3

Los Angeles Drinkers saying ‘Yes’ to less: Sommarøy Spirits Expands wider to Whole Foods

Sommarøy Spirits Expands Grocery Footprint at Jewel-Osco and Whole Foods

No more martini-induced headaches

Dreaming of an easier way to wake up the next workday without a martini-induced headache, or seamlessly transition to a glass of wine at dinner without feeling out of control? There are now more choices for the nearly 65% of adults nationwide moderating their alcohol intake.



Sommarøy Spirits – mid-strength gin and vodka with zero carbs, lower calories and two-thirds the alcohol of traditional spirits – is expanding its grocery footprint, offering more consumers a sophisticated, full-flavor option to embrace true moderation.

The no- and low-alcohol market grew by more than 7% in 2022 according to IWSR.


 

FlavRReport.com on YouTube

FlavRReport.com on YouTube


With an ABV of 27.5% – one-third less than the alcohol content of traditional spirits – Sommarøy is officially defining the mid-strength category as spirits between 25-30% ABV. As a result, retailers like Jewel-Osco and Whole Foods Market are now reserving shelf space to meet consumer demand for quality spirits between non-alcoholic and full proof.

Already available in major beverage retailers like Total Wine & More, Lee’s Discount Liquor and Binny’s Beverage Depot, Sommarøy Vodka is now available in 73 Jewel-Osco stores in Illinois and Sommarøy Gin is available at 53 Whole Foods stores across 12 states, with distribution anticipated to expand significantly by year’s end.

“People don’t want all or nothing when it comes to moderating their drinking

sometimes you want a mellow buzz

without going completely non-alc

or settling for a watered-down cocktail.

More consumers can now add the solution directly to their shopping carts.”

James Cosma

CEO and co-founder

Sommarøy Spirits

Sommarøy Spirits gets industry buzz

Landing on-shelf at major grocery retailers across the country are just some of the brand’s recent successes.

Sommarøy Spirits have also been awarded various industry accolades, including the New York International Spirits Competition (NYISC) Low Proof Spirit Producer of the Year. Sommarøy Gin and Vodka have won NYISC Silver (92 points) and Gold (94 points), 2024 SIP Awards Double Gold and Gold, a 97 and 95 rating from The Tasting Panel Magazine and Gold (93 points) and Silver (88 points) from Beverage Tasting Institute, respectively.

Start your moderation-minded journey today.

To find a retailer near you, mid-strength cocktail recipes and stay in the loop with the latest news and product drops, visit SommaroySpirits.com and follow @SommaroySpirits.

Sommarøy Spirits are premium craft-distilled Vodka and Gin with zero carbs, lower calories and two-thirds the alcohol of traditional spirits.

Crafted in small-batches with legacy distilling techniques, Sommarøy Gin and Vodka are 55-proof (27.5% ABV), unflavored and gluten-free with a smooth taste that can be enjoyed neat, on the rocks or mixed in a cocktail.

In addition to availability online at shop.sommaroyspirits.com, Sommarøy Vodka and Gin is available in more than 320 retail locations across the country (and counting) – including Whole Foods, Jewel-Osco and Total Wine & More. It is also available regionally in Illinois at select and Binny’s Beverage Depot locations, Nevada at Lee’s Discount Liquors and other independent retailers.

Sommarøy Spirits can also be found in Chicago at Gibson’s Restaurant Group, Boka Restaurant Group and Ballyhoo Hospitality locations. To find Sommarøy near you, visit www.sommaroyspirits.com and follow the brand on Instagram and Facebook at @SommaroySpirits.

 

Advertisement

YOU MIGHT ALSO LIKE

Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast

Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast

The Caesar salad was NOT invented in Italy!

The iconic dish, celebrating its 100th birthday this year, has roots in Tijuana, Mexico.

Foods That Matter John Robert Sutton

Foods ThatMatter John Robert Sutton

To celebrate, podcast host of CurtCo Media’s Foods That Matter and seasoned food archaeologist John Robert Sutton joined Juan José “Tana” Plascencia, the owner of Caesar’s Restaurant – home of the first Caesar salad – in person.

To eat some original recipe salad and chat about how, why, where, and by whom the dish came to be one of the most popular menu items in the US.

John and Tana’s intriguing conversation, starting with the recipe’s origins and ending with its worldwide prominence, is available on Foods That Matter on all major podcast platforms. You get a firsthand look at the backstory of Caesar salad, delving into all the rich flavors and history that made it such an important influence in the dining world.

Near or visiting Tijuana?

Join Tana at the centennial celebration at Caesar’s Restaurant on July 7, 2024. Plus, if you tell Tana that you listened to this episode of Foods That Matter – Celebrating 100 Years of Caesar Salad with the Origin Story that Starts in Tijuana, Mexico – he will give you the authentic recipe to take home!

About Foods That Matter:
Come along for a culinary thrill as Foods That Matter transports foodies to corners of the world through stories of adventure with food archeologist John Robert Sutton, also known as ‘The Indiana Jones of Food.’

John unlocks the secrets to the globe’s extraordinary cuisines, as he’s been doing throughout his travels in over 120 countries while enriching top grocery stores and Michelin-starred chefs with the finest ingredients and powering them with quality products.

The presenting sponsor of Foods That Matter is Watkins, award-winning extracts, spices & herbs, seasoning blends, grilling rubs & marinades, artificial dye-free baking decorations, and more crafted in the USA since 1868. The show is available on podcast platforms, including Apple Podcasts, Amazon Music, SpotifyYouTube and Goodpods.

About CurtCo Media:
CurtCo Media – with its talented producers and creative team – provides listeners with quality podcasts, featuring authoritative hosts, distinguished guests, and inspiring storytellers. The company presents many nationally-recognized series, covering topics such as scripted sci-fi (SOLAR), luxury (Cars That MatterTravel That Matters, Wines That Matter) and others.

Nén Danang Awarded 2024 MICHELIN Green Star for Sustainability

Nén Danang Awarded 2024 MICHELIN Green Star for Sustainability

At the prestigious MICHELIN Awards Ceremony held at the InterContinental Hotel Saigon, a notable achievement was celebrated within the realm of sustainable gastronomy: Nén Danang, a pioneer in Vietnam’s fine dining scene, was honored with the 2024 MICHELIN Green Star for Excellence in Sustainability. As the first Vietnamese restaurant in the world to be recognized, as well as the first in Vietnam, this accolade underscores Nén’s commitment to innovative and environmentally conscious practices that set a benchmark for the industry.

The Michelin Green Star, a prestigious annual award, celebrates restaurants leading the industry in sustainability. Highlighting establishments that uphold rigorous ethical and environmental standards, this accolade recognizes those who collaborate with sustainable producers and suppliers to minimize waste and reduce or eliminate plastics and other non-recyclable materials. To date, only 540 restaurants worldwide have earned this honor, offering dining experiences that not only exemplify culinary excellence but also demonstrate exceptional eco-friendly practices. These restaurants serve as beacons of inspiration for both enthusiastic foodies and the broader hospitality industry.

Nén Danang, under the visionary leadership of Chef Summer Le and her partner Leon Le, has been instrumental in redefining what it means to dine sustainably. With a culinary philosophy deeply rooted in the principles of ethical and environmental stewardship, Nén sources 99% of its ingredients locally, including from its own farms, thereby supporting Vietnam’s local economies and artisans while minimizing environmental impact. This approach not only ensures the freshest ingredients but also fosters a strong connection with the community and the natural world.

The restaurant’s Sto:ry Menus exemplify this ethos, merging rich Vietnamese traditions with inventive dining experiences. Each dish is a celebration of nature and a narrative of culture, crafted to offer a multi-sensory delight that evokes emotions ranging from joy to nostalgia. Notably, their Sto:ry Menu #5 is a zero-waste venture that transforms everyday ingredients, such as eggshells into noodles, showcasing an innovative approach to sustainability.

The core of Nén’s culinary identity lies in its commitment to ‘Conscious Vietnamese cuisine.’ The restaurant’s ethos—origin, aesthetic, intention, balance, emotion, and presence—guides its culinary choices. Each aspect, from the sourcing of ingredients to the final presentation, is thoughtfully curated to enhance the dining experience, making every meal an event of conscious consumption and enjoyment.

Nén’s unique approach to cuisine also reflects in its name, derived from a humble but flavorful ingredient found in Central Vietnam’s kitchens. This reflects the restaurant’s philosophy: finding potential in the overlooked and elevating it to something extraordinary. It’s about transforming simplicity into splendor, turning each meal into an exploration of the hidden depths of Vietnamese culinary traditions.

Located next to Nén Farm in Da Nang, the restaurant serves as the flagship for a brand that is deeply invested in research and sustainability. Despite challenges like a temporary closure during the Covid-19 pandemic, Nén Danang reopened in 2023 with renewed vigor and a continued focus on its sustainable mission. This commitment culminated in receiving Vietnam’s first and only MICHELIN Green Star in 2024, a testament to its leadership in promoting a sustainable and ethically aware dining culture.

Through Nén Danang, diners are invited not just to eat, but to experience stories through flavors, where each dish serves as a dialogue between the chef and the earth, a narrative that continues to inspire both food enthusiasts and culinary peers around the world.

 

WeHo’s Newest culinary experience: Blue Birdy Gastropub Opens on Sunset Strip Near legendary Whiskey A-Go-Go

Sunset Strip’s Blue Birdy Gastropub Opens Near legendary Whiskey A-Go-Go

Located two doors down from the legendary Whiskey A-Go-Go is a brand-new culinary experience.

Blue Birdy offers up some super tasty gastropub fare on the iconic Sunset Strip.

Blue Birdy opened its doors to amazing success in early 2024, due largely to its chef and owner JC Mahdavi.

JC is no stranger to success since he’s been in the restaurant business, having owned Joxer Daly’s in Culver City for many years. His formula is great food mixed with solid cocktail recipes. Joxer Daly’s is an Irish Pub/Sports Bar with a neighborhood feel, a true staple in the culinary landscape of Los Angeles.

He brings that same philosophy to Blue Birdy but with more of an upscale vibe.

Blue Birdy has a French-influenced menu. JC implements his family’s recipes, hailing from France, he knows what good mouthwatering food is and how to create it.

“I want my customers to feel comfortable at Blue Birdy,

a place that they can come to and leave the stress of their day behind,

enjoy great libations and wonderfully inspired gastropub cuisine.”

owner JC Mahdavi

Blue Birdy’s menu includes a wonderful specialty cocktail program, all made from scratch.

The Boom Ba Da packs a nice punch, with its smooth lemon flavor and gorgeous presentation.

Strawberry Fields is a nice refreshing blend of champagne vodka and strawberry puree, almost like a smoothy but with a nice marriage of citrus essences, which has a great mouth feel. Brunch items are huge and super tasty.

Their French Toast is unlike any other, with ube, cream cheese, and sugar-filled, it’s purple and really is amazing. The Short Rib Benedict is comfort brunch at its best, a must-try.

Their Noodle Salad is perfect for the health-conscious diner as well as their tempura asparagus. Entree menu items include Lemon Herb Chicken, Steak and Fries, Fish & Chips, Teriyaki Salmon, and lots of Burgers – all simply delectable.

Whatever you order, you too will be surprised at how great their food is.

The sparkling interior gives you an elegant hipster vibe.  The subtle blue flowers that adorn the overhead light fixtures really create a cool, sensual feeling.

Striations of blue linear lines are part of the overall flooring. Highlighted on one wall is a floor-to-ceiling LED flat-screen TV wall, that is guaranteed to bring in many sports fans for those big-ticket games, with many additional screens both inside and out.

Blue Birdy can accommodate inside seating as well as a front street-level patio and a back patio for more of a secluded experience, it’s the perfect spot for a private party.

There are plans for different themed nights. So far, Tropical Thursdays are guaranteed to get your Salsa on. Friday will be dress-up Drag Night, and Saturday is Shabhaye Tehran-LA. With all of the viewing opportunities, any night or day is a sports theme, but whatever the occasion, Blue Birdy will make your Sunset Strip experience one to remember.

 

3 comments on Los Angeles Drinkers saying ‘Yes’ to less: Sommarøy Spirits Expands wider to Whole Foods

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top