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LA’s best kept Sushi Secret: Yama Sushi Marketplace celebrates 40 years

Yama Sushi Marketplace, LA’s best kept secret, celebrates 40 years

This June 2024, Yama Sushi Marketplace, a rare gem in Los Angeles will celebrate 40 years of the freshest Sashimi and Sushi Angelenos have come to crave and if possible, keep a secret.

“Please don’t tell anyone about this store” whispers one customer while another admits that “It is just not right to gatekeep this any longer!”

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In June 1984, Kenzo Yamada and his wife Nobuko opened Yama Seafood on Las Tunas Drive in San Gabriel.

After many years working as a fish power broker in Los Angeles, Kenzo Yamada or “Yama San” decided to open up his own shop where because of his contacts, was always assured the freshest and best cuts of fish when he visited the fish market every morning.

Today, these same fish companies provide Yama Sushi Marketplace with the freshest fish from all over the world, delivered daily.

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The network of Japanese sushi specialists is quite impressive and Yama san knew them all, from Nobu Matsuhisa (Nobu Restaurants), Katsuya Uechi (Katsuya Sushi) and  Kazunori Nozawa (Sugarfish and Kazunori).

No doubt that Los Angeles was ground zero for Sushi in the USA

There is no doubt that Los Angeles was ground zero for Sushi in the USA, especially with the guidance of Noritoshi Kanai of Mutual Foods (Japanese Food Distributor who introduced Sushi to the American palette).

Although through the years, many larger Japanese Super Markets began to grow in Los Angeles, Yama Seafood stayed true to form, giving customers personal service to choose the freshest cuts of Salmon, Yellowtail, Blue Fin Tuna as Yama San would personally slice each serving of sashimi for the customers.

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Nobuko San, his wife, would run the front and cook the most delicious side dishes for customers, and customers were always given a bag of ice to keep the fish nice and cold.

One of Yama’s first employees, Enrique Moreno (“Kike San”) became Yama’s right hand man, and helped create the now famous Yama California Roll.  “We wanted something special with the correct balance of filling, texture and rice”.

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Last year, in 2023, the Los Angeles Times recognized Yama as having LA’s Best California Roll, and still today, customers line up at Yama for this special sushi.  It is true that customers would literally fight over the last California Rolls in the fridge as two customers famously played a tug of war with the last California Roll Sushi as it went flying into the air and spilled on to the floor.

Yama Seafood was San Gabriel’s “Best Kept Secret”

Although Yama Seafood was San Gabriel’s “Best Kept Secret,” many customers through the years heard about Yama and still to this day travel across state lines to grab the Yama Sashimi and Sushi.

Yama San was a fixture in San Gabriel as many customers had a very close and personal relationship with him as he was always very generous with his support of the community.

In May 2021, Yama San decided it was time to pass the torch, and the Kohno Family of San Marino, stepped in to take over this precious gem.

“The actual interview took 6 months”

Scott Kohno

the CEO of EJL Entertainment

Yama San wanted to make sure that he could trust the next generation to maintain the quality and vision that he firmly established in San Gabriel.

With Scott’s extensive background in retail and food throughout the USA and Asia and his family’s experience in finance, marketing and operations, the store was gradually upgraded, and an expansion plan of the new Yama in West LA (opened 2022) and a brand new Yama in K-town (September 2024) commemorates an exciting time for the Yama Sushi Marketplace brand.

Today, Yama Sushi Marketplace has been named the “Adult Disneyland” by one of Yama’s customers as it transcends just a typical market or restaurant.

From the freshest sushi prepared by sushi chefs on the hour every hour,  to the largest selection of Sake, curated by Scott’s wife, Wendy a Kikisakeshi (Sake Sommelier) Yama has something for everyone.  Unique Shoyu (soy sauce) with Matsutake mushrooms, fresh wasabi, party platters including the new Temaki Time Hand Roll Party Platter and unique gifts and kitchen goods from Japan make the shopping experience second to none.

Whether it is the monthly sushi making or sake tasting classes or the cute Japanese stationery products, Yama is a store that is truly a feast for the eyes (a customer literally walked into to the store with her eyes shielded so she would not be tempted by Yama’s Specialty Gift Table.  “I just want sushi today and cannot get distracted by these tempting Japanese gifts!” she insisted.   A West LA Father holding the hand of his 4 year old daughter commented “thank you so much for bringing this store to West LA.  My daughter and I love Yama and it is now our Friday Night Date Night!”

To commemorate Yama’s 40th milestone, Yama will feature special events during the entire month of June, including retro nostalgic dishes from 40 years ago, mystery grab bags, special 40th anniversary merchandise and the festivities will conclude with the June 29th 40th Anniversary Celebration featuring a Blue Fin Sashimi Cutting Demonstration and Japanese Taiko Drummers.

Yama Seafood LA is a Japanese sushi marketplace

Yama Seafood is a Japanese sushi marketplace with 39 years of history in the San Gabriel Valley. They specialize in offering authentic Japanese meals that customers can enjoy at home, including a variety of party platters.

Both of their stores (San Gabriel and West LA) feature a unique selection of imported Japanese products, snacks, sake and beer, carefully curated and seasonally refreshed by their dedicated team. Additionally, they cater to diverse dietary preferences with grab-and-go items like Chicken Katsu, Somen Salad, and an assortment of Vegan Sushi options under our special brands, Sushi With Attitude and Vegan Sushi With Attitude.

This combination of tradition, quality, and variety makes Yama Seafood (Sushi Marketplace) an ideal destination for anyone seeking an authentic Japanese culinary experience.

For more information, to order online or for grand opening & anniversary celebration activities please visit: https://www.yamaseafoodla.com

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This Halloween in LA: Scary-good whiskies: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.

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Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.

Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.

The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.

The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.

Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.

Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY.  Suggested retail pricing is $60 for a 750 mL and it is 98 proof.

J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors.  Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.

Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/

LA wants “Indulgence without compromise” Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur

Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur from the Makers of Misunderstood Whiskey Co.

OATRAGEOUS Oat Milk Liqueur proudly announces the launch of its innovative, dairy-free cream liqueur line, setting a new standard in the cream liqueur category. Crafted with the highest quality ingredients, OATRAGEOUS offers a plant-based alternative that is free from dairy, gluten, lactose, high fructose corn syrup, artificial sweeteners, and seed oils.

OATRAGEOUS is proudly the first portfolio of Oat Milk Liqueurs to hit shelves in the United States.

“We couldn’t be more excited to share OATRAGEOUS with the world,”

JD Recobs

Co-Founder of OATRAGEOUS.

“There are a lot of consumers out there who want to enjoy cream inspired products but are limited by dietary restrictions, lifestyle choices, or simple taste preferences.”

OATRAGEOUS will debut three core SKUs this fall: Coconut, Espresso, and the world’s first Dairy-Free Bourbon Cream (14% ABV).

OATRAGEOUS Oat Milk Liqueur is designed for those who seek indulgence without compromise. OATRAGEOUS delivers a light, smooth, and creamy experience while boasting less sugar and fewer calories versus traditional cream liqueurs. The expressions are crafted with 100% sustainably sourced, non-GMO oats, smooth bourbon whiskey and real ingredients.

“We are thrilled to be able to open doors for consumers by giving them delicious, dairy-free options that are produced transparently and made with significantly less sugar compared to what is currently available on the market,” added Co-Founder Chris Buglisi.

While OATRAGEOUS is best enjoyed simply chilled or over ice, the products are a great base for dairy-free alternative cocktails such as the Dairy-Free Espresso Martinis (or EspressOAT Martinis) and Dairy-Free Pina Coladas!

“We aspire to create exceptional products that prioritize both people and the planet,” said Emily Recobs, Co-Founder of OATRAGEOUS. “With a commitment to sustainability, we carefully craft every bottle using clean, high-quality ingredients, keeping the environment in mind every step of the way.”

Key Features:

  • Bourbon Based Cream Liqueur: Made with premium bourbon whiskey; distilled at the historic old Seagrams distillery by Ross & Squibb Distillery (MGP) in Lawrenceburg, Indiana.
  • Dairy-Free and Gluten-Free: Perfect for those with lactose intolerance, choosing a dairy-free lifestyle and with gluten sensitivities.
  • Plant-Based & Vegan-Friendly: A delightful option for those following plant-based diets.
  • Made With Clean Ingredients: No seed oils, high fructose corn syrup or artificial sweeteners. Kosher.
  • Less Sugar & Calories: OATRAGEOUS contains 30% less sugar & calories than the leading cream liqueur brands. Proudly only 100 calories per 1.5 oz serving.
  • Sustainably Sourced: Committed to environmental responsibility, using non-GMO oats.
  • Transparently Produced: The company proudly discloses nutrition facts on their website.

Core SKUs:

  • Coconut (14% ABV) – A tropical delight with the smooth, creamy taste of real coconut.
  • Espresso (14% ABV) – A rich, bold flavor infused with the essence of Arabica espresso.
  • Bourbon Cream (14% ABV) – A classic, luxurious blend of small batch bourbon whiskey and dairy free oat milk cream.

Availability and Pricing:
OATRAGEOUS will retail at $27.99 and be available for sale nationally online (www.drinkoatrageous.com) and in liquor stores in select markets including: FL, MA, NJ, NY, and TX.

About OATRAGEOUS Oat Milk Liqueurs
OATRAGEOUS Oat Milk Liqueur was created to bring fun, innovative dairy-free cream liqueurs to the world with a focus on quality and sustainability. OATRAGEOUS is a brand of Buglisi Recobs Group, also owner of Misunderstood Whiskey Company, a NJ based innovative whiskey brand delivering approachable spirits to its customer base which includes its Ginger Spiced Whiskey and America’s Original Dairy Free Oat Nog seasonal release.

Lakers Fans: Basketball legend Introduces ‘Hennessy Limited Edition by LeBron James’, available September 30

Lakers Fans: Basketball legend Introduces ‘Hennessy Limited Edition by LeBron James’, available September 30

Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.

This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”

lebron James

“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.

The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.

 

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