Pasadena Magazine Presents the Inaugural Taste of Pasadena 2023: A Culinary Extravaganza!
Pasadena magazine is thrilled to announce the debut of its highly anticipated culinary event, the Taste of Pasadena 2023!
Taste of Pasadena 2023
This spectacular inaugural celebration will take place on Friday, October 6th, 2023, at the Pasadena Convention Center Historic Exhibit Hall C, running from 7:00 pm to 9:30 pm.
“The Taste of Pasadena is…
an immersive celebration of culinary excellence, culture, and community”
“The Taste of Pasadena is not merely another event; it is an immersive celebration of culinary excellence, culture, and community,” says Malina Saval, Editor-In-Chief for Pasadena magazine.
“This event promises an unforgettable evening of delectable experiences,
featuring unlimited tastings
from top chefs and
renowned restaurants spanning the San Gabriel Valley and beyond.”
Guests can look forward to a wide array of culinary offerings, handcrafted cocktails, live music, and captivating experiences that will engage and delight every guest.
Taste of Pasadena 2023
Participating Restaurants
Some of this year’s Taste of Pasadena 2023 participating Restaurants include Arth Bar + Kitchen, Cabrera’s Mexican Cuisine, Celestino Ristorante, Champion’s Curry, Engine Co. No. 28, Farina Pizza, Granville, Great Maple, Lunasia Modern Dim Sum & Cuisine, KAVIAR, Pez Cantina, The Luggage Room Pizzeria & La Grande Orange, The Raymond 1886, Santa Anita Park, Twohey’s, and more to be announced.
Desserts
2023 Desserts include Beard Papa’s Pasadena, Bertha Mae’s Brownie Co., Esther & Olivia BouqCakes, I Like Pike Bakeshop, Marsatta Chocolate, Ms. Rhonda’s Crack-N-Pop, and Nothing Bundt Cakes just to name a few.
Wines being Poured
Wines will be poured by Adobe Road Winery (Sonoma County), Bernardus Winery (Carmel Valley), Bouchaine Vineyards (Carneros Napa Valley), Defiance Vineyard (Paso Robles), The Mill Keeper by Gamble Family Vineyards (Napa Valley), Tercero Wines (Santa Barbara), Vino Los Angeles (Mexico), Wilson Creek Winery & Vineyards (Temecula Valley), and more.
Spirits, Cocktails, Beer, Music, and Special Experiences
Spirits, Cocktails, Beer, Music, and Special Experiences courtesy of Acqua Panna, Cerveceria Del Pueblo,Balcones, Corbin Cash Distillery, Casa Azul Tequila, Dough Ball Whiskey, Frey Ranch Farmers + Distillers, Knox & Dobson, Mezcal 33, Old Hillside Bourbon, Rancho La Gloria Tequila, Shelter Distilling, and many more.
Special Partners and Sponsors: AbilityFirst, Pasadena Convention Center, Visit Pasadena, Sodexo Live!,Pasadena Chamber of Commerce, Yelp, and Viva LA.
Pasadena Magazine Presents the Inaugural Taste of Pasadena 2023
Ticket Information:
The inaugural Taste of Pasadena will take place on Friday, October 6th, 2023, at the Pasadena Convention Center Historic Exhibit Hall C from 7:00 pm to 9:30 pm and this is a 21+ event.
General ticket prices are $85 ($100 at the door the day of the event). Early Bird Pricing is available for $60 until Friday, September 22nd, 2023.
For more information and to get your tickets today, please visit Pasadenamag.com/taste.
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Thanksgiving in Los Angeles: the perfect stuffing bread DOES exist – and it’s… [Recipe Inside]
This Thanksgiving, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
Holidays in Los Angeles: Dining in Beverly Hills: Mastro’s, FYC Bar + Kitchen AND Holiday Tamales from Tito’s
The Holidays in Los Angeles have never been more festive (or delicious) with holiday Dining at Mastro’s Beverly Hills, FYC Bar + Kitchen AND Holiday Tamales from Tito’s
The Holidays in Los Angeles at Hotel Amarano in Burbank
On Christmas Day from 3-10 p.m., FYC Bar + Kitchen at the luxury boutique Hotel Amarano in Burbank will be serving a special 3-course menu for just $70 per person (not including wine or cocktails).
The menu will include Butternut Squash Soup OR Radicchio Cup Mushroom Salad with avocado, chives & balsamic vinaigrette;
Apple Wood Bacon-Wrapped Filet Mignon with jumbo prawns, mashed potatoes, baby carrots & Brussels sprouts OR Pistachio-Crusted Roasted Sea Bass with citrus sauce, mashed potatoes, baby carrots & Brussels sprouts – and desserts such as Chocolate Lava Cake, New York Cheesecake, Apple Tarte Tatin or Crème Brûlée – along with coffee or tea.
The Holidays in Los Angeles at Mastro’s Beverly Hills
For classic Beverly Hills luxury, Mastro’s Beverly Hills will be open Christmas Eve and Christmas Day, serving their fresh oysters, caviar, decadent seafood towers, steaks and sides galore, along with luscious desserts and handcrafted cocktails – even a succulent Rabbi’s Daughter Kosher Bone-In Ribeye 16oz Steak for anyone celebrating Hanukkah (or who just likes great steaks).
For the month of December, Mastro’s is offering a special holiday cocktail – Under The Mistletoe.
For those who want their holiday meal from the comfort of their own home, Mastro’s Beverly Hills will have their famously decadent side dishes to go this year!
The following sides will serve up to 4 people, and cost $62 each:
Garlic Mashed Potatoes
Green Beans with Sliced Almonds
Creamed Corn
Creamed Spinach
For a sweet limited time finish, Mastro’s will have a gorgeous Pecan Pie as well as a special Cinnamon + Pecan Butter Cake – a twist on their famed Butter Cake – both available now through December 30.
To order Mastro’s Sides, guests just need to call the restaurant to order from December 1-22 they can pick them up on Christmas Eve or Christmas Day.
Mastro’s will be open Christmas Eve from 3:00 PM – 10:00 PM, Christmas Day from 2:00 PM to 9:00 PM, New Year’s Eve from 5:00 PM to Midnight and New Year’s Day from 5:00 to 9:00 PM.
You can find their full menu here & as you likely know, the ambiance at Mastro’s every evening is like a party, with live music and white glove service.
They also have 2 private dining rooms for large parties of 40-50.
The Holidays in Los Angeles at Tito’s Tacos
Lastly – we love the tradition of Christmas Eve tamales, but they take hours to make.
The beloved, family-owned since 1959 Tito’s Tacos offers both a succulent Chicken Tamale – cilantro grilled chicken and Anaheim green chiles wrapped in homemade corn masa & steamed in a corn husk OR a Veggie Tamale, fresh veggies and pinto beans, wrapped in homemade corn masa and steamed in a corn husk.
You can buy them individually or by the dozen and the best part is that you can get them delivered straight to your door.
For more info, go to www.TitosTacos.com
Orders can be placed online for delivery or pickup on or before December 23.
About Mastro’s Steakhouse Beverly Hills
Mastro’s Steakhouse in Beverly Hills is a premier dining destination combining world class service with an elegant yet energetic ambiance, making it a popular choice for celebrities, locals and visitors.
Located at 246 North Canon Drive, Mastro’s features live music nightly, with signature menu highlights such as bone-in filet mignon, USDA Prime, Japanese A5 Wagyu, and True A5 Kobe steaks; lavish seafood towers featuring fresh oysters, shrimp, crab and lobster served in a swirl of dry ice mist, decadent lobster mashed potatoes, and Mastro’s famed Butter Cake, to name a few.
Open for dinner from 5:00 p.m.-10 p.m. Sunday through Thursday, and until 11 p.m. on Fridays and Saturdays.
For more info, visit www.mastrosrestaurants.com
Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert
Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert Play Ground
Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of Palm Springs
The Palm Springs Surf Club announces the opening of their flagship restaurant, Navigator, on Friday, November 15th, 2024!
Photo Credit: Oscar Flink
This innovative new dining destination bridges the worlds of desert living, hospitality, and surfing.
Guests will experience dramatic views of the San Jacinto Mountains, explore the expansive 13-acre property complete with resort amenities, and marvel at the sights and sounds of surfing in the state-of-the-art wave pool.
Photo Credit: Oscar Flink
Leading the Navigator team is acclaimed Executive Chef Michael Hung. As the Executive Chef of Navigator and Director of Food & Beverage for the Palm Springs Surf Club, Chef Hung brings his culinary artistry to this highly anticipated opening.
Executive Chef Michael Hung
Chef Hung’s impressive career spans from renowned New York kitchens Daniel and Aquavit, through San Francisco’s celebrated establishments, including the James Beard Award-winning team at Jardiniere, led by the renowned Chef Traci Des Jardins and Michelin-starred La Folie with Chef Roland Passot.
His culinary path has included Faith & Flower in Los Angeles which earned accolades from Esquire, Los Angeles Magazine, and Travel + Leisure.
Hung’s talent continued to shine with Viviane at the Avalon Hotel, praised by Los Angeles Times esteemed food critic Jonathan Gold and renowned San Francisco Chronicle food critic, Michael Bauer.
Chef Hung brought his expertise to the luxury hotel and hospitality scene in Palm Springs as the Executive Chef for Steve Hermann Hotels, where he revamped menus at The Colony Club at The Colony Palms and SO.PA at L’Horizon Resort and Hermann Bungalows, earning a Michelin Guide listing for The Colony Club.
Photo Credit: Oscar Flink
Now, at the Palm Springs Surf Club, he applies his expertise to both Navigator and the larger resort’s food and beverage offerings, promising an elevated dining experience rooted in a global culinary perspective.
Photo Credit: Oscar Flink
Navigator’s Menu will highlight modern American cuisine infused with influences from renowned surf locales, including flavors inspired by Portugal, Morocco, Mexico, Indonesia, and Hawaii. Each dish is crafted with the finest local ingredients, blending global flavors with a California sensibility.
Signature offerings include Olive & Herb Dinner Rolls with Tomato Jam, Crispy Wagyu Beef Cigars, Hawaiian-style Garlic Shrimp, and large-format dishes such as a Pan Roasted Whole Rainbow Trout or the 20-oz Ribeye with Bone Marrow Gremolata. Chef Hung’s thoughtfully curated Vegan options,Sides, and inventive Desserts like the Crème Catalan Parfait and Valrhona Dark Chocolate Mousse promise an array of flavors for every palate.
Photo Credit: Oscar Flink
The Wine List, curated by Beverage Director Anthony Dougherty emphasizes California’s finest labels, while Dougherty’s Bar Menufeatures a refreshing selection of Handcrafted Cocktails and a robust Tap Beer program highlighting local producers.
Photo Credit: Oscar Flink
Service will be led by renowned restaurateur, Cameron Hirigoyen, who for 30 years owned and operated San Francisco’s classic Basque restaurant, Piperade. Cameron brings her graceful poise and deep knowledge to Navigator’s dining room.
Navigator’s design pays homage to the oceanic heritage of South Pacific navigators—surfers who traversed seas by the stars, currents, and wildlife. The restaurant’s décor reflects this maritime inspiration, with custom teakwood furniture, woven textile ceiling treatments, and a hand-carved outrigger canoe serving as a focal point for the dining room. The ambiance combines nautical aesthetics with a luxurious, natural warmth, creating an upscale, intimate setting for guests to relax and dine in style.
“We are thrilled to welcome Michael Hung to the Palm Springs Surf Club family,”
Colin O’Byrne
managing partner
“His creativity and expertise are an ideal match for Navigator and our overall vision at the Palm Springs Surf Club, which is to offer guests an elevated dining experience and amenities alongside the world’s premier surf pool.”
Navigator at the Palm Springs Surf Club officially opens for Dinner on Friday, November 15th, 2024, and will be open every Monday through Sunday from 5:00 pm to 9:00 pm.
Lunch is served Monday to Friday from 11:00 am to 3:00 pm. Navigator serves Weekend Brunchevery Saturday and Sunday from 10:00 am to 4:00 pm.
The Happy Hour menu is available from 3:00 pm to 6:00 pm Monday to Friday and from 4:00 pm to 6:00 pm on Saturday and Sunday. For more information or reservations at Navigator, please visit www.NavigatorPS.com or call Navigator directly at 760.205.3634.
Navigator
Palm Springs Surf Club
1500 S. Gene Autry Trail
Palm Springs, CA 92264
T: 760.205.3634
About Palm Springs Surf Club: The Palm Springs Surf Club is an unparalleled destination, blending state-of-the-art wave technology with luxurious resort-style amenities. Guests can enjoy various attractions, from a winding lazy river to private cabanas by the wave pool, creating a perfect oasis in the heart of Palm Springs. With three bars, two restaurants, and dynamic event spaces, the Palm Springs Surf Club offers distinctive culinary and beverage programs, designed to cater to every taste and every occasion.
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Big Day for Oregon’s Willamette Valley Vineyards: Best Tasting Room! Best Wine Club! named by USA TODAY 10Best editors
Best Tasting Room! Best Wine Club! Oregon’s Willamette Valley Vineyards named by USA TODAY 10Best editors
An acclaimed panel of wine and travel writers and USA TODAY 10Best editors have awarded Oregon’s Willamette Valley Vineyards with two bests; Best Tasting Room and Best Wine Club in the country, taking the #1 and #2 spots, respectively.
The winery was established in 1983, and considering the field of more than 11,600 wineries in the United States, its recognition and accomplishments are no small feat.
A first-time win for Willamette, the award also demonstrates the fervent support of the winery’s robust superfans. With almost 5 million daily visits to the USA TODAY site, the 10Best Readers’ Choice Awards are coveted by winemakers across the country as a testimony to the wine tastings, food pairings and overall wine experiences.
According to USA TODAY, these nominations were carefully curated by a panel of subject matter experts for the Best Wine Tasting Room and Best Wine Club. 10Best editors narrow the field to select the final set of nominees for the Readers’ Choice Awards, and readers were allowed one vote per category, per day. In 2023, only one Oregon winery was on the top 10 list, with Washington and California wineries dominating.
Chef DJ MacIntyre
Willamette has 10,000 wine club members, and 26,000 shareholder members, the only Oregon winery that’s traded publicly.
WVV Founder and CEO Jim Bernau By Carolyn Wells-Kramer
“There’s no one like us anywhere in the world,” said Founder and CEO Jim Bernau. “It’s Willamette’s devoted members, customers and visitors who are fanatical about our tasting rooms and wine club, and they put us on the podium. Similar to the way we were funded with crowdsourcing, this accolade somewhat unexpectedly put us at the top, and no one knew where we landed in the polls until they tallied the votes,” he said.
“I’m happy to provide a top-shelf experience to guests and wine enthusiasts who want to share their joy with others and I’m proud to see an Oregon winery rise to the top.”
The Willamette Valley Estate Tasting Room in the Salem Hills is Willamette’s flagship, offering wine tastings, food pairings from Executive Winery Chef DJ MacIntyre, and memorable wine experiences overall. They have 10 total tasting rooms and replicate their upscale wine and food experience at winery restaurant locations in Lake Oswego, Vancouver, WA, Happy Valley and Bend. Guests can opt for an immersive stay among the forest and vines camping and glamping at Into the Woods in an RV or Airstream, or stay in well-appointed guest suites near the tasting room.
“Our pride in hospitality shows,” said Bernau. “It doesn’t surprise me that we have superfans willing to vote for us many times over the course of a month,” he said. “They’ll often tell us about their experience in person or on an online review site. But I am constantly surprised at hearing from fans in Europe or South America or Australia who travel all over the world for wine and tell us ours is the best wine experience they’ve ever had–wine, food, tours, view, everything. We’ve come a long way in 40 years and we’re proud to help shine a spotlight on Oregon wine through USA TODAY!”
“When we heard we were nominated, our marketing department quickly and efficiently got the word out to tens of thousands of our members via email and social media to vote for Willamette,” said Chief Operating Officer Libby Spencer. Coincidentally, the nomination window was open during Willamette’s Owners Weekend, and recycled paper postcards were printed with QR codes so people could vote quickly and sustainably. “Many owners commented to me that they appreciated how fast and easy the process was,” said Spencer, “and so they went back time and again to vote.”
Echoed Bernau, “Our community-funded model differentiates us from other wineries. These wine enthusiasts are super fans who provide support. It just so happened that they were at the winery during the voting period for their annual owner celebration. They helped each other remember to vote every day throughout the campaign.”
Willamette has an intricate but obviously effective way of tiering support for their wine enthusiasts.
At the top level, for Owners who have 300 or more shares of stock, perks like printed business cards for Owners, or discounted tastings and food at any of the 10 locations.
Willamette’s Wine Club has five different levels by subscription. Finally, anyone can book a tasting at the Willamette Valley tasting rooms by simply booking a reservation here.
COO Libby Spencer
As one of the five largest wine producers in the state of Oregon, Willamette sources all of its grapes from 500 acres in Oregon’s Willamette Valley, from Forest Grove to the South Salem Hills. They own and manage 1,018 acres of vineyard land consisting of thirteen estate vineyards with two more in the making, 234,000 cases produced in 2023, a new biodynamic vineyard and sparkling winery Domaine Willamette in the Dundee Hills and 346 employees.
About Willamette Valley Vineyards
Founded in 1983 by CEO Jim Bernau with the dream of creating world-class Pinot Noir while serving as stewards of the land, Willamette Valley Vineyards has grown from a bold idea into one of the region’s leading wineries, earning the title “One of America’s Great Pinot Noir Producers” from Wine Enthusiast Magazine. In addition, all the vineyards have been certified sustainable through LIVE (Low Input Viticulture and Enology) and Salmon-Safe programs. With 1,000 acres under vine, Willamette farms its Estate winery in the Salem Hills, sparkling winery Domaine Willamette in the Dundee Hills, pioneering Tualatin Estate Vineyard near Forest Grove and Elton Vineyard in the Eola-Amity Hills. The winery has expanded in recent years to include 10 tasting rooms in Oregon, Washington and California – growth made possible by the stock ownership of many wine enthusiasts.
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Knox Dobson RTD Wins Double Gold Medal, Old Fashioned Wins Gold At 2024 San Francisco World Spirits Competition
Knox Dobson ’s Superior Ready-to-Drink Improved Whiskey Cocktail Wins Prestigious Double Gold Medal & Old Fashioned Wins Gold At 2024 San Francisco World Spirits Competition
Knox & Dobson, a new collection of superior ready-to-drink cocktails, proudly announces that their Improved Whiskey Cocktail has been awarded the prestigious Double Gold Medal and their Old Fashioned Cocktail has won a Gold Medal in the Ready-to-Drink category at the 2024 San Francisco World Spirits Competition (SFWSC).
Founded in 2000, the San Francisco World Spirits Competition is the oldest and largest competition of its kind. Receiving a high-tier medal at SFWSC is a testament to exceptional quality and craftsmanship.
This year’s competition featured nearly 5,000 entries, judged by experienced and knowledgeable spirits critics through a blind tasting process, ensuring impartiality and integrity.
Knox & Dobson’s new collection of premium ready-to-drink bottled cocktails is designed to be shared with friends, making it easy to simply Open, Pour, and Enjoy!
The collection was meticulously curated with an uncompromising commitment to quality, craftsmanship, and taste by Knox & Dobson Founder & President Rob Levy (Former Owner, The Raymond 1886) and Creative Director Peter Lloyd Jones (The Raymond 1886, Everson Royce Bar, Proof Media Mix).
The lineup includes a gin Martini, classic Old Fashioned, Improved Whiskey Cocktail with Maraska Maraschino Liqueur, Rye Manhattan, and Moscow Mule.
Each cocktail features the highest quality ingredients such as hand-selected barrel-aged whiskey, distilled gin, natural cane sugar, and authentic Angostura Bitters.
“Our mission was to create a collection of cocktails that were equal in taste and quality to those freshly crafted by a skilled bartender. Peter Lloyd Jones was the best choice, and I can’t imagine working with anyone better,”
Rob Levy
Knox & Dobson Founder & President
“Pete’s experience at 1886 Bar at The Raymond and Everson Royce Bar, combined with his passion and creativity, make him the perfect partner at Knox & Dobson.”
Levy’s upbringing in Skokie, Illinois, at Knox Avenue and Dobson Street, is where he spent most of his adolescence in the ‘60s and ‘70s, hanging out “on the corner” with neighborhood kids who remain lifelong friends. Knox & Dobson is as much an elevated on-the-go handcrafted beverage experience as it is a distillation of hometown pride and a love of bringing people together.
The Knox & Dobson Improved Whiskey Cocktail (35.42% ABV), which was awarded this year’s Double Gold Medal, is made with straight aged rye whiskey, Maraska Maraschino Liqueur, and Angostura bitters. This cocktail features a spiced flavor profile combined with American oak, citrus, and bright and deep cherry notes, making it a whiskey cocktail meant to be sipped and savored.
The Knox & Dobson Old Fashioned (38% ABV), which was awarded the Gold Medal, consists of straight aged bourbon, natural cane sugar, orange oil, and Angostura Bitters. Enjoy the taste of aged bourbon with bright citrus flavors, bitters, raw cinnamon, clove, and American oak.
Knox & Dobson’s new collection of superior bottled cocktails are best served chilled or over ice. Each 200-milliliter bottle features two servings, perfect for sharing, so simply Open, Pour, and Enjoy!
Knox & Dobson is available for delivery Nationwide.
Visit Knox & Dobson to order your new favorite bottled cocktails today.
To see the full list of locations to purchase directly, please visit Knox & Dobson’s Stockists page.
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Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
Truff expands hot sauce with Truff Jalapeño Lime Hot Sauce
TRUFF, the truffle brand known for reimagining and elevating pantry staples, releases TRUFF Jalapeño Lime Hot Sauce, its newest hot sauce variation.
Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
This vibrant green sauce boasts an entirely new flavor profile – and color – from the brand’s line of luxurious hot sauces.
It offers a harmonious blend of fiery green jalapeño peppers and refreshing lime with TRUFF’s namesake ingredient, the black winter truffle.
“Our goal with TRUFF has always been to create products
so unique that they offer a flavor experience like no other,”
Nick Ajluni
Co-Founder and Co-CEO at TRUFF
“This time, we are taking inspiration from the rich, vibrant, and colorful culture of Latin cuisine to create a flavor profile that has yet to be explored.”
Truff’s Jalapeño Lime Hot Sauce
TRUFF has brought truffle-infused products to a broad consumer base through its premium condiments line spanning hot sauce, pasta sauce, mayonnaise, oil and salt. TRUFF’s hero product, its hot sauce, is a leading seller in the natural channel and the fastest-growing hot sauce in conventional grocery.
The new Jalapeño Lime Hot Sauce is the brand’s latest addition on its quest to offer unparalleled flavor experiences.
“We dove deep into Latin cuisine, indulging in endless tacos, ceviches, aguachiles and chilaquiles. We noticed that two ingredients – green jalapeño and lime – were commonly used to complement and enhance dishes,” says Nick Guillen, Co-Founder and Co-CEO at TRUFF.
Truff’s Jalapeño Lime Hot Sauce
“We pursued these bold flavors and the result is a sauce that is both elevated and celebratory in nature. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, the TRUFF Jalapeño Lime Hot Sauce is designed to elevate any meal.”
TRUFF’s new Jalapeño Lime Hot Sauce will be available in 6-ounce bottles topped with TRUFF’s distinctive truffle-inspired cap in a captivating green. It will launch exclusively at Whole Foods Market this January and will be available online at TRUFF.com starting January 11, 2024.
TRUFF has experienced groundbreaking company growth since its launch in 2017. The brand’s distinctive flavor, high-quality ingredients, new product innovation, and social following have helped it build a significant base of loyal consumers, an impressive list of collaborators, and accolades.
The brand’s latest partnerships include launches with Popeyes Louisiana Kitchen and The Super Mario Brothers Movie. In November of 2023, it was announced that SKYY Partners— Jay Sammons and Kim Kardashian’s private equity firm focused on high-growth, market-leading consumer brands — had acquired a significant minority stake in TRUFF.
For more information please visit TRUFF.com or @sauce on Instagram.
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience.
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017.
The brand quickly became the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF has expanded its family of products to include other popular favorites like Pasta Sauce, Mayonnaise, Oil and Salt.
You can find TRUFF’s variety of products in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com for more information and recipes.
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