Legendary Pittsburgh Restauranteur Joseph Costanzo Jr. Reveals all in his Tasty Memoir with “On The Rocks”
On the Rocks chronicles the real-life journey of restaurateur Joseph Costanzo Jr., from his rise to success in the 1990s as a owner of the highly acclaimed Primadonna Restaurant, radio host, columnist, and aspiring politician to his sharp fall in the early 2000s, ending in an investigation and a stint in federal prison.
Costanzo is a complex character, whom readers will admire for his confidence and rebuke for his arrogance, will love for his generosity and despise for his egotism, and will learn from in both his attention to detail and lack thereof.
This driven, not-your-average-Joe is an unforgettable character who achieves the seemingly impossible but can’t help getting in his own way. Come along with Joe for a bumpy ride on the rocks
On the Rocks: The Primadonna Story, co-written by Maria C. Palmer and Ruthie Robbins is available now on Amazon, BarnesandNoble.com, Walmart, Target. Signed copies at the Heinz History Center. Also follow them on Facebook and Instagram.
Today, we’re having a conversation with all three: Joseph Costanzo Jr., co-writers Maria C. Palmer and Ruthie Robbins.
The conversation has been edited for clarity and length. Find the un-edited conversation on our FlavRReport YouTube channel.
Something that I find amazing, this book has been 17 years in the process. Is that an accurate piece of trivia?
Maria C. Palmer: 100%. Yes, that is a very accurate piece of trivia.
So way back 17 years ago, what sparked this for you?
Maria C. Palmer: A couple of things. I think that because the restaurant was such a significant part of our lives, and it was always the highlight of my father’s life. Once it went away, the spark kind of went away, too. And I wanted to bring that back in my Dad. So I started asking him lots of questions about his life. Specifically for a family history. At the time, being a writer myself, in addition to grant writing, I’m also a writer and I can really spot a good story that has commercial value.
On The Rocks co-author Maria C. Palmer
There were just so many wonderful elements to his story. So I started recording some vignettes of different things that had happened throughout his life. But not really knowing and or intending at the time that it would be a book.
But as we went on, I saw that the potential was there and I was lucky enough to still be in contact with my former teacher, Ruthie Dines Robbins and brought the project to her and asked her if she would be willing to work on it with me.
It was really from there that we decided it would become a book and that we would work together diligently for probably 10 years together.
Ruthie Robbins: I’m only 7 years.
Joseph Costanzo Jr.: They had it in Maria’s voice originally. Ruthie was in a book club and they said, “Put it in Joe’s voice and they had to go back and change the whole book.” I watched 11, 000 emails back and forth.
Ruthie Robbins: We were not primarily emailing. We were mostly talking and texting, and that year was the pandemic year. So I was off teaching that winter and the following fall.
Before we get into the restaurant itself, what was the writing process like?
Maria C. Palmer: I can speak to the family history and just the overall process of it. It was really challenging. Because whenever you’re writing a memoir or a biography, You’re not writing a Wikipedia page. So it’s not from the time somebody is born until the time that they pass away.
You’re picking the most poignant time in their lives. Not only cherry picking all the good things that happened during that time period, but you’re picking some of the challenges too, because that’s what makes a good story.
It was challenging to figure out what the storyline was going to be and sometimes to tell those hard parts of the story.
What was even more challenging, was just the nebulous nature of the publishing industry. I just thought you wrote a book, it’s on Amazon and then people buy it. And that could not be further from the truth. Query letters. Polished one page, a 90,000 word manuscript. A whole book proposal. An entire business plan of why we’re writing the book and why it’s going to sell into the market. Requiring that much to not even get a thanks,, but just no response whatsoever.
Ruthie Robbins: Totally agree. The writing was not arduous part because Maria and I get along so well.. We’re real partners, but this publishing thing. We really didn’t understand the process, so it is difficult, and especially in this genre, [competing with] the celebrities and athletes and reality stars who wrote memoirs. They want a name on the shelf that someone will pick up in a bookstore.
Mr. Costanzo, one of my favorite parts of this book is the wine mentions. Tell us your “Pin on the wall” story.
Joseph Costanzo Jr.: Yeah we’re in a tough neighborhood, but we brought in a lot of people outside the area and upscale people, limos, what have you.
I had a bus boy and he was a really good worker. He became a server and he came to me after he got the drink order and said, ”what’s a pin on the wall?”
I never heard of a “Pin on the Wall”. So we went to the bartender. He didn’t know either. We looked it up, nothing.
So I went out there to ask the customers, so we could make it for them – and one of the most mortal sins at the Primadonna was making Joe Costanzo look bad – I said, excuse me what’s in a Pin on a Wall and they all started laughing. The guy said, “Pinot Noir.”
They’re laughing at me. That’s bad. So I went in and I really did a job on this kid. My wife grabbed me by my tie and pushed me downstairs to my office.
I was in this kid’s face because he really wasn’t real serious about the situation. If you’re going to be the best at what you’re doing, you can’t be messing up like that.
He ended up being great. Chris, who was the server, became a maitre’d and a great employee of mine. He was very loyal. I really went overboard with him and I did feel bad about it.
Reviews are incredibly important. The amount of work and effort you put in to get your Four Forks Review. Tell us a little bit about what happened.
Joseph Costanzo Jr.: Because the area was an old steel town which had a reputation of a lot of fighting, a lot of drinking, a lot of drugs, nobody would come into that area to eat.
I knew I needed credibility, and the only way I would get credibility was through the Pittsburgh Post, because the dining critic, Mike Kalina, who was a syndicated columnist, had tremendous credibility. KDKA TV, Post Gazette, New York Daily News.
For two and a half years, I kept reaching out to him. This is in a time before cell phones and emails.
But I knew if he comes down and gives us a good review, people from outside the area, from the upscale areas of the city are going to come in. That’s what happened.
But he did say to me, “You deserve four, but I’ll only give you three because you’ll never handle the business.”
That Friday night, June 3rd 1988, he was 100 percent right. People were lined up at the door. I was used to doing 10-15 dinners a night. We did over 200 dinners that night and it was a total joke. People waited two and a half hours. When food came out of the kitchen, people actually applauded. People were begging me to get him a bottle of vodka because they couldn’t get a drink at the bar.
We were short of service. We were short of bartenders. I made it all work in the next couple of weeks and I hired people.
I don’t want to ruin the upcoming movie or TV series, but when you trimmed it down, how much heartbreak was there in cutting out so many stories?
Joseph Costanzo Jr.: It was very tough. We had a book signing in August. I kept telling people they were in the book, and they were in the draft I read. But there were final touches that I didn’t see and we lost a lot of names and alot of stories. So I really felt bad. I found the actual early draft and sent copies to those people. This should be in a book, but it will be in the movie, I guarantee you.
Ruthie Robbins: It was so hard. We did a lot of fact checking when we wrote, because memories are so unreliable. We talked to people who were in the original book [draft] and they expected to be more. And on top of that, you try to end the chapter on a cliffhanger. When you take out a story that changes the number of pages in the chapter, it changes the pace of the book. That was a terrible editing challenge.
Maria, what was that like for you as the author and the daughter?
Maria C. Palmer: Originally the book was written partially in my voice and partially in my Dad’s voice. It started chronologically for me in my twenties and [had] flashbacks because the story starts in 1986 and I was very young at that time. It was confusing and it didn’t work. Everything that I wrote and all that I put my heart and soul into was all cut from the book. So now I have another book project that I’m working on.
But I will echo what my father and Ruthie said. It was hard because everybody did have a significant piece to the Primadonna story.
Mr. Costanza, it would be an easy assumption to say you’ve lived a big life. Are there one or two things you would have done differently in the stories of the book now looking back on them?
Joseph Costanzo Jr.: Sure. When you are hitting all home runs, you tend to believe that everything that you do is gonna be a home run. I had the most popular restaurant in Western Pennsylvania. Maybe I’m going to do something else, maybe I’ll go into politics.
I spent about $300,000 of my own money to put my name out there. Most people loved Joe Costanzo, but now when you get into politics it’s not that way. So that was probably my biggest regret.
My wife begged me not to do it. She said, Joe, we have a miracle here and you’re going to try for another miracle. And she was right. You may or may not like Joe Costanzo when you read the book, but you will love Donna Costanzo.
Joseph Costanzo Jr.: And that’s bottom line. Everybody says the same thing. Joe, it was great. What he did is impossible, but his wife was a saint for putting up with all this stuff that a restaurateur has to go through.
The theme of hospitality comes out in the book, but you so clearly love people. What has it been like getting all these people’s responses to this story?
Joseph Costanzo Jr.: This has been unbelievable for me. People are very happy that this all happened this way. I treated people really well and people wanted to reciprocate. So exhilarating to me. My life has been very boring, but now it’s really gotten to the point where it’s been great thanks to Maria and Ruthie.
Ruthie Robbins: It’s heartwarming. Especially from former students, the outpouring has brought me to tears sometimes. It’s reconnecting with people over the book. That has really been so wonderful
Maria C. Palmer: This has been such a 17 year journey. I always believed that there was something special about this story. Seeing that exactly what I felt in my gut for 17 years is actually playing out in real life.
Whenever we’re in Pittsburgh, it is almost surreal because people are talking about “On The Rocks and it’s really cool and crazy to know that something that you created means so much for people.
Joseph Costanzo Jr.: The big thing which is amazing to me is that the book came out August 8th, 2023. For two weeks, the book was the number one bestselling ebook on Amazon for culinary memoirs. Ahead of Anthony Bourdain’s, Kitchen Confidential and Stanley Tucci’s Taste “On the Rocks” for over two weeks was the number one overall best-selling ebook. Now that’s hard to believe because this was just a Western Pennsylvania thing and Bourdain and Tucci are worldwide known authors and entertainers.
Tell us where we can find the book and all the ways we can keep in touch with this story.
Maria C. Palmer: So the book is really wherever books are sold. We’re on Amazon, BarnesandNoble.com, Walmart, Target. We’re also at most bookstores. Also on Facebook and Instagram.
Ruthie Robbins: There’s also signed copies at the Heinz History Center.
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LA Shorts: Filmmaker Erin Gavin Brings Twists, Turns and Deep Love to Video Games with “Gaming For Love” — See it July 22
LA Shorts: Filmmaker Erin Gavin explores Love and Video Games with “Gaming For Love” — See it July 22
“Gaming for Love” is a poignant narrative inspired by true events which follows the journey of Maisie, a young girl battling cancer, as she finds solace and strength in the world of online gaming.
“Gaming For Love” screens at LA Shorts Monday July 22.
Erin Gavin’s career has spanned over motion pictures, television series, theatrical
productions, print and live-action commercials.
Erin’s other film credits include “Dread”, “The Last Investigation”, “Junk,” and most recently played the Iconic star Marilyn Monroe in a hit stage production.
Erin signed with Serdica Record (Classical contemporary) label and her first song ‘I’m through with love’ has been a global success.
“Gaming for Love” Filmmaker Erin Gavin
Through themes of love, sacrifice, and the power of human connection, “Gaming for Love” beautifully illustrates the profound influence of gaming in Maisie’s life and the bonds forged beyond the confines of the digital realm.
Today’s conversation with Erin Gavin from “Gaming For Love” has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
We are back today with Erin Gavin, the writer, producer, and director of short film Gaming for Love. Erin, thanks for joining us today.
Erin Gavin:
Thanks for having me. This is brilliant, Joe. Thank you. Appreciate it.
Joe Winger:
My pleasure. I’m looking forward to learning more about you and sharing your message with the audience today.
You direct, you produced, you wrote this; and it’s a very powerful short film Gaming for Love. What’s the most important message you want to share with our audience today?
Erin Gavin:
So for me, the reason I wanted to tell this story is because it’s loosely based on true events. I felt this wave of emotion come over me when I was reading this article and I thought, what an amazing, powerful real loving story.
I just felt compelled to tell it.
From that thought to where we are today feels absolutely incredible. So I’m very grateful.
Joe Winger:
You’ve done a lot of prolific work, both in front of the camera and behind the camera. On stage, on screen, with music.
What inspired you to choose this project next for you?
Erin Gavin:
Other filmmakers will probably relate to this. But it just felt right. There was no part of me that was hesitant not tell this story. Every part of me just said that’s it. This is the story. This is what I’m doing. It’s happening. That was really it. There was no ifs, and’s, but’s, maybe’s about it.
Joe Winger:
That’s very courageous. We often hear so much glamour about Hollywood. But behind the scenes, the production itself isn’t always so easy.
So without giving away any plots or any spoilers, what was one of the biggest challenges of your production? And how did you solve that challenge?
Erin Gavin:
One was the budget.
So in order to make a movie, as we know, we need money. So I literally I thought, I need to ask for help here, which is something I’m not very good at doing in terms of asking people to put together a GoFundMe and let’s do this.
That was a challenge for me to swallow my pride and be like I need to help.
It was amazing how many people came together and just wanted to help. It honestly made me well up and just feel so appreciative of everybody and everyone’s support.
The other challenge was to get crew together. So I was really lucky. I partnered with a company called Up Next studios.
We had a lot of help. People were just coming on board and helping, but naturally, sometimes people fall off and then you have to get somebody else in. That can be challenging in the final days, when someone drops out two days, I didn’t have too much of that, but it worked out in the end and who was meant to be on the movie was on the movie.
Joe Winger:
That’s a great way of thinking about it. Just to detail that out a little bit more, where, location-wise, where on the globe were you shooting?
Erin Gavin:
It was all shot in Scotland. I wrote it the second week in January, and we had the first cut by end of February.
So it was really rushed, really quick and really intense. We had to find locations really quick and we had to really narrow down those locations. I was in Scotland, so it made sense to just let’s roll. I was really lucky with the locations. I had friends just pull in together and be like, You can shoot here.”
So it all worked out really well.
Joe Winger:
How many days of production?
Erin Gavin:
Three days.
Joe Winger:
Three days in Scotland. You shot about a month and a half after you wrote it, is that more or less right?
Erin Gavin:
After I wrote it, I had about 3-4 weeks to pull all the crew together, locations together, everything together.
It was intense.
Then three days of shooting and then editing. Obviously the final cuts and then putting the music together.
But I’m really thankful for the team. Without the team, this would not be possible, and everybody’s support, it wouldn’t be possible.
Joe Winger:
Just going a little deeper on what you just said a second ago, two things to think about.
Number one, a lot of the people that are watching this interview right now have never been on a production set. The closest they’ve been is the movie theater.
Second thing is how many people out there, they’ve written something. But they may not have the courage or the audacity to actually get out there and shoot it, or as you brought up, to go out there and raise money because it costs money to do these things.
Do you have any advice or inspiration for someone out there who wants to be doing what you just accomplished, and they’re scared, hesitant, or nervously excited?
Erin Gavin:
I think you have to be very vulnerable. You have to put ego aside and let people read your script, polish it, get advice on it, make sure it’s as solid as it can be.
That’s hard to do when you pour your heart into this piece and you obviously this piece of paper has everything that you’ve just poured out onto it.
Then to give that [heartfelt script] to someone to be super critical is really hard, but that’s the first step and make sure it’s as good as it can be.
I would say community is key.
So perhaps maybe look at how you can narrow it down budget wise. So that’s your locations. Everything that costs money. And ask for help. Build that community. G to your local drama schools, go to your local film schools.
People want to film. People in the creative world, they want to be doing something.
So people do want to help. That’s what I would say, [at] home and in your community, ask for help, get the script solid. That would be the first two key things to be doing.
Joe Winger:
Good advice.
The title Gaming for Love, gaming is a big theme of the story.
I’d love to believe everybody in the world knows what gaming means. But just in case, can you tell us what gaming means?
What message do you hope the gaming community receives when they see the short film?
Erin Gavin:
We’re talking about computer gaming and [my short film] doesn’t shine it in a negative light.
I actually spoke to somebody last night who’s in the gaming world, for all the major companies and does computer programming in terms of the creative side of things. He said, they would love this story because it shows that this can help people in certain ways. It also has a community to it as well. Like most things in life have some negatives and some positives and everybody has their own opinion, right?
But for this shines it in a light that is true in terms of belonging to this story and how it helps someone.
Joe Winger:
That’s beautiful.
Erin Gavin:
Yeah, certainly this one has a twist at the end.
So I hope the viewers get to watch it and they’ll see exactly what I mean.
I also created a song about gaming which is also very true. A lot of gamers who have heard the song [feel] it’s so relatable.
Joe Winger:
Let’s talk about the cast. The performances are subtle and thoughtful and deep. I was surprised how much I was feeling in such a short period of time.
How did you find your cast? Any favorite moment that really stands out with you?
Erin Gavin:
I love that you felt that. We were really lucky because we just gelled and it made sense and it worked and not a lot of movies have that luck.
I reached out to a Gent who owns a theater school in Scotland. I said I need a young girl for one of the leads.
He happened to also have a Gent who teaches at the school who would’ve been the perfect, and he’d also been in like big shows like Outlander and whatnot.
So I thought, okay, he can act. I checked him out. He’s good. And she was great. And that all came from a gent called Rhys Donnelly who helped me with the casting. And also I reached out to a friend of mine who plays one of the other parts. Who I know is a great actor, Paul Donnelly, and he’s been in Outlander and a bunch of stuff.
So it, again, it was just a community aspect. It’s Oh, who knows who, and who can, how can I connect this and make this all work? And that’s how it happened.
Joe Winger:
What I love about what you just said is we are talking about the plot and the story and the gaming community earlier. You’re talking about the community behind the scenes of production.
I feel like whether it’s deliberate or not. You just found all these different communities to work together to highlight other communities, really a community effort in front of the scene, behind the scenes, in the story, all over the place.
Joe Winger:
Our audience knows we talk usually with chefs and winemakers and mixologists.
We’re talking about food and drink and travel. This topic is a little bit not what we usually talk about, but if you don’t mind, can we talk about food and flavor for a minute with you? Is that okay?
Erin Gavin:
Sure. All right.
Joe Winger:
You probably eat very healthy is my guess, but I could be wrong.
But when you’re indulgent, When you’re looking for flavor. What’s your favorite or what’s it? What’s a good guilty pleasure for you or what’s one of your favorite food and drink pairings?
Erin Gavin:
Being from Scotland, right? I was, Oh, have you tried haggis? Yeah, of course I tried haggis, but haggis is Most things in life, if it’s made well and it’s done it’s really good.
But it can also be the opposite, but I have to say, I do actually love haggis. But now I don’t really eat meat so much. But they do a really good like vegetarian option these days. So when I’m home, especially around Christmas time that would be my sort of go to but to pair with it, I’m going to be really sad here.
I like to drink milk with it. Most people like, yeah, this wine from this region. I’m like, nope, just milk. But but that’s when I go to at home. So when I’m in LA I actually, we like in LA, we have the best sushi. most extending sushi [00:13:00] restaurants. So sushi would be my go to when I’m in LA and definitely sake.
Joe Winger:
What’s the taste profile of haggis? What’s what’s it similar to?
What’s the aroma? What are we tasting? Will you take a bite?
Erin Gavin:
There’s another drink in Scotland. Sometimes I like to have Irn Bru with haggis. It sounds disgusting to a lot of people, but I like it. So it’s just like Irn Bro and haggis.
It’s an acquired taste.
Joe Winger:
Erin, what’s the best way to follow you and learn more about the short film, whether it’s a website, social media, something else, what’s the best way to follow your film festival journey and just what you’re up to with you yourself.
Erin Gavin:
Erin Gavin:
Oh, I appreciate that. On most of the social medias Erin Gavin Artist, like Instagram, Twitter and Facebook, TikTok.
Gaming For Love has its own pages on Facebook and Instagram.
It’s screening 22nd of July at 1pm at LA Shorts in Los Angeles.
Jamie Lee Curtis, Zoe Saldana, Thomasin McKenzie: Annual Oscar-Qualifying HollyShorts Film Festival celebrates their 20th anniversary
Zoe Saldana, Thomasin McKenzie, Jamie Lee Curtis: Annual Oscar-Qualifying® HollyShorts Film Festival celebrates their 20th anniversary
The Oscar® Qualifying HOLLYSHORTS FILM FESTIVAL returns for its much-anticipated 20th edition from August 8-18, 2024.
From over 6000 entries, over 400 films form this year’s anniversary program.
This Friday, July 12, HollyShorts will share the entire 2024 selection on YouTube.
Last year, the Academy® granted the festival their 4th OSCAR®-qualifying award for Documentary Short Film, this accolade joined their other three top awards, Best Short Film Grand Prize, Best Short Animation and Best Short Live Action. The winners of these awards will be eligible for consideration for a 2025 Academy® Award.
HollyShorts has also launched an inaugural Sports category with NBA Champion, Metta World Peace as the head judge, he is also a producer of a film to be premiered on opening night called, “With Love Charlie”. The festival’s sports category is led by producer Jessica Badawi and will include work from former NBA player and champion Matt Barnes premiering his documentary “Black Mark”, an episode from the NFL’s Seattle Seahawks series “The Sound of the Seahawks”, “The Syd & TP Show” with WNBA stars Theresa Plaisance and Sydney Colson, the show is produced exclusively by TOGETHXR, a media and commerce company founded by four of the world’s greatest athletes Alex Morgan, Chloe Sim, Simone Manuel and Sue Bidr. Also joining this new category will be Red Bull Media House’s “Life of Kai” featuring ESPY award winner Kai Lenny and “Race and Surf” from Selema Masakela, NBA’s Memphis Grizzlies “Marc Gasol: Memphis Made”, “ESPN 30 for 30” and two documentaries from the Italian powerhouse soccer team AC Milan including “Roots-Bennacer”.
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Notable music videos include Shania Twain’s “Giddy Up!” and Nikki Lorenzo’s “Lista, directed by Bianca Poletti and starring Academy® Award nominee John Hawkes.
Additional noteworthy selections include Bella Thorne’s “Unsettled” featuring Chris Zylka, Eli Newman’s “Concrete” starring Ed Harris and Sophia Ali, Mackenzie Davis’ directorial debut “Woaca”, “If Not Now, When?” starring Kate Dickie, Hanna Gray Organschi’s “Merci, Poppy” with Victoria Pedretti, Danielle Baynes’ “The Dog” starring Kate Walsh, Francesca Scorsese’s “Fish Out of Water”, Richie Keen’s “The Grievance” with Rosie O’Donnell and Kevin Pollack, Mika Simmons’ “My Week with Maisy” starring Joanna Lumley, Annie Girard’s “One in the Chamber” starring Wilson Bethel, Hector Prats’ “Heaven is Nobody’s” starring Roger Guenveur Smith, Michael Perez-Lindsey’s “Will I See You Again?” featuring Richard Lawson, Blake Winston Rice’s “Tea”, co-directors Brit Crawshaw and Josh Hayward’s “Female Captive” starring Pauline Chalamet, Academy Award winner’s Chris Overton and Rachel Shenton’s Slick Films selected shorts include Rhys Chapman’s “Ryan Can’t Read” and Elizabeth Peace’s “The Golden Boy”, Benjamin Verrall’s “Shouting at the Sea” starring Harry Michell, Maia Scalia’s “His Mother”, Ethan Kuperberg’s “Paper Towels” starring Josh Brener, and “Swollen” directed by Roxy Sorkin.
HollyShorts is devoted to showcasing the best and brightest short films from around the globe, advancing the careers of filmmakers through screenings, networking events, and various panels and forums. The festival showcases the top short films produced in 40 minutes or less.
To view the full list of official selections visit http://www.hollyshorts.com
This year’s hybrid celebration of short films will take place in person, with screenings at the world-renowned TCL Chinese Theatre in Hollywood and virtually through the official festival streaming platform, BITPIX.
HollyShorts screenings will take place from August 8-18th at TCL Chinese Theatres, 6801 Hollywood Blvd., 3rd Level, Hollywood, CA, 90028, followed by the annual awards gala on August 18th.
For additional information and tickets visit https://hollyshorts2024.eventive.org/passes/buy
Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast
Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast
The Caesar salad was NOT invented in Italy!
The iconic dish, celebrating its 100th birthday this year, has roots in Tijuana, Mexico.
Foods ThatMatter John Robert Sutton
To celebrate, podcast host of CurtCo Media’s Foods That Matter and seasoned food archaeologist John Robert Sutton joined Juan José “Tana” Plascencia, the owner of Caesar’s Restaurant – home of the first Caesar salad – in person.
To eat some original recipe salad and chat about how, why, where, and by whom the dish came to be one of the most popular menu items in the US.
John and Tana’s intriguing conversation, starting with the recipe’s origins and ending with its worldwide prominence, is available on Foods That Matter on all major podcast platforms. You get a firsthand look at the backstory of Caesar salad, delving into all the rich flavors and history that made it such an important influence in the dining world.
Near or visiting Tijuana?
Join Tana at the centennial celebration at Caesar’s Restaurant on July 7, 2024. Plus, if you tell Tana that you listened to this episode of Foods That Matter – Celebrating 100 Years of Caesar Salad with the Origin Story that Starts in Tijuana, Mexico – he will give you the authentic recipe to take home!
About Foods That Matter:
Come along for a culinary thrill as Foods That Matter transports foodies to corners of the world through stories of adventure with food archeologist John Robert Sutton, also known as ‘The Indiana Jones of Food.’
John unlocks the secrets to the globe’s extraordinary cuisines, as he’s been doing throughout his travels in over 120 countries while enriching top grocery stores and Michelin-starred chefs with the finest ingredients and powering them with quality products.
The presenting sponsor of Foods That Matter is Watkins, award-winning extracts, spices & herbs, seasoning blends, grilling rubs & marinades, artificial dye-free baking decorations, and more crafted in the USA since 1868. The show is available on podcast platforms, including Apple Podcasts, Amazon Music, Spotify, YouTube and Goodpods.
About CurtCo Media:
CurtCo Media – with its talented producers and creative team – provides listeners with quality podcasts, featuring authoritative hosts, distinguished guests, and inspiring storytellers. The company presents many nationally-recognized series, covering topics such as scripted sci-fi (SOLAR), luxury (Cars That Matter, Travel That Matters, Wines That Matter) and others.
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SoCal’s Coffee and Margarita just got Upgraded! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive ExpoWest 2023 Interview
Yum! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023
Say yes if you love coffee. Say yes again if you love cocktails. Say yes a third time if you love ‘em, but wanna be healthier and save some money.
If you said yes to *any* of the above, you’re going to want to listen, because we just had twenty minutes with the woman who makes all those things happen for you.
This week at ExpoWest 2023 Jordan’s Skinny Mixes has a lot to share!
Jordan’s Skinny Mixes Margaritas
Their Naturally Sweetened line of margarita mixes is made with real lime juice and sweetened with agave and contains 75 % less sugar and calories than other leading brands. The four margarita mixes flavors are Classic, Peach, Spicy, and Strawberry Key Lime, and they do not contain any artificial sweeteners, flavors, or colors.
Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha
Their natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha, for your coffee, tea, protein shakes, baking, or just about anything.
Jordan’s Skinny Mixes was founded in 2009 by female entrepreneur Jordan Engelhardt. The beverage brand was created with the simple desire to enjoy a margarita that wasn’t loaded with sugar and empty calories. Now with over 100 products, this female-led team is on a mission to craft beverages that cut the sugar and keep the fun from coffee ‘til cocktails.
Skinny Mixes can now be found in over 13,000 specialty retail locations across the United States, Canada, Australia, and Europe, including Target stores, Skinnymixes.com, and Amazon.
Jordan Engelhardt is an impressive person, so when I had the chance to meet up and have a conversation, it was an easy yes.
Just to give us some background, what were you up to before launching back in 2009?
Back in 2009 I was a recent college graduate working in real estate as an appraiser. I launched this product [Jordan’s Skinny Mixes] right when the recession was basically at its peak. It had just started and the market crashed pretty heavily in Florida where I was living at the time.
So I found myself without work, and this idea that I felt pretty strongly about.
What are some of the biggest changes you’ve navigated in the industry over those 10 years?
Oh, there’s been a lot. The world has evolved much more to natural products, which is why we’re here at Expo West as we just have launched our new natural line so this is pretty big for us.
Also, the customization of flavors over the years have just gotten more and more prevalent.
Millennials, and the population in general, really like the variety of flavors, and being able to customize everything. And then Covid really drove at-home consumption of coffee. So I think all of those trends over the last 10 years have really helped drive this company’s growth.
When Covid forced everyone to stay home, did that become a “lucky opportunity” for the business and boost at-home coffee drinking?
It was certainly fortunate in some ways, but in many other ways [not as much]. We were selling to many grocery accounts. We’re selling to a lot of specialty stores which had no choice but to close their doors. So we lost quite a bit of distribution during that time, but were able to make up for it online [with website e-commerce]. So [with market] penetration and trying to drive consumer growth, in that capacity, yes, it was fortunate. But it was also a little bit scary [for us], like many other businesses at the same time.
What is the biggest misconception in general about skinny mixes?
People don’t necessarily understand the versatility of our syrup and how you can not only use it for coffee, but you can use it for baking and protein shakes, and just anything.
Flavored syrups are great for iced teas. You can simply just add a dash to water and transform your water.
Once we got the samples this week, the amount of random things we’ve tried [the skinny mixes] with just to see how it’d go.
I love it! It’s part of the fun and part of the great relationship we have with our consumers. They
have so much fun experimenting and making these recipes, and then including us on that.
So [experimenting with the syrups on different foods] just became a benefit over the years. It’s certainly something we think about now.
We have this really amazing closed Facebook group that has really active members. It’s called “Skinny mixes. Share your recipe”. You can see the amount of creativity that our users come up with and then they share their recipes.
One person put it with sweet potatoes, they used it on egg sandwiches. Interesting wild things that you would never think about.
Can you share a little bit about the inspiration behind the line and how you develop the flavors?
Yes, of course. We have a great relationship with our consumers, and they asked for it. When they ask, we listen. We do a lot of innovation. We launch a lot of flavors.
So that’s where it came from and it’s really done. We’ve gotten into Target with this line. We take a lot of pride in listening to what our customers want, and this is what they wanted
What’s the development process like for these flavors?
We have several partnerships with different food labs and beverage labs. We start by verbally explaining to them what we’re looking for. We have a big panel at our company and we just do a lot of tasting. It often takes quite a bit of time because we take a lot of pride in making sure it tastes exactly what we were visualizing.
We can come up with anything from “Mermaid” to “Unicorn”. The different food labs across the country are amazing and they make it happen.
It’s a slow, methodical approach. Then we have a larger tasting panel and we keep going until we find just the right mix.
That’s incredible. What’s the timeline from concept to finished product?
It varies widely. It could take a couple of months or it could take over a year. Probably on average, about 4 to 6 months.
Do you ever try to create flavors and they don’t end up working out?
Oh, it happens all the time, especially in the beginning. We’re innovating constantly. Trends change fairly quickly. We’ve been fortunate with a robust website where we can test things quite easily and pivot.
Are there any teases as to what flavors might be next?
Well at the show we’re launching our naturally sweetened flavors. French vanilla, caramel, peppermint, mocha and pumpkin spice. Maybe some new seasonal offerings after that. We’re constantly innovating, constantly looking at new categories.
Switching over to coffee, what inspired you to launch coffee syrups?
12 years ago the company started with cocktail mixes. With the popularity of Starbucks and people going through the drive through and having what they thought was guilt-free drinks but was not necessarily guilt free.
They didn’t realize how many calories they are consuming with their Frappuccino or their latte.
It immediately seemed like another way to really help people not have such a sugar laden beverage every single day.
That’s why the coffee syrup was developed. Since cocktail mixes are so seasonal, coffee syrup is something that consumers consume daily. So it was a natural extension for the product line with the coffee syrup
You have some new coffee flavors launching as well
Listening to the trends and looking at the popularity of the most popular flavors just through our [tasting] panel. and you know, just having a great team that’s out and about, and looking at menus, and using some common sense, if you will, and reading up on trends, it’s then a 3 prong process.
You’re getting a lot of positive attention at ExpoWest. What in your opinion, makes for a successful trade show?
Taking the step to take the risk to be there and have your branding there; and be open to meeting consumers and buyers in the trade. We try to make it fun. So we serve cocktails, and we’re going to be serving espresso Martinis today. Yesterday we served Margaritas, and we had a speakeasy happy hour. It helps people really understand the brand, and come by and see us. I think that’s most important, really put your brand out there and your brand’s personality and just have fun with it.
Can you talk a little bit about the mission behind Jordan’s Skinny Mixes?
Our mission summarized is crafting beverages that cut the sugar and keep the fun for a healthier, more flavorful lifestyle and to make everyday moments simply sweeter.
What is your biggest call to action for the audience?
I’d love the consumers to experiment at home. I’d love for them to make their latte at home. Make that morning coffee at home. So many people will say it’s going to be a better experience.
Try our products. You’re going to save calories. You’re going to save time. You’re going to save money.
Shop Jordan’s Skinny Mixes products online and view recipes at https://www.skinnymixes.com/
Check out Jordan’s Skinny Mixes latest and greatest recipes by following on Instagram – @skinnymixes, Facebook- @skinnymixes, TikTok – TikTok , and Pinterest – @skinnymixes
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Post Malone annc’s Twelve Carat Tour including SoCal’s Crypto Arena with special guest Roddy Ricch
Post Malone announces Twelve Carat Tour 33-city including SoCal’s Crypto Arena with special guest Roddy Ricch.
GRAMMY® Award-nominated 3x diamond-certified artist Post Malone has announced the Twelve Carat Tour, an extensive 33-city outing across North America with special guest Roddy Ricch.
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Produced by Live Nation, the tour kicks off on September 10th at CHI Health Center in Omaha, NE making stops in Boston, Philadelphia, New York, Dallas, Atlanta, Vancouver and more before wrapping up in Los Angeles, CA at Crypto.com Arena on November 15th.
Post Malone announces Twelve Carat Tour 33-city including SoCal’s Crypto Arena with special guest Roddy Ricch.
Post recently released his anxiously awaited fourth full-length and one of the most anticipated albums of 2022, Twelve Carat Toothache [Mercury Records/Republic Records]. In addition to massive anthems “Cooped Up” [with Roddy Ricch] and “One Right Now” [with The Weeknd], the record boasts appearances from an all-star cast of guests, including Doja Cat, Fleet Foxes, Gunna, and The Kid LAROI. Musically, Post collaborated with longtime cohorts such as producers and co-writers Louis Bell, Billy Walsh, and Andrew Watt as well as Omer Fedi and more.
Related:
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TICKETS: Tickets go on sale starting Friday, June 17th at 10am local time on livenation.com
PRESALE: Citi is the official card of the Twelve Carat tour. Citi cardmembers will have access to presale tickets beginning Tuesday, June 14th at 10am local time until Thursday, June 16th at 10pm local time through the Citi Entertainment program. For complete presale details visit www.citientertainment.com.
Front of the Line by American Express will offer cardmembers an exclusive presale for Post Malone’s Twelve Carat Tour in the Canada. Cardholders will have access to purchase presale tickets for Toronto and Vancouver beginning Tuesday, June 14 at 10:00AM local time, through Thursday, June 16th at 10:00PM local time. For more details please visit ticketmaster.ca/americanexpress. Ticket limits and terms apply.
TWELVE CARAT TOUR DATES:
*With Roddy Ricch
+On Sale Friday, June 17th at 12pm Local
Sat Sep 10 – Omaha, NE – CHI Health Center
Sun Sep 11 – St. Paul, MN – Xcel Energy Center*
Wed Sep 14 – Chicago, IL – United Center*
Thu Sep 15 – Milwaukee, WI – Fiserv Forum*
Sat Sep 17 – St. Louis, MO – Enterprise Center*
Sun Sep 18 – Columbus, OH – Nationwide Arena*
Tue Sep 20 – Toronto, ON – Scotiabank Arena
Fri Sep 23 – Boston, MA – TD Garden
Tue Sep 27 – Cleveland, OH – Rocket Mortgage FieldHouse
Wed Sep 28 – Pittsburgh, PA – PPG Paints Arena
Sat Oct 01 – Detroit, MI – Little Caesars Arena
Sun Oct 02 – Indianapolis, IN – Gainbridge Fieldhouse
Tue Oct 04 – Washington, DC – Capital One Arena*
Thu Oct 06 – Philadelphia, PA – Wells Fargo Center*+
Fri Oct 07 – Newark, NJ – Prudential Center*
Sun Oct 09 – Belmont Park, NY – UBS Arena*
Wed Oct 12 – New York, NY – Madison Square Garden*
Sat Oct 15 – Columbia, SC – Colonial Life Arena*
Sun Oct 16 – Nashville, TN – Bridgestone Arena*
Tue Oct 18 – Atlanta, GA – State Farm Arena*
Fri Oct 21 – Dallas, TX – American Airlines Center*
Sat Oct 22 – Austin, TX – Moody Center*
Tue Oct 25 – Houston, TX – Toyota Center*
Wed Oct 26 – Ft. Worth, TX – Dickies Arena*
Fri Oct 28 – Tulsa, OK – BOK Center*
Sun Oct 30 – Denver, CO – Ball Arena*
Tue Nov 01 – Salt Lake City, UT – Vivint Arena*
Thu Nov 03 – Portland, OR – Moda Center*
Sat Nov 05 – Seattle, WA – Climate Pledge Arena*
Sun Nov 06 – Vancouver, BC – Rogers Arena*
Thu Nov 10 – Los Angeles, CA – The Kia Forum*
Fri Nov 11 – Las Vegas, NV – T-Mobile Arena*
Tue Nov 15 – Los Angeles, CA – Crypto.com Arena*
Related:
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Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
Wild Elements, Support + Feed, & Boys & Girls Clubs of Metro Los Angeles Come Together to Launch Community-Based Hydro-Wild Initiative Addressing Food Insecurity and Climate Crisis Through Innovation
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative – the Hydro-Wild Lab is a working hydroponic farm nestled in a shipping container as a learning and innovation hub for young people starting July 2022.
Through classes, community building, and hands-on sustainable agriculture experience, the Hydro-Wild Lab will deepen the connection between personal and planetary wellness while restoring food-growing power back to a Los Angeles community.
Support + Feed and Wild Elements teach students the science behind their favorite veggies
Starting in July 2022, students at the Watts-Willowbrook Club house, located in Watts on the border of Compton and one of four clubhouses within the BGCMLA region, will have access to a multi-week curriculum developed in coordination with Support + Feed and Wild Elements that teaches them the science behind their favorite veggies, the connection between personal wellness and food advocacy, and the cultural significance of gardens and growth in their own neighborhood and beyond.
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
The Wild Elements Hydro-Wild Lab, an innovative indoor hydroponic farm, brings together agriculture and technology to increase direct access to nutrient-dense food in an eco-conscious way while simultaneously providing students with hands-on farming experience and training.
Wild Elements Hydro-Wild Lab, an innovative indoor hydroponic farm
This unique program developed in partnership across all three organizations is tailored specifically for the Watts-Willowbrook Clubhouse students and community to address the nexus of food insecurity and the history of food systems, healthy eating, and climate change.
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
Hydroponic farms are superstars of sustainable agriculture and are quickly emerging as an important pathway to increase access to produce in both urban and rural environments farming provides communities with a mechanism to farm in controlled environments indoors, while in rural settings, hydroponic as they require fewer natural resources.
Wild Elements is working for a Regenerative Future
In urban areas where there is no land or healthy soil to grow food, hydroponic farms use less land than conventional ones, which helps overused fields regenerate. Hydroponic farms use up to 10 times less water than conventional farms, a benefit in drought-prone areas like California. Growing produce locally is also important as food begins to lose its nutrient-density once it’s harvested. In short, hydroponics is one key way to grow food so it benefits people and the planet.
“At Wild Elements, we’re working for a regenerative future where all living things can thrive.
We can do it with innovative programs like the Hydro-Wild Lab, which merges tech, agriculture, health, education and community empowerment, all in one shipping container.
By growing fresh produce while using less water and less land,
the Hydro-Wild Lab promotes food equity, plant-based nutrition, and sustainable agriculture,
all while investing in one vibrant neighborhood and its urban ecosystem.
Wild Elements is thrilled to partner with our friends at Support and Feed and BGCMLA
to bring this transformative pilot program to the BGCMLA students at the Watts-Willowbrook Clubhouse,”
says Nikki Eslami, Founder & CEO, Wild Elements.
Support + Feed, a non-profit organization created during the pandemic by Maggie Baird (Lifetime Climate Activist, Screenwriter and mother to Billie Eilish and FINNEAS), is partnering with Wild Elements and BGCMLA to introduce the Hydro-Wild Lab, bringing plant-based food and educational resources to today’s youth and local community organizations without access. They focus on working with community innovators that have been doing the work in their city to provide tailored resources that will be most impactful.
“Through the power of partnership, we can work together, providing strategies to address existing problems and help change the futures,” says Maggie Baird, Founder & President, Support + Feed. “This exciting step (the Hydro-Wild Lab) goes back to our mission, to support organizers and nonprofits that are already doing great work. When we pool our resources, together we can uplift the community”
Committed to sustainable impact, Boys & Girls Clubs of Metro Los Angeles is the result of a partnership unifying Los Angeles’ Boys & Girls Clubs that have been serving youth in the region’s most vulnerable neighborhoods since 1960 including Challengers, Watts/Willowbrook, Bell Gardens, Jordan Downs, and Jordan High School sites.
Boys & Girls Clubs of Metro Los Angeles offers nationally recognized programs in three core areas to ensure the achievement and empowerment of youth and their families: Academic Success, Good Character and Citizenship and Healthy Lifestyles.
“Our Watts community has been long challenged by lack of success,” states Patrick Mahoney, President & CEO Boys & Girls Clubs Metro Los Angeles. “The Hydro-Wild Lab will provide an opportunity BGCMLA youth to grow and consume healthy foods but will also serve as a critical tool for community and family dialogue around creating healthier eating habits. In a community where diabetes has a 72% higher mortality rate than the average community, the Hydro-Wild Lab will serve as a great education and awareness tool that can help save lives.”
The Hydro-Wild Lab is a pilot program that Wild Elements, in partnership with Support + Feed and Boys & Girls Clubs of Metro Los Angeles, plans to scale and utilize as a model to bring innovative solutions to other communities nationwide. This educational and collaborative initiative unites the strengths and networks of all three organizations and further expands critical conversations about nutrient dense food access in urban communities.
ABOUT WILD ELEMENTS
Wild Elements is an ecosystem of content, community and collective impact building a regenerative future where all kind can thrive. Aiming to reconnect people with nature – to protect biodiversity – Wild Elements champions innovation solutions and inspires our community to take small steps toward personal and planetary wellness. Central to Wild Elements’ mission is its work to shift power and vital resources to women-led environmental solutions driving change. Today’s global traditional philanthropic model only grants .2% of funds to women-led environmental work, yet women are disproportionately impacted by the climate crisis. To change the game, Wild Elements distributes over 88% of its philanthropic dollars to women-led organizations. Wild Elements believes and invests in shifting narrative through inspiring storytelling to impart empathy and let good grow wild so the whole world will follow. To learn more visit wildelements.com.
ABOUT SUPPORT + FEED
Support + Feed is an intersectional nonprofit organization dedicated to creating an equitable, plant-based food system and combating food insecurity and the climate crisis. Founded in Los Angeles by Maggie Baird, Support + Feed has expanded to ten US cities, worked with over 80 community organizations, and supported local economies across the country. Currently Support + Feed is part of the Happier Than Ever Global Tour which will enable them to expand globally including in the UK and Australia. For more information, visit supportandfeed.org.
ABOUT BOYS AND GIRLS CLUBS OF METRO LOS ANGELES
The mission of Boys and Girls Clubs of Metro Los Angeles (BGCMLA) is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Committed to sustainable impact, BGCMLA is the result of a partnership unifying Los Angeles’ Boys & Girls Clubs that have been serving youth in the region’s most vulnerable neighborhoods since 1960 including Challengers, Watts/Willowbrook, Bell Gardens, Jordan Downs, and Jordan High School sites. BGCMLA offers nationally recognized programs in three core areas to ensure the achievement and empowerment of youth and their families: Academic Success, Good Character and Citizenship and Healthy Lifestyles. For more information, please visit our website at bgcmla.com.
