Pasadena Magazine Presents the Inaugural Taste of Pasadena 2023: A Culinary Extravaganza!
Pasadena magazine is thrilled to announce the debut of its highly anticipated culinary event, the Taste of Pasadena 2023!
![Taste of Pasadena 2023](https://dailyovation.com/wp-content/uploads/2023/09/Screenshot-2023-09-22-at-1.01.52-AM-1024x628.png)
Taste of Pasadena 2023
This spectacular inaugural celebration will take place on Friday, October 6th, 2023, at the Pasadena Convention Center Historic Exhibit Hall C, running from 7:00 pm to 9:30 pm.
“The Taste of Pasadena is…
an immersive celebration of culinary excellence, culture, and community”
“The Taste of Pasadena is not merely another event; it is an immersive celebration of culinary excellence, culture, and community,” says Malina Saval, Editor-In-Chief for Pasadena magazine.
“This event promises an unforgettable evening of delectable experiences,
featuring unlimited tastings
from top chefs and
renowned restaurants spanning the San Gabriel Valley and beyond.”
Guests can look forward to a wide array of culinary offerings, handcrafted cocktails, live music, and captivating experiences that will engage and delight every guest.
![Taste of Pasadena 2023](https://dailyovation.com/wp-content/uploads/2023/09/Screenshot-2023-09-22-at-1.02.18-AM-1024x583.png)
Taste of Pasadena 2023
Participating Restaurants
Some of this year’s Taste of Pasadena 2023 participating Restaurants include Arth Bar + Kitchen, Cabrera’s Mexican Cuisine, Celestino Ristorante, Champion’s Curry, Engine Co. No. 28, Farina Pizza, Granville, Great Maple, Lunasia Modern Dim Sum & Cuisine, KAVIAR, Pez Cantina, The Luggage Room Pizzeria & La Grande Orange, The Raymond 1886, Santa Anita Park, Twohey’s, and more to be announced.
Desserts
2023 Desserts include Beard Papa’s Pasadena, Bertha Mae’s Brownie Co., Esther & Olivia BouqCakes, I Like Pike Bakeshop, Marsatta Chocolate, Ms. Rhonda’s Crack-N-Pop, and Nothing Bundt Cakes just to name a few.
Wines being Poured
Wines will be poured by Adobe Road Winery (Sonoma County), Bernardus Winery (Carmel Valley), Bouchaine Vineyards (Carneros Napa Valley), Defiance Vineyard (Paso Robles), The Mill Keeper by Gamble Family Vineyards (Napa Valley), Tercero Wines (Santa Barbara), Vino Los Angeles (Mexico), Wilson Creek Winery & Vineyards (Temecula Valley), and more.
Spirits, Cocktails, Beer, Music, and Special Experiences
Spirits, Cocktails, Beer, Music, and Special Experiences courtesy of Acqua Panna, Cerveceria Del Pueblo,Balcones, Corbin Cash Distillery, Casa Azul Tequila, Dough Ball Whiskey, Frey Ranch Farmers + Distillers, Knox & Dobson, Mezcal 33, Old Hillside Bourbon, Rancho La Gloria Tequila, Shelter Distilling, and many more.
Special Partners and Sponsors: AbilityFirst, Pasadena Convention Center, Visit Pasadena, Sodexo Live!,Pasadena Chamber of Commerce, Yelp, and Viva LA.
![](https://la.flavrreport.com/wp-content/uploads/2023/09/Screenshot-2023-09-22-at-1.01.15-AM-300x92.png)
Pasadena Magazine Presents the Inaugural Taste of Pasadena 2023
Ticket Information:
The inaugural Taste of Pasadena will take place on Friday, October 6th, 2023, at the Pasadena Convention Center Historic Exhibit Hall C from 7:00 pm to 9:30 pm and this is a 21+ event.
General ticket prices are $85 ($100 at the door the day of the event). Early Bird Pricing is available for $60 until Friday, September 22nd, 2023.
For more information and to get your tickets today, please visit Pasadenamag.com/taste.
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LA Shorts: Filmmaker Erin Gavin Brings Twists, Turns and Deep Love to Video Games with “Gaming For Love” — See it July 22
LA Shorts: Filmmaker Erin Gavin explores Love and Video Games with “Gaming For Love” — See it July 22
“Gaming for Love” is a poignant narrative inspired by true events which follows the journey of Maisie, a young girl battling cancer, as she finds solace and strength in the world of online gaming.
“Gaming For Love” screens at LA Shorts Monday July 22.
Erin Gavin’s career has spanned over motion pictures, television series, theatrical
productions, print and live-action commercials.
Erin’s other film credits include “Dread”, “The Last Investigation”, “Junk,” and most recently played the Iconic star Marilyn Monroe in a hit stage production.
Erin signed with Serdica Record (Classical contemporary) label and her first song ‘I’m through with love’ has been a global success.
![Erin Gavin Filmmaker](https://dailyovation.com/wp-content/uploads/2024/07/Screenshot-2024-07-22-at-8.39.28%E2%80%AFAM-754x1024.png)
“Gaming for Love” Filmmaker Erin Gavin
Through themes of love, sacrifice, and the power of human connection, “Gaming for Love” beautifully illustrates the profound influence of gaming in Maisie’s life and the bonds forged beyond the confines of the digital realm.
Today’s conversation with Erin Gavin from “Gaming For Love” has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
We are back today with Erin Gavin, the writer, producer, and director of short film Gaming for Love. Erin, thanks for joining us today.
Erin Gavin:
Thanks for having me. This is brilliant, Joe. Thank you. Appreciate it.
Joe Winger:
My pleasure. I’m looking forward to learning more about you and sharing your message with the audience today.
You direct, you produced, you wrote this; and it’s a very powerful short film Gaming for Love. What’s the most important message you want to share with our audience today?
Erin Gavin:
So for me, the reason I wanted to tell this story is because it’s loosely based on true events. I felt this wave of emotion come over me when I was reading this article and I thought, what an amazing, powerful real loving story.
I just felt compelled to tell it.
From that thought to where we are today feels absolutely incredible. So I’m very grateful.
Joe Winger:
You’ve done a lot of prolific work, both in front of the camera and behind the camera. On stage, on screen, with music.
What inspired you to choose this project next for you?
Erin Gavin:
Other filmmakers will probably relate to this. But it just felt right. There was no part of me that was hesitant not tell this story. Every part of me just said that’s it. This is the story. This is what I’m doing. It’s happening. That was really it. There was no ifs, and’s, but’s, maybe’s about it.
Joe Winger:
That’s very courageous. We often hear so much glamour about Hollywood. But behind the scenes, the production itself isn’t always so easy.
So without giving away any plots or any spoilers, what was one of the biggest challenges of your production? And how did you solve that challenge?
Erin Gavin:
One was the budget.
So in order to make a movie, as we know, we need money. So I literally I thought, I need to ask for help here, which is something I’m not very good at doing in terms of asking people to put together a GoFundMe and let’s do this.
That was a challenge for me to swallow my pride and be like I need to help.
It was amazing how many people came together and just wanted to help. It honestly made me well up and just feel so appreciative of everybody and everyone’s support.
The other challenge was to get crew together. So I was really lucky. I partnered with a company called Up Next studios.
We had a lot of help. People were just coming on board and helping, but naturally, sometimes people fall off and then you have to get somebody else in. That can be challenging in the final days, when someone drops out two days, I didn’t have too much of that, but it worked out in the end and who was meant to be on the movie was on the movie.
Joe Winger:
That’s a great way of thinking about it. Just to detail that out a little bit more, where, location-wise, where on the globe were you shooting?
Erin Gavin:
It was all shot in Scotland. I wrote it the second week in January, and we had the first cut by end of February.
So it was really rushed, really quick and really intense. We had to find locations really quick and we had to really narrow down those locations. I was in Scotland, so it made sense to just let’s roll. I was really lucky with the locations. I had friends just pull in together and be like, You can shoot here.”
So it all worked out really well.
Joe Winger:
How many days of production?
Erin Gavin:
Three days.
Joe Winger:
Three days in Scotland. You shot about a month and a half after you wrote it, is that more or less right?
Erin Gavin:
After I wrote it, I had about 3-4 weeks to pull all the crew together, locations together, everything together.
It was intense.
Then three days of shooting and then editing. Obviously the final cuts and then putting the music together.
But I’m really thankful for the team. Without the team, this would not be possible, and everybody’s support, it wouldn’t be possible.
Joe Winger:
Just going a little deeper on what you just said a second ago, two things to think about.
Number one, a lot of the people that are watching this interview right now have never been on a production set. The closest they’ve been is the movie theater.
Second thing is how many people out there, they’ve written something. But they may not have the courage or the audacity to actually get out there and shoot it, or as you brought up, to go out there and raise money because it costs money to do these things.
Do you have any advice or inspiration for someone out there who wants to be doing what you just accomplished, and they’re scared, hesitant, or nervously excited?
Erin Gavin:
I think you have to be very vulnerable. You have to put ego aside and let people read your script, polish it, get advice on it, make sure it’s as solid as it can be.
That’s hard to do when you pour your heart into this piece and you obviously this piece of paper has everything that you’ve just poured out onto it.
Then to give that [heartfelt script] to someone to be super critical is really hard, but that’s the first step and make sure it’s as good as it can be.
I would say community is key.
So perhaps maybe look at how you can narrow it down budget wise. So that’s your locations. Everything that costs money. And ask for help. Build that community. G to your local drama schools, go to your local film schools.
People want to film. People in the creative world, they want to be doing something.
So people do want to help. That’s what I would say, [at] home and in your community, ask for help, get the script solid. That would be the first two key things to be doing.
Joe Winger:
Good advice.
The title Gaming for Love, gaming is a big theme of the story.
I’d love to believe everybody in the world knows what gaming means. But just in case, can you tell us what gaming means?
What message do you hope the gaming community receives when they see the short film?
Erin Gavin:
We’re talking about computer gaming and [my short film] doesn’t shine it in a negative light.
I actually spoke to somebody last night who’s in the gaming world, for all the major companies and does computer programming in terms of the creative side of things. He said, they would love this story because it shows that this can help people in certain ways. It also has a community to it as well. Like most things in life have some negatives and some positives and everybody has their own opinion, right?
But for this shines it in a light that is true in terms of belonging to this story and how it helps someone.
Joe Winger:
That’s beautiful.
Erin Gavin:
Yeah, certainly this one has a twist at the end.
So I hope the viewers get to watch it and they’ll see exactly what I mean.
I also created a song about gaming which is also very true. A lot of gamers who have heard the song [feel] it’s so relatable.
Joe Winger:
Let’s talk about the cast. The performances are subtle and thoughtful and deep. I was surprised how much I was feeling in such a short period of time.
How did you find your cast? Any favorite moment that really stands out with you?
Erin Gavin:
I love that you felt that. We were really lucky because we just gelled and it made sense and it worked and not a lot of movies have that luck.
I reached out to a Gent who owns a theater school in Scotland. I said I need a young girl for one of the leads.
He happened to also have a Gent who teaches at the school who would’ve been the perfect, and he’d also been in like big shows like Outlander and whatnot.
So I thought, okay, he can act. I checked him out. He’s good. And she was great. And that all came from a gent called Rhys Donnelly who helped me with the casting. And also I reached out to a friend of mine who plays one of the other parts. Who I know is a great actor, Paul Donnelly, and he’s been in Outlander and a bunch of stuff.
So it, again, it was just a community aspect. It’s Oh, who knows who, and who can, how can I connect this and make this all work? And that’s how it happened.
Joe Winger:
What I love about what you just said is we are talking about the plot and the story and the gaming community earlier. You’re talking about the community behind the scenes of production.
I feel like whether it’s deliberate or not. You just found all these different communities to work together to highlight other communities, really a community effort in front of the scene, behind the scenes, in the story, all over the place.
Joe Winger:
Our audience knows we talk usually with chefs and winemakers and mixologists.
We’re talking about food and drink and travel. This topic is a little bit not what we usually talk about, but if you don’t mind, can we talk about food and flavor for a minute with you? Is that okay?
Erin Gavin:
Sure. All right.
Joe Winger:
You probably eat very healthy is my guess, but I could be wrong.
But when you’re indulgent, When you’re looking for flavor. What’s your favorite or what’s it? What’s a good guilty pleasure for you or what’s one of your favorite food and drink pairings?
Erin Gavin:
Being from Scotland, right? I was, Oh, have you tried haggis? Yeah, of course I tried haggis, but haggis is Most things in life, if it’s made well and it’s done it’s really good.
But it can also be the opposite, but I have to say, I do actually love haggis. But now I don’t really eat meat so much. But they do a really good like vegetarian option these days. So when I’m home, especially around Christmas time that would be my sort of go to but to pair with it, I’m going to be really sad here.
I like to drink milk with it. Most people like, yeah, this wine from this region. I’m like, nope, just milk. But but that’s when I go to at home. So when I’m in LA I actually, we like in LA, we have the best sushi. most extending sushi [00:13:00] restaurants. So sushi would be my go to when I’m in LA and definitely sake.
Joe Winger:
What’s the taste profile of haggis? What’s what’s it similar to?
What’s the aroma? What are we tasting? Will you take a bite?
Erin Gavin:
There’s another drink in Scotland. Sometimes I like to have Irn Bru with haggis. It sounds disgusting to a lot of people, but I like it. So it’s just like Irn Bro and haggis.
It’s an acquired taste.
Joe Winger:
Erin, what’s the best way to follow you and learn more about the short film, whether it’s a website, social media, something else, what’s the best way to follow your film festival journey and just what you’re up to with you yourself.
Erin Gavin:
Erin Gavin:
Oh, I appreciate that. On most of the social medias Erin Gavin Artist, like Instagram, Twitter and Facebook, TikTok.
Gaming For Love has its own pages on Facebook and Instagram.
It’s screening 22nd of July at 1pm at LA Shorts in Los Angeles.
Jamie Lee Curtis, Zoe Saldana, Thomasin McKenzie: Annual Oscar-Qualifying HollyShorts Film Festival celebrates their 20th anniversary
Zoe Saldana, Thomasin McKenzie, Jamie Lee Curtis: Annual Oscar-Qualifying® HollyShorts Film Festival celebrates their 20th anniversary
The Oscar® Qualifying HOLLYSHORTS FILM FESTIVAL returns for its much-anticipated 20th edition from August 8-18, 2024.
From over 6000 entries, over 400 films form this year’s anniversary program.
This Friday, July 12, HollyShorts will share the entire 2024 selection on YouTube.
Last year, the Academy® granted the festival their 4th OSCAR®-qualifying award for Documentary Short Film, this accolade joined their other three top awards, Best Short Film Grand Prize, Best Short Animation and Best Short Live Action. The winners of these awards will be eligible for consideration for a 2025 Academy® Award.
HollyShorts has also launched an inaugural Sports category with NBA Champion, Metta World Peace as the head judge, he is also a producer of a film to be premiered on opening night called, “With Love Charlie”. The festival’s sports category is led by producer Jessica Badawi and will include work from former NBA player and champion Matt Barnes premiering his documentary “Black Mark”, an episode from the NFL’s Seattle Seahawks series “The Sound of the Seahawks”, “The Syd & TP Show” with WNBA stars Theresa Plaisance and Sydney Colson, the show is produced exclusively by TOGETHXR, a media and commerce company founded by four of the world’s greatest athletes Alex Morgan, Chloe Sim, Simone Manuel and Sue Bidr. Also joining this new category will be Red Bull Media House’s “Life of Kai” featuring ESPY award winner Kai Lenny and “Race and Surf” from Selema Masakela, NBA’s Memphis Grizzlies “Marc Gasol: Memphis Made”, “ESPN 30 for 30” and two documentaries from the Italian powerhouse soccer team AC Milan including “Roots-Bennacer”.
Some of the documentary short films selected for the 20th edition include “Alok” directed by Alex Hedison and executive produced by Jodie Foster, “The Final Copy of Ilon Specht” directed by two-time Academy® Award winner Ben Proudfoot, Benjamin Alfonsi’s “Whitney Houston in Focus”, John Beder’s “How to Sue the Klan” and “XCLD: The Story of Cancel Culture” directed by Ferne Pearlstein and produced by Trevor Noah.
The star-studded live-action short film entries include “How Can I Help You” directed by Eliza Scanlen and starring Thomasin McKenzie, Marco Perego’s “Dovecote” with Zoe Saldana, “Dammi” starring Riz Ahmed and Isabelle Adjani, Ken Cheng’s “Summons” starring Jimmy O. Yang and Alexandra Shipp, “Midnight” from legendary Japanese director Takashi Miike, Louisa Connolly-Burnham’s “Sister Wives” featuring BAFTA Rising Star Award winner Mia McKenna-Bruce, “Hearts of Stone” with Noomi Rapace and Jessica Barden, “French” directed by Dylan Joseph and produced by OSCAR® nominee Kobi Mizrahi, “Vlog” starring and directed by Yvonne Strahovski in her directorial debut, “Edge of Space” directed by OSCAR® nominee Jean de Meuron, Russell Goldman’s “Burn Out” produced by Academy® Award winner Jamie Lee Curtis, “Fall Risk” featuring Victoria Pedretti, directed by Alex Martini, and produced by Bella Thorne, and Jim Cummings’ “Pretty Sad”, Yasmin Afifi’s BAFTA winning JELLYFISH AND LOBSTER and Tom Stuart’s GOOD BOY starring Ben Whishaw also join this fantastic lineup.
Among the animated short film entries are Nadia Hallgren and Jamie-James Medina’s “The Brown Dog” with voice performances by Steve Buscemi and the late Michael K. Williams, Paul Shammasian’s “An Angel on Oxford Street” narrated by Christopher Eccleston, “Play Again” directed by Emmy-nominated filmmaker Zen Pace, voiced by Benjamin Bratt and Eric Briche’s “Volcelest”.
Notable music videos include Shania Twain’s “Giddy Up!” and Nikki Lorenzo’s “Lista, directed by Bianca Poletti and starring Academy® Award nominee John Hawkes.
Additional noteworthy selections include Bella Thorne’s “Unsettled” featuring Chris Zylka, Eli Newman’s “Concrete” starring Ed Harris and Sophia Ali, Mackenzie Davis’ directorial debut “Woaca”, “If Not Now, When?” starring Kate Dickie, Hanna Gray Organschi’s “Merci, Poppy” with Victoria Pedretti, Danielle Baynes’ “The Dog” starring Kate Walsh, Francesca Scorsese’s “Fish Out of Water”, Richie Keen’s “The Grievance” with Rosie O’Donnell and Kevin Pollack, Mika Simmons’ “My Week with Maisy” starring Joanna Lumley, Annie Girard’s “One in the Chamber” starring Wilson Bethel, Hector Prats’ “Heaven is Nobody’s” starring Roger Guenveur Smith, Michael Perez-Lindsey’s “Will I See You Again?” featuring Richard Lawson, Blake Winston Rice’s “Tea”, co-directors Brit Crawshaw and Josh Hayward’s “Female Captive” starring Pauline Chalamet, Academy Award winner’s Chris Overton and Rachel Shenton’s Slick Films selected shorts include Rhys Chapman’s “Ryan Can’t Read” and Elizabeth Peace’s “The Golden Boy”, Benjamin Verrall’s “Shouting at the Sea” starring Harry Michell, Maia Scalia’s “His Mother”, Ethan Kuperberg’s “Paper Towels” starring Josh Brener, and “Swollen” directed by Roxy Sorkin.
HollyShorts is devoted to showcasing the best and brightest short films from around the globe, advancing the careers of filmmakers through screenings, networking events, and various panels and forums. The festival showcases the top short films produced in 40 minutes or less.
To view the full list of official selections visit http://www.hollyshorts.com
This year’s hybrid celebration of short films will take place in person, with screenings at the world-renowned TCL Chinese Theatre in Hollywood and virtually through the official festival streaming platform, BITPIX.
HollyShorts screenings will take place from August 8-18th at TCL Chinese Theatres, 6801 Hollywood Blvd., 3rd Level, Hollywood, CA, 90028, followed by the annual awards gala on August 18th.
For additional information and tickets visit https://hollyshorts2024.eventive.org/passes/buy
Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast
Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast
The Caesar salad was NOT invented in Italy!
The iconic dish, celebrating its 100th birthday this year, has roots in Tijuana, Mexico.
![Foods That Matter John Robert Sutton](https://dailyovation.com/wp-content/uploads/2024/07/Screenshot-2024-07-15-at-12.09.06 PM-1024x1024.png)
Foods ThatMatter John Robert Sutton
To celebrate, podcast host of CurtCo Media’s Foods That Matter and seasoned food archaeologist John Robert Sutton joined Juan José “Tana” Plascencia, the owner of Caesar’s Restaurant – home of the first Caesar salad – in person.
To eat some original recipe salad and chat about how, why, where, and by whom the dish came to be one of the most popular menu items in the US.
John and Tana’s intriguing conversation, starting with the recipe’s origins and ending with its worldwide prominence, is available on Foods That Matter on all major podcast platforms. You get a firsthand look at the backstory of Caesar salad, delving into all the rich flavors and history that made it such an important influence in the dining world.
Near or visiting Tijuana?
Join Tana at the centennial celebration at Caesar’s Restaurant on July 7, 2024. Plus, if you tell Tana that you listened to this episode of Foods That Matter – Celebrating 100 Years of Caesar Salad with the Origin Story that Starts in Tijuana, Mexico – he will give you the authentic recipe to take home!
About Foods That Matter:
Come along for a culinary thrill as Foods That Matter transports foodies to corners of the world through stories of adventure with food archeologist John Robert Sutton, also known as ‘The Indiana Jones of Food.’
John unlocks the secrets to the globe’s extraordinary cuisines, as he’s been doing throughout his travels in over 120 countries while enriching top grocery stores and Michelin-starred chefs with the finest ingredients and powering them with quality products.
The presenting sponsor of Foods That Matter is Watkins, award-winning extracts, spices & herbs, seasoning blends, grilling rubs & marinades, artificial dye-free baking decorations, and more crafted in the USA since 1868. The show is available on podcast platforms, including Apple Podcasts, Amazon Music, Spotify, YouTube and Goodpods.
About CurtCo Media:
CurtCo Media – with its talented producers and creative team – provides listeners with quality podcasts, featuring authoritative hosts, distinguished guests, and inspiring storytellers. The company presents many nationally-recognized series, covering topics such as scripted sci-fi (SOLAR), luxury (Cars That Matter, Travel That Matters, Wines That Matter) and others.
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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LA Learns to Love: The Orchid Book Conversation with co-authors Rocio Aquino, Angel Orengo
How to Learn to Love Yourself: The Orchid Book Conversation with co-authors Rocio Aquino, Angel Orengo
Rocio Aquino and Angel Orengo, co-authors of “The Orchid” are, as their website shares partners in life and spirit, wanderers who found home in each other’s hearts.
Their journey together has been filled with a myriad of cultures, beliefs, and encounters with both the ordinary and extraordinary.
The Orchid: The Secret Code of Modern Goddesses
The Orchid: The Secret Code of Modern Goddesses
The story focuses on five of these women, each wrestling with unique life challenges such as closeted sexuality, career pressures, spousal abandonment, sexual abuse, eating disorders, and manipulative behavior.
As they engage with the program’s curriculum, they peel away layers of self-deception, pain, and societal conditioning, discovering that the love and solutions they seek already reside within them.
The Orchid serves as both the setting and the metaphor for their collective journey toward self-realization and empowerment.
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit FlavRReport’s YouTube channel here.
Joe Winger:
We’re talking about The Orchid: The Secret Code of Modern Goddesses.
I go to a lot of book events, and a few weeks ago in Los Angeles, I went to The Orchid’s book signing. What I was amazed by was there was so much emotion in the audience. Big smiles, happy tears.
What are we missing in our lives that your book, The Orchid, helps us recognize?
Rocio Aquino:
How beautiful [of a] question. I think, to be honest, that we are perfect already. And we forgot.
Angel Orengo:
Yeah, I think we forget that at the core life doesn’t need to be that difficult. It’s not that complicated that we allow ourselves to be complicated by the things around us, by the things that we’re told, by the way we think our lives need to be, by the number of houses, clothing, shoes – everything right that we need to have.
The moment you bring it down to the basics and you’re like, yeah, life should be simple. We are okay. We’re just learning here. We’re back. We’re like in a school and the teacher wasn’t angry because we got it wrong. On the contrary, it was just like, Oh, don’t worry. I’ll teach you.
Joe Winger:
So what I’m interpreting is, people are having these emotional realizations because they’re remembering your message that they’re perfect already?
What do you think it is about that audience interaction that your book is giving?
Rocio Aquino:
I was in the front, so I was not as intimate like you and your perspective. But what resonates with me and what I see that can resonate for someone else is that they know and they understand that they are not alone on this journey.
The struggles they are feeling are real. They feel the difficulty. Everyone at some point is [feeling] who here has a difficult path? Everyone is like me. That connection is not superficial, but it’s more in a deep way when you are in a group setting after being so disconnected really to talk about the important things that matters in life has another connection.
Angel Orengo:
We’ve gotten large amounts of feedback by now. Some people are touched by the fact that someone has written a book selflessly to help them. I know there were people that were touched very much by that.
I think you understand what that means really, it was all about how do we help the reader get to a different place, right?
Go from point A to point B, right? There are people that for the first time find themselves in an environment where they can treat themselves with some kindness, where maybe they haven’t stopped to think about that before. Because we try to block it.
It’s easier to numb pain than to experience it and let it go.
Other people are [having the realization that] it’s not that complicated. I’m just so happy that I found this now. I think it’s just all of that energy.
The energy in the room that day was really powerful. When you’re in the presence of that energy and by presence, the collective – it wasn’t us. It’s we – emotions come to the surface, and that’s how we clear emotions, and that’s how we clear energy.
Thank you for sharing that because I didn’t realize that was happening.
Rocio Aquino:
We didn’t have any idea and remember, we have two teenage daughters. They bring us back to reality really quickly at our house.
Joe Winger:
Going to the actual book itself between the characters, the descriptions, their backgrounds.
What’s real? What’s fiction? And for fiction, what inspired it?
Rocio Aquino:
Everything happened, everything is real, but never happened all together.
Angel Orengo: And not to those people.
Rocio Aquino: We know that some of the places exist and all the situations exist.
The fiction is today there is not a place that you can go for free to heal in this way. But we hope that someone will open it. Let’s hope we can do it..
Angel Orengo:
Yeah, the characters, the book is absolutely real.
Every single thing that happens there has either happened to us or happened to someone we know, or we’ve read it in the news.
The story about the model and the sexual abuse that’s real, right? It’s happening in the modeling industry now where they have gone through their own “Me too” movement.
There is a scene in which “Olivia” is doing a silent walk and she has a vision of her mother near her. [to Rocio] That’s something that has happened to you, about your own mom who passed away.
There’s a scene in which “Olivia” is speaking to her father. It was a difficult relationship and her father wasn’t the best version of a father that he could have been.
That a lot of it is after my own experience with my own father, who I met three times in my life. One of which, the longest, was five hours. So we took pieces and through the help of everyone who collaborated in the book to construct these characters that brought together all these experiences.
We wanted to write the story of Rocio, who morphed into “Sophia”, and then we realized that we wanted to tell more that we needed that in order to be of service to the people who would be reading the book, we needed to tell more stories because there are so many things happening to women out there that we don’t hear about that we wanted to do justice by representing as many of them.
That’s where it all comes from.
Rocio Aquino:
The same happened to us when we were reading, not writing the book. We were crying constantly. At one point I put it down, we were crying [so much]. Then we did it first in English and after in Spanish and then we were crying in Spanish so was like, “Okay I’m continue to heal.”
The process for us was really intense
Angel Orengo:
The experience that you’re having [the audience and reader’s emotion], everyone is sharing similar things. It’s simple, but as I’m going, I find myself thinking about things that I’ve never thought about in my own life.
I need to put them down. Sometimes it takes me a little bit before I pick it up again. So it’s like peaks and valleys of intensity.
Joe Winger:
As authors, how are you feeling now knowing that so many people are having such extreme feelings and discoveries from your pages?
Rocio Aquino:
You never know how your work is going to be received, to be honest.
Even though we have a very strict culture of not judging anyone, being totally neutral, we are going to make suggestions.
Now that people are seeing the book, it’s a pleasure, it is humbling.
Angel Orengo:
There was intentionality in what we were writing. The book came after our first year of deep introspection into who we were and how we wanted to change our lives. [We studied] a lot of self help books. At the time that we started writing, it was about how do we share this with people who normally don’t have access to information
Also for people who don’t have resources to go and spend time in a retreat for a weekend or spend $5,000 or even $500. [We thought] we should do television because this is our background. But let’s own the intellectual property, the story behind it.
[We thought] we should do television [series], but let’s own the story behind it.
So when we sit down with the people who are going to help us craft the TV show, we have a say in how it’s made. Right now what ends up happening is that people don’t think that love is powerful enough to deal with the issues that you have around you.
We think that we have to combat anger with anger or force. That’s what we’ve been raised to believe. We’ve gotten to a point where love really does conquer all, but not in the way in which we were taught.
So when we approached a book, it was, “Let’s do it with a lot of love,” we said, and if we can help one person, it’ll have been worth it.
Everyone who we are connecting with is having similar reactions so it’s humbling. We’re filled with gratitude beyond belief that we were chosen, selected, inspired to write what we wrote and to put it forth.
Not just write it, but really now be the face of it and take it to as many places as we can.
Rocio Aquino:
That’s the main point. When someone says “Thank you”, because now that means I can continue to share with more people. If more people feel better about themself, that is incredible. That’s our main point to invite everyone to our party.
If more people feel better about themself, that is incredible.
And the part is really, if you are feeling better about yourself? Great! So it’s about that.
Joe Winger:
During your book event introduction, you mentioned one of your goals is to bring The Orchid to real life. Where are we today with that goal? How can the audience help you?
Angel Orengo:
Everything in your life begins with an intention. Waking up in the morning, getting off your bed, right?
Everything is intention after intention. The first and most important thing that we want is for people to truly enjoy the book because through the enjoyment of the book, there is a transformation that’s taking place.
We now understand that the way to change the world, and even though this is not the ultimate intention is the indirect intention, we can make this place a better place to be for all of us.
It begins by me feeling better about myself, and you feeling better about yourself. And it begins by all of the things that we create.
All these things these women are experiencing in The Orchid.
To your question, the first thing is for people – and it’s happening already – to say, wouldn’t it be awesome if this place really did exist and these transformations were taking place. If one person says it, it’s a big deal.
If a million people begin to think that way, or a billion people begin to think that way. Wow. It is about the power of what we have to manifest.
In terms of The Orchid as a retreat center, I think there are versions of it throughout the world already. There are many places that exist. I think those places will be inspired when they read our book to go to a different level. We can do more to expand the way we’re doing this.
There are podcasts down the line. There are television shows that we’ve mentioned. There’s a digital community that we would like to work on and develop. There is a nonprofit because there are going to be issues that will require that approach.
We’re going to continue building this community that ultimately is going to want to continue conversations as to how I deal with this.
Even though we attempted to do a very complete seven day experience at this retreat center, the truth is that the experiences can vary greatly.
There’s so much more out there.
We only depicted a number of healers. The number of healers and healing modalities out there are endless. I believe it will happen.
We have had initial conversations with certain people about it, but I would say it’s in early stages.
I would much rather encourage everybody who is already well advanced into a retreat center to look at themselves and see if there’s anything that can be learned from ours and create their own orchid so that we can help more people around the world.
Rocio Aquino:
Yes. Take the lessons, what you learn and it really is, “How I can begin to have a conversation with someone.”
Joe Winger:
As authors, can you talk a bit about what your writing process was like? What was the timeline going from idea to finished, published book?
Angel Orengo:
We began our process for the book at the end of 2021. So it took us about two and a half years.
We’ve come across a lot of people who say, ”Wow, that’s fantastic.” It took them nine years or 10 years and so on.
We were doing this 24 hours a day for two and a half years.
We relinquished everything else that we were doing and we dedicated ourselves to our growth, our personal growth and introspection, which in itself was the core of what’s at the book and to crafting putting on paper as many of the thoughts and ideas that we had.
The first step was Rocio and I basically went back and forth. We started thinking about which things worked. At first she was the guinea pig. She was experiencing things, a lot of healing practices.
Rocio Aquino:
It’s a process. Experiencing different things, and at the beginning you don’t have it very clear, but you begin, “Okay, this was my story.”
The main thing was to teach the lessons in a very original way. When you are relaxed, when you are in your house watching TV or reading.
You begin to question, is this serving me or not? The process of putting our learnings on paper.
Everyone is a creator. We can create and create.
No one is going to have our perspective. Angel was very clear [about] what he likes in life and has never spoken bad about anyone.
In my mind, I was not like that. I was speaking bad about people. But then I learned the power that [kind of speaking] represents and now I don’t want to do it.
But it’s those lessons that you begin to learn [from]. I grew up with that different paradigm, and now that I know another one, I prefer the new one.
Because it gives me more freedom, creativity, and everything.
We put everything in place. We worked hard to make this happen because our motivation was to do a book for [the younger version of] me 32 years ago when I tried to kill myself and I didn’t have the tools and I didn’t have anything.
So this is a book that I wish my mom had before she passed away 32 years ago.
The motivation was really to spread that another way of thinking was available. So we were in a hurry, like this needs to be available for those Rocio’s, for those Pepitas who were out there, who are out there and need to have something that they can grab quick, and they can begin to see a change.
Angel Orengo:
I would add, the process of writing the book was truly experiential. It wasn’t just spitting it out, we were living certain things.
There were times we stopped the book to have an exercise of releasing energy.
What we realized as we were writing, there were things inside of us that needed to be addressed.
Whether it was an experience that happened when you were a child…
I can’t tell you the times where we were crying, deeply moved by what we were writing and reading and how that was cleaning us inside and how that was changing us.
We went through different hurdles.
For example, we realized at an early stage that the book could not be judgmental about anything. if we were going to connect with readers, right?
We had no idea that we needed to ensure that the people at the Orchid, Mary and her staff. [They] never looked at anybody and said, “Oh, I’m so sorry.” It’s more, “We know we’ve been there. You too can heal from that.”
And so all of those things emerged as we were writing.
There was intentionality and some clear ideas as to how we wanted to proceed. The truth is that we were experiencing and adjusting as we went.
Rocio Aquino:
With a lot of respect.
Angel Orengo:
With a lot of respect for each other, the people we were collaborating with, and the reader.
Joe Winger:
The book is called The Orchid: the Secret Code of Modern Goddesses.
The color scheme, it’s primarily female names, from a traditional or direct point of view, it’s geared more toward a female audience.
As the authors, trying to get a guy in a woman’s life to read it. What would you encourage them to say to get a guy to read it?
Rocio Aquino:
#1, I’ve been a woman and reading many books about guys, written by guys and I love it.
So maybe it’s time for a guy to be open minded. I can do this and I can read a book about women.
#2, it’s incredible to go in the deepest way of thinking of women. So try to understand how they work and what they are thinking. This is a fantastic opportunity. It has so many good sides because you want to have a better understanding of your mom, of your sister, your girlfriend, your wife, your daughters.
Then you’ll have a better way of how women relate to each other, but how do they relate to themselves, and how you can be an ally in their process.
Angel Orengo:
Recently I was writing a brief article for a fraternity that I belong to and I was very active when I was in college.
Essentially the article is to inspire them to read this book. The issues that we talk about, whether it’s sexuality, limiting beliefs, the power of forgiveness, the power of gratitude or any of the other issues that the women who are there are speaking of, they’re universal.
They’re not gender based, right?
So any opportunity that you have or that you give yourself to relate to those issues, it’s an opportunity to grow.
I think for men for far too long, we’ve defined masculinity as “the absence of emotion” or perhaps the “existence of physical strength.”
More and more we’re finding out about emotional intelligence, right?
That emotions in general and our ability to share them to be vulnerable is powerful and can only enhance the people that we are.
I would say be open minded. The issues are truly for everybody. You can learn a thing or two, not just about yourself, but about the women in your life.
It’s and it could be really powerful. Plus let’s face it, the better we communicate with one another, the better we relate to one another across genders the better our community is going to be, and we need more community in the world.
I think if anything has shown us, and this is true at any time, right?
Every person you speak to, we’re all longing for community. We need connection. We need to connect more with each other.
Rocio Acquino:
Deep connection, not superficial.
Joe Winger:
The book is called The Orchid, The Secret Code of Modern Goddesses.
Wrapping up, for people out there who want to buy the book after hearing about it, Whether it’s websites, social media, how can we follow you? How can we buy the book?
Rocio Aquino:
There are so many ways right now. We have a website: TheOrchidBook.com
You can find the book in English and Spanish.You can buy it on Amazon, and Barnes and Noble, Apple, and we have the audiobook too.
And the exercise, if you want to do a book club with your friends, you can do some exercise that are on the website.
Instagram, Facebook YouTube, TikTok. All @TheOrchidBook_
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Incredible A. O. C. Dinner June 15! Critically Acclaimed Winemaker Raul Perez Curated by Caroline Styne, Paired with End-of-Spring Menu by Suzanne Goin
Critically Acclaimed Winemaker Raul Perez hosts wine Dinner June 15, curated by Caroline Styne, paired with End-of-Spring Menu by Suzanne Goin.
A.O.C. by Chef Suzanne Goin and Business Partner / Wine Director Caroline Styne, 3rd Street, Los Angeles, California, and Winemaker Raúl Pérez, Bodegas y Viñedos Raúl Pérez.
A.O.C. Chef Suzanne Goin and Business Partner / Wine Director Caroline Styne
A.O.C., Los Angeles’ ground-breaking small plates restaurant at the forefront of the city’s best dining since 2002, presents an extraordinary evening celebrating the wines of the revered Raúl Pérez on Thursday, June 15, 2023. The wines are curated by Caroline Styne and paired with Suzanne’s end-of-spring menu which is inspired by her love of the Pérez collection. Raúl Pérez will be in attendance to meet and greet guests.
Raúl Pérez Pereira is highly regarded as one of the world’s most visionary winemakers. He gained recognition for his winemaking skills and innovation from an early age. Born in Valtuille de Abajo, a village in the Bierzo region of Spain, Pérez comes from a family with a long history of winemaking. He produced his first vintage for his family’s winery in 1994 when he was just 22 years old, showcasing his talent and passion for the craft.
In 2005, Pérez decided to venture out on his own and established Bodegas y Viñedos Raúl Pérez, a winery that quickly became renowned within the Bierzo appellation. Bierzo, located in northwestern Spain, is known for its distinctive and high-quality wines, particularly made from the Mencía grape variety. Pérez’s wines gained critical acclaim for their unmatched quality, capturing the essence of the Bierzo terroir. Over the years, Pérez expanded his winemaking activities beyond Bierzo to other appellations in Spain. He ventured into Rías Baixas, known for its Albariño wines, Ribeira Sacra, recognized for its steep vineyards along the Sil River, and Tierra de León, an emerging wine region. Despite his expansion, Valtuille de Abajo remains close to his heart and serves as his home base.
Pérez’s winemaking approach is characterized by a deep respect for the land, a commitment to organic and sustainable practices, and a focus on expressing the unique qualities of each vineyard and grape variety. His wines are often described as terroir-driven, showing a sense of place and reflecting the distinct characteristics of the regions where the grapes are grown.
With his innovative techniques and dedication to quality, Raúl Pérez Pereira has significantly impacted the Spanish wine scene. His wines continue to be highly sought after by wine enthusiasts and collectors worldwide, cementing his reputation as a visionary winemaker.
Caroline is enthusiastic about introducing these exceptional wines to their guests. “I discovered Raul’s wines when opening Caldo Verde, and I haven’t turned back,” states Caroline. “His wines are so well made and diverse with a through-line of beautiful minerality and balance.”
Pricing for the four-course dinner with paired wines is $150 per guest, excluding tax and gratuity. Guests dining à la carte can experience a flight of three Raúl Pérez wines to pair with their dinner selections. Prepaid reservations can be secured via OpenTable Experience; limited availability for this exclusive event.
A Celebration of Raúl Pérez
June 15, 2023
kanpachi & bay scallop ceviche, stone fruit, urfa & pistachios
endive, radishes, meyer lemon cream & oil-cured olives
2021 la vizcaina, la del vivo, godello, bierzo
***
spring greens, broccoli kibbeh, avocado, favas & feta
spanish fried chicken, romesco aïoli & chili-cumin butter
2022 los arrotos del pendón, rosado, leon
***
scottish salmon, fennel-potato gratin & beet chutney
sugar snap peas, pea shoots & green butter
2020 castro candez, mencia, ribiera sacra
***
grilled hanger steak, braised leek butter & fried leeks
italian broccoli, green harissa & douro almond dukkah
2020 la vizcaina, las gundiñas, bierzo
***
bittersweet chocolate torta
pecan cookie brittle & coffee syrup
$150 per person, including wine pairing
WHEN:
Raúl Pérez Winemaker Dinner at A.O.C.
Thursday, June 15, 2023
5:00 p.m. – 10:00 p.m.
Pricing for the four-course dinner with paired wines is $150 per guest, excluding tax and gratuity. Guests dining à la carte can experience a flight of three Raúl Pérez wines to pair with their dinner selections. Prepaid reservations can be secured via OpenTable Experience; limited availability for this exclusive event.
WHERE:
A.O.C. 3rd Street
8700 W. 3rd Street, Los Angeles, CA 90048 – 310.859.9859
ABOUT RAÚL PÉREZ
In addition to numerous other accolades, Raúl was named “Winemaker of the Year” by German publication Der Feinschmecker in 2014 and “Best Winemaker in the World” in 2015 by the French publication Bettane+Desseauve. In the February 2018 Decanter, Master of Wine Pedro Ballesteros wrote, “Raúl Pérez is the archetype of the intuitive winemaking genius.” A picture of Raúl in that same article is captioned, “Is this the best winemaker in the world?” Raúl would certainly not self-apply any of these superlatives. His humility and generosity of spirit far exceed his genius, and that humility comes through in his wines. These are not “winemaker” wines so much as they are unadulterated expressions of the villages and vineyards they hail from.
ABOUT THE LUCQUES GROUP:
With the opening of Lucques, their flagship restaurant, in 1998, James Beard Foundation award-winning Chef/Author Suzanne Goin and award-winning Restaurateur Caroline Styne planted the seeds for The Lucques Group, a Los Angeles hospitality company that comprises two fine dining restaurants – A.O.C. in both Los Angeles and Brentwood. Along with these culinary enterprises, the company also owns the Larder Baking Company and oversees Hollywood Bowl Food + Wine, which curates all the food and beverage outlets at L.A.’s iconic music venue. The duo also operates two new restaurants – Caldo Verde and Cara Cara, and the new Dahlia cocktail bar at the Downtown L.A. Proper Hotel. The Lucques Group is dedicated to seasonally influenced cooking and focuses on sourcing local, organic produce from which Goin creates soulful dishes that are bold in flavor, vibrant, layered and complex.
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Napa Wine: Malek Amrani’s The Vice Wine Invites a new Generation of Wine Lovers to Open a Bottle
Napa Wine: Malek Amrani’s The Vice Wine Invites a new Generation of Wine Lovers to Open a Bottle.
Winemaker Malek Amrani’s The Vice Wine is about as personal of a brand as it gets. Each batch is crafted from single grape varietals sourced from hand selected Napa Valley vineyards that best express the grape varietal and the region.
Passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend.
The Vice Wine’s Winemaker Malek Amrani
Today I sat down with The Vice Wine’s Malek Amrani for a conversation about luxury sales, Napa Valley’s legendary grapes, following your passion and inspirations and the future of wine for the next generation.
The conversation has been edited for length and clarity. The full conversation can be found on our YouTube channel.
I just want people to understand how busy you are sharing your wines with the world. Can you share a little bit about your average calendar week?
Sure, thank you. First of all, thank you so much for having me today. I just literally just walked in three minutes ago I was in Miami. So I landed in San Francisco a couple hours ago and just got in here So speaking about travel, a lot of what we do is travel because you can make the best wine in the world, but it’s really the ability to go out and sell it that makes us successful or not.
It all comes down to sales. On average, for me, for the last eight years, I average about five, six nights a month at home. A lot of my time has been spent on the road. Although this year I’m trying to shift gears a little bit and spend more time here in Napa Valley and less time on the road.
Got it. So what inspired you to get into the world of wine? Any memorable celebrations?
What inspired me to get into wine was my love for it. I was fortunate enough to start tasting wine at an early age with my father. And I graduated high school at 16 in Casablanca, Morocco.
Went to Senegal, West Africa for med school. I did a year there and realized that it wasn’t for me. And speaking of celebration, I really wanted to do something that was quite celebratory on a daily basis and fun. I moved to New York and the first six months in New York I really just tried to survive and bounced around and did all types of jobs.
Winemaker Malek Amrani tasting Vice Wine barrel samples
But then I quickly realized that I needed to get my hands on wine and not have to pay for it and then meet people as well, because I was new to New York and I had no friends, no family. So I wanted to meet people. I realized that working in the wine industry, wine bars, and restaurants would be ideal to fulfill the two needs that I had at the time.
I dove into the wine industry early on at the age of 18. And between 18 and 21, I worked in the restaurant world a lot. I was working 2-3 jobs consistently. I was fortunate that when I was 21, I got a job in distribution representing Diageo and Moet Hennessy Brands in Manhattan to on-premise accounts, basically restaurants, bars, hotels, and whatnot.
And during that time, I also got inspired to start importing small batch boutique wines to New York and selling them too, selling them to people I knew and make a name for myself in the industry through imports as well, beyond the territory that I had at my first job.
Then in my mid twenties, I was doing it. I realized I had done it all in the wine business, except to make wine. The wine region that I’ve always been a big fan of was Napa Valley. So I looked for a brand that kind of was a solution to what I was looking for one, a Napa Valley winery that made wine for that everyday occasion that I can afford accessibly and to a winery that made more than the classic three or four varietals: Cabernet, Sauvignon Chardonnay, Sauvignon Blanc, Merlot and there aren’t many really.
And lastly a winery that kind of broke down Napa Valley to the sub regions that there are because Napa has such a very diverse terroir and sub regions, 16 in total today. Wow. So I couldn’t find one. So I decided to make one, start one, create one.
You worked at the biggest wine company in the world. How did you go about getting that job?
And then what kind of lessons did you learn while being there?
It was out of luck. I was a buyer for a restaurant on Park Avenue in Manhattan. And I was talking to my sales rep. I asked him if he liked his job and I really didn’t think about applying or anything. He thought that I was interested in a similar position and out of luck, they had open positions and he spoke to my first manager at the company and she called me and she asked me to meet with her.
I honestly didn’t know what she wanted to meet about. I thought she wanted to meet about the restaurant where I was working; and work on some program or something. And in less than 48 hours, I had a job. So I was quite lucky.
But how intense and how it is working at Moet Hennessy or LVMH is a big umbrella.
It’s the number one luxury company in the world. They certainly do a lot of things, they are number one for a reason. And at the same time, I was with the sister company that also owns part of the Moet Hennessy Diageo. Diageo is the biggest liquor supplier in the world and at the time they had wine as well.
So in a way it is easier to walk in anywhere and say I have Johnny Walker or Veuve in my portfolio. But at the same time, from a sales perspective, it was very not aggressive, but very goal-driven. And I found myself that out of 116 months of employment, I was a top quarter performer for 112.
So it was extremely competitive and I wanted to be the best at what I did. All the time. A lot of it really has to do with building relationships and working harder than the competition and doing a lot of things right and never promising something and not delivering.
Is there a major lesson that you learned while working at that global luxury company that has helped the Vice wines?
Yes, I think, many things. My first, probably my most important lesson was to intertwine your personal life and your professional life in this industry. You can’t really separate them and be successful at it. I think it’s just making it work. It is a fun industry, we do go out a lot and get to enjoy a glass of wine during the day or two or three.
At the same time it is work and finding the balance between the personal and the professional and making one feed the other in a sense. It’s one of the biggest advantages that one can do to succeed in this industry.
I think you fulfilled two fantasies that a whole lot of wine people dream about doing. One being rockstar salesman at these amazing companies. The other becoming a winemaker.
Any advice for someone who wants to be who you were a few years ago?
Advice? Yeah, absolutely. One, it takes time. You have to be patient; and persistent and consistent.
To build relationships and establish and build a territory and build certain sales revenue. It doesn’t happen overnight. You first gotta establish relationships and relationships come down to trust. The second thing is it really comes down to being patient and consistent.
Outlasting the competition because there’s such a huge turnover in the industry. So if you trust the process that if you stick around long enough and do certain things right for a long time, people will turn over in the industry and there will be opportunities that will pop up left and right and they will be yours for you to capture.
Personally, one of the things that really made me successful, and a lot of people may not do it, is that for 10 years in Manhattan, I commuted on a motorcycle 12 months a year. The subway was fast, but I never wanted to miss a phone call.
When the average salesperson is probably seeing 5, 6, 7 accounts a day, I was seeing consistently 15 to 20. So I was able to have a bigger territory and see my clients on the regular without appointments. I was on a motorcycle. I was the guy just going to show up and just say hello and I was in and out, just checking on you, see if you need anything versus I have to make an appointment, find parking, all that kind of stuff.
The work ethic definitely, 15 in a day is a very deliberate choice with time and energy.
Your wines are called “Vice”. Was there a “Vice moment” where you knew it was time to move on and become a winemaker?
That moment probably lasted a couple of years. There was a lot of self questioning and self doubt on the daily because I had, at one point, two very successful businesses.
One, I worked my job on a W-2 and the other one, my own business, my imports business. And I was doing pretty well at the time in my mid twenties and, within three, four years, I may have paid a little bit over a million dollars in taxes. How do you let all this go and jump into the vice and, basically not have a revenue?
Especially in the beginning stages, it took me a couple of years to really decide what to do but The Vice, the idea started in 2013.
Winemaker Malek Amrani
We really became a business in 2016. And I let everything go for The Vice in 2018. It took some time. At one point I was having three businesses happening all at once, and it was very stressful.
So that “Vice Moment, it wasn’t like sudden. It wasn’t quick. It was a long vice moment.
Tell us about the regions that The Vice grapes are sourced in and equally important, how the heck did you get grape sourced from these in-demand areas?
So I chose Napa Valley because Napa, one, is their vice to me, hence the name of the Vice Wine, name of the brand. My vice is wine, but their vice is Napa. And I’ve always been a huge fan of Napa.
And Napa is the apex of the American wine industry is what set the tone for us, what opened, it’s what really led this American wine revolution in a sense. It all started really with Napa back in, in the 60s and 70s. So I wanted to shoot for the top because of that aspect.
And also, it’s just part of the American dream. As an immigrant, there is nowhere on the planet, I can’t imagine myself going to France, Italy, or Spain, and walking right into their top wine region and say, I’m going to do what I do today. I have no doubt I wouldn’t be welcomed.
Napa did just the opposite and welcomed me and gave me an opportunity, not just as a wine region, but as a community.
The second thing, how I got into having access to these grapes, a lot of it is street work. Putting in the time, coming a lot to Napa and hanging out at a lot of places where winemakers hang out for lunch or dinner and talking to the bartenders and doing my due diligence and investigating on my own and really networking and knocking on doors. Not being afraid to knock on doors and introduce myself to people and tell them about what my plans are and see if they’re willing to sell me some grapes.
In this industry, when you buy, when you contract to somebody, you pay a little bit of what the grapes are worth when you first pick the grapes and then the rest within time in the new year or so.
A lot of what I’ve done in the beginning was pre paying. So I pre paid for the grapes while they were still hanging on the vines. It’s almost like buying the fish while it’s still swimming in the ocean. So in that sense, they owed me versus I was at the mercy of a lot of the growers to sell me grapes. They already had the money, they already got paid.
So they had to work with me in a sense and again, being honest, not being late on payments and having good relationships with the growers goes a very long way.
Can you share your Napa Dream with us that you put on your bottles and let us know what that means to your family?
Yeah, so I’m sipping right now batch number 100, the Napa Dream. So we make our wines in batches. Every single wine, and I made a little bit over 130 wines to date. Every single wine has a number.
It started with number one, which was a Chardonnay 2013 vintage. And when I first started The Vice, I had this long term vision, but I didn’t envision myself to be here today with batch number 100. So batch number 100 is an homage to batch number 1.
I named it The Vice and not my last name. As you see, most of the wine industry, it’s someone’s name on the label. I didn’t want to do that. The Vice to me is what wine is: a Vice. Napa is my vice. So it’s very personal.
But at the same time, the craft beer industry really had a boom in 2008 – 2020. What made it really successful were the names. Craft beer has some really wild names. You look at the name and packaging, and it’s what probably draws you to open the can, you buy it and try it.
At the time in 2013, there weren’t many un-conservative names in the wine business. It was still very conservative names and people’s last names. There was 19 crimes and there was The Prisoner.
I thought The Vice would be a very good name, One, because it meant something to me and Two, it’s very edgy and it’s borderline bad.
It’s not bad. It’s not bad unless you do too much of it. That’s what vices are. If you overdo it, then they become bad. They become addictions, a lot of things, and it’s an easy name to remember.
I’m going to assume almost every wine lover knows Napa Valley. Touch a little bit on the region of Napa, the soil your vineyards are using, and how that influences your aromas and your tastes as we actually get into the bottles themselves.
When people talk about Napa Valley, most of the time we talk about how this perfect Mediterranean climate that we have here, its location about 35 miles east of the Pacific Ocean, the Bay, San Pablo Bay, which is an extension of San Francisco Bay, the microclimate.
We talk a lot about the microclimate, but one thing that I think makes Napa the best wine region in the world, in my opinion, is that Napa has half of the world’s recognized soil.
It’s a paradise for someone who is really into soil because there’s so much diversity here. More than anywhere else when it comes to soil diversity, we make wine from 14 out of 16 sub regions of Napa, but within the same AVA. Within the same sub region, we have different soils.
So a lot of the wines that we make are single vineyard wine You do get to taste the purity of the terroir from a specific soil type. It’s something honestly that we can talk about for days and it’s fun for most people.
Going a little deeper in that for a moment.
We picture you in Manhattan, probably very well-dressed at that old job. Now you’re working a farm. What was it like the first time you stepped onto that vineyard.
What that experience was like for you?
For me, honestly, I always felt that my calling was to be in the countryside. Although while Napa is the countryside, it’s like the Hamptons of the West. It’s still probably the most expensive agricultural land in the world.
It’s very beautiful. But being in touch with nature and being a little isolated from the hustle and bustle of civilization, which is usually in the cities. I find a balance when I’m here in Napa because I do travel a lot. I’m on the road and I’m back to the cities trying to sell wine across the U S and also across the world.
Vineyard life, farm life, it’s my balance. It’s my happy place being in the vineyard. I’m sure you can’t picture me, but I do wear a lot now. I never thought I would ever be wearing cowboy hats a lot. But I do wear them because it covers my head pretty well from the sun.
Walk us through your favorite wines. Let’s talk about aromas and flavors and color and what you love about them so much.
First thing, I don’t have favorites. All my batches are equal to me. Every single batch has a story; is a labor of love. But the wine of the moment right now is my orange wine.
So I started making orange wines in 2020. Orange wine is the oldest winemaking style in the world. Five, six thousand years ago, when they started fermenting grapes to my knowledge, they were white wine grapes.
Today, all white wine, we take the varietals, we press or break the skin of the grape and capture the juice immediately, discard the skin. Orange wine is basically pretending to make red wine with white wine grapes. So there’s skin contact.
So we basically ferment the juice out of the grapes with their own skins and what you get in return, you get some type of orange hue in the wine. The wine I’m opening right now is my Orange of Gewurztraminer and it’s called Brooklynites because that’s where I got the inspiration out of Brooklyn. And we’re doing really well with it. It’s just been very successful for us. It’s up and coming.
This wine, Orange Wine, reminds me of Rosé of 15 years ago when Rosé just started to make a comeback or just started to grow in sales and popularity.
I also feel like with orange wine, I feel like it’s a generational thing.
If you look at Sauvignon Blanc, for example one of the top white wine varieties right now, 20 years ago, no one was really drinking Sauvignon Blanc, but it was really the Gen X that made it popular.
Same thing with Rosé I feel like Orange is just at its infancy stages right now, and it’s having it’s moment. Driven by millennials and Gen Z’s also Gen X and boomers when they see it on a wine list and they see it in the store, they get curious, maybe a little embarrassed that they haven’t had an orange wine.
They’ve been drinking wine for decades already. So there is a little sense of curiosity when it comes to orange. So it’s doing really well for us. It’s 3,000 case production right now. Our total production of The Vice is 27,000.
And Gewurztraminer, the varietal means spicy. I won’t call it spicy. I’ll call it flamboyant. Because it just pops out of the glass with so much roses, lychee, peach, apricot.
It’s a really pretty varietal and this orange wine of Gewürztraminer is certainly a treat. Very well said.
The 2020 Chardonnay. The mouthfeel, the balance, when you were creating it, how did you decide what it was going to be like?
It is an homage to batch number one, Chardonnay.
So I really wanted to create something almost like there’s a legacy and a celebration for reaching that milestone of making a hundred wines. I wanted to go back to very traditional winemaking. The birthplace perhaps of Chardonnay is Burgundy. And in Burgundy, a hundred years ago, they were not bottling every single year.
They bottled when they needed to. They had good vintages, bad vintages. So it wasn’t this cycle.
Now, the majority of the industry doesn’t age Chardonnay for more than 12 months in oak. Most people have a misunderstanding of oak and malolactic fermentation in wine.
I hear it all the time, people saying, I hate oaky chardonnays because they’re too buttery, too oaky. There’s two different things. Oaky and buttery are two different things. So the malolactic fermentation, the conversion of malic acid into lactic acid, is what gives you that creaminess in Chardonnay.
And predominantly, all red wines go through it. But in white wines, Chardonnay is the only one that goes through malo. And it is a style that’s fading. It’s boomers who love the buttery Chardonnays.
But when it comes to oak you really don’t find anybody aging Chardonnay for 30 months.
It’s a little bit crazy to do, but this was my vision as a celebration. And the funny thing is that I just came back from Miami and the joke, everybody that tasted it. They’re like, wow, what a delicious wine and how did you get the idea? And I was like the joke here in the cellar in Napa was when I was making this wine, everybody here was like, who’s going to drink this wine?
And the joke was Florida will drink it because they love big oaky Chardonnay. But the reality now in the valley and other markets too. The younger consumer is actually loving this wine because it doesn’t have much malolactic fermentation. Only 25% of the wine went through malo. So there is a little kiss of butter.
Almost like buttered popcorn, but without being too buttery, without having greasy hands. And then the oak flavor here is just amazing. Because it just pops with butterscotch and vanilla and full spices and it’s a super long finish. You take a sip and five minutes later, it’s still sitting in your palate which is quite unique for a Chardonnay.
You had a vision before you produced the bottle. How close to reality did it become, and what were the challenges to get it there?
To explain that I have to give you the background. Everything I do is not out of just because I decide to.
Everything I do is it backed by the marketplace. Most winemakers, they have an idea, they go apply it. I have so many ideas. All my ideas actually are based on creating demand that’s already in the marketplace or about to be. So a lot of what I do is research and development.
I’m not going to wait to get a market watch article last year to tell me that this varietal or this segment is trendy. I’m seeing it live in the marketplace. I’m seeing it live with the consumer. I am doing tastings in stores. I’m doing tastings at restaurants, hosting dinners, and seeing what the consumer wants.
So I’m seeing it before the rest of the industry. Everything I do is based on where the trend is going before it even becomes a trend. And it is a gamble because not everything comes to fruition. But that’s the basis of what I do is based on the wine enthusiasts, people that drink wine, their interests and what they want to have in the, what they wanna see.
Let’s talk about your Pinot Noir.
This is my house Pinot Noir. We call it the house because this is what I envision to be the house Pinot, basically a Pinot Noir that you open and whether you drink a glass or finish the bottle. If you drink a glass, you can put the cork back on it and it will be good for at least four or five days.
All our wines are made in a traditional style and they’re exposed early on to oxygen. So they’re oxygen resistant compared to conventional wines. When you open the wine; conventional wine by the second or third day, they already flatten out and turn into vinegar cooking wine. The Pinot Noir here is for the everyday occasion and it doesn’t require any food, although this pairs well with everything.
This is the only red I’ll probably pair with any type of fish. It really is a very good wine on its own. Doesn’t really require food. I make a lot of big Cabernets and big heavy varietals like Petite Syrah and certain Malbecs. Very good. You drink a glass and you start begging for food because some wines really require that.
The House Pinot is my go to wine for that everyday, anytime occasion. It is from Carneros, so it’s Southern Napa, and it’s made in a traditional Burgundian style.
What makes this wine actually unique is that a huge amount of of Pinot Noirs now in California are laced with something else to be a varietal on the label, like Pinot Noir or Cabernet. All you have to be is 75% to 85% based on the county. So there is a lot of blending and we’ve seen a lot during the past few years.
The emergence of jammy Pinot’s. It’s all cut with something big and heavy. Pinot is supposed to be lean. A beautiful aromatic varietal with high acidity. It’s supposed to age really well. So we’re going back to that traditional burgundy style.
The wine next to it is a red wine blend.
We make 14 different cabs, so many different red wine varietals. All these wines I make are 100% single varietal. I don’t like to blend. I just love to showcase the true expression of the varietal from the terroir that it comes from of Napa Valley.
I made this wine and I called it Millennial. This is batch number 96 Millennial. And this wine is a blend of different varietals. It’s like a world blend almost. It’s 63% Petite Syrah, 22% Malbec. 8% Tempranillo, Spanish varietal, 7% Primitivo, an Italian varietal, and 1% Charbonneau which is a very rare varietal that we have here in Napa. So multiple varietals, I called it the Millennial because, I found that the millennial consumer is looking more for a style when it comes to a red wine, something that’s medium body, fruit forward, softer tannins. And they’re not really much into what vintage is it, what’s the region, what’s the AVA, they are still very price conscious.
So the retail price for is $29. It’s our least expensive red wine that we make. And it’s a really mouthful of a wine. It’s very juicy. It’s like lava cake in a glass. Although it’s dry, it’s got no residual sugar. It’s still so fruit forward. And there are so many flavors from lava cake to blueberry compote to raspberry jam.
We did not put anything. No vintage, no AVA, no nothing. We just wanted to focus on the blend itself and, that’s a red wine, it tells you exactly who it’s made for.
I’m not sure if you see yourself as a foodie. Any food pairings that you recommend with your wines?
Yeah, I certainly consider myself a foodie. Half of my time alive is spent going from one restaurant to another. Granted, I don’t eat at each one of them all the time, but I do try to eat a small dish everywhere I go and try different things, different cuisines, and I love, as someone that was born in Morocco, I love flavor.
Maybe part of my success in winemaking has to do with my palate. And my taste for my open mind, the taste for food also, and being willing to try different flavors.
When you say Napa, people think Cabernet right away. No one would ever think of orange wine first. Maybe not anytime soon, hopefully one day, but as of now, everybody thinks Cabernet. And. Cabernet to me or some red, big red varietals I think the best friend for our big wines.
My favorite pairing right now is this orange wine. I find myself drinking a lot of Orange lately. And this orange gewurztraminer, favorite companion to Southeast Asian cuisines like Thai, Vietnamese does really well with it. I’ll say Indian cuisine with curries and or even Middle Eastern cuisines. The orange gewurztraminer does really well with them.
I really like to keep it simple. I love to cook with a lot of herbs and spices.
You don’t want to overwhelm it. You don’t want to ruin the taste. You want to enjoy it by keeping actually the food that goes with it simple. Just 1, 2, 3, 4 herbs or spices just to enhance the dish. and bring out the flavors of the wine.
Talking about the Vice team, you have a world class CMO and you have a genuine superhero. Can you talk a little bit about your team?
We met in 2008. We actually worked together and we’ve been together now since 2008. We’ve been married 10 years. Tori is my partner, but life partner and business partner, of course.
Her background is fashion. So she was a creative director at her last job. And she went to Parsons in New York for fashion. Her entire life she knew she wanted to be in fashion.
I wouldn’t be here today, The Vice would not exist if it wasn’t for Tori. She was crucial, especially for the creation of The Vice, the label, the marketing aspects of it. And today she’s 100% on board with The Vice. She has no other job. She’s the CMO of The Vice.
My assistant winemaker; he’s the joy of every day life. His name is Bruce Wayne and he’s an eight year old Tibetan Terrier. He’s got a better nose than any of us. He loves to be in the cellar because of the cool temperature. And as I said probably in the beginning, intertwining personal and the professional. Having him around most of the day when I’m here in the Valley, or just having him come with me, he’s a very good boy. It certainly adds a lot of happiness to what we do and it, it helps with the craft of The Vice.
You mentioned that Tori has a fashion background. What was the transition from fashion to to wine like?
Her transition was similar to mine. It was more of a hobby, part time fashion project and part time helping The Vice. And then last year, we had a baby, our first baby. After she went back to work after her maternity leave, she realized that she wanted to focus on the baby a little bit and also full time on The Vice.
Where do you see The Vice in 5 years? What can we look forward to?
Thank you for asking. The vision since day one was to be an international brand. Today we are in four international markets and 14 states in the U. S. But this secret fantasy that I’ve had since day one about creating The Vice was for the French to drink The Vice.
The French don’t drink American wine. In fact, if you are from Burgundy, you probably don’t even drink Bordeaux, or you don’t drink Sancerre, or you don’t drink Provence. They’re into their own wine regions.
Globally where we will be 5, 10, 20 years, I don’t like to really put deadlines and time limits because the passage of time does things that, it’s very subjective.
The last three years were great for our business. If anything, it spurred us to grow more than we expected. Our long term goal with The Vice is to leave a legacy in the valley and for the brand to inspire the next generation of people to be the voice for a fresh voice in Napa.
From a sales perspective, we are at 27,000 cases. We want to be at 100,000 cases. We want to be in a million cases. But most importantly, we want to maintain the quality and the integrity of the wine that we make.
Younger audiences are booking for healthier wines
There is a lot of formula wine. Wine that has probably 30 ingredients you and I can’t pronounce because it’s not FDA regulated and you know they make it taste consistent year after year and there’s a lot of chemistry that goes into it.
Our wines are very simple. There are two ingredients, grapes and a little bit of CO2 to maintain stability. So long term for us is to continue to be a true craft wine, real wine that’s good for you if you drink it in moderation.
How can we shop your wines? How can we find you?
Thank you for asking how you can help. I see myself as an ambassador of Napa Valley, so I encourage you to please discover Napa and keep it as the leading wine region in the world. We are a one stop shop for Napa Valley. We have the most diverse portfolio of Napa Valley wines at a great price point.
Please check us out, www.TheVice.com. Please follow us. Please don’t hesitate to reach out. Fun fact is that our corks have my phone number on them. You can text me, call me, DM me, FaceTime me. If I’m not in an awkward situation, I’ll pick up. But I’m very accessible. I’d love to I’d love to hear from you.
I’d love to answer your questions. I’d love to help you discover the wine industry, but specifically Napa. I’d love to help you not only discover it and enjoy it as well.
That is incredible. So thank you. I really appreciate your time.
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