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Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

Truff expands hot sauce with Truff Jalapeño Lime Hot Sauce

TRUFF, the truffle brand known for reimagining and elevating pantry staples, releases TRUFF Jalapeño Lime Hot Sauce, its newest hot sauce variation.

Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

This vibrant green sauce boasts an entirely new flavor profile – and color – from the brand’s line of luxurious hot sauces.

It offers a harmonious blend of fiery green jalapeño peppers and refreshing lime with TRUFF’s namesake ingredient, the black winter truffle.

“Our goal with TRUFF has always been to create products

so unique that they offer a flavor experience like no other,”

Nick Ajluni

Co-Founder and Co-CEO at TRUFF

“This time, we are taking inspiration from the rich, vibrant, and colorful culture of Latin cuisine to create a flavor profile that has yet to be explored.”

Truff's Jalapeño Lime Hot Sauce

Truff’s Jalapeño Lime Hot Sauce

TRUFF has brought truffle-infused products to a broad consumer base through its premium condiments line spanning hot sauce, pasta sauce, mayonnaise, oil and salt. TRUFF’s hero product, its hot sauce, is a leading seller in the natural channel and the fastest-growing hot sauce in conventional grocery.

The new Jalapeño Lime Hot Sauce is the brand’s latest addition on its quest to offer unparalleled flavor experiences.

“We dove deep into Latin cuisine, indulging in endless tacos, ceviches, aguachiles and chilaquiles. We noticed that two ingredients – green jalapeño and lime – were commonly used to complement and enhance dishes,” says Nick Guillen, Co-Founder and Co-CEO at TRUFF.

Truff's Jalapeño Lime Hot Sauce

Truff’s Jalapeño Lime Hot Sauce

“We pursued these bold flavors and the result is a sauce that is both elevated and celebratory in nature. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, the TRUFF Jalapeño Lime Hot Sauce is designed to elevate any meal.”

TRUFF’s new Jalapeño Lime Hot Sauce will be available in 6-ounce bottles topped with TRUFF’s distinctive truffle-inspired cap in a captivating green. It will launch exclusively at Whole Foods Market this January and will be available online at TRUFF.com starting January 11, 2024.

TRUFF has experienced groundbreaking company growth since its launch in 2017. The brand’s distinctive flavor, high-quality ingredients, new product innovation, and social following have helped it build a significant base of loyal consumers, an impressive list of collaborators, and accolades.

The brand’s latest partnerships include launches with Popeyes Louisiana Kitchen and The Super Mario Brothers Movie. In November of 2023, it was announced that SKYY Partners— Jay Sammons and Kim Kardashian’s private equity firm focused on high-growth, market-leading consumer brands — had acquired a significant minority stake in TRUFF.

Truff's Jalapeño Lime Hot Sauce

For more information please visit TRUFF.com or @sauce on Instagram.

TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience.

TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017.

The brand quickly became the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF has expanded its family of products to include other popular favorites like Pasta Sauce, Mayonnaise, Oil and Salt.

You can find TRUFF’s variety of products in stores nationwide and around the world in the UK, AustraliaKuwait, and South Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com for more information and recipes.

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The iconic dish, celebrating its 100th birthday this year, has roots in Tijuana, Mexico.

Foods That Matter John Robert Sutton

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To celebrate, podcast host of CurtCo Media’s Foods That Matter and seasoned food archaeologist John Robert Sutton joined Juan José “Tana” Plascencia, the owner of Caesar’s Restaurant – home of the first Caesar salad – in person.

To eat some original recipe salad and chat about how, why, where, and by whom the dish came to be one of the most popular menu items in the US.

John and Tana’s intriguing conversation, starting with the recipe’s origins and ending with its worldwide prominence, is available on Foods That Matter on all major podcast platforms. You get a firsthand look at the backstory of Caesar salad, delving into all the rich flavors and history that made it such an important influence in the dining world.

Near or visiting Tijuana?

Join Tana at the centennial celebration at Caesar’s Restaurant on July 7, 2024. Plus, if you tell Tana that you listened to this episode of Foods That Matter – Celebrating 100 Years of Caesar Salad with the Origin Story that Starts in Tijuana, Mexico – he will give you the authentic recipe to take home!

About Foods That Matter:
Come along for a culinary thrill as Foods That Matter transports foodies to corners of the world through stories of adventure with food archeologist John Robert Sutton, also known as ‘The Indiana Jones of Food.’

John unlocks the secrets to the globe’s extraordinary cuisines, as he’s been doing throughout his travels in over 120 countries while enriching top grocery stores and Michelin-starred chefs with the finest ingredients and powering them with quality products.

The presenting sponsor of Foods That Matter is Watkins, award-winning extracts, spices & herbs, seasoning blends, grilling rubs & marinades, artificial dye-free baking decorations, and more crafted in the USA since 1868. The show is available on podcast platforms, including Apple Podcasts, Amazon Music, SpotifyYouTube and Goodpods.

About CurtCo Media:
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The Michelin Green Star, a prestigious annual award, celebrates restaurants leading the industry in sustainability. Highlighting establishments that uphold rigorous ethical and environmental standards, this accolade recognizes those who collaborate with sustainable producers and suppliers to minimize waste and reduce or eliminate plastics and other non-recyclable materials. To date, only 540 restaurants worldwide have earned this honor, offering dining experiences that not only exemplify culinary excellence but also demonstrate exceptional eco-friendly practices. These restaurants serve as beacons of inspiration for both enthusiastic foodies and the broader hospitality industry.

Nén Danang, under the visionary leadership of Chef Summer Le and her partner Leon Le, has been instrumental in redefining what it means to dine sustainably. With a culinary philosophy deeply rooted in the principles of ethical and environmental stewardship, Nén sources 99% of its ingredients locally, including from its own farms, thereby supporting Vietnam’s local economies and artisans while minimizing environmental impact. This approach not only ensures the freshest ingredients but also fosters a strong connection with the community and the natural world.

The restaurant’s Sto:ry Menus exemplify this ethos, merging rich Vietnamese traditions with inventive dining experiences. Each dish is a celebration of nature and a narrative of culture, crafted to offer a multi-sensory delight that evokes emotions ranging from joy to nostalgia. Notably, their Sto:ry Menu #5 is a zero-waste venture that transforms everyday ingredients, such as eggshells into noodles, showcasing an innovative approach to sustainability.

The core of Nén’s culinary identity lies in its commitment to ‘Conscious Vietnamese cuisine.’ The restaurant’s ethos—origin, aesthetic, intention, balance, emotion, and presence—guides its culinary choices. Each aspect, from the sourcing of ingredients to the final presentation, is thoughtfully curated to enhance the dining experience, making every meal an event of conscious consumption and enjoyment.

Nén’s unique approach to cuisine also reflects in its name, derived from a humble but flavorful ingredient found in Central Vietnam’s kitchens. This reflects the restaurant’s philosophy: finding potential in the overlooked and elevating it to something extraordinary. It’s about transforming simplicity into splendor, turning each meal into an exploration of the hidden depths of Vietnamese culinary traditions.

Located next to Nén Farm in Da Nang, the restaurant serves as the flagship for a brand that is deeply invested in research and sustainability. Despite challenges like a temporary closure during the Covid-19 pandemic, Nén Danang reopened in 2023 with renewed vigor and a continued focus on its sustainable mission. This commitment culminated in receiving Vietnam’s first and only MICHELIN Green Star in 2024, a testament to its leadership in promoting a sustainable and ethically aware dining culture.

Through Nén Danang, diners are invited not just to eat, but to experience stories through flavors, where each dish serves as a dialogue between the chef and the earth, a narrative that continues to inspire both food enthusiasts and culinary peers around the world.

 

WeHo’s Newest culinary experience: Blue Birdy Gastropub Opens on Sunset Strip Near legendary Whiskey A-Go-Go

Sunset Strip’s Blue Birdy Gastropub Opens Near legendary Whiskey A-Go-Go

Located two doors down from the legendary Whiskey A-Go-Go is a brand-new culinary experience.

Blue Birdy offers up some super tasty gastropub fare on the iconic Sunset Strip.

Blue Birdy opened its doors to amazing success in early 2024, due largely to its chef and owner JC Mahdavi.

JC is no stranger to success since he’s been in the restaurant business, having owned Joxer Daly’s in Culver City for many years. His formula is great food mixed with solid cocktail recipes. Joxer Daly’s is an Irish Pub/Sports Bar with a neighborhood feel, a true staple in the culinary landscape of Los Angeles.

He brings that same philosophy to Blue Birdy but with more of an upscale vibe.

Blue Birdy has a French-influenced menu. JC implements his family’s recipes, hailing from France, he knows what good mouthwatering food is and how to create it.

“I want my customers to feel comfortable at Blue Birdy,

a place that they can come to and leave the stress of their day behind,

enjoy great libations and wonderfully inspired gastropub cuisine.”

owner JC Mahdavi

Blue Birdy’s menu includes a wonderful specialty cocktail program, all made from scratch.

The Boom Ba Da packs a nice punch, with its smooth lemon flavor and gorgeous presentation.

Strawberry Fields is a nice refreshing blend of champagne vodka and strawberry puree, almost like a smoothy but with a nice marriage of citrus essences, which has a great mouth feel. Brunch items are huge and super tasty.

Their French Toast is unlike any other, with ube, cream cheese, and sugar-filled, it’s purple and really is amazing. The Short Rib Benedict is comfort brunch at its best, a must-try.

Their Noodle Salad is perfect for the health-conscious diner as well as their tempura asparagus. Entree menu items include Lemon Herb Chicken, Steak and Fries, Fish & Chips, Teriyaki Salmon, and lots of Burgers – all simply delectable.

Whatever you order, you too will be surprised at how great their food is.

The sparkling interior gives you an elegant hipster vibe.  The subtle blue flowers that adorn the overhead light fixtures really create a cool, sensual feeling.

Striations of blue linear lines are part of the overall flooring. Highlighted on one wall is a floor-to-ceiling LED flat-screen TV wall, that is guaranteed to bring in many sports fans for those big-ticket games, with many additional screens both inside and out.

Blue Birdy can accommodate inside seating as well as a front street-level patio and a back patio for more of a secluded experience, it’s the perfect spot for a private party.

There are plans for different themed nights. So far, Tropical Thursdays are guaranteed to get your Salsa on. Friday will be dress-up Drag Night, and Saturday is Shabhaye Tehran-LA. With all of the viewing opportunities, any night or day is a sports theme, but whatever the occasion, Blue Birdy will make your Sunset Strip experience one to remember.

 

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