LA Financial Guru Michael Dodo is Living His American Dream
Los Angeles based financier Michael Dodo is fast becoming one of the most sought-after venture capitalists for a range of businesses in need of private equity investment and acute corporate leadership. The Founder and CEO of both The Dodo Group, and beauty brand conglomerate Luxury Brands LLC., he successfully identifies, restructures, nurtures, and drives formerly struggling businesses into financially stable, sustainable, and successful global companies.
Born and raised in Johannesburg South Africa, Michael Dodo earned his Bachelor of Commerce degree from the University of South Africa before launching his career in finance at the Mercantile National Bank of South Africa. With his eye sharply affixed on immigrating to America, and with a mere $300 in his pocket, he arrived in Los Angeles and was soon recruited by Tag-It Pacific, a garment hang tag and label production company, first as their Controller and then quickly promoted to VP of Finance and Operations. He was not only instrumental in taking the company public, but also ran both their Hong Kong and Mexican divisions before parting ways in 2001.
He, and a business partner, then purchased Triple L Distribution, a company which soon became the second largest redistributor of dry grocery and equipment supplies to the food service industry in the West. Under Michael’s direction, TLD successfully maintained a fleet of 70 tractor trailers and 5 fully stocked warehouse locations, and the company grew from $16 million to $128 million in annual revenue. He was then approached to step in as CEO of FHI Heat, a prominent professional grade hair tool company, to restructure and cultivate the brand. Shortly thereafter, he purchased West Central Produce, later known as West Central Foodservice, growing the company into one of the largest premium wholesale food, beverage, and restaurant supply distributors on the West Coast, with sales topping $300M per year.
In 2017, he launched his first of two conglomerates – Luxury Brands LLC., positioned as a parent company for beauty, luxury, and lifestyle consumer brands. FHI Heat, and sibling haircare brands STYLUS, NEO BOND, Hair Veil and Daily Beauty, were strategically placed under the Luxury Brands LLC. corporate umbrella., and last spring, Michael’s latest acquisition Youngblood Mineral Cosmetics and Skincare was purchased out of Chapter 11 bankruptcy and added to his growing beauty brand portfolio.
Michael’s namesake conglomerate – The Dodo Group, has focus in F&B, a space which Michael has significant career experience. Lodi Canning Company, a 100-year-old plus, farm-to-table vegetable canning company, and Wateria, a 25-year-old, 15-step Drinking Water Purification System both sit under DG and are currently scaling at a tremendous rate.
To say that Michael Dodo has optimized the “American Dream” is an understatement, and we look forward to acutely following his success for many years to come.
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LA Loves “Taste of a Kiss” with World’s #1 limoncello Pallini
“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years
Pallini Limoncello, the world’s #1 limoncello, proudly announces the launch of its new global campaign, “Taste of a Kiss.” Timed to coincide with the brand’s 150th anniversary, this sensory-led campaign invites consumers to rediscover the magic of limoncello – crafted with passion, kissed by the Amalfi sun, created for both timeless enjoyment and modern mixology.
The campaign’s creative centerpiece, “What Does a Kiss Taste Like,” will run throughout 2025 and will be brought to life through digital storytelling, influencer collaborations, and curated lifestyle content that celebrates Italian passion and flavor.
Pallini, founded in 1875, remains a proudly family-owned company and is now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With more than 15 years at the company, she previously served as Director and Head of Production. Micaela, who holds a Doctoral Degree in Chemistry, is the first woman to lead the company and is honored to guide Pallini through this historic milestone.
“This campaign is a love letter to our Italian roots,”
Micaela Pallini
“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.
At the heart of the campaign is the Pallini Spritz—now among the top three spritz-style cocktails served in the U.S. Elegant, light, and refreshingly simple (3 parts Prosecco, 2 parts Pallini, 1 part water, served over ice in a large wine glass), the cocktail is quickly becoming a seasonal favorite across bars, rooftops, and at-home occasions. Pallini is supporting this momentum with retail cross-merchandising initiatives, encouraging consumers to bring the spritz ritual home.
Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. “Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. “We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”
Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.
Sports beverage LA needs, but with a kick: Vodkade the Ultimate Canned Vodka Cocktail
Tastes like a sports beverage , but with a kick: Vodkade the Ultimate Canned Vodka Cocktail
There’s a new contender in the adult beverage game, and it’s already claiming victory. Meet Vodkade, the first-of-its-kind, hand-crafted, canned vodka cocktail made for those who don’t just play — they play to win at fun.
Born from the idea of creating a cocktail that tastes like a sports beverage — but with a kick — it’s the ultimate fusion of refreshment and bold flavor. Made with a proprietary recipe using crisp, high-quality vodka and natural fruit flavors, delivering a smooth, invigorating taste experience that keeps your competitive spirit sharp and your social game even sharper.
Popularity of Cocktail in a Can
Canned cocktails have surged in popularity due to their convenience, quality, and evolving consumer preferences.
As more people seek premium, bar-quality drinks without the hassle of mixing, canned cocktails offer a ready-to-drink solution that’s portable, consistent, and often crafted with real spirits and natural ingredients. Their sleek packaging suits outdoor events, beach days, and casual gatherings—no bartending skills needed.
Additionally, the rise of health-conscious drinking has led to options with lower sugar, fewer calories, and clean labels. With innovative flavors and better branding, canned cocktails meet the modern demand for ease, taste, and lifestyle alignment—all in a pop-top can.
Whether you’re rallying on the court, soaking up the sun, or locked in a heated game night, this canned cocktail is here to match your energy.
Vodkade is available in four fan-favorite flavors:Fruit Punch, Lemon-Lime, Orange, and Berry Cherry
Available in four fan-favorite flavors (Fruit Punch, Lemon-Lime, Orange, and Berry Cherry), each sip brings a cool wave of nostalgia with a grown-up twist. Sold in a convenient four-pack and the Victory Pack, an eight-pack variety featuring two cans of each flavor.
Vodka in a can?
Vodka is ideal for canned cocktails because of its clean, neutral flavor, which makes it incredibly versatile and mixable.
It acts as a blank canvas, allowing other ingredients—like fruit juices, herbs, or sparkling mixers—to shine without clashing. This neutrality also ensures a smooth, consistent taste across a wide range of flavor profiles, from citrusy spritzes to bold berry blends.
Vodka’s light body and high mixability appeal to a broad audience, making it a go-to base for refreshing, easy-to-enjoy drinks. Plus, it’s shelf-stable and blends well with carbonated elements, making it perfect for the convenience and portability of a can.
Now available at liquor stores and major retailers across the Midwest in Illinois, Missouri, and Iowa, with plans to expand into other United States markets in summer 2025.
Currently distributed across Missouri, Illinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.
Learn more at www.vodkade.com or on socials at @Vodkade_cocktails on Instagram and @Vodkade on Facebook.
About Vodkade
Vodkade is a canned cocktail beverage made with a proprietary blend of vodka and natural fruit flavors.
Designed for those who live to play and play to win, Vodkade combines the bold refreshment of a sports drink with a kick.
Vodkade is distributed across Missouri, Illinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.
It’s crafted for champions of good times everywhere. More information can be found at www.vodkade.com.
Vodkade encourages fun seekers to drink responsibly.
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
Southern California is poised for a landmark moment as Event Founder Shelby Russell and Culinary Host & Partner Neal Fraser proudly present L.A.’s newest world-class culinary festival, the inaugural City of Angels Food & Wine featuring an exceptional lineup of 36 Best Chefs taking place at the historic Vibiana in Downtown Los Angeles!

Franklin Becker, Photo Credit: Courtesy of City of Angels Food & Wine
Opening Night on Friday, July 25, 2025
Grand Tasting on Saturday, July 26, 2025
Set in Downtown L.A., home to some of the country’s most innovative dining experiences, a spectacular two-night strolling festival with Opening Night on Friday, July 25, 2025, and the Grand Tasting on Saturday, July 26, 2025.
Each evening will bring together the industry’s top tastemakers and 1,000 culinary and beverage connoisseurs to celebrate an all-star lineup of 18 Top Chefs and restaurants, spectacular wineries, premier spirits, handcrafted cocktails, craft breweries, curated selection of non-alcoholic beverages, live entertainment, and much more.

Chef Lindsay Autry; Courtesy of City of Angels Food & Wine
City of Angels Food & Wine will take place at Vibiana in Downtown Los Angeles, a vibrant, diverse culinary hub renowned for its cutting-edge cuisine and cultural richness.
Housed in a magnificently restored 19th-century cathedral, Vibiana is one of the city’s most iconic event venues, blending historic grandeur with modern sophistication.
As one of the nation’s most dynamic food destinations, Downtown Los Angeles offers the perfect backdrop for Southern California’s premier world-class culinary festival, where innovation, tradition, and flavor converge in an unforgettable celebration.

Chef Jonathon Sawyer; Courtesy of City of Angels Food & Wine

City Of Angels Chefs, Courtesy of City of Angels Food & Wine
The inaugural City of Angels Food & Wine will feature an extraordinary lineup of 36 of the Best Chefs representing Los Angeles, Anaheim, Pasadena, Santa Monica, West Hollywood, Chicago, Palm Beach, New York, and Mexico. This exemplary event promises to be a spectacular showcase of culinary excellence.
All-Star Chef Lineup includes:
Event Host Chef Neal Fraser: Redbird, Vibiana – Downtown Los Angeles, CA
Chef Vartan Abgaryan: Momed – Los Angeles, CA
Chef Govind Armstrong: Post & Beam, The Lobster, 8 oz. Burger Bar – Los Angeles, CA
Chef Lindsay Autry: Honeybelle – Palm Beach, FL
Chef Franklin Becker: Point Seven – New York, NY
Chef Giberto Cetina: Holbox, Chichen Itza – Los Angeles, CA
Chef Josiah Citrin: Mélisse, Citrin, Charcoal Venice, Dear John’s, Openair, Augie’s on Main – Los Angeles, CA
Chef Tolu Eros: ILE LA – Los Angeles, CA
Chef Ben Ford: Ford’s Filling Station, Galerie – Los Angeles, CA
Chef Jeffray Gardner: Marsatta Chocolate – Old Town Torrance, CA
Chef Joel Hammond: Uchi West Hollywood – Los Angeles, CA
Chef Katianna Hong & Chef John Hong: Yangban – Los Angeles, CA
Chef Jessica Koslow: Sqirl – Los Angeles, CA
Chef Vivian Ku: Pine & Crane, Joy – Los Angeles, CA
Chef Donnie Masterton: The Restaurant @ Sollano 16 – San Miguel de Allende, Mexico
Lord Maynard Llera: Kuya Lord – Los Angeles, CA
Chef Raphael Lunetta: Lunetta – Los Angeles, CA
Chef Sergio Ortego: Bontanica – Los Angeles, CA
Chef Dylan Patel: avec – Chicago, IL
Chef Michael Reed: Poppy & Seed, Poppy + Rose – Anaheim, Los Angeles, CA
Chef Andreas Roller: Jonathan Club – Los Angeles, CA
Chef Steve Samson: Rossoblu, Superfine – Los Angeles, CA
Chef Jonathon Sawyer: Kindling – Chicago, IL
Chef Warren Schwartz: Magpies Softserve – Los Angeles, CA
Chef Shannon Swindle: Funke, Felix Trattoria – Los Angeles, CA
Chef Jimmy Shaw: Loteria Grill – Los Angeles, CA
Chef Kris Tominaga: Manuela – Los Angeles, CA
Chef Bret Thompson: Pez Coastal Kitchen – Pasadena, CA
Chef Niki Vahle & Anna Sonenshein: Little Fish – Los Angeles, CA
Chef Marcel Vigneron: Lemon Grove – Los Angeles, CA

City of Angeles Food Wine
This year’s City of Angels Food & Wine event beneficiary is St. Vincent Meals on Wheels, whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles, regardless of age, illness, disability, race, religion, or ability to pay. St. Vincent Meals on Wheelsdelivers over 100,000 meals each month to seniors at risk of hunger and stands on the front lines for the homebound and vulnerable throughout L.A. County, especially during emergencies like the recent Los Angeles wildfires, providing nutritious meals, shelf-stable food, wellness checks, and even pet food. More than 250,000 seniors in Los Angeles face food insecurity, and many of them are isolated and homebound. For these individuals, St. Vincent Meals on Wheels is a lifeline.
This year’s Partners include Delta Air Lines as the official Airline, Chef Works as the official Hospitality Apparel, IceBulb as the official Ice Supplier, Waterboy as the official Hydration, and Vibiana as the official Event Venue.
Ticket Information: The Inaugural City of Angels Food & Wine will take place on Friday, July 25th, 2025, and Saturday, July 26th, 2025, and this is a 21+ event. A DELTA VIP Early Entry Pass will be held from 6:00 pm to 7:00 pm and Regular Admission will be from 7:00 pm to 10:00 pm. Tickets are on sale starting Wednesday, May 14, 2025. For more information on the City of Angels Food & Wine, please visit www.CityofAngelsFW.com.
Transportation and Parking: Guests are strongly encouraged to utilize professional car services, such as Lyft, as alcoholic beverages will be served at the event. Self-parking is conveniently available in a Joe’s Parking Structure across the street from Vibiana.
Follow City of Angels Food & Wine for the latest updates on:
Facebook: @cityofangelsfoodandwine
Instagram: @cityofangels_foodandwine
City of Angels Food & Wine
Vibiana
214 Main St.
Los Angeles, CA 90012
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LA Shorts: Filmmaker Erin Gavin Brings Twists, Turns and Deep Love to Video Games with “Gaming For Love” — See it July 22
LA Shorts: Filmmaker Erin Gavin explores Love and Video Games with “Gaming For Love” — See it July 22
“Gaming for Love” is a poignant narrative inspired by true events which follows the journey of Maisie, a young girl battling cancer, as she finds solace and strength in the world of online gaming.
“Gaming For Love” screens at LA Shorts Monday July 22.
Erin Gavin’s career has spanned over motion pictures, television series, theatrical
productions, print and live-action commercials.Erin’s other film credits include “Dread”, “The Last Investigation”, “Junk,” and most recently played the Iconic star Marilyn Monroe in a hit stage production.
Erin signed with Serdica Record (Classical contemporary) label and her first song ‘I’m through with love’ has been a global success.“Gaming for Love” Filmmaker Erin Gavin
Through themes of love, sacrifice, and the power of human connection, “Gaming for Love” beautifully illustrates the profound influence of gaming in Maisie’s life and the bonds forged beyond the confines of the digital realm.
Today’s conversation with Erin Gavin from “Gaming For Love” has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
We are back today with Erin Gavin, the writer, producer, and director of short film Gaming for Love. Erin, thanks for joining us today.
Erin Gavin:
Thanks for having me. This is brilliant, Joe. Thank you. Appreciate it.
Joe Winger:
My pleasure. I’m looking forward to learning more about you and sharing your message with the audience today.
You direct, you produced, you wrote this; and it’s a very powerful short film Gaming for Love. What’s the most important message you want to share with our audience today?
Erin Gavin:
So for me, the reason I wanted to tell this story is because it’s loosely based on true events. I felt this wave of emotion come over me when I was reading this article and I thought, what an amazing, powerful real loving story.
I just felt compelled to tell it.
From that thought to where we are today feels absolutely incredible. So I’m very grateful.
Joe Winger:
You’ve done a lot of prolific work, both in front of the camera and behind the camera. On stage, on screen, with music.
What inspired you to choose this project next for you?
Erin Gavin:
Other filmmakers will probably relate to this. But it just felt right. There was no part of me that was hesitant not tell this story. Every part of me just said that’s it. This is the story. This is what I’m doing. It’s happening. That was really it. There was no ifs, and’s, but’s, maybe’s about it.
Joe Winger:
That’s very courageous. We often hear so much glamour about Hollywood. But behind the scenes, the production itself isn’t always so easy.
So without giving away any plots or any spoilers, what was one of the biggest challenges of your production? And how did you solve that challenge?
Erin Gavin:
One was the budget.
So in order to make a movie, as we know, we need money. So I literally I thought, I need to ask for help here, which is something I’m not very good at doing in terms of asking people to put together a GoFundMe and let’s do this.
That was a challenge for me to swallow my pride and be like I need to help.
It was amazing how many people came together and just wanted to help. It honestly made me well up and just feel so appreciative of everybody and everyone’s support.
The other challenge was to get crew together. So I was really lucky. I partnered with a company called Up Next studios.
We had a lot of help. People were just coming on board and helping, but naturally, sometimes people fall off and then you have to get somebody else in. That can be challenging in the final days, when someone drops out two days, I didn’t have too much of that, but it worked out in the end and who was meant to be on the movie was on the movie.
Joe Winger:
That’s a great way of thinking about it. Just to detail that out a little bit more, where, location-wise, where on the globe were you shooting?
Erin Gavin:
It was all shot in Scotland. I wrote it the second week in January, and we had the first cut by end of February.
So it was really rushed, really quick and really intense. We had to find locations really quick and we had to really narrow down those locations. I was in Scotland, so it made sense to just let’s roll. I was really lucky with the locations. I had friends just pull in together and be like, You can shoot here.”
So it all worked out really well.
Joe Winger:
How many days of production?
Erin Gavin:
Three days.
Joe Winger:
Three days in Scotland. You shot about a month and a half after you wrote it, is that more or less right?
Erin Gavin:
After I wrote it, I had about 3-4 weeks to pull all the crew together, locations together, everything together.
It was intense.
Then three days of shooting and then editing. Obviously the final cuts and then putting the music together.
But I’m really thankful for the team. Without the team, this would not be possible, and everybody’s support, it wouldn’t be possible.
Joe Winger:
Just going a little deeper on what you just said a second ago, two things to think about.
Number one, a lot of the people that are watching this interview right now have never been on a production set. The closest they’ve been is the movie theater.
Second thing is how many people out there, they’ve written something. But they may not have the courage or the audacity to actually get out there and shoot it, or as you brought up, to go out there and raise money because it costs money to do these things.
Do you have any advice or inspiration for someone out there who wants to be doing what you just accomplished, and they’re scared, hesitant, or nervously excited?
Erin Gavin:
I think you have to be very vulnerable. You have to put ego aside and let people read your script, polish it, get advice on it, make sure it’s as solid as it can be.
That’s hard to do when you pour your heart into this piece and you obviously this piece of paper has everything that you’ve just poured out onto it.
Then to give that [heartfelt script] to someone to be super critical is really hard, but that’s the first step and make sure it’s as good as it can be.
I would say community is key.
So perhaps maybe look at how you can narrow it down budget wise. So that’s your locations. Everything that costs money. And ask for help. Build that community. G to your local drama schools, go to your local film schools.
People want to film. People in the creative world, they want to be doing something.
So people do want to help. That’s what I would say, [at] home and in your community, ask for help, get the script solid. That would be the first two key things to be doing.
Joe Winger:
Good advice.
The title Gaming for Love, gaming is a big theme of the story.
I’d love to believe everybody in the world knows what gaming means. But just in case, can you tell us what gaming means?
What message do you hope the gaming community receives when they see the short film?
Erin Gavin:
We’re talking about computer gaming and [my short film] doesn’t shine it in a negative light.
I actually spoke to somebody last night who’s in the gaming world, for all the major companies and does computer programming in terms of the creative side of things. He said, they would love this story because it shows that this can help people in certain ways. It also has a community to it as well. Like most things in life have some negatives and some positives and everybody has their own opinion, right?
But for this shines it in a light that is true in terms of belonging to this story and how it helps someone.
Joe Winger:
That’s beautiful.
Erin Gavin:
Yeah, certainly this one has a twist at the end.
So I hope the viewers get to watch it and they’ll see exactly what I mean.
I also created a song about gaming which is also very true. A lot of gamers who have heard the song [feel] it’s so relatable.
Joe Winger:
Let’s talk about the cast. The performances are subtle and thoughtful and deep. I was surprised how much I was feeling in such a short period of time.
How did you find your cast? Any favorite moment that really stands out with you?
Erin Gavin:
I love that you felt that. We were really lucky because we just gelled and it made sense and it worked and not a lot of movies have that luck.
I reached out to a Gent who owns a theater school in Scotland. I said I need a young girl for one of the leads.
He happened to also have a Gent who teaches at the school who would’ve been the perfect, and he’d also been in like big shows like Outlander and whatnot.
So I thought, okay, he can act. I checked him out. He’s good. And she was great. And that all came from a gent called Rhys Donnelly who helped me with the casting. And also I reached out to a friend of mine who plays one of the other parts. Who I know is a great actor, Paul Donnelly, and he’s been in Outlander and a bunch of stuff.
So it, again, it was just a community aspect. It’s Oh, who knows who, and who can, how can I connect this and make this all work? And that’s how it happened.
Joe Winger:
What I love about what you just said is we are talking about the plot and the story and the gaming community earlier. You’re talking about the community behind the scenes of production.
I feel like whether it’s deliberate or not. You just found all these different communities to work together to highlight other communities, really a community effort in front of the scene, behind the scenes, in the story, all over the place.
Joe Winger:
Our audience knows we talk usually with chefs and winemakers and mixologists.
We’re talking about food and drink and travel. This topic is a little bit not what we usually talk about, but if you don’t mind, can we talk about food and flavor for a minute with you? Is that okay?
Erin Gavin:
Sure. All right.
Joe Winger:
You probably eat very healthy is my guess, but I could be wrong.
But when you’re indulgent, When you’re looking for flavor. What’s your favorite or what’s it? What’s a good guilty pleasure for you or what’s one of your favorite food and drink pairings?
Erin Gavin:
Being from Scotland, right? I was, Oh, have you tried haggis? Yeah, of course I tried haggis, but haggis is Most things in life, if it’s made well and it’s done it’s really good.
But it can also be the opposite, but I have to say, I do actually love haggis. But now I don’t really eat meat so much. But they do a really good like vegetarian option these days. So when I’m home, especially around Christmas time that would be my sort of go to but to pair with it, I’m going to be really sad here.
I like to drink milk with it. Most people like, yeah, this wine from this region. I’m like, nope, just milk. But but that’s when I go to at home. So when I’m in LA I actually, we like in LA, we have the best sushi. most extending sushi [00:13:00] restaurants. So sushi would be my go to when I’m in LA and definitely sake.
Joe Winger:
What’s the taste profile of haggis? What’s what’s it similar to?
What’s the aroma? What are we tasting? Will you take a bite?
Erin Gavin:
There’s another drink in Scotland. Sometimes I like to have Irn Bru with haggis. It sounds disgusting to a lot of people, but I like it. So it’s just like Irn Bro and haggis.
It’s an acquired taste.
Joe Winger:
Erin, what’s the best way to follow you and learn more about the short film, whether it’s a website, social media, something else, what’s the best way to follow your film festival journey and just what you’re up to with you yourself.
Erin Gavin:
Erin Gavin:
Oh, I appreciate that. On most of the social medias Erin Gavin Artist, like Instagram, Twitter and Facebook, TikTok.
Gaming For Love has its own pages on Facebook and Instagram.
It’s screening 22nd of July at 1pm at LA Shorts in Los Angeles.
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Chilli No 5 ‘Sauce of Life’ Brings Flavor and Health to your Next Meal
Chilli No 5 ‘Sauce of Life’ Brings Flavor and Health to your Next Meal with an unmistakable spicy hit, combined with superfoods & health supplements.
Providing the flavorful gourmet vegan chilli sauces & gift sets using the most natural & healthy ingredients.
Chilli No 5 Brings ‘Superfood Sorcery’ and Big Flavor
Delivering the best range of your favorite international flavors of chilli, marinades and BBQ hot sauces.
Co-founder Rumble Romagnoli joined me for a conversation about food, family, making chilli healthier and bringing their award-winning chilli sauce to the masses.
Chilli No. 5 Co-founder Rumble Romagnoli
The below conversation has been edited for length and clarity. Find the full, un-edited conversation at our YouTube channel.
When you think about hot sauce, can you tell us about a celebration or a memory, something in life that inspired you to get so excited about hot sauce?
Rumble Romagnoli: Yeah when we’re smaller and we’re in the kitchen, it’s such a magical experience, isn’t it?
I had a real Italian Nonna so an Italian grandmother who always had bubbling pots and pastas and, Mules and fish and meat. My mother and my sister; so great moments as a child cooking in the kitchen and then out on the dining table with all the family.
It was great and now I love cooking and it makes me really relaxed. Just zoning out, cooking for the family, growing my own vegetables, chilies and then gathering around tables with friends and family just to enjoy. And that’s really where this all started.
What does day to day life look like for you. How did you decide to split up some of that time with a hot sauce endeavor?
Rumble Romagnoli: You remember COVID wasn’t really a nice time for anyone. We were there in a small apartment with lots of small children. It was chaos.
We couldn’t see our friends. We couldn’t see our family. They were all over the world and it was desperate times. So I suppose setting up Chili No. 5 was all about this kind of wanting to get back together with people enjoying moments and being together, sharing and getting fresh, healthy food and not lining up in the supermarket.
Chilli No 5 Brings ‘Superfood Sorcery’ and Big Flavor
A lot of chefs who I was very friendly with all had lost their jobs. I was like, Hey, can you make sauce? They’re like, yeah, of course I can. So that’s how it all started.
And we started trying out new flavors and we love world cooking. So that’s how Chilli No 5 started.
From your Chilli expert point of view, what should someone look for on a label that lets us know this is a quality chilli sauce?
Rumble Romagnoli: I think you guys are better at it than us to be fair. You’re fanatics; incredible.
I’m not a real expert. I just love creating great food for my family and friends. And we’ve tried to make… The best world hot sauces but they’re not going to blow your head off. It’s not really a hot sauce. They are chilli sauces.
Chilli No 5 variety of flavors
What I think you should be looking for on the bottle is: great ingredients, as many as you can get. No numbers, no coloring, no baddies.
I’m looking for just superfoods and anything that’s gonna make me glow.
In my world, when I think of chili sauce and hot sauces, I don’t always think of superfoods.
Tell me a little bit about where the idea came from to so strongly cross over superfoods with chili.
Rumble Romagnoli: I love spice and tingling on my tongue and that kind of rush you get from that spice and hot. The hot sauce or the flakes or the chili oil. My wife loves to be healthy. Happy wife, happy life they say, so I just combined.
I was doing something more spicy and she says, why don’t you put some good stuff in there? And I’d been reading a lot about Guana ginseng, maca; and all of these are in our sources. These are natural supplements that you buy in the shop. You have some of that and it really picks you up, increases your concentration, which I need for long days. I need more energy. I’m getting older. So I was like, hey let’s just put them in the hot sauce and then you got the best of both worlds. So that’s the superfood sauce or superfood sorcery we like to say.
That was all my wife’s doing to be honest.
I feel like a lot of chilli sauces are just gunk. When I think superfoods, I think health. Is your Chilli No 9 a health food?
Rumble Romagnoli: Absolutely. I’ll pick out one of these bottles.I wouldn’t say a healthy hot sauce. I would say a hot sauce full of healthy ingredients because you never know there are some sugars in here and you never know what people will find healthy or not healthy.
But we’ve got in this Jamaican jerk, which is great on a barbecue chicken as a marinade as a condiment as a barbecue sauce. We’ve got fresh red onions, fresh spring onions. Chilli No 9 chili. Fresh chilies, which are all really healthy for you. There’s ginger. There’s garlic. There’s lemon. There’s lime. There’s agave syrup.
We tried to tone down the sugar but keep it a little bit sweet, apple cider vinegar, we’ve got, extra virgin olive oil. It goes on black garlic, thyme, nutmeg, allspice, black pepper, guarana, maca, Ginseng, l arginine. It doesn’t stop. That is packed to the rims, full of healthy ingredients.
We’ve tried to put the healthiest ingredients we could find and make it as tasty as possible using these ingredients and authentic to Jamaica and their jerk sauce.
It’s a sauce packed full of healthy superfood antioxidant ingredients and that’s maybe why it’s winning all these awards for taste.
Because bottom line is it has to taste nice before being healthy.
Nobody wants a science flavored chili. So I agree with that. Let’s talk about some of your favorite flavors.
Rumble Romagnoli: It’s hard because we have over 15 sources. But one of my favorites which you’d probably love as well is the Mexican Fury. My sister lives in Guadalajara in Mexico. She left the UK and went all around South America and ended up finding a lovely guy and settled down there.
Mexican food is fantastic. It’s just really great. Full of flavors and all sorts of different ingredients that we can’t grow in the UK or in Europe. You guys have got such great weather down there in the South, Miami, Florida. Texas, Mexico between the South of the U. S. and the North of Mexico.
So you’ve got the jalapenos which are just incredible. We’ve got all of these beautiful chilies, the habanero come up with an automatically smoky flavor when mixed with the red peppers, the tomatoes, the red onions. They fuse this on the palate to really pair very well with chicken, prawns, tacos, burritos or even egg for breakfast or pancakes.
The Mexican Fury is a really good one. We won 16 awards for different sauces. I love chipotle, anything smoky in our Louisiana barbecue. We’ve tried to tone down the sugar, add a bit of cognac whiskey, bourbon whiskey. We’ve added the classic American ingredients in there to make a kind of healthy style Louisiana barbecue.
Then the harissa is a great one. It’s really popular. it’s North African full of caraway seeds, cumin seeds, olive oil, lots of of incredible deep ingredients that really sit on the back of the tongue. There’s lots of ingredients there that kind of bring your food to life.
We want to bring life and energy into a barbecue situation, dinner with granny, breakfast before work, sandwich on the bench in Manhattan.
Tell us a little bit about the competitions you’ve entered.
Rumble Romagnoli: We were only a year old and we’d come up with these sauces and we’d thought they were good. The founder Chef Colin and then we had a team of chefs working in our London kitchen and our South of France kitchen and we entered the Great Taste Awards.
These are quite big awards in the UK but it’s international awards where all kind of fine foods, gourmet foods are tested by panels of hundreds of judges. It’s quite a strict competition.
So first year we came in and we won seven stars for 11 products. We’re very happy. It was incredible. The Jamaican jerk really got a good one. The heavenly Harissa came in very well. Our chilli oil called Pizza Pizzazz.
Our chili flakes are all fresh and lovely coming from all sides of the world. Carolina Reaper, the Scorpion, the Habanero, the Ghost, the Number 5 chili from India.
We watched and read all of the judges’ comments and we’re so thankful that they really detailed about acidity, balance, flavor structures.
Then we reworked it. We played around with ingredient quality, we changed vinegars slightly, the cooking process. We started baking the vegetables, the peppers, the onions, the red onions. The tomatoes really started getting more flavor. We put in a bit of olive oil at the start to get the flavors moving around.
Then we came in this year with 13 awards out of 16. With our 7, that makes 16 of our total products have won awards by the Great Taste Awards.
We want to create the best chilli sauces on the planet. That’s my mission.
How is Chilli No 5 going to grow and evolve?
Rumble Romagnoli: It’s happening quite quickly and we have a B2C strategy and service strategy.
We want to have the most delicious sauces in every category. We’re just working on each recipe and we think if we make the best sauce, people are going to love the best sauce, and then they’re going to buy the best sauce.
A bit like Apple, just make the best products and people just keep buying them We’re getting into big stores in the UK, placements in Monaco.
We are in lots of great high end butchers, delicatessens and it’s going really well.
So we’ve got this B2B strategy. We need to impress the professionals. We’ve impressed the people who love healthy lifestyle, love delicious sauce, gourmet. But now we have to impress the industry.
Obviously coming to America is the big move.
Tell us all the ways we can learn more about Chili No. Tell us your website, social media.
Rumble Romagnoli: The website is the big one, Chili No.5. Shop us on Etsy. Follow us on instagram, Facebook, YouTube.
We’re also quite present for hot sauce gift sets. We do five or six incredible hot sauce gift sets which are collections of the sauces. And we’ve got mini little minis and you can make your own you can personalize because we’ve got 15 sauces.
We’re very big at Christmas. Very big at Father’s Day, Thanksgiving and we will send the sauces over to you guys in the states. No problem. If anything breaks, if anything’s damaged, we will refund you and resend you the sauce you ordered because that’s the least we can do.
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AOC Brentwood Presents La Festa Della Donna March 11 with Italian Winemakers Mariarita Grasso, Alice Bonaccorsi & Restaurateur/Author Shelley Lindgren
AOC Brentwood Presents La Festa Della Donna with Italian Winemakers Mariarita Grasso, Alice Bonaccorsi & Restaurateur/Author Shelley Lindgren on 3/11
La Festa della Donna is coming to Brentwood!
Caroline Styne and Suzanne Goin have invited Italian Winemakers Mariarita Grasso, Alice Bonaccorsi and Restaurateur/Author Shelley Lindgren to celebrate the Italian Festival of Women benefitting Regarding Her on Monday, March 11.
AOC Brentwood Presents La Festa Della Donna March 11 with Italian Winemakers Mariarita Grasso, Alice Bonaccorsi & Restaurateur/Author Shelley Lindgren
Join these five talented women and enjoy Suzanne’s Italian-style specials and flights by the winemakers curated by Caroline Styne.In celebration of the Italian Festival of Women in March, Restaurateur Caroline Styne and Chef Suzanne Goin present La Festa della Donna on Monday, March 11, 2024, at AOC in Brentwood.
Join these five talented women and enjoy Italian-style specials
Caroline has invited her special guests Mariarita Grasso of Azienda Agricola Filippo Grasso and Alice Bonaccorsi of Azienda Agricola Alice Bonaccorsi, Italy. Also in attendance is favorite Italian wine advocate Shelley Lindgren, owner and wine director of A16 Restaurant (in San Francisco and Oakland) and author of her latest book, “Italian Wine: The History, Regions, and Grapes of an Iconic Wine Country.”
The Festa della Donna is an Italian tradition observed yearly on March 8, coinciding with International Women’s Day.
It serves as a tribute to the remarkable contributions of women in social, economic, cultural, and political spheres. Central to the celebration is the custom of presenting women with yellow mimosa flowers, revered as emblems of resilience, beauty, and elegance. Festivities encompass various activities, including gatherings to honor women’s accomplishments and advocate for their continued pursuit of equality and recognition. The Mimosa flower has symbolized the Festa della Donna in Italy since the 1940s, symbolizing affection and appreciation when gifted to women.
Caroline is curating flights of wine from these two Sicilian winemakers as well as Lindgren’s own Tansey Wines, and Suzanne is creating specials to complement them. 10% of wine flights and menu special sales will benefit Regarding Her programs. All five women will be present to meet guests. Local bookseller Now Serving will be on hand with copies of Shelley’s book, and A.O.C. will offer a selection of the featured wines for retail purchase.
Reservations may be made on OpenTable Experience.
Suzanne’s menu of specials inspired by Shelly Lindgren and Nate Appleman’s A16 Cookbook is listed below; select photos of the winemakers and vineyards HERE; photos courtesy of A.O.C.
La Festa della Donna
menu of specials inspired by
Shelley Lindgren and Nate Appleman’s A16 COOKBOOK
Monday, March 11, 2024
A16 ANTIPASTO: liver terrina with marinated olives, giardiniera,
crostini, and assorted cured meats $26
roasted asparagus with walnut cream and pecorino tartufo $24
paccheri with fresh sardines, olives, capers, and breadcrumbs $27
braised halibut with pistachios, preserved meyer lemon, and capers $32
pork loin spiedino with pine nut, garlic, and currant soffritto $28
short ribs alla Genovese MP
potato torta with mozzarella, prosciutto, and pecorino $18
walnut and chocolate semifreddo with chestnut shortbread $18
WHEN:
Monday, March 11, 2024
5:00 – 10:00 p.m.
Reservations via OpenTable Experience
WHERE:
A.O.C. in Brentwood
11648 San Vicente Boulevard
Los Angeles, CA 90049\
310.806.6464
ABOUT AZIENDA AGRICOLA FILIPPO GRASSO:
Azienda Agricola Filippo Grasso is a fourth-generation family-owned winery nestled on the north side of Mount Etna in Sicily. Since 2006, they’ve been crafting their own wines. Situated in Contrada Calderada, their vineyards thrive on soils rich in large volcanic rocks, capturing and retaining the sun’s warmth, shielding the vines from chilly mountain nights. With six hectares devoted to native Etna grapes like Carricante, Catarratto, Minella, Nerello Mascalese, and Nerello Mantellato (also known as Cappuccio), Filippo Grasso embodies a deep commitment to the region’s grapes, aiming to faithfully translate Etna’s terroir into every bottle. Their unoaked wines reflect the purity of these indigenous varieties. Beyond vineyards, the estate cultivates olive oil from 100 century-old trees and boasts diverse flora, fostering biodiversity for healthier vines. While not certified organic, the winery operates daily with reverence for nature. As they refine their craft, the Grasso family eagerly anticipates sharing their Etna wines with a broader audience.
ABOUT AZIENDA AGRICOLA ALICE BONACCORSI:
The story of Bonaccorsi Winery begins in Valcerasa, the Cherry Valley, where Alice’s father’s vineyard was situated on Mount Etna’s eastern slope, yielding their flagship wine, Valcerasa. Today, they operate in Randazzo, on the mountain’s northern side, having relocated to Croce Monaci in 2000, where they’ve expanded their land from 3 to around 18 hectares over two decades. Committed to organic practices, Bonaccorsi is ICEA certified, prioritizing biodiversity, maintaining natural vegetation, and preserving fruit trees for ecological balance. Their vineyards boast 80-year-old plants, cared for using copper-based sulfur, ensuring grapes are free from chemical residues and rich in natural yeasts vital to winemaking. In the cellar, they embrace a natural approach, eschewing chemical additives. The infusion of fresh, innovative ideas from their daughters is pivotal, invigorating Bonaccorsi with new energy while preserving its distinctive coherence.
ABOUT SHELLY LINDGREN:
Shelley Lindgren is the wine director and owner of San Francisco’s Italian restaurant A16, which has locations in Oakland, California and Tokyo, Japan. In February 2024, she opened La Pala – serving pizza al taglio and panini from San Francisco’s Ferry Building. She has received the James Beard Award for Outstanding Wine Program; has received the 2023 Slow Wine Fair Award for Best Selection of Good, Clean, and Fair Italian Wine; and has been knighted by the Italian government, receiving the prestigious “Cavaliere dell’Ordine Della Stella Italia” (Dott.ssa) distinction for her professional dedication to Italian wine. Shelley’s third book, Italian Wine – The history, regions and grapes of an iconic wine country was recently released and available internationally. Shelley’s work has been featured in The Wall Street Journal, Food & Wine, Punch, San Francisco Chronicle, and many other publications. Shelley started a winery called Tansy Wines in 2021 with Kitty Oestlien – inspired by Italian varietals of Northern California as well as Pinot Noir and an upcoming Cabernet Sauvignon all from organically grown, single vineyards. She served on the board of La Cocina, the Guild of Sommeliers, and Slide Ranch and is a member of Les Dames d’ Escoffier. She lives in San Francisco with her husband and two sons.
ABOUT THE LUCQUES GROUP:
With the opening of Lucques, their flagship restaurant, in 1998, James Beard Foundation award-winning Chef/Author Suzanne Goin and award-winning Restaurateur Caroline Styne planted the seeds for The Lucques Group, a Los Angeles hospitality company that comprises two fine dining restaurants – A.O.C. in both Los Angeles and Brentwood. Along with these culinary enterprises, the company also owns the Larder Baking Company and oversees Hollywood Bowl Food + Wine, which curates all the food and beverage outlets at L.A.’s iconic music venue. The duo also operates two new restaurants – Caldo Verde and Cara Cara, and the new Dahlia cocktail bar at the Downtown L.A. Proper Hotel. The Lucques Group is dedicated to seasonally influenced cooking and focuses on sourcing local, organic produce from which Goin creates soulful dishes that are bold in flavor, vibrant, layered and complex.
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