LATEST stories

Discover the story behind the Flavr.

The Newest Features
WeHo's Newest culinary experience: Blue Birdy Gastropub Opens on Sunset Strip Near legendary Whiskey A-Go-Go
0
Post Views: 119
Eating & Drinking Mixology SoCal News West Hollywood

WeHo’s Newest culinary experience: Blue Birdy Gastropub Opens on Sunset Strip Near legendary Whiskey A-Go-Go

By Marty Neehin — 4 weeks ago

Sunset Strip’s Blue Birdy Gastropub Opens Near legendary Whiskey A-Go-Go

Located two doors down from the legendary Whiskey A-Go-Go is a brand-new culinary experience.

Blue Birdy offers up some super tasty gastropub fare on the iconic Sunset Strip.

Blue Birdy opened its doors to amazing success in early 2024, due largely to its chef and owner JC Mahdavi.

JC is no stranger to success since he’s been in the restaurant business, having owned Joxer Daly’s in Culver City for many years. His formula is great food mixed with solid cocktail recipes. Joxer Daly’s is an Irish Pub/Sports Bar with a neighborhood feel, a true staple in the culinary landscape of Los Angeles.

He brings that same philosophy to Blue Birdy but with more of an upscale vibe.

Blue Birdy has a French-influenced menu. JC implements his family’s recipes, hailing from France, he knows what good mouthwatering food is and how to create it.

“I want my customers to feel comfortable at Blue Birdy,

a place that they can come to and leave the stress of their day behind,

enjoy great libations and wonderfully inspired gastropub cuisine.”

owner JC Mahdavi

Blue Birdy’s menu includes a wonderful specialty cocktail program, all made from scratch.

The Boom Ba Da packs a nice punch, with its smooth lemon flavor and gorgeous presentation.

Strawberry Fields is a nice refreshing blend of champagne vodka and strawberry puree, almost like a smoothy but with a nice marriage of citrus essences, which has a great mouth feel. Brunch items are huge and super tasty.

Their French Toast is unlike any other, with ube, cream cheese, and sugar-filled, it’s purple and really is amazing. The Short Rib Benedict is comfort brunch at its best, a must-try.

Their Noodle Salad is perfect for the health-conscious diner as well as their tempura asparagus. Entree menu items include Lemon Herb Chicken, Steak and Fries, Fish & Chips, Teriyaki Salmon, and lots of Burgers – all simply delectable.

Whatever you order, you too will be surprised at how great their food is.

The sparkling interior gives you an elegant hipster vibe.  The subtle blue flowers that adorn the overhead light fixtures really create a cool, sensual feeling.

Striations of blue linear lines are part of the overall flooring. Highlighted on one wall is a floor-to-ceiling LED flat-screen TV wall, that is guaranteed to bring in many sports fans for those big-ticket games, with many additional screens both inside and out.

Blue Birdy can accommodate inside seating as well as a front street-level patio and a back patio for more of a secluded experience, it’s the perfect spot for a private party.

There are plans for different themed nights. So far, Tropical Thursdays are guaranteed to get your Salsa on. Friday will be dress-up Drag Night, and Saturday is Shabhaye Tehran-LA. With all of the viewing opportunities, any night or day is a sports theme, but whatever the occasion, Blue Birdy will make your Sunset Strip experience one to remember.

 

Vietnam Celebrates Art: Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
3
Post Views: 158
Entertainment Travel

Vietnam Celebrates Art: Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City

By Rebecca Feinstein — 4 weeks ago

Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City

For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.

From Left- Betty Qiffe Pallard, Consul General Daniël Stork of the Netherlands to Vietnam, Nykky Do and Milena Padula- Spouse of Consul General of Italy to Vietnam / photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.

French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry

French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry

The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.

From Left- Tracie May, Milena Padula- Wife of Consul General of Italy to Vietnam, Sofitel Saigon Plaza Hotel Manager Alistair Minty, Lindsay Nutley, Consul General of Australia to Vietnam Sarah Hooper, Simon Pugh and Michael Hooper // photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard

“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza

ABOUT SOFITEL SAIGON PLAZA:

Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.

ABOUT JÉRÔME PESCHARD:

Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.

Local SoCal News

Los Angeles Loves Tasting Bourbons - Take a Trip to This Fredericksburg Virgina Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details
0
Post Views: 188
Eating & Drinking Mixology Travel

Los Angeles Loves Tasting Bourbons – Take a Trip to This Fredericksburg Virginia Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details

By Joe Winger — 1 month ago

Los Angeles Love Tasting Bourbons? This Fredericksburg Virgina Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details

Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room.

Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room

Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room

Today’s conversation with Distiller Owen King from Ironclad Distillery has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Owen King, Ironclad Distillery

Owen King, Ironclad Distillery

Joe Winger: 

A lot of really cool things are happening right now. I want to jump into your tasting room, the distillery, we’ll get into bourbon tastings in a few minutes.

But first and foremost, what’s the most important thing with Ironclad right now for you?

Owen King: 

The most important thing about Ironclad for me right now is the same thing it’s always been, trying to make the best bourbon we can. 

The other thing is spreading the word about our bed and breakfast; and bourbon. It’s a bed and breakfast in Fredericksburg that when you’re there, you can drink bourbon.

Ironclad's famous Old Fashioned cocktail

Ironclad’s famous Old Fashioned cocktail

We make a lot of old fashions there and we always have all these leftover oranges. Now the perfect thing is in the morning you have fresh squeezed orange juice from our [leftover] old fashions.

It’s really working double duty now.

Besides that I just love the fact that we can now expand our distillery up to Fredericksburg. So we can have more people try our bourbon and enjoy our bourbon, which is the goal.

Joe Winger: 

Getting to know you before you jump into Ironclad, I want to use the word “were”, you were a football player and cooking changed your life.

Tell us more about your cooking. Was there a special dish that enhanced your life?

Owen King: 

I’m Italian. So obviously with the Italian genes, we share our love through food. Growing up I cooked a lot.

When I went to college [I cooked] for my teammates.  I’d make dinner for everyone. So when we decided to open the bourbon distillery, I figured, I know how to cook. I think I could probably figure out how to make bourbon. 

I know flavors. I know how things go well together. I think I have a pretty decent palette. 

So putting all those things together to make a great bourbon was the goal. 

Food is one of those things where you never stop improving. I feel the same about bourbon.

FlavRReport.com on YouTube

FlavRReport.com on YouTube

 

Joe Winger: 

Is there a favorite dish?

Owen King: 

Breaded chicken cutlets and spaghetti.

That is how it started. Then I was like “I really like cheese.”  Maybe I could put cheese in with the breadcrumbs and then do that. Then I started expanding.  Chicken Parm.  Making my own sauce.  Thinking I could add something here to make that better.

It’s the same way I look at bourbon.

Thinking, “I like what this person’s doing. Let me see what they’re doing. I can build off that to make it work on my own.”

Creating my own recipes, going from there, just continually tweaking little things here and there.

We’ll make a 5% difference, maybe a 10% difference.

Joe Winger: 

Ironclad Distillery is in Newport News, Virginia. The bed and breakfast Ironclad Inn is in Fredericksburg, Virginia.

For most people when we think of bourbon, we don’t always think of Virginia as the first choice. What would surprise us most about coming down to Virginia for a bourbon tasting and staying the night?

Ironclad Distillery

Ironclad Distillery

Owen King: 

If you’re coming down to Virginia, you have to remember Virginia is the birthplace of American spirits. The first place spirits were made in the new colonies, in the new world, was here in Virginia. 

The first corn liquor which would eventually become bourbon, was made in Virginia.

You can also talk about Elijah Craig, who was from Fairfax County, Virginia, before he moved out to Kentucky. 

On top of that, Kentucky wasn’t a state until 1793. Evan Williams was doing distillation in 1783, and at that point Kentucky was still Virginia. 

The birthplace of bourbon is right here in Virginia.

I’ve been to Kentucky a lot. They talk about the birthplace of bourbon being there in Kentucky.

Maybe the territory it’s in was Kentucky, but it was still Virginia at the time.

Whenever someone comes by, I can tell them the history of actual bourbon, where you’re gonna get the whole story, not just the fantasized story that you get in Kentucky.

Joe Winger: 

I’m incredibly glad you just shared that.

Let’s talk about The Ironclad Bed and Breakfast now. The bourbon tasting room, the event space.

Owen King: 

We wanted to spread our bourbon out around the state. We’ve always really liked Fredericksburg. It’s a beautiful town. It’s got a ton of history to it.

Nothing goes better with bourbon than a good story.

So we can always tell our history while drinking. So with our bed and breakfast, we looked at what the bigger guys were doing. A lot of them were starting to have these places where you could stay [the night] and get an experience to go along with it.

We really wanted to spread our Ironclad experience. 

We have a tasting room. It’s beautifully decorated by my sister. We’ve got a bottle shop where you can pick up pretty much every one of our bourbons that are available. We’ve got a bar so you can try it from our seasonal cocktail menus where we change it five times a year.

We have a winter, a fall, a spring, summer [menu].Then a holiday menu as well. 

No matter what time of year you’re there, you’re trying something that’s going to go well seasonally.  

Everyone likes seasonal drinks.  You don’t want to drink in the fall, what you’d drink in the summer.

We always have an old fashioned and it’s a damn good old fashioned. 

Then we also have an event space. We have weddings. We’ve had 50th birthday parties. 

Ironclad Inn wedding and special events

Ironclad Inn wedding and special events

We’ve had any event that you want to tie into with our bourbon or just if you want a beautiful event space in a building that was built in 1793 we have that as a great option. 

It’s a really cool spot that you can go and see and experience.

It’s something we want to share, our love for bourbon with everyone.

Whether you’re here in Newport News or in Fredericksburg, you’ll get a King family member there to tell you our story and tell you all about our bourbon and show you around.

Ironclad Bottled-in-Bond Straight Bourbon Whiskey

Ironclad Bottled-in-Bond Straight Bourbon Whiskey

Joe Winger: 

Outstanding.  Let’s get to the tasty part now.  You have several amazing bottles.  When someone comes to your tasting room this weekend, what should they be looking forward to? 

Owen King: 

We do a few bottle releases that are once a year for us. One of my favorites. 

A five year, three barrel blend of three 30 gallon barrels. Bottle of Bond.

The history alone is one of my favorite things to talk about.  In 1897 the federal government stepped in because there was people dying from drinking bad whiskey.

They stepped in to “certify” everything in there.

“If you bottle it at four years old and at 100 proof, we will claim that this is a bottle and bond bourbon certified” by the federal government that it is safe to drink.

That story alone is one of my favorites of bourbon lore. 

We just want to make sure that we do that every year that we can.

It’s absolutely one of my favorite bourbons. It’s our four grain mash bill. 70% corn 10% wheat, 10% rye, 10% malted barley. 

So with the corn and the wheat, it adds a nice sweetness to it. But then the rye is there to kind of balance that whole thing out.  Before it gets [to be] a very sweet bourbon, it balances out, a little baking spice, maybe even some clove, maybe a little black pepper.

It balances it out to be a nice, rounded bourbon.

Ironclad Sweeter Creations Maple Syrup Cask

Ironclad Sweeter Creations Maple Syrup Cask

Joe Winger:

Let’s move on to your Maple Syrup Cask. 

Owen King: 

Absolutely delicious. But this is a cast finish, not a flavored bourbon.  So we’re not adding maple syrup to it. People who drink it might think it’s going to be super sweet and not going to like it. Because they don’t like maple syrup.

This is my version of drinking maple syrup responsibly and not getting diabetes. 

After we empty our barrels, we give them to a maple syrup producer in upstate New York.  He’ll age his maple syrup using our bourbon barrels. 

By doing that through transference, there’s about a gallon of bourbon stuck in the staves of the wood. So when he puts a new liquid in there, that maple syrup is going to absorb into the wood and that bourbon is going to come back out.

Now his maple syrup is picking up that beautiful bourbon flavor and we are picking up all that maple syrup flavor into the wood. 

When he brings those barrels back down to us, we put our aged bourbon back in there and we let him finish in there for about three to six months. 

After we take the bourbon out, it’s now got this beautiful, mild sweetness, but it’s got that hint of maple syrup at the end.

I always say, I don’t want it to be maple syrup with a hint of bourbon. I want it to be bourbon with a hint of maple syrup, which I think it absolutely is.

Ironclad Missouri Toasted Oak Cask

Ironclad Missouri Toasted Oak Cask

Joe Winger: 

The maple syrup is so subtle, almost a tertiary flavor to it. 

Moving on to the Missouri Toasted Oak Cask.

Owen King: 

This is a double oak bourbon.  With double oaking, what you’re going to do is exactly how it sounds. 

You’re going to go from one new charred oak barrel. But instead of a second new charred oak barrel, we’re going to go to a lightly toasted barrel.

So my analogy for this is you’re sitting at a campfire and you’ve got a marshmallow. You’re roasting your marshmallow over the flame and it gets burnt. It catches on fire. So now you’ve got that roasted marshmallow where you’re still gonna eat it because it’s a roasted marshmallow.

So you eat it and it’s still sweet. But it’s got that sort of maybe a bitter acrid note just cause you burnt those sugars. You haven’t toasted them. 

Now you take another marshmallow.  You’re a little more patient this time.  You’re going to stick it down in the coals and you’ll slowly rotate it until you’ve got that perfectly golden brown marshmallow. 

When you taste it, it’s now twice as sweet because you just caramelize those sugars as opposed to burning them. 

It’s the same with a charred oak barrel to a toasted oak barrel.  With that charring of those oaks, you’re gonna you’re still gonna have that sweetness.  We’re amplifying that sweetness with the toasting of the oak. 

With this one you get those softer vanilla flavors like toasted marshmallow. You get a cookie dough flavor,  maybe it’s raw cookie dough without the chocolate chips.

Joe Winger: 

That’s amazing. mmIs there an extra bottle when I come down there, I’m in the tasting room, another good bottle we should ask for?

Owen King: 

Another one that we have right now that is a very limited run.   Very small release is our blueberry mead cask finish. 

We give our barrels to a meadery in Williamsburg, Virginia and they make this blueberry honey mead.  So now they have this bourbon barrel aged blueberry mead. And when they’re done with them, they give them back to us. 

You’re not necessarily overwhelmed with [a] heavy blueberry flavor but it opens up to this really nice fruitiness and then like a fermented honey flavor on the front end. 

It’s so unique, but it’s great neat on the rocks.

Joe Winger: 

If we come down for the weekend, we visit the distillery in Newport News. What’s a tour like? 

Owen King: 

If people aren’t the biggest bourbon drinker, I want you to walk away saying, “Okay, I found something that is made with bourbon that I like.”

We are a distillery that only makes bourbon. 

I want to make sure that everyone who comes here has something they can enjoy.  This isn’t an uppity bourbon bar.

I want someone to come and be able to say,  I’m not the biggest bourbon fan. What kind of cocktails do you have?” We always have a cocktail on every single menu that’s open for everyone. 

Everyone’s going to love it and whether you’re a big bourbon fan or not.  We just really want to be accommodating. We want to be a fun place for everyone to hang out. 

We want to tell our story, the history of the Ironclad ships.  Go through our distillery tour, we’ll show you that. If you want to know the history of Fredericksburg, or the history of What the bed and breakfast is we’ll tell you that.

Nothing pairs better with bourbon than a good story. And we really care about spreading that word.

Joe Winger: 

Whether it’s a romantic getaway, a weekend getaway, why choose your bed and breakfast instead of a hotel?

Owen King: 

While we’ve only had it a short time.  But we’ve been adding things here and there. You’re going to get a fresh orange juice in the morning, made with the oranges that we used for our old fashions [last night]. 

We have our barrel aged maple syrup for your pancakes.  So you’re going to have that maple syrup with a hint of bourbon. 

Ironclad Inn

Ironclad Inn

We really drive home that it’s a bed breakfast and bourbon experience. Get immersed in the bourbon culture.  That’s our goal.

Joe Winger: 

Any favorite bourbon and food pairings?

Owen King: 

Bourbon’s wonderful for food pairings.  

We’ve gone from pasta pairings to pizza pairings.  Anything that’s fatty is a perfect pairing.  Pork belly with a cherry reduction over top of it with one of our bourbons straight 

We have this bourbon cream, Buzz’s Bourbon Cream, where it’s made with our small batch bourbon that’s infused with coffee beans, cacao nibs, and vanilla beans. That one over vanilla ice cream is perfection. 

You’re adding a little booze, some coffee, a little bit of chocolate.

You take a bite and all of a sudden you had three scoops and it’s gone 30 seconds later.

Joe Winger: 

What’s the best way to learn more about Ironclad Distillery and Ironclad Inn?

Owen King: 

We have our website at ironcladdistillery.com. All of our social media Facebook and Instagram. 

Heather Holmes Publicity For Good
2
Post Views: 178
Eating & Drinking

San Diego: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

By Joe Winger — 1 month ago

San Diego: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

The PublicityForGood Team

 

FlavRReport.com on YouTube

FlavRReport.com on YouTube

 

Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

"Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region
0
Post Views: 185
Eating & Drinking Global Adventures Travel Wine Country

“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region

By Eve Bushman — 2 months ago

“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region

I found myself describing the experience as both exhilarating and breathtaking, and these two words have now taken on a new meaning for me, probably forever. Raimund added to my thoughts when he said that here, we “always sit in the green.” 

Middle Mosel, aka Mittelmosel, wine region of Germany

Middle Mosel, aka Mittelmosel, wine region of Germany / Photo credit: Ed Bushman

Have you been to the Middle Mosel, aka Mittelmosel, wine region of Germany? I had learned about the area, saw photos of the steep vineyards and their ancient stone sundials dating back hundreds of years, during a tasting with Raimund Prum from S.A. Pruem many years ago. Fast forward to this year, and we planned our first trip there, where we stayed at the S.A. Pruem guesthouse and visited with Raimund again! We also toured and tasted with Eifel-Pfieffer, C.A. Immich-Batterieberg, Villa Huesgen and Dr. Pauly-Bergweiler.

A sundial in their vineyards

A sundial in their vineyards / Photo credit: Ed Bushman

Know before you go: Rieslings are not all sweet! They range from bone dry to sweet. And though “Riesling is King” in the Mosel we enjoyed sparkling wines and rose, as well as Pinot Noir during our tastings. Not all wineries are in Bernkastel-Kues, many are in towns all roughly within 30 minutes of each other. 

Wineries to Tour and Taste

S.A. Pruem: We must start with this winery as they are the reason we traveled to the Mosel for wine. I had met Raimund Prum in 2013 when he led a class for Ian Blackburn of Learn About Wine. Fast forward to this past May 2024, when I finally got to see Raimund again – this time at his home and winery. Raimund inherited the 800-year-old family winery in 1971 and has “expanded from 8.6 acres to 27.9 acres.” 

 

FlavRReport.com on YouTube

FlavRReport.com on YouTube

 

His family had used money that they made from their apple farms to fund their wine growing business. Back in those days 100% of the people living in the area worked in the wine industry according to Raimund. Nowadays young people may leave, but they come back.  

Raimund is a busy man, representing the winery almost all over the world. But he doesn’t do this alone. Raimund’s wife Pirjo, a WSET Diploma graduate, represents the brand in U.S. and Finland. Saskia, their oldest daughter, took over as the owner in 2017.

They produce many still and sparkling wines, from dry to sweet Rieslings to Rose of Pinot Noir, Pinot Noir, and sparkling wines. I had the opportunity to try most and had a hard time not finishing every sample that was offered. And though other places in the world make Riesling, Raimund said that the “character of the wine is different here” which began over 2,000 years ago by the Romans. (Many Roman pressing stations have been found along the Mosel.)  

Weingut Eifel-Pfeiffer

Weingut Eifel-Pfeiffer / Photo credit: Ed Bushman

During the days we visited we had many opportunities to talk, but at our appointed time for our interview Raimund took us on a drive to the top of one of his vineyards, and it happened to be the oldest one that also is famous for its sundial. His tallest vineyards are 336 meters high, and the Mosel River is at 136. The ground is a combination of lush earth, wildflowers, and different types of slate rock – the rock in particular adds to the minerality found in the wines.

mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen. 

Mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen from award-winning Weingut Eifel-Pfeiffer.  Photo credit: Ed Bushman

Eifel-Pfieffer: Did you know that award-winning Weingut Eifel-Pfeiffer has been in the same family since 1642, and is currently worked by three generations? We had a fabulous tour and tasting with mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen. 

We also learned that they only produce Riesling wines, have the coveted 1A rating which means that some of their vineyards are considered the best in the area, motivated Romanians work the steep vineyards, rainfall can’t always be counted on as it changes from year to year, and they have a total of 10 hectares over 30 kilometers in the Middle Mosel. 

Their low-alcohol, not-overly-sweet, fresh, and mildly acidic wines are made from single vineyards – and also a blend of different vineyards that are only from the same area. Riesling “show character of each vineyard that you can really taste in the wine…the structure, minerality and acid” according to mother and daughter. 

There are less winemakers now than there used to be: several of the smaller wineries have been absorbed by the larger ones as it’s been noted over time that it’s too cost prohibitive to run a small one-hectare winery.

2021 Mia from Trittenheimer Altarchen

2021 Mia from Trittenheimer Altarchen / Photo credit: Ed Bushman

These Rieslings pair well with all types of food – German, Indian, Chinese to name a few – and China just might be the largest importer of Eifel-Pfieffer wines. I was super impressed with all of their wines, from dry to sweet, but must give a special nod to a 1990 vintage from Trittenheimer Apotheke and the 2021 Mia (made by Mia while she finishes up winemaking school) from Trittenheimer Altarchen. 

Immich Batterieberg

Immich Batterieberg wine roster / photo credit: Ed Bushamn

Immich-Batterieberg: This time we had the opportunity to sit down and taste with winemaker Gernot Kollmann while learning all about Immich Batterieberg. Let me just start by saying we liked every wine that Gernot opened for us. Most were very dry, all are organic, and 96% of the wines that they make are Rieslings. 

Immich-Batterieberg where we were able to sit down with winemaker Gernot Kollmann

Immich-Batterieberg where we were able to sit down with winemaker Gernot Kollmann / photo credit: Ed Bushman

What makes them special: they are the largest owner of old and ungrafted vineyards in the Mosel, all rocky and steep, and the winery dates back to 1425.  

Seventy-eight percent of the 80k bottles they produce a year is exported to Japan, Italy, U.S., Switzerland, and the U.K. They receive top scores from Suckling and Parker, and those top-scoring wines sell out quickly.

The wines are a perfect example of the trend toward dry white wines (which means not sweet) and the continual production of lower alcohol wines.

Pic credit: Ed Bushman 

Villa Huesgen: If you are looking for a grand tasting experience, Villa Huesgen is it. Of course, if you have the opportunity to be charmed by Adolph Huesgen VIII himself, then it’s even more special. Adolph’s wine curriculum vitae is almost as interesting as the winery alone! He regaled us in stories of his many collaborations (from Australia to South Africa), work in wineries in California (he started his career at Robert Mondavi as the European sales director with Michael Mondavi) and what he and his family have currently achieved (sparkling, still, rose in the original blue bottles Riesling were first made in) at Villa Huesgen. 

Adolph Huesgen VIII

Adolph Huesgen VIII / Photo credit: Ed Bushman

The Huesgen family established the vineyard nine generations before, in 1735. The art nouveau-styled estate was built in 1904. They grow Riesling and Burgundy grapes, currently have their first block of Chardonnay in barrels and make more dry than sweet wines. They import to 35 countries.

We tasted ten wines, one of which recently was listed as one of the top nine Rieslings in the world by the Robb Report April 2024. We would have a hard time not liking any Villa Huesgen wines.

Dr. Pauly-Bergweiler

Dr. Pauly-Bergweiler / Photo credit: Ed Bushman

Dr. Pauly-Bergweiler: This estate is right in the popular part of Bernkastel-Kues, and just adds to the beautiful Mosel landscape. We were greeted by Stefan Pauly, who led us on a tour of the building and the many tasting areas for their guests. As this was the last tour of our trip, we “drank it up” for the history, and of course, the wines. We tasted many Rieslings, and even a beautifully made Eiswein, and were thrilled to discover that our local Total Wine stores has the exclusive label, Dr. Heidemanns-Bergweiler, and it’s very reasonably priced though it sells out every year. (Made a mental note to go there as soon as we get home!) 

Dr. Heidemanns-Bergweiler

Dr. Heidemanns-Bergweiler // Photo credit: Ed Bushman

We learned that the winery was founded in 1556, they own 22 kilometers of vineyard along the Mosel, and they even offer an alcohol-free wine. One of the tasting areas we saw had a slight walkable ramp and was large enough to “seat a whole boat” of tourists that preferred not to climb up or down ancient steps for a wine tasting.

Stefan Pauly for Dr. Pauly Bergweiler wine estate

Stefan Pauly for Dr. Pauly Bergweiler wine estate / Photo credit: Ed Bushman

When to Visit

We happened to be in Bernkastel-Kues area of the Middle Mosel during Open Wine Cellar Days, which this year began on Germany’s Father’s Day. The holiday and the multi-day event brought many German tourists to the area, which added to the trip for us to “pick up some local color” so to speak. The event shows off many wineries not just during the day for tastings but also for night for tastings, meals, and live music. We chose to stay at the guest house at one winery, S.A. Preum, which made it even more convenient to walk over each night. We have been told that there are always wine festivals, so I highly recommend that you look at the calendar for these before planning your trip.

Raimund Pruem from Weingut S.A. Pruem

Raimund Pruem from Weingut S.A. Pruem / Photo credit: Ed Bushman

We got to Bernkastel-Kues from the Frankfurt airport, we rented a car and enjoyed the easy freeway routes and arrived just under two hours. We went in May, as we tend to pick times of the year when tourist areas are less crowded with summer travelers.

Bernkastel-Kues city

Bernkastel-Kues area / Photo credit: Ed Bushman

Besides wine tasting many tourists rent bicycles and e-bikes, tour on motorcycles, rowboat, parasail, take a boat tour and hike the vineyards. It’s a very walkable area in town with many wine bars, brew pubs, restaurants, and shops along the cobblestone streets. In other parts of the Mosel River, you can find sandy beaches and even water skiing.

Gastehaus at Prum

Gastehaus at Prum / Photo credit: Ed Bushman

There are many hotels along the Mosel River, we chose to stay in a suite at the Gastehaus at Prum and we would definitely return. Beautiful accommodations, locally sourced breakfast, and of course wine! 

 Find on Instagram: @VisitMosel @EifelPfieffer @ImmichBatterieberg @VillaHuesgen1735 @Weingut_PaulyBergweiler @S.A.Pruem

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in the first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video (over 16k views), authored “Wine Etiquette for Everyone” and has served as a judge for the Proof Awards, Cellarmasters, LA Wine Competition, Long Beach Grand Cru and the Global Wine Awards. You can email Eve@EveWine101.com to ask a question about wine or spirits.

 

San Diego Padres Fans: Copper Cane is bringing Flavor to the 2024 MLB season.
1
Post Views: 73
Uncategorized

San Diego Padres Fans: Copper Cane is bringing Flavor to the 2024 MLB season

By Kelsey Ridley — 2 months ago

San Diego Padres Fans: Copper Cane is bringing Flavor to the 2024 MLB season.

Copper Cane Wines & Spirits is Official Wine Partner for Select Teams Across Major League Baseball

Copper Cane Wines & Spirits is the official wine partner for the New York Mets, Boston Red Sox, Texas Rangers, San Diego Padres, and Atlanta Braves for the 2024 MLB season.

 

FlavRReport.com on YouTube

FlavRReport.com on YouTube

Copper Cane is bringing Flavor to the 2024 MLB season

Copper Cane Wines & Spirits offers a touch of luxury for everyday indulgence.

Hey Baseball fans! Mets, Red Sox, Rangers, Padres, Braves: Copper Cane is bringing Flavor to the 2024 MLB season.

Hey Baseball fans! Mets, Red Sox, Rangers, Padres, Braves: Copper Cane is bringing Flavor to the 2024 MLB season.

The portfolio houses the iconic Belle Glos with its signature striking red-wax-sealed bottle, along with the beautifully crafted Böen, Elouan, Napa Valley Quilt, and Threadcount, each expressive and distinct wines from California to Oregon.

 

Copper Cane is disrupting the professional sports space

By partnering with these major league teams, Copper Cane is disrupting the professional sports space, bringing premium wines to stadiums across the nation.

As beverage and food programs continue to elevate at sports venues, Copper Cane believes fans are eager to enjoy luxury wines during the game and in turn are proud to offer their incredible selection for sports fans to enjoy.

“At Copper Cane, we pride ourselves on being disruptors

and growing our brands in bold ways –

going beyond the traditional wine world –

but still remaining steadfast in our commitment to high quality craftsmanship from vineyard to bottle,”

Joe Wagner

founder

Copper Cane Wines & Spirits

“We are eager to continue building this multi-year relationship with the Texas Rangers, Atlanta Braves, New York Mets, San Diego Padres and Boston Red Sox, and we value our partners’ support.”

In-stadium branding opportunities are at the core of every sponsorship, and with millions of fans visiting stadiums across the country, fans are able to engage with and sample the portfolio.

This lineup of elegant California and Oregon wines proves that ordering wine at a baseball game can be an elevated drinking experience.

Guests can enjoy Copper Cane Wines at the Belle Glos Lounge, luxury suites, and other vendor locations throughout the stadiums.

Copper Cane is elevating the Sports Venues Flavor for the 2024 MLB season

Offerings include the following standouts from the portfolio: Napa Valley Quilt, the #1 $30-50 Cabernet Sauvignon in the US; Belle Glos, the #1 $30-50 Pinot Noir in the US, along with a variety of refreshing Chardonnays, Sauvignon Blancs, and Rosé that are ideal for summer.

About Copper Cane:
The renowned collection of wines is shaped by legendary fifth-generation winemaker Joe Wagner, who has been immersed in the industry his entire life, learning the ropes from his father who co-founded the iconic Caymus Vineyards in 1972.

In 2006, he created Meiomi, a bold and robust Pinot Noir that disrupted the wine industry. The brand’s success led to the largest non-asset wine sale in history, supporting Joe’s dreams of launching Copper Cane Wines & Spirits.

Since starting Copper Cane in 2014, Joe has launched numerous new wines, each with a distinct nod towards his personal style as he takes a hands-on approach to cultivation, winemaking, and marketing.

 

LA June 1-2: Mama's Boy Cookies Set to Bring Flavor and Impact At LA's The Women's Expo
0
Post Views: 144
Eating & Drinking Health & Wellness SoCal News

LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo

By Contributor — 2 months ago

LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo

Mama’s Boy Cookies, based out of Oceanside, California, will be attending The Women’s Expo in Los Angeles from June 1-2, and is looking to make a serious impact. 

Mama’s Boy Cookies set for LA’s The Women’s Expo

FlavRReport.com on Youtube

FlavRReport.com on Youtube

Joey Pass, owner and operator of Mama’s Boy Cookies, believes that his cookie recipes have what it takes to compete with top players like Crumbl, Mrs. Fields, and Great American Cookies; aiming for success at events like The Women’s Expo, FoodieLand, and other major events across the USA, that will hopefully become a reality.

flavors ranging from classic chocolate chip, peanut butter, red velvet, M&M’s, and more 

With flavors ranging from classic chocolate chip and peanut butter to less standard options like red velvet, M&M’s, and double chocolate; Mama’s Boy is running the full gamut of flavor options for customers to enjoy.

Setting up shop at The Los Angeles Convention Center, The Women’s Expo is setting the stage for Mama’s Boy to reach a large audience that they previously have not.

Mama’s Boy is looking to make a big enough impact on attendees at the expo that it gets them one step closer to bringing their nostalgic tasting cookies to a nationwide audience.

Confidently, Mama’s Boy knows that they have the recipes to generate the necessary exposure for them to successfully tackle the expo, as well as other major events and succeed with flying colors.

Mama’s Boy Cookies so far have only been available for purchase at select events similar to FoodieLand and the LA Women’s Expo, which has created a cult-like following and demand for the delectable treats. 

As a result, Mama’s Boy has sold out of cookies entirely at every event they’ve attended so far. If they can manage to do the same at The Women’s Expo, the event serves as grounds for the brand to launch onto the path of success that they are looking for. 

“We’re extremely excited to be attending The Women’s Expo and hopeful that we can bring a nostalgic taste just like mama used to make to all attendees.”

Joey Pass

Owner and Operator

Mama’s Boy Cookies

Despite the demand, Joey Pass knows that it is not conducive to getting him to where he wants Mama’s Boy to be.

Thus, he is hoping to launch an e-commerce platform for the brand in the near future and cookies will be available at mamasboycookies.com, as well as select retailers. Pass has plans for new recipes in the future as well, potentially including some more health focused options, but his lips are sealed on exactly what that may look like. 

For the newest updates, you’ll have to follow them on social media and monitor their website.

Joey Pass is a Marine Corp veteran of ten years and former professional body builder.

Not many people possess the disciplinary skills or drive to take on the challenge of competing with some of the largest cookie companies in the world- but Pass sees it as an opportunity to build upon the life and disciplinary skills he has garnered so far; not only through persistence of business, but also ensuring that each cookie is made with the perfection necessary to satisfy the palate of his customers.

A stack of Mama's Boy Cookies accompanied by a glass of milk.

A stack of Mama’s Boy Cookies accompanied by a glass of milk.

Being a Marine Corp veteran, Pass has learned what it means to enjoy the simple things in life such as cookies, and what it means to serve others. He hopes to garner enough success through Mama’s Boy to help out other Veterans in need, or help create prominent male figures in the lives of young men who do not have one. What or who exactly this campaign or medium looks like, Pass is unsure, but he would love to discuss it in person with customers sometime over a cookie or two.

“While we’ve had some crazy demand so far, we’re not where we want to be. Luckily the disciplinary skills I have learned from being a Marine has taught me to be patient, driven, and strive for excellence”

Joey Pass

Owner and Operator

Mama’s Boy Cookies

If you are attending the expo, you’ll want to be sure to stop by and get yourself a bag of Mama’s Boy’s irresistible cookies.

Mama’s Boy is beyond thrilled to be attending The Women’s Expo and seeing what potential the event holds for the brand.

This exciting event presents an opportunity for attendees to indulge in the irresistible flavors of Mama’s Boy Cookies while supporting a veteran-owned business.

Whether you’re a cookie connoisseur or simply have a hankering for a sweet tooth, be sure to visit Mama’s Boy Cookies booth in LA from June 1-2.

It’ll take you back to the days of eating cookies just like mama used to make!

Tracie May Publicist
6
Post Views: 1,788
Eating & Drinking Featured Global Adventures

LA’s Tracie May Shines Global Spotlight on Asian Flavor as Vietnamese Publicist and Foodie

By Joe Winger — 2 months ago

LA’s Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor

Tracie May made a name for herself in Los Angeles for 25 years as a luxury publicist and event planner leading hundreds of Opening Night parties, events and red carpets.

Then in an “Eat, Pray, Love” – inspired move, she decided to take a leap and move across the world.  

In 2020, she relocated to Ho Chi Minh City, Vietnam and became the Senior Editor of Epicure Vietnam Magazine, the most prestigious culinary and hospitality publication in Asia.

Today we catch up with Tracie to talk about life in Vietnam.  The people, the culture, and of course the food.

Publicist Tracie May Indulges in Delicious at her role with Epicure Vietnam Magazine

Joe Winger: 

What’s the most important thing that you want to share during this conversation?

Tracie May: 

Don’t be afraid to take the leap of faith. Honestly, I took a massive leap of faith, uprooting my entire life.  

I had a big life in LA.  I was there for 25 years, and to take that leap of faith to relocate to Vietnam.  It was never even on my radar.

People thought that I was insane when I said I was doing this. It was not supposed to be for the long term. But the whole point is, you never know where opportunity is going to come. You don’t know what your future looks like, until you write your own story.

I am proof positive that anything is possible if you just take a risk for yourself and your happiness, because the energy or the universe will provide for you if you’re truthful, connected and really get specific about what you want.

Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine

Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine

Joe Winger:   

You are now the senior editor of Epicure Vietnam Magazine.  Tell me a bit about the magazine and your role.

Tracie May: 

It’s a really beautiful, glossy print publication. They also have online and social [media presence].

It’s available in every VIP lounge, every business lounge at every major hotel, airline and club lounge. It has a lot of subscribers. 

Focuses on culinary, luxury travel, hospitality, wine, chef profiles. [Food and beverage] business profiles as well as features on certain resort properties.

I was really lucky to [connect with] the publisher.  I sent her a bunch of my writing samples. I joined the magazine about 17 months ago. 

My main focuses are editing content, making sure the English is perfect, and dealing with editorial and the marketing teams.

But my favorite part is running the news section.  [It’s] basically my curation of what’s hot in [food & beverage] in Saigon and all over the world. 

I get to eat the best food all the time. 

The majority of the restaurants that we cover are very high-end, gorgeous, [food and beverage] in town. So I get to eat a lot of amazing food which is awesome. 

The food in Vietnam is extraordinary.

FlavRReport.com on Youtube

FlavRReport.com on Youtube

Joe Winger:

As a USA foodie, what’s a lesson you’ve learned about Vietnamese cuisine that you want the world to know about?

Tracie May: 

The biggest lesson that I’ve learned, and it is evident in my extreme weight loss of 75 pounds in 2 ½  years, is it’s whole real food.

They are not jacking up their cows and their pigs with hormones. Organic is actually a thing here. The quality of the food, it’s not processed crap in a box that is run by Monsanto.

Because of the climate here, Dalat, which is the region in Vietnam where most of the produce is grown, some of the most unbelievable tasting produce is grown there. 

The fruit is unlike anything you’ve ever tasted. 

A watermelon is the sweetest, juiciest, delicious thing you’ve ever put in your mouth; and it’s available from every little fruit stand that is on Quốc Hương.

I walk to my local [stores] because I like to support locals here and have my little bag and pull my produce and all of it is grown on their farm, 

It’s just that’s how people eat here. There is no Kraft macaroni and cheese. There is no processed, boxed chemicals here. 

Because of that, the quality of the flavor profiles is so superior. 

So that is the biggest difference.

The reason why there’s such an obesity problem in the U.S. is the abundance of processed food.

[Here in Vietnam], even fast food.  We’ve got McDonald’s and Popeye’s and KFC. But the taste of a Big Mac or a Whopper with cheese is far different than anything you can get in the States because of the quality of the meat that they use.

That is the biggest difference of why Vietnam is so globally recognized as such a foodie hub.

Joe Winger: 

You’re doing a lot to bring attention to Vietnam as a foodie hub.

Tracie May: 

I was the guest judge on Top Chef Vietnam, and I was the guest judge on the finale of this show called Super Cake, Banh Xeo, which was basically, Build a beautiful cake. And these Vietnamese national TV, reality shows which showcase culinary.

So that was fun.

Joe Winger: 

If somebody from the United States comes to Vietnam for a few days, from a food point of view, what must we try? 

Tracie May: 

Saigon is incredibly vibrant and there’s too much to do.  For the best Vietnamese food hands down It is in district one, which is basically the city. 

Mạ Quán 

Mạ Quán

Mạ Quán 

It’s gorgeous. A restaurant with Vietnamese cuisine that focuses on historical dishes from the imperial city of Huế to the north and in Hanoi to the Mekong Delta and is visually stunning.

The flavors are unbelievable. For sure if you want to eat an extraordinary Vietnamese meal, that’s a place, hands down, highly recommended. 

Lesung

Lesung

Lesung SGN 

In the last 3 months I was introduced to Malaysian cuisine.  Spicy,  sambal based, chili based. The chef / owner is a fine dining chef, who’s a celebrity chef here. He wanted to get back to his roots and he opened this restaurant that’s very reasonably priced.  Fine dining, but in a casual setting, not expensive and truly authentic Malaysian cuisine.   All of his grandmother’s recipes and it’s home cooking at its best. That is a must go. 

Noriboi Omakase

Noriboi Omakase

If you love sushi, Noriboi is an extraordinary omakase restaurant in Thảo Điền, in the town where I live. 12 to 18 tastings of caviar, and the best uni flown in from Japan, and extraordinary toro, and you can’t imagine how good, it’s insane.

Joe Winger: 

You took a very dramatic pivot a few years ago and it turned out so well. 

Tracie May: 

I knew that I had to make a change. I knew that I was unhappy.  Even though I had great friends and a great life and did really cool stuff in LA, I felt like I was just trapped in a hamster wheel.

I was bit by the “Eat Pray Love” bug. 

Decided that, life’s too short to be unhappy.

There is a big, wide, beautiful world out there. Why not explore it while I have the chance?

I happen to have family who live in Saigon, and we conspired together.

I sold my car, put everything in storage, all the paperwork, packed my two dogs and three suitcases and got on a plane.

The original plan was to hang out in Southeast Asia for three months.

Leave my stuff with my family, get a backpack and travel throughout Southeast Asia and go pray with some Buddhist monks.  Have my Tomb Raider moment in Angkor Wat in Cambodia and go do a lot of scuba diving.  Then three months later, go home [to the United States] and face the music. 

But COVID happened, my life shifted. So I stayed. 

I couldn’t have imagined a more incredible life that I’ve been able to curate for myself than I have been able to in Saigon.

Tracie May at Tet Lunar New Year 2024 party

Tracie May at Tet Lunar New Year 2024 party

Joe Winger: 

Your background is a world class publicist in North America.  Because of the pandemic, you went from a publicist to a “stay at home mom” figure.

Tracie May: 

I did, but I still had to pay my bills, right?

So I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months. 

Suddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.

It was all about pivoting.

At the time I had hot pink hair.  All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or…[some huge company]

There’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.

The [expat Moms are] like, who and what is this? 

Originally I became the talk of the town. 

I live in a bubble, a little enclave within the city, it’s expat land. 

I really think in the beginning I made friends out of total pity.  Suddenly they were like, “Let’s take you to lunch.”  So there were several luncheons introducing me to society and I created my clan. 

The one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.

If you work at the consulate, you’ve got a 2-3 year contract. 

Once the contract is done, you’re back home. I don’t want to leave. 

So one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.

I have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.

Joe Winger: 

A minute ago, you used the phrase “talk of the town.”  Let’s dive deeper.

You’re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere. 

What’s it like living your life, when someone sees your face, name and recognizes you? 

Tracie May: 

It is bizarre. 

I have no idea how it happened, especially in Vietnam.  Local Vietnamese don’t speak a word of English. 

There’ve been so many times that I’m walking my dogs up my street or [I’m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:

 “Sorry, Madame. Are you Madam Tracy?”

And show me a picture of myself. 

I’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.

It’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.

Suddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful. 

Joe Winger: 

How has publicity changed from LA to Vietnam?

Tracie May: 

I wear a lot of hats here [in Vietnam].   I’ve become the “go to” event producer.

I was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.

There’s tons of talent in Vietnam.  So now I’m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.

One of the events I produced was the 25th anniversary of the Sofitel Saigon Plaza Hotel. 

That was a huge event inviting every government official, major CEO, all of their massive VIPs. 

Tracie May with Artist Jerome Pichard

Tracie May with Artist Jerome Peschard

I’m actually about to produce another event with Sofitel for one of my clients. One of the most talented people I’ve ever met in my entire life, Jerome Peschard. 

He’s a French artist with the same story as me, except he got here, fell in love with Saigon and just never left .  He met his wife and has a bunch of kids.  He has become the most collected artist in Asia globally, for specifically pop art related to historic, historic Vietnamese French and machine and pop art and he does it all.  Composite art. 

I brokered a deal with Sofitel on June 21 in celebration of the 60 year anniversary of the Sofitel Hotels and Resorts global brand, their Diamond Jubilee.

We are doing a two month installation, exclusive installation of his works being some are 2.6 meters x 1. 5 meters  – large scale, which are going to be in the lobby as an installation in collaboration with the hotel.

It’s a massive thing, and they called me, so I’m really honored. 

I get to work with him every day and he’s a total rock star.

Tracie May living her best life in Vietnam

Joe Winger: 

What’s the theme at this point in your life?

Tracie May: 

The moral of the story is “Don’t be afraid to take the leap of faith.”

Joe Winger: 

It sounds like you crossed your fingers, closed your eyes and took the jump. 

Was there a big concern before taking that jump? How did that big concern work out for you?

Tracie May: 

It’s very personal.

The concern wasn’t about work. I knew that I could work internationally. I knew I could do PR online and still service clients abroad. No matter where you are in the world, the cream rises to the top and you will figure it out.

On a personal level in the sense that I have always been a serial monogamist. I had a really petrified, paralyzing fear of being alone.

The idea of being 50 and alone again, scared me. Having to start over again, scared me. 

What I’ve learned from that is, I have no problems dating. I have no issue being alone. I actually revel in it because my life is so public now. When I get to be in my underpants, watching Netflix with my two dogs, eating a ham and cheese on freshly baked sourdough baguette with some tomatoes and lettuce; and some truffle aioli from my friend’s company. That’s my happy place. 

That has been the biggest lesson that being alone is okay. Being alone is actually a good thing. 

I don’t need to have a partner or a marriage to justify and qualify who I am. I’m just fine on my own. 

Joe Winger: 

What are the ways to find you and follow you online? How do you want people to find you?

Tracie May: 

It’s all about the gram, right? My Instagram is @_TracieMay_  

Or you can find me as Tracie May on LinkedIn.

My blog is here, but I rarely update it because I never have time.

- Advertisement -

Advertise on FlavRReport.com

Most Popular

Incredible Flavors in LA

Los Angeles Loves Tasting Bourbons - Take a Trip to This Fredericksburg Virgina Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details
0
Post Views: 188
Eating & Drinking Mixology Travel

Los Angeles Loves Tasting Bourbons – Take a Trip to This Fredericksburg Virginia Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details

By Joe Winger — 1 month ago

Los Angeles Love Tasting Bourbons? This Fredericksburg Virgina Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details

Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room.

Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room

Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room

Today’s conversation with Distiller Owen King from Ironclad Distillery has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Owen King, Ironclad Distillery

Owen King, Ironclad Distillery

Joe Winger: 

A lot of really cool things are happening right now. I want to jump into your tasting room, the distillery, we’ll get into bourbon tastings in a few minutes.

But first and foremost, what’s the most important thing with Ironclad right now for you?

Owen King: 

The most important thing about Ironclad for me right now is the same thing it’s always been, trying to make the best bourbon we can. 

The other thing is spreading the word about our bed and breakfast; and bourbon. It’s a bed and breakfast in Fredericksburg that when you’re there, you can drink bourbon.

Ironclad's famous Old Fashioned cocktail

Ironclad’s famous Old Fashioned cocktail

We make a lot of old fashions there and we always have all these leftover oranges. Now the perfect thing is in the morning you have fresh squeezed orange juice from our [leftover] old fashions.

It’s really working double duty now.

Besides that I just love the fact that we can now expand our distillery up to Fredericksburg. So we can have more people try our bourbon and enjoy our bourbon, which is the goal.

Joe Winger: 

Getting to know you before you jump into Ironclad, I want to use the word “were”, you were a football player and cooking changed your life.

Tell us more about your cooking. Was there a special dish that enhanced your life?

Owen King: 

I’m Italian. So obviously with the Italian genes, we share our love through food. Growing up I cooked a lot.

When I went to college [I cooked] for my teammates.  I’d make dinner for everyone. So when we decided to open the bourbon distillery, I figured, I know how to cook. I think I could probably figure out how to make bourbon. 

I know flavors. I know how things go well together. I think I have a pretty decent palette. 

So putting all those things together to make a great bourbon was the goal. 

Food is one of those things where you never stop improving. I feel the same about bourbon.

FlavRReport.com on YouTube

FlavRReport.com on YouTube

 

Joe Winger: 

Is there a favorite dish?

Owen King: 

Breaded chicken cutlets and spaghetti.

That is how it started. Then I was like “I really like cheese.”  Maybe I could put cheese in with the breadcrumbs and then do that. Then I started expanding.  Chicken Parm.  Making my own sauce.  Thinking I could add something here to make that better.

It’s the same way I look at bourbon.

Thinking, “I like what this person’s doing. Let me see what they’re doing. I can build off that to make it work on my own.”

Creating my own recipes, going from there, just continually tweaking little things here and there.

We’ll make a 5% difference, maybe a 10% difference.

Joe Winger: 

Ironclad Distillery is in Newport News, Virginia. The bed and breakfast Ironclad Inn is in Fredericksburg, Virginia.

For most people when we think of bourbon, we don’t always think of Virginia as the first choice. What would surprise us most about coming down to Virginia for a bourbon tasting and staying the night?

Ironclad Distillery

Ironclad Distillery

Owen King: 

If you’re coming down to Virginia, you have to remember Virginia is the birthplace of American spirits. The first place spirits were made in the new colonies, in the new world, was here in Virginia. 

The first corn liquor which would eventually become bourbon, was made in Virginia.

You can also talk about Elijah Craig, who was from Fairfax County, Virginia, before he moved out to Kentucky. 

On top of that, Kentucky wasn’t a state until 1793. Evan Williams was doing distillation in 1783, and at that point Kentucky was still Virginia. 

The birthplace of bourbon is right here in Virginia.

I’ve been to Kentucky a lot. They talk about the birthplace of bourbon being there in Kentucky.

Maybe the territory it’s in was Kentucky, but it was still Virginia at the time.

Whenever someone comes by, I can tell them the history of actual bourbon, where you’re gonna get the whole story, not just the fantasized story that you get in Kentucky.

Joe Winger: 

I’m incredibly glad you just shared that.

Let’s talk about The Ironclad Bed and Breakfast now. The bourbon tasting room, the event space.

Owen King: 

We wanted to spread our bourbon out around the state. We’ve always really liked Fredericksburg. It’s a beautiful town. It’s got a ton of history to it.

Nothing goes better with bourbon than a good story.

So we can always tell our history while drinking. So with our bed and breakfast, we looked at what the bigger guys were doing. A lot of them were starting to have these places where you could stay [the night] and get an experience to go along with it.

We really wanted to spread our Ironclad experience. 

We have a tasting room. It’s beautifully decorated by my sister. We’ve got a bottle shop where you can pick up pretty much every one of our bourbons that are available. We’ve got a bar so you can try it from our seasonal cocktail menus where we change it five times a year.

We have a winter, a fall, a spring, summer [menu].Then a holiday menu as well. 

No matter what time of year you’re there, you’re trying something that’s going to go well seasonally.  

Everyone likes seasonal drinks.  You don’t want to drink in the fall, what you’d drink in the summer.

We always have an old fashioned and it’s a damn good old fashioned. 

Then we also have an event space. We have weddings. We’ve had 50th birthday parties. 

Ironclad Inn wedding and special events

Ironclad Inn wedding and special events

We’ve had any event that you want to tie into with our bourbon or just if you want a beautiful event space in a building that was built in 1793 we have that as a great option. 

It’s a really cool spot that you can go and see and experience.

It’s something we want to share, our love for bourbon with everyone.

Whether you’re here in Newport News or in Fredericksburg, you’ll get a King family member there to tell you our story and tell you all about our bourbon and show you around.

Ironclad Bottled-in-Bond Straight Bourbon Whiskey

Ironclad Bottled-in-Bond Straight Bourbon Whiskey

Joe Winger: 

Outstanding.  Let’s get to the tasty part now.  You have several amazing bottles.  When someone comes to your tasting room this weekend, what should they be looking forward to? 

Owen King: 

We do a few bottle releases that are once a year for us. One of my favorites. 

A five year, three barrel blend of three 30 gallon barrels. Bottle of Bond.

The history alone is one of my favorite things to talk about.  In 1897 the federal government stepped in because there was people dying from drinking bad whiskey.

They stepped in to “certify” everything in there.

“If you bottle it at four years old and at 100 proof, we will claim that this is a bottle and bond bourbon certified” by the federal government that it is safe to drink.

That story alone is one of my favorites of bourbon lore. 

We just want to make sure that we do that every year that we can.

It’s absolutely one of my favorite bourbons. It’s our four grain mash bill. 70% corn 10% wheat, 10% rye, 10% malted barley. 

So with the corn and the wheat, it adds a nice sweetness to it. But then the rye is there to kind of balance that whole thing out.  Before it gets [to be] a very sweet bourbon, it balances out, a little baking spice, maybe even some clove, maybe a little black pepper.

It balances it out to be a nice, rounded bourbon.

Ironclad Sweeter Creations Maple Syrup Cask

Ironclad Sweeter Creations Maple Syrup Cask

Joe Winger:

Let’s move on to your Maple Syrup Cask. 

Owen King: 

Absolutely delicious. But this is a cast finish, not a flavored bourbon.  So we’re not adding maple syrup to it. People who drink it might think it’s going to be super sweet and not going to like it. Because they don’t like maple syrup.

This is my version of drinking maple syrup responsibly and not getting diabetes. 

After we empty our barrels, we give them to a maple syrup producer in upstate New York.  He’ll age his maple syrup using our bourbon barrels. 

By doing that through transference, there’s about a gallon of bourbon stuck in the staves of the wood. So when he puts a new liquid in there, that maple syrup is going to absorb into the wood and that bourbon is going to come back out.

Now his maple syrup is picking up that beautiful bourbon flavor and we are picking up all that maple syrup flavor into the wood. 

When he brings those barrels back down to us, we put our aged bourbon back in there and we let him finish in there for about three to six months. 

After we take the bourbon out, it’s now got this beautiful, mild sweetness, but it’s got that hint of maple syrup at the end.

I always say, I don’t want it to be maple syrup with a hint of bourbon. I want it to be bourbon with a hint of maple syrup, which I think it absolutely is.

Ironclad Missouri Toasted Oak Cask

Ironclad Missouri Toasted Oak Cask

Joe Winger: 

The maple syrup is so subtle, almost a tertiary flavor to it. 

Moving on to the Missouri Toasted Oak Cask.

Owen King: 

This is a double oak bourbon.  With double oaking, what you’re going to do is exactly how it sounds. 

You’re going to go from one new charred oak barrel. But instead of a second new charred oak barrel, we’re going to go to a lightly toasted barrel.

So my analogy for this is you’re sitting at a campfire and you’ve got a marshmallow. You’re roasting your marshmallow over the flame and it gets burnt. It catches on fire. So now you’ve got that roasted marshmallow where you’re still gonna eat it because it’s a roasted marshmallow.

So you eat it and it’s still sweet. But it’s got that sort of maybe a bitter acrid note just cause you burnt those sugars. You haven’t toasted them. 

Now you take another marshmallow.  You’re a little more patient this time.  You’re going to stick it down in the coals and you’ll slowly rotate it until you’ve got that perfectly golden brown marshmallow. 

When you taste it, it’s now twice as sweet because you just caramelize those sugars as opposed to burning them. 

It’s the same with a charred oak barrel to a toasted oak barrel.  With that charring of those oaks, you’re gonna you’re still gonna have that sweetness.  We’re amplifying that sweetness with the toasting of the oak. 

With this one you get those softer vanilla flavors like toasted marshmallow. You get a cookie dough flavor,  maybe it’s raw cookie dough without the chocolate chips.

Joe Winger: 

That’s amazing. mmIs there an extra bottle when I come down there, I’m in the tasting room, another good bottle we should ask for?

Owen King: 

Another one that we have right now that is a very limited run.   Very small release is our blueberry mead cask finish. 

We give our barrels to a meadery in Williamsburg, Virginia and they make this blueberry honey mead.  So now they have this bourbon barrel aged blueberry mead. And when they’re done with them, they give them back to us. 

You’re not necessarily overwhelmed with [a] heavy blueberry flavor but it opens up to this really nice fruitiness and then like a fermented honey flavor on the front end. 

It’s so unique, but it’s great neat on the rocks.

Joe Winger: 

If we come down for the weekend, we visit the distillery in Newport News. What’s a tour like? 

Owen King: 

If people aren’t the biggest bourbon drinker, I want you to walk away saying, “Okay, I found something that is made with bourbon that I like.”

We are a distillery that only makes bourbon. 

I want to make sure that everyone who comes here has something they can enjoy.  This isn’t an uppity bourbon bar.

I want someone to come and be able to say,  I’m not the biggest bourbon fan. What kind of cocktails do you have?” We always have a cocktail on every single menu that’s open for everyone. 

Everyone’s going to love it and whether you’re a big bourbon fan or not.  We just really want to be accommodating. We want to be a fun place for everyone to hang out. 

We want to tell our story, the history of the Ironclad ships.  Go through our distillery tour, we’ll show you that. If you want to know the history of Fredericksburg, or the history of What the bed and breakfast is we’ll tell you that.

Nothing pairs better with bourbon than a good story. And we really care about spreading that word.

Joe Winger: 

Whether it’s a romantic getaway, a weekend getaway, why choose your bed and breakfast instead of a hotel?

Owen King: 

While we’ve only had it a short time.  But we’ve been adding things here and there. You’re going to get a fresh orange juice in the morning, made with the oranges that we used for our old fashions [last night]. 

We have our barrel aged maple syrup for your pancakes.  So you’re going to have that maple syrup with a hint of bourbon. 

Ironclad Inn

Ironclad Inn

We really drive home that it’s a bed breakfast and bourbon experience. Get immersed in the bourbon culture.  That’s our goal.

Joe Winger: 

Any favorite bourbon and food pairings?

Owen King: 

Bourbon’s wonderful for food pairings.  

We’ve gone from pasta pairings to pizza pairings.  Anything that’s fatty is a perfect pairing.  Pork belly with a cherry reduction over top of it with one of our bourbons straight 

We have this bourbon cream, Buzz’s Bourbon Cream, where it’s made with our small batch bourbon that’s infused with coffee beans, cacao nibs, and vanilla beans. That one over vanilla ice cream is perfection. 

You’re adding a little booze, some coffee, a little bit of chocolate.

You take a bite and all of a sudden you had three scoops and it’s gone 30 seconds later.

Joe Winger: 

What’s the best way to learn more about Ironclad Distillery and Ironclad Inn?

Owen King: 

We have our website at ironcladdistillery.com. All of our social media Facebook and Instagram. 

Heather Holmes Publicity For Good
2
Post Views: 178
Eating & Drinking

San Diego: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

By Joe Winger — 1 month ago

San Diego: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

The PublicityForGood Team

 

FlavRReport.com on YouTube

FlavRReport.com on YouTube

 

Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

"Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region
0
Post Views: 185
Eating & Drinking Global Adventures Travel Wine Country

“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region

By Eve Bushman — 2 months ago

“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region

I found myself describing the experience as both exhilarating and breathtaking, and these two words have now taken on a new meaning for me, probably forever. Raimund added to my thoughts when he said that here, we “always sit in the green.” 

Middle Mosel, aka Mittelmosel, wine region of Germany

Middle Mosel, aka Mittelmosel, wine region of Germany / Photo credit: Ed Bushman

Have you been to the Middle Mosel, aka Mittelmosel, wine region of Germany? I had learned about the area, saw photos of the steep vineyards and their ancient stone sundials dating back hundreds of years, during a tasting with Raimund Prum from S.A. Pruem many years ago. Fast forward to this year, and we planned our first trip there, where we stayed at the S.A. Pruem guesthouse and visited with Raimund again! We also toured and tasted with Eifel-Pfieffer, C.A. Immich-Batterieberg, Villa Huesgen and Dr. Pauly-Bergweiler.

A sundial in their vineyards

A sundial in their vineyards / Photo credit: Ed Bushman

Know before you go: Rieslings are not all sweet! They range from bone dry to sweet. And though “Riesling is King” in the Mosel we enjoyed sparkling wines and rose, as well as Pinot Noir during our tastings. Not all wineries are in Bernkastel-Kues, many are in towns all roughly within 30 minutes of each other. 

Wineries to Tour and Taste

S.A. Pruem: We must start with this winery as they are the reason we traveled to the Mosel for wine. I had met Raimund Prum in 2013 when he led a class for Ian Blackburn of Learn About Wine. Fast forward to this past May 2024, when I finally got to see Raimund again – this time at his home and winery. Raimund inherited the 800-year-old family winery in 1971 and has “expanded from 8.6 acres to 27.9 acres.” 

 

FlavRReport.com on YouTube

FlavRReport.com on YouTube

 

His family had used money that they made from their apple farms to fund their wine growing business. Back in those days 100% of the people living in the area worked in the wine industry according to Raimund. Nowadays young people may leave, but they come back.  

Raimund is a busy man, representing the winery almost all over the world. But he doesn’t do this alone. Raimund’s wife Pirjo, a WSET Diploma graduate, represents the brand in U.S. and Finland. Saskia, their oldest daughter, took over as the owner in 2017.

They produce many still and sparkling wines, from dry to sweet Rieslings to Rose of Pinot Noir, Pinot Noir, and sparkling wines. I had the opportunity to try most and had a hard time not finishing every sample that was offered. And though other places in the world make Riesling, Raimund said that the “character of the wine is different here” which began over 2,000 years ago by the Romans. (Many Roman pressing stations have been found along the Mosel.)  

Weingut Eifel-Pfeiffer

Weingut Eifel-Pfeiffer / Photo credit: Ed Bushman

During the days we visited we had many opportunities to talk, but at our appointed time for our interview Raimund took us on a drive to the top of one of his vineyards, and it happened to be the oldest one that also is famous for its sundial. His tallest vineyards are 336 meters high, and the Mosel River is at 136. The ground is a combination of lush earth, wildflowers, and different types of slate rock – the rock in particular adds to the minerality found in the wines.

mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen. 

Mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen from award-winning Weingut Eifel-Pfeiffer.  Photo credit: Ed Bushman

Eifel-Pfieffer: Did you know that award-winning Weingut Eifel-Pfeiffer has been in the same family since 1642, and is currently worked by three generations? We had a fabulous tour and tasting with mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen. 

We also learned that they only produce Riesling wines, have the coveted 1A rating which means that some of their vineyards are considered the best in the area, motivated Romanians work the steep vineyards, rainfall can’t always be counted on as it changes from year to year, and they have a total of 10 hectares over 30 kilometers in the Middle Mosel. 

Their low-alcohol, not-overly-sweet, fresh, and mildly acidic wines are made from single vineyards – and also a blend of different vineyards that are only from the same area. Riesling “show character of each vineyard that you can really taste in the wine…the structure, minerality and acid” according to mother and daughter. 

There are less winemakers now than there used to be: several of the smaller wineries have been absorbed by the larger ones as it’s been noted over time that it’s too cost prohibitive to run a small one-hectare winery.

2021 Mia from Trittenheimer Altarchen

2021 Mia from Trittenheimer Altarchen / Photo credit: Ed Bushman

These Rieslings pair well with all types of food – German, Indian, Chinese to name a few – and China just might be the largest importer of Eifel-Pfieffer wines. I was super impressed with all of their wines, from dry to sweet, but must give a special nod to a 1990 vintage from Trittenheimer Apotheke and the 2021 Mia (made by Mia while she finishes up winemaking school) from Trittenheimer Altarchen. 

Immich Batterieberg

Immich Batterieberg wine roster / photo credit: Ed Bushamn

Immich-Batterieberg: This time we had the opportunity to sit down and taste with winemaker Gernot Kollmann while learning all about Immich Batterieberg. Let me just start by saying we liked every wine that Gernot opened for us. Most were very dry, all are organic, and 96% of the wines that they make are Rieslings. 

Immich-Batterieberg where we were able to sit down with winemaker Gernot Kollmann

Immich-Batterieberg where we were able to sit down with winemaker Gernot Kollmann / photo credit: Ed Bushman

What makes them special: they are the largest owner of old and ungrafted vineyards in the Mosel, all rocky and steep, and the winery dates back to 1425.  

Seventy-eight percent of the 80k bottles they produce a year is exported to Japan, Italy, U.S., Switzerland, and the U.K. They receive top scores from Suckling and Parker, and those top-scoring wines sell out quickly.

The wines are a perfect example of the trend toward dry white wines (which means not sweet) and the continual production of lower alcohol wines.

Pic credit: Ed Bushman 

Villa Huesgen: If you are looking for a grand tasting experience, Villa Huesgen is it. Of course, if you have the opportunity to be charmed by Adolph Huesgen VIII himself, then it’s even more special. Adolph’s wine curriculum vitae is almost as interesting as the winery alone! He regaled us in stories of his many collaborations (from Australia to South Africa), work in wineries in California (he started his career at Robert Mondavi as the European sales director with Michael Mondavi) and what he and his family have currently achieved (sparkling, still, rose in the original blue bottles Riesling were first made in) at Villa Huesgen. 

Adolph Huesgen VIII

Adolph Huesgen VIII / Photo credit: Ed Bushman

The Huesgen family established the vineyard nine generations before, in 1735. The art nouveau-styled estate was built in 1904. They grow Riesling and Burgundy grapes, currently have their first block of Chardonnay in barrels and make more dry than sweet wines. They import to 35 countries.

We tasted ten wines, one of which recently was listed as one of the top nine Rieslings in the world by the Robb Report April 2024. We would have a hard time not liking any Villa Huesgen wines.

Dr. Pauly-Bergweiler

Dr. Pauly-Bergweiler / Photo credit: Ed Bushman

Dr. Pauly-Bergweiler: This estate is right in the popular part of Bernkastel-Kues, and just adds to the beautiful Mosel landscape. We were greeted by Stefan Pauly, who led us on a tour of the building and the many tasting areas for their guests. As this was the last tour of our trip, we “drank it up” for the history, and of course, the wines. We tasted many Rieslings, and even a beautifully made Eiswein, and were thrilled to discover that our local Total Wine stores has the exclusive label, Dr. Heidemanns-Bergweiler, and it’s very reasonably priced though it sells out every year. (Made a mental note to go there as soon as we get home!) 

Dr. Heidemanns-Bergweiler

Dr. Heidemanns-Bergweiler // Photo credit: Ed Bushman

We learned that the winery was founded in 1556, they own 22 kilometers of vineyard along the Mosel, and they even offer an alcohol-free wine. One of the tasting areas we saw had a slight walkable ramp and was large enough to “seat a whole boat” of tourists that preferred not to climb up or down ancient steps for a wine tasting.

Stefan Pauly for Dr. Pauly Bergweiler wine estate

Stefan Pauly for Dr. Pauly Bergweiler wine estate / Photo credit: Ed Bushman

When to Visit

We happened to be in Bernkastel-Kues area of the Middle Mosel during Open Wine Cellar Days, which this year began on Germany’s Father’s Day. The holiday and the multi-day event brought many German tourists to the area, which added to the trip for us to “pick up some local color” so to speak. The event shows off many wineries not just during the day for tastings but also for night for tastings, meals, and live music. We chose to stay at the guest house at one winery, S.A. Preum, which made it even more convenient to walk over each night. We have been told that there are always wine festivals, so I highly recommend that you look at the calendar for these before planning your trip.

Raimund Pruem from Weingut S.A. Pruem

Raimund Pruem from Weingut S.A. Pruem / Photo credit: Ed Bushman

We got to Bernkastel-Kues from the Frankfurt airport, we rented a car and enjoyed the easy freeway routes and arrived just under two hours. We went in May, as we tend to pick times of the year when tourist areas are less crowded with summer travelers.

Bernkastel-Kues city

Bernkastel-Kues area / Photo credit: Ed Bushman

Besides wine tasting many tourists rent bicycles and e-bikes, tour on motorcycles, rowboat, parasail, take a boat tour and hike the vineyards. It’s a very walkable area in town with many wine bars, brew pubs, restaurants, and shops along the cobblestone streets. In other parts of the Mosel River, you can find sandy beaches and even water skiing.

Gastehaus at Prum

Gastehaus at Prum / Photo credit: Ed Bushman

There are many hotels along the Mosel River, we chose to stay in a suite at the Gastehaus at Prum and we would definitely return. Beautiful accommodations, locally sourced breakfast, and of course wine! 

 Find on Instagram: @VisitMosel @EifelPfieffer @ImmichBatterieberg @VillaHuesgen1735 @Weingut_PaulyBergweiler @S.A.Pruem

Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in the first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video (over 16k views), authored “Wine Etiquette for Everyone” and has served as a judge for the Proof Awards, Cellarmasters, LA Wine Competition, Long Beach Grand Cru and the Global Wine Awards. You can email Eve@EveWine101.com to ask a question about wine or spirits.

 

San Diego Padres Fans: Copper Cane is bringing Flavor to the 2024 MLB season.
1
Post Views: 73
Uncategorized

San Diego Padres Fans: Copper Cane is bringing Flavor to the 2024 MLB season

By Kelsey Ridley — 2 months ago

San Diego Padres Fans: Copper Cane is bringing Flavor to the 2024 MLB season.

Copper Cane Wines & Spirits is Official Wine Partner for Select Teams Across Major League Baseball

Copper Cane Wines & Spirits is the official wine partner for the New York Mets, Boston Red Sox, Texas Rangers, San Diego Padres, and Atlanta Braves for the 2024 MLB season.

 

FlavRReport.com on YouTube

FlavRReport.com on YouTube

Copper Cane is bringing Flavor to the 2024 MLB season

Copper Cane Wines & Spirits offers a touch of luxury for everyday indulgence.

Hey Baseball fans! Mets, Red Sox, Rangers, Padres, Braves: Copper Cane is bringing Flavor to the 2024 MLB season.

Hey Baseball fans! Mets, Red Sox, Rangers, Padres, Braves: Copper Cane is bringing Flavor to the 2024 MLB season.

The portfolio houses the iconic Belle Glos with its signature striking red-wax-sealed bottle, along with the beautifully crafted Böen, Elouan, Napa Valley Quilt, and Threadcount, each expressive and distinct wines from California to Oregon.

 

Copper Cane is disrupting the professional sports space

By partnering with these major league teams, Copper Cane is disrupting the professional sports space, bringing premium wines to stadiums across the nation.

As beverage and food programs continue to elevate at sports venues, Copper Cane believes fans are eager to enjoy luxury wines during the game and in turn are proud to offer their incredible selection for sports fans to enjoy.

“At Copper Cane, we pride ourselves on being disruptors

and growing our brands in bold ways –

going beyond the traditional wine world –

but still remaining steadfast in our commitment to high quality craftsmanship from vineyard to bottle,”

Joe Wagner

founder

Copper Cane Wines & Spirits

“We are eager to continue building this multi-year relationship with the Texas Rangers, Atlanta Braves, New York Mets, San Diego Padres and Boston Red Sox, and we value our partners’ support.”

In-stadium branding opportunities are at the core of every sponsorship, and with millions of fans visiting stadiums across the country, fans are able to engage with and sample the portfolio.

This lineup of elegant California and Oregon wines proves that ordering wine at a baseball game can be an elevated drinking experience.

Guests can enjoy Copper Cane Wines at the Belle Glos Lounge, luxury suites, and other vendor locations throughout the stadiums.

Copper Cane is elevating the Sports Venues Flavor for the 2024 MLB season

Offerings include the following standouts from the portfolio: Napa Valley Quilt, the #1 $30-50 Cabernet Sauvignon in the US; Belle Glos, the #1 $30-50 Pinot Noir in the US, along with a variety of refreshing Chardonnays, Sauvignon Blancs, and Rosé that are ideal for summer.

About Copper Cane:
The renowned collection of wines is shaped by legendary fifth-generation winemaker Joe Wagner, who has been immersed in the industry his entire life, learning the ropes from his father who co-founded the iconic Caymus Vineyards in 1972.

In 2006, he created Meiomi, a bold and robust Pinot Noir that disrupted the wine industry. The brand’s success led to the largest non-asset wine sale in history, supporting Joe’s dreams of launching Copper Cane Wines & Spirits.

Since starting Copper Cane in 2014, Joe has launched numerous new wines, each with a distinct nod towards his personal style as he takes a hands-on approach to cultivation, winemaking, and marketing.

 

LA June 1-2: Mama's Boy Cookies Set to Bring Flavor and Impact At LA's The Women's Expo
0
Post Views: 144
Eating & Drinking Health & Wellness SoCal News

LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo

By Contributor — 2 months ago

LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo

Mama’s Boy Cookies, based out of Oceanside, California, will be attending The Women’s Expo in Los Angeles from June 1-2, and is looking to make a serious impact. 

Mama’s Boy Cookies set for LA’s The Women’s Expo

FlavRReport.com on Youtube

FlavRReport.com on Youtube

Joey Pass, owner and operator of Mama’s Boy Cookies, believes that his cookie recipes have what it takes to compete with top players like Crumbl, Mrs. Fields, and Great American Cookies; aiming for success at events like The Women’s Expo, FoodieLand, and other major events across the USA, that will hopefully become a reality.

flavors ranging from classic chocolate chip, peanut butter, red velvet, M&M’s, and more 

With flavors ranging from classic chocolate chip and peanut butter to less standard options like red velvet, M&M’s, and double chocolate; Mama’s Boy is running the full gamut of flavor options for customers to enjoy.

Setting up shop at The Los Angeles Convention Center, The Women’s Expo is setting the stage for Mama’s Boy to reach a large audience that they previously have not.

Mama’s Boy is looking to make a big enough impact on attendees at the expo that it gets them one step closer to bringing their nostalgic tasting cookies to a nationwide audience.

Confidently, Mama’s Boy knows that they have the recipes to generate the necessary exposure for them to successfully tackle the expo, as well as other major events and succeed with flying colors.

Mama’s Boy Cookies so far have only been available for purchase at select events similar to FoodieLand and the LA Women’s Expo, which has created a cult-like following and demand for the delectable treats. 

As a result, Mama’s Boy has sold out of cookies entirely at every event they’ve attended so far. If they can manage to do the same at The Women’s Expo, the event serves as grounds for the brand to launch onto the path of success that they are looking for. 

“We’re extremely excited to be attending The Women’s Expo and hopeful that we can bring a nostalgic taste just like mama used to make to all attendees.”

Joey Pass

Owner and Operator

Mama’s Boy Cookies

Despite the demand, Joey Pass knows that it is not conducive to getting him to where he wants Mama’s Boy to be.

Thus, he is hoping to launch an e-commerce platform for the brand in the near future and cookies will be available at mamasboycookies.com, as well as select retailers. Pass has plans for new recipes in the future as well, potentially including some more health focused options, but his lips are sealed on exactly what that may look like. 

For the newest updates, you’ll have to follow them on social media and monitor their website.

Joey Pass is a Marine Corp veteran of ten years and former professional body builder.

Not many people possess the disciplinary skills or drive to take on the challenge of competing with some of the largest cookie companies in the world- but Pass sees it as an opportunity to build upon the life and disciplinary skills he has garnered so far; not only through persistence of business, but also ensuring that each cookie is made with the perfection necessary to satisfy the palate of his customers.

A stack of Mama's Boy Cookies accompanied by a glass of milk.

A stack of Mama’s Boy Cookies accompanied by a glass of milk.

Being a Marine Corp veteran, Pass has learned what it means to enjoy the simple things in life such as cookies, and what it means to serve others. He hopes to garner enough success through Mama’s Boy to help out other Veterans in need, or help create prominent male figures in the lives of young men who do not have one. What or who exactly this campaign or medium looks like, Pass is unsure, but he would love to discuss it in person with customers sometime over a cookie or two.

“While we’ve had some crazy demand so far, we’re not where we want to be. Luckily the disciplinary skills I have learned from being a Marine has taught me to be patient, driven, and strive for excellence”

Joey Pass

Owner and Operator

Mama’s Boy Cookies

If you are attending the expo, you’ll want to be sure to stop by and get yourself a bag of Mama’s Boy’s irresistible cookies.

Mama’s Boy is beyond thrilled to be attending The Women’s Expo and seeing what potential the event holds for the brand.

This exciting event presents an opportunity for attendees to indulge in the irresistible flavors of Mama’s Boy Cookies while supporting a veteran-owned business.

Whether you’re a cookie connoisseur or simply have a hankering for a sweet tooth, be sure to visit Mama’s Boy Cookies booth in LA from June 1-2.

It’ll take you back to the days of eating cookies just like mama used to make!

Tracie May Publicist
6
Post Views: 1,788
Eating & Drinking Featured Global Adventures

LA’s Tracie May Shines Global Spotlight on Asian Flavor as Vietnamese Publicist and Foodie

By Joe Winger — 2 months ago

LA’s Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor

Tracie May made a name for herself in Los Angeles for 25 years as a luxury publicist and event planner leading hundreds of Opening Night parties, events and red carpets.

Then in an “Eat, Pray, Love” – inspired move, she decided to take a leap and move across the world.  

In 2020, she relocated to Ho Chi Minh City, Vietnam and became the Senior Editor of Epicure Vietnam Magazine, the most prestigious culinary and hospitality publication in Asia.

Today we catch up with Tracie to talk about life in Vietnam.  The people, the culture, and of course the food.

Publicist Tracie May Indulges in Delicious at her role with Epicure Vietnam Magazine

Joe Winger: 

What’s the most important thing that you want to share during this conversation?

Tracie May: 

Don’t be afraid to take the leap of faith. Honestly, I took a massive leap of faith, uprooting my entire life.  

I had a big life in LA.  I was there for 25 years, and to take that leap of faith to relocate to Vietnam.  It was never even on my radar.

People thought that I was insane when I said I was doing this. It was not supposed to be for the long term. But the whole point is, you never know where opportunity is going to come. You don’t know what your future looks like, until you write your own story.

I am proof positive that anything is possible if you just take a risk for yourself and your happiness, because the energy or the universe will provide for you if you’re truthful, connected and really get specific about what you want.

Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine

Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine

Joe Winger:   

You are now the senior editor of Epicure Vietnam Magazine.  Tell me a bit about the magazine and your role.

Tracie May: 

It’s a really beautiful, glossy print publication. They also have online and social [media presence].

It’s available in every VIP lounge, every business lounge at every major hotel, airline and club lounge. It has a lot of subscribers. 

Focuses on culinary, luxury travel, hospitality, wine, chef profiles. [Food and beverage] business profiles as well as features on certain resort properties.

I was really lucky to [connect with] the publisher.  I sent her a bunch of my writing samples. I joined the magazine about 17 months ago. 

My main focuses are editing content, making sure the English is perfect, and dealing with editorial and the marketing teams.

But my favorite part is running the news section.  [It’s] basically my curation of what’s hot in [food & beverage] in Saigon and all over the world. 

I get to eat the best food all the time. 

The majority of the restaurants that we cover are very high-end, gorgeous, [food and beverage] in town. So I get to eat a lot of amazing food which is awesome. 

The food in Vietnam is extraordinary.

FlavRReport.com on Youtube

FlavRReport.com on Youtube

Joe Winger:

As a USA foodie, what’s a lesson you’ve learned about Vietnamese cuisine that you want the world to know about?

Tracie May: 

The biggest lesson that I’ve learned, and it is evident in my extreme weight loss of 75 pounds in 2 ½  years, is it’s whole real food.

They are not jacking up their cows and their pigs with hormones. Organic is actually a thing here. The quality of the food, it’s not processed crap in a box that is run by Monsanto.

Because of the climate here, Dalat, which is the region in Vietnam where most of the produce is grown, some of the most unbelievable tasting produce is grown there. 

The fruit is unlike anything you’ve ever tasted. 

A watermelon is the sweetest, juiciest, delicious thing you’ve ever put in your mouth; and it’s available from every little fruit stand that is on Quốc Hương.

I walk to my local [stores] because I like to support locals here and have my little bag and pull my produce and all of it is grown on their farm, 

It’s just that’s how people eat here. There is no Kraft macaroni and cheese. There is no processed, boxed chemicals here. 

Because of that, the quality of the flavor profiles is so superior. 

So that is the biggest difference.

The reason why there’s such an obesity problem in the U.S. is the abundance of processed food.

[Here in Vietnam], even fast food.  We’ve got McDonald’s and Popeye’s and KFC. But the taste of a Big Mac or a Whopper with cheese is far different than anything you can get in the States because of the quality of the meat that they use.

That is the biggest difference of why Vietnam is so globally recognized as such a foodie hub.

Joe Winger: 

You’re doing a lot to bring attention to Vietnam as a foodie hub.

Tracie May: 

I was the guest judge on Top Chef Vietnam, and I was the guest judge on the finale of this show called Super Cake, Banh Xeo, which was basically, Build a beautiful cake. And these Vietnamese national TV, reality shows which showcase culinary.

So that was fun.

Joe Winger: 

If somebody from the United States comes to Vietnam for a few days, from a food point of view, what must we try? 

Tracie May: 

Saigon is incredibly vibrant and there’s too much to do.  For the best Vietnamese food hands down It is in district one, which is basically the city. 

Mạ Quán 

Mạ Quán

Mạ Quán 

It’s gorgeous. A restaurant with Vietnamese cuisine that focuses on historical dishes from the imperial city of Huế to the north and in Hanoi to the Mekong Delta and is visually stunning.

The flavors are unbelievable. For sure if you want to eat an extraordinary Vietnamese meal, that’s a place, hands down, highly recommended. 

Lesung

Lesung

Lesung SGN 

In the last 3 months I was introduced to Malaysian cuisine.  Spicy,  sambal based, chili based. The chef / owner is a fine dining chef, who’s a celebrity chef here. He wanted to get back to his roots and he opened this restaurant that’s very reasonably priced.  Fine dining, but in a casual setting, not expensive and truly authentic Malaysian cuisine.   All of his grandmother’s recipes and it’s home cooking at its best. That is a must go. 

Noriboi Omakase

Noriboi Omakase

If you love sushi, Noriboi is an extraordinary omakase restaurant in Thảo Điền, in the town where I live. 12 to 18 tastings of caviar, and the best uni flown in from Japan, and extraordinary toro, and you can’t imagine how good, it’s insane.

Joe Winger: 

You took a very dramatic pivot a few years ago and it turned out so well. 

Tracie May: 

I knew that I had to make a change. I knew that I was unhappy.  Even though I had great friends and a great life and did really cool stuff in LA, I felt like I was just trapped in a hamster wheel.

I was bit by the “Eat Pray Love” bug. 

Decided that, life’s too short to be unhappy.

There is a big, wide, beautiful world out there. Why not explore it while I have the chance?

I happen to have family who live in Saigon, and we conspired together.

I sold my car, put everything in storage, all the paperwork, packed my two dogs and three suitcases and got on a plane.

The original plan was to hang out in Southeast Asia for three months.

Leave my stuff with my family, get a backpack and travel throughout Southeast Asia and go pray with some Buddhist monks.  Have my Tomb Raider moment in Angkor Wat in Cambodia and go do a lot of scuba diving.  Then three months later, go home [to the United States] and face the music. 

But COVID happened, my life shifted. So I stayed. 

I couldn’t have imagined a more incredible life that I’ve been able to curate for myself than I have been able to in Saigon.

Tracie May at Tet Lunar New Year 2024 party

Tracie May at Tet Lunar New Year 2024 party

Joe Winger: 

Your background is a world class publicist in North America.  Because of the pandemic, you went from a publicist to a “stay at home mom” figure.

Tracie May: 

I did, but I still had to pay my bills, right?

So I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months. 

Suddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.

It was all about pivoting.

At the time I had hot pink hair.  All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or…[some huge company]

There’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.

The [expat Moms are] like, who and what is this? 

Originally I became the talk of the town. 

I live in a bubble, a little enclave within the city, it’s expat land. 

I really think in the beginning I made friends out of total pity.  Suddenly they were like, “Let’s take you to lunch.”  So there were several luncheons introducing me to society and I created my clan. 

The one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.

If you work at the consulate, you’ve got a 2-3 year contract. 

Once the contract is done, you’re back home. I don’t want to leave. 

So one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.

I have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.

Joe Winger: 

A minute ago, you used the phrase “talk of the town.”  Let’s dive deeper.

You’re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere. 

What’s it like living your life, when someone sees your face, name and recognizes you? 

Tracie May: 

It is bizarre. 

I have no idea how it happened, especially in Vietnam.  Local Vietnamese don’t speak a word of English. 

There’ve been so many times that I’m walking my dogs up my street or [I’m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:

 “Sorry, Madame. Are you Madam Tracy?”

And show me a picture of myself. 

I’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.

It’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.

Suddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful. 

Joe Winger: 

How has publicity changed from LA to Vietnam?

Tracie May: 

I wear a lot of hats here [in Vietnam].   I’ve become the “go to” event producer.

I was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.

There’s tons of talent in Vietnam.  So now I’m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.

One of the events I produced was the 25th anniversary of the Sofitel Saigon Plaza Hotel. 

That was a huge event inviting every government official, major CEO, all of their massive VIPs. 

Tracie May with Artist Jerome Pichard

Tracie May with Artist Jerome Peschard

I’m actually about to produce another event with Sofitel for one of my clients. One of the most talented people I’ve ever met in my entire life, Jerome Peschard. 

He’s a French artist with the same story as me, except he got here, fell in love with Saigon and just never left .  He met his wife and has a bunch of kids.  He has become the most collected artist in Asia globally, for specifically pop art related to historic, historic Vietnamese French and machine and pop art and he does it all.  Composite art. 

I brokered a deal with Sofitel on June 21 in celebration of the 60 year anniversary of the Sofitel Hotels and Resorts global brand, their Diamond Jubilee.

We are doing a two month installation, exclusive installation of his works being some are 2.6 meters x 1. 5 meters  – large scale, which are going to be in the lobby as an installation in collaboration with the hotel.

It’s a massive thing, and they called me, so I’m really honored. 

I get to work with him every day and he’s a total rock star.

Tracie May living her best life in Vietnam

Joe Winger: 

What’s the theme at this point in your life?

Tracie May: 

The moral of the story is “Don’t be afraid to take the leap of faith.”

Joe Winger: 

It sounds like you crossed your fingers, closed your eyes and took the jump. 

Was there a big concern before taking that jump? How did that big concern work out for you?

Tracie May: 

It’s very personal.

The concern wasn’t about work. I knew that I could work internationally. I knew I could do PR online and still service clients abroad. No matter where you are in the world, the cream rises to the top and you will figure it out.

On a personal level in the sense that I have always been a serial monogamist. I had a really petrified, paralyzing fear of being alone.

The idea of being 50 and alone again, scared me. Having to start over again, scared me. 

What I’ve learned from that is, I have no problems dating. I have no issue being alone. I actually revel in it because my life is so public now. When I get to be in my underpants, watching Netflix with my two dogs, eating a ham and cheese on freshly baked sourdough baguette with some tomatoes and lettuce; and some truffle aioli from my friend’s company. That’s my happy place. 

That has been the biggest lesson that being alone is okay. Being alone is actually a good thing. 

I don’t need to have a partner or a marriage to justify and qualify who I am. I’m just fine on my own. 

Joe Winger: 

What are the ways to find you and follow you online? How do you want people to find you?

Tracie May: 

It’s all about the gram, right? My Instagram is @_TracieMay_  

Or you can find me as Tracie May on LinkedIn.

My blog is here, but I rarely update it because I never have time.

Scroll to top