Cuyama Buckhorn’s Buckhorn Bar, led by Scott Augat and Sam Seidenberg is Unlike any Roadside Cowboy Bar in the High Desert
Bar Lead Sam Seidenberg is doing something twofold at the Buckhorn Bar – he is encouraging and creating cultural exchanges unlike perhaps anywhere else in the state, and he is taking the idea of outdoors-to-glass to the next level.
A high desert hideaway, Cuyama Buckhorn sits on Highway 166 between Santa Maria and Bakersfield, CA—an hour away from Santa Maria Airport, two hours from Santa Barbara Airport, two and a half hours from Los Angeles International Airport, two hours from Burbank Airport, and just over an hour from Bakersfield Municipal Airport.
The L88 airstrip, a privately-owned, public use airport is 2 blocks from the resort.
Nestled in what is referred to as The Hidden Valley of Enchantment—a fitting nickname for this hidden gem of a region—Cuyama Buckhorn neighbors small farms, ranches, wineries, and natural landmarks including Carrizo Plain National Monument, Los Padres National Forest, and Bitter Creek Wildlife Preserve. The area is a popular destination for motorcyclists and pilots.
Cuyama Buckhorn was originally a roadside motel built for oil executives to have a place to stay in the 1950s, and in the 70+ years since it opened, has since catered to everyone from local ranchers and cowboys to bikers and car buffs out for their Sunday drives.
Seidenberg brings a wealth of experience to the job, having worked in bars in San Francisco and Portland before discovering New Cuyama one day and realizing the town had everything he needed.
Today the bar’s motto “Come as you are” welcomes everyone from mountain bikers and outdoor enthusiasts to city folks looking to enjoy the resort for the weekend.
“This is essentially an American country bar and my goal is for us to meet the needs of everyone who walks through the door,”
says Seidenberg.
“We have a more diverse clientele here than I ever saw when I was working in the Mission District in San Francisco,” says Seidenberg of the scene.
What he has done with the cocktail program is create a way to tell stories through the drinks he’s created and thus encourage those drinking them to better understand where they are at that moment.
God’s Country, made with Rye, 3H Wagyu Beef, Coors Light and Corn
God’s Country, made with Rye, 3H Wagyu Beef, Coors Light and Corn
For example, his drink, God’s Country, made with Rye, 3H Wagyu Beef, Coors Light and Corn is basically an homage to the ranch traditions of the Valley itself.
As with the layered stories behind each drink, Seidenberg, who has a deep personal passion for the area and the Los Padres National Forest in particular, focuses on layering ingredients from the region as well into each drink he develops.
Whether he be out for a mountain bike ride or a trek into the mountains, he’s always on the hunt for what he can bring back into the bar and ultimately the glass. While manzanita may be highly endangered elsewhere in the state, in the Cuyama Valley it grows abundantly and Seidenberg finds many ways to use it from harvesting berries to picking the flowers.
A drink such as the Prickly Pear, Manzanita Flower, Yerba Santa and Mezcal Spritzer is just one example of the fruits of his labor.
General Manager and Sommelier Scott Augat, who has spent his career at some of the best restaurants in Boston, Miami and Dallas, is also passionate about both creating conversation and inciting curiosity with bar patrons.
Augat’s sourcing of draft beers includes some local favorites
Augat’s sourcing of draft beers includes some local favorites, including a beer from There Does Not Exist, a local San Luis Obispo brewery helmed by Max Montgomery, who worked at Firestone-Walker Brewing for many years.
The “Cans & Bottles” section features “usual suspects” and then there are the unusual suspects – outliers like Anchorage Brewing’s Sent By Liars, Oxbow Brewing Company’s Bramble On, and Fonteinen’s Sherry Lambikken Blend, to name a few.
Augat’s wine list of nearly 60 wines offers more than a few surprise-and-delight moments. While Augat recognizes that Cuyama Buckhorn is in Santa Barbara County, one of the country’s top wine producing regions, he also wants to introduce guests to wines from other regions that are making their best versions of particular grape varietals –think small regions of Italy and France, as well as Austria, Lebanon, and Slovenia. He’s focused on seeking out small producers and showcasing single vineyard wines from across the globe.
Between Seidenberg and Augat and their team, locals and hotel guests are in good hands where libations are concerned. Not only is everyone guaranteed a stellar beverage experience here, but they may get an education at the same time. Everyone who works behind the bar shares a passion for talking to people and sharing stories, which seems to create an environment where guests find themselves talking and learning, intentionally or unintentionally, about the area and each other.
Cuyama Buckhorn’s Buckhorn Bar Menu
The bar menu is divided into six sections – Farm to Glass, Barrel Aged Cocktails, Macerations, Draft Beer, Cans and Bottles, and Spirits Flights.
FARM TO GLASS is five enticing elixirs, all created to showcase the house-made liqueurs, bitters and seasonal syrups made from local produce and foraged herbs that feature prominently in each glass. Each cocktail is $18.
Done Deal
Aquavit, Amaro, Golden Beet, Lemon
Long December
Reposado, Carrot, Cardamom, Honey
Chelsea Cooler
Botanicals, Celery, Thyme, Red Peppercorn
God’s Country
Rye, 3H Wagyu Beef, Coors Light, Corn
Honeymooner
Grappa, Pineapple, Campari, y, Chartreuse
BARREL AGED COCKTAILS are served from a wine thief from one of four Rod & Hammer whiskey barrels. Each one holds a traditional cocktail such as a Manhattan, a Boulevardier, a White Negroni and a Nouveau Carré and all are made using the Solera aging process so that the flavor of each drink develops over time. Each cocktail is $20.
MACERATIONS are visual delights and feature Tequila, Grappa, Rum and Whiskey
MACERATIONS are visual delights and feature Tequila, Grappa, Rum and Whiskey – each infused with a combination of flavors such as watermelon, hibiscus and black pepper corn or pineapple, tomatillo and arbol chiles. The watermelon and pineapple have both been smoked with Cypress wood from a felled tree on the property. These can be sipped neat, used in cocktails or served over a large ice cube topped with a splash of Topo Chico. Macerations are $10.
The FLIGHT MENU is two flights of each spirit–Bourbon, Rye, Peated Whiskey, Brandy/Cognac, Gin, Mezcal and Tequila–with the choice of a Staple Flight or a Premium Flight. Flight mats are provided (staple flights on one side, premium on the other) with information about each spirit along with tasting notes.
Call (661) 766-2825 or visit https://www.cuyamabuckhorn.com/to reserve
E-mail: hello@cuyamabuckhorn.com
Instagram: @cuyamabuckhorn
LOCATION:
4923 Primero Street, New Cuyama, CA 93254
A high desert hideaway, Cuyama Buckhorn sits on Highway 166 between Santa Maria and Bakersfield, CA—an hour away from Santa Maria Airport, two hours from Santa Barbara Airport, two and a half hours from Los Angeles International Airport, two hours from Burbank Airport, and just over an hour from Bakersfield Municipal Airport. The L88 airstrip, a privately-owned, public use airport is 2 blocks from the resort.
Nestled in what is referred to as The Hidden Valley of Enchantment—a fitting nickname for this hidden gem of a region—Cuyama Buckhorn neighbors small farms, ranches, wineries, and natural landmarks including Carrizo Plain National Monument, Los Padres National Forest, and Bitter Creek Wildlife Preserve. The area is a popular destination for motorcyclists and pilots.
ABOUT CUYAMA BUCKHORN
Cuyama Buckhorn is a timeless roadside resort, restaurant, bar, and coffee shop in the heart of California’s high desert within Santa Barbara County, approximately 2 hours north of Los Angeles.
First opened in 1952, Cuyama Buckhorn was remodeled by 2 Los Angeles-based designers who sought to bring the rich history of the resort back to life. The modern motel features 21 renovated Western-chic guest rooms, all with dedicated patio areas. Vintage accents and fixtures throughout the resort nod to the property’s rancher history and original mid-century architecture.
For dining, the property features a farm-to-table restaurant, bar, and coffee shop, along with spaces for hosting private events, weddings, or meetings.
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This Halloween in LA: Scary-good whiskies: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.
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Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.
Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.
The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.
The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.
Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.
Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY. Suggested retail pricing is $60 for a 750 mL and it is 98 proof.
J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors. Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.
Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.
About J. Mattingly 1845 Distillery
The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.
It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.
In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/
LA wants “Indulgence without compromise” Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur
Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur from the Makers of Misunderstood Whiskey Co.
OATRAGEOUS Oat Milk Liqueur proudly announces the launch of its innovative, dairy-free cream liqueur line, setting a new standard in the cream liqueur category. Crafted with the highest quality ingredients, OATRAGEOUS offers a plant-based alternative that is free from dairy, gluten, lactose, high fructose corn syrup, artificial sweeteners, and seed oils.
OATRAGEOUS is proudly the first portfolio of Oat Milk Liqueurs to hit shelves in the United States.
“We couldn’t be more excited to share OATRAGEOUS with the world,”
JD Recobs
Co-Founder of OATRAGEOUS.
“There are a lot of consumers out there who want to enjoy cream inspired products but are limited by dietary restrictions, lifestyle choices, or simple taste preferences.”
OATRAGEOUS will debut three core SKUs this fall: Coconut, Espresso, and the world’s first Dairy-Free Bourbon Cream (14% ABV).
OATRAGEOUS Oat Milk Liqueur is designed for those who seek indulgence without compromise. OATRAGEOUS delivers a light, smooth, and creamy experience while boasting less sugar and fewer calories versus traditional cream liqueurs. The expressions are crafted with 100% sustainably sourced, non-GMO oats, smooth bourbon whiskey and real ingredients.
“We are thrilled to be able to open doors for consumers by giving them delicious, dairy-free options that are produced transparently and made with significantly less sugar compared to what is currently available on the market,” added Co-Founder Chris Buglisi.
While OATRAGEOUS is best enjoyed simply chilled or over ice, the products are a great base for dairy-free alternative cocktails such as the Dairy-Free Espresso Martinis (or EspressOAT Martinis) and Dairy-Free Pina Coladas!
“We aspire to create exceptional products that prioritize both people and the planet,” said Emily Recobs, Co-Founder of OATRAGEOUS. “With a commitment to sustainability, we carefully craft every bottle using clean, high-quality ingredients, keeping the environment in mind every step of the way.”
Key Features:
- Bourbon Based Cream Liqueur: Made with premium bourbon whiskey; distilled at the historic old Seagrams distillery by Ross & Squibb Distillery (MGP) in Lawrenceburg, Indiana.
- Dairy-Free and Gluten-Free: Perfect for those with lactose intolerance, choosing a dairy-free lifestyle and with gluten sensitivities.
- Plant-Based & Vegan-Friendly: A delightful option for those following plant-based diets.
- Made With Clean Ingredients: No seed oils, high fructose corn syrup or artificial sweeteners. Kosher.
- Less Sugar & Calories: OATRAGEOUS contains 30% less sugar & calories than the leading cream liqueur brands. Proudly only 100 calories per 1.5 oz serving.
- Sustainably Sourced: Committed to environmental responsibility, using non-GMO oats.
- Transparently Produced: The company proudly discloses nutrition facts on their website.
Core SKUs:
- Coconut (14% ABV) – A tropical delight with the smooth, creamy taste of real coconut.
- Espresso (14% ABV) – A rich, bold flavor infused with the essence of Arabica espresso.
- Bourbon Cream (14% ABV) – A classic, luxurious blend of small batch bourbon whiskey and dairy free oat milk cream.
Availability and Pricing:
OATRAGEOUS will retail at $27.99 and be available for sale nationally online (www.drinkoatrageous.com) and in liquor stores in select markets including: FL, MA, NJ, NY, and TX.
About OATRAGEOUS Oat Milk Liqueurs
OATRAGEOUS Oat Milk Liqueur was created to bring fun, innovative dairy-free cream liqueurs to the world with a focus on quality and sustainability. OATRAGEOUS is a brand of Buglisi Recobs Group, also owner of Misunderstood Whiskey Company, a NJ based innovative whiskey brand delivering approachable spirits to its customer base which includes its Ginger Spiced Whiskey and America’s Original Dairy Free Oat Nog seasonal release.
Lakers Fans: Basketball legend Introduces ‘Hennessy Limited Edition by LeBron James’, available September 30
Lakers Fans: Basketball legend Introduces ‘Hennessy Limited Edition by LeBron James’, available September 30
Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.
This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”
lebron James
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Hennessy Limited Edition by LeBron James
The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.
Hennessy Limited Edition by LeBron James
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”
Hennessy Limited Edition by LeBron James
To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.
The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.
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Make this Boutique Winery part of Your Next Oregon Trip!
Why You should make Boutique Bells Up Winery part of Your Oregon Trip!
Bells Up Winery – Accessibility and Experience are worth its weight in wine!
Dave and Sara Specter, owners of Bells Up Winery in Newberg, are proving that a tiny winery (they describe it as “micro-boutique” and “un-Domaine”) can make a lasting impression on visitors who want that special “Oregon Experience”.
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How does Bells Up Winery do it?
One phone call, one email, and one pour at a time.
Sara sums it up nicely.
“We were out-of-state visitors ourselves in 2008, and this type of one-on-one owner/winemaker-hosted wine experience was what we loved best, but you hardly see it anymore.”
Their strategy and business plan—producing a scant 600 cases per year across nine wines, and only offering winemaker-hosted private tastings limited exclusively to one group at a time—may sound a bit retro, but it is an intentional throwback to simpler times… when communication and commerce were way more personal and intimate, and far less digital.
Related: Williamette Valley’s Bells Up Winery is Oregon’s answer to music in the bottle
What’s the Bells Up Winery Method
Bells Up Winery is one of the few that do not embrace online sales, online reservations, and SMS text marketing.
Dave and Sara have proved that old school relationship-based wine sales can not only work, but their customers also find it refreshing.
The only way to buy their wine is directly from the winery, either in person or by phone call. Once they’ve gotten to know you and your wine preferences, repeat orders can be made by phone or email.
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If you are uncertain about a selection, they can either reference your tasting with them or discuss your preferences, then describe the available wines directly to you.
Only accepting tasting reservations by phone also allows them to advise their guests about what to expect in advance, which sets expectations for an exceptional experience. After all, reservations for this $50/person winemaker-hosted tasting are special and limited to a maximum party size of six.
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This ensures that Dave and Sara can make the personal connections that create happy visitors that talk about their experience and ambassadors of them and their Oregon travels.
Their managed and controlled growth plan of increasing production only as a wine consistently sells out allows them to stay small, intimate, and personal. They insist that winery production will cap at 1,000 cases, which will allow them to continue their focus on surprising and delighting their visitors.
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How does Bells Up Winery do it?
To learn more, visit www.bellsupwinery.com, then phone them at 503-537-1328 to arrange your own Bells Up wine tasting as part of your next Oregon Travel Experience!
Contributed by:
Carl Giavanti Consulting carl@carlgiavanticonsulting.com 971.221.4212
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Bring Great Flavors to your Los Angeles Thanksgiving with Wine Ideas from Winemaker Brian Cheeseborough
Bring Great Flavors to your Los Angeles Thanksgiving with Wine Ideas from Winemaker Brian Cheeseborough.
Thanksgiving is coming up fast, and you just have a few days left, do not panic just yet.
Most people are not “hosting” a Thanksgiving; instead, they are guests. Whether its family, friends, or you are the plus one, it is always better to make a good impression – and what better way than with an exceptional wine or two?
Wine can be inexpensive; our winemaker suggested a few wines between $15-$45.
Brian Cheesborough has more than 20 vintages of wine experience and made 90+ point wines in 6 different regions worldwide (California, France, New Zealand, Argentina, and more). He is an expert at pairing flavors and (more importantly) how to fix sour or off flavors – think dry turkey. (yikes!)
Winemaker Brian Cheeseborough shares Delicious Wine Pairings for Your Thanksgiving Feast
Take it away, Brian!
Thanks for having me. I’m excited to share these ideas because there are two goals: if the food is incredible, we want a wine that matches it and makes it even better (think like a dancing partner), and secondly, if the food is not great, we want a way to elevate the experience and fix the mistake.
Wine can do that! Most of these wines are from vineyards I have worked with or fellow Fresno State alums, some of whom I sat in a lecture with about all things wine. Can’t find the exact bottle? There are numerous producers for these wines under $50 and some below $20 – follow the varietals.
So, let us get started.
Alexander Valley Vineyards – Gewürz, 2021 Mendocino County
Alexander Valley Vineyards – Gewürz, 2021 Mendocino County
This Gewürz can solve many problems. It is a great wine to start the night; It’s also great when you’re eating something dry or bland. Yes, it is on the sweeter side. The aromatics are floral, with enticing notes of apple, grapefruit, and citrus; the mouth is silky and rich. This will pair well with any course. I like it with turkey best!
Buy it here: AVV 2021 Gewürz – Organically Grown
Willamette Valley Vineyards 2021 Estate Chardonnay
Willamette Valley Vineyards 2021 Estate Chardonnay
Another great option to start the party. The nose is a fresh bouquet of apricot, lemon, lime, and honey. The mouth is rich and supple with flavors of golden apple, caramel, and vanilla, with a nice round, refreshing finish. You can easily pair this with rich seafood dishes like shrimp alfredo and crab-stuffed lobster tail. Also, creamy potatoes or spiced pumpkins. (If you end up with pumpkin or squash on your plate and try a glass of this, you will thank me later.)
Buy it here: Willamette Valley Vineyards – Estate Chardonnay
Pine Ridge Vineyards 2021 Chenin Blanc + Viognier White Blend
Pine Ridge Vineyards 2021 Chenin Blanc + Viognier White Blend
One more light suggestion to start off your Los Angeles Thanksgiving!
This is crisp, bright, and full of life. The nose is a bouquet of honeysuckle, and orange blossoms, with a twist of ginger spice. The mouth is full-bodied with refreshing acidity. Flavors of tangerine, lime, and green apple. It’ll pair great with a light salad, goat cheese, and olives.
Buy it here: Chenin Blanc + Viognier White Blend – Pine Ridge Vineyards
Now, let us go to the Reds!
Abacela Tempranillo Fiesta 2019
It has a gorgeous fruit-driven nose with aromas of red fruit, cherry, and plum. The mouth is sleek and silky, medium body with flavors of black currant and blueberry, with lush and velvety tannins. It would pair well with turkey, venison with traditional gravy, or cranberry.
Abacela Tempranillo Fiesta 2019
Buy it here: Abacela Tempranillo Fiesta
Dutton-Goldfield’s 2020 Mendocino Hills Pinot Noir
Dutton-Goldfield’s 2020 Mendocino Hills Pinot Noir
The nose starts telling you this is something extra special; classic rich blackberry, pomegranate, and a touch of vanilla to round out the aromas. The mouth is super juicy and decadent, full of bright red cherry and cola with a baking spice finish. You want this with your main entree – turkey, ham, and stuffing. The people at your party drinking this will be glancing at each other, smiling between bites – they will know why!
Buy it here: Mendocino Hills Pinot Noir
Porter Creek, Estate Pinot Noir, Russian River – 2019
Porter Creek, Estate Pinot Noir, Russian River – 2019
On the nose, red fruit notes with cherry and plum. On the mouth, medium body with moderate oak, black currant, and blueberry, with delicate tannins. This pairs well with lean meat.
Buy it here: Porter Creek, Estate Pinot Noir, Russian River
The critical thing to remember is that regardless of your budget, you can find a great flavor to pair with what you are eating. Also, the wine can “save” the day, just in case it ends up a little (or a lot) dry or bland. You are not the chef du jour for your Los Angeles Thanksgiving, but you can still contribute to the sharing.
Brian Cheeseborough is currently the Director of Winemaking at FermForge in West Texas.
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Holiday Weekend BBQ: Secret to Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Want juicier chicken? Yes. More flavor? Yes. Get it all setup in seconds? Yes. Two guys who love good food decided to tackle the problem.
Luckily, a Chef and a Builder were on the team. And luckily the team has business smarts, creativity and can-do spirit. Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.
Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.
The below conversation was edited for length and clarity. Find the full conversation on our YouTube channel.
Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?
Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.
It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.
I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well.
I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there.
After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?
Kirk Hyust: I’ve been a building contractor for 25 years. Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him.
I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’
We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.
You mentioned you are a trained chef. Tell us about your chef side.
Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles.
Do you have a favorite dish?
Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.
Brian, can we touch on your background and how how you ended up with TurboTruster?
Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years. I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working.
I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.
So over time we became friends. I became interested in the whole process of inventing.
And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.
We did a couple of products and we licensed them. Didn’t end up working out […]. We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.
A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption.
When we compare your final chicken to a poorly done chicken what’s the difference?
Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.
If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately. The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.
It makes one ball of meat essentially and cooks it as one piece of meat instead of five.
Is it the ego of the grill master? Or how do we help people realize they can have a better bird?
Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird.
Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.
Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.
If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time.
Can we talk a little bit about the process going from zero to where we are today?
Brian Halasinski: It was when we came up with the concept.
First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.
Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.
Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here.
So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.
Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.
Can you tell us a little bit about from prototype one to seven? How did we get there?
Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem. When you build a product, it has to work correctly or you’re going to get bad reviews.
But we started out with a couple different designs. We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.
It’s a lot of detail.
Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time. Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.
Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together.
Kirk Hyust: It is. We have sales and numbers and Brian’s also creative. […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business. So he’s trained really well for that.
So it’s lie our strengths and weaknesses definitely fit together with each other.
Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?
Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken.
Then you take the plastic off, pull the packet of giblets and everything out of the inside. Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.
Use duck fat or some kind of a binder to put your spices on it. Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.
Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.
Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece. Then you have two hooks. The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end.
So it’s simply, put the two hooks into the Turbo Trusser body. You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done.
How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?
Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.
Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.
As we wrap up, tell me about the Shark Tank experience.
Kirk Hyust: It was crazy.
Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.
Right away we went online and we applied for Shark Tank. It was 100% online. Before COVID they would do open casting calls like Like American Idol.
About 50, 000 people apply. They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in.
So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.
We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.
You basically work down through the process every week. They’re giving you something new to turn in, to make a video.
Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television. If it’s not good TV, people aren’t going to watch it. They loved it.
We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.
Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up. I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.
Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.
Brian Halasinski: The first thing for our product is TurboTrusser.com.
You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country.
You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK
You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.
Kirk Hyust: I’m on LinkedIn as well.
You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.
