DTLA’s Boomtown Brewery 9th Anniversary Celebration in the Arts District Feb 17
Boomtown Brewery , L.A.’s iconic craft beer haven located in the Arts District in Downtown Los Angeles, is gearing up to commemorate nine years of brewing excellence with a blow-out Boomtown Brewery 9thAnniversary Celebration coming up on Saturday, February 17th, 2024!
Boomtown Brewery 9thAnniversary Celebration on Saturday, February 17th
Boomtown Brewery invites beer enthusiasts, locals, and visitors alike to join the party in the Boomtown Tap Room located just steps away from their state-of-the-art brewery for a full day and evening filled with Craft Beer, Food Trucks, DJ’s, Live Entertainment, and much more.
Owners John Rankin, Alex Kagianaris, and Samuel Chawinga, along with their dedicated team including Head Brewer Amber Sawicki and Production Manager Benjamin Turkel are thrilled to celebrate nearly a decade of crafting exceptional beer byshowcasing over twenty Craft Beer selections such as the Nose Job IPA, Las Palmas Pale Ale, and Mic Czech Pilsner along with fresh IPAs, Stouts, Sours Gluten-Free Seltzers, and more.
But the highlight of the celebration will be Boomtown Brewery’s BAD HOMBRE BAR featuring one-of-a-kind renditions of your favorite Mexican-style Lager.
Foodies will be impressed with a stellar lineup of top-notch Local Food Vendors including AGL Craft Meats, Correa’s Mariscos,Quarantine Pizza and Eastside Cheesecakes all throughout the event.
No anniversary celebration would be complete without a stellar musical lineup of Live Entertainment featuring performances by Pearl and the Oysters, Al Lover DJ Set, Jonny Marfa and the Lights, You Knew Jack, and Ned Casual.
Boomtown Brewery proudly represents Los Angeles, a beacon for creativity and community in the DTLA Arts District. Crafting old-world, unfiltered, full-flavored beers with integrity, become a haven for expression and grit in the Arts District.
The Boomtown Tap Room serves as a community space for artists, makers, crafters, and a diverse community to come together and enjoy exceptional beer in a vibrant atmosphere.
From live music to trivia, open mic nights, food festivals, and more, Boomtown Brewery continues to contribute to the local community in meaningful ways. So, mark your calendars and save-the-date for Boomtown Brewery’s 9th Anniversary Celebration!
Boomtown Brewery’s 9th Anniversary Celebration will take place on Saturday, February 17th, 2024, from 12:00 noon to 1:00 am. This is a 21+ event after 8:00 pm. This event is Free to attend, and no tickets are needed.
For more information on Boomtown Brewery’s 9th Anniversary Celebration, please visit Boomtown Brewery’s 9th Anniversary Celebration!
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LA Loves “Taste of a Kiss” with World’s #1 limoncello Pallini
“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years
Pallini Limoncello, the world’s #1 limoncello, proudly announces the launch of its new global campaign, “Taste of a Kiss.” Timed to coincide with the brand’s 150th anniversary, this sensory-led campaign invites consumers to rediscover the magic of limoncello – crafted with passion, kissed by the Amalfi sun, created for both timeless enjoyment and modern mixology.
The campaign’s creative centerpiece, “What Does a Kiss Taste Like,” will run throughout 2025 and will be brought to life through digital storytelling, influencer collaborations, and curated lifestyle content that celebrates Italian passion and flavor.
Pallini, founded in 1875, remains a proudly family-owned company and is now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With more than 15 years at the company, she previously served as Director and Head of Production. Micaela, who holds a Doctoral Degree in Chemistry, is the first woman to lead the company and is honored to guide Pallini through this historic milestone.
“This campaign is a love letter to our Italian roots,”
Micaela Pallini
“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.
At the heart of the campaign is the Pallini Spritz—now among the top three spritz-style cocktails served in the U.S. Elegant, light, and refreshingly simple (3 parts Prosecco, 2 parts Pallini, 1 part water, served over ice in a large wine glass), the cocktail is quickly becoming a seasonal favorite across bars, rooftops, and at-home occasions. Pallini is supporting this momentum with retail cross-merchandising initiatives, encouraging consumers to bring the spritz ritual home.
Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. “Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. “We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”
Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.
Sports beverage LA needs, but with a kick: Vodkade the Ultimate Canned Vodka Cocktail
Tastes like a sports beverage , but with a kick: Vodkade the Ultimate Canned Vodka Cocktail
There’s a new contender in the adult beverage game, and it’s already claiming victory. Meet Vodkade, the first-of-its-kind, hand-crafted, canned vodka cocktail made for those who don’t just play — they play to win at fun.
Born from the idea of creating a cocktail that tastes like a sports beverage — but with a kick — it’s the ultimate fusion of refreshment and bold flavor. Made with a proprietary recipe using crisp, high-quality vodka and natural fruit flavors, delivering a smooth, invigorating taste experience that keeps your competitive spirit sharp and your social game even sharper.
Popularity of Cocktail in a Can
Canned cocktails have surged in popularity due to their convenience, quality, and evolving consumer preferences.
As more people seek premium, bar-quality drinks without the hassle of mixing, canned cocktails offer a ready-to-drink solution that’s portable, consistent, and often crafted with real spirits and natural ingredients. Their sleek packaging suits outdoor events, beach days, and casual gatherings—no bartending skills needed.
Additionally, the rise of health-conscious drinking has led to options with lower sugar, fewer calories, and clean labels. With innovative flavors and better branding, canned cocktails meet the modern demand for ease, taste, and lifestyle alignment—all in a pop-top can.
Whether you’re rallying on the court, soaking up the sun, or locked in a heated game night, this canned cocktail is here to match your energy.
Vodkade is available in four fan-favorite flavors:Fruit Punch, Lemon-Lime, Orange, and Berry Cherry
Available in four fan-favorite flavors (Fruit Punch, Lemon-Lime, Orange, and Berry Cherry), each sip brings a cool wave of nostalgia with a grown-up twist. Sold in a convenient four-pack and the Victory Pack, an eight-pack variety featuring two cans of each flavor.
Vodka in a can?
Vodka is ideal for canned cocktails because of its clean, neutral flavor, which makes it incredibly versatile and mixable.
It acts as a blank canvas, allowing other ingredients—like fruit juices, herbs, or sparkling mixers—to shine without clashing. This neutrality also ensures a smooth, consistent taste across a wide range of flavor profiles, from citrusy spritzes to bold berry blends.
Vodka’s light body and high mixability appeal to a broad audience, making it a go-to base for refreshing, easy-to-enjoy drinks. Plus, it’s shelf-stable and blends well with carbonated elements, making it perfect for the convenience and portability of a can.
Now available at liquor stores and major retailers across the Midwest in Illinois, Missouri, and Iowa, with plans to expand into other United States markets in summer 2025.
Currently distributed across Missouri, Illinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.
Learn more at www.vodkade.com or on socials at @Vodkade_cocktails on Instagram and @Vodkade on Facebook.
About Vodkade
Vodkade is a canned cocktail beverage made with a proprietary blend of vodka and natural fruit flavors.
Designed for those who live to play and play to win, Vodkade combines the bold refreshment of a sports drink with a kick.
Vodkade is distributed across Missouri, Illinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.
It’s crafted for champions of good times everywhere. More information can be found at www.vodkade.com.
Vodkade encourages fun seekers to drink responsibly.
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
Southern California is poised for a landmark moment as Event Founder Shelby Russell and Culinary Host & Partner Neal Fraser proudly present L.A.’s newest world-class culinary festival, the inaugural City of Angels Food & Wine featuring an exceptional lineup of 36 Best Chefs taking place at the historic Vibiana in Downtown Los Angeles!
Franklin Becker, Photo Credit: Courtesy of City of Angels Food & Wine
Opening Night on Friday, July 25, 2025
Grand Tasting on Saturday, July 26, 2025
Set in Downtown L.A., home to some of the country’s most innovative dining experiences, a spectacular two-night strolling festival with Opening Night on Friday, July 25, 2025, and the Grand Tasting on Saturday, July 26, 2025.
Each evening will bring together the industry’s top tastemakers and 1,000 culinary and beverage connoisseurs to celebrate an all-star lineup of 18 Top Chefs and restaurants, spectacular wineries, premier spirits, handcrafted cocktails, craft breweries, curated selection of non-alcoholic beverages, live entertainment, and much more.
Chef Lindsay Autry; Courtesy of City of Angels Food & Wine
City of Angels Food & Wine will take place at Vibiana in Downtown Los Angeles, a vibrant, diverse culinary hub renowned for its cutting-edge cuisine and cultural richness.
Housed in a magnificently restored 19th-century cathedral, Vibiana is one of the city’s most iconic event venues, blending historic grandeur with modern sophistication.
As one of the nation’s most dynamic food destinations, Downtown Los Angeles offers the perfect backdrop for Southern California’s premier world-class culinary festival, where innovation, tradition, and flavor converge in an unforgettable celebration.
Chef Jonathon Sawyer; Courtesy of City of Angels Food & Wine
City Of Angels Chefs, Courtesy of City of Angels Food & Wine
The inaugural City of Angels Food & Wine will feature an extraordinary lineup of 36 of the Best Chefs representing Los Angeles, Anaheim, Pasadena, Santa Monica, West Hollywood, Chicago, Palm Beach, New York, and Mexico. This exemplary event promises to be a spectacular showcase of culinary excellence.
All-Star Chef Lineup includes:
Event Host Chef Neal Fraser: Redbird, Vibiana – Downtown Los Angeles, CA
Chef Vartan Abgaryan: Momed – Los Angeles, CA
Chef Govind Armstrong: Post & Beam, The Lobster, 8 oz. Burger Bar – Los Angeles, CA
Chef Lindsay Autry: Honeybelle – Palm Beach, FL
Chef Franklin Becker: Point Seven – New York, NY
Chef Giberto Cetina: Holbox, Chichen Itza – Los Angeles, CA
Chef Josiah Citrin: Mélisse, Citrin, Charcoal Venice, Dear John’s, Openair, Augie’s on Main – Los Angeles, CA
Chef Tolu Eros: ILE LA – Los Angeles, CA
Chef Ben Ford: Ford’s Filling Station, Galerie – Los Angeles, CA
Chef Jeffray Gardner: Marsatta Chocolate – Old Town Torrance, CA
Chef Joel Hammond: Uchi West Hollywood – Los Angeles, CA
Chef Katianna Hong & Chef John Hong: Yangban – Los Angeles, CA
Chef Jessica Koslow: Sqirl – Los Angeles, CA
Chef Vivian Ku: Pine & Crane, Joy – Los Angeles, CA
Chef Donnie Masterton: The Restaurant @ Sollano 16 – San Miguel de Allende, Mexico
Lord Maynard Llera: Kuya Lord – Los Angeles, CA
Chef Raphael Lunetta: Lunetta – Los Angeles, CA
Chef Sergio Ortego: Bontanica – Los Angeles, CA
Chef Dylan Patel: avec – Chicago, IL
Chef Michael Reed: Poppy & Seed, Poppy + Rose – Anaheim, Los Angeles, CA
Chef Andreas Roller: Jonathan Club – Los Angeles, CA
Chef Steve Samson: Rossoblu, Superfine – Los Angeles, CA
Chef Jonathon Sawyer: Kindling – Chicago, IL
Chef Warren Schwartz: Magpies Softserve – Los Angeles, CA
Chef Shannon Swindle: Funke, Felix Trattoria – Los Angeles, CA
Chef Jimmy Shaw: Loteria Grill – Los Angeles, CA
Chef Kris Tominaga: Manuela – Los Angeles, CA
Chef Bret Thompson: Pez Coastal Kitchen – Pasadena, CA
Chef Niki Vahle & Anna Sonenshein: Little Fish – Los Angeles, CA
Chef Marcel Vigneron: Lemon Grove – Los Angeles, CA
City of Angeles Food Wine
This year’s City of Angels Food & Wine event beneficiary is St. Vincent Meals on Wheels, whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles, regardless of age, illness, disability, race, religion, or ability to pay. St. Vincent Meals on Wheelsdelivers over 100,000 meals each month to seniors at risk of hunger and stands on the front lines for the homebound and vulnerable throughout L.A. County, especially during emergencies like the recent Los Angeles wildfires, providing nutritious meals, shelf-stable food, wellness checks, and even pet food. More than 250,000 seniors in Los Angeles face food insecurity, and many of them are isolated and homebound. For these individuals, St. Vincent Meals on Wheels is a lifeline.
This year’s Partners include Delta Air Lines as the official Airline, Chef Works as the official Hospitality Apparel, IceBulb as the official Ice Supplier, Waterboy as the official Hydration, and Vibiana as the official Event Venue.
Ticket Information: The Inaugural City of Angels Food & Wine will take place on Friday, July 25th, 2025, and Saturday, July 26th, 2025, and this is a 21+ event. A DELTA VIP Early Entry Pass will be held from 6:00 pm to 7:00 pm and Regular Admission will be from 7:00 pm to 10:00 pm. Tickets are on sale starting Wednesday, May 14, 2025. For more information on the City of Angels Food & Wine, please visit www.CityofAngelsFW.com.
Transportation and Parking: Guests are strongly encouraged to utilize professional car services, such as Lyft, as alcoholic beverages will be served at the event. Self-parking is conveniently available in a Joe’s Parking Structure across the street from Vibiana.
Follow City of Angels Food & Wine for the latest updates on:
Facebook: @cityofangelsfoodandwine
Instagram: @cityofangels_foodandwine
City of Angels Food & Wine
Vibiana
214 Main St.
Los Angeles, CA 90012
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SNL Legend Darrell Hammond, DJ Paul Oakenfold Celebrate Comic Christine Peake’s Birthday at Sunset Strip’s Hotel Ziggy to Support Breast Cancer Bandit
SNL Legend Darrell Hammond, DJ Paul Oakenfold Celebrate Comic Christine Peake’s Birthday at Sunset Strip’s Hotel Ziggy to Support Breast Cancer Bandit
Comic Marisa Sullivan with Christine Peake
Hotel Ziggy was jam-packed to celebrate Comic Christine Peake’s birthday February 5.
Comedian and show Producer Christine Peake seen with CEO Jake Kloberdanz of sponsor ONEHOPE wine,her son Oliver Peake & his girlfriend Chandra East // Photo: Christine Peake
Spotted among the crowd was SNL legend Darrell Hammond, One Hope Wine’s CEO Jake Kloberdanz, comics Marisa Sullivan, Cat Ce, Greg Baldwin, Elijah Blue Allman and wife Queenie, Executive Lainie Jordan, Media Publisher Joe Winger, indie filmmakers Susan Dynner and Alesia Glidewell.
Elijah Blue Allman and Queeny King. PHOTO: EUGENE POWERS PHOTOGRAPHY
Comedians Thash Mose, Christine Peake, Marisa Sullivan and Marc Gordon
The show started with a “this is your life” inspired segment hosted by Mark Gordon that walked Christine through her famed, outrageous, and notorious history. Her modeling days, her celebrity days, being a mother, and most of all – being a badass.
Author Scott Nathan was chatting with DJ Paul Oakenfold about his new book “The Big Book Of Bad Decisions”
Christine Peake had an explosive night. Unapologetic, and all smiles. She walks on stage with a Liza Minelli via 1970s “Cabaret” vibe, all sass and attitude. Within moments the crowd explodes with a “Did she really just say that??” feeling. Oh, she did. And she’s gonna go way further.
Peake razzle dazzles on stage, melting away any “cancel culture” chilly vibe and creating a hot room for big laughs. She pops and shimmies across the stage in a Charlie Chaplin’s classic “Tramp” kinda way, while letting loose on politics, culture, and all the thoughts her audience is thinking, but are too afraid to say — she says them!
Keep an eye on Marisa Sullivan. A veteran of sketch comedy, but tonight was her first stand-up show. Powerful, brave, sensual and funny. She is a cancer survivor and founded Breast Cancer Bandit. She teases us along, slowly going deep, getting real, more vulnerable with her life’s journey. Then, like a comic ninja, she attacks with her biggest joke. Big heart, even bigger laughs.
Greg Baldwin is equal parts “aw shucks, nice guy”, self-help guru and deranged clown. He’s been through alot and he makes jokes through even the darkest parts. One second we’re sharing a cathartic moment, the next step we’re laughing at his zany adventures.
Socialite Linda Chou, Comedian Christine Peake and actress Nika Khitrova // photo David Chou
Darrell Hammond continues his reign of making laugh out loud comedy look easy. I’ve seen him live 6 times and every time the room shakes with laughter. Tonight he used the intimate setting to bring some crowd work into his act and the laughs echoed out onto the Sunset Strip.
Darrell Hammond // photo: by Arpit Mehta
DJ Paul Oakenfold brought rhythmic love and thunder to close out the night. Intense, wild and lords of love! Oakenfold knows how to crank the party to 11 and he and his music brought it to a rainy Monday night.
Hotel Ziggy
West Hollywood’s Hotel Ziggy Is a Place for the Creative Renegades. Part Music Venue, Part Boutique Hotel. Their Stylish Accommodations Are the Perfect Oasis.
ChocoVivo
ChocoVino is the first bean to bar chocolate factory in LA. In 2009, ChocoVivo’s journey began at one farmer’s market stand stone-grinding cacao nibs from bean-to-bar. Fourteen years later, they’ve changed lives and contributed positively to the community and evolved with the mantra “Simple is Better”. Today they offer tastings, tours and a variety of high quality chocolate for sale.
BTL SVC
The 1934 Cosmo, Gin martini, Old fashioned, Sidecar, Manhattan. They offer all the classic cocktails and more!
The BTL SVC family of cocktails are a symbol of craftsmanship and passion. Made with only the finest ingredients, each one is as unique as the individual
Tikkun Holistic Spa
All lucky guests found a celebrity favorite, Tikkun Holistic Spa, pass on their seats
Aqua Hydrate Water
The performance water is formulated for people with or seeking an active lifestyle. AQUAhydrate offers superior hydration without sugar or calories.
Parch Agave Cocktail
Taking a break from alcohol? This tasty mocktail is your answer. A citrus and bittersweet cocktail that showcases the lively pairing of Organic Blue Weber Agave, Prickly Pear Cactus Fruit, Grapefruit & Orange Bitters
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LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo
LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo
Mama’s Boy Cookies, based out of Oceanside, California, will be attending The Women’s Expo in Los Angeles from June 1-2, and is looking to make a serious impact.
Mama’s Boy Cookies set for LA’s The Women’s Expo
FlavRReport.com on Youtube
Joey Pass, owner and operator of Mama’s Boy Cookies, believes that his cookie recipes have what it takes to compete with top players like Crumbl, Mrs. Fields, and Great American Cookies; aiming for success at events like The Women’s Expo, FoodieLand, and other major events across the USA, that will hopefully become a reality.
flavors ranging from classic chocolate chip, peanut butter, red velvet, M&M’s, and more
With flavors ranging from classic chocolate chip and peanut butter to less standard options like red velvet, M&M’s, and double chocolate; Mama’s Boy is running the full gamut of flavor options for customers to enjoy.
Setting up shop at The Los Angeles Convention Center, The Women’s Expo is setting the stage for Mama’s Boy to reach a large audience that they previously have not.
Mama’s Boy is looking to make a big enough impact on attendees at the expo that it gets them one step closer to bringing their nostalgic tasting cookies to a nationwide audience.
Confidently, Mama’s Boy knows that they have the recipes to generate the necessary exposure for them to successfully tackle the expo, as well as other major events and succeed with flying colors.
Mama’s Boy Cookies so far have only been available for purchase at select events similar to FoodieLand and the LA Women’s Expo, which has created a cult-like following and demand for the delectable treats.
As a result, Mama’s Boy has sold out of cookies entirely at every event they’ve attended so far. If they can manage to do the same at The Women’s Expo, the event serves as grounds for the brand to launch onto the path of success that they are looking for.
“We’re extremely excited to be attending The Women’s Expo and hopeful that we can bring a nostalgic taste just like mama used to make to all attendees.”
Joey Pass
Owner and Operator
Mama’s Boy Cookies
Despite the demand, Joey Pass knows that it is not conducive to getting him to where he wants Mama’s Boy to be.
Thus, he is hoping to launch an e-commerce platform for the brand in the near future and cookies will be available at mamasboycookies.com, as well as select retailers. Pass has plans for new recipes in the future as well, potentially including some more health focused options, but his lips are sealed on exactly what that may look like.
For the newest updates, you’ll have to follow them on social media and monitor their website.
Joey Pass is a Marine Corp veteran of ten years and former professional body builder.
Not many people possess the disciplinary skills or drive to take on the challenge of competing with some of the largest cookie companies in the world- but Pass sees it as an opportunity to build upon the life and disciplinary skills he has garnered so far; not only through persistence of business, but also ensuring that each cookie is made with the perfection necessary to satisfy the palate of his customers.
A stack of Mama’s Boy Cookies accompanied by a glass of milk.
Being a Marine Corp veteran, Pass has learned what it means to enjoy the simple things in life such as cookies, and what it means to serve others. He hopes to garner enough success through Mama’s Boy to help out other Veterans in need, or help create prominent male figures in the lives of young men who do not have one. What or who exactly this campaign or medium looks like, Pass is unsure, but he would love to discuss it in person with customers sometime over a cookie or two.
“While we’ve had some crazy demand so far, we’re not where we want to be. Luckily the disciplinary skills I have learned from being a Marine has taught me to be patient, driven, and strive for excellence”
Joey Pass
Owner and Operator
Mama’s Boy Cookies
If you are attending the expo, you’ll want to be sure to stop by and get yourself a bag of Mama’s Boy’s irresistible cookies.
Mama’s Boy is beyond thrilled to be attending The Women’s Expo and seeing what potential the event holds for the brand.
This exciting event presents an opportunity for attendees to indulge in the irresistible flavors of Mama’s Boy Cookies while supporting a veteran-owned business.
Whether you’re a cookie connoisseur or simply have a hankering for a sweet tooth, be sure to visit Mama’s Boy Cookies booth in LA from June 1-2.
It’ll take you back to the days of eating cookies just like mama used to make!
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This Holiday Fresh Victor brings Flavor to your Organic Favorite Cocktails and Mocktails
Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.
Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time.
Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)
H. Ehrmann knows his cocktails
H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco. In the industry for 35 years, owned a bar for 20 years.
Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.
Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.
For example, with the Lemon Sour, the base is known as a pretty simple flavor profile. You can add another layer of flavor complexity (like a liqueur). But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added.
Fresh Victor +1 or +2
All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier. How? The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.
+1 is agave and tequila. Lemon Sour and whiskey.
+2 might be carbonation, frothing, aromatics, like: tonic, soda water, champagne, egg white, bitters.
“2-3 pours and a lot of flavor”
– H. Ehrmann
With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks. From classics, to a spin-off of a classics (including mocktails).
Mixing ratios: 1: 1 and 2: 1.
1 1 / 2 oz of spirit to 2 ounces of mixer
2 oz of spirit to 2 ounces of mixer
If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them. If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.
Fresh Victor is a mixer, not a juice. So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense. Meant to be stirred, shaken, reduced down without watering down the flavor. It can dilute 15-20% without losing quality.
Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes. And it’s not a simple, lame flavor. It’s complex.
Orchard Bliss Royale
Non-alcoholic. When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.
4 oz sparkling cider
2 oz Fresh Victor (Three Citrus and Mint Leaf)
Garnish with dehydrated apple slices
The nose is refreshing. Vibrant apple. Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange. Plump, but not overwhelming. Mint notes that bring a tertiary element.
Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.
Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.
Winter Spice Tonic
“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.
1 oz Tanqueray london dry gin
1 Oz Fresh Victor (Cactus Pomegranate)
4 oz Fever Tree Tonic
Aromatic bitters
Garnish with vanilla bean, All-spice berries, Dehydrated Lemon
The nose is immediately the charming, floral aromatics you’d expect from the gin. Then slowly the baking spices express themselves. Deep character layers and complexity. A gush of tonic, then lingering vanilla and lemon.
Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.
H. Ehrmann with the Fresh Victor Winter Spice Tonic
Love a standard gin drink? Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!
H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.
“I’ve taught cocktail classes for over ten years. As much as students love it and geek out over cocktail details at the bar. When they get home to their kitchen, they still prefer to have something easy. That’s a huge part of when Fresh Victor is.”
One of the keys to Fresh Victor is adaptability. The drinks are scalable and easy to experiment with. Having more guests than expected? Want stronger drinks? No alc of low-alc drinks?
“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness. Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast. So removing the alcohol from a recipe, removes that speed bump. Adding more bitters, adds it back. It helps a non-alco drink feel more like a cocktail.”
How did Fresh Victor launch and grow during the struggles of the pandemic? Luck, hardwork and finding an audience that wants flavor. H. Ehrmann explains:
“Just before Covid, we decided to focus Fresh Victor on bars and restaurants. So Covid hits. We decided to re-package into a 16 oz bottle. Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer. I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me. Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas. I was selling those kits like crazy. People were re-ordering every other day.”
Figtorious Celebrations
2 oz of Fresh Victor (grapefruit and sea salt)
2 oz VSOP brandy
1 / 2 oz fig syrup
Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient. Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.
Explore from a culinary point of view. What other flavors mix?
Fresh Victor is all about experimenting. Trying different flavors. Adding spirits, garnishes and mixers that might not be traditional.
“All the ways you can use Fresh Vector. I went through the lexicon of cocktails. What can I make with lemon sour? What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”
H. Ehrmann with the Fresh Victor Figtorious Celebrations
Fresh Victor Holidays Flavors
H. Ehrmann suggests a twist this cold, holiday season. Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria. Anything that would normally go with ice, this time heat it up warm and toasty.
