LA’s Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor
Tracie May made a name for herself in Los Angeles for 25 years as a luxury publicist and event planner leading hundreds of Opening Night parties, events and red carpets.
Then in an “Eat, Pray, Love” – inspired move, she decided to take a leap and move across the world.
In 2020, she relocated to Ho Chi Minh City, Vietnam and became the Senior Editor of Epicure Vietnam Magazine, the most prestigious culinary and hospitality publication in Asia.
Today we catch up with Tracie to talk about life in Vietnam. The people, the culture, and of course the food.
Publicist Tracie May Indulges in Delicious at her role with Epicure Vietnam Magazine
Joe Winger:
What’s the most important thing that you want to share during this conversation?
Tracie May:
Don’t be afraid to take the leap of faith. Honestly, I took a massive leap of faith, uprooting my entire life.
I had a big life in LA. I was there for 25 years, and to take that leap of faith to relocate to Vietnam. It was never even on my radar.
People thought that I was insane when I said I was doing this. It was not supposed to be for the long term. But the whole point is, you never know where opportunity is going to come. You don’t know what your future looks like, until you write your own story.
I am proof positive that anything is possible if you just take a risk for yourself and your happiness, because the energy or the universe will provide for you if you’re truthful, connected and really get specific about what you want.
Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine
Joe Winger:
You are now the senior editor of Epicure Vietnam Magazine. Tell me a bit about the magazine and your role.
Tracie May:
It’s a really beautiful, glossy print publication. They also have online and social [media presence].
It’s available in every VIP lounge, every business lounge at every major hotel, airline and club lounge. It has a lot of subscribers.
Focuses on culinary, luxury travel, hospitality, wine, chef profiles. [Food and beverage] business profiles as well as features on certain resort properties.
I was really lucky to [connect with] the publisher. I sent her a bunch of my writing samples. I joined the magazine about 17 months ago.
My main focuses are editing content, making sure the English is perfect, and dealing with editorial and the marketing teams.
But my favorite part is running the news section. [It’s] basically my curation of what’s hot in [food & beverage] in Saigon and all over the world.
I get to eat the best food all the time.
The majority of the restaurants that we cover are very high-end, gorgeous, [food and beverage] in town. So I get to eat a lot of amazing food which is awesome.
The food in Vietnam is extraordinary.
FlavRReport.com on Youtube
Joe Winger:
As a USA foodie, what’s a lesson you’ve learned about Vietnamese cuisine that you want the world to know about?
Tracie May:
The biggest lesson that I’ve learned, and it is evident in my extreme weight loss of 75 pounds in 2 ½ years, is it’s whole real food.
They are not jacking up their cows and their pigs with hormones. Organic is actually a thing here. The quality of the food, it’s not processed crap in a box that is run by Monsanto.
Because of the climate here, Dalat, which is the region in Vietnam where most of the produce is grown, some of the most unbelievable tasting produce is grown there.
The fruit is unlike anything you’ve ever tasted.
A watermelon is the sweetest, juiciest, delicious thing you’ve ever put in your mouth; and it’s available from every little fruit stand that is on Quốc Hương.
I walk to my local [stores] because I like to support locals here and have my little bag and pull my produce and all of it is grown on their farm,
It’s just that’s how people eat here. There is no Kraft macaroni and cheese. There is no processed, boxed chemicals here.
Because of that, the quality of the flavor profiles is so superior.
So that is the biggest difference.
The reason why there’s such an obesity problem in the U.S. is the abundance of processed food.
[Here in Vietnam], even fast food. We’ve got McDonald’s and Popeye’s and KFC. But the taste of a Big Mac or a Whopper with cheese is far different than anything you can get in the States because of the quality of the meat that they use.
That is the biggest difference of why Vietnam is so globally recognized as such a foodie hub.
Joe Winger:
You’re doing a lot to bring attention to Vietnam as a foodie hub.
Tracie May:
I was the guest judge on Top Chef Vietnam, and I was the guest judge on the finale of this show called Super Cake, Banh Xeo, which was basically, Build a beautiful cake. And these Vietnamese national TV, reality shows which showcase culinary.
So that was fun.
Joe Winger:
If somebody from the United States comes to Vietnam for a few days, from a food point of view, what must we try?
Tracie May:
Saigon is incredibly vibrant and there’s too much to do. For the best Vietnamese food hands down It is in district one, which is basically the city.
Mạ Quán
It’s gorgeous. A restaurant with Vietnamese cuisine that focuses on historical dishes from the imperial city of Huế to the north and in Hanoi to the Mekong Delta and is visually stunning.
The flavors are unbelievable. For sure if you want to eat an extraordinary Vietnamese meal, that’s a place, hands down, highly recommended.
Lesung
In the last 3 months I was introduced to Malaysian cuisine. Spicy, sambal based, chili based. The chef / owner is a fine dining chef, who’s a celebrity chef here. He wanted to get back to his roots and he opened this restaurant that’s very reasonably priced. Fine dining, but in a casual setting, not expensive and truly authentic Malaysian cuisine. All of his grandmother’s recipes and it’s home cooking at its best. That is a must go.
If you love sushi, Noriboi is an extraordinary omakase restaurant in Thảo Điền, in the town where I live. 12 to 18 tastings of caviar, and the best uni flown in from Japan, and extraordinary toro, and you can’t imagine how good, it’s insane.
Joe Winger:
You took a very dramatic pivot a few years ago and it turned out so well.
Tracie May:
I knew that I had to make a change. I knew that I was unhappy. Even though I had great friends and a great life and did really cool stuff in LA, I felt like I was just trapped in a hamster wheel.
I was bit by the “Eat Pray Love” bug.
Decided that, life’s too short to be unhappy.
There is a big, wide, beautiful world out there. Why not explore it while I have the chance?
I happen to have family who live in Saigon, and we conspired together.
I sold my car, put everything in storage, all the paperwork, packed my two dogs and three suitcases and got on a plane.
The original plan was to hang out in Southeast Asia for three months.
Leave my stuff with my family, get a backpack and travel throughout Southeast Asia and go pray with some Buddhist monks. Have my Tomb Raider moment in Angkor Wat in Cambodia and go do a lot of scuba diving. Then three months later, go home [to the United States] and face the music.
But COVID happened, my life shifted. So I stayed.
I couldn’t have imagined a more incredible life that I’ve been able to curate for myself than I have been able to in Saigon.
Tracie May at Tet Lunar New Year 2024 party
Joe Winger:
Your background is a world class publicist in North America. Because of the pandemic, you went from a publicist to a “stay at home mom” figure.
Tracie May:
I did, but I still had to pay my bills, right?
So I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months.
Suddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.
It was all about pivoting.
At the time I had hot pink hair. All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or…[some huge company]
There’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.
The [expat Moms are] like, who and what is this?
Originally I became the talk of the town.
I live in a bubble, a little enclave within the city, it’s expat land.
I really think in the beginning I made friends out of total pity. Suddenly they were like, “Let’s take you to lunch.” So there were several luncheons introducing me to society and I created my clan.
The one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.
If you work at the consulate, you’ve got a 2-3 year contract.
Once the contract is done, you’re back home. I don’t want to leave.
So one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.
I have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.
Joe Winger:
A minute ago, you used the phrase “talk of the town.” Let’s dive deeper.
You’re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere.
What’s it like living your life, when someone sees your face, name and recognizes you?
Tracie May:
It is bizarre.
I have no idea how it happened, especially in Vietnam. Local Vietnamese don’t speak a word of English.
There’ve been so many times that I’m walking my dogs up my street or [I’m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:
“Sorry, Madame. Are you Madam Tracy?”
And show me a picture of myself.
I’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.
It’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.
Suddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful.
Joe Winger:
How has publicity changed from LA to Vietnam?
Tracie May:
I wear a lot of hats here [in Vietnam]. I’ve become the “go to” event producer.
I was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.
There’s tons of talent in Vietnam. So now I’m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.
One of the events I produced was the 25th anniversary of the Sofitel Saigon Plaza Hotel.
That was a huge event inviting every government official, major CEO, all of their massive VIPs.
Tracie May with Artist Jerome Peschard
I’m actually about to produce another event with Sofitel for one of my clients. One of the most talented people I’ve ever met in my entire life, Jerome Peschard.
He’s a French artist with the same story as me, except he got here, fell in love with Saigon and just never left . He met his wife and has a bunch of kids. He has become the most collected artist in Asia globally, for specifically pop art related to historic, historic Vietnamese French and machine and pop art and he does it all. Composite art.
I brokered a deal with Sofitel on June 21 in celebration of the 60 year anniversary of the Sofitel Hotels and Resorts global brand, their Diamond Jubilee.
We are doing a two month installation, exclusive installation of his works being some are 2.6 meters x 1. 5 meters – large scale, which are going to be in the lobby as an installation in collaboration with the hotel.
It’s a massive thing, and they called me, so I’m really honored.
I get to work with him every day and he’s a total rock star.
Tracie May living her best life in Vietnam
Joe Winger:
What’s the theme at this point in your life?
Tracie May:
The moral of the story is “Don’t be afraid to take the leap of faith.”
Joe Winger:
It sounds like you crossed your fingers, closed your eyes and took the jump.
Was there a big concern before taking that jump? How did that big concern work out for you?
Tracie May:
It’s very personal.
The concern wasn’t about work. I knew that I could work internationally. I knew I could do PR online and still service clients abroad. No matter where you are in the world, the cream rises to the top and you will figure it out.
On a personal level in the sense that I have always been a serial monogamist. I had a really petrified, paralyzing fear of being alone.
The idea of being 50 and alone again, scared me. Having to start over again, scared me.
What I’ve learned from that is, I have no problems dating. I have no issue being alone. I actually revel in it because my life is so public now. When I get to be in my underpants, watching Netflix with my two dogs, eating a ham and cheese on freshly baked sourdough baguette with some tomatoes and lettuce; and some truffle aioli from my friend’s company. That’s my happy place.
That has been the biggest lesson that being alone is okay. Being alone is actually a good thing.
I don’t need to have a partner or a marriage to justify and qualify who I am. I’m just fine on my own.
Joe Winger:
What are the ways to find you and follow you online? How do you want people to find you?
Tracie May:
It’s all about the gram, right? My Instagram is @_TracieMay_
Or you can find me as Tracie May on LinkedIn.
My blog is here, but I rarely update it because I never have time.
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This Halloween in LA: Scary-good whiskies: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
Scary-good whiskies this Halloween: J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings
J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program.
Screenshot
Bourbon 31 Blended Bourbon is a play on the brand’s Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.
Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845’s Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color.
The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.
The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845’s team of expert blenders to reflect the flavors typically associated with fall. “When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we’re having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season,” said Harry Richart, president, J. Mattingly 1845 Distillery.
Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker’s chocolate and seasoned oak are prevalent.
Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY. Suggested retail pricing is $60 for a 750 mL and it is 98 proof.
J. Mattingly 1845 Custom Whiskey Program is the “Choose Your Own Adventure” of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors. Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.
Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.
About J. Mattingly 1845 Distillery
The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.
It all started in 1845, with John Graves Mattingly’s first distillery in Marion County, Kentucky, Registered Distillery #2.
In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/
LA wants “Indulgence without compromise” Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur
Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur from the Makers of Misunderstood Whiskey Co.
OATRAGEOUS Oat Milk Liqueur proudly announces the launch of its innovative, dairy-free cream liqueur line, setting a new standard in the cream liqueur category. Crafted with the highest quality ingredients, OATRAGEOUS offers a plant-based alternative that is free from dairy, gluten, lactose, high fructose corn syrup, artificial sweeteners, and seed oils.
OATRAGEOUS is proudly the first portfolio of Oat Milk Liqueurs to hit shelves in the United States.
“We couldn’t be more excited to share OATRAGEOUS with the world,”
JD Recobs
Co-Founder of OATRAGEOUS.
“There are a lot of consumers out there who want to enjoy cream inspired products but are limited by dietary restrictions, lifestyle choices, or simple taste preferences.”
OATRAGEOUS will debut three core SKUs this fall: Coconut, Espresso, and the world’s first Dairy-Free Bourbon Cream (14% ABV).
OATRAGEOUS Oat Milk Liqueur is designed for those who seek indulgence without compromise. OATRAGEOUS delivers a light, smooth, and creamy experience while boasting less sugar and fewer calories versus traditional cream liqueurs. The expressions are crafted with 100% sustainably sourced, non-GMO oats, smooth bourbon whiskey and real ingredients.
“We are thrilled to be able to open doors for consumers by giving them delicious, dairy-free options that are produced transparently and made with significantly less sugar compared to what is currently available on the market,” added Co-Founder Chris Buglisi.
While OATRAGEOUS is best enjoyed simply chilled or over ice, the products are a great base for dairy-free alternative cocktails such as the Dairy-Free Espresso Martinis (or EspressOAT Martinis) and Dairy-Free Pina Coladas!
“We aspire to create exceptional products that prioritize both people and the planet,” said Emily Recobs, Co-Founder of OATRAGEOUS. “With a commitment to sustainability, we carefully craft every bottle using clean, high-quality ingredients, keeping the environment in mind every step of the way.”
Key Features:
- Bourbon Based Cream Liqueur: Made with premium bourbon whiskey; distilled at the historic old Seagrams distillery by Ross & Squibb Distillery (MGP) in Lawrenceburg, Indiana.
- Dairy-Free and Gluten-Free: Perfect for those with lactose intolerance, choosing a dairy-free lifestyle and with gluten sensitivities.
- Plant-Based & Vegan-Friendly: A delightful option for those following plant-based diets.
- Made With Clean Ingredients: No seed oils, high fructose corn syrup or artificial sweeteners. Kosher.
- Less Sugar & Calories: OATRAGEOUS contains 30% less sugar & calories than the leading cream liqueur brands. Proudly only 100 calories per 1.5 oz serving.
- Sustainably Sourced: Committed to environmental responsibility, using non-GMO oats.
- Transparently Produced: The company proudly discloses nutrition facts on their website.
Core SKUs:
- Coconut (14% ABV) – A tropical delight with the smooth, creamy taste of real coconut.
- Espresso (14% ABV) – A rich, bold flavor infused with the essence of Arabica espresso.
- Bourbon Cream (14% ABV) – A classic, luxurious blend of small batch bourbon whiskey and dairy free oat milk cream.
Availability and Pricing:
OATRAGEOUS will retail at $27.99 and be available for sale nationally online (www.drinkoatrageous.com) and in liquor stores in select markets including: FL, MA, NJ, NY, and TX.
About OATRAGEOUS Oat Milk Liqueurs
OATRAGEOUS Oat Milk Liqueur was created to bring fun, innovative dairy-free cream liqueurs to the world with a focus on quality and sustainability. OATRAGEOUS is a brand of Buglisi Recobs Group, also owner of Misunderstood Whiskey Company, a NJ based innovative whiskey brand delivering approachable spirits to its customer base which includes its Ginger Spiced Whiskey and America’s Original Dairy Free Oat Nog seasonal release.
Lakers Fans: Basketball legend Introduces ‘Hennessy Limited Edition by LeBron James’, available September 30
Lakers Fans: Basketball legend Introduces ‘Hennessy Limited Edition by LeBron James’, available September 30
Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.
This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”
lebron James
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Hennessy Limited Edition by LeBron James
The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.
Hennessy Limited Edition by LeBron James
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”
Hennessy Limited Edition by LeBron James
To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.
The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.
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Make the Best Cocktail on drinking night, Bark and Barware Shows You How with Cocktail Smoker
Make the Best Cocktail on your next drinking night, Bark and Barware Shows You How with Cocktail Smoker
Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors.
Bark and Barware’s Harel Levy
Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting drinking crew, picking the right flavors, the perfect pairings and more!
The below conversation has been edited for length and clarity. Find the full conversation at our YouTube channel.
Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?
Harel Levy: I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like. Because I really care about what the recipient is going to feel.
“I really love the idea of cocktail smoking kits. […] It’s another tool to have a great night.
I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right?
Even on yourself, you will be more forgiven in terms of what you buy than someone else.
I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family. It’s another tool to have a great night.
I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box. And with many flavors. I talked with [my company’s] CEO about it, what’s missing here.
Bark & Barware’s Smoker Kit
We came up with a wooden box. It came from my passion to give something that looks good.
For almost a year, we went back and forth with factories. The smoke. The flavor. Details with the box.
When we released it, we were very happy. We knew my criteria. If I can give it to my Dad, not being afraid he’s not going to like it. Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.
The second thing we are planning is to bring a mixologist, make it a more holistic experience.
Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.
Joe Winger: You have a very comprehensive website. Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?
Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated,
“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones.”
We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for. It’s not a one-time product release. We’re going to offer refills, extensions, more.
Each taste is very delicate. The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right?
Joe Winger: Has there been one or two major lessons you’ve learned?
Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some.
Joe Winger: You mentioned flavor pairing. What’s your favorite cocktail pairing?
Harel Levy: It’s a tough question because taste is something that is extremely subjective.
We usually put it with scotch. That’s our personal preference. Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.
Joe Winger: Over a year of research and development, were there any unexpected surprises?
Harel Levy: A lot of people agreed with me on the wooden box. People started asking for smoke refills. They’re going through the smoke faster than I thought. When we launched, I was expecting this to be used for special occasions. But people are using it every week, all the time.
Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia. All those places have bars where they’re serving smoked drinks. Now people want to have that experience at home.
Harel Levy: That’s going to make you the hero of the party. You’re the one who brings the cool stuff. I always like to do that.
We really advise [anyone trying this] to taste all of the flavors. Not just one or two. The spectrum of what flavors someone likes or doesn’t like is very wide. You’re probably going to really like 1-2 [of the flavors], and less like the others.
Those 1-2 that you really like, we’re going to offer you refills.
When I host friends [at my house], I drink scotch and it goes well with cherry.
But it’s like a game. You try a lot of things. You find out something that you’re really going to love.
“That’s going to make you the hero of the party. You’re the one who brings the cool stuff.”
Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”
Harel Levy: Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?
I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.
“What’s going to make people upgrade a scotch that costs hundreds of dollars?”
Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon. Why should someone choose Bark and Barware?
Harel Levy: It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better. Otherwise I would not have released the product.
Our post-purchase [experience] the recipes. We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with?
Joe Winger: What does the future of the brand look like?
Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.
The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well. That’s a fun process.
Our goal is to inspire. Someone [will realize they] like a specific cocktail. We will give them all of the information on how to make it, how to mix it, then we earn a customer for life.
Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker?
Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.
Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?
Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor. That’s the beauty of this world, every person has their unique taste.
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Looking for healthier? We tasted Chef Woo Instant Ramen – Packed with Bigger Flavor, Better Health – Food Review
Hungry for a Modern, Healthier Ramen? We tasted Chef Woo Instant Ramen – Packed with Bigger Flavor, Better Health
If we’re being honest, Instant Ramen hasn’t had the best reputation. Kinda the opposite. It’s known as the cheapest stuff broke college kids can eat. I ate it, maybe you did too. You get a case at the dollar store for $10 and that could last you a week. From 16 to 22, it’s what you did. It was almost a rite of passage.
Too salty, full of bad stuff, tasted like a potpourri of slimy chunky stuff. But cheap and filling.
Well, it’s time to change that. And Chef Woo wants to do just that. Bring good flavor and bring a much more health-conscious approach?
Did they do it? Keep reading and find out.
Chef Woo’s Inspiration
Chef Woo’s Instant Ramen is inspired by Song Wu Sao, the legendary female chef from ancient China, whose tasty soup became so famous, it lifted her community out of hard times.
Chef Woo Today
Now Chef Woo is trying to change the world too. They’ve created plant-based ramen that’s tasty and nutritious, and puts significantly less strain on our environment.
As their website says:
“Better for our health.
Better for our families.
And for our global future. It’s a lasting change we can make together!”
Chef Woo products are made with the highest standards when it comes to quality and nutrition.
Chef Woo’s Flavors
Roasted Chicken
A hearty classic to warm your soul and fill your tummy. Roasted Chicken flavor made with absolutely no animal products.
Roasted Chicken Ingredients
Organic Wheat Flour, Organic Sunflower Oil, Organic Pea Protein, Seasoning (Cane Sugar, Corn Maltodextrin, Yeast Extract, Autolyzed Yeast, Torula Yeast, Dehydrated Vegetables [Garlic, Onion, Chives], Spices, Natural Flavor), Dried carrot, Salt, Dried Onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Potassium carbonate, Sodium carbonate, Guar gum.
Braised Beef
Home comfort in a bowl. Enjoy the rich and satisfying braised beef flavor, made with absolutely no animal products.
Braised Beef Ingredients
Organic Wheat Flour, Organic Sunflower Oil, Organic Pea Protein, Seasoning (Corn Maltodextrin, Cane Sugar, Salt, Yeast Extract, Autolyzed Yeast, Dehydrated Vegetables [Onion, Garlic, Chives], Spices, Natural Flavors), Dried carrot, Salt, Dried Onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Potassium carbonate, Sodium carbonate, Guar gum.
Thai Lemongrass
Transport your taste buds to south-east Asia with the tangy zest of Chef Woo Thai Lemongrass.
Thai Lemongrass Ingredients
Organic Wheat Flour, High Oleic Sunflower Oil, Organic Pea Protein, Spice (garlic, onion, green onion, brown sugar, salt, soy sauce powder [soy sauce (fermented soybeans, wheat, salt), maltodextrin, salt], turmeric, lime juice powder (lime juice, maltodextrin), citric acid, sesame oil, lemongrass oil, spice extractive, silicon dioxide), Dried Carrot, Dried onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Salt, Potassium carbonate, Sodium carbonate, Guar gum, Sodium Tripolyphosphate.
Sweet Chili Togarashi
Add a little spice to your day with a sumptuous medley of Japanese flavors. Our Sweet Chili Togarashi never disappoints.
Sweet Chili Togarashi Ingredients
Organic Wheat Flour, High Oleic Sunflower Oil, Organic Pea Protein, Seasoning (Spices, sea salt, dehydrated orange peel, sesame seeds, poppy seeds, brown sugar, dehydrated garlic, and silicon dioxide), Dried Carrot, Dried onions, Dried Red Bell Pepper, Dried Peas, Dried Corn, Salt, Potassium carbonate, Sodium carbonate, Guar gum, Sodium Tripolyphosphate.
Chef Woo’s Ramen Conclusion
How does it taste:
It has way better flavor. I loved the chicken and braised beef. Frankly, some of the others have too much flavor for me. But maybe it’s perfect for you. I don’t like spicy. If you do, you’ll probably love all of them.
Is it healthy?
First, easily they are all more health-conscious then the previous generation. Second, yes again, they are healthy in general.
Would I recommend Chef Woo’s Ramen?
Yeah, I’d buy the chicken and the beef. For me, not the spicier ones.
Browse more at Chef Woo’s website
Find Chef Woo’s Facebook and Instagram.
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Get Ready to Get Lucky at El Granjero Cantina’s Loteria Taco Tuesday starting Tuesday, September 13th
Come get your game on while getting your taco and tequila fix at Loteria Taco Tuesday at El Granjero Cantina, L.A.’s most colorful Mexican cantina!
Starting this Tuesday, September 13th, 2022 and specially selected Tuesday evenings through November 2022
Guests can come play Loteria from 6:00 pm to 8:00 pm while enjoying special $10 Taco & Baby Nacho Specials, Taco Tuesday Special, Handcrafted and Frozen Margaritas, Carafes of Margaritas, Prizes, and much more.
With its lively, bright, and inviting indoor-outdoor seating and great patio for people watching, El Granjero (pronounced gran-heh-roh) Cantina is introducing
El Granjero Cantina’ s Loteria Taco Tuesday
starting Tuesday, September 13th and then running on Tuesday, September 27th, Tuesday, October 4th, Tuesday, October 18th, Tuesday, November 8th and Tuesday, November 22nd, where guests can grab their sombreros while playing a lively game of Loteria, a traditional game of chance, like bingo, but uses beans and images on cards rather than numbered ping pong balls.
Guests can enjoy Executive Chef Jenni Sklar’s modern Mexican specials
featuring her Chicken Dorado Tacos ($10) with salsa verde, sour cream and cotija cheese, Avocado Tacos ($10) made with chipotle aioli, marinated kale, corn salsa, and pickled red onion, Carnitas Tacos ($10) served with braised pork, guacamole, cheese and pickled red onions, Baby Nachos made with Guajillo cheese sauce, shredded cheese, black olives, pickled red onions, salsa verde, pico de gallo and sour cream, and guests can add their choice of protein including Pork Carnitas, Soyrizo or Tomatillo Chicken ($5), Braised Beef ($6.50), or Steak ($10) with an additional side of Guacamole ($4).
El Granjero Cantina Taco Tuesday Special
Chef Jenni is also offering up a Taco Tuesday Special ($25) featuring one Taco Plate with a choice of Chicken, Carnitas or Avocado Tacos and one Classic or Skinny Margarita.
Keep the party going
El Granjero Cantina keeps the party going by offering up Frozen Margaritas and Frozen Mojito’s ($10) and EGC Margaritas By The Carafe
including Classic, Skinny or Watermelon Margaritas ($44), Cadillac Margaritas ($50) or fresh Mango Margaritas ($54) to share with the entire table!
El Granjero Cantina will be celebrating Loteria Taco Tuesday starting Tuesday, September 13th and then on Tuesday, September 27th, Tuesday, October 4th, Tuesday, October 18th, Tuesday, November 8th and Tuesday, November 22nd from 6:00 pm to 8:00 pm.
For more information about El Granjero Cantina’s Loteria Taco Tuesday or to make reservations, please call 323.879.9324 directly or visit www.CantinaLA.com.
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