The New Orleans Wine & Food Experience 2023 runs June 7 – 11 Uncorks Grand Plan and New Venue
The New Orleans Wine & Food Experience announces that a limited number of exclusive ticket packages and all individual event tickets are now on sale for the five-day event set for June 7 – 11.
“This year, we have enhanced our three big events—
Vinola, Tournament of Rosés, and our Grand Tasting…
making them bigger and better than ever before and moving them to new venues,” said Aimee Brown, NOWFE Executive Director.
“In response to high demand, we have added special ticket packages for those attendees looking to spend a few days with us.
And, for the many locals that love to attend our events, we offer the individual ticket option to fit personal schedules and lifestyles.”
Vinola at the The New Orleans Wine & Food Experience
Vinola, the highest-level tasting event NOWFE offers, kicks off at the historic Orpheum Theater on Thursday, June 8, at 6 pm.
Foodies and oenophiles of all experience levels will sample rare and highly valued wines expertly paired with delectable foods crafted by local chefs. Winemakers will present elite wines from around the world, and award-winning chefs will serve and talk about their food and what inspires them in its creation. Guests will have the chance to have one-on-one conversations with winemakers and chefs. Tickets are $215 each. VIP tickets are $280 and include 30-minute early entry and VIP lounge access.
Tournament of Rosés
Back for the fifth year, the Tournament of Rosés is moving to The Fillmore on Friday, June 9th, at 7:00 PM. Tickets to this special event are $129 per person.
The Tournament of Rosés offers guests a unique opportunity to taste premier rosés, both still and sparkling, from France, Spain, Italy, the United States, and the Southern Hemisphere, and then cast a vote for a favorite.
Best of Show, Gold, Silver, Bronze and the People’s Choice Award will be announced.
New this year, a specialty sparkling sector featuring bubbles beyond the Rosé realm and a spirited cocktail garden. Tasty bites will accompany each wine served. Guests are encouraged to come “dressed to impress” with a touch of pink. VIPs gain 30 minutes of early access to this event.
Grand Tasting at the The New Orleans Wine & Food Experience
Also, new this year, NOWFE will host one Grand Tasting on Saturday, June 10, from 3 – 6 pm at Generations Hall. General Admission tickets are $149 before event week when they increase to $169. The Grand Tasting VIP a la carte price is $215 per person and includes early admission at 2:30 pm and access to a VIP lounge. The Grand Tasting at NOWFE showcases wines from around the world and food served by New Orleans’ finest chefs.
NOWFE once again closes its 5-day event with Burlesque, Bubbly & Brunch on Sunday, June 11, from 11 am – 1 pm at the Omni Royal Orleans. Tickets to this titillating event are $95 each.

New Orleans Wine and Food Experience 2016. ©Brandt Images – All Rights Reserved.
Join Trixie Minx and her Burlesque Beauties for a one-of-a-kind NOWFE experience with a plated brunch prepared by the chefs at the Omni Royal Orleans, bottomless sparkling wine by Luc Belair, and a burlesque performance you are sure to remember.
In addition to the special events, NOWFE presents its Labs and Experiences on Friday and Saturday. Five Labs will occur each day at the New Orleans Culinary & Hospitality Institute at various times, while five boutique Experiences will occur over the two days throughout the city. Ticket prices vary for the Labs and Experiences.
The three levels of event ticket packages available this year are:
The Tasting Package — $258 per person
This package gives a “taste” of the main events this season. It includes entrance to:
· Tournament of Rosés
· The Grand Tasting
The Connoisseur Package — $793 per person
This package is for the wine and food enthusiast looking to be a part of the entire NOWFE experience. It includes 30 minutes of early entry and the following:
· Vinola
· Tournament of Rosés
· The Grand Tasting
· Choice of four (4) Labs
· 10% Discount on Additional Labs
· $20 Voucher to Use at NOWFE Merchandise Store
The VIP Package — $1000 per person
Upgrade to the VIP Package! This ticket allows you to experience the event at the highest level. It includes 30 minutes of early entry, access to VIP areas, and the following:
· Vinola
· Tournament of Rosés (early entry)
· The Grand Tasting (VIP)
· Choice of five (5) Labs (with priority seating)
· 10% Discount on Additional Labs
· $20 Voucher to Use at NOWFE Merchandise Store
For more information or to purchase additional tickets, visit nowfe.com.
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Why Everyone in L.A. Is Talking About This Bottle from On The Rocks Cocktails —And Dylan Efron’s Got One in Hand
Why Everyone in L.A. Is Talking About This Bottled Cocktail—And Dylan Efron’s Got One in Hand
From Beverly Hills rooftops to the American Music Awards in Vegas, On The Rocks™ Premium Cocktails is becoming the drink of the moment for Los Angeles tastemakers.
If you’ve been to a dinner party in Silver Lake, a pool day in Venice, or a rooftop gathering in West Hollywood lately, chances are you’ve already seen them—sleek bottles, bold labels, and cocktails so good, they taste like they came from a $20-per-drink mixologist.
We’re talking about On The Rocks™ Premium Cocktails, the bartender-crafted ready-to-drink cocktails that have officially made the leap from local favorite to full-blown red carpet royalty.
How big is this brand getting? It just returned for a second year as the official cocktail of the American Music Awards, serving drinks to celebrities, influencers, and VIPs live from the brand-new Fontainebleau Las Vegas. But make no mistake—this is still an L.A. story at heart.
From Westside to Worldwide
On The Rocks™ might be making waves in Vegas, but it was born for places like Los Angeles: where people love a great cocktail but hate waiting in line to get one.
At this year’s AMAs, while the music world’s biggest stars lit up the stage, On The Rocks™ was making headlines of its own. Guests were treated to their full line-up inside the lavish BleauLive Theater lobby, transforming the pre-show cocktail game into something more stylish, accessible, and yes—very L.A.
And backstage? Dylan Efron casually popped open a Margarita, toasted with an Old Fashioned, and showed America how to “Make it a Cocktail”—a moment that aired during the live broadcast and gave fans a peek into the effortless cool the brand is pushing.
You can check out his behind-the-scenes content on Instagram at @otrcocktails, and honestly, it looks more like an Echo Park house party than a backstage award show.
A Campaign Made for L.A. Life
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, summed it up perfectly:
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do.”
That idea is at the heart of their new “Make it a Cocktail” campaign, which made its primetime debut during the AMAs. The campaign flips the script on traditional drinking occasions—showing people ditching wine or beer in favor of a proper cocktail at times you’d never expect it. Think: an Espresso Martini at a backyard movie night, or a Cucumber & Lemongrass Mule at a Dodger game tailgate.
It’s all about elevating everyday moments, something Angelenos know a thing or two about.
The L.A. Factor: Convenience Meets Craft
Founded in 2015 by a group of industry vets who knew the pain of finding a decent cocktail outside of a high-end bar, On The Rocks™ delivers all the flavor and balance of a hand-mixed drink—minus the bartender, the mess, or the Uber ride home.
Their lineup reads like the menu at a trendy cocktail bar on La Brea:
The Aviation, Old Fashioned, Jalapeño Pineapple Margarita, Cosmopolitan, Mai Tai, and more. Limited editions like the Spiced Pear Whiskey Sour and Blue Hawaiian have become collector items for cocktail connoisseurs across town.
And now, with the launch of their sparkling canned line—Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule—On The Rocks™ is staking its claim on poolside coolers from Malibu to Marina del Rey.
Where to Sip in L.A.
Whether you’re hosting a movie night in Culver City, planning a beach day in Santa Monica, or pre-gaming for a night out in West Hollywood, On The Rocks™ is the go-to. You can find the full lineup at major retailers around Los Angeles, or just visit ontherockscocktails.com to stock up.
Follow @otrcocktails on Instagram for the latest drops, cocktail inspo, and behind-the-scenes celebrity moments.
Bottom line:
L.A. is a city that doesn’t wait—and now your drink doesn’t have to either. On The Rocks™ Premium Cocktails is delivering mixology-level cocktails without the fuss, and everyone from Dylan Efron to your neighbor in Brentwood is pouring one.
Big Papi’s Ultra-Premium Ozama Rum Just Landed in L.A.—Here’s Why You’ll Want a Bottle
Big Papi’s Next Power Play: David Ortiz Uncorks a Dominican Rum With Soul, Swagger, and Serious Flavor
In a town that thrives on reinvention, where tequila tastings compete with mezcal masterclasses and everyone knows their Negroni from their Paper Plane, the arrival of Ozama Rum might just disrupt L.A.’s sipping scene in the most unexpected—and welcome—way. But this isn’t just another luxury bottle with a celebrity signature. It’s Dominican-born, baseball-bred, and brimming with heart.
Launched by none other than Hall-of-Famer David “Big Papi” Ortiz, Ozama Rum is a lush, premium spirit that pays homage to the rhythms, rituals, and resilience of the Dominican Republic. And while Ortiz may be best known for smashing home runs for the Boston Red Sox, his latest swing connects straight to his roots—and it’s a clean hit.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says.
“I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Rum, Reimagined
Named after the Ozama River—the same one Ortiz grew up fishing, swimming, and crabbing along as a boy—Ozama Rum isn’t just Dominican in spirit. It’s 100% Dominican in production. From the locally grown sugarcane to the fermentation, distillation, and
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
The Academy Award-nominated actress, entrepreneur, and proud Angeleno has teamed up with Princess Cruises to bring her fan-favorite Seven Daughters Moscato to travelers worldwide. The wine, celebrated for its vibrant, lightly sweet notes of tropical fruit and honeysuckle, is the latest addition to the cruise line’s Love Lines Premium Liquors Collection.
And for L.A. locals who already know Taraji as more than just Cookie Lyon or Melinda Gayle, this new venture is pure Taraji: bold, inviting, and full of heart.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Headquartered right in Santa Clarita, Princess Cruises has long been a part of Southern California’s luxury travel DNA. With its proximity to the Port of Los Angeles in San Pedro—just a freeway ride away from Taraji’s hometown hustle—this partnership feels especially fitting. L.A. residents looking for a chic weekend escape can now sip on Seven Daughters while cruising down the Pacific Coast or setting out on a Mexican Riviera getaway, glass in hand and ocean breeze in hair.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Seven Daughters isn’t just another celebrity wine—it’s a labor of love and creativity. As Strategic Advisor and Creative Collaborator, Henson has poured her personality into every bottle. For L.A. tastemakers and wine lovers, this means more than a quality drink; it’s a chance to connect with a star who has always stayed rooted in the community.
With her inclusion in the Love Lines Premium Liquors Collection, Henson joins a glamorous circle of fellow celebrity spirits makers including Jason Momoa and Blaine Halvorson (Meili Vodka), Camila and Matthew McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze and Betty Buzz), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa Wines), Romero Britto (Love Prosecco), and Kylie Minogue (No Alcohol Sparkling Rosé).
For Angelenos used to spotting stars in Studio City or sipping cocktails in West Hollywood, the idea of toasting with a Taraji-crafted wine while watching the sunset over the Pacific feels just right. Whether you’re heading to Catalina for the weekend or sailing out to Alaska, Seven Daughters is now the perfect local-meets-luxury beverage choice.
The Love Lines Premium Liquors Collection, launched by Princess Cruises to spotlight exclusive, star-powered wines and spirits, is about more than just sipping—it’s about celebrating. And with Taraji P. Henson at the helm of her Moscato, there’s never been a better time to raise a glass to life, love, and L.A. style.
More details and sailing options available at www.princess.com.
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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Vino Nobile di Montepulciano Guided Tasting led by Antonio Gallon with Marina Nordic of IEEM USA – Wine Review
Vino Nobile di Montepulciano Master Class & Guided Tasting “The History Teller” led by Antonio Galloni, hosted by the Consorzio and Marina Nordic of IEEM USA.
Vino Nobile di Montepulciano has a long history and tradition of producing memorable bottles, so today should be a phenomenal event..
As expected, the room was crowded with curious and distinguished palettes. Sommeliers, wine educators, wine critics, wine journalists, importers.
Vino Nobile di Montepulciano Region
The event featured Andrea Rossi, President of the Consorzio del Vino Nobile di Montepulcino and Antonio Galloni, Wine Critic & Founder of Vinous, who led the tasting.
Andrea Rossi, President of the Consorzio del Vino Nobile di Montepulcino
Rossi spoke about the Consorzio and Montepulciano while Galloni explained the Vino Noble di Montepulciano region with intrigue and excitement
The Vino Nobile production zone is positioned between Val di Chiana and Val d’Orcia at altitudes from 820 and 1900 feet.
Antonio Galloni, Wine Critic & Founder of Vinous, led the tasting.
The climate is influenced by nearby Trasimeno Lake, its soils composed of marine fossils, sandstone, salt rich clay and precious silt deposits.
The Sangiovese grape is locally called Prugnolo Gentile. Within their local Producer community, it’s name is mostly interchangeable.
Montepulciano in Tuscany is the center for Vino Nobile’s vinification efforts where both vinification and aging takes place and are supervised in the municipal area.
Vino Nobile is aged for a minimum of two years, including one year in oak barrels; and three years total in order to earn the title Riserva.
Vino Nobile di Montepulciano Tasting
There were 11 wines tasted in total.
“Alboreto” Vino Nobile di Montepulciano 2020
“Alboreto” Vino Nobile di Montepulciano 2020
From Fattoria della Talosa made from 100% Sangiovese.
The vineyard is at 350-400 meters above sea level. After a careful selection of grapes, from the last week of September to the first week of October, the fermentation time is about 15-20 days.
Then malolactic fermentation is in stainless steel. The maturation is for 2 years in big barrels and stainless steel for another 2 months. The finished wine continues to be aged in bottle before release. An easy drinking win, hints of plum, blackberries, a kiss of strawberry and pepper. An excellent start to the day.
Vino Nobile di Montepulciano 2020 docg from Dei
Vino Nobile di Montepulciano 2020 docg from Dei
Made from 90% Sangiovese and 10% Canaiolo.
The soil is mostly clay with sand (tuff) and the vineyard is at 300 meters above sea level. Soft pressing of the grapes followed by spontaneous fermentation with the use of indigenous yeasts in stainless steel tanks at a controlled temperature. Maturation on the skins for 15 – 25 days with pump over’s. Aging for at least 24 months of which a minimum of 18 months is in wood. The wine remains in-bottle for some time before release.
On the nose, hints of cherry, plum and violets with a hint of coffee and a touch of vanilla. Pair it with braised beef cheek with mashed potatoes.
“Asinone” Vino Nobile di Montepulciano Selezione 2020
“Asinone” Vino Nobile di Montepulciano Selezione 2020
Made from 100% Sangiovese.
The vineyard is at 380 – 400 meters. The soil is clay and silt with embedded fossils. Fermentation is in stainless steel vats for 20 to 25 days with cultured yeasts from the vineyard. Malolactic fermentation in 6,000 to 8,000 French oak vats.
A vibrant wine with hints of red currant, cherry, strawberry, plum, violet. Pair it with ribeye
“La Braccesca” Vino Nobile di Montepulciano 2020
Made from 90% Sangiovese and 10% Merlot.
The vineyard is at 290 meters. The soil is sandy loam. Each grape variety was harvested separately, de-stemmed and delicately crushed. Then transferred into stainless steel vats where alcoholic fermentation took place at a controlled temperature to preserve the fruit’s aromatic profile. Maceration on the skins for 10 days. Malolactic fermentation. Then the following spring, the bottles were aged approximately 12 months. Then bottled in spring 2020 and aged for one additional year in the bottle.
Red currant, strawberries, cherries and a subtle hint of spice and vanilla.
“Vigna d’Afiero” Vino Nobile di Montepulciano docg Selezione 2020 from Tenuta Valdipiatta
“Vigna d’Alfiero” Vino Nobile di Montepulciano docg Selezione 2020 from Tenuta Valdipiatta
Made from 100% Sangiovese.
Vinification is in steel tanks at controlled temperatures. Maceration on the skins for 20-25 days. Daily pump over and délestage at the beginning and in the middle of fermentation. Spontaneous malolactic fermentation. Fermentation in stainless steel tanks for 20 days. Malolactic fermentation in stainless steel. The wine is aged in French barrels at 20% new oak for 18 months, then aged in bottle before release.
A delicious and complex flavor. Black cherry, dark chocolate, balsamic notes and a touch of vanilla Pair this with duck, roasted and grilled meats.
Vino Nobile di Montepulciano docg 2020 Boscarelli
Vino Nobile di Montepulciano docg 2020 Boscarelli
Made from 85% Sangiovese and 15% Canaiolo.
Alluvial and sandy lime soil with silt, clay and stony structure. The grapes are picked manually. After de-stemming and soft pressing, they are fermented in oak vats. Indigenous yeast is used in the fermentation process that lasts about a week. Aged in Slavonian oak casks, where malolactic fermentation occurs. Maturation takes from 18 to 24 months, then aged in the bottle for several more months before the release.
Strawberry, blueberry and sage notes. Medium body, medium tannin. Suggested pairing: grilled, roasted or braised meat and manchego or other seasoned cheese.
Luca de Ferrari of Boscarelli
Vino Nobile di Montepulciano docg 2019 Avignonesi
100% Sangiovese.
This bottle is even more special, as it employs Pied de Cuve, a process used by winemakers wanting to use wild yeast from the vineyard to ferment their wines. The process aims to build a population of viable (alive yeast) and vital (strong) in the wild yeast culture in a small volume of wine.
20-25 days of maceration. Pied de cuve used for the first bath of grapes in advance, select yeasts which are naturally present on the skins. Then these grapes become the basic yeast used for the fermentation. At least 18 months in Slavonian oak barrels and then at least 6 months aged in bottle.
On the nose, strawberry and red currant with subtle vanilla and spices. Well-balanced, medium body, ripe cherries and plum. Elegant tannin that creates a nice balance against the flavor and mouthfeel. Surprisingly long finish.
Would pair well with traditional Italian dishes, prosciutto, pecorino.
“Tenuta Calimaia” Vino Nobile di Montepulciano docg 2020 Marchesi Frescobaldi
90% Sangiovese (Prugnolo Gentile) and 10% red grape varieties.
Maturation in oak barrels for 24 months. Bottle aged for 4 additional months.
Intense ruby red in the glass. Nose is vibrant with cherry, sage, cardamom. Dark chocolate. Body is bold and velvety. Heavy tannin. Long dry finish.
“Silineo” Vino Nobile di Montepulciano docg 2020 from Tenute del Cerro
Fermentation and maceration at controlled temperature with daily pump overs.
Goes through malolactic conversion then 18 months of aging.
Cherry and red currant on the nose. Earthy, cedar, vegetal.
Pairs well with roasted chicken, and sharp cheddar.
“Messaggero” Vino Nobile de Montepulciano docg 2018
“Messaggero” Vino Nobile de Montepulciano docg 2018
95% Sangiovese and 5% Canaiolo Nero.
The grapes are handpicked, fermented in small containers to facilitate extraction of the skins. Fermentation is made with natural yeast, in full respect of the area, when the wine is still in contact with the skin, for 18-20 days. Then transferred to Slovenian oak casks for 18 months, then 6 more months in oak. During this period, they decant to make the wine clear and prepare for bottling.
The nose is pronounced with black currant, blackberry, blueberries, spice and leather. Full body, medium tannin, long finish.
Would pair well with aged pecorino, ribeye and game
Vino Nobile di Montepulciano docg 2018 from Villa S. Anna
Vino Nobile di Montepulciano docg 2018 from Villa S. Anna
85% Sangiovese, Mammolo Canaiolo, 8% Colorino, 7% Merlot.
Fermented with a 20 day maceration. Then 24 months in Slavonian oak barrels, French Oak, barriques. After bottling, kept in bottle for another year.
Ruby in the glass, Dark cherry on the nose with tobacco and licorice. Light body, medium tannin, dried cherry, raspberry, crushed herb, medium finish.
Pairs well with game meats, venison, seasoned cheese.
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SoCal’s Coffee and Margarita just got Upgraded! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive ExpoWest 2023 Interview
Yum! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023
Say yes if you love coffee. Say yes again if you love cocktails. Say yes a third time if you love ‘em, but wanna be healthier and save some money.
If you said yes to *any* of the above, you’re going to want to listen, because we just had twenty minutes with the woman who makes all those things happen for you.
This week at ExpoWest 2023 Jordan’s Skinny Mixes has a lot to share!
Jordan’s Skinny Mixes Margaritas
Their Naturally Sweetened line of margarita mixes is made with real lime juice and sweetened with agave and contains 75 % less sugar and calories than other leading brands. The four margarita mixes flavors are Classic, Peach, Spicy, and Strawberry Key Lime, and they do not contain any artificial sweeteners, flavors, or colors.
Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha
Their natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha, for your coffee, tea, protein shakes, baking, or just about anything.
Jordan’s Skinny Mixes was founded in 2009 by female entrepreneur Jordan Engelhardt. The beverage brand was created with the simple desire to enjoy a margarita that wasn’t loaded with sugar and empty calories. Now with over 100 products, this female-led team is on a mission to craft beverages that cut the sugar and keep the fun from coffee ‘til cocktails.
Skinny Mixes can now be found in over 13,000 specialty retail locations across the United States, Canada, Australia, and Europe, including Target stores, Skinnymixes.com, and Amazon.
Jordan Engelhardt is an impressive person, so when I had the chance to meet up and have a conversation, it was an easy yes.
Just to give us some background, what were you up to before launching back in 2009?
Back in 2009 I was a recent college graduate working in real estate as an appraiser. I launched this product [Jordan’s Skinny Mixes] right when the recession was basically at its peak. It had just started and the market crashed pretty heavily in Florida where I was living at the time.
So I found myself without work, and this idea that I felt pretty strongly about.
What are some of the biggest changes you’ve navigated in the industry over those 10 years?
Oh, there’s been a lot. The world has evolved much more to natural products, which is why we’re here at Expo West as we just have launched our new natural line so this is pretty big for us.
Also, the customization of flavors over the years have just gotten more and more prevalent.
Millennials, and the population in general, really like the variety of flavors, and being able to customize everything. And then Covid really drove at-home consumption of coffee. So I think all of those trends over the last 10 years have really helped drive this company’s growth.
When Covid forced everyone to stay home, did that become a “lucky opportunity” for the business and boost at-home coffee drinking?
It was certainly fortunate in some ways, but in many other ways [not as much]. We were selling to many grocery accounts. We’re selling to a lot of specialty stores which had no choice but to close their doors. So we lost quite a bit of distribution during that time, but were able to make up for it online [with website e-commerce]. So [with market] penetration and trying to drive consumer growth, in that capacity, yes, it was fortunate. But it was also a little bit scary [for us], like many other businesses at the same time.
What is the biggest misconception in general about skinny mixes?
People don’t necessarily understand the versatility of our syrup and how you can not only use it for coffee, but you can use it for baking and protein shakes, and just anything.
Flavored syrups are great for iced teas. You can simply just add a dash to water and transform your water.
Once we got the samples this week, the amount of random things we’ve tried [the skinny mixes] with just to see how it’d go.
I love it! It’s part of the fun and part of the great relationship we have with our consumers. They
have so much fun experimenting and making these recipes, and then including us on that.
So [experimenting with the syrups on different foods] just became a benefit over the years. It’s certainly something we think about now.
We have this really amazing closed Facebook group that has really active members. It’s called “Skinny mixes. Share your recipe”. You can see the amount of creativity that our users come up with and then they share their recipes.
One person put it with sweet potatoes, they used it on egg sandwiches. Interesting wild things that you would never think about.
Can you share a little bit about the inspiration behind the line and how you develop the flavors?
Yes, of course. We have a great relationship with our consumers, and they asked for it. When they ask, we listen. We do a lot of innovation. We launch a lot of flavors.
So that’s where it came from and it’s really done. We’ve gotten into Target with this line. We take a lot of pride in listening to what our customers want, and this is what they wanted
What’s the development process like for these flavors?
We have several partnerships with different food labs and beverage labs. We start by verbally explaining to them what we’re looking for. We have a big panel at our company and we just do a lot of tasting. It often takes quite a bit of time because we take a lot of pride in making sure it tastes exactly what we were visualizing.
We can come up with anything from “Mermaid” to “Unicorn”. The different food labs across the country are amazing and they make it happen.
It’s a slow, methodical approach. Then we have a larger tasting panel and we keep going until we find just the right mix.
That’s incredible. What’s the timeline from concept to finished product?
It varies widely. It could take a couple of months or it could take over a year. Probably on average, about 4 to 6 months.
Do you ever try to create flavors and they don’t end up working out?
Oh, it happens all the time, especially in the beginning. We’re innovating constantly. Trends change fairly quickly. We’ve been fortunate with a robust website where we can test things quite easily and pivot.
Are there any teases as to what flavors might be next?
Well at the show we’re launching our naturally sweetened flavors. French vanilla, caramel, peppermint, mocha and pumpkin spice. Maybe some new seasonal offerings after that. We’re constantly innovating, constantly looking at new categories.
Switching over to coffee, what inspired you to launch coffee syrups?
12 years ago the company started with cocktail mixes. With the popularity of Starbucks and people going through the drive through and having what they thought was guilt-free drinks but was not necessarily guilt free.
They didn’t realize how many calories they are consuming with their Frappuccino or their latte.
It immediately seemed like another way to really help people not have such a sugar laden beverage every single day.
That’s why the coffee syrup was developed. Since cocktail mixes are so seasonal, coffee syrup is something that consumers consume daily. So it was a natural extension for the product line with the coffee syrup
You have some new coffee flavors launching as well
Listening to the trends and looking at the popularity of the most popular flavors just through our [tasting] panel. and you know, just having a great team that’s out and about, and looking at menus, and using some common sense, if you will, and reading up on trends, it’s then a 3 prong process.
You’re getting a lot of positive attention at ExpoWest. What in your opinion, makes for a successful trade show?
Taking the step to take the risk to be there and have your branding there; and be open to meeting consumers and buyers in the trade. We try to make it fun. So we serve cocktails, and we’re going to be serving espresso Martinis today. Yesterday we served Margaritas, and we had a speakeasy happy hour. It helps people really understand the brand, and come by and see us. I think that’s most important, really put your brand out there and your brand’s personality and just have fun with it.
Can you talk a little bit about the mission behind Jordan’s Skinny Mixes?
Our mission summarized is crafting beverages that cut the sugar and keep the fun for a healthier, more flavorful lifestyle and to make everyday moments simply sweeter.
What is your biggest call to action for the audience?
I’d love the consumers to experiment at home. I’d love for them to make their latte at home. Make that morning coffee at home. So many people will say it’s going to be a better experience.
Try our products. You’re going to save calories. You’re going to save time. You’re going to save money.
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McMinnville Wine Competition Celebrates 30 Years, Awards Coppola‘s Domain de Broglie takes Top Honors
McMinnville Wine Competition Celebrates 30 Years, Awards Coppola‘s Domain de Broglie takes Top Honors
The McMinnville Wine Classic Competition completed its 30th annual professional judging on Saturday January 7, 2023.
All eight out-of-state judges arrived unfettered and ready to help elevate the competition.
The wine competition has not missed an event including through the peak Covid years, and is a dedicated fundraiser for McMinnville’s St. James School.
Oregon Wine Country: Coppola‘s Domain de Broglie takes Top Honors at 30th annual McMinnville Wine Competition
It raises thousands of dollars for programs benefiting the school’s children. Organized by Rolland Toevs, Carl Giavanti and Jon Johnson and staffed by volunteers, the Mac Classic competition is one of the largest Oregon Only wine competitions in the state.
The competition draws professional judges from across the U.S.
This year’s panel represents the full spectrum of the wine industry, including future MW Samantha Cole Johnson of Janice Robinson.com, Sommeliers like Fred Swan and Ellen Landis, Buyer Jusden Aumand from Tri-Vin Imports, and Wine Writers such as Clive Pursehouse the U.S. Editor for Decanter Magazine, Eric Degerman of Great Northwest Wine, Deborah Parker-Wong the U.S. Editor Slow Wine Guide, James Melendez aka James the Wine Guy, and Michael Apstein of Wine Review Online and Terroir Sense.
Wines were showing well, with distribution of Double Gold and Gold awards was across the state.
Taking home top honors in 2023 was Domaine de Broglie, whose 2019 Dundee Hills Pinot Noir claimed Best of Show, Best Pinot Noir and Best Red Varietal, a first time ever for any winery in the state.
Cardwell Hill Cellars won Best Chardonnay again this year, a record fourth time, for their 2021 The Bard Chard, as well as Best White Varietal. Pike Road Winery won Best Dessert Wine for their Yamhill-Carlton AVA Route 47 Late Harvest white.
Rounding out the awards was Durant Vineyards who gained the top spot in the Best Sparkling Wine category for their 2019 Brut sparkling wine. All Double Gold and Gold Medals are listed at the bottom of this page:
For more details, visit https://www.mcminnvillewinecompetition.com/
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