Legendary Pittsburgh Restauranteur Joseph Costanzo Jr. Reveals all in his Tasty Memoir with “On The Rocks”
On the Rocks chronicles the real-life journey of restaurateur Joseph Costanzo Jr., from his rise to success in the 1990s as a owner of the highly acclaimed Primadonna Restaurant, radio host, columnist, and aspiring politician to his sharp fall in the early 2000s, ending in an investigation and a stint in federal prison.
Costanzo is a complex character, whom readers will admire for his confidence and rebuke for his arrogance, will love for his generosity and despise for his egotism, and will learn from in both his attention to detail and lack thereof.
This driven, not-your-average-Joe is an unforgettable character who achieves the seemingly impossible but can’t help getting in his own way. Come along with Joe for a bumpy ride on the rocks
On the Rocks: The Primadonna Story, co-written by Maria C. Palmer and Ruthie Robbins is available now on Amazon, BarnesandNoble.com, Walmart, Target. Signed copies at the Heinz History Center. Also follow them on Facebook and Instagram.
Today, we’re having a conversation with all three: Joseph Costanzo Jr., co-writers Maria C. Palmer and Ruthie Robbins.
The conversation has been edited for clarity and length. Find the un-edited conversation on our FlavRReport YouTube channel.
Something that I find amazing, this book has been 17 years in the process. Is that an accurate piece of trivia?
Maria C. Palmer: 100%. Yes, that is a very accurate piece of trivia.
So way back 17 years ago, what sparked this for you?
Maria C. Palmer: A couple of things. I think that because the restaurant was such a significant part of our lives, and it was always the highlight of my father’s life. Once it went away, the spark kind of went away, too. And I wanted to bring that back in my Dad. So I started asking him lots of questions about his life. Specifically for a family history. At the time, being a writer myself, in addition to grant writing, I’m also a writer and I can really spot a good story that has commercial value.
On The Rocks co-author Maria C. Palmer
There were just so many wonderful elements to his story. So I started recording some vignettes of different things that had happened throughout his life. But not really knowing and or intending at the time that it would be a book.
But as we went on, I saw that the potential was there and I was lucky enough to still be in contact with my former teacher, Ruthie Dines Robbins and brought the project to her and asked her if she would be willing to work on it with me.
It was really from there that we decided it would become a book and that we would work together diligently for probably 10 years together.
Ruthie Robbins: I’m only 7 years.
Joseph Costanzo Jr.: They had it in Maria’s voice originally. Ruthie was in a book club and they said, “Put it in Joe’s voice and they had to go back and change the whole book.” I watched 11, 000 emails back and forth.
Ruthie Robbins: We were not primarily emailing. We were mostly talking and texting, and that year was the pandemic year. So I was off teaching that winter and the following fall.
Before we get into the restaurant itself, what was the writing process like?
Maria C. Palmer: I can speak to the family history and just the overall process of it. It was really challenging. Because whenever you’re writing a memoir or a biography, You’re not writing a Wikipedia page. So it’s not from the time somebody is born until the time that they pass away.
You’re picking the most poignant time in their lives. Not only cherry picking all the good things that happened during that time period, but you’re picking some of the challenges too, because that’s what makes a good story.
It was challenging to figure out what the storyline was going to be and sometimes to tell those hard parts of the story.
What was even more challenging, was just the nebulous nature of the publishing industry. I just thought you wrote a book, it’s on Amazon and then people buy it. And that could not be further from the truth. Query letters. Polished one page, a 90,000 word manuscript. A whole book proposal. An entire business plan of why we’re writing the book and why it’s going to sell into the market. Requiring that much to not even get a thanks,, but just no response whatsoever.
Ruthie Robbins: Totally agree. The writing was not arduous part because Maria and I get along so well.. We’re real partners, but this publishing thing. We really didn’t understand the process, so it is difficult, and especially in this genre, [competing with] the celebrities and athletes and reality stars who wrote memoirs. They want a name on the shelf that someone will pick up in a bookstore.
Mr. Costanzo, one of my favorite parts of this book is the wine mentions. Tell us your “Pin on the wall” story.
Joseph Costanzo Jr.: Yeah we’re in a tough neighborhood, but we brought in a lot of people outside the area and upscale people, limos, what have you.
I had a bus boy and he was a really good worker. He became a server and he came to me after he got the drink order and said, ”what’s a pin on the wall?”
I never heard of a “Pin on the Wall”. So we went to the bartender. He didn’t know either. We looked it up, nothing.
So I went out there to ask the customers, so we could make it for them – and one of the most mortal sins at the Primadonna was making Joe Costanzo look bad – I said, excuse me what’s in a Pin on a Wall and they all started laughing. The guy said, “Pinot Noir.”
They’re laughing at me. That’s bad. So I went in and I really did a job on this kid. My wife grabbed me by my tie and pushed me downstairs to my office.
I was in this kid’s face because he really wasn’t real serious about the situation. If you’re going to be the best at what you’re doing, you can’t be messing up like that.
He ended up being great. Chris, who was the server, became a maitre’d and a great employee of mine. He was very loyal. I really went overboard with him and I did feel bad about it.
Reviews are incredibly important. The amount of work and effort you put in to get your Four Forks Review. Tell us a little bit about what happened.
Joseph Costanzo Jr.: Because the area was an old steel town which had a reputation of a lot of fighting, a lot of drinking, a lot of drugs, nobody would come into that area to eat.
I knew I needed credibility, and the only way I would get credibility was through the Pittsburgh Post, because the dining critic, Mike Kalina, who was a syndicated columnist, had tremendous credibility. KDKA TV, Post Gazette, New York Daily News.
For two and a half years, I kept reaching out to him. This is in a time before cell phones and emails.
But I knew if he comes down and gives us a good review, people from outside the area, from the upscale areas of the city are going to come in. That’s what happened.
But he did say to me, “You deserve four, but I’ll only give you three because you’ll never handle the business.”
That Friday night, June 3rd 1988, he was 100 percent right. People were lined up at the door. I was used to doing 10-15 dinners a night. We did over 200 dinners that night and it was a total joke. People waited two and a half hours. When food came out of the kitchen, people actually applauded. People were begging me to get him a bottle of vodka because they couldn’t get a drink at the bar.
We were short of service. We were short of bartenders. I made it all work in the next couple of weeks and I hired people.
I don’t want to ruin the upcoming movie or TV series, but when you trimmed it down, how much heartbreak was there in cutting out so many stories?
Joseph Costanzo Jr.: It was very tough. We had a book signing in August. I kept telling people they were in the book, and they were in the draft I read. But there were final touches that I didn’t see and we lost a lot of names and alot of stories. So I really felt bad. I found the actual early draft and sent copies to those people. This should be in a book, but it will be in the movie, I guarantee you.
Ruthie Robbins: It was so hard. We did a lot of fact checking when we wrote, because memories are so unreliable. We talked to people who were in the original book [draft] and they expected to be more. And on top of that, you try to end the chapter on a cliffhanger. When you take out a story that changes the number of pages in the chapter, it changes the pace of the book. That was a terrible editing challenge.
Maria, what was that like for you as the author and the daughter?
Maria C. Palmer: Originally the book was written partially in my voice and partially in my Dad’s voice. It started chronologically for me in my twenties and [had] flashbacks because the story starts in 1986 and I was very young at that time. It was confusing and it didn’t work. Everything that I wrote and all that I put my heart and soul into was all cut from the book. So now I have another book project that I’m working on.
But I will echo what my father and Ruthie said. It was hard because everybody did have a significant piece to the Primadonna story.
Mr. Costanza, it would be an easy assumption to say you’ve lived a big life. Are there one or two things you would have done differently in the stories of the book now looking back on them?
Joseph Costanzo Jr.: Sure. When you are hitting all home runs, you tend to believe that everything that you do is gonna be a home run. I had the most popular restaurant in Western Pennsylvania. Maybe I’m going to do something else, maybe I’ll go into politics.
I spent about $300,000 of my own money to put my name out there. Most people loved Joe Costanzo, but now when you get into politics it’s not that way. So that was probably my biggest regret.
My wife begged me not to do it. She said, Joe, we have a miracle here and you’re going to try for another miracle. And she was right. You may or may not like Joe Costanzo when you read the book, but you will love Donna Costanzo.
Joseph Costanzo Jr.: And that’s bottom line. Everybody says the same thing. Joe, it was great. What he did is impossible, but his wife was a saint for putting up with all this stuff that a restaurateur has to go through.
The theme of hospitality comes out in the book, but you so clearly love people. What has it been like getting all these people’s responses to this story?
Joseph Costanzo Jr.: This has been unbelievable for me. People are very happy that this all happened this way. I treated people really well and people wanted to reciprocate. So exhilarating to me. My life has been very boring, but now it’s really gotten to the point where it’s been great thanks to Maria and Ruthie.
Ruthie Robbins: It’s heartwarming. Especially from former students, the outpouring has brought me to tears sometimes. It’s reconnecting with people over the book. That has really been so wonderful
Maria C. Palmer: This has been such a 17 year journey. I always believed that there was something special about this story. Seeing that exactly what I felt in my gut for 17 years is actually playing out in real life.
Whenever we’re in Pittsburgh, it is almost surreal because people are talking about “On The Rocks and it’s really cool and crazy to know that something that you created means so much for people.
Joseph Costanzo Jr.: The big thing which is amazing to me is that the book came out August 8th, 2023. For two weeks, the book was the number one bestselling ebook on Amazon for culinary memoirs. Ahead of Anthony Bourdain’s, Kitchen Confidential and Stanley Tucci’s Taste “On the Rocks” for over two weeks was the number one overall best-selling ebook. Now that’s hard to believe because this was just a Western Pennsylvania thing and Bourdain and Tucci are worldwide known authors and entertainers.
Tell us where we can find the book and all the ways we can keep in touch with this story.
Maria C. Palmer: So the book is really wherever books are sold. We’re on Amazon, BarnesandNoble.com, Walmart, Target. We’re also at most bookstores. Also on Facebook and Instagram.
Ruthie Robbins: There’s also signed copies at the Heinz History Center.
YOU MIGHT ALSO LIKE
Award-Winning Horror Hit “Soul Trader” Screens in LA for Calabasas Film Fest Sept 21, Susan Dynner, Shauna Grace in-person
Award-Winning Horror Hit “Soul Trader” Screens in Los Angeles Calabasas Film Fest Sept 21 1pm.
Award-winning short film The Soul Trader returns to Los Angeles to be screened as part of Calabasas Film Fest on Saturday September 21 at 1pm.
The Soul Trader is a 12 minute short proof of concept for a feature or series directed by Susan Dynner (Brick, Punk’s Not Dead, Code Blue: A Love Story) and starring Shauna Grace (Real Housewives…, Vanderpump Rules), Shane West (A Walk to Remember, ER, The Dirty South), Donna Mills (Knots Landing, Nope, Origin).
The story follows Coral Chase (Shauna Grace), an occult hitwoman who has the power to steal life-extending souls, which she then sells to vain, wealthy elites like Erica Claessen (Donna Mills), who clings to the crumbs of youth. She’s flanked by stoic bodyguard Damien (Shane West), who ultimately emerges from the shadows as her rival when she’s about to carry out a money-spinning hit at a target’s home and realizes she’s not the only one with murder in mind.
“We’re excited that the audience is falling in love with this story and
a strong female lead.
I want to keep sharing this story with audiences everywhere”
Director / Producer Susan Dynner
The short film launched at the Cannes Film Festival’s American Pavilion in May and has been gaining momentum ever since.
It won its first award just weeks later at the Manhattan Film Festival in NYC. Then more acclaim at Rock The Shorts in Beverly Hills and DC Shorts in Washington, DC, one of the country’s largest short film festivals.
Now it’s set to screen at many more festivals on the West Coast, East Coast and across the globe.
“I’m proud this project is inspiring so many women.
We meet people after every screening, women who are excited by the Coral characters.
Playing the role of Coral, working with our cast and crew has been incredible.
But the biggest thanks is the reaction from the audience.
Getting to meet people who are excited and inspired by the story and characters.”
Actress / Executive Producer Shauna Grace
Meanwhile the filmmaking duo Susan Dynner and Shauna Grace are busy taking meetings toward their next step.
What is their next step?
“This was always meant as a proof of concept short film to become a feature film or TV series.
With the sold-out screenings and awards, it just confirms our feeling that this story is so much bigger than a short.”
Susan Dynner
Actress Shauna Grace has been receiving strong reviews, comparing her on screen presence to other heroines including Charlize Theron and Scarlett Johansson.
Dynner’s experience as a studio development executive for visionaries such as Richard Donner and Wolfgang Peterson shines through. Also, her producing work on Sundance hit “Brick” and festival darling “Punks Not Dead” shows her ability to bring production value on a range of budgets.
Both Dynner and Grace will attend their Calabasas Film Festival screening on Saturday September 21 at 1pm and be available afterwards to discussion.
The Soul Trader is directed and produced by Dynner, written by newcomer Mike Underwood, photographed by Matthias Schubert (The Door Man, Selena Gomez: My Mind & Me, Shelter in Solitude), produced by Lauren Bancroft (The Making of Happier Than Ever: A Love Letter to Los Angeles, Wild Bitch, Bite Size Halloween), edited by David Hopper (God Bless America, In Between Songs, Rust Creek), and executive produced by Shauna Grace, with music composed by Jeff Russo (Fargo, Ripley, Star Trek: Discovery).
See The Soul Trader at Calabasas Film Festival on Saturday September 21, 2024 at 1pm. Tix available here: https://calabasasfilmfestival.com/session/shorts-program/
Los Angeles Halloween Event List 2024 :Freakiest, Scariest, Tastiest (Updated)
Los Angeles’ Freakiest, Scariest, Tastiest, Halloween Event List 2024 (Updated)
Our guide to Halloween 2024 in Los Angeles has you covered with the best treats, the most inspiring costumes and the best neighborhoods for fun, frights and memorable nights.
Los Angeles Halloween: Universal Studios’ Halloween Horror Nights
8 Terrifying Haunted Houses
From cinematic greats and crazed cult favorites to the park’s original abominations, enter mind ripping haunted houses inspired by the biggest names in horror.
Terror Tram: Enter the Blumhouse
Terrifying Blumhouse characters have taken over the Terror Tram. Face the murderous android M3GAN. The Grabber. And more.
4 Sinister Scare Zones
Take on four sinister scare zones, each with a different terrifying theme.
Luchadores Monstruosos
¡Ojo! You’re about to get caught in the middle of a Lucha Libre horror film as two luchadores battle masked monsters.
Murder of Crowz
You’ve foolishly ventured into a massive crow’s nest. Now the fearsome flock will descend upon you and peck your bones clean.
Chainsaw Punkz
Get revved up for your night of terror as soon as you enter. Chainsaw-wielding punk rockers with masks and mohawks will close in on you.
Skull Lordz
All hail the royal court of the undead, where gothic kings and queens reign. Beware! Cross into their spectral kingdom at your own peril.
Explore the Gore Your Way
Grab your tickets to the terror. Enhance the horror with an R.I.P. Tour or admission that includes express access. Or, maximize your fear by staying near the screams with a Hotel & Ticket Package.
Buy your tix today:
https://www.universalstudioshollywood.com/hhn/en/us/tickets
Los Angeles Halloween: Delusion
Story takes place in the mid 20th Century, centering around the brilliant psychologist Dr. Frederick Lowell and you, his cohort of unusual patients.
An epic and haunting adventure awaits those willing to play their part in Delusion’s latest interactive play. You will play the role of Dr. Frederick Lowell’s most prized patients, found sleepwalking on the grounds of the Red Castle. Yet this time, when you awake, your memory has faded and Dr. Lowell is nowhere to be found.
PLAY YOUR PART EXPERIENCE
Head to the VIP lounge for your private bar where you might stumble upon a few hidden surprises and performers.
Then venture beyond the veil of the show and prepare to showcase your mad talents. A quick costume change into mental asylum garb and off you go, awaiting actual patrons of the play as they move through a deranged scene that features you!
Buy tix to Delusion here:
https://enterdelusion.com/buy-tickets/
West Hollywood Halloween Carnival
West Hollywood loves Halloween, and the City of West Hollywood is thrilled that Halloween is back with Halloween Carnaval 2024!
The City’s incomparable Halloween Carnaval is one of the most unique Halloween gatherings in the world.
Halloween Carnaval is free to attend and will take place on Thursday, October 31, 2024 on a one-mile stretch of Santa Monica Boulevard between N. Doheny Drive and N. La Cienega Boulevard.
Staged on Santa Monica Boulevard/Historic Route 66, Halloween Carnaval will feature a stage at the intersection of Santa Monica Boulevard and N. San Vicente Boulevard with a live DJ set, food trucks and thousands of wildly dressed Halloween revelers for a one-of-a-kind experience.
There will also be Halloween celebrations at businesses, bars, restaurants and entertainment venues throughout the City!
The City invites Halloween Carnaval-goers to get into the spirit and show off costumes by uploading photos to social media sites with the hashtag #wehohalloween.
Halloween at Cinespia
For its October 2024 lineup, presented by Amazon MGM Studios, the LA-based organization announced screenings of The Texas Chainsaw Massacre, Trick ‘r Treat, Coraline and Suspiria, leading up to Halloween.
Cinespia will also host a special Halloween night screening of director Dario Argento‘s horror classic Suspiria on Oct. 31 at the Orpheum Theatre in Downtown Los Angeles.
Walt Disney Concert Hall: Nosferatu
Walt Disney Concert Hall: Nosferatu
Halloween Organ, Film & Music: Nosferatu
Thu / Oct 31, 2024 – 8:00PM
Silent film specialist Clark Wilson returns for Walt Disney Concert Hall’s annual Halloween concert, performing a chilling, original organ score to the 1922 Nosferatu—one of the most influential works in cinema and the horror genre—live to picture.
Tix here: https://www.laphil.com/events/performances/3006/2024-10-31/halloween-organ-film-music-nosferatu
David Gilmour at the Hollywood Bowl
Tix here: https://www.hollywoodbowl.com/events/performances/3507/2024-10-30/david-gilmour
Knox Dobson RTD Wins Double Gold Medal, Old Fashioned Wins Gold At 2024 San Francisco World Spirits Competition
Knox Dobson ’s Superior Ready-to-Drink Improved Whiskey Cocktail Wins Prestigious Double Gold Medal & Old Fashioned Wins Gold At 2024 San Francisco World Spirits Competition
Knox & Dobson, a new collection of superior ready-to-drink cocktails, proudly announces that their Improved Whiskey Cocktail has been awarded the prestigious Double Gold Medal and their Old Fashioned Cocktail has won a Gold Medal in the Ready-to-Drink category at the 2024 San Francisco World Spirits Competition (SFWSC).
Founded in 2000, the San Francisco World Spirits Competition is the oldest and largest competition of its kind. Receiving a high-tier medal at SFWSC is a testament to exceptional quality and craftsmanship.
This year’s competition featured nearly 5,000 entries, judged by experienced and knowledgeable spirits critics through a blind tasting process, ensuring impartiality and integrity.
Knox & Dobson’s new collection of premium ready-to-drink bottled cocktails is designed to be shared with friends, making it easy to simply Open, Pour, and Enjoy!
The collection was meticulously curated with an uncompromising commitment to quality, craftsmanship, and taste by Knox & Dobson Founder & President Rob Levy (Former Owner, The Raymond 1886) and Creative Director Peter Lloyd Jones (The Raymond 1886, Everson Royce Bar, Proof Media Mix).
The lineup includes a gin Martini, classic Old Fashioned, Improved Whiskey Cocktail with Maraska Maraschino Liqueur, Rye Manhattan, and Moscow Mule.
Each cocktail features the highest quality ingredients such as hand-selected barrel-aged whiskey, distilled gin, natural cane sugar, and authentic Angostura Bitters.
“Our mission was to create a collection of cocktails that were equal in taste and quality to those freshly crafted by a skilled bartender. Peter Lloyd Jones was the best choice, and I can’t imagine working with anyone better,”
Rob Levy
Knox & Dobson Founder & President
“Pete’s experience at 1886 Bar at The Raymond and Everson Royce Bar, combined with his passion and creativity, make him the perfect partner at Knox & Dobson.”
Levy’s upbringing in Skokie, Illinois, at Knox Avenue and Dobson Street, is where he spent most of his adolescence in the ‘60s and ‘70s, hanging out “on the corner” with neighborhood kids who remain lifelong friends. Knox & Dobson is as much an elevated on-the-go handcrafted beverage experience as it is a distillation of hometown pride and a love of bringing people together.
The Knox & Dobson Improved Whiskey Cocktail (35.42% ABV), which was awarded this year’s Double Gold Medal, is made with straight aged rye whiskey, Maraska Maraschino Liqueur, and Angostura bitters. This cocktail features a spiced flavor profile combined with American oak, citrus, and bright and deep cherry notes, making it a whiskey cocktail meant to be sipped and savored.
The Knox & Dobson Old Fashioned (38% ABV), which was awarded the Gold Medal, consists of straight aged bourbon, natural cane sugar, orange oil, and Angostura Bitters. Enjoy the taste of aged bourbon with bright citrus flavors, bitters, raw cinnamon, clove, and American oak.
Knox & Dobson’s new collection of superior bottled cocktails are best served chilled or over ice. Each 200-milliliter bottle features two servings, perfect for sharing, so simply Open, Pour, and Enjoy!
Knox & Dobson is available for delivery Nationwide.
Visit Knox & Dobson to order your new favorite bottled cocktails today.
To see the full list of locations to purchase directly, please visit Knox & Dobson’s Stockists page.
-
Seafood, BBQ, Even Dessert: Chile’s Santa Ema Winery brings Flavor to your next meal
Chile’s Santa Ema Winery brings Premium Flavor to your next meal.
Chile’s Santa Ema Winery brings culture, family and premium wines to focus over their multi-generational history. Have you tasted one of their bottles? It brings dimension to light dishes, like seafood, heavier like BBQ, even dessert.
Today I have the opportunity to speak with Santa Ema’s Jaime Merino about life, history, flavor pairings and what’s next for Santa Ema.
I don’t know if people truly understand how busy wine professionals are. Would you mind just giving us an idea of how much you’re traveling and how you spend your time?
Jaime Merino: Yeah, absolutely. You know that in the wine industry, it is extremely important to be in front of the distributors that are our commercial arm into the different states.
We need to have an importer because we are an imported brand. So our wine’s coming from Chile. In order to get into the U.S., we need to have an importer. So we spend a lot of time in front of the importer and virtually every week we’re in touch either via video calls or phone calls or face to face, taking the wines into each one of the states, we need a distributor in those states.
That is the representative of the wine. So we assigned the brand to a set distributor in New York, for instance, and then that distributor with their sales force is going to take the wines to the trade, to the street. So it’s going to take it to the wine stores, going to take it to the restaurants, going to take it to the clubs, depending on the legalities of each one of the states.
Therefore, we need to spend a lot of time with the distributors and the sales forces of those distributors to make sure that they have the information for each one of the wines that they’re gonna be pushing. And then not only with the Salesforce of the distributors, but also with the trade and their sales forces.
Because any one of us as a consumer walking into a wine store that has already made the decision that we want to buy a wine, we probably have a budget. And also we probably have an idea that we want either a white or a red, but then we need to start diving into the details. Do I want domestic? Do I want imported?
And then if it is imported, do I want old world, new world? Then you start narrowing to the point that you’re going to say, I want to buy a wine from Chile.
Then that opens a new box of alternatives. So you can imagine the process of getting to one particular bottle of one particular supplier needs a lot of skimming into this very interesting and complex wine industry.
So let’s talk about the historic brand. Can you share a little bit about the history?
Jaime Merino: Yeah, absolutely. Santa Ema with one M, because we come from Chile.
But Santa Ema is a family owned company. It is owned by a family, last name Pavone, that their roots go back to Piedmont, Italy. So today, the company is run by members of the third and fourth generation of the family, and the founder of Santa Ema is the grandfather of the third generation, a gentleman named Pedro Pavone, that migrated from Italy, a little region in the Piedmont, Italy, called Rivalta.
And he migrated into South America, went across the Andes in a sidecar motorcycle and established himself in the heart of the Mao Valley, southwest of Santiago, the capital city in Chile. So he established himself in that area in 1917. And established his family, grew his family, and with his son, Felix Pavone, they bought some land and one of the properties that they bought in Isla del Maipo was actually devoted to agriculture, and that particular property, the name was Chakra Santa Ema, that is like an orchard Santa Ema or Farm Santa Ema.
So that is the origin of the name / brand that we use. Because Santa Ema was a staple landmark in that particular region.
They planted vineyards, they started producing wines that initially they were selling bulk.
But then in 1956, they founded Ema Winery, and they started producing their own wines to be bottled and started selling in the domestic market. Throughout the years and throughout the development of this company, pretty much done by Felix Pavone, we’re talking second generation.
The first exports of Santa Ema happened in 1986 into Brazil. When Brazil was just starting into becoming a wine consuming country. Today Brazil is one of the engines in South America in terms of top markets for wine consumption.
So ultimately it started as a father son business that grew and evolved into a multi generational still family business.
Yes. And probably different to many families involved in the wine industry and in the wine business for the Pavone family, this is it. So this is what they do. This is their life. This is their reputation.
Basically, they are not in the wine business because it’s trendy, because it’s fashionable. No, this is a business for them with family members hands-on. Today we have members of the third generation and fourth generation so we are undergoing a very interesting times to the winery because you can imagine that the members of the third generation are people mid 50s to early 60s and then the members of the fourth generation are their early tp mid 30s. Professionals coming from college with sometimes different visions from traditionally what the family has done.
A second ago, you mentioned regions. Let’s talk about the vineyard and the regions and the soil types Santa Emma uses and works with.
Jaime Merino: The winery and most of our properties are established in the Maipo Valley in Chile. Maipo is probably one of the most traditional valleys and wine regions in the country. Chile, for those people that have a rough idea of what Chile is, first of all, we need to look at South America.
If you look at South America, and – I will challenge people reading this to grab a map and look at South America – you’re going to notice that South America is shaped as a cluster of grapes. Therefore, no secret why South America is a very good vineyard paradise, as it is referred to sometimes, and that’s why we have very strong countries in South America producing wines.
Of course, Argentina, Uruguay, Brazil producing these days. Peru becoming a very interesting offering of wines. There is wine produced in Bolivia, Chile. We’re going to start seeing a lot of wines coming from South America. But then if we go back to Chile, Chile sits on the western side of South America.
It runs north to south, and it roughly expands for 4,000 miles, but with an average width that is no more than 180 to 200 miles. So the best way to picture Chile, as I normally explain to consumers and trade, take the northern tip. take the southern tip, flip it upside down, and bring it to the west coast in the U.S.
So now, the northern part of Chile is going to be from Los Angeles all the way down to Baja California.
Baja California, that is super dry and desert, that is going to be your Atacama Desert in Chile. The central part of the country, It’s going to run from San Diego all the way up to San Francisco, so it’s going to be pretty much the agriculture area of the country.
That’s why, when we move, into October, November, we start seeing a lot of peaches and plums and fruits coming from Chile because we are in the opposite season. Then if you go from San Francisco up to Seattle; and all the way up to Alaska, that is going to be the southern part of the country. So you’re going to go into the lake districts, ultimately you’re going to go into Antarctica.
So that is a good way to picture how Chile looks from north to south, that will be like moving from south to north on the western side of the U. S.
Now, if you grab Chile and you put it across the U. S., it will span more or less from New York all the way up to Seattle. So that is going to be the length of the country if we put it across the U.S.
I love those comparisons.
Jaime Merino: Appreciate that. Yeah, just to give a sense of location and a sense of what people should find there because sometimes at least here in the U. S. Chile is known for some ideas of certain regions, like for instance, the northern part of the country because of the Atacama Desert and the geysers in the in the northern part of Chile, or if you go to the southern part of Chile and you go to Torres del Paine, that is a very touristic area. Or ultimately, if someone is a little bit more exploring with an exploring soul, they can jump into Easter Island, that is also Chilean territory, and that will be more of the Polynesian side of Chile.
In terms of the Maipo Valley, it sits pretty much in the central part of Chile in the belly bottom of the country, Santiago being the capital city, and Maipo surrounds the Santiago to the south and runs from the foothills of the Andes, starting at 1,000 to 3, 000 feet above sea level, all the way to the coast, so we’re moving east to west, bordering the Pacific Ocean.
That is going to be pretty much what you’re going to see in Maipo. And that applies pretty much to most of the wine regions in Chile, running east to west. With very few exceptions, most of the valleys in Chile, Maipo for instance, they take the name out of the river that runs through the valley that waters the vineyards and all the agriculture activity that happens in the valley.
So Maipo Valley is because there is a Maipo River that runs from east to west. And then, since you’re coming from the Andes, starting at 3,000 feet and then going through the central part of Maipo and into the ocean you have very different growing conditions in Maipo Valley.
So most of the time I tell consumers when you are exposed to a bottle of wine coming from Chile that on the front label reads Maipo Valley, try to ask where in Maipo, because the conditions are going to be totally different.
Just to give you an example, here is a Sauvignon Blanc Select that reads Maipo Valley, but this is a central part of the valley that is only 25 miles inland from the ocean. So we have good, cool conditions to be able to produce a very expressive, fresh, crisp Sauvignon Blanc.
But then, on the other side, I have a Cabernet Sauvignon, also from Maipo Valley, but here we have a combination of fruit coming from a vineyard that we have at 1, 000 feet above sea level, with fruit coming from a vineyard sitting roughly at 500 feet above sea level.
Okay, so it is extremely important to understand this. Probably people are wondering why the altitude is so important or how the altitude could impact in terms of the style of wine that we’re going to produce. In simple words, if any of you come to visit us in Maipo, say January, February, March, that is our summertime, the first thing that I’m going to do is to make sure that you’re wearing a hat, that you have enough water, and most importantly, that you have sunscreen on you.
Okay, so let’s take this example now to the vines. Can we control the amount of water that the vines have? Yes, because our vineyards are planted with drip irrigation systems, so we can control the amount of water that each vine is getting.
Can we give hats to the vines? No, they need to find their own ways to protect themselves by growing extra leaves, trying to generate a very populated canopy of leaves to protect the clusters. What do the clusters do? Because we cannot put sunscreen on the clusters, so they need to naturally grow thicker skin to protect the fruit.
And just because of that thicker skin, you’re gonna have more structure, more tannin, more varietal expression. So that’s why it makes a very important difference where you’re planting your fruit or your vines in order to determine the style of wine you’re gonna get.
The higher you go, the more robust wines you’re going to be able to produce just because of this natural protection the vines develop.
We’re going to talk about your bottles.
Because we have a lot of foodies reading. What kind of foods would be great to pair with each one?
Jaime Merino: Before I go into the specifics of the wine, and particularly to all the foodies, I am one of those. Let me tell you that anytime that a winemaker that is going to be,”the winery chef”, is thinking on the wine that he’s going to be producing, he should be thinking immediately with what type of food he’s going to be pairing that wine.
That is probably one of the key aspects to understanding wines, and this is going to be at the same time an invitation to all our viewers, foodies or not foodies, to break taboos.
And what I mean by this is that probably our grandparents and eventually our parents were of the idea that whites are for seafood and shellfish and reds are for meats and game and why?
Why? Break taboos, play with this. This is a life element that we need to challenge to see how it performs with different types of foods and different types of elements. Also one of the other big differences that I find in Chile, comparing the U. S., in Chile, wine is part of the diet.
So for us, any meal lunch or dinner could not exist without a glass of wine to go with whatever type of food we’re going to be having. That is also a huge difference being part of the diet and not just looking at wine and approaching wine as a special occasion product that we’re going to be consuming.
Having said that, I have in front of me three of the most popular wines in our portfolio:
Santa Ema Select Sauvignon Blanc
Sauvignon Blanc is our Santa Ema Select Terroir. So Chile, in terms of whites, produces Sauvignon different types of white varieties. Chenin Blanc, Pinot Grigio, that is extremely popular, but Sauvignon Blanc is the queen of the whites, and Chile has a very strong reputation for Sauvignon Blanc.
One of the things that you need to be aware of is that stylistically, what we try to accomplish here is not the super grassy, grapefruity, very exuberant nose that you will find in Sauvignon Blancs coming from New Zealand. Sometimes you’re going to find that in Chile. But the style of wines in Chile in general is more geared towards France, the old world.
So this is going to be like a crossover between New Zealand and Sancerre. You’re going to have more minerality, you’re going to have a little bit more complexity, and not that you’re going to open this bottle and you’re going to have that very exuberant nose that is going to be extremely, Intriguing. No, it’s a little bit more tame.
It has a very nice refreshing acidity. It has a very crispy style with very interesting citrusy notes to it, making it a very good wine to enjoy at the end of the day, just because you want to hit a glass of wine at the end of the day or to be paired with food.
What type of food?
In my world, I will do ceviche all day long. If not, I will go with some oysters. Maybe with a delicate white fish – flounder or cod, for instance. Not too elaborate, not too much abusing on dairy products, cream or butter. The more simple, the better.
Cabernet Sauvignon from Maipo Valley and I have Merlot from Maipo Valley. I’m going to leave Merlot to the end. Although in tasting order, most probably. We’re going to do first Merlot and then Cabernet Sauvignon, but I’m going to explain the reasons why I’m leaving this Merlot to be the last one.
Santa Ema Select Cabernet Sauvignon
Cabernet Sauvignon from the Maipo Valley. In terms of the fruit, a combination of fruit coming from the central part of the valley and fruit coming from our vineyards in the foothills of the Andes. Just to give a little bit of the extra kick, extra structure, a little bit more of a backbone.
A Cabernet Sauvignon by the book, meaning a very honest, true expression of the variety. We use a combination of French and American oak barrels. We want a little bit of the expression of both types of wood. American most of the time is going to be more chocolate, more vanilla, more of the “sweet tastes” that you will find in wine.
French is going to give you more of the leather, the tobacco, a little bit more of the complexity. And that is the reason why we use a combination of both types: American oak barrels and French oak barrels. But not to abuse the oak, so we keep a percentage of the wine in American, and percentage of the wine in French, normally six to eight months, sometimes up to 10 months.
Then we blend it all together and we put it back in the bottle just to keep a good expression of fruit.
Red meats, strong cheeses, it works extremely well. So if you guys like grilling, barbecuing, big time, a perfect match to go with anything that you’re going to be grilling, barbecuing, but please leave the barbecue sauce in the pantry or the refrigerator because the sweetness of the barbecue sauce is going to kill most of the wines that are going to be pairing with it.
If you want ribs with barbecue sauce, fantastic! Drinking wines that are going to be suited for that is going to be challenging. I’m telling you try to keep your meats as clean as possible in terms of any super hot, spicy additions or the sweetness of barbecue sauce.
Santa Ema Reserve Merlot
Santa Ema has been working with Merlot for many years to the point that our reserve on Merlot is one of our flagships in the portfolio. Iit is a very particular wine because we use American oak barrels that are produced by a cooper in Missouri specifically for this wine with specs that are determined just for this wine.
What is the secret is that these barrels are toasted inside at a certain level of temperature that is going to allow a caramelization of the wood. That is going to be transferred ultimately into the wine via very distinctive notes of vanilla, roasted coconut, and sometimes nuances of chocolate, to the point that in certain markets, this wine is referred to as the cookies and cream wine or the chocolate kiss wine.
It’s a very interesting bottle to explore and to renew your vows with Merlot.
We have a very strong influence of Italian dishes here, so say a lasagna, chicken parmigiana will go extremely well with this, a Mexican dish with mole sauce, not too spicy mole, not too much in the heat side of mole, but more in the profile taste of mole. And if you really want to throw a curveball to this Merlot, try to venture and pair it with tiramisu and see what happens.
Phenomenal ideas.
Just to give you a little thing in relation to food and wine pairings. Many years ago, in a wine event here in Atlanta with Alton Brown, that is one of the Food Network celebrities, we put together a seminar “How to destroy a wine” and the whole concept of it was, me choosing wines, Alton Brown cooking and in the last minute doing something to what he was cooking for me to be able to say, ‘Alton, you destroyed my wine.’
So it was a very interesting experience and particularly for the consumers attending a very eye opening experience that very simple things like [preparing] a green salad that you drizzle some olive oil and you put a little bit of salt and pepper and in the last minute you say, ‘Okay, I’m going to pour this with the Sauvignon Blanc.’
Then Alton asking me, ‘Do you want me to squeeze some lemon on your salad?’ Sure, absolutely. But you destroy my wine. The show [had ]little tips and things like that.
Is there anything that we haven’t talked about that you really feel the audience wants to hear about or you want to share?
Jaime Merino: Today, one of the biggest challenges that we have as a country, Chile has a very good established reputation as a wine producing country, but most of the time perceived as a good value producing country, inexpensive wines coming from Chile. So you’re going to find brands out there, sometimes retailing for $5, 6, 7 a bottle.
And that’s fine. But that is one aspect of Chile. There’s another aspect of Chile of more premium, super premium, ultra premium wines.
I feel very often that consumers are afraid to venture into those more expensive wines. And sometimes when I’m talking more expensive, normally they retail between $15 and $18 a bottle.
That is a new Chile that needs to be discovered because that is where most of the interesting revolution in terms of the wine industry is happening right now.
My invitation is to go to your preferred store, go to the South American section or Chilean section, if there is one, and see what they have from Chile. Okay. That really
Where can we find these wines? What’s the website? And how can we follow you on social media?
Jaime Merino: Okay if you want to know a little bit more, go to www.SantaEma.CL the CL is for Chile.
If you want to follow us on social media, Instagram and Facebook
The easiest way to buy Santa Ema is go to wine.com and see what is available in your region,
-
LA Foodies: Celebrate 2023 with Great New Years Eve and New Years Day Menus Specials
Los Angeles celebrates 2023 with great New Years Eve and New Years Day menu specials.
Sip, Savor & Celebrate Modern Indian, Festive Italian, Modern Mexican, Signature Favorites.
Southern Soul Food, New American Fare, Smoked Meats, Truly Delicious Boozy Treats, and much, much more!
Arth’s Pistachio Lamb Chops, Photography by Tonelson
ARTH BAR + KITCHEN – CULVER CITY (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Arth Bar + Kitchen, Culver City’s modern Indian eatery is ringing in the New Year with their New Year’s Eve Dinner Celebration featuring their Signature Menu which includes Small Plates, Tandoor Starters, Entrées, Handcrafted Tandoor Breads, Accompaniments, Rice, and Desserts, along with Party Favors, and a performance by DJ Bains.
With its contemporary atmosphere, Arth Bar + Kitchen will be serving up their full list of Cocktails making this a New Year’s Eve to remember!
NEW YEAR’S DAY:
Celebrate New Year’s Day at Arth Bar + Kitchen by enjoying a modern Indian dinner with family and friends featuring Small Plates, Tandoor Starters, Entrées, Handcrafted Tandoor Breads, Accompaniments, Rice, and Desserts.
Arth Bar + Kitchen will also be crafting their full list of Cocktails including their special Old Monk’s Manhattan made of Old Monk Spiced Indian Rum, banana liqueur, cinnamon infused vermouth, vanilla liqueur, walnut bitters, garnished with a torched cinnamon stick making this a perfect way to welcome 2023!
Arth Bar + Kitchen will be open on New Year’s Eve, Saturday, December 31st, 2022, from 5:00 pm to 10:00 am; Arth Bar + Kitchen will be open on New Year’s Day, Sunday, January 1st, 2023, from 5:00 pm to 10:00 pm; 9531 Culver Boulevard, Culver City, CA 90232; 424.503.4155; www.ArthLA.com
BG’s Margherita Pizza, Photo Credit: Wonho Photo
BG – BEVERLY HILLS (NEW YEAR’S EVE):
BG, Nerano’s best kept secret, is bringing the heat to Beverly Hills this New Year’s Eve with a very special NYE Burlesque Dinner featuring Miss Marquez!
With a powerhouse team including Nerano Executive Chef Michele Lisi, Bar Director Jacki Smith, and Wine Director David Gary, BG’s NYE Burlesque Dinner with Miss Marquez will showcase Executive Chef Michele Lisi’s Signature Menu, Jacki Smith’s Craft Cocktails, Select Wines curated by David Gary and a speakeasy vibe that reminds one of 1923 as we ring in 2023!
BBG’s Violet Beauregard
BG Beverly Hills will be open on New Year’s Eve, Saturday, December 31st, 2022, from 5:00 pm to 10:30 pm;
BG Beverly Hills will be closed on New Year’s Day, Sunday, January 1st, 2023; 9960 S. Santa Monica Boulevard, Beverly Hills, CA 90212; 424.332.0439; www.BGBeverlyHills.com
CELESTINO RISTORANTE – PASADENA (NEW YEAR’S EVE):
NEW YEAR’S EVE:
Executive Chef and Owner Calogero Drago knows how to celebrate New Year’s Eve and this year is no exception at Celestino Ristorante!
The last meal of 2022 is going to be everything one could wish for and more with Celestino Ristorante’s New Year’s Eve Specials Menu or guests can enjoy any of the delectable dishes from Celestino Ristorante’s Sicilian Signature Dinner Menu complimented by a Specialty Cocktail, Bottle of Wine, or Champagne from Celestino Ristorante’s award-winning Wine List. As Chef Calogero Drago likes to say, “Life is beautiful!” and his menu will make you feel jubilant and ready to welcome 2023!
Celestino Ristorante will be open on New Year’s Eve, Saturday, December 31st, 2022, from 4:30 pm to 10:00 pm;Celestino Ristorante will be closed on New Year’s Day, Sunday, January 1st, 2023; 141 South Lake Avenue, Pasadena, CA, 91105; 626.795.4006; www.CelestinoPasadena.com
DRAGO CENTRO – DOWNTOWN LOS ANGELES (NEW YEAR’S EVE):
NEW YEAR’S EVE:
Come ring in 2023 at Drago Centro in Downtown Los Angeles this New Year’s Eve as Owner and Executive Chef Celestino Drago prepares a special
CENA DI SAN SILVESTRO (New Year’s Eve) Six-Course Tasting Menu ($200 per person)
including Kanpachi, Cipolle Fritte, Capperi, Peperoncino, Gel Fluido al Limone, Kanpachi, fried onions, capers, chili, and lemon fluid gel,
Torta di Granchio Dungeness, Peperoni Piquillo, Rucola, Remoulade, made with Dungeness crab cake, piquillo peppers, arugula, and remoulade,
Pasta Mista, Langostino, Americaine, a mixed pasta, langostino, and Americaine, Branzino Cileno, Gnocchi, Pomodoro Cimelio, Scampi, Chilean sea bass, gnocchi, heirloom tomato, and scampi,
Kagoshima A5 NY, Patate Affumicate, Salsa al Rosmarino e Pepe, Kagoshima A5 NY Wagyu smoked potato, with a rosemary peppercorn sauce, and Torta Cassata Siciliana Sfera, a sphere Sicilian cassata cake for Dessert.
Guests can also enjoy a Specialty Cocktail, Wines by the Glass, and Wines & Champagne by the Bottle from Drago Centro’s award-winning Wine List. So come celebrate, toast, and cheer the New Year at Drago Centro!
Drago Centro will be open on New Year’s Eve, Saturday, December 31st, 202, from 5:00 pm to 10:00 pm; Drago Centro will be closed on New Year’s Day, Sunday, January 1st, 2023; 525 South Flower Street, Los Angeles, CA 90071; 213.228.8998; www.DragoCentro.com
EL GRANJERO CANTINA – THE ORGINAL FAMERS MARKET LOS ANGELES (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Come celebrate Nochevieja or Año Nuevo at El Granjero Cantina as Executive Chef Jenni Sklar serves up her innovative Mexican menu showcasing Antojitos (Snacks), Ensaladas (Salad), Quesadillas featuring the HIBISCUS made with sauteed hibiscus flowers, onion and cheese,Tacos, Los Tazones (Bowls), Burritos, Acompanantes (Sides), and Dessert.
El Granjero Cantina will also be serving up their Specialty Holiday Cocktails offering something for everyone including Tobin Shea’s ‘Tis the Season Margarita prepared with tequila, prickly pear, lime, and Ancho Reyes, Poison Apple Mule made of vodka, apple spice, and lime
Mrs. Clause’s Martini comprised of guest’s choice of spirit, cold brew, and Tia Maria, and Hot Chocolate served with marshmallows that you can spike to make this amazing night exceptionally bright!
NEW YEAR’S DAY:
Say Feliz Año Nuevo at El Granjero Cantina on New Year’s Eve Day as while enjoying some of the best people watching at The Original Farmers Market Los Angeles.
Executive Chef Jenni Sklar will be cooking up her innovative Mexican menu all day and evening featuring a selection of Antojitos (Snacks), Ensaladas (Salad), Quesadillas, Tacos, Los Tazones (Bowls), Burritos, Acompanantes (Sides), and Dessert.
El Granjero Cantina will also be showcasing their full beverage menu that includes Wine, Beer, Non-Alcoholic Beverages and Soft Drinks, Espresso, Tea, Specialty List of Tequilas y Mezcal,
Mezcal List and Specialty Cocktails created by Tobin Shea including the Classic Margarita with a choice of tequila or mezcal, Cointreau, fresh lime and citrus agave, EGC Old Fashioned made with reposado tequila, mezcal and Meletti organe,
Rasp-Hib Cocktail with tequila, italicus, raspberry hibiscus tea, lime and soda, Paloma prepared with tequila, grapefruit, lime and salt on draft, and much, much more this New Year’s Day!
El Granjero Cantina at The Original Famers Market Los Angeles will be open on New Year’s Eve, Saturday, December 31st, 2022, from 11:30 am to 9:30 pm; El Granjero Cantina will be open on New Year’s Day, Sunday, January 1st, 2023, from 10:00 am to 8:30 pm; 6333 W. 3rd Street, Los Angeles, CA 90036; 323.879,9324;www.CantinaLA.com
Photo Credit: Courtesy of El Granjero Cantina
EMILIA RISTORANTE – LOS ANGELES (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Grab your sparklers and stroll over to Emilia Ristorante this New Year’s Eve and sip a Sparkling Wine with savoringEmilia Ristorante’s Signature Menu featuring Al Centro Tavola (Something to Share), Insalate (Salads), Paste & Risotto, I Secondi (Main Dish), I Contorni (Sides), and Desserts, where each dish inspired from the Emilia-Romagna region of Italy and can also be perfectly paired with a White Wine, Rosé, or Red Wine from Emilia Ristorante’s award-winning Wine List.
NEW YEAR’S DAY:
Get ready to roll out of bed and into 2023 by heading to Emilia Ristorante for Breakfast, Lunch or Brunch!
Enjoy Emilia Ristorante’s Breakfast & Lunch or Weekend Brunch Menus featuring Uova in Camicia, two organic poached eggs served over sautéed jumbo green asparagus, topped with smoked Guanciale Hollandaise sauce and sliced Parmigiano-Reggiano cheese,
Focaccia da Colazione, flatbread with smoked mozzarella, sliced tomato and crispy Guanciale, topped with a sunny-side-up egg, arugula and sliced Parmigiano,
La Piadina di Mattina, an Emilia-Romagna traditional bread roll, filled with two organic scrambled eggs, Fontina cheese, Italian ham, served with side of mixed-green salad,
Quiche agli Asparagi e Provolone, traditional Italian-quiche puff pastry with Fontina cheese and asparagus, served with an organic mixed-green salad,
Toast Francese, French toast topped with mixed berries, served with organic maple syrup,
Salmone Affumicato, King salmon plate, softened cream cheese, topped with shred hard boiled eggs, diced red onion, chives, crispy capers, served with toasted sourdough bread,
Uovo alla Benedettina, two organic poached eggs, served over house-made focaccia bread, topped with Italian ham, Provolone cheese, and smoked Guanciale Hollandaise, and much more.
Toast Francese, Photo Credit: Wonho Photography
Each of these beautiful Breakfast, Lunch and Weekend Brunch dishes can be perfectly paired with an Italian Sparkling Wine, White Wine, Rosé, or Red Wine from Emilia Ristorante’s award-winning Wine List.
Emilia Ristorante will be open on New Year’s Eve, Saturday, December 31st, 2022, from 5:00 pm to 10:00 pm; Emilia Ristorante will be open on New Year’s Day, Sunday, January 1st, 2023, for Brunch and Lunch from 8:00 am to 3:00 pm, and for Dinner from 5:00 pm to 10:00 pm; 8500 Burton Way, Los Angeles, CA 90048; 424.999.4755; www.EmiliaLA.com
GEORGIA’S RESTAURANT – ANAHEIM PACKING HOUSE & LONG BEACH EXCHANGE (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Prosperity Meal! Make your last meal of 2022 memorable and set the stage for a prosperous New Year! Did you know that in the South, Black-Eyed Peas and Collard Greens symbolize wealth?
Even folks who aren’t from the South go all in on eating a New Year’s Eve Prosperity Meal featuring Black-Eyed Peas, Leafy Collard Greens and Cornbread for good luck on New Year’s Eve, giving you everything you need to welcome wealth: Pennies, Dollars & Gold.
Come ring in 2023 right at Georgia’s Restaurant’s at the Anaheim Packing House and Long Beach Exchange on New Year’s Eve to be sure that wealth and prosperity come your way!
Georgia’s Restaurant at the Anaheim Packing House will be open on New Year’s Eve, Saturday, December 31st, 2022, from 11:00 am to 9:30 pm; 440 South Anaheim Boulevard #209A, Anaheim, CA 92805; 714.906.1900; www.Georgias-Restaurant.com
Georgia’s Restaurant at the Long Beach Exchange will be open on New Year’s Eve, Saturday, December 31st, 2022,from 11:00 am to 8:30 pm; 4101 McGowen Street, Suite 155, Long Beach, CA 92630; 562.420.5637; www.Georgias-Restaurant.com
NEW YEAR’S EVE DAY – GEORGIA’S RESTAURANT AT THE LONG BEACH EXCHANGE:
Come celebrate New Year’s Day with a Boozy Brunch at Georgia’s Restaurant at the Long Beach Exchange as they are kicking-off 2023 with a bang and serving up a Southern “Soul-delicious”
Brunch all day long!
Share savories such as the Fried Egg Sandwich, with choice of cooked egg, mayonnaise and bacon, the Sausage, Bacon and Eggs served with blackened country potatoes and toast, or Co-Owner Nika Shoemaker-Machado’s personal favorite, the hearty Steak and Eggs, featuring top sirloin steak and a side of blackened country potatoes.
For those that love a sweet start to their day, there is Grilled French Toast made the old-fashioned way and topped with powdered sugar and strawberries, theCinnamon Apple Waffle topped with warm sautéed apples in a finger-licking cinnamon syrup, and a dollop of whipped cream.
Alternatively, guests can also have the best of both the sweet and savory worlds with the Chicken and Waffles, which stars Georgia’s signature fried chicken, a process that begins with Co-Owner Marlon Machado’s Brazilian buttermilk brine and ends with a seasoned crispy cornmeal crust courtesy of Nana Gretchen’s very own grandmother, served on a Belgian waffle with creamy honey butter, and maple syrup.
Soul-delicious Southern staples also include the Fish & Grits featuring Creole seasoned cornmeal crusted fried catfish, or the classic Shrimp & Grits made with Creole seasoned shrimp over a bed of savory grits.
Get festive with the vegetarian friendly Mardi Gras Omelet, featuring green and red bell peppers, onions, and cheese, indulge Georgia’s new Eggs Benedict.
A selection of thirst-quenching Beverages is also available and what libation is more appropriate at Brunch than a bright and bubbly Mimosa? Georgia’s Restaurant also features Signature Peach and Seasonal Sangria, Red Wine andWhite Wine by the glass or bottle, and craft bottled Beer to complement each dish. For those looking for a more full-bodied beverage, the Bloody Mary ought to do the trick.
Georgia’s Restaurant at the Long Beach Exchange will be open and serving their New Year’s Day Boozy Brunch on Sunday, January 1st , 2023, from 9:00 am to 2:00 pm and they will serving their signature menu from 11:00 am to 9:00 pm; 4104 McGowen Street, Suite 155, Long Beach, CA 92630; 562.420.5637; www.Georgias-Restaurant.com
HANK’S – PALISADES VILLAGE ( NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Get ready for a very Happy New Year and head to Hank’s at Palisades Village this New Year’s Eve to raise a glass and do an NYE East Coast Toast (9:00 pm)!
Come celebrate during the day while enjoying a very happy New Year’s Eve Brunch or savor Executive Chef Isaias Peña’s Signature Menu featuring elevated American classic Appetizers, Seasonal Salads, Flatbreads, Burgers including Chef Peña’s award-wining Hank’s Double Diamond Burger, Sandwiches, Signature Dishes, Sides, and Desserts.
Guests can also toast to 2023 with one (two, or three) Hank’s Tableside Martinis, Coravin poured Wines by the Glass, Draft or Bottled Beers, Boozy Shakes or Floats to make sure you are ringing in this New Year just right!
NEW YEAR’S DAY:
Get ready to make your first New Year resolution and head to Hank’s at Palisades Village!
Celebrate “Out with the old, in with the new” while enjoying a New Year’s Eve Brunch celebration showcasing Mimosas, Bloody Marys, Tableside Martinis,
Executive Chef Isaias Peña’s Brunch Menu
featuring his New York Steak and Eggs, The #77 Burrito,Omelette, Strawberry Waffles, Shrimp & Polenta, Eggs Benedict, Avocado Toast, Huevos Rancheros, and Hank’s Classic Breakfast to make sure to toast and ring in the New Year just right!
Hank’s will be open on New Year’s Eve, Saturday, December 31st, 2022, for Brunch from 10:00 am to 4:00 pm and Dinner from 4:00 pm to 10:00 pm
Hank’s will be open on New Year’s Day, Sunday, January 1st, 2023, for Brunch from 10:00 am to 4:00 pm and Dinner from 4:00 pm to 9:00 pm; 1033 N. Swarthmore Avenue, Pacific Palisades, CA 90272; 424.363.7166; www.HanksPalisades.com
Knox & Dobson Holiday Cocktail Gift Box, Photo Credit: Jakob N. Layman
KNOX & DOBSON – (NEW YEAR’S EVE & NEW YEAR’S DAY):
If you are looking for the perfect way to ring in 2023, order Knox & Dobson’s new Holiday Cocktail Gift Box featuring a premium Gin Martini, classic Old Fashioned, Improved Whiskey Cocktail made with Maraska Maraschino, and authentic Rye Manhattan ($70 per Gift Box – 2 Servings per each Bottled Cocktail) and be the life of the party of any New Year’s Eve or New Year’s Day Party and just OPEN, POUR & ENJOY!
Knox & Dobson Holiday Cocktail Gift Box, Photo Credit: Jakob N. Layman
Knox & Dobson is offering a special Holiday Promo Code “KDGIFT” to SAVE $10 when you order Knox & Dobson’s Holiday Cocktail Gift Box directly at www.KnoxandDobson.com or please visit the Knox & Dobson Stockists to see where you can walk-in and purchase directly.
MI PIACE – PASADENA (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Come celebrate New Year’s Eve with a decadent Italian feast, with Live Music, Party Favors, and Champagne Toast at Mi Piace!
Guests will enjoy Executive Chef Gil Saulnier’s Mi Piace Signature Menu & Specials with items such as the Ravioli con Salsiccia with sautéed mild Italian sausage, wilted broccolini, sundried tomatoes, sliced garlic and white wine finished with Pecorino cheese; Grilled Double Lamb Chops prepared with a Port wine demi-glace and roasted Yukon potatoes, or the decadent Spaghetti Aragosta comprised of sautéed diced lobster tail tossed with spaghetti in a San Marzano smokey chipotle cream sauce.
Even those on Santa’s naughty list can indulge in Mi Piace’s decadent Desserts
Even those on Santa’s naughty list can indulge in Mi Piace’s decadent Desserts which are a big part of Mi Piace’s New Year’s Eve celebration, so do not miss any delectable delights such as theMidnight Fantasy, a chocolate cake with Swiss bittersweet chocolate fudge and raspberry purée, Tiramisu, or New York Cheesecake with a creamy graham cracker crust and fresh strawberries and whipped cream.
Raise a glass as you ring in 2022 by pairing these delicious dishes with any one of Mi Piace’s award-winning wines or try Mi Piace’s Ciao Bellococktail comprised of Borghetti Espresso Liqueur, Galliano Liqueur, almond milk, and espresso and then head over to the Mi Piace Lounge for Live Music from 10:00 pm to 1:00 am with Party Favors, countdown to the New Year, and a Complimentary Champagne Toast at Midnight as guests can dance the night away!
NEW YEAR’S DAY:
Welcome 2023 by watching the iconic 2022 Tournament of Roses Parade and then head to Mi Piace located on Colorado Boulevard after viewing the many magnificent floral floats, marching bands, and equestrians to carry on and continue the celebration!
This iconic Italian eatery opens its doors to all parade-goers for a festive day welcoming the New Year!
New Year’s Day is also National Bloody Mary Day, enjoy a Mi Piace Classic Bloody Mary
Being that New Year’s Day is also National Bloody Mary Day, it is only right to kick things off by enjoying a Mi Piace Classic Bloody Mary comprised of Absolut vodka, house-made spicy Bloody Mary mix, celery salted rim, and crisp celery stalk garnish.
Celebrate the first meal of the New Year with Homemade Ricotta con Crostini – 2 Ways served with a SWEET organic lavender honey and Tahitian vanilla and a SAVORY lemon zest with extra virgin olive oil, fresh herbs, fleur de Sel, served with grilled ciabatta, or the Carpaccio, made of paper thin sliced raw prime beef filet mignon topped with arugula, shaved Reggiano, capers, and honey dry mustard vinaigrette.
Enjoy and share a handmade pasta like the Pappardelle Bolognese, prepared with natural skirt steak, seasoned pancetta, Porcini mushroom, vegetable mirepoix, San Marzano tomatoes and touch of cream, or the Gnocchi, made with potato, spinach, and goat cheese gnocchi with roasted ricotta in a caramelized garlic and basil marinara sauce.
For something savory, try the Milanese, which is a breaded, pounded, sautéed 16-ounce veal chop with a demi-glace lemon parsley sauce, served with arugula salad with buffalo mozzarella and cherry tomatoes, tossed in an Italian dressing, or the Pollo al Prezzemolo, with Mary’s Free-Range organic grilled chicken stuffed with fresh herbs in a caramelized garlic, parsley, lemon, butter sauce, accompanied with whipped potatoes and fresh vegetables.
The first day of the New Year would not be complete without something sweet from the Mi Piace Bakery, so come celebrate New Year’s Day the delectably delicious Italian way at Mi Piace!
Mi Piace will be open on New Year’s Eve, Saturday, December 31st, 2022, for Lunch from 11:00 am to 4:00 pm, and for Dinner from 5:00 pm to 11:00 pm; The Mi Piace Lounge will be open on New Year’s Eve from 11:00 am to 1:30 am; Mi Piace will be open on New Year’s Day from 11:00 am to 11:00 pm; 25 East Colorado Boulevard, Pasadena, CA; 626.795.3131; www.MiPiace.com
NATIVE SON LA – DOWNTOWN, LOS ANGELES (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Native Son LA is ready to ring in their first New Year’s Eve by celebrating Christmas Eve Bunch! Start off by enjoying Beverage Director Brock Woolsey’s Nativity Son Cocktail, a seasonal spritz using Santa Barbara County pinot noir, cranberry juice, sparkling rosé, and Mommenpop Kumquat (a fortified wine produced in Napa, with kumquat, fig leaf, & green cardamom), garnished with a sprig of rosemary, or experience Head Brewer JP Boudwin’s newest Beer – EL DOJO Mexican Lager, and more.
Executive Chef Alec Guerrero’s What’s Cookin’ Menu offers up Sharable Bites, Salads, Burgers, Bigger Bites, and House-made Sweets which are not to be missed as you sip, savor, and celebrate the Countdown to 2023!
NEW YEAR’S DAY:
Welcome 2023 and Native Son LA is ringing in New Year’s Day just right toasting with Bottomless Mimosas, a special Apple Cider Monthly Mimosa
Micheladas, Beer, Wine & Spritz Menu featuring Beverage Director Brock Woolsey’s Dolomite Cocktail, made of Pasubio Blueberry Amaro, Amontillado Sherry, and bitters.
Executive Chef Alec Guerrero will be serving up his Weekend Brunch Menu which offers Bites, Bigger Bites featuring the Native Omelette, Ricotta Toast & Jam, French Toast, PB&J Sandwich, Native Slam, and Native Slam Burrito, Lunch Bites, Al a Carte Bites, and Sweet Bites for the perfect start to a beautiful New Year!
Native Son LA will be open on New Year’s Eve, Saturday, December 31st, 2022, from 10:30 am to 2:00 am; Native Son LA will be open on New Year’s Day, Sunday, January 1st, 2023, from 10:30 am to 10:00 pm; 832 S. Olive Street, Los Angeles, CA 90014; 213.270.1599; www.NativeSonBar.com
NERANO – BEVERLY HILLS (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Come celebrate New Year’s Eve at Nerano Beverly Hills as Executive Chef Michele Lisi serves seven New Year’s Eve Specials including the Antipasti – Vellutata di Topinambur, a Jerusalem artichoke soup with rustic croutons and chives, and the Primi showcases the Risotto Champagne e Caviale Ossetra, Veuve Clicquot risotto, chives, and lemon zest topped with Royal Imperial Ossetra Caviar, and Ravioli di Burrata Bugliese, Gamberi Rossi, Pistacchi di Bronte, home-made ravioli filled with Apulian Burrata, red shrimp, toasted pistachios, and chives.
The Secondi specials feature Merluzzo pelle Nera, pan roasted Alaskan black cod, saffron potato purée, and crispy artichokes
Costine di Manzo Brasate al Chianti, braised beef short ribs in a Chianti wine sauce, over truffle mashed potatoes, and crispy spinach.
For the final finish, Chef Lisi’s Dolce will not disappoint with Sorbetto agli agrumi, house-Spun winter citrus sorbet, and Millefoglie Scomposta, a deconstructed mille-feuille with French vanilla Chantilly cream, strawberries, and toasted hazelnut crunch.
For those that want to decadently indulge this New Year’s Eve, Executive Chef Michele Lisi also presents his White Truffle Tasting Menu featuring three delectable courses starting with the antipasto which spotlights Chef Lisi’s Burrata con Tartufo Bianco prepared with imported Apulian Burrata, San Danielle Prosciutto, and rosemary focaccina.
The primo course showcases a choice of the Tagliolini al Tartufo Bianco with handmade tagliolini pasta, butter emulsion, Parmigiano Reggiano “Vacche Rosse” 36 months, or Risotto al Tartufo Bianco made of Acquerello Carnaroli risotto, mantecato with Parmigiano Reggiano 24 months.
Chef Lisi’s Dolce is the perfect finish spotlighting his Panna Cotta con Miele al Tartufo, vanilla panna cotta, truffle infused honey, and hazelnut granella. Each course is delicately curated to be enhanced by the flavor of freshly shaved White Truffle from Alba, Italy and is offered with a suggested Optional Wine Pairing to ring in 2023 right!
NEW YEAR’S DAY:
Before you make any resolutions, come enjoy a celebratory New Year’s Day Dinner at Nerano! Let Executive Chef Michele Lisi, Bar Director Jacki Smith, and Wine Director David Gary help you ring in 2023 just right by enjoying Chef Lisi’s Signature Menu, Smith’s Craft Cocktails, and specially selected Wines curated by David Gary while sitting at a beautifully lit table inside or on Nerano’s stunning garden patio.
Nerano will be open on New Year’s Eve, Saturday, December 31st, 2022, from 5:00 pm to 10:00 pm; Nerano will be open on New Year’s Day, Sunday, January 1st, 2023, from 5:00 pm to 9:00 pm; 9960 S. Santa Monica Boulevard, Beverly Hills, CA 90212; 310.405.0155; www.NeranoBH.com
QUE PADRE – PACIFIC PALISADES (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
It’s New Year’s Eve and time to celebrate at Qué Padre! Executive Chef Isaias Peña is counting down the clock by offering up his Signature Menu featuring Starters, Signature Tacos, Mains, Quesadillas, Fajitas, Bowls, Ensalada Mexicana, Ceviche Tostadas, Sides, Desserts, and Kid’s Combo. Guests can also get the party started by enjoying any one of Qué Padre’s handcrafted Margaritas, Frozen Cocktails, Cocktails, Tequila Flights, Tequila, Mezcal, Wine or Beer while ringing in the New Year!
NEW YEAR’S DAY:
This New Year’s Day take some time to get away at Qué Padre! Executive Chef Isaias Peña is serving up his fullSignature Menu featuring Starters, Signature Tacos, Mains, Quesadillas, Fajitas, Bowls, Ensalada Mexicana, Ceviche Tostadas, Sides, Desserts, and Kid’s Combo and guests can gather, and people watch while enjoying a handcrafted Margarita, Cocktail, Frozen Cocktail, Tequila Flight, Tequila, Mezcal, Wine or Beer.
Photography by Tonelson
Qué Padre will be open on New Year’s Eve, Saturday, December 31st, 2022, from 12:00 noon to 9:00 pm; Qué Padrewill be open on New Year’s Day, Sunday, January 1st, 2023, from 12:00 noon to 9:00 pm; 15225 Palisades Village Lane, Pacific Palisades, CA 90272; 310.461.8226; www.QuePadreTacos.com
SMOKE CITY CHAR BAR – ARTS DISTRICT IN DOWNTOWN LOS ANGELES (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Savor the last day of 2022 and head to Smoke City Char Bar in the Arts District in Downtown Los Angeles this New Year’s Eve where you can celebrate by enjoying slow smoked and succulent barbecue while sipping Salvador’s Sangriaor Handcrafted Cocktails like Van Gogh’s Flask comprised of house-aged Woodford Reserve, Amaro, Aperol, Cherry Heering and Bogart Bitters while ringing in 2023!
Guests can start with the Brisket Deviled Eggs or Burnt Ends Mac & Cheese Bites for Appetizers, then enjoy an Artisan Salad
BBefore you Choose Your Smoked Meats or create your own Meat Combination Plate choosing between Beef Tri-Tip, Beef Brisket, Turkey Breast, Sausage Link, Pulled Pork, Pacific Salmon, or Jackfruit for vegetarians
Then select The Sauces and your Sharable Sides such as Napa Cabbage Slaw, Truffle French Fries, Cast Iron Skillet Cornbread, Smoke City Baked Beans, Southern Style Collard Greens, Smoke House Chili, and more.
Guests can celebrate and make some noise while indulging in Smoke City Char Bar’s Dessert while savoring the Strawberry Shortcake on a homemade buttermilk biscuit with strawberry curd, Chantilly cream, fresh strawberries and Fosselman’s ice cream, or Smokehouse S’mores made with a toasted scratch marshmallow with Nutella and graham crackers with orange zest.
NEW YEAR’S DAY:
Resolve to make better New Year’s resolutions this year and add Smoke City Char Bar to your list!
This New Year’s Day, head to downtown L.A.’s newest smokehouse for a delectable New Year’s Day Brunch featuring Buttermilk Biscuit Eggs Benedict, Beef Tri-Tip Steak & Eggs, Buttermilk Pancakes, Avocado Toast, Smoked Brisket Hash, and much more while toasting the New Year with Mimosas and Pork Belly Bloody Marys!
Smoke City Char Bar will be open on New Year’s Eve, Saturday, December 31st, 2022, from 11:00 am to 12:00 Midnight; Smoke City Char Bar will be open on New Year’s Day, Sunday, January 1st, 2023, from 11:00 am to 11:00 pm; 899 Traction Avenue, Los Angeles, CA 90013; 213.935.8194; www.SmokeCityCharbar.com
Photo: Smoke City Char Bar Table Spread, Burnt Ends Mac & Cheese Bites, Crisp Fried Smoked Pork Belly, Salvador’s Sangria, Van Gogh’s Flask, Strawberry Shortcake, Smokehouse S’mores
SO.PA AT L’HORIZON – PALM SPRINGS (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
Celebrate New Year’s Eve at SO.PA at L’Horizon in Palm Springs and enjoy Executive Chef Michael Hung’s Five-Course Tasting Menu ($135.00 per person) starting with a Classic Gougere stuffed with local Medjool dates and Blue de Basque, then Icelandic King Salmon Crudo with variations of celery, pickled mustard seed, and Siberian Osetra Caviar.
For the Third Course, guests will enjoy Stuffed Delicata Squash, Lacinato kale, brown and wild rice with a black truffle coulis, and for the Main, the Grilled Petite Filet Mignon with potato and Parmigiano Reggiano gratin, and sauce au poivre.
Each course can also be enjoyed with one of Beverage Director Kelly David’s Handcrafted Cocktails, or Champagne, Red, White or Rosé Wine from SO.PA’s award-winning Wine List by the glass or the bottle, and for the final finishing touch, Chef Hung will be presenting a Ginger Toffee Pudding Cake with Whipped Creme Fraiche.
Photo Credit: Wonho Photo
NEW YEAR’S DAY:
Welcome 2023 by enjoying New Year’s Day Dinner at SO.PA and experience Executive Chef Michael Hung’s progressive and refined New American Dinner Menu spotlighting global influences while enjoying one of Beverage Director Kelly David’s Handcrafted Cocktails, and then toasting the New Year with some Champagne, Red, White or Rosé Wine from SO.PA’s award-winning Wine List.
SO.PA at L’Horizon will be open for New Year’s Eve Dinner, Saturday, December 31st, 2022, from 5:30 pm to 9:00 pm;SO.PA at L’Horizon will be open on New Year’s Day, Sunday, January 1st, 2023, from 5:30 pm to 9:00 pm; 1050 East Palm Canyon Drive, Palm Springs, CA 92264; 760.323.1858; www.LHorizonPalmSprings.com
THE COLONY CLUB AT THE COLONY PALMS HOTEL – PALM SPRINGS (NEW YEAR’S EVE & NEW YEAR’S DAY):
NEW YEAR’S EVE:
The countdown to New Year’s Eve is on at The Colony Club in Palm Springs as Executive Chef Michael is celebrating with three New Year’s Eve Specials featuring Ocean Trout Caviar with Potato Latkes with a hard cooked egg, crème fraiche and Chives,
Honey Baked Pork Loin Ham served with roasted Brussels sprouts, pineapple compote, and natural Jus,
Ginger Toffee Pudding Cake with market apples, and whipped crème fraiche. Each New Year’s Eve Specialcan be enjoyed with one of Beverage Director Kelly David’s Handcrafted Cocktails, glass, or bottle of Champagne, Red, White or Rosé Wine from The Colony Club’s award-winning Wine List.
NEW YEAR’S DAY:
Ring in the first day of the New Year by enjoying Executive Chef Michael Hung’s innovative California Fare for Brunch, Lunch, and Dinner this New Year’s Day. Guests of The Colony Club can dine inside the main dining room while enjoying the modern take on Art Deco glamour or enjoy the warm breezes while dining al fresco poolside with a stunning view of the mountains while sipping one of Beverage Director Kelly David’s Handcrafted Cocktails, Mimosa, Michelada, Bloody Mary or savoring some Champagne, Red, White or Rosé from The Colony Club’s award-winning Wine List.
The Colony Club at The Colony Palms Hotel will be open for New Year’s Eve Dinner, Saturday, December 31st, 2022,from 5:30 pm to 9:00 pm; The Colony Club at The Colony Palms Hotel will be open on New Year’s Day, Sunday, January 1st, 2023, from 8:00 am to 9:00 pm; 572 N. Indian Canyon Drive, Palm Springs, CA 92262; 760.969.1818;www.ColonyPalmsHotel.com
THE RAYMOND 1886 – PASADENA (NEW YEAR’S EVE):
NEW YEAR’S EVE:
Kick-off this New Year’s Eve with an early celebration at The Raymond 1886! This special holiday calls for a very special meal and The Raymond 1886 will be offering a Three-Course New Year’s Eve Tasting Menu ($155.00 per person). This festive feast begins with the First Course featuring a choice of Scallop Rockefeller, sea scallop, garlic breadcrumbs, spinach, and Champagne butter, or Grape & Prosciutto Salad with prosciutto di parma, frisée, red grapes and gorgonzola dolce.
The savory Second Course offers a choice Cornish Game Hen served with cranberry orange harissa and roasted root vegetables, Branzino, Mediterranean Sea Bass served roasted bell pepper purée, lentils and fennel, Chateau Briand, filet mignon, pommes purée, crispy Brussels sprouts leaves, and bone marrow bordelaise, or Stuffed Eggplant with Moroccan spiced lentils, baby heirloom tomatoes, sweet peppers, and romesco.
The Dessert course offers a choice of either the Chocolate Lava Cake or Pumpkin Spice Panna Cotta.
The Raymond 1886’s New Year’s Eve Tasting Menu is meant to pair perfectly with a bottle of wine from The Raymond 1886’s award-winning Wine List or full 1886 Cocktail List, along with a Complimentary Champagne Toast making dining at The Raymond 1886 a great way to ring in 2023!
The Raymond 1886 will be open for New Year’s Eve Dinner, Saturday, December 31st, 2022, from 4:00 pm to 9:00 pm;The Raymond 1886 will be closed on New Year’s Day, Sunday, January 1st, 2023; 1250 South Fair Oaks Avenue, Pasadena, CA 91105; 626.441.3136; www.TheRaymond.com
-
Sustainably Crafted Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month
Sustainably Crafted Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month a global campaign to plant 70,000 trees in 2022.
To celebrate Earth Month, Flor de Caña, a Carbon Neutral and Fair Trade Certified ultra-premium rum, is joining forces with retailers, bars, restaurants and consumers around the world to launch a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.
Advertisement
The sustainably crafted rum brand has already planted over 800,000 trees since 2005 and is well on its way to fulfill its pledge of planting one million trees by 2025.
The campaign titled “Together for a Greener Future“, supported by environmental charity One Tree Planted, includes a series of activations in points of sale and initiatives on social media (#TogetherForAGreenerFuture) to raise awareness on the importance of reforestation, as well as tree planting events in various countries throughout the year.
Related: Wanna Fall in Love With a New Bourbon? Here are 6 Reasons to Taste Ben Holladay Missouri Straight Bourbon Whiskey
Individuals will also be able to support reforestation efforts by donating through Flor de Caña’s fundraising page with One Tree Planted, which guarantees that for every dollar donated, one tree will be planted.
In turn, Flor de Caña will match all individual donations received during the campaign.
“One Tree Planted is proud to continue our partnership with Flor de Caña,
who have supported reforestation projects through unique fundraising campaigns over the years.”
says Matt Hill,
Founder & Chief Environmental Evangelist at One Tree Planted.
“As the trees grow, they’ll restore soil stability and health, improve water filtration and absorption, mitigate the effects of climate change, improve biodiversity and provide a host of benefits to the local communities”.
“As a global leader of sustainability practices within the spirits industry, we are deeply committed to the protection and preservation of the environment,” said Mauricio Solórzano, Global Ambassador for Flor de Caña.
Related: Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition with Gold Medal Ratings from all Members
“Through our partnership with One Tree Planted we’re taking our commitment to the environment to the next level and working together to inspire people around the world to get involved in our effort to restore forests and ensure a greener future for generations to come.”
The story of Flor de Caña dates back to 1890, when a young Italian adventurer decided to establish a distillery at the base of Nicaragua’s tallest and most active volcano, the San Cristóbal.
130 years and five family generations later, the entire production process continues under the supervision of the same family.
Related:
LA’s Historic Hollywood Venue The Magic Castle adds New Executive Chef Benoit “Ben” LaFleche.
Flor de Caña rums are distilled with 100% renewable energy and naturally aged for up to 30 years in bourbon barrels without artificial ingredients or added sugar.
The brand was awarded “Best Rum Producer of the Year” by the International Wine and Spirit Competition (IWSC) in 2017 due to the quality of its liquid.
