LA Learns to Love: The Orchid Book Conversation with co-authors Rocio Aquino, Angel Orengo

How to Learn to Love Yourself: The Orchid Book Conversation with co-authors Rocio Aquino, Angel Orengo

Rocio Aquino and Angel Orengo, co-authors of “The Orchid” are, as their website shares partners in life and spirit, wanderers who found home in each other’s hearts.

Their journey together has been filled with a myriad of cultures, beliefs, and encounters with both the ordinary and extraordinary.

The Orchid: The Secret Code of Modern Goddesses

The story focuses on five of these women, each wrestling with unique life challenges such as closeted sexuality, career pressures, spousal abandonment, sexual abuse, eating disorders, and manipulative behavior.

As they engage with the program’s curriculum, they peel away layers of self-deception, pain, and societal conditioning, discovering that the love and solutions they seek already reside within them.

The Orchid serves as both the setting and the metaphor for their collective journey toward self-realization and empowerment.

Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit FlavRReport’s YouTube channel here.

Joe Winger:

We’re talking about The Orchid: The Secret Code of Modern Goddesses.

I go to a lot of book events, and a few weeks ago in Los Angeles, I went to The Orchid’s book signing. What I was amazed by was there was so much emotion in the audience. Big smiles, happy tears.

What are we missing in our lives that your book, The Orchid, helps us recognize?

Rocio Aquino:

How beautiful [of a] question. I think, to be honest, that we are perfect already. And we forgot.

Angel Orengo:

Yeah, I think we forget that at the core life doesn’t need to be that difficult. It’s not that complicated that we allow ourselves to be complicated by the things around us, by the things that we’re told, by the way we think our lives need to be, by the number of houses, clothing, shoes – everything right that we need to have.

The moment you bring it down to the basics and you’re like, yeah, life should be simple. We are okay. We’re just learning here. We’re back. We’re like in a school and the teacher wasn’t angry because we got it wrong. On the contrary, it was just like, Oh, don’t worry. I’ll teach you.

Joe Winger:

So what I’m interpreting is, people are having these emotional realizations because they’re remembering your message that they’re perfect already?

What do you think it is about that audience interaction that your book is giving?

Rocio Aquino:

I was in the front, so I was not as intimate like you and your perspective. But what resonates with me and what I see that can resonate for someone else is that they know and they understand that they are not alone on this journey.

The struggles they are feeling are real. They feel the difficulty. Everyone at some point is [feeling] who here has a difficult path? Everyone is like me. That connection is not superficial, but it’s more in a deep way when you are in a group setting after being so disconnected really to talk about the important things that matters in life has another connection.

Angel Orengo:

We’ve gotten large amounts of feedback by now. Some people are touched by the fact that someone has written a book selflessly to help them. I know there were people that were touched very much by that.

I think you understand what that means really, it was all about how do we help the reader get to a different place, right?

Go from point A to point B, right? There are people that for the first time find themselves in an environment where they can treat themselves with some kindness, where maybe they haven’t stopped to think about that before. Because we try to block it.

It’s easier to numb pain than to experience it and let it go.

Other people are [having the realization that] it’s not that complicated. I’m just so happy that I found this now. I think it’s just all of that energy.

The energy in the room that day was really powerful. When you’re in the presence of that energy and by presence, the collective – it wasn’t us. It’s we – emotions come to the surface, and that’s how we clear emotions, and that’s how we clear energy.

Thank you for sharing that because I didn’t realize that was happening.

Rocio Aquino:

We didn’t have any idea and remember, we have two teenage daughters. They bring us back to reality really quickly at our house.

Joe Winger:

Going to the actual book itself between the characters, the descriptions, their backgrounds.

What’s real? What’s fiction? And for fiction, what inspired it?

Rocio Aquino:

Everything happened, everything is real, but never happened all together.

Angel Orengo: And not to those people.

Rocio Aquino: We know that some of the places exist and all the situations exist.

The fiction is today there is not a place that you can go for free to heal in this way. But we hope that someone will open it. Let’s hope we can do it..

Angel Orengo:

Yeah, the characters, the book is absolutely real.

Every single thing that happens there has either happened to us or happened to someone we know, or we’ve read it in the news.

The story about the model and the sexual abuse that’s real, right? It’s happening in the modeling industry now where they have gone through their own “Me too” movement.

There is a scene in which “Olivia” is doing a silent walk and she has a vision of her mother near her. [to Rocio] That’s something that has happened to you, about your own mom who passed away.

There’s a scene in which “Olivia” is speaking to her father. It was a difficult relationship and her father wasn’t the best version of a father that he could have been.

That a lot of it is after my own experience with my own father, who I met three times in my life. One of which, the longest, was five hours. So we took pieces and through the help of everyone who collaborated in the book to construct these characters that brought together all these experiences.

We wanted to write the story of Rocio, who morphed into “Sophia”, and then we realized that we wanted to tell more that we needed that in order to be of service to the people who would be reading the book, we needed to tell more stories because there are so many things happening to women out there that we don’t hear about that we wanted to do justice by representing as many of them.

That’s where it all comes from.

Rocio Aquino:

The same happened to us when we were reading, not writing the book. We were crying constantly. At one point I put it down, we were crying [so much]. Then we did it first in English and after in Spanish and then we were crying in Spanish so was like, “Okay I’m continue to heal.”

The process for us was really intense

Angel Orengo:

The experience that you’re having [the audience and reader’s emotion], everyone is sharing similar things. It’s simple, but as I’m going, I find myself thinking about things that I’ve never thought about in my own life.

I need to put them down. Sometimes it takes me a little bit before I pick it up again. So it’s like peaks and valleys of intensity.

Joe Winger:

As authors, how are you feeling now knowing that so many people are having such extreme feelings and discoveries from your pages?

Rocio Aquino:

You never know how your work is going to be received, to be honest.

Even though we have a very strict culture of not judging anyone, being totally neutral, we are going to make suggestions.

Now that people are seeing the book, it’s a pleasure, it is humbling.

Angel Orengo:

There was intentionality in what we were writing. The book came after our first year of deep introspection into who we were and how we wanted to change our lives. [We studied] a lot of self help books. At the time that we started writing, it was about how do we share this with people who normally don’t have access to information

Also for people who don’t have resources to go and spend time in a retreat for a weekend or spend $5,000 or even $500. [We thought] we should do television because this is our background. But let’s own the intellectual property, the story behind it.

[We thought] we should do television [series], but let’s own the story behind it.

So when we sit down with the people who are going to help us craft the TV show, we have a say in how it’s made. Right now what ends up happening is that people don’t think that love is powerful enough to deal with the issues that you have around you.

We think that we have to combat anger with anger or force. That’s what we’ve been raised to believe. We’ve gotten to a point where love really does conquer all, but not in the way in which we were taught.

So when we approached a book, it was, “Let’s do it with a lot of love,” we said, and if we can help one person, it’ll have been worth it.

Everyone who we are connecting with is having similar reactions so it’s humbling. We’re filled with gratitude beyond belief that we were chosen, selected, inspired to write what we wrote and to put it forth.

Not just write it, but really now be the face of it and take it to as many places as we can.

Rocio Aquino:

That’s the main point. When someone says “Thank you”, because now that means I can continue to share with more people. If more people feel better about themself, that is incredible. That’s our main point to invite everyone to our party.

If more people feel better about themself, that is incredible.

And the part is really, if you are feeling better about yourself? Great! So it’s about that.

Joe Winger:

During your book event introduction, you mentioned one of your goals is to bring The Orchid to real life. Where are we today with that goal? How can the audience help you?

Angel Orengo:

Everything in your life begins with an intention. Waking up in the morning, getting off your bed, right?

Everything is intention after intention. The first and most important thing that we want is for people to truly enjoy the book because through the enjoyment of the book, there is a transformation that’s taking place.

We now understand that the way to change the world, and even though this is not the ultimate intention is the indirect intention, we can make this place a better place to be for all of us.

It begins by me feeling better about myself, and you feeling better about yourself. And it begins by all of the things that we create.

All these things these women are experiencing in The Orchid.

To your question, the first thing is for people – and it’s happening already – to say, wouldn’t it be awesome if this place really did exist and these transformations were taking place. If one person says it, it’s a big deal.

If a million people begin to think that way, or a billion people begin to think that way. Wow. It is about the power of what we have to manifest.

In terms of The Orchid as a retreat center, I think there are versions of it throughout the world already. There are many places that exist. I think those places will be inspired when they read our book to go to a different level. We can do more to expand the way we’re doing this.

There are podcasts down the line. There are television shows that we’ve mentioned. There’s a digital community that we would like to work on and develop. There is a nonprofit because there are going to be issues that will require that approach.

We’re going to continue building this community that ultimately is going to want to continue conversations as to how I deal with this.

Even though we attempted to do a very complete seven day experience at this retreat center, the truth is that the experiences can vary greatly.

There’s so much more out there.

We only depicted a number of healers. The number of healers and healing modalities out there are endless. I believe it will happen.

We have had initial conversations with certain people about it, but I would say it’s in early stages.

I would much rather encourage everybody who is already well advanced into a retreat center to look at themselves and see if there’s anything that can be learned from ours and create their own orchid so that we can help more people around the world.

Rocio Aquino:

Yes. Take the lessons, what you learn and it really is, “How I can begin to have a conversation with someone.”

Joe Winger:

As authors, can you talk a bit about what your writing process was like? What was the timeline going from idea to finished, published book?

Angel Orengo:

We began our process for the book at the end of 2021. So it took us about two and a half years.

We’ve come across a lot of people who say, ”Wow, that’s fantastic.” It took them nine years or 10 years and so on.

We were doing this 24 hours a day for two and a half years.

We relinquished everything else that we were doing and we dedicated ourselves to our growth, our personal growth and introspection, which in itself was the core of what’s at the book and to crafting putting on paper as many of the thoughts and ideas that we had.

The first step was Rocio and I basically went back and forth. We started thinking about which things worked. At first she was the guinea pig. She was experiencing things, a lot of healing practices.

Rocio Aquino:

It’s a process. Experiencing different things, and at the beginning you don’t have it very clear, but you begin, “Okay, this was my story.”

The main thing was to teach the lessons in a very original way. When you are relaxed, when you are in your house watching TV or reading.

You begin to question, is this serving me or not? The process of putting our learnings on paper.

Everyone is a creator. We can create and create.

No one is going to have our perspective. Angel was very clear [about] what he likes in life and has never spoken bad about anyone.

In my mind, I was not like that. I was speaking bad about people. But then I learned the power that [kind of speaking] represents and now I don’t want to do it.

But it’s those lessons that you begin to learn [from]. I grew up with that different paradigm, and now that I know another one, I prefer the new one.

Because it gives me more freedom, creativity, and everything.

We put everything in place. We worked hard to make this happen because our motivation was to do a book for [the younger version of] me 32 years ago when I tried to kill myself and I didn’t have the tools and I didn’t have anything.

So this is a book that I wish my mom had before she passed away 32 years ago.

The motivation was really to spread that another way of thinking was available. So we were in a hurry, like this needs to be available for those Rocio’s, for those Pepitas who were out there, who are out there and need to have something that they can grab quick, and they can begin to see a change.

Angel Orengo:

I would add, the process of writing the book was truly experiential. It wasn’t just spitting it out, we were living certain things.

There were times we stopped the book to have an exercise of releasing energy.

What we realized as we were writing, there were things inside of us that needed to be addressed.

Whether it was an experience that happened when you were a child…

I can’t tell you the times where we were crying, deeply moved by what we were writing and reading and how that was cleaning us inside and how that was changing us.

We went through different hurdles.

For example, we realized at an early stage that the book could not be judgmental about anything. if we were going to connect with readers, right?

We had no idea that we needed to ensure that the people at the Orchid, Mary and her staff. [They] never looked at anybody and said, “Oh, I’m so sorry.” It’s more, “We know we’ve been there. You too can heal from that.”

And so all of those things emerged as we were writing.

There was intentionality and some clear ideas as to how we wanted to proceed. The truth is that we were experiencing and adjusting as we went.

Rocio Aquino:

With a lot of respect.

Angel Orengo:

With a lot of respect for each other, the people we were collaborating with, and the reader.

Joe Winger:

The book is called The Orchid: the Secret Code of Modern Goddesses.

The color scheme, it’s primarily female names, from a traditional or direct point of view, it’s geared more toward a female audience.

As the authors, trying to get a guy in a woman’s life to read it. What would you encourage them to say to get a guy to read it?

Rocio Aquino:

#1, I’ve been a woman and reading many books about guys, written by guys and I love it.

So maybe it’s time for a guy to be open minded. I can do this and I can read a book about women.

#2, it’s incredible to go in the deepest way of thinking of women. So try to understand how they work and what they are thinking. This is a fantastic opportunity. It has so many good sides because you want to have a better understanding of your mom, of your sister, your girlfriend, your wife, your daughters.

Then you’ll have a better way of how women relate to each other, but how do they relate to themselves, and how you can be an ally in their process.

Angel Orengo:

Recently I was writing a brief article for a fraternity that I belong to and I was very active when I was in college.

Essentially the article is to inspire them to read this book. The issues that we talk about, whether it’s sexuality, limiting beliefs, the power of forgiveness, the power of gratitude or any of the other issues that the women who are there are speaking of, they’re universal.

They’re not gender based, right?

So any opportunity that you have or that you give yourself to relate to those issues, it’s an opportunity to grow.

I think for men for far too long, we’ve defined masculinity as “the absence of emotion” or perhaps the “existence of physical strength.”

More and more we’re finding out about emotional intelligence, right?

That emotions in general and our ability to share them to be vulnerable is powerful and can only enhance the people that we are.

I would say be open minded. The issues are truly for everybody. You can learn a thing or two, not just about yourself, but about the women in your life.

It’s and it could be really powerful. Plus let’s face it, the better we communicate with one another, the better we relate to one another across genders the better our community is going to be, and we need more community in the world.

I think if anything has shown us, and this is true at any time, right?

Every person you speak to, we’re all longing for community. We need connection. We need to connect more with each other.

Rocio Acquino:

Deep connection, not superficial.

Joe Winger:

The book is called The Orchid, The Secret Code of Modern Goddesses.

Wrapping up, for people out there who want to buy the book after hearing about it, Whether it’s websites, social media, how can we follow you? How can we buy the book?

Rocio Aquino:

There are so many ways right now. We have a website: TheOrchidBook.com

You can find the book in English and Spanish.You can buy it on Amazon, and Barnes and Noble, Apple, and we have the audiobook too.

And the exercise, if you want to do a book club with your friends, you can do some exercise that are on the website.

Instagram, Facebook YouTube, TikTok. All @TheOrchidBook_

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Holiday Dining at Mastro's Beverly Hills, FYC Bar + Kitchen AND Holiday Tamales from Tito's

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Holiday Dining in Beverly Hills: Mastro’s, FYC Bar + Kitchen AND Holiday Tamales from Tito’s

By admin — 3 days ago

Holiday Dining at Mastro’s Beverly Hills, FYC Bar + Kitchen AND Holiday Tamales from Tito’s

On Christmas Day from 3-10 p.m., FYC Bar + Kitchen at the luxury boutique Hotel Amarano in Burbank will be serving a special 3-course menu for just $70 per person (not including wine or cocktails).

Holiday Dining in Beverly Hills

The menu will include Butternut Squash Soup OR Radicchio Cup Mushroom Salad with avocado, chives & balsamic vinaigrette;

Apple Wood Bacon-Wrapped Filet Mignon with jumbo prawns, mashed potatoes, baby carrots & Brussels sprouts OR Pistachio-Crusted Roasted Sea Bass with citrus sauce, mashed potatoes, baby carrots & Brussels sprouts – and desserts such as Chocolate Lava Cake, New York Cheesecake, Apple Tarte Tatin or Crème Brûlée – along with coffee or tea.

Holiday Dining in Beverly Hills

For classic Beverly Hills luxury, Mastro’s Beverly Hills will be open Christmas Eve and Christmas Day, serving their fresh oysters, caviar, decadent seafood towers, steaks and sides galore, along with luscious desserts and handcrafted cocktails – even a succulent Rabbi’s Daughter Kosher Bone-In Ribeye 16oz Steak for anyone celebrating Hanukkah (or who just likes great steaks).

For the month of December, Mastro’s is offering a special holiday cocktail – Under The Mistletoe.

For those who want their holiday meal from the comfort of their own home, Mastro’s Beverly Hills will have their famously decadent side dishes to go this year!

The following sides will serve up to 4 people, and cost $62 each:

Garlic Mashed Potatoes

Green Beans with Sliced Almonds

Creamed Corn

Creamed Spinach

For a sweet limited time finish, Mastro’s will have a gorgeous Pecan Pie as well as a special Cinnamon + Pecan Butter Cake – a twist on their famed Butter Cake – both available now through December 30.

To order Mastro’s Sides, guests just need to call the restaurant to order from December 1-22 they can pick them up on Christmas Eve or Christmas Day.

Mastro’s will be open Christmas Eve from 3:00 PM – 10:00 PM, Christmas Day from 2:00 PM to 9:00 PM, New Year’s Eve from 5:00 PM to Midnight and New Year’s Day from 5:00 to 9:00 PM.

You can find their full menu here & as you likely know, the ambiance at Mastro’s every evening is like a party, with live music and white glove service.

They also have 2 private dining rooms for large parties of 40-50.

Lastly – we love the tradition of Christmas Eve tamales, but they take hours to make.

The beloved, family-owned since 1959 Tito’s Tacos offers both a succulent Chicken Tamale – cilantro grilled chicken and Anaheim green chiles wrapped in homemade corn masa & steamed in a corn husk OR a Veggie Tamale, fresh veggies and pinto beans, wrapped in homemade corn masa and steamed in a corn husk.

You can buy them individually or by the dozen and the best part is that you can get them delivered straight to your door.

For more info, go to www.TitosTacos.com

Orders can be placed online for delivery or pickup on or before December 23.

More about Mastro’s Beverly Hills, FYC Bar + Kitchen and Tito’s Tacos below.

About Mastro’s Steakhouse Beverly Hills

Mastro’s Steakhouse in Beverly Hills is a premier dining destination combining world class service with an elegant yet energetic ambiance, making it a popular choice for celebrities, locals and visitors.

Located at 246 North Canon Drive, Mastro’s features live music nightly, with signature menu highlights such as bone-in filet mignon, USDA Prime, Japanese A5 Wagyu, and True A5 Kobe steaks; lavish seafood towers featuring fresh oysters, shrimp, crab and lobster served in a swirl of dry ice mist, decadent lobster mashed potatoes, and Mastro’s famed Butter Cake, to name a few.

Open for dinner from 5:00 p.m.-10 p.m. Sunday through Thursday, and until 11 p.m. on Fridays and Saturdays.

For more info, visit www.mastrosrestaurants.com

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Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert

By Contributor — 5 days ago

Palm Springs: Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of the Desert Play Ground

Executive Chef Michael Hung Unveils flagship restaurant, Navigator, New Elevated Dining Voyage in Heart of Palm Springs

The Palm Springs Surf Club announces the opening of their flagship restaurant, Navigator, on Friday, November 15^th, 2024!

Photo Credit: Oscar Flink

This innovative new dining destination bridges the worlds of desert living, hospitality, and surfing.

Guests will experience dramatic views of the San Jacinto Mountains, explore the expansive 13-acre property complete with resort amenities, and marvel at the sights and sounds of surfing in the state-of-the-art wave pool.

Photo Credit: Oscar Flink

Leading the Navigator team is acclaimed Executive Chef Michael Hung. As the Executive Chef of Navigator and Director of Food & Beverage for the Palm Springs Surf Club, Chef Hung brings his culinary artistry to this highly anticipated opening.

Executive Chef Michael Hung

Chef Hung’s impressive career spans from renowned New York kitchens Daniel and Aquavit, through San Francisco’s celebrated establishments, including the James Beard Award-winning team at Jardiniere, led by the renowned Chef Traci Des Jardins and Michelin-starred La Folie with Chef Roland Passot.

His culinary path has included Faith & Flower in Los Angeles which earned accolades from Esquire, Los Angeles Magazine, and Travel + Leisure.

Hung’s talent continued to shine with Viviane at the Avalon Hotel, praised by Los Angeles Times esteemed food critic Jonathan Gold and renowned San Francisco Chronicle food critic, Michael Bauer.

Chef Hung brought his expertise to the luxury hotel and hospitality scene in Palm Springs as the Executive Chef for Steve Hermann Hotels, where he revamped menus at The Colony Club at The Colony Palms and SO.PA at L’Horizon Resort and Hermann Bungalows, earning a Michelin Guide listing for The Colony Club.

Photo Credit: Oscar Flink

Now, at the Palm Springs Surf Club, he applies his expertise to both Navigator and the larger resort’s food and beverage offerings, promising an elevated dining experience rooted in a global culinary perspective.

Photo Credit: Oscar Flink

Navigator’s Menu will highlight modern American cuisine infused with influences from renowned surf locales, including flavors inspired by Portugal, Morocco, Mexico, Indonesia, and Hawaii. Each dish is crafted with the finest local ingredients, blending global flavors with a California sensibility.

Signature offerings include Olive & Herb Dinner Rolls with Tomato Jam, Crispy Wagyu Beef Cigars, Hawaiian-style Garlic Shrimp, and large-format dishes such as a Pan Roasted Whole Rainbow Trout or the 20-oz Ribeye with Bone Marrow Gremolata. Chef Hung’s thoughtfully curated Vegan options,Sides, and inventive Desserts like the Crème Catalan Parfait and Valrhona Dark Chocolate Mousse promise an array of flavors for every palate.

Photo Credit: Oscar Flink

The Wine List, curated by Beverage Director Anthony Dougherty emphasizes California’s finest labels, while Dougherty’s Bar Menufeatures a refreshing selection of Handcrafted Cocktails and a robust Tap Beer program highlighting local producers.

Photo Credit: Oscar Flink

Service will be led by renowned restaurateur, Cameron Hirigoyen, who for 30 years owned and operated San Francisco’s classic Basque restaurant, Piperade. Cameron brings her graceful poise and deep knowledge to Navigator’s dining room.

Navigator’s design pays homage to the oceanic heritage of South Pacific navigators—surfers who traversed seas by the stars, currents, and wildlife. The restaurant’s décor reflects this maritime inspiration, with custom teakwood furniture, woven textile ceiling treatments, and a hand-carved outrigger canoe serving as a focal point for the dining room. The ambiance combines nautical aesthetics with a luxurious, natural warmth, creating an upscale, intimate setting for guests to relax and dine in style.

“We are thrilled to welcome Michael Hung to the Palm Springs Surf Club family,”

Colin O’Byrne

managing partner

“His creativity and expertise are an ideal match for Navigator and our overall vision at the Palm Springs Surf Club, which is to offer guests an elevated dining experience and amenities alongside the world’s premier surf pool.”

Navigator at the Palm Springs Surf Club officially opens for Dinner on Friday, November 15^th, 2024, and will be open every Monday through Sunday from 5:00 pm to 9:00 pm.
Lunch is served Monday to Friday from 11:00 am to 3:00 pm. Navigator serves Weekend Brunchevery Saturday and Sunday from 10:00 am to 4:00 pm.

The Happy Hour menu is available from 3:00 pm to 6:00 pm Monday to Friday and from 4:00 pm to 6:00 pm on Saturday and Sunday. For more information or reservations at Navigator, please visit www.NavigatorPS.com or call Navigator directly at 760.205.3634.

Navigator

Palm Springs Surf Club

1500 S. Gene Autry Trail

Palm Springs, CA 92264

T: 760.205.3634

www.NavigatorPS.com

About Palm Springs Surf Club: The Palm Springs Surf Club is an unparalleled destination, blending state-of-the-art wave technology with luxurious resort-style amenities. Guests can enjoy various attractions, from a winding lazy river to private cabanas by the wave pool, creating a perfect oasis in the heart of Palm Springs. With three bars, two restaurants, and dynamic event spaces, the Palm Springs Surf Club offers distinctive culinary and beverage programs, designed to cater to every taste and every occasion.

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Los Angeles Falling in Love with the Flavor from Mother / Daughter team behind Sonoma’s Dancing Wines

By Joe Winger — 2 weeks ago

LA Wine Lovers Falling in Love with the Flavor from Mother / Daughter team behind Sonoma’s Dancing Wines in Dry Creek Valley, Sonoma County.

The team at Dancing Wines is developing a collection of sensory brands that celebrate life through taste, touch and aroma – inspiring you to find your inner dance and show the world what truly moves you.

Dancing Wines’ red wine trio includes Old Vine, Duo and Estate — three limited-release wines made from hand-picked grapes that showcase the full breadth of the Dancing estate.

Lauren Russell (L) and Cynthia Russell (R) from Dancing Wines Credit: https://instagram.com/DancingSonoma

Today’s conversation with the dynamic Mother / Daughter team Cynthia and Lauren Russell from Dancing Wines ha been edited for length and clarity.

For the full, un-edited conversation, visit our YouTube channel here.

Joe Winger: What is the most important message you’d like to share today?

Lauren Russell: I think one of them is dancing is art and art is life.

Another is love needs no explanation. I think really the thread between those is we’re trying to create a product and an experience that brings people together and invites them to find their inner dance, which is something we say a lot.

So we want to encourage people to find their unique rhythms. And wine is also really lovely because it is a vehicle that brings people together to enjoy a moment and diverse people together.

I think my Mom [Cynthia] can speak to this as well, but one of the things we thought about when first exploring wine was just how daunting the whole atmosphere is around the consumption of it and the buying and using all the right adjectives.

Especially for my generation I feel like there’s a bit of a learning curve. So I think one thing we really want people to take away from the brand is just like, just enjoy it. Love needs no explanation and you can’t drink wine when your mouth is full of adjectives. We’ve created a great wine just for you to be able to enjoy and to describe however you want and enjoy whenever you want.

Source: WeAreDancing.com

Cynthia: Yeah, I think the measures we created we have a beautiful heritage property that the soil and the climate create this great wine. And me being of an older generation where wine was very intimidating, even though I know a lot about it.

And drinking it for a very long time. I’ve lived in France. I’ve lived in California. It’s still when you order in a restaurant, you’re scared. Do I know enough? I’m going to be embarrassed. Is this the right pairing? And what the good news is that wine making in the world has become so sophisticated that if you are buying wine from a place that is special, including all.

Sonoma or France or Italy, the wines are good, they’re really good and all you have to do is be comfortable with yourself and enjoying it. And so that’s what we’re trying to do is take a product that has thousands of years of history as being a part of our culture and make you comfortable with just having fun, enjoying it and celebrating what wine can do to bring people together.

Source: WeAreDancing.com

Joe Winger: You have a really unique story that you restored a vineyard up in Dry Creek. Can you talk about experience and what you learned from the restoration?

Cynthia: We lucked out. It was a Covid purchase. We spent a lot of time as a family together in very small confined spaces drinking a lot of wine.

We [thought we] might end up needing a place where we have more outdoor space and can be together. So we bought this property more as a farm and then discovered that it was a unique part of the world.

Zinfandel grapes have been growing in this small region for over 150 years.

It was called America’s grape back in the time I think [the] 1850s. Okay, we have these vineyards. They’re really old.

There was one owner at this property for 60 years, an older Italian gentleman. And a lot of the area is multi generation, fourth generation Italian families who came over and cultivated this grape.

We never intended to make wine and yet we were scared to let this history and heritage die.

So we took classes and tried to figure out, can we make wine?

It’d be such a shame to let this history go in this special place.

We made a great discovery, which was that you don’t have to be an expert on wine. You just have to have great soil and a great climate.

Then we launched from there.

Source: WeAreDancing.com

Lauren: We’re always towing the line between the respective tradition and traditional winemaking and the land and all of the old vines and creating something new.

She [Mom, Cynthia] always brings a lens of respect for the older generation and ways of life and what wine has meant to her throughout her life.

I’m always pushing the other direction. We always land somewhere in the middle.

You’ll see that in the brands, it has really playful branding and packaging. But, our winemaking is a bit more traditional. We’re a sustainable vineyard but we have old vines and we respect what the land has to offer and what it’s been offering in that region for a long time.

It creates a better product and brand for us because we get to cater to both audiences.

Credit: https://instagram.com/DancingSonoma

Joe Winger: You have a collection of sensory brands. Can you talk about what that collection is, what inspired the idea, and what we should be looking for?

Lauren: All of the products have been and will be inspired by the backdrop of the vineyard.

When we talk about wine, we talk about this kind of multi sensory experience, whether that’s aroma or where you’re having it, who you’re enjoying it with.

We came into wine knowing that it was going to be not just about taste or smell, but about the holistic experience of what wine could do for someone.

Sort of the thread between all of our products are taste, touch and smell. Again, like finding your inner dance and allowing you to express your personality.

We’re launching a trio of fragrances, which are loosely inspired by the terroir and the vineyard.

Cynthia: We have a fresh perspective on Sonoma. Every time we arrive, we have this nose full of these incredible senses:, the smell of moss, crushed grapes, barrel, fire and oak.

Yeah. So we’re like, wow. Every time we arrive, we’re like, wow, this is really cool.

This is so distinct and unique and just elevates your experience of being there.

We are going to bring more experiences to the brand when we can, like having an artist in residence, creating visually beautiful contributions.

We have an art collection there that inspired us to bring art to the brand. It’s largely from a diverse group of artists from the West Coast who are very colorful and young and also push boundaries. So our idea with the senses is like we’re trying to This is a brand that you enter into our world and you get to experience people and life in a way that’s very unique and bold and

Credit: https://instagram.com/DancingSonoma

Joe Winger: What are both of your backgrounds outside of wine?

Lauren: I was raised in Connecticut and went to Dartmouth for undergrad, was a creative non-fiction writer, so always had that storytelling bent.

After school, I worked at a lot of businesses in marketing. Uber Eats, Refinery29, right before the pandemic, I worked for AB and Bev that was my first kind of foray into alcohol.

Then during COVID, I got my MBA at Columbia. We all got this massive reset of our priorities. I come from an entrepreneurial family. This opportunity arose

Cynthia: We’re a family who really believes in experiences. I have dabbled in many different areas. I went to Scripps college. I actually was a dance major until I was not. I became an international relations major. I lived in France for a while. Then moved to New York City and worked for JP Morgan trading stock, money market securities.

I didn’t find that was my passion, so I went to Harvard Business School and I got a master’s in business. Then I worked for American Express where I started a weekend travel program. It was a little startup within the travel segment of American Express. I got my “sea legs” of starting a business.

I quit that business because I had kids, then I started my own mail order company then I decided again, that maybe I needed a little more education.

I went back and got a doctorate at Columbia in organizational leadership.

I have a consulting firm on the side where I consult leaders and organizations about how to handle complex challenges in a complex world.

So my daughter [Lauren] gets through business school and we decide to marry all these wonderful experiences together and create something really new and unique.

Credit: https://instagram.com/DancingSonoma

Joe Winger: Let’s talk about your wines.

Lauren: We launched with our rosé which is really beautiful. It’s an intentional rosé. From our Primitivo grapes and we harvested them early and intentionally for rosé.

It has this really beautiful distinct, watermelon, almost Jolly Rancher aroma, and it’s really playful and full, but also dry. And it’s been a really big hit so that was a fun debut for us.

We just launched our trio of reds, and what makes them unique goes into the story about the restoration of the vineyard.

We’re still learning our land and learning from it.

We chose to harvest from different blocks and treat the wines in a similar fashion and bottle them separately to see what personalities they expressed.

One is the Old Vine Zinfandel, which is from our oldest head trained vines which is the deepest, moodiest, richest wine. It’s really lovely.

Credit: https://instagram.com/DancingSonoma

Then we have an estate wine, which is actually from Primitivo, a different word for Zinfandel. That one is a bit lighter.

Then we have a third, a duo which is a blend of both. And so it’s really helped us to understand. And they are quite different.

They’re obviously all Zinfandels in their expressions, but they’re all quite different.

People say Zinfandel is like a map of the land and I think that’s really true here. Which is super cool.

But we have two forthcoming sparkling wines because I think it really speaks to our ethos about being playful and to my generation.

Cynthia: It’s really fun for us because being on the East coast, Zinfandel is a really unknown varietal and we think it’s underrated. Californians know it’s been around for a long time. It has a lot of possibilities with food. And so what we’re trying to do is bring to light this really good wine and do it in a slightly different way.

We pick ours earlier, trying to have it be less jammy, juicy, heavy; lighter, less alcoholic than some of the more traditional Zinfandels that are on our street.

That’s really trying to address the changes consumer changes.

Our wines are chillable, super easy to eat with most any food, especially ethnic food, spicy food.

2022 was our first vintage. 2023 is already in barrels and we’ll be bottling that in probably in March. But it’s going to be a little different because the climate was different that year.

The rosé was just a fluke. Our winemaker wanted to try a Zinfandel rosé. Most people love it. It’s so distinct and unique.

Our 24 Rosé will come out in March. The reds will come out in the early summer. We’re going to bottle the sparkling in January, but that will be at least a year until you’ll see that. The pétillant naturel will probably be launching at about the same time as the rosé

Credit: https://instagram.com/DancingSonoma

Lauren: What’s fun about having both an early release sparkling and a [second, additional] later release [sparkling wine] one is going to be lighter, more effervescent, maybe geared towards the younger generation and the other will have that toastier champagne flavor.

Joe Winger: Do you have a favorite wine and food pairing?

Lauren: This one’s so hard. Rosé and oysters or any seafood is just awesome. Sparkling wine and a burger is one of my favorites.

In terms of red, when I think of Zinfandel, it’s Thanksgiving foods. It speaks to the hominess in our story. Bringing everyone around the table. Kind of experiential pairing.

Cynthia: Yeah, that resonates with me.

We have a lot of ethnic food, so it holds up really well to spice, to sweet and sour, salty and sweet. So it’s great with Indian food, Mexican food. Apples in your pork chops.

A burgundy is usually killed instantly by those kinds of flavors. It’s too fragile.

[Ours] is not fragile, but it still has so many nice aromas and flavors to enhance whatever you’re eating.

Lauren: It’s great with pizza. Pizza and a nice glass of Zinfandel

Source: WeAreDancing.com

Joe Winger: What’s something magical about Sonoma that you learned through this journey?

Lauren: True of both Zinfandel and Sonoma it always has this underdog energy to Napa. One of the hidden gems, we wake up really early and drive to the Redwood forest to watch the sun rise through the trees.

We eat a burrito because we have terrible burritos in New York.

There’s an amazing food community, 3 Michelin star restaurant, chefs, farm to table.

Cynthia: The distinct part of Sonoma is how important nature is to everyone there. It’s not just about wine. It’s incredible nature.

We both traveled a lot, lived in a lot of places. I’ve never seen such natural beauty in such a small area.

Lauren: That’s what the idea of our products is too. We have to bring people here in some way, differently than just having them taste the wine.

So as many dimensions as we can bring people into that realm to experience [00:29:00] that it’s like definitely the dream.

Joe Winger: Whether it’s social media, website, or other ways, what are the best ways for our audience to find and follow Dancing Wine?

Lauren: We have our website, which is wearedancing.com. We also are on Instagram, which is at DancingSonoma.

in Dry Creek Valley, Sonoma County.