0

LA’s best kept Sushi Secret: Yama Sushi Marketplace celebrates 40 years

Yama Sushi Marketplace, LA’s best kept secret, celebrates 40 years

This June 2024, Yama Sushi Marketplace, a rare gem in Los Angeles will celebrate 40 years of the freshest Sashimi and Sushi Angelenos have come to crave and if possible, keep a secret.

“Please don’t tell anyone about this store” whispers one customer while another admits that “It is just not right to gatekeep this any longer!”

https://www.facebook.com/yamaseafoodla

In June 1984, Kenzo Yamada and his wife Nobuko opened Yama Seafood on Las Tunas Drive in San Gabriel.

After many years working as a fish power broker in Los Angeles, Kenzo Yamada or “Yama San” decided to open up his own shop where because of his contacts, was always assured the freshest and best cuts of fish when he visited the fish market every morning.

Today, these same fish companies provide Yama Sushi Marketplace with the freshest fish from all over the world, delivered daily.

https://www.facebook.com/yamaseafoodla

The network of Japanese sushi specialists is quite impressive and Yama san knew them all, from Nobu Matsuhisa (Nobu Restaurants), Katsuya Uechi (Katsuya Sushi) and  Kazunori Nozawa (Sugarfish and Kazunori).

No doubt that Los Angeles was ground zero for Sushi in the USA

There is no doubt that Los Angeles was ground zero for Sushi in the USA, especially with the guidance of Noritoshi Kanai of Mutual Foods (Japanese Food Distributor who introduced Sushi to the American palette).

Although through the years, many larger Japanese Super Markets began to grow in Los Angeles, Yama Seafood stayed true to form, giving customers personal service to choose the freshest cuts of Salmon, Yellowtail, Blue Fin Tuna as Yama San would personally slice each serving of sashimi for the customers.

https://www.facebook.com/yamaseafoodla

Nobuko San, his wife, would run the front and cook the most delicious side dishes for customers, and customers were always given a bag of ice to keep the fish nice and cold.

One of Yama’s first employees, Enrique Moreno (“Kike San”) became Yama’s right hand man, and helped create the now famous Yama California Roll.  “We wanted something special with the correct balance of filling, texture and rice”.

https://www.facebook.com/yamaseafoodla

Last year, in 2023, the Los Angeles Times recognized Yama as having LA’s Best California Roll, and still today, customers line up at Yama for this special sushi.  It is true that customers would literally fight over the last California Rolls in the fridge as two customers famously played a tug of war with the last California Roll Sushi as it went flying into the air and spilled on to the floor.

Yama Seafood was San Gabriel’s “Best Kept Secret”

Although Yama Seafood was San Gabriel’s “Best Kept Secret,” many customers through the years heard about Yama and still to this day travel across state lines to grab the Yama Sashimi and Sushi.

Yama San was a fixture in San Gabriel as many customers had a very close and personal relationship with him as he was always very generous with his support of the community.

In May 2021, Yama San decided it was time to pass the torch, and the Kohno Family of San Marino, stepped in to take over this precious gem.

“The actual interview took 6 months”

Scott Kohno

the CEO of EJL Entertainment

Yama San wanted to make sure that he could trust the next generation to maintain the quality and vision that he firmly established in San Gabriel.

With Scott’s extensive background in retail and food throughout the USA and Asia and his family’s experience in finance, marketing and operations, the store was gradually upgraded, and an expansion plan of the new Yama in West LA (opened 2022) and a brand new Yama in K-town (September 2024) commemorates an exciting time for the Yama Sushi Marketplace brand.

Today, Yama Sushi Marketplace has been named the “Adult Disneyland” by one of Yama’s customers as it transcends just a typical market or restaurant.

From the freshest sushi prepared by sushi chefs on the hour every hour,  to the largest selection of Sake, curated by Scott’s wife, Wendy a Kikisakeshi (Sake Sommelier) Yama has something for everyone.  Unique Shoyu (soy sauce) with Matsutake mushrooms, fresh wasabi, party platters including the new Temaki Time Hand Roll Party Platter and unique gifts and kitchen goods from Japan make the shopping experience second to none.

Whether it is the monthly sushi making or sake tasting classes or the cute Japanese stationery products, Yama is a store that is truly a feast for the eyes (a customer literally walked into to the store with her eyes shielded so she would not be tempted by Yama’s Specialty Gift Table.  “I just want sushi today and cannot get distracted by these tempting Japanese gifts!” she insisted.   A West LA Father holding the hand of his 4 year old daughter commented “thank you so much for bringing this store to West LA.  My daughter and I love Yama and it is now our Friday Night Date Night!”

To commemorate Yama’s 40th milestone, Yama will feature special events during the entire month of June, including retro nostalgic dishes from 40 years ago, mystery grab bags, special 40th anniversary merchandise and the festivities will conclude with the June 29th 40th Anniversary Celebration featuring a Blue Fin Sashimi Cutting Demonstration and Japanese Taiko Drummers.

Yama Seafood LA is a Japanese sushi marketplace

Yama Seafood is a Japanese sushi marketplace with 39 years of history in the San Gabriel Valley. They specialize in offering authentic Japanese meals that customers can enjoy at home, including a variety of party platters.

Both of their stores (San Gabriel and West LA) feature a unique selection of imported Japanese products, snacks, sake and beer, carefully curated and seasonally refreshed by their dedicated team. Additionally, they cater to diverse dietary preferences with grab-and-go items like Chicken Katsu, Somen Salad, and an assortment of Vegan Sushi options under our special brands, Sushi With Attitude and Vegan Sushi With Attitude.

This combination of tradition, quality, and variety makes Yama Seafood (Sushi Marketplace) an ideal destination for anyone seeking an authentic Japanese culinary experience.

For more information, to order online or for grand opening & anniversary celebration activities please visit: https://www.yamaseafoodla.com

Advertisement

YOU MIGHT ALSO LIKE

Thanksgiving in Los Angeles: the perfect stuffing bread DOES exist – and it’s… [Recipe Inside]

This Thanksgiving, the perfect stuffing bread DOES exist – and it’s brioche.  As in St Pierre Brioche Thanksgiving Stuffing

No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.

Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.

St Pierre Brioche Thanksgiving Stuffing

By @BrandiMilloy

Ingredients

1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter

1 medium onion, diced

3/4 cup celery, diced

3/4 cup carrots, diced

1 cup mushrooms, diced

2 large eggs

1 tbsp. fresh rosemary, chopped

3 sprigs fresh thyme, just the leaves

1 tbsp. fresh sage, chopped

1 small apple (granny smith works well), peeled and diced

Salt and pepper

Directions

  1. Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.

  2. Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes.  Add mushrooms and cook for 2 minutes longer.  Remove from heat and set aside.

  3. Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.

  4. Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!

As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.

Holidays in Los Angeles: Dining in Beverly Hills: Mastro’s, FYC Bar + Kitchen AND Holiday Tamales from Tito’s

The Holidays in Los Angeles have never been more festive (or delicious) with holiday Dining at Mastro’s Beverly Hills, FYC Bar + Kitchen AND Holiday Tamales from Tito’s

The Holidays in Los Angeles at Hotel Amarano in Burbank

On Christmas Day from 3-10 p.m., FYC Bar + Kitchen at the luxury boutique Hotel Amarano in Burbank will be serving a special 3-course menu for just $70 per person (not including wine or cocktails).

Holiday Dining in Beverly Hills

The menu will include Butternut Squash Soup OR Radicchio Cup Mushroom Salad with avocado, chives & balsamic vinaigrette;

Apple Wood Bacon-Wrapped Filet Mignon with jumbo prawns, mashed potatoes, baby carrots & Brussels sprouts OR Pistachio-Crusted Roasted Sea Bass with citrus sauce, mashed potatoes, baby carrots & Brussels sprouts – and desserts such as Chocolate Lava Cake, New York Cheesecake, Apple Tarte Tatin or Crème Brûlée – along with coffee or tea.

Holiday Dining in Beverly Hills

The Holidays in Los Angeles at Mastro’s Beverly Hills

For classic Beverly Hills luxury, Mastro’s Beverly Hills will be open Christmas Eve and Christmas Day, serving their fresh oysters, caviar, decadent seafood towers, steaks and sides galore, along with luscious desserts and handcrafted cocktails – even a  succulent Rabbi’s Daughter Kosher Bone-In Ribeye 16oz Steak for anyone celebrating Hanukkah (or who just likes great steaks).

For the month of December, Mastro’s is offering a special holiday cocktail – Under The Mistletoe.

For those who want their holiday meal from the comfort of their own home, Mastro’s Beverly Hills will have their famously decadent side dishes to go this year!

The following sides will serve up to 4 people, and cost $62 each:

Garlic Mashed Potatoes

Green Beans with Sliced Almonds

Creamed Corn

Creamed Spinach

For a sweet limited time finish, Mastro’s will have a gorgeous Pecan Pie as well as a special Cinnamon + Pecan Butter Cake – a twist on their famed Butter Cake – both available now through December 30.

To order Mastro’s Sides, guests just need to call the restaurant to order from December 1-22  they can pick them up on Christmas Eve or Christmas Day.

Mastro’s will be open Christmas Eve from 3:00 PM – 10:00 PM, Christmas Day from 2:00 PM to 9:00 PM, New Year’s Eve from 5:00 PM to Midnight and New Year’s Day from 5:00 to 9:00 PM. 

You can find their full menu here & as you likely know, the ambiance at Mastro’s every evening is like a party, with live music and white glove service.

They also have 2 private dining rooms for large parties of 40-50.

 

The Holidays in Los Angeles at Tito’s Tacos

Lastly – we love the tradition of Christmas Eve tamales, but they take hours to make.

The beloved, family-owned since 1959 Tito’s Tacos offers both a succulent Chicken Tamale – cilantro grilled chicken and Anaheim green chiles wrapped in homemade corn masa & steamed in a corn husk OR a Veggie Tamale, fresh veggies and pinto beans, wrapped in homemade corn masa and steamed in a corn husk.

You can buy them individually or by the dozen and the best part is that you can get them delivered straight to your door.

For more info, go to www.TitosTacos.com

Orders can be placed online for delivery or pickup on or before December 23.

About Mastro’s Steakhouse Beverly Hills

Mastro’s Steakhouse in Beverly Hills is a premier dining destination combining world class service with an elegant yet energetic ambiance, making it a popular choice for celebrities, locals and visitors.

Located at 246 North Canon Drive, Mastro’s features live music nightly, with signature menu highlights such as bone-in filet mignon, USDA Prime, Japanese A5 Wagyu, and True A5 Kobe steaks; lavish seafood towers featuring fresh oysters, shrimp, crab and lobster served in a swirl of dry ice mist, decadent lobster mashed potatoes, and Mastro’s famed Butter Cake, to name a few.

Open for dinner from 5:00 p.m.-10 p.m. Sunday through Thursday, and until 11 p.m. on Fridays and Saturdays.

For more info, visit www.mastrosrestaurants.com

Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert

Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert Play Ground

Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of Palm Springs

The Palm Springs Surf Club announces the opening of their flagship restaurant, Navigator, on Friday, November 15th, 2024!

Photo Credit: Oscar Flink

This innovative new dining destination bridges the worlds of desert living, hospitality, and surfing.

Guests will experience dramatic views of the San Jacinto Mountains, explore the expansive 13-acre property complete with resort amenities, and marvel at the sights and sounds of surfing in the state-of-the-art wave pool.

Photo Credit: Oscar Flink

Leading the Navigator team is acclaimed Executive Chef Michael Hung. As the Executive Chef of Navigator and Director of Food & Beverage for the Palm Springs Surf Club, Chef Hung brings his culinary artistry to this highly anticipated opening.

Executive Chef Michael Hung

Executive Chef Michael Hung

Chef Hung’s impressive career spans from renowned New York kitchens Daniel and Aquavit, through San Francisco’s celebrated establishments, including the James Beard Award-winning team at Jardiniere, led by the renowned Chef Traci Des Jardins and Michelin-starred La Folie with Chef Roland Passot.

His culinary path has included Faith & Flower in Los Angeles which earned accolades from EsquireLos Angeles Magazine, and Travel + Leisure.

Hung’s talent continued to shine with Viviane at the Avalon Hotel, praised by Los Angeles Times esteemed food critic Jonathan Gold and renowned San Francisco Chronicle food critic, Michael Bauer.

Chef Hung brought his expertise to the luxury hotel and hospitality scene in Palm Springs as the Executive Chef for Steve Hermann Hotels, where he revamped menus at The Colony Club at The Colony Palms and SO.PA at L’Horizon Resort and Hermann Bungalows, earning a Michelin Guide listing for The Colony Club.

Photo Credit: Oscar Flink

Now, at the Palm Springs Surf Club, he applies his expertise to both Navigator and the larger resort’s food and beverage offerings, promising an elevated dining experience rooted in a global culinary perspective.

Photo Credit: Oscar Flink

Navigator’s Menu will highlight modern American cuisine infused with influences from renowned surf locales, including flavors inspired by Portugal, Morocco, Mexico, Indonesia, and Hawaii. Each dish is crafted with the finest local ingredients, blending global flavors with a California sensibility.

Signature offerings include Olive & Herb Dinner Rolls with Tomato Jam, Crispy Wagyu Beef Cigars, Hawaiian-style Garlic Shrimp, and large-format dishes such as a Pan Roasted Whole Rainbow Trout or the 20-oz Ribeye with Bone Marrow Gremolata. Chef Hung’s thoughtfully curated Vegan options,Sides, and inventive Desserts like the Crème Catalan Parfait and Valrhona Dark Chocolate Mousse promise an array of flavors for every palate.

Photo Credit: Oscar Flink

The Wine List, curated by Beverage Director Anthony Dougherty emphasizes California’s finest labels, while Dougherty’s Bar Menufeatures a refreshing selection of Handcrafted Cocktails and a robust Tap Beer program highlighting local producers.

Photo Credit: Oscar Flink

Service will be led by renowned restaurateur, Cameron Hirigoyen, who for 30 years owned and operated San Francisco’s classic Basque restaurant, Piperade. Cameron brings her graceful poise and deep knowledge to Navigator’s dining room.

Navigator’s design pays homage to the oceanic heritage of South Pacific navigators—surfers who traversed seas by the stars, currents, and wildlife. The restaurant’s décor reflects this maritime inspiration, with custom teakwood furniture, woven textile ceiling treatments, and a hand-carved outrigger canoe serving as a focal point for the dining room. The ambiance combines nautical aesthetics with a luxurious, natural warmth, creating an upscale, intimate setting for guests to relax and dine in style.

“We are thrilled to welcome Michael Hung to the Palm Springs Surf Club family,”

Colin O’Byrne

managing partner

“His creativity and expertise are an ideal match for Navigator and our overall vision at the Palm Springs Surf Club, which is to offer guests an elevated dining experience and amenities alongside the world’s premier surf pool.”

Navigator at the Palm Springs Surf Club officially opens for Dinner on Friday, November 15th, 2024, and will be open every Monday through Sunday from 5:00 pm to 9:00 pm.
Lunch is served Monday to Friday from 11:00 am to 3:00 pm. Navigator serves Weekend Brunchevery Saturday and Sunday from 10:00 am to 4:00 pm.

The Happy Hour menu is available from 3:00 pm to 6:00 pm Monday to Friday and from 4:00 pm to 6:00 pm on Saturday and Sunday. For more information or reservations at Navigator, please visit www.NavigatorPS.com or call Navigator directly at 760.205.3634.

 

Navigator

Palm Springs Surf Club

1500 S. Gene Autry Trail

Palm Springs, CA 92264

T: 760.205.3634

www.NavigatorPS.com

About Palm Springs Surf Club: The Palm Springs Surf Club is an unparalleled destination, blending state-of-the-art wave technology with luxurious resort-style amenities. Guests can enjoy various attractions, from a winding lazy river to private cabanas by the wave pool, creating a perfect oasis in the heart of Palm Springs. With three bars, two restaurants, and dynamic event spaces, the Palm Springs Surf Club offers distinctive culinary and beverage programs, designed to cater to every taste and every occasion.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top