Newberg Oregon’s Vino Vasai Pours World-Class Pinot Noir, Super Tuscan with Unique Tasting Experience – Wine Review
Potter’s Vineyard and Vino Vasai Wines offers a small lot collection of high quality wines and a memorable visit.
When you go wine tasting, what kind of experience do you want? Rushed? Crowded? In, out and onto the next place?
In some of the most popular wine regions in California and in Oregon, a visit can feel more like you’re walking through a theme park than being invited to enjoy a living, breathing winery.
Vino Vasai is a little (or a lot) different in many ways. For one, they really want you to have a calm, romantic, delicious experience.
They go out of their way to make it happen. How? They stagger their appointments, deliberately plan out the timing, they want conversations. They foster an environment that encourages visitors to ask questions, lots of questions. Really sharing about their world, their team and their wine.
As a result, you end up with a memorable, world-class wine experience. And we haven’t even gotten to talking about the actual wine yet.
The winery intentionally limits production, producing less than 1,000 cases annually. Varietals include estate Pinot Noir, and sourced Chardonnay, Cabernet, Merlot, Sangiovese, and Syrah from single vineyard estates in Washington.
The winery goal is “to offer the very best tasting experience in Oregon”.
We’ll Always Remember Italy
Bill and Sandy Sanchez are the winemakers and owners. Bill is an example of the mix of art and science – leveraging 30 years as a PhD Nutritionist and 15 years as a professional Potter. – a common combination seen behind successful wineries.
Owners and winemakers Bill and Sandy Sanchez
Sandy brings her Italian heritage and a lifetime of passion for Italian cuisine.
Back in 2011, they were on a visit to Italy, falling deep in love with art, Michelangelo’s work and Italian cuisine.
With Italy on their mind, just a year later they met Vineyard Proprietor Laura Volkman and struck up a dynamic partnership. Bill wanted to learn everything there was to know about Pinot Noir – from farm to bottle. Laura was happy to mentor him and ended up selling her estate to him a year later.
The rest is bottled history.
Vino Vasai Family
Potters Vineyard, translated in Italian to Vinao Vasai, is a family (some biological, some not) passionate for good food, good wine, good art and who want to make an intimate product that actually makes a personal impact.
Assistant Winemaker Consultant Art Roberts joined the team exactly for that reason, to be part of a family-run winery that makes incredible, affordable small-lot wines.
Keeping with the family vibe, Sandy (tasting room and wine club manager), and Gretchen (customer service specialist). Daughter Melinda and son Eric help with harvest, tasting room, and digital support.
The family does tractor work, vineyard management, and grape sampling along with help from several friends. The family and wine club pick fruit for their Rose’ each year. Potter’s Vineyard is truly a “Grower-Producer”.
The Vino Vasai Region
The Sanchez’s purchased their 3.5-acre estate vineyard in 2012 from Laura Volkman. Laura planted the vineyard in 2001. She sold and partnered with Bill and Sandy on the 1,000 steps of growing and making premium Oregon Pinot Noir.
They were attracted to the artisan feel of the tasting room Laura created and have since transformed it into a Clay Art Gallery. Customers visit and taste wine in a fine art gallery and vineyard setting.
The wine is made in a cooperative studio of several winemakers. Bill & Sandy make all the wine themselves, sort fruit by hand, do all the punch downs and make all decisions from primary fermentation through barrel aging in French Oak. Wines are kept separated to create Reserve, Barrel Select and House labels and are bottled one to two years after harvest.
The vineyard is certified LIVE, Salmon Safe, and Bee Safe Farming with a focus on immune health.
Vino Vasai 2019 Estate Reserve Oregon Pinot Noir, Chehalem Mountains
Vino Vasai 2019 Estate Reserve Oregon Pinot Noir, Chehalem Mountains
Curious to taste a well-loved Pinot Noir?
This is a special bottle. Let’s start with the grapes. Pommard and Dijon 777 planted at 700 feet elevation in the newly established Laurelwood District, a sub-AVA of the Chehalem Mountains and Willamette Valley AVA’s. What does this tell us? Lots of cool, wet weather creating that well-known Willamette Valley elegance.
The grapes were picked at peak ripeness during a small window of perfect timing in an otherwise very fickle harvest season. As a result: lower alcohol, great acidity, complex flavors.
They chose lees aging in new French Oak to create a very classic Oregon Pinot Noir.
Deep ruby in the glass. Pronounced black cherry on the nose. Black plum, white pepper. Medium body, medium tannin, with a long finish.
With only 98 cases produced, good luck getting your hands on this bottle. But if you can, do it.
Vino Vasai Super Tuscan 2020 Columbia
Vino Vasai Super Tuscan 2020 Columbia
When a trip to Italy inspires a bottle, everyone wants to have a taste. Their goal was to share “a taste of Italy.”
The blend is 55% Cabernet Sauvignon, 33% Sangiovese and 12% Merlot
This Super Tuscan is grown in high elevation vineyard sites in the Rattlesnake Hills AVA of Washington State.
Warm days, cool nights help the grapes ripen with complex flavors and great acidity. Aged in neutral barrels for 18 months.
Deep ruby in the glass. Fresh red cherry and red currant on the nose. Medium body, velvety tannins, black cherry and blueberry notes. Silky mouthfeel and a medium finish that holds on just long enough, playfully inviting you for the next sip.
Pairs well with any traditional Italian dishes – think lasagna, sausage, spicy meats, meat pizza. Very Tuscan, indeed
Vino Vasai Wine Club
The Wine Club has 2 tiers: B Club and M Club
Both offer discounts, specials, members only access, invitations and more.
Find the Vino Vasai wine club details here.
Visit the Vino Vasai Tasting Room
Visitors are encouraged to stroll through the vines and enjoy the hilltop view of Parrett Mountain to the East, The Oregon Coast Range to the West, and Dundee Hills to the South.
The wines are available direct from the tasting room, online at www.pottersvineyard.com or in a few local wine shops near the vineyard.
Tastings are By Appointment Only at 11am, 12:30pm, 2pm and 3:30pm.
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LA Loves “Taste of a Kiss” with World’s #1 limoncello Pallini
“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years
Pallini Limoncello, the world’s #1 limoncello, proudly announces the launch of its new global campaign, “Taste of a Kiss.” Timed to coincide with the brand’s 150th anniversary, this sensory-led campaign invites consumers to rediscover the magic of limoncello – crafted with passion, kissed by the Amalfi sun, created for both timeless enjoyment and modern mixology.
The campaign’s creative centerpiece, “What Does a Kiss Taste Like,” will run throughout 2025 and will be brought to life through digital storytelling, influencer collaborations, and curated lifestyle content that celebrates Italian passion and flavor.
Pallini, founded in 1875, remains a proudly family-owned company and is now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With more than 15 years at the company, she previously served as Director and Head of Production. Micaela, who holds a Doctoral Degree in Chemistry, is the first woman to lead the company and is honored to guide Pallini through this historic milestone.
“This campaign is a love letter to our Italian roots,”
Micaela Pallini
“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.
At the heart of the campaign is the Pallini Spritz—now among the top three spritz-style cocktails served in the U.S. Elegant, light, and refreshingly simple (3 parts Prosecco, 2 parts Pallini, 1 part water, served over ice in a large wine glass), the cocktail is quickly becoming a seasonal favorite across bars, rooftops, and at-home occasions. Pallini is supporting this momentum with retail cross-merchandising initiatives, encouraging consumers to bring the spritz ritual home.
Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. “Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. “We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”
Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.
Sports beverage LA needs, but with a kick: Vodkade the Ultimate Canned Vodka Cocktail
Tastes like a sports beverage , but with a kick: Vodkade the Ultimate Canned Vodka Cocktail
There’s a new contender in the adult beverage game, and it’s already claiming victory. Meet Vodkade, the first-of-its-kind, hand-crafted, canned vodka cocktail made for those who don’t just play — they play to win at fun.
Born from the idea of creating a cocktail that tastes like a sports beverage — but with a kick — it’s the ultimate fusion of refreshment and bold flavor. Made with a proprietary recipe using crisp, high-quality vodka and natural fruit flavors, delivering a smooth, invigorating taste experience that keeps your competitive spirit sharp and your social game even sharper.
Popularity of Cocktail in a Can
Canned cocktails have surged in popularity due to their convenience, quality, and evolving consumer preferences.
As more people seek premium, bar-quality drinks without the hassle of mixing, canned cocktails offer a ready-to-drink solution that’s portable, consistent, and often crafted with real spirits and natural ingredients. Their sleek packaging suits outdoor events, beach days, and casual gatherings—no bartending skills needed.
Additionally, the rise of health-conscious drinking has led to options with lower sugar, fewer calories, and clean labels. With innovative flavors and better branding, canned cocktails meet the modern demand for ease, taste, and lifestyle alignment—all in a pop-top can.
Whether you’re rallying on the court, soaking up the sun, or locked in a heated game night, this canned cocktail is here to match your energy.
Vodkade is available in four fan-favorite flavors:Fruit Punch, Lemon-Lime, Orange, and Berry Cherry
Available in four fan-favorite flavors (Fruit Punch, Lemon-Lime, Orange, and Berry Cherry), each sip brings a cool wave of nostalgia with a grown-up twist. Sold in a convenient four-pack and the Victory Pack, an eight-pack variety featuring two cans of each flavor.
Vodka in a can?
Vodka is ideal for canned cocktails because of its clean, neutral flavor, which makes it incredibly versatile and mixable.
It acts as a blank canvas, allowing other ingredients—like fruit juices, herbs, or sparkling mixers—to shine without clashing. This neutrality also ensures a smooth, consistent taste across a wide range of flavor profiles, from citrusy spritzes to bold berry blends.
Vodka’s light body and high mixability appeal to a broad audience, making it a go-to base for refreshing, easy-to-enjoy drinks. Plus, it’s shelf-stable and blends well with carbonated elements, making it perfect for the convenience and portability of a can.
Now available at liquor stores and major retailers across the Midwest in Illinois, Missouri, and Iowa, with plans to expand into other United States markets in summer 2025.
Currently distributed across Missouri, Illinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.
Learn more at www.vodkade.com or on socials at @Vodkade_cocktails on Instagram and @Vodkade on Facebook.
About Vodkade
Vodkade is a canned cocktail beverage made with a proprietary blend of vodka and natural fruit flavors.
Designed for those who live to play and play to win, Vodkade combines the bold refreshment of a sports drink with a kick.
Vodkade is distributed across Missouri, Illinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.
It’s crafted for champions of good times everywhere. More information can be found at www.vodkade.com.
Vodkade encourages fun seekers to drink responsibly.
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
Southern California is poised for a landmark moment as Event Founder Shelby Russell and Culinary Host & Partner Neal Fraser proudly present L.A.’s newest world-class culinary festival, the inaugural City of Angels Food & Wine featuring an exceptional lineup of 36 Best Chefs taking place at the historic Vibiana in Downtown Los Angeles!
Franklin Becker, Photo Credit: Courtesy of City of Angels Food & Wine
Opening Night on Friday, July 25, 2025
Grand Tasting on Saturday, July 26, 2025
Set in Downtown L.A., home to some of the country’s most innovative dining experiences, a spectacular two-night strolling festival with Opening Night on Friday, July 25, 2025, and the Grand Tasting on Saturday, July 26, 2025.
Each evening will bring together the industry’s top tastemakers and 1,000 culinary and beverage connoisseurs to celebrate an all-star lineup of 18 Top Chefs and restaurants, spectacular wineries, premier spirits, handcrafted cocktails, craft breweries, curated selection of non-alcoholic beverages, live entertainment, and much more.
Chef Lindsay Autry; Courtesy of City of Angels Food & Wine
City of Angels Food & Wine will take place at Vibiana in Downtown Los Angeles, a vibrant, diverse culinary hub renowned for its cutting-edge cuisine and cultural richness.
Housed in a magnificently restored 19th-century cathedral, Vibiana is one of the city’s most iconic event venues, blending historic grandeur with modern sophistication.
As one of the nation’s most dynamic food destinations, Downtown Los Angeles offers the perfect backdrop for Southern California’s premier world-class culinary festival, where innovation, tradition, and flavor converge in an unforgettable celebration.
Chef Jonathon Sawyer; Courtesy of City of Angels Food & Wine
City Of Angels Chefs, Courtesy of City of Angels Food & Wine
The inaugural City of Angels Food & Wine will feature an extraordinary lineup of 36 of the Best Chefs representing Los Angeles, Anaheim, Pasadena, Santa Monica, West Hollywood, Chicago, Palm Beach, New York, and Mexico. This exemplary event promises to be a spectacular showcase of culinary excellence.
All-Star Chef Lineup includes:
Event Host Chef Neal Fraser: Redbird, Vibiana – Downtown Los Angeles, CA
Chef Vartan Abgaryan: Momed – Los Angeles, CA
Chef Govind Armstrong: Post & Beam, The Lobster, 8 oz. Burger Bar – Los Angeles, CA
Chef Lindsay Autry: Honeybelle – Palm Beach, FL
Chef Franklin Becker: Point Seven – New York, NY
Chef Giberto Cetina: Holbox, Chichen Itza – Los Angeles, CA
Chef Josiah Citrin: Mélisse, Citrin, Charcoal Venice, Dear John’s, Openair, Augie’s on Main – Los Angeles, CA
Chef Tolu Eros: ILE LA – Los Angeles, CA
Chef Ben Ford: Ford’s Filling Station, Galerie – Los Angeles, CA
Chef Jeffray Gardner: Marsatta Chocolate – Old Town Torrance, CA
Chef Joel Hammond: Uchi West Hollywood – Los Angeles, CA
Chef Katianna Hong & Chef John Hong: Yangban – Los Angeles, CA
Chef Jessica Koslow: Sqirl – Los Angeles, CA
Chef Vivian Ku: Pine & Crane, Joy – Los Angeles, CA
Chef Donnie Masterton: The Restaurant @ Sollano 16 – San Miguel de Allende, Mexico
Lord Maynard Llera: Kuya Lord – Los Angeles, CA
Chef Raphael Lunetta: Lunetta – Los Angeles, CA
Chef Sergio Ortego: Bontanica – Los Angeles, CA
Chef Dylan Patel: avec – Chicago, IL
Chef Michael Reed: Poppy & Seed, Poppy + Rose – Anaheim, Los Angeles, CA
Chef Andreas Roller: Jonathan Club – Los Angeles, CA
Chef Steve Samson: Rossoblu, Superfine – Los Angeles, CA
Chef Jonathon Sawyer: Kindling – Chicago, IL
Chef Warren Schwartz: Magpies Softserve – Los Angeles, CA
Chef Shannon Swindle: Funke, Felix Trattoria – Los Angeles, CA
Chef Jimmy Shaw: Loteria Grill – Los Angeles, CA
Chef Kris Tominaga: Manuela – Los Angeles, CA
Chef Bret Thompson: Pez Coastal Kitchen – Pasadena, CA
Chef Niki Vahle & Anna Sonenshein: Little Fish – Los Angeles, CA
Chef Marcel Vigneron: Lemon Grove – Los Angeles, CA
City of Angeles Food Wine
This year’s City of Angels Food & Wine event beneficiary is St. Vincent Meals on Wheels, whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles, regardless of age, illness, disability, race, religion, or ability to pay. St. Vincent Meals on Wheelsdelivers over 100,000 meals each month to seniors at risk of hunger and stands on the front lines for the homebound and vulnerable throughout L.A. County, especially during emergencies like the recent Los Angeles wildfires, providing nutritious meals, shelf-stable food, wellness checks, and even pet food. More than 250,000 seniors in Los Angeles face food insecurity, and many of them are isolated and homebound. For these individuals, St. Vincent Meals on Wheels is a lifeline.
This year’s Partners include Delta Air Lines as the official Airline, Chef Works as the official Hospitality Apparel, IceBulb as the official Ice Supplier, Waterboy as the official Hydration, and Vibiana as the official Event Venue.
Ticket Information: The Inaugural City of Angels Food & Wine will take place on Friday, July 25th, 2025, and Saturday, July 26th, 2025, and this is a 21+ event. A DELTA VIP Early Entry Pass will be held from 6:00 pm to 7:00 pm and Regular Admission will be from 7:00 pm to 10:00 pm. Tickets are on sale starting Wednesday, May 14, 2025. For more information on the City of Angels Food & Wine, please visit www.CityofAngelsFW.com.
Transportation and Parking: Guests are strongly encouraged to utilize professional car services, such as Lyft, as alcoholic beverages will be served at the event. Self-parking is conveniently available in a Joe’s Parking Structure across the street from Vibiana.
Follow City of Angels Food & Wine for the latest updates on:
Facebook: @cityofangelsfoodandwine
Instagram: @cityofangels_foodandwine
City of Angels Food & Wine
Vibiana
214 Main St.
Los Angeles, CA 90012
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New Years Eve: Celebrate Nochevieja or Año Nuevo at El Granjero Cantina
This New Years Even come celebrate Nochevieja or Año Nuevo at El Granjero Cantina
Executive Chef Jenni Sklar serves up her innovative Mexican menu showcasing Antojitos (Snacks), Ensaladas (Salad), Quesadillas featuring the HIBISCUS made with sauteed hibiscus flowers, onion and cheese,Tacos, Los Tazones (Bowls), Burritos, Acompanantes (Sides), and Dessert.
El Granjero Cantina will also be serving up their Specialty Holiday Cocktails offering something for everyone including Tobin Shea’s ‘Tis the Season Margarita prepared with tequila, prickly pear, lime, and Ancho Reyes, Poison Apple Mule made of vodka, apple spice, and lime
Mrs. Clause’s Martini comprised of guest’s choice of spirit, cold brew, and Tia Maria, and Hot Chocolate served with marshmallows that you can spike to make this amazing night exceptionally bright!
NEW YEAR’S DAY:
Say Feliz Año Nuevo at El Granjero Cantina on New Year’s Eve Day as while enjoying some of the best people watching at The Original Farmers Market Los Angeles.
Executive Chef Jenni Sklar will be cooking up her innovative Mexican menu all day and evening featuring a selection of Antojitos (Snacks), Ensaladas (Salad), Quesadillas, Tacos, Los Tazones (Bowls), Burritos, Acompanantes (Sides), and Dessert.
El Granjero Cantina will also be showcasing their full beverage menu that includes Wine, Beer, Non-Alcoholic Beverages and Soft Drinks, Espresso, Tea, Specialty List of Tequilas y Mezcal,
Mezcal List and Specialty Cocktails created by Tobin Shea including the Classic Margarita with a choice of tequila or mezcal, Cointreau, fresh lime and citrus agave, EGC Old Fashioned made with reposado tequila, mezcal and Meletti organe,
Rasp-Hib Cocktail with tequila, italicus, raspberry hibiscus tea, lime and soda, Paloma prepared with tequila, grapefruit, lime and salt on draft, and much, much more this New Year’s Day!
El Granjero Cantina at The Original Famers Market Los Angeles will be open on New Year’s Eve, Saturday, December 31st, 2022, from 11:30 am to 9:30 pm; El Granjero Cantina will be open on New Year’s Day, Sunday, January 1st, 2023, from 10:00 am to 8:30 pm; 6333 W. 3rd Street, Los Angeles, CA 90036; 323.879,9324;www.CantinaLA.com
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Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
Wild Elements, Support + Feed, & Boys & Girls Clubs of Metro Los Angeles Come Together to Launch Community-Based Hydro-Wild Initiative Addressing Food Insecurity and Climate Crisis Through Innovation
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative – the Hydro-Wild Lab is a working hydroponic farm nestled in a shipping container as a learning and innovation hub for young people starting July 2022.
Through classes, community building, and hands-on sustainable agriculture experience, the Hydro-Wild Lab will deepen the connection between personal and planetary wellness while restoring food-growing power back to a Los Angeles community.
Support + Feed and Wild Elements teach students the science behind their favorite veggies
Starting in July 2022, students at the Watts-Willowbrook Club house, located in Watts on the border of Compton and one of four clubhouses within the BGCMLA region, will have access to a multi-week curriculum developed in coordination with Support + Feed and Wild Elements that teaches them the science behind their favorite veggies, the connection between personal wellness and food advocacy, and the cultural significance of gardens and growth in their own neighborhood and beyond.
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
The Wild Elements Hydro-Wild Lab, an innovative indoor hydroponic farm, brings together agriculture and technology to increase direct access to nutrient-dense food in an eco-conscious way while simultaneously providing students with hands-on farming experience and training.
Wild Elements Hydro-Wild Lab, an innovative indoor hydroponic farm
This unique program developed in partnership across all three organizations is tailored specifically for the Watts-Willowbrook Clubhouse students and community to address the nexus of food insecurity and the history of food systems, healthy eating, and climate change.
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
Hydroponic farms are superstars of sustainable agriculture and are quickly emerging as an important pathway to increase access to produce in both urban and rural environments farming provides communities with a mechanism to farm in controlled environments indoors, while in rural settings, hydroponic as they require fewer natural resources.
Wild Elements is working for a Regenerative Future
In urban areas where there is no land or healthy soil to grow food, hydroponic farms use less land than conventional ones, which helps overused fields regenerate. Hydroponic farms use up to 10 times less water than conventional farms, a benefit in drought-prone areas like California. Growing produce locally is also important as food begins to lose its nutrient-density once it’s harvested. In short, hydroponics is one key way to grow food so it benefits people and the planet.
“At Wild Elements, we’re working for a regenerative future where all living things can thrive.
We can do it with innovative programs like the Hydro-Wild Lab, which merges tech, agriculture, health, education and community empowerment, all in one shipping container.
By growing fresh produce while using less water and less land,
the Hydro-Wild Lab promotes food equity, plant-based nutrition, and sustainable agriculture,
all while investing in one vibrant neighborhood and its urban ecosystem.
Wild Elements is thrilled to partner with our friends at Support and Feed and BGCMLA
to bring this transformative pilot program to the BGCMLA students at the Watts-Willowbrook Clubhouse,”
says Nikki Eslami, Founder & CEO, Wild Elements.
Support + Feed, a non-profit organization created during the pandemic by Maggie Baird (Lifetime Climate Activist, Screenwriter and mother to Billie Eilish and FINNEAS), is partnering with Wild Elements and BGCMLA to introduce the Hydro-Wild Lab, bringing plant-based food and educational resources to today’s youth and local community organizations without access. They focus on working with community innovators that have been doing the work in their city to provide tailored resources that will be most impactful.
“Through the power of partnership, we can work together, providing strategies to address existing problems and help change the futures,” says Maggie Baird, Founder & President, Support + Feed. “This exciting step (the Hydro-Wild Lab) goes back to our mission, to support organizers and nonprofits that are already doing great work. When we pool our resources, together we can uplift the community”
Committed to sustainable impact, Boys & Girls Clubs of Metro Los Angeles is the result of a partnership unifying Los Angeles’ Boys & Girls Clubs that have been serving youth in the region’s most vulnerable neighborhoods since 1960 including Challengers, Watts/Willowbrook, Bell Gardens, Jordan Downs, and Jordan High School sites.
Boys & Girls Clubs of Metro Los Angeles offers nationally recognized programs in three core areas to ensure the achievement and empowerment of youth and their families: Academic Success, Good Character and Citizenship and Healthy Lifestyles.
“Our Watts community has been long challenged by lack of success,” states Patrick Mahoney, President & CEO Boys & Girls Clubs Metro Los Angeles. “The Hydro-Wild Lab will provide an opportunity BGCMLA youth to grow and consume healthy foods but will also serve as a critical tool for community and family dialogue around creating healthier eating habits. In a community where diabetes has a 72% higher mortality rate than the average community, the Hydro-Wild Lab will serve as a great education and awareness tool that can help save lives.”
The Hydro-Wild Lab is a pilot program that Wild Elements, in partnership with Support + Feed and Boys & Girls Clubs of Metro Los Angeles, plans to scale and utilize as a model to bring innovative solutions to other communities nationwide. This educational and collaborative initiative unites the strengths and networks of all three organizations and further expands critical conversations about nutrient dense food access in urban communities.
ABOUT WILD ELEMENTS
Wild Elements is an ecosystem of content, community and collective impact building a regenerative future where all kind can thrive. Aiming to reconnect people with nature – to protect biodiversity – Wild Elements champions innovation solutions and inspires our community to take small steps toward personal and planetary wellness. Central to Wild Elements’ mission is its work to shift power and vital resources to women-led environmental solutions driving change. Today’s global traditional philanthropic model only grants .2% of funds to women-led environmental work, yet women are disproportionately impacted by the climate crisis. To change the game, Wild Elements distributes over 88% of its philanthropic dollars to women-led organizations. Wild Elements believes and invests in shifting narrative through inspiring storytelling to impart empathy and let good grow wild so the whole world will follow. To learn more visit wildelements.com.
ABOUT SUPPORT + FEED
Support + Feed is an intersectional nonprofit organization dedicated to creating an equitable, plant-based food system and combating food insecurity and the climate crisis. Founded in Los Angeles by Maggie Baird, Support + Feed has expanded to ten US cities, worked with over 80 community organizations, and supported local economies across the country. Currently Support + Feed is part of the Happier Than Ever Global Tour which will enable them to expand globally including in the UK and Australia. For more information, visit supportandfeed.org.
ABOUT BOYS AND GIRLS CLUBS OF METRO LOS ANGELES
The mission of Boys and Girls Clubs of Metro Los Angeles (BGCMLA) is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Committed to sustainable impact, BGCMLA is the result of a partnership unifying Los Angeles’ Boys & Girls Clubs that have been serving youth in the region’s most vulnerable neighborhoods since 1960 including Challengers, Watts/Willowbrook, Bell Gardens, Jordan Downs, and Jordan High School sites. BGCMLA offers nationally recognized programs in three core areas to ensure the achievement and empowerment of youth and their families: Academic Success, Good Character and Citizenship and Healthy Lifestyles. For more information, please visit our website at bgcmla.com.
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Holiday Weekend BBQ: Secret to Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Want juicier chicken? Yes. More flavor? Yes. Get it all setup in seconds? Yes. Two guys who love good food decided to tackle the problem.
Luckily, a Chef and a Builder were on the team. And luckily the team has business smarts, creativity and can-do spirit. Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.
Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.
The below conversation was edited for length and clarity. Find the full conversation on our YouTube channel.
Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?
Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.
It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.
I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well.
I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there.
After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?
Kirk Hyust: I’ve been a building contractor for 25 years. Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him.
I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’
We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.
You mentioned you are a trained chef. Tell us about your chef side.
Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles.
Do you have a favorite dish?
Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.
Brian, can we touch on your background and how how you ended up with TurboTruster?
Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years. I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working.
I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.
So over time we became friends. I became interested in the whole process of inventing.
And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.
We did a couple of products and we licensed them. Didn’t end up working out […]. We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.
A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption.
When we compare your final chicken to a poorly done chicken what’s the difference?
Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.
If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately. The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.
It makes one ball of meat essentially and cooks it as one piece of meat instead of five.
Is it the ego of the grill master? Or how do we help people realize they can have a better bird?
Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird.
Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.
Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.
If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time.
Can we talk a little bit about the process going from zero to where we are today?
Brian Halasinski: It was when we came up with the concept.
First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.
Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.
Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here.
So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.
Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.
Can you tell us a little bit about from prototype one to seven? How did we get there?
Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem. When you build a product, it has to work correctly or you’re going to get bad reviews.
But we started out with a couple different designs. We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.
It’s a lot of detail.
Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time. Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.
Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together.
Kirk Hyust: It is. We have sales and numbers and Brian’s also creative. […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business. So he’s trained really well for that.
So it’s lie our strengths and weaknesses definitely fit together with each other.
Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?
Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken.
Then you take the plastic off, pull the packet of giblets and everything out of the inside. Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.
Use duck fat or some kind of a binder to put your spices on it. Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.
Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.
Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece. Then you have two hooks. The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end.
So it’s simply, put the two hooks into the Turbo Trusser body. You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done.
How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?
Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.
Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.
As we wrap up, tell me about the Shark Tank experience.
Kirk Hyust: It was crazy.
Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.
Right away we went online and we applied for Shark Tank. It was 100% online. Before COVID they would do open casting calls like Like American Idol.
About 50, 000 people apply. They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in.
So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.
We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.
You basically work down through the process every week. They’re giving you something new to turn in, to make a video.
Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television. If it’s not good TV, people aren’t going to watch it. They loved it.
We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.
Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up. I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.
Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.
Brian Halasinski: The first thing for our product is TurboTrusser.com.
You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country.
You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK
You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.
Kirk Hyust: I’m on LinkedIn as well.
You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.
