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Holiday Weekend BBQ: Secret to Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.

Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.

Want juicier chicken? Yes.  More flavor?  Yes.  Get it all setup in seconds?  Yes.  Two guys who love good food decided to tackle the problem.

Luckily, a Chef and a Builder were on the team.  And luckily the team has business smarts, creativity and can-do spirit.  Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.

Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.

The below conversation was edited for length and clarity.  Find the full conversation on our YouTube channel.

 

Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?

Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.

It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.

I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well. 

I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there. 

After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?

 

Kirk Hyust: I’ve been a building contractor for 25 years.  Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him. 

I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’

We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.

 

You mentioned you are a trained chef. Tell us about your chef side. 

 

Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles. 

Do you have a favorite dish?

Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.

Brian, can we touch on your background and how how you ended up with TurboTruster?

 

Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years.   I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working. 

I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.

So over time we became friends. I became interested in the whole process of inventing. 

And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.

We did a couple of products and we licensed them. Didn’t end up working out […].  We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.

 

 

A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption. 

 

When we compare your final chicken to a poorly done chicken what’s the difference? 

 

Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.

If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately.  The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.

It makes one ball of meat essentially and cooks it as one piece of meat instead of five. 

Is it the ego of the grill master? Or how do we help people realize they can have a better bird?

Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird. 

Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.

Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.

If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time. 

Can we talk a little bit about the process going from zero to where we are today?

Brian Halasinski: It was when we came up with the concept.

First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.

Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.

Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here. 

So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.

Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.

Can you tell us a little bit about from prototype one to seven?  How did we get there?

Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem.  When you build a product, it has to work correctly or you’re going to get bad reviews. 

But we started out with a couple different designs.  We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.

It’s a lot of detail.

Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time.  Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.

Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together. 

Kirk Hyust: It is. We have sales and numbers and Brian’s also creative.  […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business.  So he’s trained really well for that.

 So it’s lie our strengths and weaknesses definitely fit together with each other.

Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?

 

Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken. 

Then you take the plastic off, pull the packet of giblets and everything out of the inside.  Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.  

Use duck fat or some kind of a binder to put your spices on it.  Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.

Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.

Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece.  Then you have two hooks.  The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end. 

So it’s simply, put the two hooks into the Turbo Trusser body.  You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done. 

 

How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?

 

Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.

Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.

As we wrap up, tell me about the Shark Tank experience.

Kirk Hyust: It was crazy.

Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.

Right away we went online and we applied for Shark Tank. It was 100% online.  Before COVID they would do open casting calls like Like American Idol.  

About 50, 000 people apply.  They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in. 

So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.

We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.

You basically work down through the process every week. They’re giving you something new to turn in, to make a video. 

Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television.  If it’s not good TV, people aren’t going to watch it. They loved it.

We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.

Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up.  I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.

Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.

Brian Halasinski: The first thing for our product is TurboTrusser.com

You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country. 

You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK

You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.

Kirk Hyust: I’m on LinkedIn as well.  

You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.

 

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LA Shorts: Filmmaker Erin Gavin Brings Twists, Turns and Deep Love to Video Games with “Gaming For Love” — See it July 22

LA Shorts: Filmmaker Erin Gavin explores Love and Video Games with “Gaming For Love” — See it July 22

“Gaming for Love” is a poignant narrative inspired by true events which follows the journey of Maisie, a young girl battling cancer, as she finds solace and strength in the world of online gaming.

“Gaming For Love” screens at LA Shorts Monday July 22.

Erin Gavin’s career has spanned over motion pictures, television series, theatrical
productions, print and live-action commercials.

Erin’s other film credits include “Dread”, “The Last Investigation”, “Junk,” and most recently played the Iconic star Marilyn Monroe in a hit stage production.
Erin signed with Serdica Record (Classical contemporary) label and her first song ‘I’m through with love’ has been a global success.

Erin Gavin Filmmaker

“Gaming for Love” Filmmaker Erin Gavin

Through themes of love, sacrifice, and the power of human connection, “Gaming for Love” beautifully illustrates the profound influence of gaming in Maisie’s life and the bonds forged beyond the confines of the digital realm.

Today’s conversation with Erin Gavin from “Gaming For Love” has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger:

We are back today with Erin Gavin, the writer, producer, and director of short film Gaming for Love. Erin, thanks for joining us today.

Erin Gavin:

Thanks for having me. This is brilliant, Joe. Thank you. Appreciate it.

Joe Winger:

My pleasure. I’m looking forward to learning more about you and sharing your message with the audience today.

You direct, you produced, you wrote this; and it’s a very powerful short film Gaming for Love. What’s the most important message you want to share with our audience today?

Erin Gavin:

So for me, the reason I wanted to tell this story is because it’s loosely based on true events. I felt this wave of emotion come over me when I was reading this article and I thought, what an amazing, powerful real loving story.

I just felt compelled to tell it.

From that thought to where we are today feels absolutely incredible. So I’m very grateful.

GamingForLove

Joe Winger:

You’ve done a lot of prolific work, both in front of the camera and behind the camera. On stage, on screen, with music.

What inspired you to choose this project next for you?

Erin Gavin:

Other filmmakers will probably relate to this. But it just felt right. There was no part of me that was hesitant not tell this story. Every part of me just said that’s it. This is the story. This is what I’m doing. It’s happening. That was really it. There was no ifs, and’s, but’s, maybe’s about it.

Joe Winger:

That’s very courageous. We often hear so much glamour about Hollywood. But behind the scenes, the production itself isn’t always so easy.

So without giving away any plots or any spoilers, what was one of the biggest challenges of your production? And how did you solve that challenge?

GamingForLove

Erin Gavin:

One was the budget.

So in order to make a movie, as we know, we need money. So I literally I thought, I need to ask for help here, which is something I’m not very good at doing in terms of asking people to put together a GoFundMe and let’s do this.

That was a challenge for me to swallow my pride and be like I need to help.

It was amazing how many people came together and just wanted to help. It honestly made me well up and just feel so appreciative of everybody and everyone’s support.

The other challenge was to get crew together. So I was really lucky. I partnered with a company called Up Next studios.

We had a lot of help.  People were just coming on board and helping, but naturally, sometimes people fall off and then you have to get somebody else in. That can be challenging in the final days, when someone drops out two days, I didn’t have too much of that, but it worked out in the end and who was meant to be on the movie was on the movie.

Joe Winger:

That’s a great way of thinking about it. Just to detail that out a little bit more, where, location-wise, where on the globe were you shooting?

Erin Gavin:

It was all shot in Scotland.  I wrote it the second week in January, and we had the first cut by end of February.

So it was really rushed, really quick and really intense. We had to find locations really quick and we had to really narrow down those locations. I was in Scotland, so it made sense to just let’s roll. I was really lucky with the locations. I had friends just pull in together and be like, You can shoot here.”

So it all worked out really well.

Joe Winger:

How many days of production?

Erin Gavin:

Three days.

Joe Winger:

Three days in Scotland. You shot about a month and a half after you wrote it, is that more or less right?

Erin Gavin:

After I wrote it, I had about 3-4 weeks to pull all the crew together, locations together, everything together.

It was intense.

Then three days of shooting and then editing.  Obviously the final cuts and then putting the music together.

But I’m really thankful for the team.  Without the team, this would not be possible, and everybody’s support, it wouldn’t be possible.

Joe Winger:

Just going a little deeper on what you just said a second ago, two things to think about.

Number one, a lot of the people that are watching this interview right now have never been on a production set. The closest they’ve been is the movie theater.

Second thing is how many people out there, they’ve written something. But they may not have the courage or the audacity to actually get out there and shoot it, or as you brought up, to go out there and raise money because it costs money to do these things.

Do you have any advice or inspiration for someone out there who wants to be doing what you just accomplished, and they’re scared, hesitant, or nervously excited?

Erin Gavin:

I think you have to be very vulnerable. You have to put ego aside and let people read your script,  polish it, get advice on it, make sure it’s as solid as it can be.

That’s hard to do when you pour your heart into this piece and you obviously this piece of paper has everything that you’ve just poured out onto it.

Then to give that [heartfelt script] to someone to be super critical is really hard, but that’s the first step and make sure it’s as good as it can be.

I would say community is key.

So perhaps maybe look at how you can narrow it down budget wise. So that’s your locations. Everything that costs money.  And ask for help.  Build that community.  G to your local drama schools, go to your local film schools.

People want to film.  People in the creative world, they want to be doing something.

So people do want to help. That’s what I would say, [at] home and in your community, ask for help, get the script solid. That would be the first two key things to be doing.

Joe Winger:

Good advice.

The title Gaming for Love, gaming is a big theme of the story.

I’d love to believe everybody in the world knows what gaming means. But just in case, can you tell us what gaming means?

What message do you hope the gaming community receives when they see the short film?

Erin Gavin:

We’re talking about computer gaming and [my short film] doesn’t shine it in a negative light.

I actually spoke to somebody last night who’s in the gaming world, for all the major companies and does computer programming in terms of the creative side of things.  He said, they would love this story because it shows that this can help people in certain ways. It also has a community to it as well. Like most things in life have some negatives and some positives and everybody has their own opinion, right?

But for this shines it in a light that is true in terms of belonging to this story and how it helps someone.

Joe Winger:

That’s beautiful.

Erin Gavin:

Yeah, certainly this one has a twist at the end.

So I hope the viewers get to watch it and they’ll see exactly what I mean.

I also created a song about gaming which is also very true. A lot of gamers who have heard the song [feel] it’s so relatable.

Joe Winger:

Let’s talk about the cast.  The performances are subtle and thoughtful and deep.  I was surprised how much I was feeling in such a short period of time.

How did you find your cast? Any favorite moment that really stands out with you?

Erin Gavin:

I love that you felt that. We were really lucky because we just gelled and it made sense and it worked and not a lot of movies have that luck.

I reached out to a Gent who owns a theater school in Scotland. I said I need a young girl for one of the leads.

He happened to also have a Gent who teaches at the school who would’ve been the perfect, and he’d also been in like big shows like Outlander and whatnot.

So I thought, okay, he can act. I checked him out. He’s good. And she was great. And that all came from a gent called Rhys Donnelly who helped me with the casting. And also I reached out to a friend of mine who plays one of the other parts. Who I know is a great actor, Paul Donnelly, and he’s been in Outlander and a bunch of stuff.

So it, again, it was just a community aspect. It’s Oh, who knows who, and who can, how can I connect this and make this all work? And that’s how it happened.

Joe Winger:

What I love about what you just said is we are talking about the plot and the story and the gaming community earlier. You’re talking about the community behind the scenes of production.

I feel like whether it’s deliberate or not. You just found all these different communities to work together to highlight other communities, really a community effort in front of the scene, behind the scenes, in the story, all over the place.

Joe Winger:

Our audience knows we talk usually with chefs and winemakers and mixologists.

We’re talking about food and drink and travel. This topic is a little bit not what we usually talk about, but if you don’t mind, can we talk about food and flavor for a minute with you? Is that okay?

Erin Gavin:

Sure. All right.

Joe Winger:

You probably eat very healthy is my guess, but I could be wrong.

But when you’re indulgent, When you’re looking for flavor. What’s your favorite or what’s it? What’s a good guilty pleasure for you or what’s one of your favorite food and drink pairings?

Erin Gavin:

Being from Scotland, right? I was, Oh, have you tried haggis? Yeah, of course I tried haggis, but haggis is Most things in life, if it’s made well and it’s done it’s really good.

But it can also be the opposite, but I have to say, I do actually love haggis. But now I don’t really eat meat so much. But they do a really good like vegetarian option these days. So when I’m home, especially around Christmas time that would be my sort of go to but to pair with it, I’m going to be really sad here.

I like to drink milk with it. Most people like, yeah, this wine from this region. I’m like, nope, just milk. But but that’s when I go to at home. So when I’m in LA I actually, we like in LA, we have the best sushi. most extending sushi [00:13:00] restaurants. So sushi would be my go to when I’m in LA and definitely sake.

 

Joe Winger:

What’s the taste profile of haggis? What’s what’s it similar to?

What’s the aroma? What are we tasting? Will you take a bite?

Erin Gavin:

There’s another drink in Scotland. Sometimes I like to have Irn Bru with haggis. It sounds disgusting to a lot of people, but I like it. So it’s just like Irn Bro and haggis.

It’s an acquired taste.

Joe Winger:

Erin, what’s the best way to follow you and learn more about the short film, whether it’s a website, social media, something else, what’s the best way to follow your film festival journey and just what you’re up to with you yourself.

Erin Gavin:

Erin Gavin:

Oh, I appreciate that. On most of the social medias Erin Gavin Artist, like Instagram,  Twitter and Facebook, TikTok.

Gaming For Love has its own pages on Facebook and Instagram.

It’s screening 22nd of July at 1pm at LA Shorts in Los Angeles.

Jamie Lee Curtis, Zoe Saldana, Thomasin McKenzie: Annual Oscar-Qualifying HollyShorts Film Festival celebrates their 20th anniversary

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From over 6000 entries, over 400 films form this year’s anniversary program.

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For additional information and tickets visit https://hollyshorts2024.eventive.org/passes/buy

Secret of Caesar salad: John Robert Sutton Reveals on “Foods That Matter” Podcast

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Foods That Matter John Robert Sutton

Foods ThatMatter John Robert Sutton

To celebrate, podcast host of CurtCo Media’s Foods That Matter and seasoned food archaeologist John Robert Sutton joined Juan José “Tana” Plascencia, the owner of Caesar’s Restaurant – home of the first Caesar salad – in person.

To eat some original recipe salad and chat about how, why, where, and by whom the dish came to be one of the most popular menu items in the US.

John and Tana’s intriguing conversation, starting with the recipe’s origins and ending with its worldwide prominence, is available on Foods That Matter on all major podcast platforms. You get a firsthand look at the backstory of Caesar salad, delving into all the rich flavors and history that made it such an important influence in the dining world.

Near or visiting Tijuana?

Join Tana at the centennial celebration at Caesar’s Restaurant on July 7, 2024. Plus, if you tell Tana that you listened to this episode of Foods That Matter – Celebrating 100 Years of Caesar Salad with the Origin Story that Starts in Tijuana, Mexico – he will give you the authentic recipe to take home!

About Foods That Matter:
Come along for a culinary thrill as Foods That Matter transports foodies to corners of the world through stories of adventure with food archeologist John Robert Sutton, also known as ‘The Indiana Jones of Food.’

John unlocks the secrets to the globe’s extraordinary cuisines, as he’s been doing throughout his travels in over 120 countries while enriching top grocery stores and Michelin-starred chefs with the finest ingredients and powering them with quality products.

The presenting sponsor of Foods That Matter is Watkins, award-winning extracts, spices & herbs, seasoning blends, grilling rubs & marinades, artificial dye-free baking decorations, and more crafted in the USA since 1868. The show is available on podcast platforms, including Apple Podcasts, Amazon Music, SpotifyYouTube and Goodpods.

About CurtCo Media:
CurtCo Media – with its talented producers and creative team – provides listeners with quality podcasts, featuring authoritative hosts, distinguished guests, and inspiring storytellers. The company presents many nationally-recognized series, covering topics such as scripted sci-fi (SOLAR), luxury (Cars That MatterTravel That Matters, Wines That Matter) and others.

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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