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LA’s best kept Sushi Secret: Yama Sushi Marketplace celebrates 40 years

Yama Sushi Marketplace, LA’s best kept secret, celebrates 40 years

This June 2024, Yama Sushi Marketplace, a rare gem in Los Angeles will celebrate 40 years of the freshest Sashimi and Sushi Angelenos have come to crave and if possible, keep a secret.

“Please don’t tell anyone about this store” whispers one customer while another admits that “It is just not right to gatekeep this any longer!”

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In June 1984, Kenzo Yamada and his wife Nobuko opened Yama Seafood on Las Tunas Drive in San Gabriel.

After many years working as a fish power broker in Los Angeles, Kenzo Yamada or “Yama San” decided to open up his own shop where because of his contacts, was always assured the freshest and best cuts of fish when he visited the fish market every morning.

Today, these same fish companies provide Yama Sushi Marketplace with the freshest fish from all over the world, delivered daily.

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The network of Japanese sushi specialists is quite impressive and Yama san knew them all, from Nobu Matsuhisa (Nobu Restaurants), Katsuya Uechi (Katsuya Sushi) and  Kazunori Nozawa (Sugarfish and Kazunori).

No doubt that Los Angeles was ground zero for Sushi in the USA

There is no doubt that Los Angeles was ground zero for Sushi in the USA, especially with the guidance of Noritoshi Kanai of Mutual Foods (Japanese Food Distributor who introduced Sushi to the American palette).

Although through the years, many larger Japanese Super Markets began to grow in Los Angeles, Yama Seafood stayed true to form, giving customers personal service to choose the freshest cuts of Salmon, Yellowtail, Blue Fin Tuna as Yama San would personally slice each serving of sashimi for the customers.

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Nobuko San, his wife, would run the front and cook the most delicious side dishes for customers, and customers were always given a bag of ice to keep the fish nice and cold.

One of Yama’s first employees, Enrique Moreno (“Kike San”) became Yama’s right hand man, and helped create the now famous Yama California Roll.  “We wanted something special with the correct balance of filling, texture and rice”.

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Last year, in 2023, the Los Angeles Times recognized Yama as having LA’s Best California Roll, and still today, customers line up at Yama for this special sushi.  It is true that customers would literally fight over the last California Rolls in the fridge as two customers famously played a tug of war with the last California Roll Sushi as it went flying into the air and spilled on to the floor.

Yama Seafood was San Gabriel’s “Best Kept Secret”

Although Yama Seafood was San Gabriel’s “Best Kept Secret,” many customers through the years heard about Yama and still to this day travel across state lines to grab the Yama Sashimi and Sushi.

Yama San was a fixture in San Gabriel as many customers had a very close and personal relationship with him as he was always very generous with his support of the community.

In May 2021, Yama San decided it was time to pass the torch, and the Kohno Family of San Marino, stepped in to take over this precious gem.

“The actual interview took 6 months”

Scott Kohno

the CEO of EJL Entertainment

Yama San wanted to make sure that he could trust the next generation to maintain the quality and vision that he firmly established in San Gabriel.

With Scott’s extensive background in retail and food throughout the USA and Asia and his family’s experience in finance, marketing and operations, the store was gradually upgraded, and an expansion plan of the new Yama in West LA (opened 2022) and a brand new Yama in K-town (September 2024) commemorates an exciting time for the Yama Sushi Marketplace brand.

Today, Yama Sushi Marketplace has been named the “Adult Disneyland” by one of Yama’s customers as it transcends just a typical market or restaurant.

From the freshest sushi prepared by sushi chefs on the hour every hour,  to the largest selection of Sake, curated by Scott’s wife, Wendy a Kikisakeshi (Sake Sommelier) Yama has something for everyone.  Unique Shoyu (soy sauce) with Matsutake mushrooms, fresh wasabi, party platters including the new Temaki Time Hand Roll Party Platter and unique gifts and kitchen goods from Japan make the shopping experience second to none.

Whether it is the monthly sushi making or sake tasting classes or the cute Japanese stationery products, Yama is a store that is truly a feast for the eyes (a customer literally walked into to the store with her eyes shielded so she would not be tempted by Yama’s Specialty Gift Table.  “I just want sushi today and cannot get distracted by these tempting Japanese gifts!” she insisted.   A West LA Father holding the hand of his 4 year old daughter commented “thank you so much for bringing this store to West LA.  My daughter and I love Yama and it is now our Friday Night Date Night!”

To commemorate Yama’s 40th milestone, Yama will feature special events during the entire month of June, including retro nostalgic dishes from 40 years ago, mystery grab bags, special 40th anniversary merchandise and the festivities will conclude with the June 29th 40th Anniversary Celebration featuring a Blue Fin Sashimi Cutting Demonstration and Japanese Taiko Drummers.

Yama Seafood LA is a Japanese sushi marketplace

Yama Seafood is a Japanese sushi marketplace with 39 years of history in the San Gabriel Valley. They specialize in offering authentic Japanese meals that customers can enjoy at home, including a variety of party platters.

Both of their stores (San Gabriel and West LA) feature a unique selection of imported Japanese products, snacks, sake and beer, carefully curated and seasonally refreshed by their dedicated team. Additionally, they cater to diverse dietary preferences with grab-and-go items like Chicken Katsu, Somen Salad, and an assortment of Vegan Sushi options under our special brands, Sushi With Attitude and Vegan Sushi With Attitude.

This combination of tradition, quality, and variety makes Yama Seafood (Sushi Marketplace) an ideal destination for anyone seeking an authentic Japanese culinary experience.

For more information, to order online or for grand opening & anniversary celebration activities please visit: https://www.yamaseafoodla.com

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LA Loves “Taste of a Kiss” with World’s #1 limoncello Pallini

“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years

Pallini Limoncello, the world’s #1 limoncello, proudly announces the launch of its new global campaign, “Taste of a Kiss.” Timed to coincide with the brand’s 150th anniversary, this sensory-led campaign invites consumers to rediscover the magic of limoncello – crafted with passion, kissed by the Amalfi sun, created for both timeless enjoyment and modern mixology.

"Taste of a Kiss" World's #1 limoncello Pallini

The campaign’s creative centerpiece, “What Does a Kiss Taste Like,” will run throughout 2025 and will be brought to life through digital storytelling, influencer collaborations, and curated lifestyle content that celebrates Italian passion and flavor.

Pallini, founded in 1875, remains a proudly family-owned company and is now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With more than 15 years at the company, she previously served as Director and Head of Production. Micaela, who holds a Doctoral Degree in Chemistry, is the first woman to lead the company and is honored to guide Pallini through this historic milestone.

“This campaign is a love letter to our Italian roots,”

Micaela Pallini

“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.

At the heart of the campaign is the Pallini Spritz—now among the top three spritz-style cocktails served in the U.S. Elegant, light, and refreshingly simple (3 parts Prosecco, 2 parts Pallini, 1 part water, served over ice in a large wine glass), the cocktail is quickly becoming a seasonal favorite across bars, rooftops, and at-home occasions. Pallini is supporting this momentum with retail cross-merchandising initiatives, encouraging consumers to bring the spritz ritual home.

Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. “Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. “We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”

Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.

Sports beverage LA needs, but with a kick: Vodkade the Ultimate Canned Vodka Cocktail

Tastes like a sports beverage , but with a kick: Vodkade the Ultimate Canned Vodka Cocktail

There’s a new contender in the adult beverage game, and it’s already claiming victory. Meet Vodkade, the first-of-its-kind, hand-crafted, canned vodka cocktail made for those who don’t just play — they play to win at fun.

Born from the idea of creating a cocktail that tastes like a sports beverage — but with a kick — it’s the ultimate fusion of refreshment and bold flavor. Made with a proprietary recipe using crisp, high-quality vodka and natural fruit flavors, delivering a smooth, invigorating taste experience that keeps your competitive spirit sharp and your social game even sharper.

Popularity of Cocktail in a Can

Canned cocktails have surged in popularity due to their convenience, quality, and evolving consumer preferences.

As more people seek premium, bar-quality drinks without the hassle of mixing, canned cocktails offer a ready-to-drink solution that’s portable, consistent, and often crafted with real spirits and natural ingredients. Their sleek packaging suits outdoor events, beach days, and casual gatherings—no bartending skills needed.

Additionally, the rise of health-conscious drinking has led to options with lower sugar, fewer calories, and clean labels. With innovative flavors and better branding, canned cocktails meet the modern demand for ease, taste, and lifestyle alignment—all in a pop-top can.

Whether you’re rallying on the court, soaking up the sun, or locked in a heated game night, this canned cocktail is here to match your energy.

Vodkade is available in four fan-favorite flavors:Fruit Punch, Lemon-Lime, Orange, and Berry Cherry

Available in four fan-favorite flavors (Fruit Punch, Lemon-Lime, Orange, and Berry Cherry), each sip brings a cool wave of nostalgia with a grown-up twist. Sold in a convenient four-pack and the Victory Pack, an eight-pack variety featuring two cans of each flavor.

Vodka in a can?

Vodka is ideal for canned cocktails because of its clean, neutral flavor, which makes it incredibly versatile and mixable.

It acts as a blank canvas, allowing other ingredients—like fruit juices, herbs, or sparkling mixers—to shine without clashing. This neutrality also ensures a smooth, consistent taste across a wide range of flavor profiles, from citrusy spritzes to bold berry blends.

Vodka’s light body and high mixability appeal to a broad audience, making it a go-to base for refreshing, easy-to-enjoy drinks. Plus, it’s shelf-stable and blends well with carbonated elements, making it perfect for the convenience and portability of a can.

Now available at liquor stores and major retailers across the Midwest in IllinoisMissouri, and Iowa, with plans to expand into other United States markets in summer 2025.

Currently distributed across MissouriIllinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.

Learn more at www.vodkade.com or on socials at @Vodkade_cocktails on Instagram and @Vodkade on Facebook.

About Vodkade
Vodkade is a canned cocktail beverage made with a proprietary blend of vodka and natural fruit flavors.

Designed for those who live to play and play to win, Vodkade combines the bold refreshment of a sports drink with a kick.

Vodkade is distributed across MissouriIllinois, and Iowa by distribution partners including Grey Eagle Distributors, Krey Distributing Company, H.W. Herrell Distributing Company, Lohr Distributing Company, Donnewald Distributing Company, Doll Distributing, Kabrick Distributing, and Fahr Distributing.

It’s crafted for champions of good times everywhere. More information can be found at www.vodkade.com.

Vodkade encourages fun seekers to drink responsibly.

City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025

City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025

Southern California is poised for a landmark moment as Event Founder Shelby Russell and Culinary Host & Partner Neal Fraser proudly present L.A.’s newest world-class culinary festival, the inaugural City of Angels Food & Wine featuring an exceptional lineup of 36 Best Chefs taking place at the historic Vibiana in Downtown Los Angeles!

Franklin Becker, Photo Credit:  Courtesy of City of Angels Food & Wine

Franklin Becker, Photo Credit:  Courtesy of City of Angels Food & Wine

Opening Night on Friday, July 25, 2025

Grand Tasting on Saturday, July 26, 2025

Set in Downtown L.A., home to some of the country’s most innovative dining experiences, a spectacular two-night strolling festival with Opening Night on Friday, July 25, 2025, and the Grand Tasting on Saturday, July 26, 2025.

Each evening will bring together the industry’s top tastemakers and 1,000 culinary and beverage connoisseurs to celebrate an all-star lineup of 18 Top Chefs and restaurants, spectacular wineries, premier spirits, handcrafted cocktails, craft breweries, curated selection of non-alcoholic beverages, live entertainment, and much more.

Chef Lindsay Autry; Courtesy of City of Angels Food & Wine

Chef Lindsay Autry; Courtesy of City of Angels Food & Wine

City of Angels Food & Wine will take place at Vibiana in Downtown Los Angeles, a vibrant, diverse culinary hub renowned for its cutting-edge cuisine and cultural richness.

Housed in a magnificently restored 19th-century cathedral, Vibiana is one of the city’s most iconic event venues, blending historic grandeur with modern sophistication.

As one of the nation’s most dynamic food destinations, Downtown Los Angeles offers the perfect backdrop for Southern California’s premier world-class culinary festival, where innovation, tradition, and flavor converge in an unforgettable celebration.

Chef Jonathon Sawyer

Chef Jonathon Sawyer; Courtesy of City of Angels Food & Wine

City Of Angels Chefs, Courtesy of City of Angels Food & Wine

The inaugural City of Angels Food & Wine will feature an extraordinary lineup of 36 of the Best Chefs representing Los Angeles, Anaheim, Pasadena, Santa Monica, West Hollywood, Chicago, Palm Beach, New York, and Mexico. This exemplary event promises to be a spectacular showcase of culinary excellence.

All-Star Chef Lineup includes:

Event Host Chef Neal Fraser: Redbird, Vibiana – Downtown Los Angeles, CA

Chef Vartan Abgaryan: Momed – Los Angeles, CA

Chef Govind Armstrong: Post & Beam, The Lobster, 8 oz. Burger BarLos Angeles, CA

Chef Lindsay Autry: HoneybellePalm Beach, FL

Chef Franklin Becker: Point SevenNew York, NY

Chef Giberto Cetina: Holbox, Chichen ItzaLos Angeles, CA

Chef Josiah Citrin: Mélisse, Citrin, Charcoal Venice, Dear John’s, Openair, Augie’s on MainLos Angeles, CA

Chef Tolu Eros: ILE LALos Angeles, CA

Chef Ben Ford: Ford’s Filling Station, Galerie – Los Angeles, CA

Chef Jeffray Gardner: Marsatta Chocolate – Old Town Torrance, CA
Chef Joel Hammond: Uchi West HollywoodLos Angeles, CA

Chef Katianna Hong & Chef John Hong: YangbanLos Angeles, CA

Chef Jessica Koslow: SqirlLos Angeles, CA

Chef Vivian Ku: Pine & Crane, JoyLos Angeles, CA

Chef Donnie Masterton: The Restaurant @ Sollano 16San Miguel de Allende, Mexico

Lord Maynard Llera: Kuya LordLos Angeles, CA

Chef Raphael Lunetta: LunettaLos Angeles, CA

Chef Sergio Ortego: BontanicaLos Angeles, CA

Chef Dylan Patel: avecChicago, IL

Chef Michael Reed: Poppy & Seed, Poppy + RoseAnaheim, Los Angeles, CA

Chef Andreas Roller: Jonathan ClubLos Angeles, CA

Chef Steve Samson: Rossoblu, Superfine – Los Angeles, CA

Chef Jonathon Sawyer: KindlingChicago, IL

Chef Warren Schwartz: Magpies Softserve – Los Angeles, CA

Chef Shannon Swindle: Funke, Felix TrattoriaLos Angeles, CA

Chef Jimmy Shaw: Loteria Grill – Los Angeles, CA

Chef Kris Tominaga: ManuelaLos Angeles, CA

Chef Bret Thompson: Pez Coastal KitchenPasadena, CA

Chef Niki Vahle & Anna Sonenshein: Little FishLos Angeles, CA

Chef Marcel Vigneron: Lemon GroveLos Angeles, CA

City of Angeles Food Wine

This year’s City of Angels Food & Wine event beneficiary is St. Vincent Meals on Wheels, whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles, regardless of age, illness, disability, race, religion, or ability to pay. St. Vincent Meals on Wheelsdelivers over 100,000 meals each month to seniors at risk of hunger and stands on the front lines for the homebound and vulnerable throughout L.A. County, especially during emergencies like the recent Los Angeles wildfires, providing nutritious meals, shelf-stable food, wellness checks, and even pet food. More than 250,000 seniors in Los Angeles face food insecurity, and many of them are isolated and homebound. For these individuals, St. Vincent Meals on Wheels is a lifeline.

This year’s Partners include Delta Air Lines as the official Airline, Chef Works as the official Hospitality Apparel, IceBulb as the official Ice Supplier, Waterboy as the official Hydration, and Vibiana as the official Event Venue.

Ticket Information: The Inaugural City of Angels Food & Wine will take place on Friday, July 25th, 2025, and Saturday, July 26th, 2025, and this is a 21+ event. A DELTA VIP Early Entry Pass will be held from 6:00 pm to 7:00 pm and Regular Admission will be from 7:00 pm to 10:00 pm. Tickets are on sale starting Wednesday, May 14, 2025. For more information on the City of Angels Food & Wine, please visit www.CityofAngelsFW.com.

 Transportation and Parking: Guests are strongly encouraged to utilize professional car services, such as Lyft, as alcoholic beverages will be served at the event. Self-parking is conveniently available in a Joe’s Parking Structure across the street from Vibiana.

Follow City of Angels Food & Wine for the latest updates on:

Facebook:  @cityofangelsfoodandwine

Instagram:  @cityofangels_foodandwine

City of Angels Food & Wine

Vibiana

214 Main St.

Los Angeles, CA 90012

www.CityofAngelsFW.com

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