West Hollywood’s The Roger Room Presents Five New Cocktails for Fall
Cool Down at West Hollywood’s The Roger Room with Epic End-of-Summer Cocktails created by the Roger Room Bartenders
THE ROGER ROOM, Los Angeles’ iconic award-winning craft cocktail bar, presents five new cocktails to ease out of the summer heat and into perhaps the best season in Los Angeles – fall.
In creating the new menu, THE ROGER ROOM bartenders took to heart their motto
“The best of everything, nothing but the best.”
And came up with five exceptionally fun and extravagant cocktails to ease the transition.
In addition to their regular menu, new special selections include:
Truffle Martini, Luksusowa Vodka Infused with Black Winter Truffle, Sea Salt and Shaved Black Truffle;
Irish Goodbye with Slane Irish Whiskey, Fresh Espresso, Mr. Black and Handmade Whipped Cream;
The Alcan Road with Rittenhouse Rye, Yellow Chartreuse, Cynar and Lemon Twist;
Smokey & The Bandit with Ilegal Mezcal, Lime, Allspice, Orange, Vanilla and Cinnamon; and
Chai Whiskey Sour with Buffalo Trace, Chai Tea, Lemon, Egg White, Cinnamon and Star Anise.
All drinks are priced at $16-35.
Truffle Martini – Luksusowa Vodka Infused with Black Winter Truffle, Sea Salt, Shaved Black Truffle. photo credit: Philip Guerette
Truffle Martini – $35
Luksusowa Vodka Infused with Black Winter Truffle, Sea Salt, Shaved Black Truffle
Created by Jared Meisler
Luksusowa is the #1 selling potato vodka in the world and everyone knows potatoes and truffles are a delightful combination – so why not add vodka and make it the perfect threesome!
Irish Goodbye – Slane Irish Whiskey, Fresh Espresso, Mr. Black, Handmade Whipped Cream – photo credit: Philip Guerette
Irish Goodbye – $17
Slane Irish Whiskey, Fresh Espresso, Mr. Black, Handmade Whipped Cream
Created by Leviticus Brown
Sometimes there is just no getting out of a bad situation. The best thing to do is embrace it. The Irish Goodbye is humility in a glass. There is no smoother way to turn the evening around than with a little sip of this.
The Alcan Road – Rittenhouse Rye, Yellow Chartreuse, Cynar, Lemon Twist – photo credit: Philip Guerette
The Alcan Road – $16
Rittenhouse Rye, Yellow Chartreuse, Cynar, Lemon Twist
Created by Luke Wronski
Before prohibition, Rye was America’s favorite whiskey. The Alcan Highway is the only road to Alaska. Combine them both and you are destined for a trip that is light on the tongue with a long finish.
Smokey & The Bandit – Illegal Mezcal, Lime, Allspice, Orange, Vanilla, Cinnamon – photo credit: Philip Guerette
Smokey & The Bandit – $16
Ilegal Mezcal, Lime, Allspice, Orange, Vanilla, Cinnamon
Created by Danny Vasquez
Illegal Mezcal is a 100% agave Espadin with varietal notes of sweet and spicy peppers, balanced by grapefruit, pineapple and blood orange. A deep smoke and gentle burn make it the perfect cocktail ingredient. Add a few distinct flavors and you are definitely getting away with something.
Chai Whiskey Sour – Buffalo Trace, Chai Tea, Lemon, Egg White, Cinnamon, Star Anise – photo credit: Philip Guerette
Chai Whiskey Sour – $17
Buffalo Trace, Chai Tea, Lemon, Egg White, Cinnamon, Star Anise
Created by Danny Vasquez
Balance is the key to a perfect whiskey sour and this fresh take softens the sour edge with a gentle chai foam, with hints of liquorice and cinnamon.
Available now through December
6 pm to 2 am – Monday through Friday
7 pm to 2 am – Saturday
8 pm to 2 am – Sunday
THE ROGER ROOM
370 La Cienega Boulevard, West Hollywood, CA 90048
(310) 854-1300
For further information about THE ROGER ROOM
Visit www.therogerroom.com
Follow on Twitter
Follow on Instagram
Become a fan on Facebook
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Why Everyone in L.A. Is Talking About This Bottle from On The Rocks Cocktails —And Dylan Efron’s Got One in Hand
Why Everyone in L.A. Is Talking About This Bottled Cocktail—And Dylan Efron’s Got One in Hand
From Beverly Hills rooftops to the American Music Awards in Vegas, On The Rocks™ Premium Cocktails is becoming the drink of the moment for Los Angeles tastemakers.
If you’ve been to a dinner party in Silver Lake, a pool day in Venice, or a rooftop gathering in West Hollywood lately, chances are you’ve already seen them—sleek bottles, bold labels, and cocktails so good, they taste like they came from a $20-per-drink mixologist.
We’re talking about On The Rocks™ Premium Cocktails, the bartender-crafted ready-to-drink cocktails that have officially made the leap from local favorite to full-blown red carpet royalty.
How big is this brand getting? It just returned for a second year as the official cocktail of the American Music Awards, serving drinks to celebrities, influencers, and VIPs live from the brand-new Fontainebleau Las Vegas. But make no mistake—this is still an L.A. story at heart.
From Westside to Worldwide
On The Rocks™ might be making waves in Vegas, but it was born for places like Los Angeles: where people love a great cocktail but hate waiting in line to get one.
At this year’s AMAs, while the music world’s biggest stars lit up the stage, On The Rocks™ was making headlines of its own. Guests were treated to their full line-up inside the lavish BleauLive Theater lobby, transforming the pre-show cocktail game into something more stylish, accessible, and yes—very L.A.
And backstage? Dylan Efron casually popped open a Margarita, toasted with an Old Fashioned, and showed America how to “Make it a Cocktail”—a moment that aired during the live broadcast and gave fans a peek into the effortless cool the brand is pushing.
You can check out his behind-the-scenes content on Instagram at @otrcocktails, and honestly, it looks more like an Echo Park house party than a backstage award show.
A Campaign Made for L.A. Life
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, summed it up perfectly:
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do.”
That idea is at the heart of their new “Make it a Cocktail” campaign, which made its primetime debut during the AMAs. The campaign flips the script on traditional drinking occasions—showing people ditching wine or beer in favor of a proper cocktail at times you’d never expect it. Think: an Espresso Martini at a backyard movie night, or a Cucumber & Lemongrass Mule at a Dodger game tailgate.
It’s all about elevating everyday moments, something Angelenos know a thing or two about.
The L.A. Factor: Convenience Meets Craft
Founded in 2015 by a group of industry vets who knew the pain of finding a decent cocktail outside of a high-end bar, On The Rocks™ delivers all the flavor and balance of a hand-mixed drink—minus the bartender, the mess, or the Uber ride home.
Their lineup reads like the menu at a trendy cocktail bar on La Brea:
The Aviation, Old Fashioned, Jalapeño Pineapple Margarita, Cosmopolitan, Mai Tai, and more. Limited editions like the Spiced Pear Whiskey Sour and Blue Hawaiian have become collector items for cocktail connoisseurs across town.
And now, with the launch of their sparkling canned line—Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule—On The Rocks™ is staking its claim on poolside coolers from Malibu to Marina del Rey.
Where to Sip in L.A.
Whether you’re hosting a movie night in Culver City, planning a beach day in Santa Monica, or pre-gaming for a night out in West Hollywood, On The Rocks™ is the go-to. You can find the full lineup at major retailers around Los Angeles, or just visit ontherockscocktails.com to stock up.
Follow @otrcocktails on Instagram for the latest drops, cocktail inspo, and behind-the-scenes celebrity moments.
Bottom line:
L.A. is a city that doesn’t wait—and now your drink doesn’t have to either. On The Rocks™ Premium Cocktails is delivering mixology-level cocktails without the fuss, and everyone from Dylan Efron to your neighbor in Brentwood is pouring one.
Big Papi’s Ultra-Premium Ozama Rum Just Landed in L.A.—Here’s Why You’ll Want a Bottle
Big Papi’s Next Power Play: David Ortiz Uncorks a Dominican Rum With Soul, Swagger, and Serious Flavor
In a town that thrives on reinvention, where tequila tastings compete with mezcal masterclasses and everyone knows their Negroni from their Paper Plane, the arrival of Ozama Rum might just disrupt L.A.’s sipping scene in the most unexpected—and welcome—way. But this isn’t just another luxury bottle with a celebrity signature. It’s Dominican-born, baseball-bred, and brimming with heart.
Launched by none other than Hall-of-Famer David “Big Papi” Ortiz, Ozama Rum is a lush, premium spirit that pays homage to the rhythms, rituals, and resilience of the Dominican Republic. And while Ortiz may be best known for smashing home runs for the Boston Red Sox, his latest swing connects straight to his roots—and it’s a clean hit.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says.
“I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Rum, Reimagined
Named after the Ozama River—the same one Ortiz grew up fishing, swimming, and crabbing along as a boy—Ozama Rum isn’t just Dominican in spirit. It’s 100% Dominican in production. From the locally grown sugarcane to the fermentation, distillation, and
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
The Academy Award-nominated actress, entrepreneur, and proud Angeleno has teamed up with Princess Cruises to bring her fan-favorite Seven Daughters Moscato to travelers worldwide. The wine, celebrated for its vibrant, lightly sweet notes of tropical fruit and honeysuckle, is the latest addition to the cruise line’s Love Lines Premium Liquors Collection.
And for L.A. locals who already know Taraji as more than just Cookie Lyon or Melinda Gayle, this new venture is pure Taraji: bold, inviting, and full of heart.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Headquartered right in Santa Clarita, Princess Cruises has long been a part of Southern California’s luxury travel DNA. With its proximity to the Port of Los Angeles in San Pedro—just a freeway ride away from Taraji’s hometown hustle—this partnership feels especially fitting. L.A. residents looking for a chic weekend escape can now sip on Seven Daughters while cruising down the Pacific Coast or setting out on a Mexican Riviera getaway, glass in hand and ocean breeze in hair.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Seven Daughters isn’t just another celebrity wine—it’s a labor of love and creativity. As Strategic Advisor and Creative Collaborator, Henson has poured her personality into every bottle. For L.A. tastemakers and wine lovers, this means more than a quality drink; it’s a chance to connect with a star who has always stayed rooted in the community.
With her inclusion in the Love Lines Premium Liquors Collection, Henson joins a glamorous circle of fellow celebrity spirits makers including Jason Momoa and Blaine Halvorson (Meili Vodka), Camila and Matthew McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze and Betty Buzz), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa Wines), Romero Britto (Love Prosecco), and Kylie Minogue (No Alcohol Sparkling Rosé).
For Angelenos used to spotting stars in Studio City or sipping cocktails in West Hollywood, the idea of toasting with a Taraji-crafted wine while watching the sunset over the Pacific feels just right. Whether you’re heading to Catalina for the weekend or sailing out to Alaska, Seven Daughters is now the perfect local-meets-luxury beverage choice.
The Love Lines Premium Liquors Collection, launched by Princess Cruises to spotlight exclusive, star-powered wines and spirits, is about more than just sipping—it’s about celebrating. And with Taraji P. Henson at the helm of her Moscato, there’s never been a better time to raise a glass to life, love, and L.A. style.
More details and sailing options available at www.princess.com.
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Los Angeles Drinkers saying ‘Yes’ to less: Sommarøy Spirits Expands wider to Whole Foods
Sommarøy Spirits Expands Grocery Footprint at Jewel-Osco and Whole Foods
No more martini-induced headaches
Dreaming of an easier way to wake up the next workday without a martini-induced headache, or seamlessly transition to a glass of wine at dinner without feeling out of control? There are now more choices for the nearly 65% of adults nationwide moderating their alcohol intake.
Sommarøy Spirits – mid-strength gin and vodka with zero carbs, lower calories and two-thirds the alcohol of traditional spirits – is expanding its grocery footprint, offering more consumers a sophisticated, full-flavor option to embrace true moderation.
The no- and low-alcohol market grew by more than 7% in 2022 according to IWSR.
FlavRReport.com on YouTube
With an ABV of 27.5% – one-third less than the alcohol content of traditional spirits – Sommarøy is officially defining the mid-strength category as spirits between 25-30% ABV. As a result, retailers like Jewel-Osco and Whole Foods Market are now reserving shelf space to meet consumer demand for quality spirits between non-alcoholic and full proof.
Already available in major beverage retailers like Total Wine & More, Lee’s Discount Liquor and Binny’s Beverage Depot, Sommarøy Vodka is now available in 73 Jewel-Osco stores in Illinois and Sommarøy Gin is available at 53 Whole Foods stores across 12 states, with distribution anticipated to expand significantly by year’s end.
“People don’t want all or nothing when it comes to moderating their drinking
sometimes you want a mellow buzz
without going completely non-alc
or settling for a watered-down cocktail.
More consumers can now add the solution directly to their shopping carts.”
James Cosma
CEO and co-founder
Sommarøy Spirits
Sommarøy Spirits gets industry buzz
Landing on-shelf at major grocery retailers across the country are just some of the brand’s recent successes.
Sommarøy Spirits have also been awarded various industry accolades, including the New York International Spirits Competition (NYISC) Low Proof Spirit Producer of the Year. Sommarøy Gin and Vodka have won NYISC Silver (92 points) and Gold (94 points), 2024 SIP Awards Double Gold and Gold, a 97 and 95 rating from The Tasting Panel Magazine and Gold (93 points) and Silver (88 points) from Beverage Tasting Institute, respectively.
Start your moderation-minded journey today.
To find a retailer near you, mid-strength cocktail recipes and stay in the loop with the latest news and product drops, visit SommaroySpirits.com and follow @SommaroySpirits.
Sommarøy Spirits are premium craft-distilled Vodka and Gin with zero carbs, lower calories and two-thirds the alcohol of traditional spirits.
Crafted in small-batches with legacy distilling techniques, Sommarøy Gin and Vodka are 55-proof (27.5% ABV), unflavored and gluten-free with a smooth taste that can be enjoyed neat, on the rocks or mixed in a cocktail.
In addition to availability online at shop.sommaroyspirits.com, Sommarøy Vodka and Gin is available in more than 320 retail locations across the country (and counting) – including Whole Foods, Jewel-Osco and Total Wine & More. It is also available regionally in Illinois at select and Binny’s Beverage Depot locations, Nevada at Lee’s Discount Liquors and other independent retailers.
Sommarøy Spirits can also be found in Chicago at Gibson’s Restaurant Group, Boka Restaurant Group and Ballyhoo Hospitality locations. To find Sommarøy near you, visit www.sommaroyspirits.com and follow the brand on Instagram and Facebook at @SommaroySpirits.
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Perry’s Fine Wines & Liquors Opens in Palm Springs to Celebrate 90 Year Anniversary for Perry’s of Provincetown
Perry’s Fine Wines & Liquors Opens in Palm Springs to Celebrate 90 Year Anniversary for Perry’s of Provincetown
Perry’s, the multi-award winning wine & liquor store, based in Provincetown, Cape Cod, MA, is thrilled to announce the official Opening of Perry’s Fine Wines & Liquors Palm Springs.
Perry’s Fine Wines & Liquors opens in Palm Springs
This exciting expansion marks a significant milestone in the history of Perry’s, as they bring their unique combination of service, selection and community commitment, that has made Perry’s a beloved institution in Provincetown, to the vibrant community of Palm Springs!
Photo Credit: Oscar Flink
The year 2024 is not just another year for the Perry’s business; it marks 90 years since Bert Perry first opened the doors of his eponymous store in Provincetown, Cape Cod, MA. A pillar of the Provincetown community, Bert was known for his warmth, character and integrity, and ran his store for over 50 years.
Cuvee Helltown, Perry’s Fine Wines & Liquors Opens in Palm Springs // Photo Credit: Oscar Flink
Over the years since, successive owners have built on his legacy to create the much-loved, award-winning business it is today.
Photo Credit: Oscar Flink
Charlie Greener and Billy Marshall, the current owners of Perry’s, bring their own unique story to the business’ legacy. The couple met in 2004 as crew members on a round-the-world sailing race, and during a stop in Boston at the end of the leg from Cape Town, South Africa, they were introduced to Provincetown. Captivated by the town’s stunning natural beauty and welcoming community, they returned year after year, drawn by the sense of joy and escape that the town offered.
Being passionate about wine
Being passionate about wine, the Perry’s store quickly became their first stop whenever they arrived in Provincetown, drawn in by the service, the selection and community spirit of the business.
“For us, so many of the best moments in Provincetown were made more special by a glass of something magical in hand, and Perry’s played a significant role in those experiences,” says Charlie.
Photo Credit: Oscar Flink
In 2019, after successful global careers in marketing and management consultancy, Charlie (who grew up in the UK & who is now a US citizen) and Billy (born in Venezuela to Mexican and American parents, and who also holds UK citizenship) left their then-home in Mexico City to embrace their long-held passion for wine, and the opportunity to live full-time in Provincetown by taking over Perry’s.
Over the following years of managing and growing the Perry’s business, Charlie and Billy noticed that many of their Provincetown customers also spent significant time in Palm Springs. These loyal customers often urged them to bring Perry’s unique offering to California, seeking to enjoy Perry’s exceptional service year-round, on both coasts.
Upon visiting Palm Springs, Charlie and Billy fell in love with the city’s history, architecture and lifestyle. Though nearly 3,000 miles separate Provincetown and Palm Springs, their similarities —a spirit of escapism, community and the pursuit of the good life – are striking, all of which made Palm Springs the perfect choice to expand the business to.
As Perry’s celebrates its 90th anniversary, the opening of Perry’s Fine Wines & Liquors Palm Springs represents the continuation of a journey that began nearly a century ago of three guiding principles: service, selection, and community.
- Service: Perry’s prides itself on offering knowledgeable, friendly advice in a warm, inviting retail space that feels like home. Every detail—from the selection of wines to the tissue paper wrap as you open a case—is designed to make customers feel like family. With this ethos in mind, they run their home delivery service themselves (not via third parties) to ensure a seamless, high-quality experience for customers from the store to their door.
- Selection: Perry’s carefully curates a world-class collection of products. From Armenia to Australia, Paso Robles to Piedmont, well-known brands to hidden gems, from $11 to $2,900, and everywhere in-between, Perry’s ensures that there’s something for every palate, occasion, and budget. As well as wines & liquors, the store offers a hand-picked selection of cheeses, charcuterie, fresh grill-ready meats, and much more.
- Community: Wine brings people together, and Perry’s is committed to being an integral part of the communities it serves. Perry’s has a longstanding tradition of supporting local organizations, particularly those in the arts, contributing to the vitality of the year-round community.
“How Perry’s first made us feel as customers still guides us today, as the business evolves and grows,”
Billy Marshall.
“Our mission remains simple: to add joy to life’s special moments. Through our focus on service, selection, and community, we see ourselves as purveyors of joy—the joy of being together, the joy of elevating meals and experiences, and the joy of discovery.”
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Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
Wild Elements, Support + Feed, & Boys & Girls Clubs of Metro Los Angeles Come Together to Launch Community-Based Hydro-Wild Initiative Addressing Food Insecurity and Climate Crisis Through Innovation
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative – the Hydro-Wild Lab is a working hydroponic farm nestled in a shipping container as a learning and innovation hub for young people starting July 2022.
Through classes, community building, and hands-on sustainable agriculture experience, the Hydro-Wild Lab will deepen the connection between personal and planetary wellness while restoring food-growing power back to a Los Angeles community.
Support + Feed and Wild Elements teach students the science behind their favorite veggies
Starting in July 2022, students at the Watts-Willowbrook Club house, located in Watts on the border of Compton and one of four clubhouses within the BGCMLA region, will have access to a multi-week curriculum developed in coordination with Support + Feed and Wild Elements that teaches them the science behind their favorite veggies, the connection between personal wellness and food advocacy, and the cultural significance of gardens and growth in their own neighborhood and beyond.
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
The Wild Elements Hydro-Wild Lab, an innovative indoor hydroponic farm, brings together agriculture and technology to increase direct access to nutrient-dense food in an eco-conscious way while simultaneously providing students with hands-on farming experience and training.
Wild Elements Hydro-Wild Lab, an innovative indoor hydroponic farm
This unique program developed in partnership across all three organizations is tailored specifically for the Watts-Willowbrook Clubhouse students and community to address the nexus of food insecurity and the history of food systems, healthy eating, and climate change.
Wild Elements is teaming up with Support + Feed and Boys & Girls Clubs of Metro Los Angeles (BGCMLA) to launch a new community and education initiative
Hydroponic farms are superstars of sustainable agriculture and are quickly emerging as an important pathway to increase access to produce in both urban and rural environments farming provides communities with a mechanism to farm in controlled environments indoors, while in rural settings, hydroponic as they require fewer natural resources.
Wild Elements is working for a Regenerative Future
In urban areas where there is no land or healthy soil to grow food, hydroponic farms use less land than conventional ones, which helps overused fields regenerate. Hydroponic farms use up to 10 times less water than conventional farms, a benefit in drought-prone areas like California. Growing produce locally is also important as food begins to lose its nutrient-density once it’s harvested. In short, hydroponics is one key way to grow food so it benefits people and the planet.
“At Wild Elements, we’re working for a regenerative future where all living things can thrive.
We can do it with innovative programs like the Hydro-Wild Lab, which merges tech, agriculture, health, education and community empowerment, all in one shipping container.
By growing fresh produce while using less water and less land,
the Hydro-Wild Lab promotes food equity, plant-based nutrition, and sustainable agriculture,
all while investing in one vibrant neighborhood and its urban ecosystem.
Wild Elements is thrilled to partner with our friends at Support and Feed and BGCMLA
to bring this transformative pilot program to the BGCMLA students at the Watts-Willowbrook Clubhouse,”
says Nikki Eslami, Founder & CEO, Wild Elements.
Support + Feed, a non-profit organization created during the pandemic by Maggie Baird (Lifetime Climate Activist, Screenwriter and mother to Billie Eilish and FINNEAS), is partnering with Wild Elements and BGCMLA to introduce the Hydro-Wild Lab, bringing plant-based food and educational resources to today’s youth and local community organizations without access. They focus on working with community innovators that have been doing the work in their city to provide tailored resources that will be most impactful.
“Through the power of partnership, we can work together, providing strategies to address existing problems and help change the futures,” says Maggie Baird, Founder & President, Support + Feed. “This exciting step (the Hydro-Wild Lab) goes back to our mission, to support organizers and nonprofits that are already doing great work. When we pool our resources, together we can uplift the community”
Committed to sustainable impact, Boys & Girls Clubs of Metro Los Angeles is the result of a partnership unifying Los Angeles’ Boys & Girls Clubs that have been serving youth in the region’s most vulnerable neighborhoods since 1960 including Challengers, Watts/Willowbrook, Bell Gardens, Jordan Downs, and Jordan High School sites.
Boys & Girls Clubs of Metro Los Angeles offers nationally recognized programs in three core areas to ensure the achievement and empowerment of youth and their families: Academic Success, Good Character and Citizenship and Healthy Lifestyles.
“Our Watts community has been long challenged by lack of success,” states Patrick Mahoney, President & CEO Boys & Girls Clubs Metro Los Angeles. “The Hydro-Wild Lab will provide an opportunity BGCMLA youth to grow and consume healthy foods but will also serve as a critical tool for community and family dialogue around creating healthier eating habits. In a community where diabetes has a 72% higher mortality rate than the average community, the Hydro-Wild Lab will serve as a great education and awareness tool that can help save lives.”
The Hydro-Wild Lab is a pilot program that Wild Elements, in partnership with Support + Feed and Boys & Girls Clubs of Metro Los Angeles, plans to scale and utilize as a model to bring innovative solutions to other communities nationwide. This educational and collaborative initiative unites the strengths and networks of all three organizations and further expands critical conversations about nutrient dense food access in urban communities.
ABOUT WILD ELEMENTS
Wild Elements is an ecosystem of content, community and collective impact building a regenerative future where all kind can thrive. Aiming to reconnect people with nature – to protect biodiversity – Wild Elements champions innovation solutions and inspires our community to take small steps toward personal and planetary wellness. Central to Wild Elements’ mission is its work to shift power and vital resources to women-led environmental solutions driving change. Today’s global traditional philanthropic model only grants .2% of funds to women-led environmental work, yet women are disproportionately impacted by the climate crisis. To change the game, Wild Elements distributes over 88% of its philanthropic dollars to women-led organizations. Wild Elements believes and invests in shifting narrative through inspiring storytelling to impart empathy and let good grow wild so the whole world will follow. To learn more visit wildelements.com.
ABOUT SUPPORT + FEED
Support + Feed is an intersectional nonprofit organization dedicated to creating an equitable, plant-based food system and combating food insecurity and the climate crisis. Founded in Los Angeles by Maggie Baird, Support + Feed has expanded to ten US cities, worked with over 80 community organizations, and supported local economies across the country. Currently Support + Feed is part of the Happier Than Ever Global Tour which will enable them to expand globally including in the UK and Australia. For more information, visit supportandfeed.org.
ABOUT BOYS AND GIRLS CLUBS OF METRO LOS ANGELES
The mission of Boys and Girls Clubs of Metro Los Angeles (BGCMLA) is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Committed to sustainable impact, BGCMLA is the result of a partnership unifying Los Angeles’ Boys & Girls Clubs that have been serving youth in the region’s most vulnerable neighborhoods since 1960 including Challengers, Watts/Willowbrook, Bell Gardens, Jordan Downs, and Jordan High School sites. BGCMLA offers nationally recognized programs in three core areas to ensure the achievement and empowerment of youth and their families: Academic Success, Good Character and Citizenship and Healthy Lifestyles. For more information, please visit our website at bgcmla.com.
