San Diego: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
FlavRReport.com on YouTube
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
YOU MIGHT ALSO LIKE
Award-Winning Horror Hit “Soul Trader” Screens in LA for Calabasas Film Fest Sept 21, Susan Dynner, Shauna Grace in-person
Award-Winning Horror Hit “Soul Trader” Screens in Los Angeles Calabasas Film Fest Sept 21 1pm.
Award-winning short film The Soul Trader returns to Los Angeles to be screened as part of Calabasas Film Fest on Saturday September 21 at 1pm.
The Soul Trader is a 12 minute short proof of concept for a feature or series directed by Susan Dynner (Brick, Punk’s Not Dead, Code Blue: A Love Story) and starring Shauna Grace (Real Housewives…, Vanderpump Rules), Shane West (A Walk to Remember, ER, The Dirty South), Donna Mills (Knots Landing, Nope, Origin).
The story follows Coral Chase (Shauna Grace), an occult hitwoman who has the power to steal life-extending souls, which she then sells to vain, wealthy elites like Erica Claessen (Donna Mills), who clings to the crumbs of youth. She’s flanked by stoic bodyguard Damien (Shane West), who ultimately emerges from the shadows as her rival when she’s about to carry out a money-spinning hit at a target’s home and realizes she’s not the only one with murder in mind.
“We’re excited that the audience is falling in love with this story and
a strong female lead.
I want to keep sharing this story with audiences everywhere”
Director / Producer Susan Dynner
The short film launched at the Cannes Film Festival’s American Pavilion in May and has been gaining momentum ever since.
It won its first award just weeks later at the Manhattan Film Festival in NYC. Then more acclaim at Rock The Shorts in Beverly Hills and DC Shorts in Washington, DC, one of the country’s largest short film festivals.
Now it’s set to screen at many more festivals on the West Coast, East Coast and across the globe.
“I’m proud this project is inspiring so many women.
We meet people after every screening, women who are excited by the Coral characters.
Playing the role of Coral, working with our cast and crew has been incredible.
But the biggest thanks is the reaction from the audience.
Getting to meet people who are excited and inspired by the story and characters.”
Actress / Executive Producer Shauna Grace
Meanwhile the filmmaking duo Susan Dynner and Shauna Grace are busy taking meetings toward their next step.
What is their next step?
“This was always meant as a proof of concept short film to become a feature film or TV series.
With the sold-out screenings and awards, it just confirms our feeling that this story is so much bigger than a short.”
Susan Dynner
Actress Shauna Grace has been receiving strong reviews, comparing her on screen presence to other heroines including Charlize Theron and Scarlett Johansson.
Dynner’s experience as a studio development executive for visionaries such as Richard Donner and Wolfgang Peterson shines through. Also, her producing work on Sundance hit “Brick” and festival darling “Punks Not Dead” shows her ability to bring production value on a range of budgets.
Both Dynner and Grace will attend their Calabasas Film Festival screening on Saturday September 21 at 1pm and be available afterwards to discussion.
The Soul Trader is directed and produced by Dynner, written by newcomer Mike Underwood, photographed by Matthias Schubert (The Door Man, Selena Gomez: My Mind & Me, Shelter in Solitude), produced by Lauren Bancroft (The Making of Happier Than Ever: A Love Letter to Los Angeles, Wild Bitch, Bite Size Halloween), edited by David Hopper (God Bless America, In Between Songs, Rust Creek), and executive produced by Shauna Grace, with music composed by Jeff Russo (Fargo, Ripley, Star Trek: Discovery).
See The Soul Trader at Calabasas Film Festival on Saturday September 21, 2024 at 1pm. Tix available here: https://calabasasfilmfestival.com/session/shorts-program/
Los Angeles Halloween Event List 2024 :Freakiest, Scariest, Tastiest (Updated)
Los Angeles’ Freakiest, Scariest, Tastiest, Halloween Event List 2024 (Updated)
Our guide to Halloween 2024 in Los Angeles has you covered with the best treats, the most inspiring costumes and the best neighborhoods for fun, frights and memorable nights.
Los Angeles Halloween: Universal Studios’ Halloween Horror Nights
8 Terrifying Haunted Houses
From cinematic greats and crazed cult favorites to the park’s original abominations, enter mind ripping haunted houses inspired by the biggest names in horror.
Terror Tram: Enter the Blumhouse
Terrifying Blumhouse characters have taken over the Terror Tram. Face the murderous android M3GAN. The Grabber. And more.
4 Sinister Scare Zones
Take on four sinister scare zones, each with a different terrifying theme.
Luchadores Monstruosos
¡Ojo! You’re about to get caught in the middle of a Lucha Libre horror film as two luchadores battle masked monsters.
Murder of Crowz
You’ve foolishly ventured into a massive crow’s nest. Now the fearsome flock will descend upon you and peck your bones clean.
Chainsaw Punkz
Get revved up for your night of terror as soon as you enter. Chainsaw-wielding punk rockers with masks and mohawks will close in on you.
Skull Lordz
All hail the royal court of the undead, where gothic kings and queens reign. Beware! Cross into their spectral kingdom at your own peril.
Explore the Gore Your Way
Grab your tickets to the terror. Enhance the horror with an R.I.P. Tour or admission that includes express access. Or, maximize your fear by staying near the screams with a Hotel & Ticket Package.
Buy your tix today:
https://www.universalstudioshollywood.com/hhn/en/us/tickets
Los Angeles Halloween: Delusion
Story takes place in the mid 20th Century, centering around the brilliant psychologist Dr. Frederick Lowell and you, his cohort of unusual patients.
An epic and haunting adventure awaits those willing to play their part in Delusion’s latest interactive play. You will play the role of Dr. Frederick Lowell’s most prized patients, found sleepwalking on the grounds of the Red Castle. Yet this time, when you awake, your memory has faded and Dr. Lowell is nowhere to be found.
PLAY YOUR PART EXPERIENCE
Head to the VIP lounge for your private bar where you might stumble upon a few hidden surprises and performers.
Then venture beyond the veil of the show and prepare to showcase your mad talents. A quick costume change into mental asylum garb and off you go, awaiting actual patrons of the play as they move through a deranged scene that features you!
Buy tix to Delusion here:
https://enterdelusion.com/buy-tickets/
West Hollywood Halloween Carnival
West Hollywood loves Halloween, and the City of West Hollywood is thrilled that Halloween is back with Halloween Carnaval 2024!
The City’s incomparable Halloween Carnaval is one of the most unique Halloween gatherings in the world.
Halloween Carnaval is free to attend and will take place on Thursday, October 31, 2024 on a one-mile stretch of Santa Monica Boulevard between N. Doheny Drive and N. La Cienega Boulevard.
Staged on Santa Monica Boulevard/Historic Route 66, Halloween Carnaval will feature a stage at the intersection of Santa Monica Boulevard and N. San Vicente Boulevard with a live DJ set, food trucks and thousands of wildly dressed Halloween revelers for a one-of-a-kind experience.
There will also be Halloween celebrations at businesses, bars, restaurants and entertainment venues throughout the City!
The City invites Halloween Carnaval-goers to get into the spirit and show off costumes by uploading photos to social media sites with the hashtag #wehohalloween.
Halloween at Cinespia
For its October 2024 lineup, presented by Amazon MGM Studios, the LA-based organization announced screenings of The Texas Chainsaw Massacre, Trick ‘r Treat, Coraline and Suspiria, leading up to Halloween.
Cinespia will also host a special Halloween night screening of director Dario Argento‘s horror classic Suspiria on Oct. 31 at the Orpheum Theatre in Downtown Los Angeles.
Walt Disney Concert Hall: Nosferatu
Walt Disney Concert Hall: Nosferatu
Halloween Organ, Film & Music: Nosferatu
Thu / Oct 31, 2024 – 8:00PM
Silent film specialist Clark Wilson returns for Walt Disney Concert Hall’s annual Halloween concert, performing a chilling, original organ score to the 1922 Nosferatu—one of the most influential works in cinema and the horror genre—live to picture.
Tix here: https://www.laphil.com/events/performances/3006/2024-10-31/halloween-organ-film-music-nosferatu
David Gilmour at the Hollywood Bowl
Tix here: https://www.hollywoodbowl.com/events/performances/3507/2024-10-30/david-gilmour
Knox Dobson RTD Wins Double Gold Medal, Old Fashioned Wins Gold At 2024 San Francisco World Spirits Competition
Knox Dobson ’s Superior Ready-to-Drink Improved Whiskey Cocktail Wins Prestigious Double Gold Medal & Old Fashioned Wins Gold At 2024 San Francisco World Spirits Competition
Knox & Dobson, a new collection of superior ready-to-drink cocktails, proudly announces that their Improved Whiskey Cocktail has been awarded the prestigious Double Gold Medal and their Old Fashioned Cocktail has won a Gold Medal in the Ready-to-Drink category at the 2024 San Francisco World Spirits Competition (SFWSC).
Founded in 2000, the San Francisco World Spirits Competition is the oldest and largest competition of its kind. Receiving a high-tier medal at SFWSC is a testament to exceptional quality and craftsmanship.
This year’s competition featured nearly 5,000 entries, judged by experienced and knowledgeable spirits critics through a blind tasting process, ensuring impartiality and integrity.
Knox & Dobson’s new collection of premium ready-to-drink bottled cocktails is designed to be shared with friends, making it easy to simply Open, Pour, and Enjoy!
The collection was meticulously curated with an uncompromising commitment to quality, craftsmanship, and taste by Knox & Dobson Founder & President Rob Levy (Former Owner, The Raymond 1886) and Creative Director Peter Lloyd Jones (The Raymond 1886, Everson Royce Bar, Proof Media Mix).
The lineup includes a gin Martini, classic Old Fashioned, Improved Whiskey Cocktail with Maraska Maraschino Liqueur, Rye Manhattan, and Moscow Mule.
Each cocktail features the highest quality ingredients such as hand-selected barrel-aged whiskey, distilled gin, natural cane sugar, and authentic Angostura Bitters.
“Our mission was to create a collection of cocktails that were equal in taste and quality to those freshly crafted by a skilled bartender. Peter Lloyd Jones was the best choice, and I can’t imagine working with anyone better,”
Rob Levy
Knox & Dobson Founder & President
“Pete’s experience at 1886 Bar at The Raymond and Everson Royce Bar, combined with his passion and creativity, make him the perfect partner at Knox & Dobson.”
Levy’s upbringing in Skokie, Illinois, at Knox Avenue and Dobson Street, is where he spent most of his adolescence in the ‘60s and ‘70s, hanging out “on the corner” with neighborhood kids who remain lifelong friends. Knox & Dobson is as much an elevated on-the-go handcrafted beverage experience as it is a distillation of hometown pride and a love of bringing people together.
The Knox & Dobson Improved Whiskey Cocktail (35.42% ABV), which was awarded this year’s Double Gold Medal, is made with straight aged rye whiskey, Maraska Maraschino Liqueur, and Angostura bitters. This cocktail features a spiced flavor profile combined with American oak, citrus, and bright and deep cherry notes, making it a whiskey cocktail meant to be sipped and savored.
The Knox & Dobson Old Fashioned (38% ABV), which was awarded the Gold Medal, consists of straight aged bourbon, natural cane sugar, orange oil, and Angostura Bitters. Enjoy the taste of aged bourbon with bright citrus flavors, bitters, raw cinnamon, clove, and American oak.
Knox & Dobson’s new collection of superior bottled cocktails are best served chilled or over ice. Each 200-milliliter bottle features two servings, perfect for sharing, so simply Open, Pour, and Enjoy!
Knox & Dobson is available for delivery Nationwide.
Visit Knox & Dobson to order your new favorite bottled cocktails today.
To see the full list of locations to purchase directly, please visit Knox & Dobson’s Stockists page.
-
St Patricks Day in LA: Cocktail Collab as “A Taste of Green’ as Bailey’s Partners with Ian Charms
St Patricks Day in LA: Cocktail Collab as “A Taste of Green’ as Bailey’s Partners with Ian Charms
St. Patrick’s Day is now only a short leap away as we gear up to celebrate the Emerald Isle.
With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in – green is the new black.
St Patricks Day Cocktail Collab Brings Combines Flavor and Jewelry
This St. Patrick’s Day, Baileys Original Irish Cream Liqueur is partnering with celebrity-loved jewelry brand Ian Charms to release an exclusive charm collaboration that will make the ultimate fashion statement for the holiday.
The two iconic brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set to make sure both you and your cocktail have the perfect touch of green for your celebrations.
“Baileys has been a beloved treat in my family for generations
and it’s exciting to finally be partnering with a brand that lets me celebrate my Irish heritage,”
Lisa Sahakian
Founder and CEO of Ian Charms
“Designing this charm set was incredibly fun and we’re thrilled to be offering our customers something truly unique to celebrate St. Patrick’s Day with.”
St Patricks Day Cocktail Collab is Necklace & Cocktail Charms Set
The Baileys x Ian Charms Necklace & Cocktail Charms Set includes two distinct pieces – a necklace to complement any outfit and a cocktail charm to adorn onto the stem or rim of your cocktail glass.
The design features an eccentric combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur’s unapologetically delicious ingredients and cocktails.
The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as quintessential Irish emblems, making this set the perfect accessory for your St. Patrick’s Day celebrations.
“We are delighted to be releasing this limited-edition collaboration
with a beloved brand like Ian Charms
to give adults a new way to indulge in St. Patrick’s Day celebrations,”
Camille Hemming
Senior Brand Manager of Baileys & Liqueurs, DIAGEO North America
“Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that’s making a return for the holiday, we hope to offer more ways than one to toast to our brands’ Irish roots.”
“This exclusive drop marks Baileys’ second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations.
To celebrate the indulgence of fashion in the lead up to St. Patrick’s Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur.”
BAILEYS ESPRESSO MARTINI
Ingredients:- 1.5 oz Baileys Original Irish Cream
- 0.75 oz espresso
- 0.75oz Ketel One Vodka
- Coffee Beans, to garnish
Method:
- Fill shaker with ice
- Add all ingredients and shake
- Strain into a cocktail glass
- Garnish with coffee beans
VANILLA MINT MARTINI
Ingredients:- 2 oz Vanilla Mint Shake
- 0.5 oz Fernet Branca Menta
- 3-4 dashes Absinthe
Method:
- Shake with 1 ice cube for dilution
- Strain into cocktail glass
- Garnish with grated chocolate + mint sprig
The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in LA that has amassed a loyal fan base of celebrities and consumers alike. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners (NAWBO), a non-profit educational foundation supporting emerging and established women entrepreneurs.
Baileys encourages consumers of legal drinking age to treat themselves responsibly this season.
For more information, please visit www.BAILEYS.com.
Ian Charms is a female owned, handmade jewelry company
Ian Charms is a female owned, handmade jewelry company based in LA. Named “Ian” charms because the creator’s last name (Lisa Sahakian), like many Armenian names, ends in those three letters. For those who like to adorn their necks and wrists with a more personal flair, Ian Charms will work with you to craft a custom piece, just start the process by ordering the type of custom jewelry you’d like.Notable fans of the brand include Justin Bieber, Dua Lipa, Julia Fox & Doja Cat, among others.
IanCharms.com
@iancharmsNAWBO is the unified voice of America’s more than 14 million women-owned businesses
Founded in 1975, NAWBO is the unified voice of America’s more than 14 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries.NAWBO develops programs that help navigate women entrepreneurs through the various stages of their business growth. To learn more about NAWBO, please visit www.nawbo.org.
To learn more about NAWBO’s non-profit educational foundation, the NAWBO Institute, please visit www.nawbo.org/university.
BAILEYS Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world.
Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It’s the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine.
The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande.
For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.
-
“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region
“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region
I found myself describing the experience as both exhilarating and breathtaking, and these two words have now taken on a new meaning for me, probably forever. Raimund added to my thoughts when he said that here, we “always sit in the green.”
Middle Mosel, aka Mittelmosel, wine region of Germany / Photo credit: Ed Bushman
Have you been to the Middle Mosel, aka Mittelmosel, wine region of Germany? I had learned about the area, saw photos of the steep vineyards and their ancient stone sundials dating back hundreds of years, during a tasting with Raimund Prum from S.A. Pruem many years ago. Fast forward to this year, and we planned our first trip there, where we stayed at the S.A. Pruem guesthouse and visited with Raimund again! We also toured and tasted with Eifel-Pfieffer, C.A. Immich-Batterieberg, Villa Huesgen and Dr. Pauly-Bergweiler.
A sundial in their vineyards / Photo credit: Ed Bushman
Know before you go: Rieslings are not all sweet! They range from bone dry to sweet. And though “Riesling is King” in the Mosel we enjoyed sparkling wines and rose, as well as Pinot Noir during our tastings. Not all wineries are in Bernkastel-Kues, many are in towns all roughly within 30 minutes of each other.
Wineries to Tour and Taste
S.A. Pruem: We must start with this winery as they are the reason we traveled to the Mosel for wine. I had met Raimund Prum in 2013 when he led a class for Ian Blackburn of Learn About Wine. Fast forward to this past May 2024, when I finally got to see Raimund again – this time at his home and winery. Raimund inherited the 800-year-old family winery in 1971 and has “expanded from 8.6 acres to 27.9 acres.”
FlavRReport.com on YouTube
His family had used money that they made from their apple farms to fund their wine growing business. Back in those days 100% of the people living in the area worked in the wine industry according to Raimund. Nowadays young people may leave, but they come back.
Raimund is a busy man, representing the winery almost all over the world. But he doesn’t do this alone. Raimund’s wife Pirjo, a WSET Diploma graduate, represents the brand in U.S. and Finland. Saskia, their oldest daughter, took over as the owner in 2017.
They produce many still and sparkling wines, from dry to sweet Rieslings to Rose of Pinot Noir, Pinot Noir, and sparkling wines. I had the opportunity to try most and had a hard time not finishing every sample that was offered. And though other places in the world make Riesling, Raimund said that the “character of the wine is different here” which began over 2,000 years ago by the Romans. (Many Roman pressing stations have been found along the Mosel.)
Weingut Eifel-Pfeiffer / Photo credit: Ed Bushman
During the days we visited we had many opportunities to talk, but at our appointed time for our interview Raimund took us on a drive to the top of one of his vineyards, and it happened to be the oldest one that also is famous for its sundial. His tallest vineyards are 336 meters high, and the Mosel River is at 136. The ground is a combination of lush earth, wildflowers, and different types of slate rock – the rock in particular adds to the minerality found in the wines.
Mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen from award-winning Weingut Eifel-Pfeiffer. Photo credit: Ed Bushman
Eifel-Pfieffer: Did you know that award-winning Weingut Eifel-Pfeiffer has been in the same family since 1642, and is currently worked by three generations? We had a fabulous tour and tasting with mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen.
We also learned that they only produce Riesling wines, have the coveted 1A rating which means that some of their vineyards are considered the best in the area, motivated Romanians work the steep vineyards, rainfall can’t always be counted on as it changes from year to year, and they have a total of 10 hectares over 30 kilometers in the Middle Mosel.
Their low-alcohol, not-overly-sweet, fresh, and mildly acidic wines are made from single vineyards – and also a blend of different vineyards that are only from the same area. Riesling “show character of each vineyard that you can really taste in the wine…the structure, minerality and acid” according to mother and daughter.
There are less winemakers now than there used to be: several of the smaller wineries have been absorbed by the larger ones as it’s been noted over time that it’s too cost prohibitive to run a small one-hectare winery.
2021 Mia from Trittenheimer Altarchen / Photo credit: Ed Bushman
These Rieslings pair well with all types of food – German, Indian, Chinese to name a few – and China just might be the largest importer of Eifel-Pfieffer wines. I was super impressed with all of their wines, from dry to sweet, but must give a special nod to a 1990 vintage from Trittenheimer Apotheke and the 2021 Mia (made by Mia while she finishes up winemaking school) from Trittenheimer Altarchen.
Immich Batterieberg wine roster / photo credit: Ed Bushamn
Immich-Batterieberg: This time we had the opportunity to sit down and taste with winemaker Gernot Kollmann while learning all about Immich Batterieberg. Let me just start by saying we liked every wine that Gernot opened for us. Most were very dry, all are organic, and 96% of the wines that they make are Rieslings.
Immich-Batterieberg where we were able to sit down with winemaker Gernot Kollmann / photo credit: Ed Bushman
What makes them special: they are the largest owner of old and ungrafted vineyards in the Mosel, all rocky and steep, and the winery dates back to 1425.
Seventy-eight percent of the 80k bottles they produce a year is exported to Japan, Italy, U.S., Switzerland, and the U.K. They receive top scores from Suckling and Parker, and those top-scoring wines sell out quickly.
The wines are a perfect example of the trend toward dry white wines (which means not sweet) and the continual production of lower alcohol wines.
Pic credit: Ed Bushman
Villa Huesgen: If you are looking for a grand tasting experience, Villa Huesgen is it. Of course, if you have the opportunity to be charmed by Adolph Huesgen VIII himself, then it’s even more special. Adolph’s wine curriculum vitae is almost as interesting as the winery alone! He regaled us in stories of his many collaborations (from Australia to South Africa), work in wineries in California (he started his career at Robert Mondavi as the European sales director with Michael Mondavi) and what he and his family have currently achieved (sparkling, still, rose in the original blue bottles Riesling were first made in) at Villa Huesgen.
Adolph Huesgen VIII / Photo credit: Ed Bushman
The Huesgen family established the vineyard nine generations before, in 1735. The art nouveau-styled estate was built in 1904. They grow Riesling and Burgundy grapes, currently have their first block of Chardonnay in barrels and make more dry than sweet wines. They import to 35 countries.
We tasted ten wines, one of which recently was listed as one of the top nine Rieslings in the world by the Robb Report April 2024. We would have a hard time not liking any Villa Huesgen wines.
Dr. Pauly-Bergweiler / Photo credit: Ed Bushman
Dr. Pauly-Bergweiler: This estate is right in the popular part of Bernkastel-Kues, and just adds to the beautiful Mosel landscape. We were greeted by Stefan Pauly, who led us on a tour of the building and the many tasting areas for their guests. As this was the last tour of our trip, we “drank it up” for the history, and of course, the wines. We tasted many Rieslings, and even a beautifully made Eiswein, and were thrilled to discover that our local Total Wine stores has the exclusive label, Dr. Heidemanns-Bergweiler, and it’s very reasonably priced though it sells out every year. (Made a mental note to go there as soon as we get home!)
Dr. Heidemanns-Bergweiler // Photo credit: Ed Bushman
We learned that the winery was founded in 1556, they own 22 kilometers of vineyard along the Mosel, and they even offer an alcohol-free wine. One of the tasting areas we saw had a slight walkable ramp and was large enough to “seat a whole boat” of tourists that preferred not to climb up or down ancient steps for a wine tasting.
Stefan Pauly for Dr. Pauly Bergweiler wine estate / Photo credit: Ed Bushman
When to Visit
We happened to be in Bernkastel-Kues area of the Middle Mosel during Open Wine Cellar Days, which this year began on Germany’s Father’s Day. The holiday and the multi-day event brought many German tourists to the area, which added to the trip for us to “pick up some local color” so to speak. The event shows off many wineries not just during the day for tastings but also for night for tastings, meals, and live music. We chose to stay at the guest house at one winery, S.A. Preum, which made it even more convenient to walk over each night. We have been told that there are always wine festivals, so I highly recommend that you look at the calendar for these before planning your trip.
Raimund Pruem from Weingut S.A. Pruem / Photo credit: Ed Bushman
We got to Bernkastel-Kues from the Frankfurt airport, we rented a car and enjoyed the easy freeway routes and arrived just under two hours. We went in May, as we tend to pick times of the year when tourist areas are less crowded with summer travelers.
Bernkastel-Kues area / Photo credit: Ed Bushman
Besides wine tasting many tourists rent bicycles and e-bikes, tour on motorcycles, rowboat, parasail, take a boat tour and hike the vineyards. It’s a very walkable area in town with many wine bars, brew pubs, restaurants, and shops along the cobblestone streets. In other parts of the Mosel River, you can find sandy beaches and even water skiing.
Gastehaus at Prum / Photo credit: Ed Bushman
There are many hotels along the Mosel River, we chose to stay in a suite at the Gastehaus at Prum and we would definitely return. Beautiful accommodations, locally sourced breakfast, and of course wine!
Find on Instagram: @VisitMosel @EifelPfieffer @ImmichBatterieberg @VillaHuesgen1735 @Weingut_PaulyBergweiler @S.A.Pruem
Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in the first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video (over 16k views), authored “Wine Etiquette for Everyone” and has served as a judge for the Proof Awards, Cellarmasters, LA Wine Competition, Long Beach Grand Cru and the Global Wine Awards. You can email Eve@EveWine101.com to ask a question about wine or spirits.
-
Looking for a tasty new holiday treat? Nicki Minaj’s MYX Fusion’s answer is ‘One in a Melon’
Looking for a tasty new holiday treat? Nicki Minaj’s MYX Fusion’s answer is ‘One in a Melon’
Peach, Mango, Coconut, and now Watermelon!
Nicki Minaj’s Watermelon Moscato for the Holidays
Just in time for the upcoming holiday season, MYX Beverages presents the latest variety of fruit-infused wines: MYX Fusions Watermelon Moscato.
Nicki Minaj’s Moscato is full of holiday fun
This latest flavor is full of holiday fun and makes a delicious addition to your go-to lineup of refreshments.
Nicki Minaj’s Watermelon Moscato for the Holidays
This clean and crisp infusion offers a perfectly balanced blend of premium Moscato wine with natural juices from fresh, ripe watermelons. Bursting with flavor, this refreshing Moscato tastes like summer in a glass.
Nicki Minaj’s Moscato MYX Watermelon is everything you want
MYX Watermelon Moscato wine is everything you want in a light-bodied, thirst-quenching summer beverage. It’s smooth, slightly effervescent, and easy to drink.
The signature fruit-forward notes of Moscato shine through, while the delightful watermelon flavor provides a crisp, clean finish.
MYX Watermelon Moscato is very versatile
MYX Watermelon Moscato is very versatile, with a sweetness and lower alcohol level that pairs well with most foods. Serve it with fish, chicken, seafood, duck, and vegetables. It’s also a wonderful companion for your favorite ice cream, cookies, and cakes. Keep it on ice at your outdoor barbecue or beach party for easy summer refreshment.
Find MYX Fusions Watermelon Moscato at wine retailers, supermarkets, and convenience stores.
Find MYX Fusions Watermelon Moscato at wine retailers, supermarkets, and convenience stores. It comes in 4-packs of 187ml single-serve bottles (MSRP $9.99 to $10.99) and 750ML bottles (distributed by Royal Wine Corp; MSRP of $8.99-$9.99).
- 5.5% alcohol by volume
- Sold in 187ml 4-packs and 750ml bottles
- Crafted from Gordo Australian Moscato Grapes
- Gluten-free, OU Kosher certified
MYX Beverage LLC
Refreshing and bursting with big, bold flavors, MYX Fusions offers a full range of fruit-infused Moscato wines (Peach, Mango, Coconut, and Watermelon), Sangrias (Classic and Tropical), Concord Wine, and Light Wine (Rose and Chardonnay). All wines are created from top-quality imported wines from Australia, Spain, Italy, and Argentina. Get in the Myx and follow MYX everywhere at @MYXFusions.
Myx Fusions beverage company was started by Nicki Minaj.
2 comments on San Diego: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains