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French Bloom delivers flavor, elegance and subtlety without the boozy battle.
You want to celebrate. You want to “pop the cork”, enjoy the flavor, but you don’t want the after-effects. The drunkenness. Certainly not the hangover. And women? Of course there needs to be ways to elegantly celebrate even (and especially) during pregnancy. Imagine a pregnant-friendly wine?
It’s a situation that should have been solved already. But now it has and with style. It’s a subtle, elegant, flavorful answer.
French Bloom Re-Invents the Game
Now everyone can share “moments of pleasure” as their website mentions. French Bloom’s organic de-alcoholized chardonnay and pinot noir, alcohol-free French sparkling cuvées combine French tradition with innovation.
French Bloom Co-Founders Maggie Frerejean – Taittinger and Constance Jablonski
The Team Behind French Bloom
Maggie Frerejean – Taittinger and Constance Jablonski bring different and complementary skill sets. Equally important, they bring the desire for the vision and the motivation for innovation.
Through their innovative and female-founded brand, French Bloom gives an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.
If the names sound familiar, Constance is a globally-working fashion model you’ve seen representing Estée Lauder and countless luxury brands.
Maggie is director of the Michelin Guide and married to Rodolphe Frerejean-Taittinger, chief executive of Champagne Frerejean Freres.
Carl Héline, the former head of Champagne Krug, joined French Bloom.
Let’s Taste French Bloom
Le Rosé
Pale pink in the glass. Rose petals, freshly picked red currant, raspberry aromas on the nose. Indulgent white peach notes on the palate. Elegant. The organic French grapes give a nice acidity. Well-balanced complexity of minerality and freshness. Tartness and a rounded balance on the finish.
Certified Vegan- Organic- Halal
0.0% Alcohol
Pregnant-friendly
Low Calorie
Sulfite-Free
No preservatives
No sugar added, 4,2g/ 100ml
A blend of de-alcoholized organic French Chardonnay and Pinot Noir wines, organic grape juice, Gensac spring water and natural organic flavors such as lemon.
Le Blanc
Organic French Bubbly, 0.0% Alcohol
Medium golden amber in the glass. Minerality and pear aromas on the nose, that just keep opening and opening. Pear, banana, melon, white flowers. An explosion of complexity on the palate. As the flavors open, Granny Smith apple, spicy citrus. A full-bodied mouth with a luxurious, zesty finish that keeps going.
De-alcoholized organic wine, organic grape juice, French sparkling Gensac spring water, organic lemon juice, organic natural flavors.
Celebrate with Style, Health and World-Class Flavor: Jøyus Non-Alcoholic Wines is pouring for you. Not just for #SoberOctober, but its award-winning tastes help you celebrate all year-long.
Jøyus non-alcoholic wines not only taste like wine, but great wine. With the industry awards to prove it.
Recently I sat down with Jøyus leader Jessica Selander.
This conversation has been edited for length and clarity. You can find the full, un-edited conversation on our YouTube page.
Can you give us a personal story, maybe that includes the celebration of wine, if you have one?
Jessica Selander: The story is very personal and the funny thing is I get so nervous before talking about things because when I started Joyus, I did not originally [think about] doing things like this, being so face forward.
I thought I would create a product that I was really excited about. Eventually I came to realize, how do I do that without telling the “why did I do it?”
The whole reason that Joyus exists and it influences everything I do is because I’m sober. I quit drinking alcohol 17 years ago now, which just feels like a fantastical amount of time.
For me, it’s been very rewarding. I’m very glad about it. But it was definitely something that was really hard and very personal. It wasn’t something I shared about publicly. So that’s also why this is a journey of getting comfortable talking about my sobriety, my recovery.
I like the taste of wine. I like beautiful glasses. I like the smell of wine. I love the community and people; and hanging out and celebrating. It literally says ’let’s celebrate’ on our bottles. How great sparkling is for summer, but sparkling is such a happy thing.
You know what I mean? Something good happens in your life and people are like, let’s celebrate. Let’s pop some bottles. New Year’s Eve is such a beautiful idea of let’s start over. Whatever happened last year, whatever terrible things went down, there’s a brand new year.
It’s a new idea that we can celebrate either that past year that was good or celebrate the potential of a new year. That’s going to be better and that’s sparkling.
And for me, I didn’t have any options.
I started Joyus nine years ago. People ask me how long the company’s been around and we launched about two years ago. So it took me a very long time to figure it out, to save up the money to do it because as you can imagine, nine years ago, people thought it was crazy.
They’re like, ‘That’s a terrible idea. Nobody wants that’. And I’m like ’I want it’.
Having quit drinking, I had a lot of friends that also didn’t drink. I had a lot of people in my life too, who were just light drinkers – could give or take alcohol. Then I have two kids and there’s a huge percent of the population that quits drinking for nine months [because they’re pregnant], sometimes even longer.
You can get into medications, you’re not supposed to drink on it. Anxiety medication, not supposed to drink on it. Heart medication, cancer treatments. There’s a lot of medical stuff too, that you could go down the list.
So I get a lot of people now who are like, ‘Oh, it’s not alcoholic. It’s trending.’ And that’s a thing now.
Early on in my sobriety, I actually used to drink a lot of soda pop out of glass bottles, and then eventually discovered non alcoholic beer.
Non alcoholic beer is definitely having a really cool movement right now. There’s so many different options for non alcoholic beer, but the beer has always been around.
I was like, this exists and it tastes like beer. What’s up with non-alcoholic wine?
There was one sparkling [non-alcoholic wine] in the entire country and that’s all you could find. There was one white and there was one red and that was it.
For me these options were really sweet. They were very affordable, which is nice, but they didn’t have the complete experience that I was going for. I wanted non alcoholic wine that tastes like wine.
I wanted something that I could bring to a gathering and bring to a get together and have it feel appropriate and look appropriate and just look like everybody else’s [alcoholic] bottles. Smell like everyone else’s bottles that you just wouldn’t even know that it was non alcoholic until you saw it on the label. And that’s what I did.
So after trying to find it for forever, eventually I was like, I’m going to do it myself. And I had no idea that this whole sober curious, non alcoholic world would take off like it has at exactly the right time.
So part of me is very frustrated that it took so long. But part of that too, it was like saving up the money to start the company.
This is a bootstrap company. I like making my own decisions. A side effect after getting to this point is I’m 100% in control of all the decisions, which also means that I can control the quality because [it] is incredibly expensive to make.
Let’s talk about your sober story. What it means to you, how you got there, what your mission is, how that helps others.
Jessica Selander: So for me, I can’t drink alcohol. What happens when I put alcohol in my body is that I make decisions I don’t want to be making.
I tried a lot of things. I tried cutting back and it didn’t work. I tried replacing [the drinks and that didn’t work].
My life became pretty chaotic.
I stopped drinking and once I get my life in order, then everything will be fine. I can drink again.
Then after not drinking for a period of time, I was like, Oh, you know what? There’s actually something to this and it’s something deeper and it’s probably the best thing I ever did, honestly, in my life.
I would not be the person I am today on the inside if I had kept drinking.
I have a wonderful spouse and I’ve got amazing kids and I’m able to be a parent and be a person and do that clear eyed and there’s a lot of my upbringing was not the most positive.
Sober curious, it’s a hashtag now.
I’m not saying alcohol shouldn’t exist. I’m not that kind of person whatsoever.
On a personal level it is so exciting to see other brands pop up. The first time I tried non-alcoholic tequila, it blew my mind. It was amazing. The spirits are interesting because some people build it up from science and some people are de-alkalizing; taking the alcohol out.
So that’s the really interesting thing about this. Normally spirits are completely separate from wine, which are very separate from beer, but in non-alcoholic, we’re all in the same swimming pool and everybody’s doing it differently and everybody’s got their own take and you can try one non-alcoholic whiskey and it’s incredibly different from another one.
Community not competition is one of our core values. Normalizing non drinking is a big one. It’s not necessarily replacing alcohol either. I’ve talked to people in the wine industry who are very offended by the idea of non alcoholic wine. I’m like no, it’s backwards. You’ve got it backwards. Non-alcoholic wine is a love letter to wine. You love wine so much that you still want to have it. You just can’t have this one piece that’s in it [the alcohol], but I want everything else.
I want to cheers that glass with other people. I want to drink that red with a really strong stinky cheese. I want to pop that celebratory cork. I want to Rose all day. I just can’t.
I think that wine is very important culturally. It’s so interesting historically. The process is this fascinating mix of art and science. I love everything about it. Getting deeper and deeper into it too, because I want Joyus to be around for forever and I want to make the best possible non-alcoholic wine.
There’s so much stuff to perfect that I could spend the next 50 years just working on non-alcoholic red – period.
You mentioned you’re seeing other competitors in the marketplace. How many different ways are there to make non-alcoholic wine? Are some ways higher quality than others?
Jessica Selander: I can give tips. Our wine is a dealcoholized or alcohol removed wine, which means it’s gone through the whole winemaking process.
It’s aged, it’s fermented, and then we have removed the alcohol from it. Our bottles also say it’s non alcoholic. Sometimes you’ll see a bottle in the store and it just says non alcoholic on it. It doesn’t say dealcoholized or alcohol removed. They’re interchangeable. That means it wasn’t fermented.
So if you’re looking for a wine that is really going to taste like wine or have that fermented taste, look for dealcoholized or alcohol removed.
[Look at the label on the bottle] look for dealcoholized or alcohol removed, because it could say that it’s a non alcoholic red or a non-alcoholic grape [varietal] and it might just be a juice, that hasn’t been fermented or ages but comes in a wine bottle.
What are your goals in the present moment and in the near future to help your company continue to be a leader in the industry?
Jessica Selander: I think goals are accessibility. Normalizing sober drinking. Making [non-alcoholic bottles] easy to find. We do ship off our website, which is great. We’re shipping from Seattle. We ship everything ourselves. If you’re out East, it’s going to take four or five days to get to you.
Also starting to talk to restaurants, getting into more restaurants is a big one. I’ve had anniversary dinners with my spouse and I’m drinking an Arnold Palmer.
I’m calling restaurants and I’m calling grocery stores and they’re still really skeptical that it can be good and that people want it.
Do you think it’s just audience reaching out? Is there a tipping point?
Jessica Selander: Yes, that really helps having people being in a restaurant and saying, “Hey, what do you have that’s an alcoholic?” Because restaurants are saying nobody’s asking for it.
Here I am double digit sober and I had never gone into a restaurant and asked for it.
I would look at the [menu’s] non alcoholic section, which is always juice, soda pop, iced tea and stuff. If it’s not on the menu, I would never ask them for anything. Here I am for over a decade, not telling them that I want this thing. So we started doing more education on social media and online.
If you walk into a restaurant, ask them “What do you have that’s not alcoholic?”
Just pregnant people alone. There’s a large percentage of the population.
Is there science that says a pregnant woman can drink this and have zero concerns?
Jessica Selander: Yes. So this is super interesting. In the United States we’re the most strict in terms of alcohol. If you go to the UK, they have different, actually higher limits for how much alcohol can be in something. The US’s rules come from prohibition when you can’t sell, make, transport alcohol.
The government said once it gets under 0.5%, it’s not alcohol anymore. So that’s where that number comes from and sometimes people see it and say, “Oh, there’s a little bit of alcohol in this.”
There was a study done in Germany where they tested a lot of grocery store items. What they found was there’s a lot of stuff in our grocery stores that had a little bit of alcohol in it. Very ripe bananas, which we feed to toddlers have some alcohol in them. Orange juice is another one.
American hamburger buns. But it also makes sense, bread, yeast and we have more sugar in our products, right? Bread actually has more alcohol than people realize.
Let’s talk about your wine’s flavors and aromas and the winemaking process to get there.
Jessica Selander: I knew what I wanted and I was incredibly picky about it.
We launched with the sparkling white and the sparkling Rose’ and people were asking for a Rose’ with no bubbles.
I thought it would be easy. It was not easy.
Stills are very different from sparkling. I’m a balance of “I know what I want. I’m going for this thing and very focused”, but then I’m also balanced with listening. So we do a lot of focus groups. I do want feedback. I do want opinions.
We were working on it. Everyone’s saying it’s good, it’s great. But I didn’t think it was good enough. We were supposed to launch it in summer and I pushed everything back. Back to the drawing board.
What if we did this? What if that? Talking to people, reading science and chemistry books
Was it like working for the right blend?
Jessica Selander: It’s tweaking so many different things and pieces in the blend. But it doesn’t always work out. If you tweak a blend, sometimes other notes will come forward that you’re not expecting, or sometimes you’ve diminished things that you didn’t intend to diminish.
The still Rose is a great example, it didn’t have that click and so I just kept working on it. And that’s the one that won Double Gold and Best in Class in the San Francisco International Wine Competition, which is one of the biggest and oldest blind tastings in the world and the biggest and oldest blind tasting in the U.S.
Can you share any details and lessons you learned taking on the world of winemaking?
Jessica Selander: There’s so many things. We’re not just making wine. We’re wholesale, we’re distributing, we’re direct to consumer. We have so many different facets.
I could talk for hours about how our wines are very low in sugar and they don’t have the alcohol in them. So our [bottles] probably freeze easier than anything else on the market. So shipping during the winter.
I’ve had conversations with other non alcoholic people too. Everybody’s doing it differently and that’s the hard part too, where I feel like there’s a solution for every problem.
We’ve gotten better and better at winter shipping, but it’s not quite there yet. Figuring out what can we ship in that’s going to have thermal protection, but isn’t going to contribute a ton of garbage. We’ve got the most eco-friendly, innovative winter shippers. They’re made of corn.
They’re expensive as hell, but it’s better than styrofoam. We have to keep everything under 50 pounds for UPS and 12 bottles of sparkling is 51 pounds in these corn shippers.
That thermal protection is still not enough, so we added heat packs.
Let’s talk about your wines.
Jessica Selander: We have four varietals. We’ve got our sparkling white, a sparkling Rosé. Still Rosé, a Cabernet Sauvignon. I love our red a lot. The reds are hard. They’re the most complicated; red wine has the highest alcohol content to begin with.
What flavor notes should we be looking for?
Jessica Selander: It’s definitely an American Cab. More fruit forward. It’s not grape juice. It’s fermented, it’s aged in American oak so you’ll get some green-ness to, like forest floor. The longer it’s been open the more tasting notes you’ll get. I like it more and more throughout the week because the fruit notes settle down. Black currant, cherry, some leather
The still rosé, watermelon, a nice floral to it.
Sparkling rosé. Slightly floral. Some orange blossom to it. Blackberry, but some people say raspberry. Some people say strawberry. They’re very summery
I think sometimes tasting notes feel in excess because we all taste things very differently.
Our audience is foodies. Let’s talk a little bit about some of your favorite meals that you think would pair that your favorite pairings with your wines
Jessica Selander: I bake. I come from a big family, so I can pretty much cook anything.
I heard someone say one time that baking was more science. And cooking was more art and I do agree with that.
Let’s talk about the wine competitions. How you see them, what the experience has been like, and of course, what their results have been.
Jessica Selander: I did not know that competition was as big of a deal as it is [which was a blessing]. So what happened was I was beating my head against the wall being like, “They taste like wine!” And my brother said, nobody believes you. You have to enter them into wine competitions. You need to prove to them in their own landscape that you belong there.
So, here’s this competition. The first one, the sparkling rosé won gold and sparkling white won bronze.
Then I looked deeper into what the competition was [and realized it was the acclaimed San Francisco International Wine Competition & World Spirits Competition ]. It was a blessing because I think I would have been scared to do it. Then [next year] I do it with the Still Rose and the Cab. Then hearing back, you’ve got the highest a non-alcoholic has ever gotten and you’re Still Rose is the best non-alcoholic wine of any varietal entered from all over the world.
I was only wondering if it was even going to place, and here it ends up winning the best.
I was at a grocery store [today] I’ve been trying to get into for two years where the head buyer won’t even try it. So it’s [frustrating] but the more of these awards that we stack up, at some point in time they have to not ignore it. They’ll be like, Oh, this is a real thing.
We haven’t [hit that goal], it’s not normalized yet. We’re in over 300 stores and in almost in every state.
If you want more non-alcoholic near you at a restaurant and grocery store, what are the step-by-step, simple direction
Jessica Selander: This is super easy for people.
So if there’s a grocery store or a local market that you shop at already, you just go into the wine department and say, “Hey, what non-alcoholic wine do you have?” And let them know you want it. Verbally say it
It’s the same thing in restaurants. I do it myself now too, where I get the menu and I’m not seeing what the stuff on it. And I just ask and say, Hey, what non alcoholic stuff do you have?”
Tell us how we can learn more about Joyus. Shopping and following on social media.
And on the website, there is this Find Joyus store finder map. So you can look on there and find us closest to you and working hard to add new stores pretty much weekly and email, email us. There’s a contact form on the website. Email. If you’re like, Hey, there’s a store by me. I want them to carry you. Email us. And we will call them and we will try, we’ll do our best and we’ll call them again three months later and we’ll call them again.
Razz-Mez-Tazz made of mezcal, mango, spicy bitter, agave and Tajin.
Black Gold prepared with Neft vodka, simply syrup, cucumbers, and activated charcoal
Wolfsglen, Westwood’s premier cocktail and dining destination, features New American cuisine and a hot Cocktail Scene. They’re getting a lot of rave reviews already!
Located at 1071 Glendon Avenue in Westwood, Wolfsglen is Westwood’s premier cocktail and dining destination featuring New American cuisine with a global Angeleno influence complemented by an array of expertly crafted cocktails.
Inspired by the legacy of John Wolfskill, a former state senator and pioneer rancher who played a pivotal role in the development of the land where Westwood Village now stands, Wolfsglen blends history, culture, and cuisine into a one-of-a-kind dining experience.
Sammy Espinoza – General Manager, Photography by Tonelson
Quietly opening its doors in November 2022, Wolfsglen is the brainchild of new hospitality team CFO Mark Garcia, Director of Operations Fernanda Hay, General Manager Sammy Espinoza, Chef Fidel Guzman, Sous Chef & Pastry Chef Moriah Castañeda, and Bar Manager Edward Ruiz.
Wolfsglen’s culinary journey begins with Chef Fidel Guzman
Wolfsglen’s culinary journey begins with Chef Fidel Guzman, whose New American seasonal menu embraces global Angeleno flavors, showcasing the finest seasonal and fresh ingredients.
Photography by Tonelson
Starter Dishes
The To Start features delectable dishes like Brown Butter Labneh, Hummus with chili crisps, Burrata with grilled and flambé peaches, Esquites, Mushroom Arancini, Shrimp Toast, Steak Tartare, Shawarma, and Bone Marrow & Black Garlic, among others.
Photography by Tonelson
Handmade Pastas
Handmade Pastas take center stage with Chef Fidel’s Rigatoni Diavola, Cacio e Pepe, and Bolognese, each prepared to perfection.
Photography by Tonelson
Mouthwatering Entrées
The Entrées boast mouthwatering selections such as Pan Roasted Pork Chop with a togarashi-whiskey glaze, Steak Frites, Wolfsglen Burgerwith candied bacon, spicy aioli, and arugula,Beyond Burger, Roast Chickenwith aji verde and pea tendrils, Seared Salmonserved with a pineapple ginger glaze and miso potato purée, Seared Striped Bass, and Cauliflower Steak with curry and raisin chutney.
Photography by Tonelson
Leave room for dessert
Don’t forget to leave room for dessert! Culinary duo, Chef Fidel Guzman and Sous Chef & Pastry Chef Moriah Castañeda present an array of tantalizing options, including Homemade Peach Pie, Mango Sweet Rice, Deconstructed Strawberry Cheesecake, and Ricotta Donuts with blueberry compote and lemon curd.
Photography by Tonelson
Wolfsglen’s bar program
Wolfsglen’s bar program, originally created by Fernanda Hay, now under the expert guidance of Bar Manager Edward Ruiz, offers a diverse range of perfectly balanced and playful cocktails. Signature creations include the Razz-Mez-Tazz made of mezcal, mango, spicy bitter, agave and Tajin, Purple Rain comprised of gin, blueberry purée, lemon, and butterfly pea flower, Geisha’s Kiss with Masumi sparkling sake, elderflower liqueur, and lychee purée, and Black Gold prepared with Neft vodka, simply syrup, cucumbers, and activated charcoal, with even more to try.
In addition, Wolfsglen also offers specially select White Wine, Red Wine, Rosé, Sparking, and Beer + Cider.
Courtesy of Wolfsglen
Wolfsglen’s is the ideal destination
Nestled in a historic two-story building developed in the 1930s, Wolfsglen showcases beautiful high ceilings, modern design, a lush patio for al fresco dining, and private event spaces. It is the ideal destination for lunch, dinner, drinks with friends, intimate gatherings, or special events. With its rich history, elegant ambiance, and mouthwatering cuisine, Wolfsglen promises an unforgettable dining and drinking experience for everyone!
Wolfsglen is open every Sunday and Monday from 5:00 pm to 10:00 pm, every Tuesday, Wednesday, and Thursday from 11:30 am to 12:30 am, every Friday from 11:30 am to 1:00 am, and every Saturday from 5:00 pm to 1:00 am.
Wolfsglen offers Howlin Hour every Tuesday through Friday from 2:00 pm to 6:00 pm and Late-Night Howlin Hour every Friday and Saturday from 11:00 pm to 12:30 am.
For more information about Wolfsglen or to make reservations, please call 310.208.1071 directly or visit www.Wolfsglen.com.
Moby Pod celebrates the artist’s unique perspective on the world of music, activism, and so much more.
There are some people who master one skill, and then there are some whose creative versatility seems to know no bounds. That’s multi-hyphenate artist MOBY.
Moby, the award-winning punk rocker-turned-electronica artist, who has sold 20+ million records across the globe, has joined the podcast age and launchedMoby Pod (available on all podcast platforms).
The new show is distributed in partnership with the Human Contentpodcast network.
Still as active as ever, this year has been full of releases, records, and real conversations with people all from Moby’s circle.
With Moby Pod, Multi-Award-Winning Rocker Moby Joins Podcasting World
If you’ve ever wondered what it’s like to tour with David Bowie, cure your panic attacks with your own musical creation, or own the world’s dirtiest teacups, Moby Pod is a must-listen.
The podcast, which stars the renowned musician himself and his co-host and producer, Lindsay Hicks, offers Moby’s personal and professional insights in addition to sharing unique perspectives on the world of music, animal activism, and beyond.
Moby Pod, which releases new episodes every other week, features Moby’s occasional sit-downs with surprising guests to discuss their careers, creative processes, and more.
Listeners who are fans of Moby’s music and those simply interested in hearing candid conversations with fascinating people alike, you will find something engaging, thought-provoking, and entertaining each week.
Early guests have included Derrick Green, renowned vocalist of the groundbreaking metal band Sepultura (2/10); American actress and painter Lisa Edelstein(3/10); and actor and sustainability advocate Ed Begley Jr. (7/28).
“I went where everyone went, the world of podcasting!”
Moby jokes
“I love talking, and I love having fascinating conversations with fascinating people, so this podcast has been a long time coming.”
In addition to his podcast debut, Moby made his directorial debut with the worldwide premiere of his new film, Punk Rock Vegan Movie, at the Slamdance Film Festival in Park City, Utah in January. “Punk Rock Vegan Movie,which has now won “Best Documentary” at multiple film festivals, explores the ongoing relationship between punk rock and animal rights.
A longtime vegan and animal rights activist himself, Moby is offering his film for free to spread the importance and urgency of his message: going vegan to protect the world’s animals.
And there’s more!
On May 12, Moby released his new album “Resound NYC” via Deutsche Grammophon / Universal. The album features reimagined versions of some of his best-known tracks with new vocalists, including Gregory Porter, Ricky Wilson (Kaiser Chiefs), Margo Timmons, and Amythyst Kiah.
NewMoby Pod episodes release every other week on all podcast platforms.
Napa Wine: Malek Amrani’s The Vice Wine Invites a new Generation of Wine Lovers to Open a Bottle.
Winemaker Malek Amrani’s The Vice Wine is about as personal of a brand as it gets. Each batch is crafted from single grape varietals sourced from hand selected Napa Valley vineyards that best express the grape varietal and the region.
Passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend.
The Vice Wine’s Winemaker Malek Amrani
Today I sat down with The Vice Wine’s Malek Amrani for a conversation about luxury sales, Napa Valley’s legendary grapes, following your passion and inspirations and the future of wine for the next generation.
The conversation has been edited for length and clarity. The full conversation can be found on our YouTube channel.
I just want people to understand how busy you are sharing your wines with the world. Can you share a little bit about your average calendar week?
Sure, thank you. First of all, thank you so much for having me today. I just literally just walked in three minutes ago I was in Miami. So I landed in San Francisco a couple hours ago and just got in here So speaking about travel, a lot of what we do is travel because you can make the best wine in the world, but it’s really the ability to go out and sell it that makes us successful or not.
It all comes down to sales. On average, for me, for the last eight years, I average about five, six nights a month at home. A lot of my time has been spent on the road. Although this year I’m trying to shift gears a little bit and spend more time here in Napa Valley and less time on the road.
Got it. So what inspired you to get into the world of wine? Any memorable celebrations?
What inspired me to get into wine was my love for it. I was fortunate enough to start tasting wine at an early age with my father. And I graduated high school at 16 in Casablanca, Morocco.
Went to Senegal, West Africa for med school. I did a year there and realized that it wasn’t for me. And speaking of celebration, I really wanted to do something that was quite celebratory on a daily basis and fun. I moved to New York and the first six months in New York I really just tried to survive and bounced around and did all types of jobs.
But then I quickly realized that I needed to get my hands on wine and not have to pay for it and then meet people as well, because I was new to New York and I had no friends, no family. So I wanted to meet people. I realized that working in the wine industry, wine bars, and restaurants would be ideal to fulfill the two needs that I had at the time.
I dove into the wine industry early on at the age of 18. And between 18 and 21, I worked in the restaurant world a lot. I was working 2-3 jobs consistently. I was fortunate that when I was 21, I got a job in distribution representing Diageo and Moet Hennessy Brands in Manhattan to on-premise accounts, basically restaurants, bars, hotels, and whatnot.
And during that time, I also got inspired to start importing small batch boutique wines to New York and selling them too, selling them to people I knew and make a name for myself in the industry through imports as well, beyond the territory that I had at my first job.
Then in my mid twenties, I was doing it. I realized I had done it all in the wine business, except to make wine. The wine region that I’ve always been a big fan of was Napa Valley. So I looked for a brand that kind of was a solution to what I was looking for one, a Napa Valley winery that made wine for that everyday occasion that I can afford accessibly and to a winery that made more than the classic three or four varietals: Cabernet, Sauvignon Chardonnay, Sauvignon Blanc, Merlot and there aren’t many really.
And lastly a winery that kind of broke down Napa Valley to the sub regions that there are because Napa has such a very diverse terroir and sub regions, 16 in total today. Wow. So I couldn’t find one. So I decided to make one, start one, create one.
You worked at the biggest wine company in the world. How did you go about getting that job?
And then what kind of lessons did you learn while being there?
It was out of luck. I was a buyer for a restaurant on Park Avenue in Manhattan. And I was talking to my sales rep. I asked him if he liked his job and I really didn’t think about applying or anything. He thought that I was interested in a similar position and out of luck, they had open positions and he spoke to my first manager at the company and she called me and she asked me to meet with her.
I honestly didn’t know what she wanted to meet about. I thought she wanted to meet about the restaurant where I was working; and work on some program or something. And in less than 48 hours, I had a job. So I was quite lucky.
But how intense and how it is working at Moet Hennessy or LVMH is a big umbrella.
It’s the number one luxury company in the world. They certainly do a lot of things, they are number one for a reason. And at the same time, I was with the sister company that also owns part of the Moet Hennessy Diageo. Diageo is the biggest liquor supplier in the world and at the time they had wine as well.
So in a way it is easier to walk in anywhere and say I have Johnny Walker or Veuve in my portfolio. But at the same time, from a sales perspective, it was very not aggressive, but very goal-driven. And I found myself that out of 116 months of employment, I was a top quarter performer for 112.
So it was extremely competitive and I wanted to be the best at what I did. All the time. A lot of it really has to do with building relationships and working harder than the competition and doing a lot of things right and never promising something and not delivering.
Is there a major lesson that you learned while working at that global luxury company that has helped the Vice wines?
Yes, I think, many things. My first, probably my most important lesson was to intertwine your personal life and your professional life in this industry. You can’t really separate them and be successful at it. I think it’s just making it work. It is a fun industry, we do go out a lot and get to enjoy a glass of wine during the day or two or three.
At the same time it is work and finding the balance between the personal and the professional and making one feed the other in a sense. It’s one of the biggest advantages that one can do to succeed in this industry.
I think you fulfilled two fantasies that a whole lot of wine people dream about doing. One being rockstar salesman at these amazing companies. The other becoming a winemaker.
Any advice for someone who wants to be who you were a few years ago?
Advice? Yeah, absolutely. One, it takes time. You have to be patient; and persistent and consistent.
To build relationships and establish and build a territory and build certain sales revenue. It doesn’t happen overnight. You first gotta establish relationships and relationships come down to trust. The second thing is it really comes down to being patient and consistent.
Outlasting the competition because there’s such a huge turnover in the industry. So if you trust the process that if you stick around long enough and do certain things right for a long time, people will turn over in the industry and there will be opportunities that will pop up left and right and they will be yours for you to capture.
Personally, one of the things that really made me successful, and a lot of people may not do it, is that for 10 years in Manhattan, I commuted on a motorcycle 12 months a year. The subway was fast, but I never wanted to miss a phone call.
When the average salesperson is probably seeing 5, 6, 7 accounts a day, I was seeing consistently 15 to 20. So I was able to have a bigger territory and see my clients on the regular without appointments. I was on a motorcycle. I was the guy just going to show up and just say hello and I was in and out, just checking on you, see if you need anything versus I have to make an appointment, find parking, all that kind of stuff.
The work ethic definitely, 15 in a day is a very deliberate choice with time and energy.
Your wines are called “Vice”. Was there a “Vice moment” where you knew it was time to move on and become a winemaker?
That moment probably lasted a couple of years. There was a lot of self questioning and self doubt on the daily because I had, at one point, two very successful businesses.
One, I worked my job on a W-2 and the other one, my own business, my imports business. And I was doing pretty well at the time in my mid twenties and, within three, four years, I may have paid a little bit over a million dollars in taxes. How do you let all this go and jump into the vice and, basically not have a revenue?
Especially in the beginning stages, it took me a couple of years to really decide what to do but The Vice, the idea started in 2013.
Winemaker Malek Amrani
We really became a business in 2016. And I let everything go for The Vice in 2018. It took some time. At one point I was having three businesses happening all at once, and it was very stressful.
So that “Vice Moment, it wasn’t like sudden. It wasn’t quick. It was a long vice moment.
Tell us about the regions that The Vice grapes are sourced in and equally important, how the heck did you get grape sourced from these in-demand areas?
So I chose Napa Valley because Napa, one, is their vice to me, hence the name of the Vice Wine, name of the brand. My vice is wine, but their vice is Napa. And I’ve always been a huge fan of Napa.
And Napa is the apex of the American wine industry is what set the tone for us, what opened, it’s what really led this American wine revolution in a sense. It all started really with Napa back in, in the 60s and 70s. So I wanted to shoot for the top because of that aspect.
And also, it’s just part of the American dream. As an immigrant, there is nowhere on the planet, I can’t imagine myself going to France, Italy, or Spain, and walking right into their top wine region and say, I’m going to do what I do today. I have no doubt I wouldn’t be welcomed.
Napa did just the opposite and welcomed me and gave me an opportunity, not just as a wine region, but as a community.
The second thing, how I got into having access to these grapes, a lot of it is street work. Putting in the time, coming a lot to Napa and hanging out at a lot of places where winemakers hang out for lunch or dinner and talking to the bartenders and doing my due diligence and investigating on my own and really networking and knocking on doors. Not being afraid to knock on doors and introduce myself to people and tell them about what my plans are and see if they’re willing to sell me some grapes.
In this industry, when you buy, when you contract to somebody, you pay a little bit of what the grapes are worth when you first pick the grapes and then the rest within time in the new year or so.
A lot of what I’ve done in the beginning was pre paying. So I pre paid for the grapes while they were still hanging on the vines. It’s almost like buying the fish while it’s still swimming in the ocean. So in that sense, they owed me versus I was at the mercy of a lot of the growers to sell me grapes. They already had the money, they already got paid.
So they had to work with me in a sense and again, being honest, not being late on payments and having good relationships with the growers goes a very long way.
Can you share your Napa Dream with us that you put on your bottles and let us know what that means to your family?
Yeah, so I’m sipping right now batch number 100, the Napa Dream. So we make our wines in batches. Every single wine, and I made a little bit over 130 wines to date. Every single wine has a number.
It started with number one, which was a Chardonnay 2013 vintage. And when I first started The Vice, I had this long term vision, but I didn’t envision myself to be here today with batch number 100. So batch number 100 is an homage to batch number 1.
I named it The Vice and not my last name. As you see, most of the wine industry, it’s someone’s name on the label. I didn’t want to do that. The Vice to me is what wine is: a Vice. Napa is my vice. So it’s very personal.
But at the same time, the craft beer industry really had a boom in 2008 – 2020. What made it really successful were the names. Craft beer has some really wild names. You look at the name and packaging, and it’s what probably draws you to open the can, you buy it and try it.
At the time in 2013, there weren’t many un-conservative names in the wine business. It was still very conservative names and people’s last names. There was 19 crimes and there was The Prisoner.
I thought The Vice would be a very good name, One, because it meant something to me and Two, it’s very edgy and it’s borderline bad.
It’s not bad. It’s not bad unless you do too much of it. That’s what vices are. If you overdo it, then they become bad. They become addictions, a lot of things, and it’s an easy name to remember.
I’m going to assume almost every wine lover knows Napa Valley. Touch a little bit on the region of Napa, the soil your vineyards are using, and how that influences your aromas and your tastes as we actually get into the bottles themselves.
When people talk about Napa Valley, most of the time we talk about how this perfect Mediterranean climate that we have here, its location about 35 miles east of the Pacific Ocean, the Bay, San Pablo Bay, which is an extension of San Francisco Bay, the microclimate.
We talk a lot about the microclimate, but one thing that I think makes Napa the best wine region in the world, in my opinion, is that Napa has half of the world’s recognized soil.
It’s a paradise for someone who is really into soil because there’s so much diversity here. More than anywhere else when it comes to soil diversity, we make wine from 14 out of 16 sub regions of Napa, but within the same AVA. Within the same sub region, we have different soils.
So a lot of the wines that we make are single vineyard wine You do get to taste the purity of the terroir from a specific soil type. It’s something honestly that we can talk about for days and it’s fun for most people.
Going a little deeper in that for a moment.
We picture you in Manhattan, probably very well-dressed at that old job. Now you’re working a farm. What was it like the first time you stepped onto that vineyard.
What that experience was like for you?
For me, honestly, I always felt that my calling was to be in the countryside. Although while Napa is the countryside, it’s like the Hamptons of the West. It’s still probably the most expensive agricultural land in the world.
It’s very beautiful. But being in touch with nature and being a little isolated from the hustle and bustle of civilization, which is usually in the cities. I find a balance when I’m here in Napa because I do travel a lot. I’m on the road and I’m back to the cities trying to sell wine across the U S and also across the world.
Vineyard life, farm life, it’s my balance. It’s my happy place being in the vineyard. I’m sure you can’t picture me, but I do wear a lot now. I never thought I would ever be wearing cowboy hats a lot. But I do wear them because it covers my head pretty well from the sun.
Walk us through your favorite wines. Let’s talk about aromas and flavors and color and what you love about them so much.
First thing, I don’t have favorites. All my batches are equal to me. Every single batch has a story; is a labor of love. But the wine of the moment right now is my orange wine.
So I started making orange wines in 2020. Orange wine is the oldest winemaking style in the world. Five, six thousand years ago, when they started fermenting grapes to my knowledge, they were white wine grapes.
Today, all white wine, we take the varietals, we press or break the skin of the grape and capture the juice immediately, discard the skin. Orange wine is basically pretending to make red wine with white wine grapes. So there’s skin contact.
So we basically ferment the juice out of the grapes with their own skins and what you get in return, you get some type of orange hue in the wine. The wine I’m opening right now is my Orange of Gewurztraminer and it’s called Brooklynites because that’s where I got the inspiration out of Brooklyn. And we’re doing really well with it. It’s just been very successful for us. It’s up and coming.
This wine, Orange Wine, reminds me of Rosé of 15 years ago when Rosé just started to make a comeback or just started to grow in sales and popularity.
I also feel like with orange wine, I feel like it’s a generational thing.
If you look at Sauvignon Blanc, for example one of the top white wine varieties right now, 20 years ago, no one was really drinking Sauvignon Blanc, but it was really the Gen X that made it popular.
Same thing with Rosé I feel like Orange is just at its infancy stages right now, and it’s having it’s moment. Driven by millennials and Gen Z’s also Gen X and boomers when they see it on a wine list and they see it in the store, they get curious, maybe a little embarrassed that they haven’t had an orange wine.
They’ve been drinking wine for decades already. So there is a little sense of curiosity when it comes to orange. So it’s doing really well for us. It’s 3,000 case production right now. Our total production of The Vice is 27,000.
And Gewurztraminer, the varietal means spicy. I won’t call it spicy. I’ll call it flamboyant. Because it just pops out of the glass with so much roses, lychee, peach, apricot.
It’s a really pretty varietal and this orange wine of Gewürztraminer is certainly a treat. Very well said.
The 2020 Chardonnay. The mouthfeel, the balance, when you were creating it, how did you decide what it was going to be like?
It is an homage to batch number one, Chardonnay.
So I really wanted to create something almost like there’s a legacy and a celebration for reaching that milestone of making a hundred wines. I wanted to go back to very traditional winemaking. The birthplace perhaps of Chardonnay is Burgundy. And in Burgundy, a hundred years ago, they were not bottling every single year.
They bottled when they needed to. They had good vintages, bad vintages. So it wasn’t this cycle.
Now, the majority of the industry doesn’t age Chardonnay for more than 12 months in oak. Most people have a misunderstanding of oak and malolactic fermentation in wine.
I hear it all the time, people saying, I hate oaky chardonnays because they’re too buttery, too oaky. There’s two different things. Oaky and buttery are two different things. So the malolactic fermentation, the conversion of malic acid into lactic acid, is what gives you that creaminess in Chardonnay.
And predominantly, all red wines go through it. But in white wines, Chardonnay is the only one that goes through malo. And it is a style that’s fading. It’s boomers who love the buttery Chardonnays.
But when it comes to oak you really don’t find anybody aging Chardonnay for 30 months.
It’s a little bit crazy to do, but this was my vision as a celebration. And the funny thing is that I just came back from Miami and the joke, everybody that tasted it. They’re like, wow, what a delicious wine and how did you get the idea? And I was like the joke here in the cellar in Napa was when I was making this wine, everybody here was like, who’s going to drink this wine?
And the joke was Florida will drink it because they love big oaky Chardonnay. But the reality now in the valley and other markets too. The younger consumer is actually loving this wine because it doesn’t have much malolactic fermentation. Only 25% of the wine went through malo. So there is a little kiss of butter.
Almost like buttered popcorn, but without being too buttery, without having greasy hands. And then the oak flavor here is just amazing. Because it just pops with butterscotch and vanilla and full spices and it’s a super long finish. You take a sip and five minutes later, it’s still sitting in your palate which is quite unique for a Chardonnay.
You had a vision before you produced the bottle. How close to reality did it become, and what were the challenges to get it there?
To explain that I have to give you the background. Everything I do is not out of just because I decide to.
Everything I do is it backed by the marketplace. Most winemakers, they have an idea, they go apply it. I have so many ideas. All my ideas actually are based on creating demand that’s already in the marketplace or about to be. So a lot of what I do is research and development.
I’m not going to wait to get a market watch article last year to tell me that this varietal or this segment is trendy. I’m seeing it live in the marketplace. I’m seeing it live with the consumer. I am doing tastings in stores. I’m doing tastings at restaurants, hosting dinners, and seeing what the consumer wants.
So I’m seeing it before the rest of the industry. Everything I do is based on where the trend is going before it even becomes a trend. And it is a gamble because not everything comes to fruition. But that’s the basis of what I do is based on the wine enthusiasts, people that drink wine, their interests and what they want to have in the, what they wanna see.
Let’s talk about your Pinot Noir.
This is my house Pinot Noir. We call it the house because this is what I envision to be the house Pinot, basically a Pinot Noir that you open and whether you drink a glass or finish the bottle. If you drink a glass, you can put the cork back on it and it will be good for at least four or five days.
All our wines are made in a traditional style and they’re exposed early on to oxygen. So they’re oxygen resistant compared to conventional wines. When you open the wine; conventional wine by the second or third day, they already flatten out and turn into vinegar cooking wine. The Pinot Noir here is for the everyday occasion and it doesn’t require any food, although this pairs well with everything.
This is the only red I’ll probably pair with any type of fish. It really is a very good wine on its own. Doesn’t really require food. I make a lot of big Cabernets and big heavy varietals like Petite Syrah and certain Malbecs. Very good. You drink a glass and you start begging for food because some wines really require that.
The House Pinot is my go to wine for that everyday, anytime occasion. It is from Carneros, so it’s Southern Napa, and it’s made in a traditional Burgundian style.
What makes this wine actually unique is that a huge amount of of Pinot Noirs now in California are laced with something else to be a varietal on the label, like Pinot Noir or Cabernet. All you have to be is 75% to 85% based on the county. So there is a lot of blending and we’ve seen a lot during the past few years.
The emergence of jammy Pinot’s. It’s all cut with something big and heavy. Pinot is supposed to be lean. A beautiful aromatic varietal with high acidity. It’s supposed to age really well. So we’re going back to that traditional burgundy style.
The wine next to it is a red wine blend.
We make 14 different cabs, so many different red wine varietals. All these wines I make are 100% single varietal. I don’t like to blend. I just love to showcase the true expression of the varietal from the terroir that it comes from of Napa Valley.
I made this wine and I called it Millennial. This is batch number 96 Millennial. And this wine is a blend of different varietals. It’s like a world blend almost. It’s 63% Petite Syrah, 22% Malbec. 8% Tempranillo, Spanish varietal, 7% Primitivo, an Italian varietal, and 1% Charbonneau which is a very rare varietal that we have here in Napa. So multiple varietals, I called it the Millennial because, I found that the millennial consumer is looking more for a style when it comes to a red wine, something that’s medium body, fruit forward, softer tannins. And they’re not really much into what vintage is it, what’s the region, what’s the AVA, they are still very price conscious.
So the retail price for is $29. It’s our least expensive red wine that we make. And it’s a really mouthful of a wine. It’s very juicy. It’s like lava cake in a glass. Although it’s dry, it’s got no residual sugar. It’s still so fruit forward. And there are so many flavors from lava cake to blueberry compote to raspberry jam.
We did not put anything. No vintage, no AVA, no nothing. We just wanted to focus on the blend itself and, that’s a red wine, it tells you exactly who it’s made for.
I’m not sure if you see yourself as a foodie. Any food pairings that you recommend with your wines?
Yeah, I certainly consider myself a foodie. Half of my time alive is spent going from one restaurant to another. Granted, I don’t eat at each one of them all the time, but I do try to eat a small dish everywhere I go and try different things, different cuisines, and I love, as someone that was born in Morocco, I love flavor.
Maybe part of my success in winemaking has to do with my palate. And my taste for my open mind, the taste for food also, and being willing to try different flavors.
When you say Napa, people think Cabernet right away. No one would ever think of orange wine first. Maybe not anytime soon, hopefully one day, but as of now, everybody thinks Cabernet. And. Cabernet to me or some red, big red varietals I think the best friend for our big wines.
My favorite pairing right now is this orange wine. I find myself drinking a lot of Orange lately. And this orange gewurztraminer, favorite companion to Southeast Asian cuisines like Thai, Vietnamese does really well with it. I’ll say Indian cuisine with curries and or even Middle Eastern cuisines. The orange gewurztraminer does really well with them.
I really like to keep it simple. I love to cook with a lot of herbs and spices.
You don’t want to overwhelm it. You don’t want to ruin the taste. You want to enjoy it by keeping actually the food that goes with it simple. Just 1, 2, 3, 4 herbs or spices just to enhance the dish. and bring out the flavors of the wine.
Talking about the Vice team, you have a world class CMO and you have a genuine superhero. Can you talk a little bit about your team?
We met in 2008. We actually worked together and we’ve been together now since 2008. We’ve been married 10 years. Tori is my partner, but life partner and business partner, of course.
Her background is fashion. So she was a creative director at her last job. And she went to Parsons in New York for fashion. Her entire life she knew she wanted to be in fashion.
I wouldn’t be here today, The Vice would not exist if it wasn’t for Tori. She was crucial, especially for the creation of The Vice, the label, the marketing aspects of it. And today she’s 100% on board with The Vice. She has no other job. She’s the CMO of The Vice.
My assistant winemaker; he’s the joy of every day life. His name is Bruce Wayne and he’s an eight year old Tibetan Terrier. He’s got a better nose than any of us. He loves to be in the cellar because of the cool temperature. And as I said probably in the beginning, intertwining personal and the professional. Having him around most of the day when I’m here in the Valley, or just having him come with me, he’s a very good boy. It certainly adds a lot of happiness to what we do and it, it helps with the craft of The Vice.
You mentioned that Tori has a fashion background. What was the transition from fashion to to wine like?
Her transition was similar to mine. It was more of a hobby, part time fashion project and part time helping The Vice. And then last year, we had a baby, our first baby. After she went back to work after her maternity leave, she realized that she wanted to focus on the baby a little bit and also full time on The Vice.
Where do you see The Vice in 5 years? What can we look forward to?
Thank you for asking. The vision since day one was to be an international brand. Today we are in four international markets and 14 states in the U. S. But this secret fantasy that I’ve had since day one about creating The Vice was for the French to drink The Vice.
The French don’t drink American wine. In fact, if you are from Burgundy, you probably don’t even drink Bordeaux, or you don’t drink Sancerre, or you don’t drink Provence. They’re into their own wine regions.
Globally where we will be 5, 10, 20 years, I don’t like to really put deadlines and time limits because the passage of time does things that, it’s very subjective.
The last three years were great for our business. If anything, it spurred us to grow more than we expected. Our long term goal with The Vice is to leave a legacy in the valley and for the brand to inspire the next generation of people to be the voice for a fresh voice in Napa.
From a sales perspective, we are at 27,000 cases. We want to be at 100,000 cases. We want to be in a million cases. But most importantly, we want to maintain the quality and the integrity of the wine that we make.
Younger audiences are booking for healthier wines
There is a lot of formula wine. Wine that has probably 30 ingredients you and I can’t pronounce because it’s not FDA regulated and you know they make it taste consistent year after year and there’s a lot of chemistry that goes into it.
Our wines are very simple. There are two ingredients, grapes and a little bit of CO2 to maintain stability. So long term for us is to continue to be a true craft wine, real wine that’s good for you if you drink it in moderation.
How can we shop your wines? How can we find you?
Thank you for asking how you can help. I see myself as an ambassador of Napa Valley, so I encourage you to please discover Napa and keep it as the leading wine region in the world. We are a one stop shop for Napa Valley. We have the most diverse portfolio of Napa Valley wines at a great price point.
Please check us out, www.TheVice.com. Please follow us. Please don’t hesitate to reach out. Fun fact is that our corks have my phone number on them. You can text me, call me, DM me, FaceTime me. If I’m not in an awkward situation, I’ll pick up. But I’m very accessible. I’d love to I’d love to hear from you.
I’d love to answer your questions. I’d love to help you discover the wine industry, but specifically Napa. I’d love to help you not only discover it and enjoy it as well.
That is incredible. So thank you. I really appreciate your time.
LearnAboutWine returns with ‘The 100 Point Dinner’ at JAR Restaurant Thursday, October 5th
LearnAboutWine returns to this fantastic restaurant for another extraordinary effort – a blind tasting of 100 point wines with a 5-course dinner.
The 100 Point Dinner features 21 wines between 100 and 98 points and will be paired with a 5 course dinner.
All wines will be tasted blind, 3 at a time and revealed after guests vote for their favorites!
The question is – which 100 point wine did they prefer? Where is it from and can you guess which wine it is? Take advantage of this rare opportunity to taste “perfect” wines side by side with a delicious dinner prepared by the iconic Jar Chef/Owner Suzanne Tracht.
This event is limited so get tickets here before they sell out!
LearnAboutWine takes a $100 deposit and then post the final payment when the dinner has enough support.
___________________* Example Dinner Menu & Wine List *___________________
This is the menu from LearnAboutWine’s last engagement – the menu changes with seasonal nuances and will be very different.
They can accommodate any dietary restrictions with 72 hour notice.
First Course with a flight of Whites
Roasted Breast of Duck
Potato pancake
Kumquat shallot confit
First Course Whites:
Grosset, Riesling, Polish Hill, South Australia, 2022 | $74 – 98 Points
L.A. Loves Alex’s Lemonade Culinary Cookout Returns! Culinary Talents Return to Fight Childhood Cancer for Alex’s Lemonade Stand Foundation
Suzanne Goin, Caroline Styne and David Lentz Joined by International Chefs, Winemakers, Brewers and Mixologists to Fund Childhood Cancer Research
After a three year hiatus, L.A. Loves Alex’s Lemonade, hosted by James Beard Foundation award-winners Chef Suzanne Goin and partner Caroline Styne (The Lucques Group) along with Chef David Lentz, returns on Saturday, September 23, 2023, from 12:30 – 4:30 pm on UCLA’s Royce Quad.
L.A. Loves Alex’s Lemonade returns on Saturday, September 23, 2023, from 12:30 – 4:30 pm on UCLA’s Royce Quad.
Goin, Styne and Lentz have again enlisted the support and generosity of their culinary-superstar friends around the country who will donate their time and services to raise funds and awareness for Alex’s Lemonade Stand Foundation (ALSF) and its mission to find better treatments and cures for all kids with cancer.
The Presenting Sponsors for the cookout are Northwestern Mutual and Volvo Cars of North America.
Featuring fabulous food, wine and cocktails prepared by the nation’s best chefs, winemakers and mixologists, L.A. Loves Alex’s Lemonade is an afternoon of fantastic fare, cocktails for a cause, children’s activities, extravagant silent and exhilarating live auctions, and much more.
Returning Chefs include…
The 2023 event is guaranteed to surpass the aspirations of previous years with returning chefs Michael Cimarusti, Chris Bianco, Adam Perry Lang, Donald Link, Nancy Oakes, Nancy Silverton, Suzanne Tracht, Jon Shook, Vinny Dotolo, Rocco Whalen and Marc Vetri coming together to cook for childhood cancer cures.
First time participating Chefs…
First time participants Akasha Richmond, (LA) — AKASHA; Dana Slatkin & Brittany Cassidy (L.A.) — Violet; Drew Deckman (Baja California, Mexico) — Deckman’s; Gavin Fine (Jackson Hole, WY) — Fine Dining Restaurant Group; Tiffany Dela Pena, Tim Cardenas and Irene Widjaya (L.A.) — Caldo Verde and Cara Cara; Jeremy Tummel (Santa Barbara)— La Paloma Café; Mason Hereford (New Orleans) — Turkey and The Wolf; Roxana Julipat (L.A.) — Friends & FamilySarin Sing (L.A.) — Jitlada; Sergei Simonov (Santa Barbara) — Loquita; and Vivian Ku(L.A.) — Pine and Crane.
More chefs will continue to be announced, as well as leading vintners and mixologists from across the country.
Pricing for General Admission tickets is $195 until August 1, when the price increases to $255. L.A. Loves Alex’s Lemonade also offers a $1,500 premier ticket level that includes early access to the event, VIP seating and an exclusive invite to the private and intimate Welcome Dinner the evening before, on Friday, September 22.
The culinary cookout is family-friendly; children under the age of 12 are free with accompanying adult and do not need to register for the event.
For complete listings of participants and to purchase tickets for this year’s event visit the ALSF website. All proceeds will benefit the Foundation.
L.A. supporters enthusiastically responded with huge turnouts in the first ten years, sampling signature dishes of world-renowned chefs and reaching over $8 million in sponsorship, ticket and auction sales to date.
In addition to the generous backing of the community, prominent personalities from the entertainment industry – long time attendees Jimmy Kimmel, Laura Dern, Joe Mantegna, Timothy Olyphant, Kirsten Vangsness and others – have become champions of the cause.
More than 2,500 people, including more than 100 chefs, mixologists and vintners, attended the last cookout in 2019, which raised over 1.3 million. Those in attendance heard an inspiring speech by Jay & Liz Scott, Alex’s parents, and co-executive directors of Alex’s Lemonade Stand Foundation. Three-time childhood cancer survivor and UCLA graduate, Alexandra Keir, also spoke, telling guests about her experience with cancer and how supporters can join her and ALSF in the fight against childhood cancer.
“I’m unbelievably happy that we are finally bringing L.A. Loves Alex’s Lemonade back. Suzanne, David and I have missed being able to support this amazing Foundation and bring all of our food and wine friends together again,” said co-founder Caroline Styne.
“I always say this, but this is literally my favorite day of the year.
“‘We’re so excited to be back and we’re in awe of the commitment and generosity of Suzanne, Caroline and David, all the participating chefs, vintners, mixologists and guests of L.A. Loves Alex’s Lemonade,” said Liz Scott, Alex’s mom and Co-Executive Director of the Foundation. “It is so special to celebrate an entire decade of L.A. Loves Alex’s Lemonade! Every year we move closer to achieving Alex’s vision of finding a cure for all kids with cancer!”
For information on how to become a sponsor, contact Sara Moyer at Alex’s Lemonade Stand Foundation, (610) 649-3034 or S.Moyer@AlexsLemonade.org
Take a Deep Dive into Pop Culture with Woke Boomers Fritz Coleman, Louise Palanker on Media Path Podcast
Fritz Coleman and Louise Palanker are hosting a virtual dinner party. It’s a fun time, a good time, with lots of laughs, smiles, and a deep dive into pop culture past and present.
Have you ever become obsessed with a topic and taken a deep dive into consuming all you could uncover about it?
Media Path Podcast is here to indulge your creative obsessions. Co-hosted by Los Angeles weatherman/humorist Fritz Coleman and filmmaker/columnist and co-founder of Premiere Radio Louise Palanker.
Today we had a conversation (via zoom) with Fritz Coleman and Louise Palanker. This conversation has been edited for length and clarity.
What’s the best way to introduce this fun, flavorful conversation?
Louise: We tell folks, this is what you would be talking about if you got together with a group of friends anyway. What have you been watching? What should I stream? What’s good? So this is where every conversation eventually devolves. We just get there very rapidly
Fritz: Wheezy and I grew this podcast out of a friendship we’ve had for about 35 years, where we found out surprisingly and wonderfully, that we see eye to eye on lots of entertainment, movies, books, TV shows, and we thought, why not make this a podcast? It is a continuation of our common interests in our conversation.
So that’s what we do. We start each show with some suggestions on what people can watch, listen to, read, and that takes eight minutes. And then we always have a guest on; guests from all walks of life. We found that one of our sweet spots is television personalities from the Los Angeles area particularly ones from our growing up period, the 1960’s and 1970s boomer material and older.
But we do everything. We do politicians, we do singing stars. We’ve had very interesting books and topics that aren’t generally known to the public. I’ll give you an example. Two weeks ago. We had a show about a man who wrote a book about a woman by the name of Connie Converse, who I suppose you could describe as one of the great undiscovered musical talents in America.
She was a great songwriter and a great singer. She was never discovered, which was sad and then she just magically and mysteriously disappeared. So the book this guy wrote was about somebody that not everybody was familiar with, but it was fascinating because it was like a, ‘whodonnit’ and also the heartache of an undiscovered musical talent, that lady that started in Greens Village and all those things.
All that to say it’s Weezy and I discussing stuff we find fascinating and we hope you come along.
From the episodes I’ve watched, it feels like the most interesting dinner party you’ve been to in a long time.
Fritz: We appreciate that.
We’re gonna use that as a sales tool from now on. The most interesting dinner party you’ve ever been to. Yeah,
Louise: the food is awful.
Fritz: My dinner with Weezy.
Louise: Yeah, there’s some hard candies and it’s bring whatever you can in your purse because we, I’ve got some granola bars on the coffee table, but that’s it.
Fritz: We want the intimacy of a conversation among friends and so you, you analyzed it well. Beautiful.
Because everyone watching and listening loves food. Do you have a favorite food you’d recommend either you per personally and enjoy or something that we should be eating or cooking while we listen and watch your show?
Louise: I’m gonna recommend some water. This comes out of a filtration system near my sink. It’s just lovely.
Fritz: I happen to be a fan of Northern Italian cuisine. I won’t name specific dishes, but in general, I love risotto with a great protein like shrimp or chicken.
I love penne with a bolognese sauce. I love capellini alla checca, which is a great when you add shrimp to it and then you add a checca sauce, which is the red sauce with garlic. And so I like Northern Italian Cuisine. I don’t cook, but I can buy the best food in America. Just walking out my front door here.
Louise: Have you ever put salmon on a pizza?
Fritz: I’ve had that actually. That’s actually very good.
Louise: Very good. Goat cheese. Wonderful. I love let’s see, chicken parmesan, I think that’s what I would order.Maybe that sounds very pedestrian. But comfort foods are delicious.
Meatloaf, mashed potatoes, chicken parm. That’s the kind of stuff – any potato really, you can’t do anything to a potato that would offend me.
Fritz: I’ll tell you, LA is wonderful for that lately cuz there’s all sorts of interesting fusions going on. You have Vietnamese food and Italian food and a fusion menu.
And if you like to experiment with different palettes, this is a great city to do it in. It really is, thanks to Wolfgang Puck and some of the gourmet chefs in the town. Completely
I think what we’re all, what we’re all noticing immediately is the two of you have phenomenal chemistry. What’s the origin story?
Louise: Yes, absolutely. We know each other quite well. It’s very natural, and I’ve been podcasting since you could, you go back to 2005 whenever you got that new iPhone that said, would you like to listen to a podcast? And then you said, what’s a podcast? And then the adventure begins.
So I’ve been doing it from jump and Fritz was contractually obligated to not speak outside of his news job about anything that did not concern a weather pattern. Your newsman cannot have an opinion. That’s very distracting, especially now in our divided sensibility.
Fritz: You just can’t say anything smart, that would embarrass the station. That’s all.
Louise: So you couldn’t do commercials. It makes sense if you’re talking about the weather, you don’t wanna be thinking, oh, this guy sells batteries. You just, you wanna just get your weather cast.
So as soon as he retired we jumped on board together because I had done four podcasts before this one, and I was prepared in terms of what a podcast requires, how difficult it is. And so for Fritz, I just need his mind, his preparation, his wit and his fascination with all things interesting.
And he’s more than ready to take on the podcasting world. He’s the best.
Fritz: And this is not a brag but it’s true. You cannot manufacture chemistry. You can see two people on television. You hear them on the radio or hear them in a conversation, and you know that these two people should not be in the same room together, let alone host their own presentation.
But we just have a natural thing that was born out of our friendship really, and our common interest in stuff. One of our sweet spots is baby boomer and older music, old rhythm and blues. Weezy’s interest in music goes back to the old harmony groups like the Mills Brothers, cuz she was personal friends.
So all those things we find fun and so when we get in there we I think that the fun we’re having resonates to the audience. I hope it does.
Louise: We geek out together. It’s like watching Jimmy Fallon. You’re just so giddy that he’s that giddy. So hopefully we bring that kind of enthusiasm and just to get to meet the people that we grew up watching.
And also the excitement of when you have an author reading the book and then getting to talk to the author and, rather than having to scour YouTube for interviews that the author did, because now you’re fascinated. We actually get to talk to the person. And so we find that exciting. It’s like going to grad school for free.
Fritz: One of the great joys is having a topic that you don’t know anything about. For instance, this Connie Converse topic and the one we’re having this week we’re preparing for now, this is a guy that wrote a book about the friendship between Henry Ford, John Burrows, and Thomas Edison.
These three geniuses in a different venue, each one, but they all had this spectacular friendship and they all took a road trip in a model T Ford. I knew a little bit about Henry Ford, you know it from the Industrial Revolution and extreme antisemitism. But I didn’t realize that he had interests outside there. Louise and I are just gonna be blank slates and come into this interview with just being inquisitive, and that’s always fun. You discover something you had no idea about.
Let’s talk about both of your backgrounds.
We’re gonna go to Fritz second. Louise, bring everyone up to speed about what you’ve accomplished and those other podcasts you’ve worked on so people know the background that you bring to this show.
Louise: Yes, I began my career as a studio page, and it was one of those things where you get your foot in the door and one thing leads to the other thing.
So I became a studio page at a place called Metro Media Tape. We were doing all of the Norman Lear sitcoms. We had the John Davidson talk show. Which was where a person like me gets to meet Van Johnson. It was just crazy. Look, I’m from suburban Buffalo and here I am with Van Johnson.
It was crazy. So I’ve always just been so grateful to work in entertainment. I just consider it to be an honor. But that led to a job at a show called PM Magazine, which led to me meeting Rick Dees who was a local radio personality. I went to write his syndicated countdown show, which is called the Rick Dees Weekly Top 40, which led to me meeting other personalities at KISS FM and forming a company with them called Premier Radio Networks.
And that was a 15 year rocket ship that led to that company being sold to Clear Channel, which is now iHeart Media. At one point I went to one of my partners and I said, Hey, Craig, what are what’s the chance of me having my own show? And he said, none. And I said, I have two words for you, podcast.
Because he didn’t know that they were just the one word at that time. And I, that’s how new it was. I was doing standup comedy at the time, so I went to do standup comedy that night and I said to my friend, Laura Swisher, have you heard of a podcast? And she said, I just heard about it today.
It was just like, it was hot off the press, right? So we were like, let’s make one. That led to 100 episodes of Weezy In The Swish, which was my first podcast. And then I did one with K with teenagers where I was like giving teenagers advice cuz like I love to mentor young people.
And that one was called Journals Out Loud. And then I did one with some of my comedy friends called things I Found Online, which was people our age discovering the interne. Then Fritz retired and now I’m working with Fritz.
I never was a radio personality at Premier. I was a creator. I was in charge of all of the creative output, but Premier had shows that did not involve or include me other than behind the scenes.
And now Fritz obviously. My words, you’re an LA icon. For more than 40 years…
Fritz: Contactually, you have to say that about me. Every time you introduce me. I’m an LA icon.
Not only do you own LA TV, but you own LA stages because for those who don’t know, seeing you live is a phenomenally fun, entertaining evening. Was it a very conscious segue to get into podcasting?
Fritz: My involvement with her podcast is totally her both blame and her gift that she gave to me after I retired.
People find this hard to believe. Real meteorologists hate this story, but I’ll tell it to you anyway. I was working at the Comedy Store in 1982 and because I talked on stage about having done the weather earlier in my broadcasting career, the news director from Channel Four and his wife were in the audience that night and he came up to me after the show and he said, I really enjoyed your show, particularly the thing about doing the weather in the Navy, but not knowing anything about it.
He said, would you have any desire to come to Channel Four and do some vacation relief, weather forecasting? I was making $25 a night at the Comedy Store, and so I almost passed out. I said, of course, when do you want me to start? He said you have to audition. So I auditioned and got the job, and I did two years as a vacation relief guy on the weekends.
Filling in on the weekends and filling in for people on vacation. And then two years later, I was bumped up to the weekday weather cast position and I retired two weeks shy of my 40th anniversary. And it’s just unbelievable. I didn’t set out to have a career in weather. This opportunity presented itself.
I could continue to do standup. I came out here from Buffalo, New York where we Weezy’s from to do standup. Even as the weather job I was able to continue to do standup. And so I had two careers. One paid for my children’s education. The other exercised my ego, and as they, it both worked out.
How do you two decide on the topics and when you bring up your guests, how do you decide on your guests?
Louise: We get a lot of offers coming our way now. There’s definitely people that we go after. But we have so many folks that are pitching, when someone has something new that comes out, they make the rounds. And so we just know what our sweet spots are and we email each other with our producer Dina, and we say, does this sound good?
So for example we did not know anything about that Elvis story that you’re talking about. And when it was pitched to us, we just said Absolutely. Exactly. This is what we wanna delve into. So that is what you’re referring to, is a book about a woman who researched Elvis’s health history and discovered that he wasn’t a drug addict because he enjoyed drugs. He was a drug addict because he was trying to feel normal. He was born with disease in 9 out of the 11 systems of the body, and this is why everyone on his mother’s side dies in their forties, including Elvis.
Fritz: That was a great example of what I was talking about.
Weezy and I were just flabbergasted. I mean we’ve all known a lot about Elvis, especially Weezy and I, because we’re students of music, but there was so much in there that we didn’t realize. And that’s a great example of discovering things that you weren’t aware of that made the podcast so much fun.
Louise: And the book is by Sally Hodel and it’s called Elvis: Destined to Die Young.
I think so many people are looking for that level of knowledge and a deeper dive. I think both YouTube and podcasts allows for those deeper dives.
What do the two of you look for when it comes to interviews? Is there different angles you’re both looking to achieve or how does that happen?
Louise: If we find it interesting, we just believe that other folks will find it interesting. So we just gauge it on what fascinates us.
We’re a pretty good barometer.
Louise: We’re always looking for politics. We both call ourselves “woke boomers”.
We’ll take it. And we love history. We love biographies, we love documentaries. We’re both news junkies. We love TV, especially the TV that is close to people because they grew up with it. We believe firmly that what you loved at 10 you love forever. We talked to Marty Croft and we talked to former child stars and we talk to folks like that.
This week we talked to Nellie Oleson, Alison Arngrim from Little House on the Prairie as well. We love talking to those folks and learning what life was like as a child growing up making the television that other kids were so in intrigued by, and of course the music of our era, sixties, seventies, eighties,
Fritz: We had two documentary filmmakers on a couple of about a month or so ago. They made a documentary about Blood, Sweat and Tears, which was one of the iconic groups of the late sixties and early seventies. They and Chicago were the first bands to use horns in mainstream rock and roll. But there’s a great backstory about how Blood, Sweat and Tears were bamboozled into making a tour behind the Iron Curtain. They were the first American rock band that had ever been allowed to tour behind the Iron Curtain.
And there’s hundreds of hours of video of these guys experiencing Romania and all these less than welcoming countries. And that was fantastic because, again, we’d always been fans of Blood, Sweat and Tears. But this was an aspect of their career we didn’t know anything about. That was fantastic.
And we had Bobby Columby, who was the drummer for Blood, Sweat and Tears in the studio with us. It was really fun.
You both brought up in your own ways, “happy accidents” with guests. Can either of you suggest guests we should go back through your archives and find?
Louise: My favorite episode features Joyce Bouffant. She wrote a book called My Four Hollywood Husbands. It’s absolutely a tremendously entertaining read. She was married to James MacArthur, The son of Helen Hayes. So this kid who has a impoverished childhood and suddenly she’s hanging out with Helen Hayes. Launches a career of taking care of alcoholic husbands and finally winding up with the man of her dreams.
And it’s just, it’s quite a ride and remarkably entertaining.
Fritz: And we have guests that will always be our favorites. One of our only repeat guests, Henry Winkler, who happens to be a close friend to Weezy’s. We had him on, but not because he’s a close friend. Because when you just have a very casual conversation with him, you realize his appeal to the world.
He’s one of the most down to earth, non-condescending, brilliant guys who never talks down to you. He’s just the loveliest man in the world and who has had an astonishing career. And we’ve had him on, and we’re gonna try to get him on again because he has an autobiography coming out soon. So we hope we can coerce him into coming back on.
But yeah, we love those too. We haven’t had anybody else on twice? I don’t think so. Adam Schiff. The politician. Now his life has changed because he’s running for senator from California.
Louise: He’s Fritz’s Congressman, so he’s congressionally obligated to attend our podcast.
He’s wonderful and very funny guy as well. We’re always just really honored to speak to him. Another favorite show of mine is: The Steve’s. Steve Young and Steve O’Donnell, both wrote for David Letterman. Steve Young has created this documentary called BathtubsOver Broadway, where Steve Young becomes obsessed with industrial musicals.
It’s on Amazon Prime right now and it still gets a lot of views.
It’s fun to talk to Pat Boone and Vicky Lawrence and Johnny Whitaker and Christopher Knight. All of our comedian friends, but those are the stories that you love. Uncovering is things that you didn’t know were there and that delight you.
Let’s tell the audience where to find your show – Where do we find you?
Louise: Anywhere you type Media Path Podcast it’s gonna come up. Website, podcast, youtube, iphone.
Fritz: I have a new comedy special, which is streaming on Tubi. It’s called Unassisted Living. It’s just describing life for people of our demographic: that is old people and their parents.
That’s gonna be fun. Can we find you live on stage soon?
Fritz: I think I’m gonna be having a residency at the El Porto Theater in North Hollywood, California. It’s a fairly legendary theater, called the Maryland Monroe Forum.
And I’m gonna be doing a show there once a month for a while as I work out new material. And I’ll be advertising that on social media and elsewhere.
Summertime is hot weather, light meals and adventures outside. All of which pair incredibly well with white wines.
That’s why Mike DeSimone and Jeff Jenssen decided to write a book featuring 1000s of white wine grapes that wine lovers should try. Some are very common, some are very obscure. But they’re all worth a taste – seriously.
Mike DeSimone, Jeff Jenssen’s new book White Wine Book
Today Mike DeSimone and Jeff Jenssen sat down (over zoom) for a conversation about wine, travel, food and more!
Note: the below interview has been edited for length and clarity. The full interview is available on YouTube, with clips in this article.
We’re talking about your new book “White Wine” today, available now on Amazon and we have a lot of questions. But first, welcome to the conversation and thank you both for being here.
Thank you. Thank you. We’re thrilled to be here.
For anyone who’s new to wine, these two are absolute wine GOATs. They’re the experts. They’ve written some great books in the past, and their new book is absolutely amazing. Over the past week I’ve had the chance to show it to a lot of people in my life and what I’ve loved about it is everybody from the wine geek all the way down to people who are barely wine drinkers, have all found really interesting reasons to love the book.
In the book you mention the word “invitation” several times. You include casual tasting instructions, the food pairing index, the white wine checklist. You do such a good job of making the wine approachable.
How important was it when you were building this book, the idea of making it approachable?
Wine always is very mysterious to people. And it doesn’t have to be. We really believe it. It’s kind of like our mantra. Open up a bottle of wine, sit around a table together, and there’s some conviviality and communal, you know, and, and communality in that bottle. So when you sit down in a circle and you’re having a glass of wine together, all of a sudden, we’re not so different.
So one of the things that we really wanted to speak to is to make wine approachable. One of things I really appreciate what you just said, is that people from all levels, from wine geeks to wine novices, we specifically set out to write this book with enough information that the geek will be really happy and enough information to intrigue the novice to wanna learn more.
We’ve always said this is the kind of book that you would buy for your Dad who happens to like wine, or you would buy it for yourself or buy it for a girlfriend or a buddy that wants to learn more about wine.
But I will tell you that we’ve been honored; our last book, Red Wine (amazon.com), was actually suggested reading list for people who were studying to become Masters of Wine. So we wrote this book with that idea in mind because we’d like this book to be a reference for Master of Wine students.
I think a lot of people may not realize just how much wine you might taste in an average year.
When we are tasting wine, whether it’s for a book like this and we’re trying to decide what gets include, or when we’re writing our articles, it’s very easy for us to open up 30 bottles in a day.
But there’s also traveling, going to wine regions, and walking into a winery and visiting four wineries a day where people can pour you anywhere between 3 or 4, up to 20 glasses.
One of the things that we have to make a distinction is how much wine do we taste and how much wine do we drink.
Because when we taste wine, we may open 30 bottles, but you just have a sip, you swirl it around your mouth, you get your impression, and then you spit it out. So you can actually taste 30 or 40 wines in one sitting. The alcohol that you actually absorb in your mouth is probably equal to one glass of wine.
We really have to maintain our wits about us when we’re writing books and tasting notes. And then out of those 30 wines, we’ll choose one or two to put in the fridge and drink with dinner.
So the difference between drinking the wine and tasting the wine is a big difference. Our neighbors absolutely love us because we have these bottles with [2 inches] out of it and put the cork back in and give it to them. So they’re very, very happy. But I think one of the things that we had to do for this book is taste.
There’s about 2,000 recommended wines. I’m gonna say we we tasted close to 5,000 [wines]. Not everything made the cut.
That’s incredible. So speaking of those 5,000, how do we prevent palette fatigue?
One thing for both of us is we both drink sparkling water.
Also, we eat very simple things just to clear the palette, wipe some of the tannins from it. We’ll eat sliced baguette or plain water crackers. That kind of thing. Also, try to break it up. Don’t drink the same style of wine over and over, because you’ll stop noticing the subtleties between them.
It’s training too. I can’t run a marathon tomorrow because I haven’t trained for a marathon, but I can taste 30 wines or 40 wines tomorrow because I’ve trained my palette to discern the differences. So it’s kind of like an athlete, it has to do with training to prevent fatigue.
So staying on the idea of tasting for a second, how do we talk to a winemaker? Any tips for a less-experienced wine drinker?
One of the first, and an easy question to ask, is how much did you make of this wine? Because that actually gives you an indication of how special the wine is, right? If somebody says, ‘Oh, we make a million bottles of this every year.’ Maybe it’s not so special.
If they say, ‘Oh, we only made 2,000 bottles of this and it comes from one special vineyard, that sometimes opens up the question of how special it is.
Another question is, if it’s a blend, if it doesn’t say on the bottle that it’s Chardonnay or Pinot Grigio, and you just know that it’s a white wine, you can ask what grapes are in this.
But people who visit wineries should ask questions. Take that as an opportunity to learn. Read the book White Wine, get some knowledge, and then you go to a winery, go out to California, go to New York State, go wherever you go, and visit a winery and talk to the winemaker and talk to the people who are responsible for making the wine. They’re very generous with their time. They want you to be informed and they want you to enjoy their wine. So do your homework and then learn some more in person, and then go back and read our book again, because you’ll learn a little bit more.
Your White Wine book is a mammoth undertaking. There’s a lot of information in there. How did you create all of this?
I think actually we were lucky in that we’d already written Red Wine. We worked with our publisher. We actually walked in, knowing that some of our prior books were a little bit text heavy, and said, ‘Hey, we want to do some graphics. For the flavor profile, there might be a picture of a peach and a rose and a lemon. For the food pairing, you’ll see a little plate of pasta and a pig and a steak.’
We worked with the same editor again. We had the structure already so that was a blessing.
When our editor came to us and said we want to publish this book, we were so excited. But then we looked at each other and said, we don’t have a lot of time to write this book. Let’s let, how, how are we gonna do this? You know? So we divided and conquered.
If you love wine, you’re gonna love this book, whether you’re a novice or above.
My old boss used to tease me because back then I enjoyed white more than red. Why doesn’t white get the respect that red does?
You know, you’re very right. We had to fight for this book.
I’m an equal opportunity white wine and red wine drinker and rose, because there are wines for different occasions. Sometimes when you’re having a big heavy steak, you want a red wine, but a lot of times we’re trying to eat lighter, more vegetables, lighter cuisine. It’s summertime now. Lighter white wines really go with those foods.
There’s so many grapes in this book. Is there one lesser-known grape that you want the world to know about because it’s an amazing discovery?
We have a holiday coming up this weekend. By the time this is posted, it will just have passed. This coming Sunday is International Pošip Day, and Pošip is a wine from coastal Croatia. It grows in Dalmatia and on some of the islands. It’s this wonderful, delightful, fresh, crisp, citrusy white grape from Croatia that we don’t see a lot of in the US. It’s in more major urban markets. It’d really worthy of attention.
Were there any unexpected surprises as you created this book?
When we did Red Wine, we did single varieties and regional blend styles, like Rioja which can have three or four different grapes in a bottle and Bordeaux can be up to six different grapes. That actually includes sparkling wine we covered in Red wine.
We covered only nine regional blend styles and 41 single varieties in White Wine. I just did account. I believe we have 14 regional right grape styles. So things like White Bordeaux, White Rioja fall under a style that’s not necessarily one grape.
Is there a message that you haven’t been asked that you would love to share with a wine loving audience?
You can always learn something. Keep learning, keep asking questions.
Sometimes there are some really interesting questions that people come up with.
We are wine experts, we’re authors of six wine books now. We write for different publications. We’re mast head at two different magazines, so we really kind of know what we’re talking about, but we don’t know everything.
So, being able to understand that and admit that, wine is a continuous, ongoing journey and learning about wine is what makes it very exciting. So I’m really happy to have been on the journey so far and I hope have a lot more years on this journey to learn more about wines I’ve never tried.
So thank you so much for your time. Tell us where to find you, where to follow you, your social media websites.
We are on Facebook and on Instagram as World Wine Guys. We have a website, www.WorldWineGuys.com for a lot of our articles and videos we’ve done over the last 13 -14 years.
Go to www amazon.com and put in three words, white wine book, it’ll pop up.
And then as you scroll down under, ‘Usually bought together.’ It’s our white wine book and our Red Wine book.
We’re not the beginning and the end of wine knowledge. There are so many of our colleagues that we respect deeply. So there’s a lot to learn from everybody.
All I can say is that’s what we’d like for people to learn more, enjoy wine, open a bottle of wine with your family and friends and you know, we kind of drop all of our guards, we drop all of our pretenses and the world will be a lot better place.
Taking place throughout the month of June 2023, this exclusive culinary event promises an extraordinary dining experience for guests seeking exquisite flavors and a touch of glamour!
Colony Club’s The Club Guest Chef Series
The Colony Club, The Colony Palms Hotel’s signature restaurant, is renowned for its innovative California Fare served throughout the day, including breakfast, lunch, and dinner. Nestled in the heart of Palm Springs, guests have the option to dine in the main dining room, where they can indulge in Steve Hermann’s modern take on Art Deco glamour or choose the al fresco poolside dining patio with breathtaking views of the mountains.
The “Join The Club Guest Chef Series,” hosted by Executive Chef Michael Hung, will bring together a curated collection of celebrity chefs for four special evenings of culinary excellence. Each event will feature a delectable Five-Course Prix-Fixe Menu, Optional Wine Pairing, and selection of Specialty Handcrafted Cocktails created by The Colony Club, SO.PA, and Hermann’s Bungalows Bar Manager, Kelly David.
Chef Brittany Cassidy
The series kicks-off on Wednesday, June 7th, 2023, with Chef Brittany Cassidy, Head Chef at Violet Bistro in Westwood. Born and raised in San Diego, Cassidy’s culinary journey spans from Le Cordon Bleu in Hollywood to some of LA’s top kitchens, including Rustic Canyon and Birdie G’s. She will showcase her affinity for crave-worthy comfort food and transportive French Bistro fare in a menu that includes dishes such as her Roasted Beet Salad, and Confit Duck Leg, along with Hung’s Local Halibut Carpaccio and Sauteed Petrale Sole, finished with Cassidy’s Vegan Chocolate Mousse ($89 per person, does not include tax and gratuity).
Chef Isaias Peña
On Wednesday, June 14th, 2023, Chef Isaias Peña, Caruso Regional Executive Chef of Hank’s and Qué Padre in the Pacific Palisades at Palisades Village, will take the stage. With a deep appreciation for Mexican cuisine and fusion, Chef Peña’s culinary creations at Hank’s and Qué Padre captivate diners with their extraordinary flavors and striking presentation.
Chef Walter Nunez
The Guest Chef Series continues Wednesday, June 21st, 2023, with Chef Walter Nunez, Executive Chef of The Rex – Seaside Steakhouse in Redondo Beach. Chef Nunez’s refined approach to cuisine has elevated The Rex’s dining experience, showcasing his expertise in traditional and contemporary culinary techniques.
Chef Chris Oh
The final event of the series will be held on Wednesday, June 28th, 2023, featuring the multi-talented Chef Chris Oh (Seoul Sausage, Escala K-Town,Um.Ma SF, Kamu Ultra Karaoke) and Executive Chef Michael Hung presenting an evening of Traditional Korean Barbeque spotlighting Prime Beef and Japanese A5 Wagyu Beef served on The Colony Club’s poolside dining patio. Chef Chris Oh is known as the founder of Seoul Sausage Co and a winner of multiple TV competition shows, Chef Oh’s innovative culinary creations bridge cultural traditions and redefine the boundaries of gastronomy.
For more information on The Colony Club’s “Join The Club Guest Chef Series” coming up on Wednesday, June 7th, 2023, Wednesday, June 14th, 2023, Wednesday, June 21st, 2023, and Wednesday, June 28th, 2023, please call 760.969.1800 or to make your reservations now, please visitOpenTable.com.
The Colony Club at The Colony Palms Hotel is open for Dinner every Sunday through Thursday from 5:00 pm to 8:00 pm, and every Friday and Saturday from 5:00 pm to 10:00 pm. Lunch is server every Monday through Friday from 11:00 am to 3:00 pm. Breakfast is offered every Monday through Friday from 8:00 am to 11:00 am, and Brunch is served every Saturday and Sunday from 8:00 am to 3:00 pm. For more information about The Colony Club restaurant at The Colony Palms Hotel or to make reservations, please call 760.969.1800 or visit www.ColonyPalmsHotels.com.
ABOUT THE COLONY CLUB AT THE COLONY PALMS HOTEL
The Colony Club is The Colony Palm Hotel’s signature restaurant where Executive Chef Michael Hung showcases his innovative California Fare for Breakfast, Lunch, and Dinner. Guests of The Colony Club can dine inside the main dining room while enjoying Hermann’s modern take on Art Deco glamour or enjoy the warm breezes while dining al fresco poolside with a stunning view of the mountains.
ABOUT EXECUTIVE CHEF MICHAEL HUNG:
Chef Michael Hung, a culinary virtuoso, brings his innovative vision and wealth of experience to The Colony Club at The Colony Palms Hotel and SO.PA at L’Horizon Resort and Hermann Bungalows as their newly appointed Executive Chef.
With an impressive career spanning from apprenticeships at Daniel and Aquavit in New York City to working alongside renowned chefs in San Francisco, including Chef Traci Des Jardins at Jardiniere and Chef Roland Passot at La Folie, Chef Hung has solidified his reputation as a rising star.
Notable achievements include his acclaimed restaurant Faith & Flower in Los Angeles, which garnered numerous accolades, and the highly praised Viviane at the Avalon Hotel, recognized by food critics and publications alike.
Now in Palm Springs, Chef Michael Hung is poised to elevate dining experiences, fusing vibrant flavors, local ingredients, and his own creative flair to create unforgettable culinary journeys at these esteemed establishments.
ABOUT THE COLONY PALMS HOTEL
Opened in the 1930s, The Colony Palms has a colorful history involving mobsters, athletes, politicians, and Hollywood stars. This Spanish colonial gem, updated by celebrated designer Steve Hermann, blends Hollywood glamour with an art-
deco aesthetic. Located in the heart of Palm Springs, it provides a lush escape just steps from the city’s design district, complete with boutiques, restaurants, and nightlife. With fire pits and intimate alcoves dotted throughout the property, the exclusive and elevated setting features 57 exquisitely designed rooms and suites, unrivaled poolside dining, and a wellness spa with all the latest offerings.
This upscale adults-only boutique hotel and its inviting palm tree-lined pool are set against the backdrop of the San Jacinto Mountains. The perfect place to savor the ultimate Palm Springs experience, The Colony Palms is a laid-back yet upbeat retreat that brings a dash of Hollywood glamour to the desert.
ABOUT STEVE HERMANN:
Steve Hermann is a celebrated designer of high-end homes and hotels. As one of the most prolific designers within California, he is known as the design guru for the Hollywood elite, captains of industry, and foreign royalty.
His innovative and imaginative homes are owned by A-list celebrities, entertainment executives and members of the Forbes top ten wealthiest list. His designs have been featured on Architectural Digest, Conde Nast Traveler, Travel and Leisure, E!, MTV, ABC, as well as in hundreds of magazines and websites worldwide.
One of his projects, called The Glass Pavilion, was published in over a hundred magazines and newspapers and was the third most Googled house in the world. Steve has established a world recognized luxury hospitality company, Steve Hermann Luxury Hotels, of which L’Horizon Palm Springs served as the initial flagship property. L’Horizon has won dozens of awards including the #1 Resort in the world by the readers of Conde Naste Traveler.
Steve has followed up his success by adding The Colony Palms Hotel to his portfolio, which he has transformed into another spectacular luxury resort. When Steve is not designing residences and opening hotels, he spends his time collecting post war, European sports cars, which he enjoys driving with his wife and two young daughters. After 15 years of living in Los Angeles, Steve currently calls Montecito, California home.
