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Magic, Music, Must-Taste Drinks: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel with Tracie May

Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel.

MC Petey Majik hosted the 2-day Vietnam Cocktail Festival 2024 June 14-15 celebrating with flavor, masterclasses, magic, competition.  Tracie May captured it all.

Photos courtesy of Nick Middleton @glam.foodbev 

Tracie May at Vietnam Cocktail Festival 2024

Tracie May at Vietnam Cocktail Festival 2024

A  spectacular 2-day summer celebration, welcomed over 1000 cocktail enthusiasts and connoisseurs alike to the iconic Sheraton Saigon Grand Opera Hotel.

The vibrant cocktail carnival featured a dazzling array of over 130 cocktails from 36 premium global spirits, liqueurs and mixer brands. 

Fernet Branca poured at event

Fernet Branca poured at Vietnam Cocktail Festival 2024

A gathering of Vietnam’s top mixologists, innovative concoctions were expertly mixed by a combination of the country’s most respected bartenders and up-and-coming talents. 

Cocktail Carnival part of Vietnam Cocktail Festival 2024

At the heart of the festival was a showcase of Vietnam’s craftsmanship and creativity, where seasoned mixologists flexed their skills to craft tantalizing libations. 

The Botanist at Vietnam Cocktail Festival 2024

The Botanist at Vietnam Cocktail Festival 2024

From classic cocktails with a Vietnamese twist to avant-garde creations pushing the boundaries of flavor, each drink was a testament to the artistry and innovation within Vietnam’s ever-growing cocktail scene.

For guests inspired to continue the cocktail adventure at home, Mercantile Vietnam provided the option for attendees to purchase a bottle of their favorite brand from the event and have it shipped directly to their door.  

Entertainment Extravaganza

The event’s charismatic MC Petey Majik led the carnival atmosphere and captivated the audience with a spellbinding magic show accompanied by igniting cocktail flaring performances from the talented Chương and Phước.  

Tracie May with Clase Azul at Vietnam Cocktail Festival 2024

Tracie May with Clase Azul at Vietnam Cocktail Festival 2024

On Friday, the stage was taken over with a charismatic live performance from Vietnam’s premier DJ and saxophone duo Omar and Pierre. The party continued Saturday with the contagious energy of DJ PIA.

Interactive Masterclasses and Exclusive Tasting Room

For spirits connoisseurs the festival also offered a wealth of knowledge with 4 optional interactive masterclasses hosted per day, where industry experts from Lady Triệu, Bruichladdich, Jose Cuervo, Highland Park and Lý Gia Viên shared their craft and insights with eager participants. 

Tracie May with Michelin Star Chef:Owner of Ănăn Saigon Peter Cường Franklin

Tracie May with Michelin Star Chef:Owner of Ănăn Saigon Peter Cường Franklin

Luxury spirits aficionados could enhance their experience further and purchase tickets to enter the event’s Exclusive Room, featuring personalized tastings from 8 of the world’s super and ultra-premium brands, with a combined retail price of over 600 Million VND.

Competitive Spirit

One of the highlights of the festival was the highly anticipated Best Cocktail, Best Bartender and Best Brand Competitions with guests encouraged to vote for their favorites.

Bartenders from across the country battled it out for top honors.

With precision, flair, and a dash of showmanship, contestants dazzled spectators with their signature creations, showcasing the ingenuity and talent within Vietnam’s cocktail community.

Shanky’s Whip at Vietnam Cocktail 2024

Shanky’s Whip at Vietnam Cocktail 2024

On Saturday 15th June, the 2024 winners were announced: Mai Thanh Phong’s “Banh Mi Saigon” cocktail, made with Matusalem Rum, won Best Cocktail.

Nguyen Tuan Cuong, who works at Yugen Bar and is sponsored by Shanky’s Whip, was named Best Bartender. Also, Jägermeister was awarded Best Brand of the event.

Cultural Fusion

Beyond the cocktails themselves, the festival served as a social celebration of cultural fusion, from modern Vietnamese influences to global trends, the event highlighted the diverse tapestry of brands and the pioneering people shaping the country’s dynamic cocktail scene.

Vietnam’s Cocktail Revolution

As the final glasses were raised and the last drops were savored, the Vietnam Cocktail Festival 2024 left an indelible mark on the hearts and palates of all those who attended. With its vibrant energy, innovative spirit, and unwavering passion for mixology, the festival has undoubtedly cemented its place as a must-attend event on the global cocktail calendar, promising even more excitement and inspiration in the years to come.

Cheers to the next chapter of Vietnam’s cultural cocktail revolution! 

Awards were announced on Saturday, June 15th, at 8 PM

Best Cocktail of the Event 2024

  • Cocktail Name: Bánh Mì Sài Gòn
  • Bartender Name: Mai Thanh Phong
  • Brand Name: Matusalem Rum
  • Bar Name: Madam Kew Bar

Best Bartender of the Event 2024

  • Bartender’s Name: Nguyen Tuan Cuong
  • Brand Name: Shanky’s Whip
  • Bar Name: Yugen Bar

Best Brand of the Event 2024

  • Brand Name: Jägermeister

Participating Brands:

  • Large Exhibitors: Lady Triệu, Jose Cuervo, Cointreau
  • Medium Exhibitors: Bushmills, Naked Malt, Kaibutsu, 1800, Campari, RCR Crystalleria Italiana.
  • Small Exhibitors: Kurayoshi Matsui, Duncan taylor, Lark Distillery, Hangar 1 Vodka, Maestro Dobel, Bruichladdich Distillery Company, Passoa, The Botanist, No3 London Dry Gin, Dictador The Arthouse Spirit Brand, Colombian Gin, Stranger & Sons Gin, Fernet Branca, Espolon Tequila, Michter’s, Shanky’s Whip, Gran Centenario Tequila, Jägermeister, The Kyoto, Drumshanbo Gunpowder Irish Gin, Matusalem, Brookies Byron Gin, Ly Gia Vien, Torani, Fentimans, Mercantile.

Participating Bars (in collaboration with brands):

  • Kraken x The Dot Bar
  • Sexton x Dram Bar
  • Wild Turkey x Lost Birds Bar
  • Glenrothes x Firkin Bar

Master Classes: Lady Trieu, Bruichladich, Jose Cuervo, Ly Gia Vien, Highland Park

Photos courtesy of Nick Middleton @glam.foodbev 

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