enormously—it means environmental commitments aren’t subject to quarterly earnings pressures or corporate acquisition changes. The family’s long-term thinking allows them to make decisions benefiting future generations, not just immediate shareholders.
Flor de Caña rums are distilled with 100% renewable energy and naturally aged for up to 30 years in bourbon barrels without artificial ingredients or added sugar. This natural aging process, combined with volcanic-enriched water and sustainable production practices, creates rums with genuine complexity and character—the kind serious spirits collectors appreciate.
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The brand was awarded “Best Rum Producer of the Year” by the International Wine and Spirit Competition (IWSC) in 2017 due to the quality of its liquid. That recognition confirms what matters most: sustainability doesn’t compromise quality. In fact, the careful, patient approach required for environmental responsibility often produces better spirits.
For upscale cocktail enthusiasts and spirits collectors who appreciate craftsmanship with conscience, Flor de Caña represents the ideal intersection of heritage, quality, and genuine environmental stewardship
Related: Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition with Gold Medal Ratings from all Members
Carbon Neutral and Fair Trade: What These Certifications Actually Mean
Many brands claim sustainability credentials, but Flor de Caña backs up its environmental commitment with serious third-party certifications that few spirits producers achieve: Carbon Neutral and Fair Trade Certified status.
Carbon Neutral Certification means Flor de Caña measures its carbon footprint across the entire production process—from growing sugarcane through distillation, aging, bottling, and distribution—then offsets those emissions through verified projects. The brand’s use of 100% renewable energy for distillation dramatically reduces emissions at the source, rather than simply purchasing offsets to compensate for polluting practices.
Fair Trade Certification ensures that workers throughout the supply chain receive fair wages, safe working conditions, and community investment. According to Fair Trade USA, Fair Trade standards promote sustainable livelihoods for farming families and workers, environmental stewardship, and transparent supply chains. For consumers concerned about ethical production, Fair Trade Certification provides meaningful assurance.
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These aren’t greenwashing marketing claims—they’re audited, verified standards that require ongoing compliance and transparency. When you purchase Flor de Caña, you’re supporting genuinely sustainable and ethical production practices in an industry where such commitments remain relatively rare.
The #TogetherForAGreenerFuture Campaign: How It Works
Flor de Caña’s Earth Month campaign creates multiple pathways for participation, ensuring everyone—from individual consumers to major retailers—can contribute to reforestation efforts.
Social Media Initiatives using #TogetherForAGreenerFuture raise awareness about reforestation importance while encouraging individuals to share their own environmental commitments and actions. This digital component extends the campaign’s reach far beyond physical activations.
Point of Sale Activations at retailers, bars, and restaurants create opportunities for consumers to learn about the campaign and contribute while making purchase decisions. When selecting spirits, knowing your choice directly supports tree planting adds meaningful value beyond the liquid in the bottle.
Tree Planting Events in various countries throughout the year provide hands-on participation opportunities, transforming abstract environmental commitments into tangible community experiences.
Individual Donations through One Tree Planted allow direct financial contribution, with the guarantee that every dollar donated plants one tree. Crucially, Flor de Caña matches all individual donations received during the campaign, effectively doubling every contribution’s impact.
This matching commitment demonstrates genuine corporate responsibility. It’s easy for brands to encourage consumer donations; it’s far more meaningful when companies contribute their own resources proportionally.
“One Tree Planted is proud to continue our partnership with Flor de Caña, who have supported reforestation projects through unique fundraising campaigns over the years,” says Matt Hill, Founder & Chief Environmental Evangelist at One Tree Planted. “As the trees grow, they’ll restore soil stability and health, improve water filtration and absorption, mitigate the effects of climate change, improve biodiversity and provide a host of benefits to the local communities.”
Why Reforestation Matters Beyond Carbon Sequestration
When discussing reforestation campaigns, carbon sequestration—trees absorbing CO2 from the atmosphere—typically dominates the conversation. While critically important, trees provide far broader environmental and community benefits that make reforestation one of the most impactful conservation strategies available.
Soil stability and health improvement prevents erosion, maintains agricultural productivity, and protects water sources from sediment contamination. In regions where deforestation has degraded land, tree planting literally restores the foundation for future agriculture and ecosystem health.
Water filtration and absorption protects watersheds, reduces flooding risks, and ensures clean water access for communities. Tree root systems filter pollutants while improving soil’s capacity to absorb and gradually release water, mitigating both drought and flood impacts.
Biodiversity improvement creates habitat for countless species—from insects and birds to larger mammals—supporting complex ecosystems that provide resilience against climate change and environmental disruption.
Local community benefits include sustainable forest products, improved microclimates, and enhanced quality of life. Well-managed reforestation projects create long-term economic opportunities for communities while restoring environmental health.
For upscale audiences throughout Beverly Hills, West Hollywood, and Santa Monica who appreciate complexity and depth—whether in wine, food, or environmental solutions—reforestation represents sophisticated, multi-dimensional problem-solving that addresses numerous challenges simultaneously.
How Spirits Enthusiasts Can Participate
Flor de Caña’s campaign creates several meaningful ways for spirits enthusiasts and environmentally conscious consumers to participate:
Purchase Flor de Caña products from participating retailers, bars, and restaurants. Look for campaign signage and activations highlighting the reforestation initiative. Your purchase supports a sustainably produced spirit while contributing to broader environmental goals.
Donate directly through One Tree Planted via Flor de Caña’s fundraising page, with every dollar guaranteed to plant one tree and all donations matched by Flor de Caña. Visit One Tree Planted’s website and search for Flor de Caña’s campaign to contribute.
Share on social media using #TogetherForAGreenerFuture to raise awareness among your network. When influential consumers—food lovers, wine collectors, cocktail enthusiasts—publicly support sustainable brands, it encourages others to make environmentally conscious choices.
Choose sustainable spirits consistently. While supporting this specific campaign is valuable, long-term impact comes from consistently choosing brands with genuine environmental and social commitments across all purchasing decisions.
Attend tree planting events if available in your area. Hands-on participation creates personal connection to reforestation efforts and provides fun, meaningful experiences with family and friends.
Frequently Asked Questions
Q: What makes Flor de Caña rum sustainably produced?
A: Flor de Caña is Carbon Neutral and Fair Trade Certified, distilled using 100% renewable energy, and naturally aged without artificial ingredients or added sugar. The brand has planted over 800,000 trees since 2005 and is committed to planting one million trees by 2025. These verified certifications and long-term commitments demonstrate genuine sustainability rather than greenwashing.
Q: How does the #TogetherForAGreenerFuture campaign work?
A: The year-long campaign aims to plant 70,000 trees in 2022 through partnerships with retailers, bars, restaurants, and individual donors. Individuals can donate through Flor de Caña’s One Tree Planted fundraising page, with every dollar planting one tree. Critically, Flor de Caña matches all individual donations, doubling the impact. The campaign also includes social media initiatives, point-of-sale activations, and tree planting events worldwide.
Q: Why partner with One Tree Planted specifically?
A: One Tree Planted is an established environmental charity with verified reforestation projects worldwide and transparent operations ensuring donated funds directly support tree planting. Their expertise in site selection, species choice, and community partnership ensures planted trees survive and thrive long-term, providing maximum environmental and community benefit.
Q: What rum expressions does Flor de Caña produce?
A: Flor de Caña produces naturally aged rums ranging from younger expressions perfect for cocktails to ultra-premium rums aged up to 30 years in bourbon barrels—suitable for sipping neat. The brand was awarded “Best Rum Producer of the Year” by the IWSC in 2017, recognizing the exceptional quality across their portfolio.
Raise a Glass to a Greener Future
Flor de Caña’s #TogetherForAGreenerFuture campaign demonstrates that premium spirits and environmental responsibility aren’t just compatible—they’re increasingly inseparable for brands with genuine long-term vision.
For 130 years, five family generations have stewarded this rum producer through changing times while maintaining commitment to quality, community, and now, measurable environmental leadership. Their Carbon Neutral and Fair Trade certifications, renewable energy production, and ambitious reforestation goals represent the future of spirits—where exceptional taste and responsible production coexist seamlessly.
Whether you’re a rum enthusiast, cocktail lover, wine collector, or simply someone who wants their purchasing decisions to reflect environmental values, supporting Flor de Caña’s campaign offers meaningful impact. Every purchase, donation, and social share contributes to planting 70,000 trees in 2022 and moving toward the million-tree goal by 2025.
Visit Flor de Caña’s website to learn more about their sustainability commitments and find their One Tree Planted fundraising page for direct donations. Look for campaign activations at your favorite bars, restaurants, and retailers throughout 2022. Share #TogetherForAGreenerFuture on social media to amplify the message.
And next time you’re selecting rum for cocktails or sipping neat, choose the bottle that’s planting forests while delivering award-winning quality. That’s sustainability worth celebrating.
[…] Flor de Caña is a fifth-generation, family-owned brand and the world’s first carbon neutral and Fair Trade certified spirit. […]
[…] Flor de Caña is a fifth-generation, family-owned brand and the world’s first carbon neutral and Fair Trade certified spirit. […]
Flor de Cana is doing great work! Inspiring. Also, delicious rum!