Come get your game on while getting your taco and tequila fix at Loteria Taco Tuesday at El Granjero Cantina, L.A.’s most colorful Mexican cantina!
Starting this Tuesday, September 13th, 2022 and specially selected Tuesday evenings through November 2022
Guests can come play Loteria from 6:00 pm to 8:00 pm while enjoying special $10 Taco & Baby Nacho Specials, Taco Tuesday Special, Handcrafted and Frozen Margaritas, Carafes of Margaritas, Prizes, and much more.
With its lively, bright, and inviting indoor-outdoor seating and great patio for people watching, El Granjero (pronounced gran-heh-roh) Cantina is introducing
El Granjero Cantina’ s Loteria Taco Tuesday
starting Tuesday, September 13th and then running on Tuesday, September 27th, Tuesday, October 4th, Tuesday, October 18th, Tuesday, November 8th and Tuesday, November 22nd, where guests can grab their sombreros while playing a lively game of Loteria, a traditional game of chance, like bingo, but uses beans and images on cards rather than numbered ping pong balls.
Guests can enjoy Executive Chef Jenni Sklar’s modern Mexican specials
featuring her Chicken Dorado Tacos ($10) with salsa verde, sour cream and cotija cheese, Avocado Tacos ($10) made with chipotle aioli, marinated kale, corn salsa, and pickled red onion, Carnitas Tacos ($10) served with braised pork, guacamole, cheese and pickled red onions, Baby Nachos made with Guajillo cheese sauce, shredded cheese, black olives, pickled red onions, salsa verde, pico de gallo and sour cream, and guests can add their choice of protein including Pork Carnitas, Soyrizo or Tomatillo Chicken ($5), Braised Beef ($6.50), or Steak ($10) with an additional side of Guacamole ($4).
El Granjero Cantina Taco Tuesday Special
Chef Jenni is also offering up a Taco Tuesday Special ($25) featuring one Taco Plate with a choice of Chicken, Carnitas or Avocado Tacos and one Classic or Skinny Margarita.
Keep the party going
El Granjero Cantina keeps the party going by offering up Frozen Margaritas and Frozen Mojito’s ($10) and EGC Margaritas By The Carafe
including Classic, Skinny or Watermelon Margaritas ($44), Cadillac Margaritas ($50) or fresh Mango Margaritas ($54) to share with the entire table!
El Granjero Cantina will be celebrating Loteria Taco Tuesday starting Tuesday, September 13th and then on Tuesday, September 27th, Tuesday, October 4th, Tuesday, October 18th, Tuesday, November 8th and Tuesday, November 22nd from 6:00 pm to 8:00 pm.
For more information about El Granjero Cantina’s Loteria Taco Tuesday or to make reservations, please call 323.879.9324 directly or visit www.CantinaLA.com.
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Weekend Wine Trip to Colorado: Winemaker Ben Parsons from The Ordinary Fellow reveals wine, food and nature in Palisade CO
Weekend Wine Trip to Colorado: Winemaker Ben Parsons from The Ordinary Fellow reveals wine, food and nature
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Just to touch on background a little bit, you were the winemaker and founder of a very successful urban winery, the Infinite Monkey Theorem.
Then you chose to move on to where you are now at The Ordinary Fellow.
What was that transition like for you?
Ben Parsons:
The Infinite Monkey Theorem was really about disrupting the wine industry and trying to make wine fun and relevant and accessible.
We were the first ones in the U.S. to put wine in the can. We started kegging in 2008.
It was really about creating these urban winery spaces, just a tap room for a craft brewery in a city where everyone could come down and enjoy.
After 11 years of taking that to a 100,000 case production distributed in 42 states, there was a really good opportunity for me to get back to what I wanted to do, which is being in a vineyard.
Even though that might sound like a cliche, there is something quite romantic about farming and being surrounded by nature and really trying to make the very best wine you can from Colorado fruit that you grow and putting it in a bottle versus buying someone else’s wine and putting it in a can, they’re like two very different things.
I had an opportunity to take over a vineyard in southwest Colorado down in the Four Corners just outside of Cortez, where the Four Corners meet.
It was in disrepair and hadn’t been pruned in four years. So I got back in there and now it’s looking really good.
So that’s taken 4 years. Yeah it’s relatively small. It’s 13 acres of Riesling, Chardonnay, Cabernet Sauvignon.
Sits at 6,000 feet elevation. So very high for a commercial vineyard. And it’s beautiful.
It sits on a national monument called the Yucca House, which is an un-excavated ancestral Pueblan ruin from between the 10th and 12th century.
Starts at Mesa Verde, which most people are familiar with for the ancestral cliff dwellings from the Pueblans down there. It’s just a beautiful location.
Yeah, two very different things, but kind of coming full circle almost as to what I got me into the industry in the beginning, back in the late 90s.
And now back there, but doing it on my own.
Palisade Colorado Winemaker Ben Parsons takes a Vineyard Tour
Joe Winger:
Your famous quote in the wine world: “I miss being in the vineyard”
So for our audience, who’s going to go to wine country this weekend or this summer, when they take a vineyard tour, what should they be looking at?
Ben Parsons:
As to how wine gets from a vineyard and a grape to a bottle. Most people think it just ends up on a grocery store shelf and that is not the case.
It’s really the idea that you could grow something from rootstock, farm it, suffer the vagaries of agricultural production, deal with all of those challenges, do it in a sustainable way.
Determine when you’re going to pick that fruit. Take it into the winery. Ferment it. Turn it into wine. Age it in a barrel. Bottle it. Decide on the branding. Decide on the naming. Come up with a label design.
Take it to all of those small awesome restaurants that everyone wants to hang out at because they’re making great food and getting good press.
You see my wine or I see my wine on someone else’s table, drinking it and to think where that came from.
And how many times those grapes got moved from a to b and then back, from b to c and then c to d whether it be like shoveling grapes with a pitchfork for a destemmer.
Or shoveling fermented grapes into a press with a Home Depot bucket.
Or picking that case up and taking it from here to here, that got handled so many times, so much went into that, that I think there’s a huge disconnect amongst most consumers.
Palisade Colorado Winemaker Ben Parsons on the Area’s Natural Beauty
Joe Winger:
You chose to be in Palisade, Colorado making your wine.
Tell us a little bit about the region and why someone should come visit you in Colorado?
Ben Parsons:
Palisade is beautiful. It’s on the Western slope of Colorado. It’s about a 4 hour drive West of Denver over the mountains.
About 4 1/2 hours East of Salt Lake City.
It’s an American Viticultural Area designate called the Grand Valley and it’s pretty stunning.
You come through this Canyon called the Back Canyon on the North side, you have these book cliff mountains that rise above you on the South side, you have the Colorado River, and it’s a very niche microclimate. It’s definitely an agricultural community.
What a lot of people don’t realize, because they just drive straight past on I-70 is it’s proximity to all things good, outdoorsy.
Within 28 minutes I could be at a local ski resort called Powderhorn. It got 32 feet of snow last year
I’m an hour and a half from Aspen.
I’m an hour and 20 minutes from Moab.
I’m a 10 minute drive from Fruita, which has the best mountain biking in the world.
It’s all old Indian territory. There’s wild mustangs up on the book cliffs.
It’s known for its fruit. It’s actually known for its peaches, believe it or not. Some of the best peaches grown anywhere in the United States. Arguably the best.
But it’s a very small microclimate.
Palisade is around 4,500 feet elevation. There’s about 26 wineries you can tour and visit. Take a few days, spend a weekend.
There’s some good local restaurants, growing their own produce and making real good farm to table food.
Grand Junction is a city that in the last 5 years has really exploded.
And Grand Junction is 10 minutes from Palisade. It went through a series of boom and busts during the oil shale boom business back in the day, but now it’s strongly focused on tourism.
Lots of people are leaving the front range of Denver, Colorado Springs and moving to the Western slope for a kind of quality of life.
Also we have a lot of California transplants because it is cheaper to live. You are outdoors all the time. You can travel long distances very quickly. I put 42,000 miles on my car this year delivering wine all over the state of Colorado.
I feel like the state and this particular area has a lot going for it. Definitely more than enough to fill a long weekend or a week’s trip.
Exploring vineyards, food, farms, outdoor opportunities.
Taking a trip to Moab, it’s really pretty. It’s one of the reasons I moved here.
I’d been in the city for a long time. I grew up just South of London in England, but I lived in London for some time and I loved it when I was young. I love Denver as well.
When I started the Infinite Monkey Theorem, that was really when a lot of people were moving to Denver and it was becoming something substantial.
It was one of the fastest growing cities in the country at that time.
I feel like we were a big part of pushing that growth and in tandem with the other food and beverage scene, like craft breweries and good restaurants.
Joe Winger:
You’ve mentioned different restaurants and food and dinner. Our audience primarily are foodies. We’re in Colorado for a wine weekend, we come to the Ordinary Fellow for a wine tasting.
Can you suggest a few places and different cuisines that are a must visit within 20-30 minutes of you?
Ben Parsons:
In Palisade there’s a good restaurant called Pesh. One of the former line cooks at a linear in Chicago started it with his wife, maybe 5-6 years ago. It’s excellent.
In Grand Junction, where most people stay there’s a few good restaurants started by this guy, Josh Nirenberg, who has been nominated for James Beard award several times for best chef and has one called Bin 707, Then he just opened a third called Jojo’s. He also has a kind of trendy taco spot called Taco Party, which is a fun name.
If you like craft cocktails, there’s a new place that opened called Melrose Spirit Company. Guy opened it in a hotel that was recently renovated. Really cute, really excellent cocktails.
Joe Winger:
Let’s get into the wine geek stuff now and talk about your vineyards. You have Colorado Box Bar, Hawks Nest.
So let’s talk through terroir, soil type, elevation.
Ben Parsons:
So Box Bar, It’s in Cortez, sits around between 6,000 feet elevation.
It’s on this weatheral loam that has some clay in it, which has these water retention properties. It is essentially a desert. So you do have to drip irrigate, there’s less than 7 inches of precipitation a year.
So very little rainfall which is good in some ways in that there is very little disease pressure.
You’re not having to spray. There’s no necessity to spray for powdery mildew or anything down at our vineyards.
It’s essentially farmed very minimalistically.
Lagging very sustainably, which I know people appreciate.
Riesling, Cabernet Sauvignon, Chardonnay. We’re just planting some Chenin Blanc and some Charbonneau, which is an italian red varietal as well.
Hawk’s Nest is not my own property, but I work with a grower called Guy Drew who planted four different kinds of Pinot Noir and two different kinds of Chardonnay there.
That vineyard is at 6, 800 feet and that is the highest commercial vineyard in North America.
Similar soil properties as the Box Bar. Making some really good Pinot Noir.
I think what’s interesting about Colorado is we have a very short growing season, 155 – 165 days. Napa has 240 days. That’s frost free days.
So the thing is that we have such high sunlight exposure because of the elevation and the ultraviolet light that we have the same number of degree days as Napa Valley. So we can ripen like Cabernet Sauvignon, but we’re ripening it in a shorter period of time. That’s fairly unique.
The Ordinary Fellow is really focusing on traditional French varietals from Chenin Blanc Chardonnay, Cabernet Sauvignon, Syrah.
Most recently we took over a vineyard in Utah so I’m actually farming a vineyard about 1 ½ hour drive from Moab called Montezuma Canyon Ranch.
That’s this ancient sandstone with a little bit of clay in there that was planted in 2007. 12 acres of Chenin Blanc, Merlot, Riesling Chardonnay. We made an awesome Utah Rosé vineyard last harvest 2023, which we just released.
You don’t see that many wines from Utah so that’s why I’m excited about it.
I think there’s only 6 wineries in Utah and I’m not sure that many of them get their fruit from Utah.
Joe Winger:
You mentioned that you have one of the highest peak elevation commercial vineyards in North America.
What are the benefits and the disadvantages to such a high elevation?
Ben Parsons:
If you think about spending any time on a mountain, it can be really warm, but as soon as the sun goes down, it gets very cold.
So having high elevation vineyards, even though you might be in a quite a hot growing region as soon as the sun goes down, the temperature does drop.
You have a large diurnal temperature shift.
So in Cortez, in the growth, during the growing season or during ripening, say late September, mid September, late September. We could be 85 to 90 in the day, but 45 to 50 at night, which is a really big temperature swing.
It basically means that the vine has a kind of chance to just shut down and rest.
From an enology perspective, you can retain more natural acidity in the fruit because it’s not being metabolized by having a lot of sunlight constantly and higher temperature. So we don’t have to make any artificial acid additions or anything like that you may have to do in more established wine regions in the United States.
Our wines all have really great balance to them and really good acidity. None of them are overdone. They’re not big, jammy, overly alcoholic.
They’re all well balanced between acids, tannin, alcohol, sugar, but they’re all bone dry.
There is no fermentable sugar in any of them, which leads to palate weight and mouthfeel, but but they’re not sweet per se.
Even my Riesling is bone dry.
Joe Winger:
During the Infinite Monkey Theorem days you led the canned wines movement.
How does it feel seeing it become so incredibly popular and any big lessons you learned from that experience?
Ben Parsons:
I genuinely believe that [we led with canned wines]. In 2009 we entered into a R and D project with Ball Corporation, the largest supply of aluminum cans in the world.
To figure out how to can wine and everyone thought it was stupid and everyone just turned their noses up at it and thought that RTD wine and RTD drinks were stupid.
It’s a tough question because I think that canned wine is good because of its use application, primarily. Where you can take it and where you can drink it.
Now, very rarely do I see people putting the best wine they’ve ever made in a can. So I think it’s all about where you want to drink it, who you want to drink it with. There’s definitely this kind of utility aspect to it.
Also price point wise, you don’t see that many canned wine, four packs above $16,
I would say so. Yeah, price wise, it’s fairly economical from a sustainability perspective. It makes a lot of sense.
But from an absolute quality perspective, you’re probably still going to be buying bottled wine over canned wine.
It’s all about where you’re going to consume it.
Sometimes when I see it I think about when you start any category, there’s always those people that are out there doing it way before anyone else is doing it. It’s those people that usually don’t reap the benefits of it because they put all of the effort into it.
I look at LinkedIn occasionally and I’m just baffled by people that think that it’s a new thing. It just blows my mind.
Joe Winger:
You have an excellent sparkling wine and you’ve mentioned England’s excitement about the sparkling.
Why is England falling in love with sparkling wine? And why should all of us be falling in love with sparkling wine?
Ben Parsons:
Historically, England has consumed a lot of sparkling wine.
But in terms of actually growing grapes and making their own sparkling wine, that’s happened in the last 20 years.
That’s one of those unfortunate advantages of global warming in a kind of isolated geographical area that previously, you wouldn’t have been able to ripen Chardonnay, Pinot Noir, Pinot Meunier.
It would have been a challenge making really good sparkling wine in Kent and Sussex and Southeast England where a lot of it is made.
But with a few degrees temperature rise, that’s now possible. And it’s the same chalk escarpment as champagne. They’re very close to each other.
They’re just separated by 24 miles of the English Channel, right?
So they’re actually geographically very close to each other a little further than 24 miles, but climatically very similar.
So actually, a lot of French champagne houses have bought up land in Kent and Sussex over the last 20 years and have been planting that, and now some of the bubbles are coming out.
Joe Winger:
When I have an opportunity to speak with an Oregon winemaker, we often talk about the challenges based on their region. Do you feel like you are also in a region [Colorado] that’s more problematic?
Can you share a lesson you’ve learned from solving some of those problems?
Ben Parsons:
The whole industry because of the shortness of the growing season, it’s always on a knife edge because you can have late spring frosts that can come through a bud break and just wipe you out.
But you can also have these freak-like early winter freezes in October where there’s there’s still fruit hanging or maybe it’s just come off and it goes from 70 degrees in the day to 8 degrees suddenly, and the sap still flowing in the vines and then all of the vines, the trunks split, the cordon split.
That’s what happened in Palisade maybe 3 or 4 years ago now.
Then in Cortez where Box Bar is, last year we had a hailstorm come through just after the bud break. So our Chardonnay was out and got wiped out. Then the secondary buds pushed and we went from a crop of 36 tons to 10 tons overnight.
That’s just agriculture anywhere. Unfortunately that’s just one of the risks.
Joe Winger:
Let’s talk about wine. Their flavor profiles. The different bottles you offer.
When we come visit your tasting room in Palisade, Colorado any hints about what they should be excited to taste?
Ben Parsons:
Blanc de Noir
Yeah the sparkling wine, that’s Blanc de Noir, so that’s 100% Pinot Noir. That’s about as geeky as it gets, because that’s single vineyard, single grower, single clone of Pinot Noir. only 8 months in barrel. The base wine was barrel aged for about 6 months, and then it was entourage, lying on its utilise in a bottle for six months.
Then it’s put on a riddling rack and hand riddled one bottle at a time. Then disgorged by hand, just take the top off, put your thumb over the top of it so nothing comes out and then no dosage.
So again, just super geeky, like really bone dry, like really crisp, great acid. So that is that wine is super hands on.
It’s delicious. It still gets those more developed, brioche-y notes. Texturally it’s very pleasing on the palate. I think we make really good method champignons, bottle fermented sparkling wine.
Chardonnay
A lot of people these days think it’s trendy to not like chardonnay, because they heard somewhere about that, but there are actually some really good Chardonnays out there, which aren’t all aged in new French oak and haven’t all gone through like a creamy buttery secondary fermentation. And I think mine is one of them. It was aged in 8 year old barrels. So there’s really no influence on it at all.
It’s all hand harvested or whole cluster pressed. I think that wine has a really pretty texture, like this palette coating texture but it has really good acidity and it smells like a ripe peach or a dried apricot. It’s really pretty.
Pinot Noir
Our red pinot noir. Again that spent just 9 months in neutral barrels so I think there was a trend like 20 years ago to put everything in a brand new barrel and every winemakers thought it was cool, but you know in the last 5 – 6 years, I think that has changed
Winemakers are really trying to let the soil and let their vineyards speak for themselves.
Minimal kind of intervention to a certain extent. It is the trend.
Our Pinot Noir has done really well. It’s on the much lighter side. I would say it’s more like a German style Pinot Noir, like lighter with really good acidity, firm tannin. Beautiful aroma.
I think all of our wines are just very well balanced. Very food friendly, very clean. They’re not funky. I’m very proud of that.
Joe Winger:
I’m assuming balance and the clean is a style choice by you?
Ben Parsons:
Balance is easy because it’s done in the vineyard because of the elevation and the retention of acidity. It’s just about when you pick it. So you’re tasting [the grapes] for flavor and like phenolic ripeness and the seeds being brown, et cetera, but you’re also testing a few for your pH, your titratable acidity and your sugar levels. Then you make an informed decision as to when you’re picking it.
The cleanliness part of it really just comes down to the fact that I feel like winemakers, even though this doesn’t sound very romantic, you’re almost just like an insurance manager in that you don’t want to mess it up.
So you make informed decisions, preemptively. You top your barrels, like every 2-3 weeks, you do things to make sure the wine, does not end up flawed through a secondary characteristic developing.
Sometimes that’s a flavor enhancer and sometimes that’s good, but when it’s overdone… I believe there are a lot of wines that they get away with it these days. To me it’s just bad winemaking.
I’m definitely kind of a minimal interventionist
Joe Winger:
I always feel like white wine doesn’t get enough love and respect. People love talking about the complexities of reds. You make a phenomenal Riesling.
Ben Parsons:
Interestingly I really don’t drink red wine anymore. Occasionally I’ll drink some Pinot Noir, but I much prefer drinking white wines. I think a lot of people in the industry crave acidity, and yeah, my reasoning is a good example.
The general consumer in the U. S. still thinks that all raisins are sweet. I think that’s just a common misconception, that’s purely a stylistic choice from the winemaker, and my choice is to allow the yeast to ferment all of the sugar until there is no residual sugar.
To have a wine with high natural acidity that pairs well with food. That’s my choice as a winemaker. Those are the wines that I enjoy most that kind of just leave your palate just like this rasping acidity. Take the enamel off your teeth, and but have beautiful aroma.
Our Riesling is starting to show some characteristics from being in the bottle for 18 months. Where it gets those kind of, it’s tough to say about making it sound bad, but those more kerosene-y , kind of petroleum, kind of eraser like notes, which are very typical of Riesling, intertwined with really nice citrus and green apple.
Yeah, and like really just good structure. That benefits from growing at elevation here for sure.
Joe Winger:
Petit Verdot is probably lesser known, less popular, but it deserves all the love anyway.
Ben Parsons:
Petit Verdot, interesting, like one of the six red Bordeaux grape varieties. Bordeaux is maritime climate. It’s much cooler than Colorado.
It doesn’t really get the chance to ripen as well as it does here. So when it can ripen, it doesn’t just need to get blended into Cabernet Sauvignon or something to just give it more tannin and more structure.
Here it can stand alone as a single varietal.
The greenness is gone. The tannin is not like just rip your face off tannin. It’s well developed. Like silky, velvety, firm, but not like really dry and like Petit Verdot can be. Aromatics are very lifted on it, and it’s not a massive red wine by any means.
That’s grown at a vineyard about half an hour from Box Bar called Canyon of the Ancients and that vineyard was planted in 2006.
Unfortunately we only made about 99 cases of that wine. It’s fun to introduce people to wines that they probably haven’t heard of, but wines that that can stand up to any good red wines that you may have heard of.
Palisade Colorado Winemaker Ben Parsons reveals his Favorite Food
Joe Winger:
Do you identify yourself as a foodie? Can you pick 1-2 of your bottles and your favorite dish for dinner tonight?
Ben Parsons:
Yeah I would definitely pair my Riesling with a Thai curry or even a panang curry. I think it does really well with oriental food that has some level of heat to it. But also I think it does really well with a charcuterie plate, some almonds and some cheese. I think you can’t go wrong with that.
Then my Petit Verdot, for example I think there is more tannin in there. For those of us that like the light grilling you couldn’t go wrong with serving that with a ribeye. It’s delicious. Or if you’re cooking a little heartier food in the winter, maybe a lasagna. Something that can really work with that tannin.
I think my wines do well with a lot of different food just because of the balance that they have, they’re not going to overpower the food and vice versa, which is what it’s all about.
But I also enjoy them, just having a glass on its own, to be honest. When I get home from work, sometimes I love that.
Joe Winger:
I’m watching your Instagram videos quite a bit, and it seems like you’re having a lot of fun sharing knowledge, showing your vineyard, showing what it’s like day to day.
Ben Parsons:
The one time that I do enjoy social media is when you’re in the vineyard or you’re doing something that seems that other people might never have seen before.
I’m in awe of where I am because I feel like it comes across in those videos. It’s pretty down here today, and those are beautiful vineyard sites.
Or if you’re filtering a wine or racking a wine or, trying or shoveling grapes.
Just the imagery comes across and really shows how much work is involved in it. I always struggle when it’s like go take a photo of a bottle of wine in front of a restaurant. I don’t know how you make that look cool.
Find more about Ben Parson’s The Ordinary Fellow website, instagram
More about Palisade, CO
Stuck in LA Dating App Hell? Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Stuck in LA Dating App Hell? Dating Expert Andrea McGinty makes it easy with 33000Dates.com
We’re with Andrea McGinty, dating expert from 33000Dates.com
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
So often we talk about food and wine and it’s usually for dates, romantic nights out, date night, anniversaries, vacations.
Today we’re going to get to the source of what those date’s are actually about. So with us is a dating expert, Andrea McGinty from 33000dates.com.
Joe Winger:
So just to start things off, what inspired you to become a dating coach?
Andrea McGinty:
You mean what inspired an accounting / finance major to become a dating coach?
I started this when I was in my 20s. So this is the 1990s.
There’s no Google yet. There’s no online dating. It’s going to happen in the late 90s, but it hasn’t happened yet. At that point I was living in Chicago and I was getting married and five weeks before the wedding, he called it off and it was like – boom!
What do you do? First I cried, of course…
Anyway my friends started fixing me up on dates, still in your 20s and you know how those dates go,
They know someone that’s single, so they think you should like them, blah, blah, blah…
After some of those dates I was really thinking about it and I thought, it’d be great if there was a place you could go, like an executive recruiter for your professional life.
The same thing for your personal life.
And of course, there was nothing like that at the time. Even in high school and in college I fixed up two of my suitemates. They’re still with their husbands that I fixed them up with.
I was already good at this and I thought I could start this.
Anyway, fast forward.
I started a company in Chicago called It’s Just Lunch. Where people meet for lunch. We do all the work.
Fast forward, 15 years later, it’s still the same.
[At my first dating company, It’s Just Lunch] we had 110 locations globally and then I sold. Timing was perfect because online dating was coming out of its infancy and it was a mess it at first, just the scammers, the crazies, the horrible stories,
I thought, “Oh, wow, there’s a need. People have no idea what to do online and how to date.”
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Joe Winger:
Is there one big lesson to learn how to be more successful with dating in today’s world?
Andrea McGinty:
I think there’s a couple, there’s probably two lessons to learn.
#1 is you need to understand how to navigate online dating because there’s over 1400 sites out there.
#2 you’ve got to be really careful that you don’t give up too quickly.
Most people give up in the first 2-3 weeks because they go online, see a bunch of people, they probably went on the wrong site by the way too, like not the right site for them at all. Then they see these people who like them and they’re like, “Oh my gosh, this is online dating, forget it, I’m done, gone.”
And it goes back to they didn’t do it right, they had no idea what they were doing.
Joe Winger:
Can you bring some clarity to that and help somebody understand what are the first few steps are and how to do them correctly?
Andrea McGinty:
Absolutely. With online dating you need…
#1 you need to be really careful that you’re choosing the right site.
When we’re talking about 1,400 sites out there, I tend to work with the top 25 sites. When I’m working with a client I start initially with a zoom call with a client and get to know them what they’re looking for.
I work primarily with the 40 – something 50- something, through the 60s age group. Second time around, second acts in life type of thing.
Back to the right site…
When I’m choosing a site for a client after the zoom call, I’m thinking about. “Okay, what sites do I think they belong at?” And it’s very different if you’re in Los Angeles versus Houston versus Washington versus New York City or Orlando, Florida.
[The sites are] so different, how the sites function and the type of people that are even on the site.
I’m strategic too. I use three different large companies for research. I use Gallup, Pew and Statista. I pay to get research on a monthly basis and it really tells me the percentage of men to women on a site.
Some sites that are 80% men. Some sites are 80% women
You might be having an awful time on a site because you’re a woman and you’re at a site that’s 80% women. You’re in the wrong place.
So I do the homework with the research. Geographically where you live, level of education, income. Is that site’s membership increasing, decreasing?
#2 Your pictures.
Oh my gosh. I’m like a crazy person with photos because you have to have really great photos. I don’t mean LinkedIn photos, I don’t mean glamour shots, and not selfies.
The candids are nice because it’ll show you and your friends. Out playing pickleball, out playing tennis, out having drinks with your girlfriends. The professional shots. Depending on where you live, you’re just gonna get some great shots up against a graffiti wall in Brooklyn or a nice shot by the beach that are just a little more.
You want a couple full body shots.
You want the photos to be current, within the last year. Just like you don’t want to be surprised when you show up on the date and there she is. She has a few more wrinkles and a few more pounds than what I saw online.
It’s like you’re not being truthful about the whole thing.
Online dating is a visual medium. You’ve got to be presenting yourself. My LA and Orange County market, Dallas market, they get that. But there’s other parts of the country. I’m like no, we are not putting that picture of you online. There is absolutely no way.
#3 Your profile
Once they look at your photos online, if they like what they’re seeing, they’re going to read about you. It can’t be the same old stuff. Like I like to walk on the beach and I look as good in a tux as I do…. it puts me to sleep.
So a short, sweet, interesting, quirky profile sells.
A lot of times it’s hard to write about yourself. That’s why it’s nice to have somebody like me, write about you.
[Summarizing] You’re on the right site. The right photos. Your profile. Now it’s looking through high potential dates for you….
#4 Looking for High Potential Dates
Putting in algorithms, putting in search filters. That’s something I teach people how to do because otherwise it’s like you’re looking for a needle in a haystack and you want it like a needle in a little Easter basket.
Once we throw those filters and algorithms on, it gets rid of 80% of the people. Now we’re down to some of these people that look like high potential people for you.
#5 Send messages
We found 10 “someone” ‘s and now we send messages.
We don’t send them a weak heart or any of that kind of junk because men get so irritated. Because half my clients are men, they get so irritated with this.
Why are these women sending likes and hearts and no message?
That’s my constant battle with women.
Hey, you’re in your 40s, you’re not 90 when women had to wait to be pursued. We’re not living in our grandparents era, right? We’re equals. We can reach out to the men too.
The men totally appreciate when a woman sends a well crafted, interesting, short three sentence message.
The messaging is super important because you don’t want the: “Hi, how are you?” – or this is horrible. “Hi, you’re so good looking.” “Hi, you’re so beautiful.”
It was like, copy paste, they threw that out to the world, they sent that to everybody.
So now you’ve sent a message, hopefully he / she messages back.
#6 Schedule a date
The next thing is let’s get that date scheduled. This can all be done with just a couple texts on both people’s part:
“Okay, yeah, I’m totally interested. How’s Friday, at 5:30p at Bistro 110. Let’s meet for a glass of wine?
Because chemistry only takes place in real life.
Joe Winger:
In reality, do most dates get set up that quickly? It seems like there’s more delays and game-playing?
Andrea McGinty:
From the time you first send a message to someone, if the date has not been scheduled within five days of that initial text. There’s a 90% chance the date will never occur.
I’ll say to my client, “We’re going to go right for it right now.”
Write a couple of cute lines that are just for that person and then be like:
“You know what? I don’t really need to text you anymore or talk to you anymore because I’m ready to meet you. I’m super interested. How’s Friday night…?”
Sometimes you’ll get back a reply, what’s the rush?
I think to myself, what isn’t the rush here?
What do you want to talk about? Can’t you just get dressed?
We both live in Beverly Hills for goodness sakes. How long would it take us to get together and meet, right? We’re both in New York City. C’mon. Let’s do this in person.
If you’re getting those people that are drawing out the process, you either just cut bait. Just block them, goodbye, gone.
Or you say, you know what, if you don’t reply, you’re going to end up on my waiting list.
And you do it with a little humor, add an “LOL”
That can work too, where people crack up and they’re like, yes, I would love to meet you Saturday. Let’s grab lunch.
Joe Winger:
In today’s world of different levels of politically correct, cancel culture, different levels of sensitivity, regardless of whether you’re in a very conservative culture, progressive culture, etc.
How do we deal with any level of uncomfort when it comes to online dating?
Andrea McGinty:
First of all, you’re not in the workplace dating right now. Cause that’s where a lot of that happens, right?
This is where I say “Women, you’ve got a big advantage right now because you can feel very comfortable and free reaching out to men and get over that whole thing”.
Women wait to be pursued. There was this book that came out in the 90s: “The Rules.”
Wait to be pursued by the man and then don’t respond to him for three days. What the heck is that about?
No. Reach out to men.
Now for men, you’re not going to send stupid messages like, “Oh, you’re so gorgeous and sexy and blah, blah, blah”
Nobody wants that message.
You would find that offensive too.
As far as men reaching out to women, just do it in good taste.
Women are there to meet men. Creepy doesn’t happen very much online anymore. We’re out of that 2000 – 2010 era where more of that stuff happened.
There’s so many more hoops. Both parties jump through [hoops] on top notch dating sites now and dating apps now that verify that you are who you say you are and verify some information about you.
Joe Winger:
Most of the people watching this, they’re into food. That means fine dining. They’re into wine and cocktails and collecting wine.
What kind of a goal can they look for if they come to 33000Dates.com?
When they approach and connect with you, what should they be thinking about and preparing so they know how to best represent themselves in that first conversation with you?
Andrea McGinty:
Just be real with me and, people that are foodies and wine collectors, there’s a lot of us out there. There’s a lot of people out there that will find that very attractive.
There’s a lot of people that like to try different wine bars, they like to go up to Napa. Maybe that’s your third or fourth or eighth date,
Be real with what your interests are and… talking about food.
This goes back to when I’m writing your profile, when people just say, “Oh, I like Italian food.” I’m like no. Give me something here.
“I like carbonara with peppers and from Trattoria is amazing.”
It doesn’t have to be written in a snobby or snooty way, but it’s just like fun. Like you’re describing what you like to eat or your favorite foods or it could be talking about, you like this vintage of wine.
Be very specific with me because that’s how I can help you the most and be really upfront no, no PC woke stuff with me because this is your personal life.
Joe Winger
What are some realistic goals for your online dating experience?
Andrea McGinty:
We’ve got to make sure that we’re not listening to all the noise out there. We’re not listening to our negative friends about dating and friends and family can be two really negative forces because you get one of one of two things.
If it’s family, maybe a lot of them are married and they’re like, Oh, you’re good looking. You’re so awesome. You don’t need to do online dating. That is like for losers.
That is so not the story anymore.
You’ve got friends that are like, “Oh, I just tried Bumble. It was horrible”. “I did hinge. It was horrible.”
A lot of dating is going in with a good attitude. I’m not talking about rainbows and unicorns; and everything’s perfect or anything like that.
We spend a lot of our 20s and 30s becoming successful and working on our careers.
By the time we’re 40s, even 50s we’re there career-wise. So now, it’s time to focus on our love life.
That could be two very different pictures: it could be a second act because you’re divorced.
Or it could be you’ve been single and just all your efforts have been going into career and friends and travel and all this other stuff, good stuff you’ve got going on.
But you wake up one day and you’re like:
“Hey, I’m 45 and I’m single. What’s up with this?”
Go into online dating, approaching it the way you did your career. Strategically. It’s no fun to think about your love life, like strategically, hire somebody, think about how you play golf.
You didn’t just go out on the golf course. You took a bunch of lessons.
Everybody’s playing pickleball now. But you didn’t just go out on the court, even if you played tennis before. You took a couple clinics, right?
That very quickly threw you into the intermediate range all of a sudden because you put some effort into it.
Same with dating.
But if you want to do it effectively and pretty effortlessly, just like you did with golf, hire the pro to do this stuff for you.
My typical male client tells me I take 80% of the workload off him because he doesn’t have to think about it anymore.
I’m coming up and presenting ideas to him, presenting women to him and just getting them through. All of the hoops and the messaging and all that stuff. Getting them to the good dates because they’re out there.
There’s some markets, like Los Angeles and New York, that can be big complainers about dating. I think because they’re trying to do it on their own.
When I get online and go on the good sites in those two markets, there are so many good people on there.
It’s just a matter of having somebody doing a good portion of the work and pushing you.
And oh, here’s the other thing, accountability.
When you’re working with me, you have accountability because you’re going to talk to me next week. And I’m going to say:
“Okay, Tell me what happened to you last week.”
“How’d that date go?”
“Did you call back that other one that we talked about?“
I did text her after the date you said you were going to, what happened?
So that little push along the way and keeping you on track too.
Because we’re in a culture where, we’re educated, we’re taking great trips, we’re dining out. We’ve got a nice group of friends that we love to hang out with.
It can be really easy to sweep this all, to the wayside. There’s no reason because there’s a loneliness epidemic in the U.S. and we all know if you’re with somebody, that you really enjoy hanging out with you’re going to live longer and you’re gonna live happier too.
Right.
Joe Winger:
You’re offering great dating tips. Thank you.
Let’s say you’re someone who’s done the work on your protile, messaged all those people, asked for a date, and they’ve all disappeared.
What’s that person doing wrong?
Andrea McGinty:
You kinda gotta take responsibility for it. You’re doing something wrong.
Here’s the deal. You don’t know what you’re doing wrong.
But that’s stuff I can fix.
That’s another thing. You have to stay away from those free sites or sites that have free people on it because there’s no skin in the game there. They’re just dilly-dallying around, playing around on there and not really serious.
Part of it is recognizing the statistics that you’re going into up-front that for every 5 texts you send, 1 person is going to respond back.
I give my clients homework on a weekly basis, two sessions. That’s all I ask of them.
During those two 30 hour sessions they have to send out 8 messages. So I know by the time I’ve talked to them, they’re going to at least have gotten back 3 responses.
If their photos are really good, they might have 8 responses back.
If they haven’t already booked the date, craft the email, craft the text, craft the message that’s going to get that date in person. And get us there. Get us there.
Joe Winger:
Andrea McGinty from 33000Dates.com dating expert.
Any requests from the audience watching and listening?
Andrea McGinty:
I would just say, take a look around my site, maybe take the dating quiz that I have on the site. It’s fun. And it’s really fast. It’s 10 questions, and it goes right to me. It doesn’t go to any of my people. And. I can rate you and what you’re doing and tell you whether or not I can help you too.
So if you do take that quiz, give me as much info as you can. I don’t mean personal info, but like where you live, your age, but that’s all going to be on there. But take that quiz because that’s a good way to contact me and see if we might be a good fit and maybe I can help you if you really want to meet somebody.
George Gallagher Gets Lucky with Law in BET+ Perimeter TV Series from Tyler Perry, Armani Ortiz
George Gallagher gets lucky with the law in BET+ Perimeter TV Series from Tyler Perry, Armani Ortiz
We’re with actor George Gallagher. He’s currently on BET+ new show, “Perimeter”.
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Talk a little bit from an actor point of view. All the different characters you’ve played, what’s your preparation process like?
George Gallagher:
It tends to vary from role to role. I utilize a lot of different disciplines. But for example, on Perimeter I play an attorney who takes on cases that others wouldn’t necessarily.
He knows where his bread and butter comes from, but he likes to challenge and, when dealing with that, I’d watched a lot of different things.
I watched Better Call Saul.
I watched different lawyer shows and I consulted with some attorneys and did some research and, I have a relative who’s an upper echelon attorney in the tri state New York area. I spoke with her in some detail about different things and went through the script actually, and to try to make it make sense for me in a very real, visceral way.
But also honor the world that Armani Ortiz and Tyler Perry had created.
So it varies quite a bit. I like to be really spontaneous and instinctive with everything. I like to go off the moment of what I get from the other person and what happens in the moment.
How I respond to things 12 words or less, unfortunately is not my specialty, but that’s why we have writers to give me dialogue.
Joe Winger:
Talk about Lance, the character you play in Perimeter.
George Gallagher:
Working on the show is one of the gifts of my creative, professional career.
Armani Ortiz is the young writer-director visionary, who has created the show and put it forth with Tyler Perry as executive producer. And he also directed the Tyler Perry documentary, Maxine’s Baby, about Mr. Perry’s life that’s doing quite well right now.
He’s really an extremely talented young guy. He really invited me into his world, to create whatever I wanted within certain parameters. He was very collaborative with the actors. He allowed us to rehearse, work through things, but also give it our own flavor.
I come from the theater and actors that work in that studio tend to have that background because we can work quickly. We’re autonomous. We have some process and technique and I believe that we’re able to collaborate with others in a way that’s immediate, and in theater, you’re out there in the unknown and there’s no one to cut you out.
If you have a bad moment, the audience sees it.
So actors really learn how to hyper focus in real time. That was a bit of the experience. Once the cameras were starting to roll, but we did have an incredible cast.
Most of the people came from California, some from New York. I’m really drawn from both coasts that came to Atlanta to film and work on the show.
It’s a great story. It’s period. It takes place in the nineties surrounding Freaknik, which was a really popular hip hop festival in Atlanta. The Olympics is in the backdrop, when they had them here in the early 90s. The whole city, the airport expanded. It really put Atlanta on the map as a major metropolitan city. So that’s all happening in the backdrop. They had the first black mayor at the time.
My character, Lance, is a high end attorney who has a very private clientele that pays him very well. Their cases might be a little more challenging.
He represents people who are, sometimes stepping outside of the law and in the criminal world and which makes it all the more challenging.
But back to your earlier question, I was researching lawyers that had taken on different civil rights cases that are a little more controversial in terms of dealing with the system and upholding a belief in the system.
Someone like Alan Dershowitz, I watched Reversal of Fortune.
He took on a lot of civil rights cases and then went and defended someone that everyone thought was a murderer.
But the reason why he did those things and which was an underlying, or rather an overtone of that novel and the film Reversal of Fortune. It’s really about if you believe in the legal system and making sure that everyone has a fair and just defense, regardless of their socioeconomic background.
My character, Lance, is from a different world than I am.
Malcolm, who’s one of the main characters on the show, that I defend and I represent. I don’t want to give too many spoilers away, but it’s a really exciting world.
People should check out the show and see where it takes everybody.
Joe Winger:
When you talk about the cast there’s a range of different names.
Any specific lessons you learned from any of the cast?
George Gallagher:
There’s one scene in particular where my client’s brother ends up getting arrested. He’s looking at some serious charges and we have to go visit him and give him some reassurance and get more information about his case.
Both of the actors, Malcolm Xavier, who plays Malcolm on the show and Jalen Gilbert, who plays his brother were extraordinary.
We shot in a visitation room in a police station and when this actor walked in, I felt like he was really in jail or in prison.
The guy transformed.
I’d met him [before] and we rehearsed the scene and everyone’s nice and we’re in hair and makeup and shooting the crap and talking. Then you get on set and it’s not the same human being, which is such a gift as an actor when you have.
It forces you to really respond and you’re just in the moment. The three of us had a really exciting dynamic and I thought it translated really well on film.
It reminded me of things as an actor, which is if you believe it, if you really believe it, the audience will believe it too. Everybody around you on that set will believe it.
If you don’t. then it’s kind of luck of the draw and you’re hoping for the editor [and music score] to help you.
If an actor is really meant to be an actor, and they’re worth their grain of salt, it comes from them living in this danger zone. And this guy, he came out, he was dangerous. You felt like anything could happen.
He reminded me of a young Denzel Washington.
And Malcolm was also exceptional. It was impossible to not believe they were brothers. You could feel the affinity, but also the sort of rage that was brewing between the two of them.
Joe Winger:
That vibe helps inform your performance as well. It just makes the whole scene more alive and in the moment for you.
George Gallagher:
Absolutely. You just feel like you’re there with another human being having an experience and you forget you’re an actor and that you’re in a story and you just really like suspension of disbelief.
As actors, we get to live many lives, which is what I love the most about acting.
Armani Ortiz really set the stage for that to happen to us.
Also making it feel authentic and real. The art direction, the cinematography, every department was really on point.
Joe Winger:
You’ve played some really intense roles. After a day on a set that heavy, as a human being, as an actor, how do you relax?
George Gallagher:
That’s a really good question. A different film that I did, called “Altered States of Plaine” is about a guy who falls asleep and wakes up in different parts of the world. He doesn’t know why it’s happening to him and he resorts to drug induced insomnia to stay awake.
It’s very bizarre film and it balances a lot of psychological aspects.
Sometimes in a role you do immerse yourself and you work to within an inch of your life. [Afterwards] you come out and shake it off and sometimes you’ve got dings in the fender that aren’t going away.
But as an actor generally I just laugh and shake it off. The camera eats all that stuff up, hopefully we all can shake hands and go out for a drink later on and bury the hatchet.
Joe Winger:
It sounds like on your current show Perimeter, it does have a more congenial vibe.
George Gallagher:
Absolutely. I’ve worked on two projects there [Tyler Perry Productions] now. It’s one of the most positive environments you could ever step into as an actor. Tyler Perry Productions hires the very best of the best of people.
I remember in California walking on the Paramount [lot] for an audition and everybody looks so happy. They had a twinkle in their eye.
[I mentioned it to a friend and they replied] “They’re all winning the game.”
I was like, you’re right. There is that gratitude, you get a job for that week. You’re part of the 1%. You’re very lucky. It’s a privilege.
Joe Winger:
You’ve been outspoken about the future of Hollywood, digital storytelling, AI. You’ve had publicly a very positive outlook on what the future looks like.
George Gallagher:
I don’t believe the human soul will ever be duplicated and replicated.
I think they’re going to get interesting products and effects that are going to look really cool and fascinating, but there’s still going to be a storyteller that’s a human being behind that.
But I still think that writers, storytellers, actors, and people in the visual, there’s still going to need to be human beings manning this.
There’s always going to be a need and a desire for communal experience. A human being telling stories and artists, but it is probably going to alter a lot.
The audience determines at the end of the day, it’s about what they want.
Joe Winger:
Our audience is very food based, wine based, cocktail based, I’m not sure if you identify as a foodie.
What’s your favorite dish? What do you love to cook?
George Gallagher:
My pronouns are asparagus, broccoli, and spinach. [George laughs]
I love food. I’m big into real food, raw foods organically grown, supporting local farmers, salads greens.
There was a dish that I used to make, sausage and pepper penne.
I use turkey sausages because I like it a little healthier. I would make it with fusilli because it soaks up the sauce better. Getting the oils and the fats into the sauce, and then the fusilli just grabs it and soaks it all up, and then I would add almonds into that dish.
Maybe some spinach. Definitely have to have green peppers and some spicy peppers, bright colored rainbow diet.
If I cook it too much, then it’s a mess. But I’ve gotten better at it over the years. It’s edible.
Joe Winger:
You finished shooting “A Heart for Christmas” in Los Angeles. Can you talk about the movie and what you play?
George Gallagher:
Absolutely. I just wrapped “A Heart for Christmas”. I play Dr. Carl, who’s really driven, sort of type A person who is engaged to the protagonist in the film, breaks it off early on and because he’s got his own sort of, he’s a quasi McDreamy meets McDouchey sort of doctor. A little bit of a God complex, and he’s quite pleased with himself.
It’s a Christmas film and it’s fun and has a lot of humor and charm.
We shot for a few weeks in LA and all around Pasadena. We got to experience Christmas in the summertime.
It should be out sometime before this Christmas.
Joe Winger:
Anything in the future we should be looking for you?
George Gallagher:
On Netflix, the new film Six Triple Eight starring Kerry Washington, Oprah Winfrey, Dean Norris, and Sam Waterston.
That was also directed by Tyler Perry.
I play a character named Levi who’s a business executive and it takes place around the Second World War.
Part of the film was shot in Atlanta, some in Europe: England, Germany, all around the world.
It’s one of the biggest productions I’ve ever personally been involved in with a lot of great actors and had a terrific script. I think people are going to really like the story.
Joe Winger:
You’ve made the unorthodox choice as an actor of leaving Los Angeles, having a family life somewhere else. What inspired that move?
George Gallagher:
It’s been a blessing in so many ways I can’t even tell you.
We live in a suburb of Atlanta north of the city. Having my children be born in Los Angeles and being from the New York area, I’ve never not lived in a major metropolitan area.
You really just can provide a better quality of life for your family. I moved here [from the New York area]. I heard Tyler Perry was quarantining and was going to keep production going.
I thought nothing stops that guy. Those are the kinds of people I want to work with. I said to my wife and family, “Let’s go to Atlanta. We can always come back to New York later.”
It’s just amazing. It was like everything that I had wanted and planned for.
Very rarely in my life have everything unfolded exactly the way I’d hoped and envisioned it. But this was one of those situations and it’s an hour from New York.
It’s green, it’s beautiful, and people are friendly. You get great organic food and there’s farmers everywhere. We have, of course, Georgia peaches everywhere.
Joe Winger:
As we wrap up any social media, any websites? What’s the best way to follow you, find out more about you?
George Gallagher:
Feel free to follow me on Instagram. It’s GeorgeGallagher7. Facebook is George Gallagher.
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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From A Wine Lover’s Bucket List: Eve Bushman spends a Week in Chateauneuf du Pape
From A Wine Lover’s Bucket List: Eve Bushman spends a week touring and tasting in Chateauneuf du Pape
What’s on your Bucket List?
While a normal person wants to check off going to Mars, driving a racecar or meeting a president, wine writers have lists that almost always include visiting wineries in far off places. Having Shiraz in Australia, Tempranillo in Spain, Chianti Classico in Italy and Malbec in Argentina are on our lists, but top of the list for me has always been France. I had two days in Bordeaux years ago and a week in the Garda DOC in Italy that just wet my whistle for more, so when a small group of wine writers was being put together, to visit Chateauneuf du Pape for arguably the best Rhone wines in the world, I poised my pencil over my list and made a huge mark – YES, please, take me!
Quick travel tips: Bottles are priced much less at the source, even with shipping costs; we saved in buying a case to have sent home. If you can’t get winery appointments, or don’t have the time, we found several tasting rooms in town – as well as several places for meals. None of us in our party spoke fluent French, and though it would have helped, we were fine communicating in English. You can drive your own car, on the right side of the street, but there are many roundabouts, toll roads and narrow roadways.
Domaine Pegau
Our first day in France began with a sunrise at our friend’s Villa in Monoblet. From there we traveled 90 minutes for a tour and tasting at Chateau (wines labeled from the Cote du Rhone area) and Domaine (Chateauneuf du Pape area in Rhone) from Pegau. We have a few Domaine Pegau wines in our cellar and really looked forward to visiting the real deal.
From our host we learned that there are five towns in Chateauneuf du Pape that produced 95% red and 5% white wine grapes. They use 13 grape varieties and any given bottle only has to use one grape. Pegau – properly pronounced as “Pay-Go” – uses all 13, including blending white with red grapes. For their Cote du Rhone property Pegau makes 44% red wine and one Rose wine.
We learned that they are an old school winery, as far as winemaking techniques. When finished wine is ordered only then is a bottling truck ordered and labels created. (There are different laws for different labeling around the world, so that is the reason they have to wait to print the labels.)
Only old oak is used for aging and some barrels are 90 years old. Stainless steel tanks are only used for their white wines; some high-end whites also spend time in wood barrels and concrete eggs. They do not de-stem any of the wines, which for me meant that the terroir would show earthiness and tannins.
Now, onto the tasting!
We sampled two Chateau Pegau Vallee du Rhone and two Domaine Pegau Chateauneuf du Pape, a white and red in each category, aged between 2019 and 2021. My personal preference on these leaned more toward the Chateauneuf du Pape wines and of particular note was the 2019 Cuvee Reservee that used all 13 Rhone grapes and 80% of that was Grenache. These wines were priced between 10 and 45 euros – which is pretty close to the same in American dollars.
Instagram: @Domaine_Du_Pegau
Website: https://pegau.com/
Domaine Roger Sabon
Next up we visited Chateauneuf du Pape’s (CDP’s) Domaine Roger Sabon for a tasting.
Our host explained that this past summer they experienced drier weather producing smaller berries over 18 hectares. Sabon, like Pegau, has both a Domaine for the CDP wine area and a Cotes du Rhone label. Five percent of their appellations are producing white wines. They blend before aging, have four different soil types and also have a distillery. All of their wines are at least 70% Grenache and are aged in large barrels.
For the tasting they offered us new and older wines, including wines from the Lirac appellation – not in Chateauneuf du Pape – with amazing aromatics and flavors.
My favorites were a 2020 Chateauneuf du Pape Reserve that had just been bottled in March and contained 80% Grenache and the remaining 20% was made of Syrah and Mourvedre – the classic GSM blend. I noted delicate fruit aromas and subtle fruit flavors – red to blue fruits – as well as a pepperiness.
My second favorite was the Prestige label, a 2020 Chateauneuf du Pape that was all black fruit, cracked pepper and earth that had a nice sweet spot. That blend was also a GSM.
My ultimate favorite of the day was the final wine we tasted: the 2012 Prestige that had huge aromatics with earth, mint, dark fruit and an extra long finish. It was a real treat to be treated to an older vintage as it showed how well these wines did after a decade of aging.
Instagram: @Roger.Sabon
Website: http://www.domainerogersabon.com/en/
Domaine de la Mordoree
The next day we went to Domaine de la Mordoree for an extensive vineyard tour – with the most amazing rocky and sandy soil that walking on it was difficult. The idea of the roots below, struggling for water that made them strong, left a huge impression on me. I had never seen this kind of large rocky terrain in a vineyard before. And the sandy sections were so pure and soft, it was quite a difference. The vines are between 40 and 60 years old.
Farming in the Domaine was certified organic in 2013 and is now also biodynamic. There are 30 workers brought in for nighttime harvests every year. The father and head of the household had died, and the mother and daughter “continue in a masculine world” according to our guide.
After the tour we had a tasting of their new white, rose and red wines. My first favorite was the 2019 La Dame Rousse – Lirac, also known as “The Red Lady” on their website, which was 50% Grenache and 50% Syrah. Very dark berries, forest floor, tannin, dry and spicy and with a price tag of only 14.50 Euros. My second favorite was their 2020 La Reine de bois Chateauneuf du Pape that was rich, velvety, smooth and balanced. Top notch indeed and 56 Euros.
Instagram: @Domaine_Mordoree
Website: https://www.domaine-mordoree.com/?lang=en
Domaine Andre Brunel and le Clos du Caillou
Our next day in Chateauneuf du Pape was spent at Domaine Andre Brunel and le Clos du Caillou! At Andre Brunel we learned that the namesake had passed away in February and his son Fabrice, Andre’s longtime apprentice, then took over as winemaker. Some of the Grenache vineyards are 135 years old. One other interesting fact is that in a recent blind tasting of a 1959 Andre Brunel vintage the wine was thought to have been a Burgundy instead of a Rhone!
We tasted in the winery, during a day of noisy pressing, but it didn’t keep us from enjoying several wines. Along with their Chateauneuf du Pape label we also sampled blends from their Cotes du Rhone Villages. My favorite was a 2020 Chateauneuf du Pape Les Cailloux that was a 60% Grenache blend with Syrah, Mourvedre and Cinsault. The wine had been aged in a Burgundy barrel.
Onto le Clos du Caillou where some of their wines are grown within the CDP boundaries and some are outside of it in Cotes du Rhone territory. The Cailloux area, mentioned above in a wine from Andre Brunel, is just outside of CDP but has the same soil and terroir. Some of their vineyards have sandy soils and some are pebbly.
Their Grand Reserve wine is their most famous and comes from pure sandy soils, which for the winery means:
“elegance, fine tannins and aging potential.”
Their new winery, Domaine de Panisse, began in 2020 and the wines have all sold out. In 2007 they went organic and were certified as so in 2010. They are also biodynamic but are not yet certified for that distinction. Grenache is their number one produced grape, followed by Syrah, Mourvedre and other Rhônes. They only work with used barrels.
We tasted seven wines and the most memorable one for me was the Les Quartz Rouge – Chateauneuf du Pape 2020 for its fresh red fruit, richness and smooth balance. The grapes used – 80% Grenache and 20% Syrah – came from the vineyard that just happened to be just outside of the Chateauneuf du Pape region. Our host said the wine had a 20-year aging potential. The wine was priced at 55 Euros.
Instagram: @Domaine_AndreBrunel @ClosDuCaillou
Websites: https://domaine-andre-brunel.fr/
https://www.closducaillou.com/
Domaine la Barroche and Château Mont Redon PLUS The Terroir and Castles
Next up we visited Domaine la Barroche where the sandy soil with quartz stones took over the vineyards. The same 12 people do the harvest every year; and the group also sorts the grapes in buckets by hand for the 2,000 cases of wine they produce a year. During the de-stemming process they discard any too-dry berries. Then, later, the winemaking process is “like slow cooking at low temperatures” according to our host.
We tasted wines from their Liberty (stones), Julien Barrot (signature) and Fiancée labels. Every wine I tasted I noted as distinguished: the 2020, 2019 and 2016 Julien Barrot Chateauneuf du Pape, 2020 Liberty blend and the 2020 Fiancée Chateauneuf du Pape.
Chateau Mont- Redon
Before our tasting at Mont-Redon I took a few moments to look over their colorful brochure and large maps.
I read,
“The secret of our skill is hidden in the poor soils in which the vines grow.
Originally the Alps, Chateauneuf du Pape, round puddings stones are what make our wines special.
Our Lirac and Cotes du Rhone are at their best on the plains, also stony, neighboring those of Chateauneuf du Pape.”
Château Mont Redon will be celebrating their 100-year anniversary next year, with the same family at the helm since 1923!
We tasted a 2021 Roussanne Viognier Reserve Cotes du Rhone, 2020 Oratoire St. Domaine Martin Rhone Valley, 2020 Lirac GSM, 2018 Reserve Gigondas and a 2020 Chateauneuf du Pape. Learned that they don’t export their wines until they are at least five years old – as the U.S. consumer is not known for aging their wines – and we should be buying the 2019s now.
Terroir tour Day Courtesy A 2 Pas des Vignes Hebergements and Spa
Next up was a fabulous tour of the different rocks – including beautiful quartz – and different soils all throughout the Cote Du Rhone and Chateauneuf du Pape with Nicolas of “A 2 Pas des Vignes Hebergements and Spa”! (He and his wife Emilie own four homes to rent, and a spa on the premises.) Castles – all minutes away – include the Pope’s Palace, Chateau de Vaudieu, Chateau La Nerthe and Hostellerie du Château that also has a lovely restaurant. I highly recommend a stay at 2 Pas as the pricing is more than reasonable as well as being in the center of Chateauneuf du Pape. Nicolas offered us the tour, though he is not a tour guide, but I also suggest a tour so that you can get more of a sense of the terroir and history.
Instagram: @DomaineLaBarroche @ChateauMontRedon
Websites: https://www.domainelabarroche.com/
https://www.chateaumontredon.com/
Instagram: @a2pasdesvignes
Website: https://sites.google.com/view/a2pasdesvignes
Domaine du Grand Tinel, Domaine Saint Prefert Et Domaine Isabel Ferrando and Vieux Telegraphe
My final installment from my time in Chateauneuf du Pape is a visit and tour at Domaine du Grand Tinel that’s been making wine for 7 generations! (My husband Eddie covered me for another day – see his coverage from Domaine Saint Prefert Et Domaine Isabel Ferrando and Vieux Telegraphe below.)
Lucien Jeune, born in 1904, is known for two things, first he passed a law forbidding UFOs from landing in the vineyards – making the area more appealing to inquisitive tourists – and he was also mayor for 25 years. Grand Tinel began in 1972, combining estates owned by Lucien Jeune and Georges Establet, when their children married in 1968.
To this day harvest is all done by hand, the have two wineries from two different terroirs: Domaine du Grand Tinel and Domaine de Saint Paul. They don’t make all of the white Rhone varieties, and they focus on the three major reds: Grenache, Syrah and Mourvedre. Some of their vines are over 100 years old. They only use new oak barrels for the whites and used for the reds. Wine is sold through Negotiants, mostly to the private sector of French buyers. Bottling and labeling is done in house.
These were my favorites from the tasting: The 2020 Chateauneuf du Pape Blanc, the 2020 Cuvee Cotes du Rhone (Roussanne based), Domaine Saint Paul 2019 Chateauneuf du Pape (Grenache and Syrah based, 70 year old vines), 2018 L’insolite (100% Syrah) and 2006 Chateauneuf du Pape Cuvee Heres (100% Grenache).
Eddie and friends (I was back at the Villa with a cold) visited Domaine Saint Prefert Et Domaine Isabel Ferrando and Vieux Telegraphe…these are his memories of the day:
My day began at Domaine Saint Prefert and with an introduction and discussion with owner Isabel Fernando, and a tasting of the latest vintages. The 2021 Blanc Famille Isabel Fernando Chateauneuf du Pape was a great sample of their wines. The 2020 Colombis from Chateauneuf du Pape was outstanding as well.
The afternoon brought us to Domaine du Vieux Telegraphe. Vieux Telegraphe has been a family run winery since 1891. The sixth generation of the Brunier family is continuing the tradition of making excellent wines. Daniel Brunier gave us a wonderful tour and explanation of their winemaking style. The tour included a walk through their newly constructed caves for wine aging and storage.
The tasting began with Clos Roquete, a very approachable wine made from 33% Roussanne, 33% Clairette, and 34% Grenache Blanc. This wine was so good, we bought a bottle for dinner that night. The 2020 Blanc was outstanding as well. We tasted the entire flight ending with the 2019 Rouge Chateauneuf du Pape made from 65% Grenache Noir, 15% Mourvedre, 15% Syrah, with Cinsault, Clairette and others at 5%. As a special treat, Daniel opened their 2010 rouge Vieux Telegraphe Chateauneuf du Pape. This wine was truly a standout in all the wines tasted on the trip so far. The wine had aged well and still had the ability go age a couple of dozen more years. Many Vieux Telegraphe wines were included in the case we had shipped home.
Instagrams: @DomaineDuGrandTinel @isabelferrando_stprefert @VieuxTelegraphe
Websites: https://www.domainegrandtinel.fr/en/#historique
https://www.vieux-telegraphe.fr/
Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in the first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video (over 16k views), authored “Wine Etiquette for Everyone” and has served as a judge for the Long Beach Grand Cru and the Global Wine Awards. You can email Eve@EveWine101.com to ask a question about wine or spirits.
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Food’s Future is getting “Better Better”, led by WhatIf Foods and Chris Langwallner
The Future of food is getting “Better Better” thanks to WhatIf Foods and Chris Langwallner.
WhatIF Foods believes in a better better.
Tasty, delicious foods that are better for our bodies, better for our taste buds and farmer buds alike. Better for degraded lands, our eco-systems and naturally… better for cows.
Today I had the chance to have a conversation (via zoom) with WhatIF Food’s Chris Langwallner to talk about inspiration, their foods, their flavors and the science and technology making it all happen.
This conversation has been edited for length and clarity. For the full conversation visit our YouTube channel.
Today we are here with Chris Langwallner from What If Foods. Thanks for joining us today.
Absolute pleasure. I cannot thank you enough. It’s fantastic to be here and letting our story get out a little bit. So thank you very much. I’m excited because it’s gonna be a lot of fun.
We’re talking about plant-based foods, we’re talking about planet based foods and for a “better-better” world. I’m hoping you’ll clarify that for us.
I look forward to it. Yes, it’s all about a planet based food company. It’s all about regenerating. It’s all about reconnecting to communities, restoring the greater land, and making sure that we are replenishing the nutrients we need on a day-to-day basis.
What inspired you to get into plant-based food?
To be honest with you, as a planet based company I think what really inspired me to get into a better way of doing things is actually a call out of my grandfather.
He has been always saying, leave this planet a better world than how you found it. When I was a young boy, I couldn’t understand. It was too abstract. I couldn’t really get my head around. But as I was then working in the industry for 20, 25 years you look behind the scenes, and you see how food is being manufactured on large scale and how profitability over shadows a lot of decision making.
And on the other flip side of the coin, there is a community out there, about 2.6 billion people. This planet makes a direct income or an indirect income from farming activities. And the vast majority, more than two thirds of these people are the poorest of the poor. And we are leaving them behind. And that’s not fair to them because what we have on the plates has been harvested by them.
They take care of their land. And if we leave them behind in the current state of affairs We’ll see many tears in their eyes. And it doesn’t have to be that way. It can be totally different. And hence my strife was really to look at the planetary health and its affairs as well as humanity overall.
And thinking about that must be a better way of doing things and how can we improve it, not incrementally, but really make a system change. And here we are basically inspired by my grandfather.
On your website, you take some very science-based heavy content and you make it fun and easy. Talk about that process.
It’s a team effort. Honestly, there’s a huge team behind the scenes that works tirelessly on improving our communication and our style and our tone. But the essence of it all is that we understand that Gen Zs and today’s youth are essentially those consumer groups that are on this planet.
Probably the first sort of generation that is fully educated in sustainability. And they have their ability today by one click of a button to really look behind the scenes and understand whether or not there is BS or whether or not there’s transparency, there’s honesty, and there is a different approach to things.
So that is one aspect of things. So we wanted to really make sure we are speaking to the youth on this planet. The second aspect of it all is that, You open your social media feeds today, or you open a media channel, you switch on your television and you are bombarded with bad news, after bad news.
And quite frankly, I have worked in universities and with students and I have been shocked by the fact that people, young guys, talk to me, ‘Hey, I don’t care about sustainability. I don’t care about our planet because it’s so crappy. Everything is so bad. I might as well just enjoy the time span I have on this planet.’
And I was shocked in contrast to what my grandfather told me. Today’s youth, some of them, not all, a fraction of them think like that. Or in other words I met this young girl and she says, I don’t know if I want to have children. Because I don’t know whether or not I would like to give birth to people that then inherit a planet that is so hot.
And all of that together was just making me restless and I wanted to really change things and and take this finite time span that I have on this planet to try as hard as I possibly can to leave it better than I found it. And that’s what I strive for. Hence we’re speaking with a fun and engaging voice.
We are speaking with colors and we are speaking with cartoons so that we basically get this heavy message across in an uplifting way and saying, Hey, you can be part of something. That actually does the opposite. It’s not grim. Yes. If we change, we can make this. We’re a better place and here we are.
Thanks for the call out. The credit goes to my team.
As we segue into the products themselves, what I wanna highlight is this BamNut Is that the nickname for the Bambara Groundnut?
Yeah, so we came up with Bamnut as a short version, as an acronym for the Bambara Ground Nut, which in reality is a legume, a legume that helps us fix nitrogen organically in soils that are essentially degraded and left behind by intensive agriculture.
The Bamnut word came about in Singapore. We actually did not quite know when we started using it. We didn’t quite know how the Americans would pronounce it. And then we found out, alright, it’s the Bamnut. So it all turned out to be so witty and entertaining and just perfect fit for a “better, better” to be honest.
Because that’s a main ingredient in all of your food. Let’s talk about what is a BamNut. Why is it magical and unique?
I was walking through the world of agro food over the past 20 years, and I’ve always been hugely concerned about the massive speed of land degradation, particularly on arid land.
And that’s getting accelerated because of climate change; and the weather is changing; and the rains and the monsoons are not hitting regularly anymore. So it becomes increasingly more difficult to plant, the planting season to make sure that you are having the seeds in the ground before the rains hit them and so on and so forth.
So it becomes really challenging for folks. So land turpitation has always been a huge concern of mine because another, on the flip side of that, we are losing about 25 soccer fields worth of arid land every minute, while at the very same minute, the same amount of primary forests have been cut down.
So if you compare and contrast these two figures, what it tells me is that in order to make way for the old food industry, we actually cut primary forest and we leave land behind. And that is the wrong thing to do. That is one aspect of things.
The other aspect of things is I had once the fantastic opportunity to have an interview with Dr. Roy Steiner of the Rockefeller Foundation. And he gave a casual shoutout and he said, nowhere in the world do we produce and consume enough legumes. And I was thinking, why does he say that? But then it’s quite obvious if you think it through, because we are depending so much on crops that the land that basically holds the crops is deprived from organic nitrogen fixing crops like the legumes, and in the absence of nitrogen being fixed through the legumes, we throw endless amounts of synthetic fertilizers on the ground in order to make up for it.
That’s an aspect of things that also worried me. But today the input costs have gone through the roof is it unravels all over the world and it has gotten more and more expensive to do so the degrading of land in one pocket, I was basically going through my work with that sort of lens.
Then there’s this whole water issue. We are big time irrigating crops, but what does that do? It just slows down the loss of water tables because the moment we take water out of the ground, the water tables are collapsing. I have numbers for that. I had a business in India a long time ago, and it used to be 30 meters, and today it’s probably 90 to 120 meters.
So water is basically a huge issue. There was another lens through which I looked at, and then I was at a conference in Jakarta, and I happened to run into a scientist. He said to me that he works on the Bambara groundnut. It’s a complete crop. I thought, “Oh, that’s interesting. So what does that mean?”
And I started to really explore that much more deeper. And a complete crop turns out to be essentially a crop that has all micronutrients in the sort of right balance that we need. On top of it, it has all nine essential amino acids that we need. It has rich fatty acids, quality fatty acids, as well as car complex carbohydrates. So fiber.
You remember the forgotten macronutrient fibers for our microbiomes? So I got really inspired. So I looked up the amino acid profile and I saw it is rich in plutonic acid or spartic acid. So these are very cool amino acids in terms of generating nice flavors. And off I was; I organized the first couple of five kilos and the trial started, and that’s years and years ago.
In the meantime, the Bambara groundnut actually taught us a few lessons because it’s a very hearty nut and it really takes an effort to make cool products outta it.
It’s called a complete product, is that correct?
A complete food. A complete crop or complete food crop.
Right now all of the products on your website are based from BamNut. I see Bam Nut milk. I see noodles with seasonings, and then there’s bundles and swag and all kinds of delicious things.
In the future, are we expanding that beyond or what’s the scope?
We would love to explore new categories as we build our business. There are so many occasions throughout the day where we can actually incorporate the bambara ground in exciting products, and we look forward to doing that.
Our focus right now is definitely our milk portfolio. It’s a wonderful product. I encourage everybody to have a little taste and Judge for yourself. We have a client in Los Angeles, a coffee roaster, who said ‘This is the closest thing to cow milk that I’ve ever seen in plant-based milk.’
We call it planet based milk. I have to say again, shout out to my team in the R&D side of things because they have established a wonderful product essentially with just three ingredients: that’s water, the bambara groundnut, not coconut oil. The rest is essentially technology behind the scenes that actually makes it foam nicely, very stable foam, small bubbles. So you can do latte art.
Our Airy [flavor] is essentially the one that I would use for a nice drink, like a shake.
In between there is the Every Day [flavor] that goes essentially into my cereal in the morning.
What are the flavors?
Today we are in the market with three different products.
The first one in a slightly black sort of packaging is the Barista. It has the richest mouthfeel. It is the creamiest. We have designed it to perform fantastic or be able to perform fantastic latte art. So it really goes into the cappuccino sort of an experience rather nicely.
I personally take it also for Boba tea. I might as well use the bambara groundnut and foam it up.
I have my little trick with the barista. I actually froth it in the frother and I put my espresso shot into the frother with the barista together. So I froth it together. But that is just me. I just like it that way.
Then we have the purple package, which is our Everyday. My wife uses it in baking. We do make cakes, like traditional Austria style, and we totally use only the Everyday [flavor] for that.
Friends of mine [pour] it into their cereals in the morning. It’s a little bit richer, earthy, nutty in character because we do tend to roast the nuts a little bit stronger in the process of making it.
Last but not least, we have our Airy [flavor], which is the lightest one of it all. It is the mint colored package. It is the one that people take into milkshakes and protein shakes.
Let’s move on to Noodles
We wanted to create technologies that help us regenerate what’s broken. And today a large portion of all ramen that is being consumed on a day-to-day basis globally is deep fried in palm oil. Palm oil leaves huge banks of land degraded behind, particularly after the third cycle of palm plantations being grown.
We see the aftermath of the palm plantation industry essentially now in Southeast Asia. Therefore we were alerted when we started this project to basically say no to frying and no to deep frying and no, to essentially dehydrating instant noodles or ramen using that sort of process.
So we invented a technology that actually took that sort of challenge away. We invented an industrial scale air frying technology. Once you actually don’t fry anymore, you save about 20% of the space because 20% of palm oil is [based] in the noodle product of classic ramen. That’s what it absorbs in the frying process.
So if you don’t deep fry, you save 20%. Now nutrients will survive. Now colors may survive. Then we replaced all the palm oil with the Bambara.
We started to actually say, how can we bring color and different flavors and textures on the plates of consumers? And we created these four different products with the four different colors, which is essentially the black one, which is charcoal driven, moringa is green, pumpkin is orange and the original is yellow.
So four different options, all the same philosophy.
The backbone of making it is the same, but then we add different nutrients to it to have fun, and then we add fancy seasonings to it, which makes just a nice flavor experience as well.
Our audience is passionate, hungry, curious, foodies. What does it actually taste like?
I’m extremely proud of our Noodles because even without the seasonings, you can cook them up and eat them and you will have a wonderful experience.
Try and contrast that with other ramen that you find in the market, and you will come back to our offering immediately because they’re just tasting nice.
So our starting point of then adding the seasonings to it, like hot and spicy, or the mushrooms is an easy undertaking. It is actually an easy sort of concept to work with because if you have a neutral and nice taste to start with from the noodle base, you can build interesting flavor profiles on top.
Rather than having to use heavy flavors to mask off-flavor from a product base, or not so nice processes or even crappy raw materials. We don’t have that challenge.
We also decided very early on to keep the salt at a minimum to stay away from any flavor enhancers. No MSG, we’ve tried to keep it as clean as we possibly can.
We’ve tried to use as much spice as we can access. No flavoring and stuff like that. I’ve been in that industry for over 20 years. We thought let’s stay honest, to the product as well, to the noodles as well. And that has been a fantastic journey.
Our “Original, is a hot and sweet, hot and spicy pairing. In Southeast Asia, it’s based on wok cooking. That’s my personal favorite. I eat it on salads with a little bit of a balsamico dressing
We have with Sesame Garlic, many kids who go for a green one.
Pumpkin with the traditional Indian curry offer a great pairing. Watch out, it comes hot and spicy. Typical Indian flavors.
Last but not least is our charcoal with mushrooms. It’s fantastic for, if you go out to have a beer and come home and wanna have a bite, go for it. It’s a good one.
How did you decide which flavors to choose? Was it a lot of trial and error?
There’s a lot of trial and error. There’s a lot of pairing up with our noodles.
What we have tried to do is really look into what are the best pairings for these sort of flavors.
From that point of view, we also wanted to stay with our seasonings. We wanted to stay essentially planet based. None of our ingredients have any animal derived products in it.
You look at the charcoal, you cook it up, you eat it, you give it to a chef, let him experiment around.
We had a Spanish chef take our charcoal and put it into a paella. All of a sudden there was a totally different sort of recipe.
The way we actually derived the final products has also a lot to do with people that actually use it day-to-day in the kitchen and learn from them.
What’s the future of WhatIf foods?
We are going to enter new categories of food and we are gonna expand our existing categories with new products.
But I probably would love to use the opportunity to take you along on a more philosophical sort of journey for WhatIf foods and what comes hopefully in the next couple of years to come, because I think we have a better opportunity that needs doubling down now.
What I’m talking about is really the cost of the way we are making everything right from originating bambara groundnut, with partnering farming communities in all parts of Ghana. Encouraging them, making the ingredients ourselves, and then making the food applications, making the food, and then basically taking it to retail all the way through to Manhattan and other parts of the US.
So it’s that entire regenerative value chain that we have created and what that actually represents to us is an opportunity to really explore the intersection between soil health and restoring the soil that has been once degraded from intensive agriculture.
It is that intersection of renewable energy because the Bambara groundnut now grows in a shell and hence the shell has energy in there and can be used in order to fire up essentially for power.
If you do that smartly, you generate biochar. With biochar, you then actually sequester carbon from the atmosphere into the soils permanently for hundreds, if not a thousand years to come.
And last but not least, another intersection is wellbeing for consumers. We call them “Better Believers” as well as farming communities because we work with them directly.
We are proud of the fact that we have increased profit, not income; profit of farmers who work with us by 300%.
At 2.5 acres, these farmers are permanently uplifted above the poverty line. That’s the intersection we really wanna double down to. Again, soil health, renewable energy, carbon sequestration.
Well-being for both the better believers as consumers, as well as the farming communities. Its possible and we’re looking forward to doing that on a large scale. If we wanna fulfill the demand that we hopefully can create, then we will probably need about 20,000 farmers to do that in the next five to ten years to come.
And then generate all the energy that we need internally to be there for carbon zero. Even further carbon or maybe even participate in the carbon market through certificates. That’s our next challenge. That’s where we wanna go.
Find more about What If Foods on their website
Follow WhatIf Foods on Tik Tok, Facebook, Twitter, LinkedIn
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New Years Eve: Celebrate at Arth Bar + Kitchen by enjoying a modern Indian dinner with family and friends
New Years Eve: Celebrate at Arth Bar + Kitchen by enjoying a modern Indian dinner with family and friends
Arth Bar + Kitchen, Culver City’s modern Indian eatery is ringing in the New Year with their New Year’s Eve Dinner Celebration featuring their Signature Menu which includes Small Plates, Tandoor Starters, Entrées, Handcrafted Tandoor Breads, Accompaniments, Rice, and Desserts, along with Party Favors, and a performance by DJ Bains.
With its contemporary atmosphere, Arth Bar + Kitchen will be serving up their full list of Cocktails making this a New Year’s Eve to remember!
NEW YEAR’S DAY:
Celebrate New Year’s Day at Arth Bar + Kitchen by enjoying a modern Indian dinner with family and friends featuring Small Plates, Tandoor Starters, Entrées, Handcrafted Tandoor Breads, Accompaniments, Rice, and Desserts.
Arth Bar + Kitchen will also be crafting their full list of Cocktails including their special Old Monk’s Manhattan made of Old Monk Spiced Indian Rum, banana liqueur, cinnamon infused vermouth, vanilla liqueur, walnut bitters, garnished with a torched cinnamon stick making this a perfect way to welcome 2023!
Arth Bar + Kitchen will be open on New Year’s Eve, Saturday, December 31st, 2022, from 5:00 pm to 10:00 am; Arth Bar + Kitchen will be open on New Year’s Day, Sunday, January 1st, 2023, from 5:00 pm to 10:00 pm; 9531 Culver Boulevard, Culver City, CA 90232; 424.503.4155; www.ArthLA.com
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This sounds amazing! I love that you can devour the foodie scene in LA every week and still be discovering new gems all the time. We’re gonna try to head there his weekend! Thnks for sharing.