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Napa Wine: Malek Amrani’s The Vice Wine Invites a new Generation of Wine Lovers to Open a Bottle

Napa Wine: Malek Amrani’s The Vice Wine Invites a new Generation of Wine Lovers to Open a Bottle.

Winemaker Malek Amrani’s The Vice Wine is about as personal of a brand as it gets.  Each batch is crafted from single grape varietals sourced from hand selected Napa Valley vineyards that best express the grape varietal and the region.

Passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend.

The Vice Wine's Winemaker Malek Amrani

The Vice Wine’s Winemaker Malek Amrani

Today I sat down with The Vice Wine’s Malek Amrani for a conversation about luxury sales, Napa Valley’s legendary grapes, following your passion and inspirations and the future of wine for the next generation.

The conversation has been edited for length and clarity.  The full conversation can be found on our YouTube channel.

 

 

 

I just want people to understand how busy you are sharing your wines with the world. Can you share a little bit about your average calendar week?

 

Sure, thank you. First of all, thank you so much for having me today. I just literally just walked in three minutes ago I was in Miami. So I landed in San Francisco a couple hours ago and just got in here So speaking about travel, a lot of what we do is travel because you can make the best wine in the world, but it’s really the ability to go out and sell it that makes us successful or not.

It all comes down to sales. On average, for me, for the last eight years, I average about five, six nights a month at home. A lot of my time has been spent on the road. Although this year I’m trying to shift gears a little bit and spend more time here in Napa Valley and less time on the road.

Got it. So what inspired you to get into the world of wine? Any memorable celebrations?

What inspired me to get into wine was my love for it. I was fortunate enough to start tasting wine at an early age with my father. And I graduated high school at 16 in Casablanca, Morocco.

Went to Senegal, West Africa for med school. I did a year there and realized that it wasn’t for me. And speaking of celebration, I really wanted to do something that was quite celebratory on a daily basis and fun. I moved to New York and the first six months in New York I really just tried to survive and bounced around and did all types of jobs.

Winemaker Malek Amrani tasting Vice Wine barrel samples

Winemaker Malek Amrani tasting Vice Wine barrel samples

But then I quickly realized that I needed to get my hands on wine and not have to pay for it and then meet people as well, because I was new to New York and I had no friends, no family. So I wanted to meet people. I realized that working in the wine industry, wine bars, and restaurants would be ideal to fulfill the two needs that I had at the time.

I dove into the wine industry early on at the age of 18. And between 18 and 21, I worked in the restaurant world a lot. I was working 2-3 jobs consistently. I was fortunate that when I was 21, I got a job in distribution representing Diageo and Moet Hennessy Brands in Manhattan to on-premise accounts, basically restaurants, bars, hotels, and whatnot.

And during that time, I also got inspired to start importing small batch boutique wines to New York and selling them too, selling them to people I knew and make a name for myself in the industry through imports as well, beyond the territory that I had at my first job.

Then in my mid twenties, I was doing it. I realized I had done it all in the wine business, except to make wine. The wine region that I’ve always been a big fan of was Napa Valley. So I looked for a brand that kind of was a solution to what I was looking for one, a Napa Valley winery that made wine for that everyday occasion that I can afford accessibly and to a winery that made more than the classic three or four varietals: Cabernet, Sauvignon Chardonnay, Sauvignon Blanc, Merlot and there aren’t many really.

And lastly a winery that kind of broke down Napa Valley to the sub regions that there are because Napa has such a very diverse terroir and sub regions, 16 in total today. Wow. So I couldn’t find one. So I decided to make one, start one, create one. 

 

 

You worked at the biggest wine company in the world.  How did you go about getting that job?

And then what kind of lessons did you learn while being there?

 

It was out of luck. I was a buyer for a restaurant on Park Avenue in Manhattan. And I was talking to my sales rep. I asked him if he liked his job and I really didn’t think about applying or anything.  He thought that I was interested in a similar position and out of luck, they had open positions and he spoke to my first manager at the company and she called me and she asked me to meet with her.

I honestly didn’t know what she wanted to meet about. I thought she wanted to meet about the restaurant where I was working; and work on some program or something. And in less than 48 hours, I had a job. So I was quite lucky. 

But how intense and how it is working at Moet Hennessy or LVMH is a big umbrella.

It’s the number one luxury company in the world. They certainly do a lot of things, they are number one for a reason. And at the same time, I was with the sister company that also owns part of the Moet Hennessy Diageo. Diageo is the biggest liquor supplier in the world and at the time they had wine as well.

 

So in a way it is easier to walk in anywhere and say I have Johnny Walker or Veuve in my portfolio. But at the same time, from a sales perspective, it was very not aggressive, but very goal-driven. And I found myself that out of 116 months of employment, I was a top quarter performer for 112.

So it was extremely competitive and I wanted to be the best at what I did. All the time. A lot of it really has to do with building relationships and working harder than the competition and doing a lot of things right and never promising something and not delivering.

 

 

Is there a major lesson that you learned while working at that global luxury company that has helped the Vice wines?

 

Yes, I think, many things. My first, probably my most important lesson was to intertwine your personal life and your professional life in this industry. You can’t really separate them and be successful at it. I think it’s just making it work. It is a fun industry, we do go out a lot and get to enjoy a glass of wine during the day or two or three.

At the same time it is work and finding the balance between the personal and the professional and making one feed the other in a sense. It’s one of the biggest advantages that one can do to succeed in this industry.

I think you fulfilled two fantasies that a whole lot of wine people dream about doing. One being rockstar salesman at these amazing companies.  The other becoming a winemaker. 

Any advice for someone who wants to be who you were a few years ago?

Advice? Yeah, absolutely. One, it takes time.  You have to be patient; and persistent and consistent.

To build relationships and establish and build a territory and build certain sales revenue. It doesn’t happen overnight. You first gotta establish relationships and relationships come down to trust. The second thing is it really comes down to being patient and consistent.

Outlasting the competition because there’s such a huge turnover in the industry. So if you trust the process that if you stick around long enough and do certain things right for a long time, people will turn over in the industry and there will be opportunities that will pop up left and right and they will be yours for you to capture.

Personally, one of the things that really made me successful, and a lot of people may not do it, is that for 10 years in Manhattan, I commuted on a motorcycle 12 months a year. The subway was fast, but I never wanted to miss a phone call.

When the average salesperson is probably seeing 5, 6, 7 accounts a day, I was seeing consistently 15 to 20. So I was able to have a bigger territory and see my clients on the regular without appointments. I was on a motorcycle.  I was the guy just going to show up and just say hello and I was in and out, just checking on you, see if you need anything versus I have to make an appointment, find parking, all that kind of stuff.

 

 

The work ethic definitely, 15 in a day is a very deliberate choice with time and energy.

Your wines are called “Vice”.   Was there a “Vice moment” where you knew it was time to move on and become a winemaker? 

 

That moment probably lasted a couple of years. There was a lot of self questioning and self doubt on the daily because I had, at one point, two very successful businesses.

One, I worked my job on a W-2 and the other one, my own business, my imports business. And I was doing pretty well at the time in my mid twenties and, within three, four years, I may have paid a little bit over a million dollars in taxes. How do you let all this go and jump into the vice and, basically not have a revenue?

Especially in the beginning stages, it took me a couple of years to really decide what to do but The Vice, the idea started in 2013.

Winemaker Malek Amrani

Winemaker Malek Amrani

We really became a business in 2016. And I let everything go for The Vice in 2018. It took some time. At one point I was having three businesses happening all at once, and it was very stressful.

So that “Vice Moment, it wasn’t like sudden. It wasn’t quick. It was a long vice moment. 

 

 

Tell us about the regions that The Vice grapes are sourced in and equally important,  how the heck did you get grape sourced from these in-demand areas? 

So I chose Napa Valley because Napa, one, is their vice to me, hence the name of the Vice Wine, name of the brand. My vice is wine, but their vice is Napa. And I’ve always been a huge fan of Napa.

And Napa is the apex of the American wine industry is what set the tone for us, what opened, it’s what really led this American wine revolution in a sense. It all started really with Napa back in, in the 60s and 70s. So I wanted to shoot for the top because of that aspect.

And also, it’s just part of the American dream.  As an immigrant, there is nowhere on the planet, I can’t imagine myself going to France, Italy, or Spain, and walking right into their top wine region and say, I’m going to do what I do today.  I have no doubt I wouldn’t be welcomed.

Napa did just the opposite and welcomed me and gave me an opportunity, not just as a wine region, but as a community. 

The second thing, how I got into having access to these grapes, a lot of it is street work.  Putting in the time, coming a lot to Napa and hanging out at a lot of places where winemakers hang out for lunch or dinner and talking to the bartenders and doing my due diligence and investigating on my own and really networking and knocking on doors.  Not being afraid to knock on doors and introduce myself to people and tell them about what my plans are and see if they’re willing to sell me some grapes.

In this industry, when you buy, when you contract to somebody, you pay a little bit of what the grapes are worth when you first pick the grapes and then the rest within time in the new year or so.

A lot of what I’ve done in the beginning was pre paying. So I pre paid for the grapes while they were still hanging on the vines. It’s almost like buying the fish while it’s still swimming in the ocean. So in that sense, they owed me versus I was at the mercy of a lot of the growers to sell me grapes.  They already had the money, they already got paid.

So they had to work with me in a sense and again, being honest, not being late on payments and having good relationships with the growers goes a very long way.

Can you share your Napa Dream with us that you put on your bottles and let us know what that means to your family? 

 

Yeah, so I’m sipping right now batch number 100, the Napa Dream. So we make our wines in batches. Every single wine, and I made a little bit over 130 wines to date. Every single wine has a number.

It started with number one, which was a Chardonnay 2013 vintage. And when I first started The Vice, I had this long term vision, but I didn’t envision myself to be here today with batch number 100. So batch number 100 is an homage to batch number 1. 

I named it The Vice and not my last name.  As you see, most of the wine industry, it’s someone’s name on the label. I didn’t want to do that. The Vice to me is what wine is: a Vice. Napa is my vice. So it’s very personal.

But at the same time, the craft beer industry really had a boom in 2008 – 2020. What made it really successful were the names. Craft beer has some really wild names. You look at the name and packaging, and it’s what probably draws you to open the can, you buy it and try it.

At the time in 2013, there weren’t many un-conservative names in the wine business. It was still very conservative names and people’s last names. There was 19 crimes and there was The Prisoner.

I thought The Vice would be a very good name, One, because it meant something to me and Two, it’s very edgy and it’s borderline bad. 

It’s not bad. It’s not bad unless you do too much of it. That’s what vices are. If you overdo it, then they become bad. They become addictions, a lot of things, and it’s an easy name to remember.

 

 

I’m going to assume almost every wine lover knows Napa Valley. Touch a little bit on the region of Napa, the soil your vineyards are using, and how that influences your aromas and your tastes as we actually get into the bottles themselves.

 

When people talk about Napa Valley, most of the time we talk about how this perfect Mediterranean climate that we have here, its location about 35 miles east of the Pacific Ocean, the Bay, San Pablo Bay, which is an extension of San Francisco Bay, the microclimate. 

We talk a lot about the microclimate, but one thing that I think makes Napa the best wine region in the world, in my opinion, is that Napa has half of the world’s recognized soil.

It’s a paradise for someone who is really into soil because there’s so much diversity here.  More than anywhere else when it comes to soil diversity, we make wine from 14 out of 16 sub regions of Napa, but within the same AVA.  Within the same sub region, we have different soils.

So a lot of the wines that we make are single vineyard wine You do get to taste the purity of the terroir from a specific soil type.  It’s something honestly that we can talk about for days and it’s fun for most people.

 

 

Going a little deeper in that for a moment.

We picture you in Manhattan, probably very well-dressed at that old job.  Now you’re working a farm.  What was it like the first time you stepped onto that vineyard. 

What that experience was like for you?

 

For me, honestly, I always felt that my calling was to be in the countryside. Although while Napa is the countryside, it’s like the Hamptons of the West. It’s still probably the most expensive agricultural land in the world.

It’s very beautiful. But being in touch with nature and being a little isolated from the hustle and bustle of civilization, which is usually in the cities. I find a balance when I’m here in Napa because I do travel a lot.  I’m on the road and I’m back to the cities trying to sell wine across the U S and also across the world.

Vineyard life, farm life, it’s my balance. It’s my happy place being in the vineyard. I’m sure you can’t picture me, but I do wear a lot now. I never thought I would ever be wearing cowboy hats a lot. But I do wear them because it covers my head pretty well from the sun.

 

Walk us through your favorite wines.  Let’s talk about aromas and flavors and color and what you love about them so much.

 

First thing, I don’t have favorites.  All my batches are equal to me. Every single batch has a story; is a labor of love. But the wine of the moment right now is my orange wine. 

So I started making orange wines in 2020. Orange wine is the oldest winemaking style in the world. Five, six thousand years ago, when they started fermenting grapes to my knowledge, they were white wine grapes.

Today, all white wine, we take the varietals, we press or break the skin of the grape and capture the juice immediately, discard the skin. Orange wine is basically pretending to make red wine with white wine grapes. So there’s skin contact.

So we basically ferment the juice out of the grapes with their own skins and what you get in return, you get some type of orange hue in the wine. The wine I’m opening right now is my Orange of Gewurztraminer and it’s called Brooklynites because that’s where I got the inspiration out of Brooklyn. And we’re doing really well with it.  It’s just been very successful for us. It’s up and coming. 

This wine, Orange Wine, reminds me of Rosé of 15 years ago when Rosé just started to make a comeback or just started to grow in sales and popularity. 

I also feel like with orange wine, I feel like it’s a generational thing.

If you look at Sauvignon Blanc, for example one of the top white wine varieties right now, 20 years ago, no one was really drinking Sauvignon Blanc, but it was really the Gen X that made it popular.

Same thing with Rosé I feel like Orange is just at its infancy stages right now, and it’s having it’s moment. Driven by millennials and Gen Z’s also Gen X and boomers when they see it on a wine list and they see it in the store, they get curious, maybe a little embarrassed that they haven’t had an orange wine.

They’ve been drinking wine for decades already. So there is a little sense of curiosity when it comes to orange. So it’s doing really well for us. It’s 3,000 case production right now. Our total production of The Vice is 27,000. 

And Gewurztraminer, the varietal means spicy. I won’t call it spicy. I’ll call it flamboyant. Because it just pops out of the glass with so much roses, lychee, peach, apricot. 

It’s a really pretty varietal and this orange wine of Gewürztraminer is certainly a treat. Very well said.

The 2020 Chardonnay. The mouthfeel, the balance, when you were creating it, how did you decide what it was going to be like?

It is an homage to batch number one, Chardonnay.

So I really wanted to create something almost like there’s a legacy and a celebration for reaching that milestone of making a hundred wines. I wanted to go back to very traditional winemaking. The birthplace perhaps of Chardonnay is Burgundy. And in Burgundy, a hundred years ago, they were not bottling every single year.

They bottled when they needed to. They had good vintages, bad vintages. So it wasn’t this cycle. 

 

Now, the majority of the industry doesn’t age Chardonnay for more than 12 months in oak. Most people have a misunderstanding of oak and malolactic fermentation in wine.

I hear it all the time, people saying, I hate oaky chardonnays because they’re too buttery, too oaky. There’s two different things. Oaky and buttery are two different things. So the malolactic fermentation, the conversion of malic acid into lactic acid, is what gives you that creaminess in Chardonnay.

And predominantly, all red wines go through it. But in white wines, Chardonnay is the only one that goes through malo. And it is a style that’s fading.  It’s boomers who love the buttery Chardonnays. 

But when it comes to oak you really don’t find anybody aging Chardonnay for 30 months.

It’s a little bit crazy to do, but this was my vision as a celebration. And the funny thing is that I just came back from Miami and the joke, everybody that tasted it. They’re like, wow, what a delicious wine and how did you get the idea? And I was like the joke here in the cellar in Napa was when I was making this wine, everybody here was like, who’s going to drink this wine?

And the joke was Florida will drink it because they love big oaky Chardonnay. But the reality now in the valley and other markets too. The younger consumer is actually loving this wine because it doesn’t have much malolactic fermentation. Only 25% of the wine went through malo. So there is a little kiss of butter.

Almost like buttered popcorn, but without being too buttery, without having greasy hands. And then the oak flavor here is just amazing. Because it just pops with butterscotch and vanilla and full spices and it’s a super long finish. You take a sip and five minutes later, it’s still sitting in your palate which is quite unique for a Chardonnay.

 

You had a vision before you produced the bottle. How close to reality did it become, and what were the challenges to get it there?

 

To explain that I have to give you the background. Everything I do is not out of just because I decide to.

Everything I do is it backed by the marketplace. Most winemakers, they have an idea, they go apply it. I have so many ideas. All my ideas actually are based on creating demand that’s already in the marketplace or about to be. So a lot of what I do is research and development.

I’m not going to wait to get a market watch article last year to tell me that this varietal or this segment is trendy. I’m seeing it live in the marketplace. I’m seeing it live with the consumer. I am doing tastings in stores. I’m doing tastings at restaurants, hosting dinners, and seeing what the consumer wants.

So I’m seeing it before the rest of the industry. Everything I do is based on where the trend is going before it even becomes a trend. And it is a gamble because not everything comes to fruition. But that’s the basis of what I do is based on the wine enthusiasts, people that drink wine, their interests and what they want to have in the, what they wanna see.

Let’s talk about your Pinot Noir.

 

This is my house Pinot Noir. We call it the house because this is what I envision to be the house Pinot, basically a Pinot Noir that you open and whether you drink a glass or finish the bottle.  If you drink a glass, you can put the cork back on it and it will be good for at least four or five days.

All our wines are made in a traditional style and they’re exposed early on to oxygen. So they’re oxygen resistant compared to conventional wines. When you open the wine; conventional wine by the second or third day, they already flatten out and turn into vinegar cooking wine. The Pinot Noir here is for the everyday occasion and it doesn’t require any food, although this pairs well with everything.

This is the only red I’ll probably pair with any type of fish. It really is a very good wine on its own. Doesn’t really require food. I make a lot of big Cabernets and big heavy varietals like Petite Syrah and certain Malbecs. Very good. You drink a glass and you start begging for food because some wines really require that.

The House Pinot is my go to wine for that everyday, anytime occasion. It is from Carneros, so it’s Southern Napa, and it’s made in a traditional Burgundian style. 

What makes this wine actually unique is that a huge amount of of Pinot Noirs now in California are laced with something else to be a varietal on the label, like Pinot Noir or Cabernet. All you have to be is 75% to 85% based on the county. So there is a lot of blending and we’ve seen a lot during the past few years.

The emergence of jammy Pinot’s. It’s all cut with something big and heavy. Pinot is supposed to be lean.  A beautiful aromatic varietal with high acidity. It’s supposed to age really well. So we’re going back to that traditional burgundy style. 

The wine next to it is a red wine blend.

 

We make 14 different cabs, so many different red wine varietals. All these wines I make are 100% single varietal. I don’t like to blend. I just love to showcase the true expression of the varietal from the terroir that it comes from of Napa Valley.

I made this wine and I called it Millennial. This is batch number 96 Millennial. And this wine is a blend of different varietals. It’s like a world blend almost. It’s 63% Petite Syrah, 22% Malbec. 8% Tempranillo, Spanish varietal, 7% Primitivo, an Italian varietal, and 1% Charbonneau which is a very rare varietal that we have here in Napa.  So multiple varietals, I called it the Millennial because, I found that the millennial consumer is looking more for a style when it comes to a red wine, something that’s medium body, fruit forward, softer tannins. And they’re not really much into what vintage is it, what’s the region, what’s the AVA, they are still very price conscious.

 

So the retail price for is $29. It’s our least expensive red wine that we make. And it’s a really mouthful of a wine. It’s very juicy. It’s like lava cake in a glass. Although it’s dry, it’s got no residual sugar. It’s still so fruit forward. And there are so many flavors from lava cake to blueberry compote to raspberry jam.

We did not put anything. No vintage, no AVA, no nothing. We just wanted to focus on the blend itself and, that’s a red wine, it tells you exactly who it’s made for. 

 

I’m not sure if you see yourself as a foodie. Any food pairings that you recommend with your wines?

 

Yeah, I certainly consider myself a foodie. Half of my time alive is spent going from one restaurant to another. Granted, I don’t eat at each one of them all the time, but I do try to eat a small dish everywhere I go and try different things, different cuisines, and I love, as someone that was born in Morocco, I love flavor.

Maybe part of my success in winemaking has to do with my palate. And my taste for my open mind, the taste for food also, and being willing to try different flavors. 

When you say Napa, people think Cabernet right away. No one would ever think of orange wine first. Maybe not anytime soon, hopefully one day, but as of now, everybody thinks Cabernet. And. Cabernet to me or some red, big red varietals I think the best friend for our big wines.

My favorite pairing right now is this orange wine. I find myself drinking a lot of Orange lately. And this orange gewurztraminer, favorite companion to Southeast Asian cuisines like Thai, Vietnamese does really well with it. I’ll say Indian cuisine with curries and or even Middle Eastern cuisines.  The orange gewurztraminer does really well with them.

I really like to keep it simple.  I love to cook with a lot of herbs and spices.

You don’t want to overwhelm it.  You don’t want to ruin the taste. You want to enjoy it by keeping actually the food that goes with it simple. Just 1, 2, 3, 4 herbs or spices just to enhance the dish. and bring out the flavors of the wine.

Talking about the Vice team, you have a world class CMO and you have a genuine superhero. Can you talk a little bit about your team?

 

We met in 2008. We actually worked together and we’ve been together now since 2008. We’ve been married 10 years. Tori is my partner, but life partner and business partner, of course.

Her background is fashion. So she was a creative director at her last job. And she went to Parsons in New York for fashion. Her entire life she knew she wanted to be in fashion. 

I wouldn’t be here today, The Vice would not exist if it wasn’t for Tori. She was crucial, especially for the creation of The Vice, the label, the marketing aspects of it. And today she’s 100% on board with The Vice. She has no other job.  She’s the CMO of The Vice. 

My assistant winemaker; he’s the joy of every day life. His name is Bruce Wayne and he’s an eight year old Tibetan Terrier. He’s got a better nose than any of us.  He loves to be in the cellar because of the cool temperature. And as I said probably in the beginning, intertwining personal and the professional. Having him around most of the day when I’m here in the Valley, or just having him come with me, he’s a very good boy. It certainly adds a lot of happiness to what we do and it, it helps with the craft of The Vice.

 

You mentioned that Tori has a fashion background. What was the transition from fashion to to wine like?

 

Her transition was similar to mine. It was more of a hobby, part time fashion project and part time helping The Vice. And then last year, we had a baby, our first baby. After she went back to work after her maternity leave, she realized that she wanted to focus on the baby a little bit and also full time on The Vice.

 

 

Where do you see The Vice in 5 years? What can we look forward to?

 

Thank you for asking. The vision since day one was to be an international brand. Today we are in four international markets and 14 states in the U. S. But this secret fantasy that I’ve had since day one about creating The Vice was for the French to drink The Vice.

The French don’t drink American wine. In fact, if you are from Burgundy, you probably don’t even drink Bordeaux, or you don’t drink Sancerre, or you don’t drink Provence. They’re into their own wine regions.

Globally where we will be 5, 10, 20 years, I don’t like to really put deadlines and time limits because the passage of time does things that, it’s very subjective.

The last three years were great for our business. If anything, it spurred us to grow more than we expected. Our long term goal with The Vice is to leave a legacy in the valley and for the brand to inspire the next generation of people to be the voice for a fresh voice in Napa. 

From a sales perspective, we are at 27,000 cases. We want to be at 100,000 cases. We want to be in a million cases. But most importantly, we want to maintain the quality and the integrity of the wine that we make. 

Younger audiences are booking for healthier wines

 

There is a lot of formula wine. Wine that has probably 30 ingredients you and I can’t pronounce because it’s not FDA regulated and you know they make it taste consistent year after year and there’s a lot of chemistry that goes into it.

Our wines are very simple. There are two ingredients, grapes and a little bit of CO2 to maintain stability. So long term for us is to continue to be a true craft wine, real wine that’s good for you if you drink it in moderation.

How can we shop your wines? How can we find you?

 

Thank you for asking how you can help. I see myself as an ambassador of Napa Valley, so I encourage you to please discover Napa and keep it as the leading wine region in the world. We are a one stop shop for Napa Valley. We have the most diverse portfolio of Napa Valley wines at a great price point.

Please check us out, www.TheVice.com. Please follow us. Please don’t hesitate to reach out. Fun fact is that our corks have my phone number on them. You can text me, call me, DM me, FaceTime me. If I’m not in an awkward situation, I’ll pick up. But I’m very accessible. I’d love to I’d love to hear from you.

I’d love to answer your questions. I’d love to help you discover the wine industry, but specifically Napa. I’d love to help you not only discover it and enjoy it as well.

That is incredible. So thank you. I really appreciate your time.

 

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Let’s find out… 

Lovers and Other Strangers at Burbank’s Taylor Acting Studio

I didn’t walk into the show thinking of it as a “Girls Night Out”, but tonight it definitely played in that direction.    The packed theater was 70% women, who laughed, giggled and gasped throughout.

“Lovers and Other Strangers” at Burbank’s Taylor Acting Studio

Charly Taylor, Bradley Holzer, “Lovers and Other Strangers” at Burbank’s Taylor Acting Studio

Scene 1: Brenda & Jerry

Starring Charly Taylor, Bradley Holzer

What if your best and worst date was the same date?  Holzer’s “Jerry” tries to make his date night a little sexier while Taylor’s Brenda terrorizes him with naive or not-so-much wishy-washy responses.   

Taylor’s Brenda is electric as she walks on stage against Holzer’s kinetic energy.  It’s a high energy, flirty scene that stays fresh thanks to the performer’s chemistry. 

Painfully relatable.  Hilarious.  And it sets the tone for the night.  Laughing. Squirming. Following these characters through a maze of love, romance, disgust, bitterness.  

Phillip Latini, Elizabeth Kyokwijuka

Scene 2: Hal & Cathay

Starring Phillip Latini, Elizabeth Kyokwijuka

Do you love dialogue?  Phillip Latini and Elizabeth Kyokwijuka clearly love their dialogue and are having so much fun.  

Like a tennis match where they volley their bleeding hearts (and heartache) back and forth.  Heartbreak, swing, betrayal, swing, jealousy, embrace. Then repeat.  Latini offers a sneering performance demanding Kyokwijuka’s intensity and delicious she delivers. Great scene!

Art Santoro and Eugenia Kuzmina at Burbank’s Taylor Acting Studio

Art Santoro and Eugenia Kuzmina at Burbank’s Taylor Acting Studio

Scene 3: Johnny & Wilma

Starring Art Santoro and Eugenia Kuzmina

If you’ve seen Kuzmina’s work on the big screen before you know how easily she holds her stage presence.  

Tonight Kuzmina’s “Wilma” steals the scene in the first few moments with a quiet confidence and a misbehaving perfume bottle. Then like a cat and mouse game, she taunts, teases and plays Santoro’s Johnny until he can’t take it anymore.  He’s a mountain of a guy who’s gentle until he’s not.  When Santoro fires back it becomes a chess match. Physically, emotionally, psychologically.  Tossing and turning – the more they fight, the more their chemistry builds and what does that say about love?

Charly Taylor and Nathaniel Wyatt

Charly Taylor and Nathaniel Wyatt

Scene 4: Susan & Mike

 

Starring Charly Taylor and Nathaniel Wyatt

In tonight’s opening scene, Taylor is electric.  Now she visits us again. In this scene she shows another side  – calmly keeping pace while Wyatt takes the spotlight burning through his dialogue.   He bares his soul with vulnerability, angst, anger, desperation. 

Nathaniel Wyatt has leading man relatability.  Think Tom Hanks in 1984’s massive hit “Splash”.  If he and Charly Taylor aren’t pitching themselves (Hanks and Darryl Hannah, respectively) to the studios for a remake, the movie-loving world is missing out.

 

Sergio Lopez, Jordan Whitney

Sergio Lopez, Jordan Whitney

Scene 5: Bea, Frank, Rickie & Joan

 

Starring Eugenia Kuzmina, Sergio Lanza, Sergio Lopez, Jordan Whitney.

Throughout the night we’ve seen couples wrestling with every quirk and detail of relationships, healthy and not.  Here we see two married couples, one older, one younger – and how both couples are dealing with all of romance’s issues.

Sergio Lopez should win acclaim for his performance in this scene.  In a room full of bombastic characters, your eyes keep going back to him as he makes the subtlest of feelings quake the entire theater.

Sergio Lanza brings heart to the room and a baseline to Lopez’s reactions.  Lopez and Lanza should work together more often.  As Lanza’s internal boiling builds, he fills the room with emotion that all of the actors play off in the second half of the scene. The ensemble harmony is so flavorful and fun.  

Cue Jordan Whitney’s entrance who brings sunshine on a cloudy day.  Moments later, she informs Kuzmina’s performance in one of the highlights of the evening.

Eugenia Kuzmina reveals herself as a character actress

Eugenia Kuzmina reveals herself as a character actress. You know her best from several turns in Hollywood blockbusters, most notably gangsters and spies in big-budget Guy Ritchie movies.

But tonight she’s having a blast playing against type.  She’s moody and vulnerable.  Playing a lowly housewife with a lifetime of regrets. A woman in the audience goes from sobbing to full-on guffawing within seconds thanks to Kuzmina’s heartbreaking monologue in the second half of the scene.

One specific beat is so raw, honest, yet bitterly funny.  Kuzmina captures the mood.

It’s the perfect scene to end the show on.  

Eugenia Kuzmina

Eugenia Kuzmina

 

Indie Theater at Burbank’s Taylor Acting Studio is a fun date night

Why is indie theater important? Because in a town like LA, you can be sure these guys aren’t doing it for the money or the fame.  They’re performing for you tonight because they love it.

Director Jennifer Taylor Acting Studio

Director Jennifer Taylor from Taylor Acting Studio

Years ago, I was sitting in a black box theater and after the show I noticed an Oscar-winning filmmaker getting up from his seat in the back row.  On the walk out, I nudged him about why he was there.  He replied, “Eh, I had a tough week.  Got me cynical.  These kids helped remind me that I love storytelling.”  

Joe Winger at the premiere weekend

Joe Winger at the premiere weekend

If you love storytelling, give indie theater a try.  Pick a restaurant within walking distance.  Make it as date night.

Los Angeles’ A.O.C. Welcomes Celebrated Guest Sommelier Bobby Stuckey MS Feb 28

Los Angeles’ A.O.C. Welcomes Celebrated Guest Sommelier Bobby Stuckey MS Feb 28

Caroline Styne and Suzanne Goin welcome the co-owner of Frasca Food & Wine and Scarpetta Wines to A.O.C. on 3rd Street for an evening showcasing his boutique wines.

Caroline Styne and Chef Suzanne Goin will host a special evening at A.O.C. on Wednesday, February 28, 2024, featuring James Beard Foundation award-winner Bobby Stuckey of Boulder’s Frasca Food & Wine and Scarpetta Wines.

Bobby will serve as Guest Sommelier, showcasing the imported wines of Murva and his own Scarpetta Wines.

Caroline Styne has curated wine flights to be enjoyed during dinner, and guests can also choose from featured bottles from Murva or the Scarpetta wine library.

Additionally, A.O.C. will offer a selection of Italian cheeses for wine pairings. The menu will be à la carte, and reservations for the event are encouraged.

“I am beyond excited to have my idol,

Bobby Stuckey, working the floor with us at A.O.C.”

Caroline Styne

“His charisma and dedication to outstanding hospitality are inspirational.”

This evening presents a rare opportunity to meet Bobby Stuckey, a highly talented and charismatic figure in the hospitality industry.

WHEN:

Wednesday, February 28, 2024

5:30 – 10:00 p.m.

WHERE: A.O.C., 8700 W. 3rd Street Los Angeles, California 90049

Phone: 310.859.9859

Bobby Stuckey began his distinguished career in restaurants in his home state of Arizona, working his way from dishwasher to management, establishing his position as one of the leaders in the hospitality industry.

He joined the staff of The Little Nell restaurant in Aspen as a sommelier in 1995. During his five-year tenure, The Little Nell received numerous awards for wine and service, including Gourmet’s “Best Wine Service” Award; Mobile Travel Guide’s Five Star Hotel and Restaurant Rating; Wine Spectator’s Grand Award; and a nomination from the James Beard Foundation for Outstanding Wine Service.

In 2000, Stuckey moved west to work with world-renowned chef Thomas Keller at The French Laundry in Yountville, California.

Within his first year, Stuckey led the acclaimed restaurant’s team to earn the James Beard Foundation’s Outstanding Wine Service award and San Francisco Magazine recognized him as “Wine Director of the Year.”

The French Laundry received the James Beard Foundation Award for Outstanding Restaurant Service in 2003. It was during his tenure at The French Laundry where Bobby met his future business partner, chef Lachlan Mackinnon-Patterson.

With the vision of opening a neighborhood restaurant reminiscent of the Italian frascas they had visited in Italy’s Friuli-Venezia Giulia region, Stuckey and Mackinnon Patterson opened their first restaurant, Frasca Food and Wine, in August 2004, in Boulder, Colorado. Having researched and traveled throughout Italy many times, both were deeply inspired by this region in particular — the international influences of its cuisine, the profusion of local ingredients in its rustic yet elegant dishes, its passionate relationship between food and wine, and the gracious hospitality of the locals. Receiving his Master Sommelier Diploma in 2004, Stuckey has been bestowed with some of the restaurant and wine industrys’ highest honors such as James Beard Foundation nominations for Outstanding Wine and Spirits Professional, Outstanding Wine Service, and won the prestigious award for Outstanding Wine Service in 2013.

In 2007, Stuckey and Mackinnon-Patterson launched Scarpetta Wines to produce Friulian white wines. They now produce over eight varietals. In January 2011, Stuckey and Mackinnon-Patterson opened Pizzeria Locale Boulder, a full-service, contemporary pizzeria inspired by the traditional pizzerias of Naples, Italy located adjacent to sister restaurant Frasca with a similar attention to hospitality in a contemporary, laid back, interactive atmosphere. The partners also own and operate fast-fine versions of Pizzeria Locale Denver, with four locations in the Denver Metro area.

In the fall of 2017, Stuckey and Mackinnon-Patterson, along with partners Peter Hoglund, and Continuum Partners’ Mark Falcone, opened Tavernetta in Denver’s Union Station neighborhood. Located directly off the Union Station train platform, Tavernetta is inspired by Italy’s vast culinary traditions, with a menu that celebrates authentic regional classics from across the entire country in an approachable and welcoming environment. In December 2019, they opened Sunday Vinyl, a European-inspired wine bar & restaurant dedicated to providing the highest quality analog listening experience, adjacent to Tavernetta in downtown Denver.

Frasca Food and Wine celebrated 15 years in 2019 and the same year, under Bobby’s direction, the restaurant won the 2019 James Beard Foundation Award for Outstanding Service (changed to Outstanding Hospitality for the 2020 Awards thanks to Bobby’s recommendation).

ABOUT SCARPETTA WINES:

Scarpetta — The drivers of Scarpetta Wine are Bobby Stuckey M.S. and Lachlan Patterson former chef de partie at The French Laundry. They conspired to open a restaurant in Boulder, Colorado and thanks to a fateful trip to the Alpine region of Italy they had their inspiration… the cuisine and culture of Friuli. Always digging deeper for Friulian inspiration, Bobby and Lachlan travel to the region several times a year, even taking their entire staff along for a week of eating, wine tasting and general Friuli-worship every summer. It was only natural that when Bobby and Lachlan dreamt about starting their own wine label they looked first to the beautiful whites of Friuli, and Scarpetta was born. Murva – Moraro and Mariano del Friuli, Isonzo – The wines produced by Alberto Pelos at Murva are pure and vibrant.  Alberto, who spent many years as winemaker at Vie di Romans, describes the vineyard soils that comprise Murva’s vineyards as dolomitic, with small pebbles rich in iron and aluminum, and a high sand and clay content (feretto). He farms 4 hectares of vineyards that he owns, and 1 hectare that he farms in the center of town which is part of a community outreach program to support troubled youth.  The Murva wines have distinct salinity and energy that are not to be missed by any lover of Northern Italian whites.

ABOUT THE LUCQUES GROUP:

With the opening of Lucques, their flagship restaurant, in 1998, James Beard Foundation award-winning Chef/Author Suzanne Goinand award-winning Restaurateur Caroline Styne planted the seeds for The Lucques Group, a Los Angeles hospitality company that comprises two fine dining restaurants – A.O.C. in both Los Angeles and Brentwood. Along with these culinary enterprises, the company also owns the Larder Baking Company and oversees Hollywood Bowl Food + Wine, which curates all the food and beverage outlets at L.A.’s iconic music venue. The duo also operates two new restaurants – Caldo Verde and Cara Cara, and the new Dahlia cocktail bar at the Downtown L.A. Proper Hotel. The Lucques Group is dedicated to seasonally influenced cooking and focuses on sourcing local, organic produce from which Goin creates soulful dishes that are bold in flavor, vibrant, layered and complex.

Pasadena’s Newest: Pez Coastal Kitchen Brings Incredible Taste and Romance with Upscale sea and farm-to-table, seasonal California cuisine

Pasadena Newest Pez Coastal Kitchen brings Taste and Romance with upscale sea and farm-to-table, seasonal California cuisine

Executive Chef & Proprietor Bret Thompson and Lucy Thompson-Ramirez proudly announce the official Grand Opening of Pez Coastal Kitchen, their new upscale seafood focused eatery in Pasadena on Thursday, February 15th, 2024!

Grand Opening of Pez Coastal Kitchen Thursday, February 15th

Executive Chef Proprietor Bret Thompson and Lucy Thompson-Ramirez proudly announce the official Grand Opening of Pez Coastal Kitchen

Executive Chef Proprietor Bret Thompson and Lucy Thompson-Ramirez proudly announce the official Grand Opening of Pez Coastal Kitchen // Photo Credit: Jakob N. Layman

Located on the corner of Union Street and North Raymond Avenue, Pasadena’s hottest culinary spot, Pez Coastal Kitchen promises a lively and innovative dining experience with a focus on sea and farm-to-table, seasonal California cuisine.

Pez Coastal Kitchen's Oysters on the Half Shell

Pez Coastal Kitchen’s Oysters on the Half Shell // Photo Credit: Jakob N. Layman

Executive Chef Bret Thompson and Lucy Thompson-Ramirez are a dynamic husband and wife team that have made a significant impact in the hospitality industry. With their passion for culinary excellence and warm hospitality, they have created a signature name for themselves in the Los Angeles dining scene and beyond and they are now joined at Pez Coastal Kitchen in Pasadena with their magnetic team of top industry professionals Director of Operations Chris Mesa, Chef Joe Gillard, General Manager Brittany Player, and Bar Manager Mike Dane.

Pez Coastal Kitchen's Bar

Pez Coastal Kitchen’s Bar // Photo Credit: Jakob N. Layman

Chef Bret Thompson’s culinary journey began at the renowned California Culinary Academy in San Francisco where he then honed his skills at esteemed establishments such as Aqua in San Francisco, Roy’s in Hawaii, and Pinot Blanc in St. Helena, California.

Seeking international inspiration, Bret traveled to Spain to study under Chef Martin Berasategui at Restaurante Martin Berasategui, a Michelin 2-star establishment in Lasarte, Spain.

He further expanded his culinary repertoire in Lebanon at Atlas Café, then studied under Chef Bernard Loiseau at La Cote d’Or his Michelin 3-star restaurant in Saulieu, France, and then L’Arpege, Chef Alain Passard’s Michelin 3-star restaurant in Paris.

Throughout his career, Bret also had an extensive tenure with The Patina Group, working at multiple restaurants, running catering operations and ultimately becoming the Corporate Executive Chef overseeing all restaurant operations for the entire group.

Pez Coastal Kitchen's Dining Room

Pez Coastal Kitchen’s Dining Room // Photo Credit: Jakob N. Layman

In 2007 to 2022, Chef Bret Thompson and Lucy Thompson-Ramirez owned Milk Ice Cream, and in 2015 they decided to embark on a new culinary adventure together as the proud owners of Pez Cantina, their seasonal, modern, coastal-inspired Mexican restaurant and bar, located in downtown Los Angeles which quickly became a beloved dining destination and in October 2021, they expanded with a new location in Montebello, California, LA Burrito Co.

Thompson and Thompson-Ramirez’s newest venture will continue their commitment to sea-to-table and farm-to-table cuisine, but as Chef Joe Gillard joins Executive Chef Bret Thompson in the kitchen, the focus at Pez Coastal Kitchen will be on innovative techniques such as curing, smoking, and the specialized dry-aging of seafood which will be a distinctive feature.

Pez Coastal Kitchen, Rosemary Paloma

Pez Coastal Kitchen, Rosemary Paloma // Photo Credit: Jakob N. Layman

This new concept will focus on seafood, but will also extend beyond, encompassing meat, poultry, and a unique emphasis on the curing and smoking of meats and seafood, known as Sea-cuterie.

Executive Chef Bret Thompson is excited to go back to his European roots.

“I’m excited to serve seasonal cuisine with a big seafood nuance.”

Executive Chef Bret Thompson

“We will be showcasing shellfish towers like you might see in the streets of Paris at the brasseries. We’ll also be doing whole fish fries, and we have a massive open ice area where guests can see all the fresh seafood, we will be serving each night including whole fish, shrimp, oysters, sea urchin, and whatever is in season.”

Pez Coastal Kitchen, Seafood Tower

Pez Coastal Kitchen, Seafood Tower // Photo Credit: Jakob N. Layman

The Pez Coastal Kitchen Menu starts off with Appetizers which include Chilled Beets with hazelnuts, burrata, winter greens and a hibiscus vinaigrette, the Pez Caesar prepared with gem lettuce, black kale, pepitas, colossal nori crisp, and white anchovies, Black Mussels a la Bouillabaisse with smoked pepper rouille and sesame griddle cake, and Crispy Sweetbreads Fritto Misto with a black lime aioli.

The Chilled Seafood and Crudos decadently spotlight Pez Coastal Kitchen’s seafood at its finest starting with a Chilled Seafood Tower for Two showcasing a ½ lobster, six jumbo shrimp, twelve oysters, four crab claws, and two scallop aguachile shooters, with a selection of sauces – black garlic aioli, mignonette, and salsa macha, Daily Oysters on the Half Shell, Dry-Aged Kingfish Crudo, Hokkaido Scallop Tartare, and Steelhead Trout Rillette served with American sturgeon caviar, forbidden rice cake, and pickled shallots.

Pez Coastal Kitchen, Spaghetti alla Chitarra

Pez Coastal Kitchen, Spaghetti alla Chitarra // Photo Credit: Jakob N. Layman

Pez Coastal Kitchen Entrees

The Entrees are recommended to be enjoyed family-style featuring Whole Fried Fish, Alaskan Halibut, Seared Jumbo Scallops served with a smoked ham-celery fritter and truffled apple salad, Smoked Baby Back Ribs, Prime Center Cut Filet of Ribeye with a green peppercorn demi and Pez fries, Spaghetti alla Chitarra with Manila clams, mussels, and uni nage, and Crispy Half-Chicken with chicken “lule”, petite roasted carrots and radish, apricot, sage, and carrot demi.

Pez Coastal Kitchen Veggies and Sides

And finally, a selection of exceptional Veggies and SidesPotato Gratin with bacon, gruyere, and cippolini onions, Yam Skins with green tahini, whipped feta and Marcona almonds, Hickory Smoked Cauliflower Steak with a spicy kumquat glaze, and shallot yogurt, and Brussels Sprouts with Red Boat caramel, seed crunch, and black garlic vinegar.

Pez Coastal Kitchen, Citrus Olive Oil Cake

Pez Coastal Kitchen, Citrus Olive Oil Cake // Photo Credit: Jakob N. Layman

Dessert

Dessert is equally exciting with innovative delights such as Warm Chocolate Butterscotch Peanut Butter Cake with honeycomb ice cream, Citrus Olive Oil Cake served with mascarpone pistachio cream, limoncello granité, and strawberry, Mint Chip Ice Cream Brownie Sundae with Chocolate Strings, and Chai Spice Poached Pear with hazelnut crunch, tart yogurt, and blackberry compote.

Pez Coastal Kitchen, Mint Chip Ice Cream Brownie Sundae

Pez Coastal Kitchen, Mint Chip Ice Cream Brownie Sundae // Photo Credit: Jakob N. Layman

Bar

Complementing the mouthwatering menu is the well-stocked Pez Coastal Kitchen Bar, a long contemporary bar with a stunning emerald marble bar top, high ceiling, and magnificent fans making it a haven for cocktail enthusiasts and diners alike.

Pez Coastal Kitchen, Matcha Sour

Pez Coastal Kitchen, Matcha Sour // Photo Credit: Jakob N. Layman

Bar Manager Mike Dane has curated an exceptional cocktail program, featuring the Rosemary Paloma, Matcha Sour, Chartreuse Colada, and the signature Happy Wife, Happy Life comprised of Redemption High-Rye bourbon and Liquid Alchemist Apple Spice with a sugared apple crisp, along with an extensive selection of Premier Spirits, Wines, and Beers

Pez Coastal Kitchen, Lounge & Bar

Pez Coastal Kitchen, Lounge, Bar // Photo Credit: Jakob N. Layman

 

Pez Coastal Kitchen sits in a historical building that was built in 1896 and was completely transformed and redesigned by Margee Drews Design to exude a California-Mediterranean coastal feel across multiple spaces.

Guests enter a beautiful light and airy dining room with a stunning feature wall, large plush booths and banquettes with sleek wood tables surrounded by plush greenery, warm and welcoming lounge separated from the dining room by grand Mediterranean arches with high industrial ceilings and romantic Havana-style fans, a prominently placed cocktail bar and open kitchen.

drinks with friends, intimate dinners, group gatherings, or special events

Whether for drinks with friends, intimate dinners, group gatherings, or special events, Pez Coastal Kitchen promises an exceptional experience for all who walk through its doors!

 

As Co-Owners Executive Chef Bret Thompson and Lucy Thompson-Ramirez continue to innovate and reinvent themselves, and Pez Coastal Kitchen in Pasadena promises a unique blend of California coastal cuisine, thoughtfully crafted cocktails, specially curated wines, and their dedication to excellence ensures an unforgettable dining experience that celebrates vibrant flavors and genuine hospitality.

The Pez Coastal Kitchen official Grand Opening is Thursday, February 15th, 2024.

Pez Coastal Kitchen will be open for Dinnerevery Wednesday, Thursday, and Sunday from 5:00 pm to 10:00 pm, and every Friday and Saturday from 5:00 pm to 11:00 pm.

For more information about Pez Coastal Kitchen or to make reservations, please call 626.210.0775 directly or visit www.PezPasadena.com.

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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