The Iconic Ritz-Carlton Bacara Resort Hosts Angel Oak Wine Pairing Dinner April 19.
The Ritz-Carlton Bacara, Santa Barbara–the premier oceanfront resort along the Gaviota Coast–welcomes Babcock Winery & Vineyards to its intimate Angel Oak Wine Cellar for a four-course pairing menu in collaboration with Angel Oak chef Josh Kellim.
The special night is the second of a new monthly wine pairing dinner series to take place at The Ritz-Carlton Bacara.
The evening’s savory menu begins with a caviar course featuring an onion creme-fraiche-topped duck fat tater tot, followed by a second course of black truffle quail eggs, then a grilled guinea hen with white asparagus and morel mushrooms.
The evening concludes with a slow cooked lamb loin and rack, paired with a smoked date puree, lemon yogurt, fresh hummus and spiced lamb jus. Each flavor presented is carefully chosen to bring forth the tasting notes of each Babcock wine poured. Babcock Winery & Vineyards is best-known for its Estate Grown versions of Chardonnay, Sauvignon Blanc, Pinot Gris, and Chenin Blanc.. The pairing menu is matched with the moody environment of the private wine cellar room below Angel Oak–The Ritz-Carlton Bacara’s fine dining restaurant.
The Angel Oak x Babcock Winery & Vineyards Dinner starts at 6:00 p.m. on Wednesday, April 19th. Seats are $225 per person excluding tax and gratuity charge.
Set against a backdrop of golden beaches and lush mountains, The Ritz-Carlton Bacara, Santa Barbara embodies the charm, beauty, and energy of the Mediterranean in the heart of Santa Barbara. The iconic Central California resort spans 78 acres and features 358 guest rooms and suites, two natural beaches, lush gardens, and a collection of amenities including: a 42,000 square-foot spa and wellness center; three salt-water infinity pools; six culinary venues including the signature Angel Oak, housing the resort’s 12,000-bottle wine collection; robust activities program for guests of all ages; and 70,000 square feet of indoor and outdoor meeting and event space. The property is distinctly nestled between the Pacific Ocean and the Santa Ynez Mountains, offering easy access to the region’s best vineyards, and is just minutes from the center of charming and historic Santa Barbara.
The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram.
The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
Why Everyone in L.A. Is Talking About This Bottled Cocktail—And Dylan Efron’s Got One in Hand
From Beverly Hills rooftops to the American Music Awards in Vegas, On The Rocks™ Premium Cocktails is becoming the drink of the moment for Los Angeles tastemakers.
If you’ve been to a dinner party in Silver Lake, a pool day in Venice, or a rooftop gathering in West Hollywood lately, chances are you’ve already seen them—sleek bottles, bold labels, and cocktails so good, they taste like they came from a $20-per-drink mixologist.
We’re talking about On The Rocks™ Premium Cocktails, the bartender-crafted ready-to-drink cocktails that have officially made the leap from local favorite to full-blown red carpet royalty.
How big is this brand getting? It just returned for a second year as the official cocktail of the American Music Awards, serving drinks to celebrities, influencers, and VIPs live from the brand-new Fontainebleau Las Vegas. But make no mistake—this is still an L.A. story at heart.
From Westside to Worldwide
On The Rocks™ might be making waves in Vegas, but it was born for places like Los Angeles: where people love a great cocktail but hate waiting in line to get one.
At this year’s AMAs, while the music world’s biggest stars lit up the stage, On The Rocks™ was making headlines of its own. Guests were treated to their full line-up inside the lavish BleauLive Theater lobby, transforming the pre-show cocktail game into something more stylish, accessible, and yes—very L.A.
And backstage? Dylan Efron casually popped open a Margarita, toasted with an Old Fashioned, and showed America how to “Make it a Cocktail”—a moment that aired during the live broadcast and gave fans a peek into the effortless cool the brand is pushing.
You can check out his behind-the-scenes content on Instagram at @otrcocktails, and honestly, it looks more like an Echo Park house party than a backstage award show.
A Campaign Made for L.A. Life
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, summed it up perfectly:
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do.”
That idea is at the heart of their new “Make it a Cocktail” campaign, which made its primetime debut during the AMAs. The campaign flips the script on traditional drinking occasions—showing people ditching wine or beer in favor of a proper cocktail at times you’d never expect it. Think: an Espresso Martini at a backyard movie night, or a Cucumber & Lemongrass Mule at a Dodger game tailgate.
It’s all about elevating everyday moments, something Angelenos know a thing or two about.
The L.A. Factor: Convenience Meets Craft
Founded in 2015 by a group of industry vets who knew the pain of finding a decent cocktail outside of a high-end bar, On The Rocks™ delivers all the flavor and balance of a hand-mixed drink—minus the bartender, the mess, or the Uber ride home.
Their lineup reads like the menu at a trendy cocktail bar on La Brea: The Aviation, Old Fashioned, Jalapeño Pineapple Margarita, Cosmopolitan, Mai Tai, and more. Limited editions like the Spiced Pear Whiskey Sour and Blue Hawaiian have become collector items for cocktail connoisseurs across town.
And now, with the launch of their sparkling canned line—Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule—On The Rocks™ is staking its claim on poolside coolers from Malibu to Marina del Rey.
Where to Sip in L.A.
Whether you’re hosting a movie night in Culver City, planning a beach day in Santa Monica, or pre-gaming for a night out in West Hollywood, On The Rocks™ is the go-to. You can find the full lineup at major retailers around Los Angeles, or just visit ontherockscocktails.com to stock up.
Follow @otrcocktails on Instagram for the latest drops, cocktail inspo, and behind-the-scenes celebrity moments.
Bottom line: L.A. is a city that doesn’t wait—and now your drink doesn’t have to either. On The Rocks™ Premium Cocktails is delivering mixology-level cocktails without the fuss, and everyone from Dylan Efron to your neighbor in Brentwood is pouring one.
Big Papi’s Next Power Play: David Ortiz Uncorks a Dominican Rum With Soul, Swagger, and Serious Flavor
In a town that thrives on reinvention, where tequila tastings compete with mezcal masterclasses and everyone knows their Negroni from their Paper Plane, the arrival of Ozama Rum might just disrupt L.A.’s sipping scene in the most unexpected—and welcome—way. But this isn’t just another luxury bottle with a celebrity signature. It’s Dominican-born, baseball-bred, and brimming with heart.
Launched by none other than Hall-of-Famer David “Big Papi” Ortiz, Ozama Rum is a lush, premium spirit that pays homage to the rhythms, rituals, and resilience of the Dominican Republic. And while Ortiz may be best known for smashing home runs for the Boston Red Sox, his latest swing connects straight to his roots—and it’s a clean hit.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says.
“I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Rum, Reimagined
Named after the Ozama River—the same one Ortiz grew up fishing, swimming, and crabbing along as a boy—Ozama Rum isn’t just Dominican in spirit. It’s 100% Dominican in production. From the locally grown sugarcane to the fermentation, distillation, and
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
The Academy Award-nominated actress, entrepreneur, and proud Angeleno has teamed up with Princess Cruises to bring her fan-favorite Seven Daughters Moscato to travelers worldwide. The wine, celebrated for its vibrant, lightly sweet notes of tropical fruit and honeysuckle, is the latest addition to the cruise line’s Love Lines Premium Liquors Collection.
And for L.A. locals who already know Taraji as more than just Cookie Lyon or Melinda Gayle, this new venture is pure Taraji: bold, inviting, and full of heart.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Headquartered right in Santa Clarita, Princess Cruises has long been a part of Southern California’s luxury travel DNA. With its proximity to the Port of Los Angeles in San Pedro—just a freeway ride away from Taraji’s hometown hustle—this partnership feels especially fitting. L.A. residents looking for a chic weekend escape can now sip on Seven Daughters while cruising down the Pacific Coast or setting out on a Mexican Riviera getaway, glass in hand and ocean breeze in hair.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Seven Daughters isn’t just another celebrity wine—it’s a labor of love and creativity. As Strategic Advisor and Creative Collaborator, Henson has poured her personality into every bottle. For L.A. tastemakers and wine lovers, this means more than a quality drink; it’s a chance to connect with a star who has always stayed rooted in the community.
With her inclusion in the Love Lines Premium Liquors Collection, Henson joins a glamorous circle of fellow celebrity spirits makers including Jason Momoa and Blaine Halvorson (Meili Vodka), Camila and Matthew McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze and Betty Buzz), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa Wines), Romero Britto (Love Prosecco), and Kylie Minogue (No Alcohol Sparkling Rosé).
For Angelenos used to spotting stars in Studio City or sipping cocktails in West Hollywood, the idea of toasting with a Taraji-crafted wine while watching the sunset over the Pacific feels just right. Whether you’re heading to Catalina for the weekend or sailing out to Alaska, Seven Daughters is now the perfect local-meets-luxury beverage choice.
The Love Lines Premium Liquors Collection, launched by Princess Cruises to spotlight exclusive, star-powered wines and spirits, is about more than just sipping—it’s about celebrating. And with Taraji P. Henson at the helm of her Moscato, there’s never been a better time to raise a glass to life, love, and L.A. style.
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com
Greeks & Grapes: A Napa Affair Brings Black Culture and Legacy to Wine Country, created by Marlon L. McWilson
Greeks & Grapes: A Napa Affair, a four-day celebration of Black culture, the Divine Nine legacy, and luxury, will debut from August 7–10, 2025, at The Meritage Resort and Spa in Napa Valley. Created by entrepreneur and community leader Marlon L. McWilson, this event is set to redefine wine country festivals with an experience built on culture, connection, and elevated joy.
Nestled in the heart of Napa Valley’s largest resort, Greeks & Grapes seamlessly combines the richness of Black heritage with the indulgence of wine, music, comedy, and curated experiences. While designed with Divine Nine members and Black professionals in mind, the event welcomes anyone who appreciates culture and authentic connections. Festival-goers can look forward to gourmet food, signature wine tastings, and unforgettable performances throughout the weekend.
“This isn’t just an event—it’s a cultural movement,”
Marlon L. McWilson
“Greeks & Grapes is about honoring who we are while embracing the lifestyle we’ve earned. Accomplished. Joyful. Connected. All vines lead to a celebration of us—our journey, our legacy, and our continued excellence.”
Greeks & Grapes: A Napa Affair Brings Black Culture and Legacy to Wine Country, created by Marlon L. McWilson
Event Highlights:
Expect daily wellness experiences, food and wine demos, a movie night, headlining comedy acts, and top-tier performances across R&B, Hip-Hop, Gospel, and Jazz. The first wave of talent includes George Clinton, Yvonne Orji, Nephew Tommy, Jonathan Slocumb, Marcus Johnson, Enrique Holmes, iStevie, Moses, Keysha E., Demola, Big Nick J, and Dee Dee Simon, with even more to be announced.
Greeks & Grapes promises a weekend unlike any other—part reunion, part retreat, and part celebration.
Luxury Packages for Every Vibe
Attendees can choose from a variety of access levels, including the exclusive “ALL Access” package. This includes hotel accommodations, exclusive events, skybox views, a custom wine tote, one bottle of wine per guest, premium tastings, and VIP entertainment—no add-ons or upgrades required. Every detail has been thoughtfully curated to ensure guests can simply arrive and enjoy the experience.
A Commitment to Community, Culture, and Access
McWilson, who also leads community-focused ventures in Oakland such as Field Trips R Us and Black Bear Apparel, crafted this experience with inclusion and elevation in mind. While centered on the Divine Nine, Greeks & Grapes is open to all who value the rich cultural traditions, entrepreneurial spirit, and joyous celebration of the Black community.
Created by entrepreneur and community leader Marlon L. McWilson
With support from the National Pan-Hellenic Council and Divine Nine chapters across the country, Greeks & Grapes: A Napa Affair is poised to become the West Coast’s signature cultural wine festival—a new annual tradition that promises to unite and inspire for years to com
For more information and tickets, visit www.greeksandgrapes.com. To apply to become a vendor, apply on this form.
East LA ‘ Birrieria Chalio ‘ Serves Big Flavor Birria from Raul Luis Family Secret
One of East LA’s most popular restaurant serves Kings, Queens and Food Royalty. You can get a taste if it too.
Raul Luis brings Flavor with East LA’s birria
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
We have a really special treat today. We’re talking with Raul Luis from Birria the restaurant here in East LA. We’re going to talk about family. We’re going to talk about flavor. We’re going to talk about how he creates these amazing dishes. And then we’re going to talk more about how you can have a bite and taste his the food from his restaurants.
Raul Luis, thank you for joining us today.
Raul Luis:
Thank you for having me here. I’m very honored to be here speaking to you.
Joe Winger:
What’s the most important message you want the audience to hear today?
Raul Luis:
I think we can start talking about how Birria came to LA. How do we get it here? What caused that trigger to start selling the food here in LA?
My dad was given a certain skill set, handed down to him to make birria.
Birria is chivo goat meat. He used that skill set back in Mexico. He came to the U. S. when he came over during the Bracero program. He was talking to his buddies and he told them he’s a Barriario. He doesn’t know how to cook birria. So they would ask him if he would cook that dish from because that dish was only traditionally eaten during those special once in a lifetime events, baptisms, quinceañeras, weddings.
So the common denominator in all those events was the birria.
You went [to an important life event], you knew you were going to have birria. I tell people the story because I remember being small myself when I was young, that we wouldn’t eat meat too often because we were vegetarians, not by choice, but because of circumstance.
When someone was having a party, we said, “Wow, we’re going to eat birria today.” We knew we look forward to, we’re going to eat meat. It’s time. Let’s get ready to go eat some meat. Get ready, put on your Sunday clothes and go. When my father came to the U S People knew about him. They asked him to cook their dish for him.
When he cooked the meal for someone’s wedding, quinceanera, baptism, for their special occasion, he would cook extra.
So his friends would come over. When his friends would come over, he would serve whatever portion it was, usually like a whole carcass of lamb, 50 pounds. And then there was some leftover, so he would feed his friends.
And he would tell the stories when he would feed his friends. His friends wouldn’t leave. They would stay there for hours and they would be talking and my dad was, “I gotta go do my Sunday [errands], my day off. We gotta go to our family. They were there for hours and all their memories, all memories, special occasions.
Remember this? Remember that? And my dad said, “Man, what? Why are you talking? Why are you staying here so long?
It was the food.
He didn’t realize the time. It was the food that was triggering those special [memories], triggering their mind.
They’re time travelers, they’re going back to other special events.
I tell people, it’s those once in a lifetime events that are much more exponential, much more magnified because it was somebody’s wedding. It was somebody’s baptism.
That’s how it began, by cooking.
Joe Winger:
Your father was an amazing person. Back in the early 1960s, back in Mexico, he’s working in a tiny little five chair restaurant in the Mercado before migrating here to the US.
What have you learned from him taking this huge life journey?
Raul Luis:
I look back, how do the immigrants do this? How do they leave their country, leave everything behind?
He had a small spot, maybe five people to sit there. He would sell on the weekends. Business wasn’t that brisk.
They were opening up a new spot, but they required a down payment to secure it. So he had to come to the U.S. so he could save up some money.
They asked, does anyone know how to cook? Dad raises his hand. I’m a birriero.
So he began cooking birria for the farm workers. He was limited because now he was out of his comfort zone.
He was no longer in Mexico. He didn’t have access to all the spices that he used back home.
In the preparation of the different birrias, before they put the red adobe sauce, it’s white.
All the farm workers ate it up, but the people who were in charge wouldn’t eat it because it wasn’t easy on the eyes. People eat with their eyes.
[So he changed his process]
Why don’t you add the red before?
So, we marinated before we cook it,
[The second change]
There wasn’t all the spices we needed, so the chef that was there helped them get new spices or tweak the recipe a bit.
That’s what happened.
You have aspirations, and dreams, as many immigrants. They come to the U. S., make some money, go back.
He never went back.
Once you plant roots, then it’s hard to go back to your country of origin.
Joe Winger:
Fast forwarding to the present day. Your Birria in East LA is very popular.
What’s the most common dish at the restaurant?
Raul Luis:
We’re known for Birria. 9 out of 10 plates will be the Birria.
Sometimes we have new customers who want to try it but are hesitant. I explain our 10-hour cooking process [to get them excited.] Underground pits, cooking it with the mesquite wood to add that flavor.
The gaminess, the taste, our process, all that fun stuff, secrets.
Raul Luis ‘s East LA Birrieria Chalio most popular dish
Joe Winger:
Can you walk us through the flavor and process?
Raul Luis:
It’s a 2-day process. You get the [goat] carcass, cut it up into pieces.
The ribs, the neck bone, the French rack. There’s all these different cuts. Every single cut has a different taste profile and texture. So when you walk in, it depends on you. How dirty do you wanna get?
Do you wanna get down and dirty? You get the bones.
I tell people the neck is the best because it’s so tender, so soft, not too much fat on it.
If you’d like the nerve, then you get the ribs.
The flavor is amazing. In the bones, it’s amazing.
There’s people who don’t like to deal with the struggling or getting dirty. So they go with the all leg meat. That’s the drier part. It’s good, but it’s not. Not my first choice.
We cook it, we steam it, we marinate it, let it sit for about 24 hours and we put it into a our pressure cooker.
Part of the science is the way you stack it up, like a pyramid, and then they put firewood under it. If you don’t stack it correctly, part of it won’t cook.
You have to put it up a certain way to make sure that all the meat gets cooked properly.
We take it out. We’ve got to separate it so we can have all the different parts. Distinguish the leg from the neck bone from the ribs, put that aside. Then we put it in the oven so we can get like a slow roast, nice little crispy. Tender on the outside, real soft on the inside.
The most important thing is the consommé.
That’s the broth, we call it the “honey”. You can’t have it without the consomme. The birria isn’t birria without the consommé. That’s what gives it the flavor. That’s what takes it to the next level.
Some people say, “Oh, I had birria.” No you didn’t. That was a taco.
No, you’ve got to have it with the consommé.
The new movement with the birria, they dip the sauce. It’s the same concept, but I would like to think that our consommé is a little more intense, more flavorful, because we use the broth from the goat and from the mince that it distills.
So it’s really flavorful. You got to try it.
East LA Birrieria Chalio from Raul Luis – A Family Secret
Joe Winger:
You have a deep family history, you have a cultural history. Obviously food is part of that history. Can you talk a little bit about the cultural value and the meaning behind Birria and why it’s important to you?
Raul Luis:
I tell people it’s made to feed kings and queens. How?
Because in our region, Central Mexico, the birria is eaten by most of the population in Mexico. About 85-90% are Catholic.
So one of the first steps when a child is born, they take them to the church and that’s where he becomes a king.
They baptize them. They have a festivity. There’s a party going on.
Then the second phase is they feed the Quinceaneras.
That’s a rite of passage where you go from childhood to adulthood for the girls. So now you feed the princesses.
The next step is when the lady gets married, she’s the queen.
All three of those things, traditionally, was birria.
That’s the only thing that was in common. That helped people look back to those special occasions. When people eat the birria, they go back to that once in a lifetime event.
It’s time traveling for them.
It’s the memories.
Fast forward to when we came to LA, the parents would bring their kids, [and now their kids say] ”I used to come here 20 years ago. My dad used to bring me when I was a kid.”
So that’s what it does. It brings the family together.
Raul Luis Battles Fast Food Giants …and Wins (kinda)
Joe Winger:
You mentioned some fast food places now working within the same cuisine. Rubbing you the wrong way.
Raul Luis:
Yeah, it’s fascinating how many people called me [about it].
Del Taco and a few other places that were selling birria, but they’re not selling it the way it’s supposed to be. That’s wrong. At first I was a little worked up explaining that they’re missing the point here. What it means to the people from back in Mexico.
But there’s always a silver lining. Now the dish is mainstream.
I would have never been able to do that. These guys with these big budgets are able to cross over and speak to different generations, different ethnic groups.
Before, when we first opened up our restaurant. [Everyone would ask] “What’s it called? What is that? I don’t know what that is.”
Now people know when before they didn’t.
So I give them credit for being able to make people aware and bringing attention to this dish.
I see myself as the missing link. I’m the one that’s going to fill in the gaps to tell what the dish really means, what significance it has, what historical cultural value it has. That’s what I’m doing with our YouTube channel at Birria World.
East LA Birrieria Chalio leads the Birria Movement
Joe Winger:
Let’s talk about the Birria movement. Everyone says you are the leader. What does the future of Birria look like in East LA and in the country itself?
Raul Luis:
In a perfect world, everybody would switch over from beef to goat, which is actually one of the most eaten meats across the world.
If you go to the Middle East or China, they eat that dish. Here in the U. S., it’s not as popular.
Introducing them to the dish so they can try out the different textures, different profiles. They can see that there’s another option.
I source from a vendor in Texas.
The meat we use is paleo certified. It’s halal, all this special stuff. Probably a little more nutritional than beef.
There’s more taste, more flavors in the meat.
My job is to go out there and have people be aware that [this] exists.
There’s potential growth across the US to be provided for different ethnic groups and different generations of people.
Joe Winger:
You’ve had world-famous food stars visit you.
Raul Luis:
Anthony Bourdain came to our LA location. I guess he saw something before everybody else did and realized it was a special dish.
The second person was Jonathan Gold. He was a writer for the LA times. He wrote beautiful articles on us. He also saw what the dish meant to our community.
They gave it a little approval. Come on, try it. Take your turn. I’m sure you’ll enjoy it. I’m sure you’ll be back
Joe Winger:
Raul Luis with his Birria restaurant in East LA. Tell us all the ways that our audience can find you and learn more about you.
Then you can go to Birria World on YouTube. We do a birria tour, going to different restaurants, we showcase how they cook it, why it tastes different, how it’s served differently in certain regions.
High blood pressure has a new option. Music Producer Ira Antelis created 120/Life to Help Us All Be Healthier
Have high blood pressure? Over 100 million people do. Music Producer Ira Antelis wanted to do something about it, so he created 120/Life to help himself and others become healthier.
“Your blood pressure’s sky high,” founder Ira Antelis ’s doctor told him. “Get it down in 3 weeks, or it’s surgery.” So Ira went started changing his lifestyle. But also, investigating health.
It turns out, there’s answers out there. And he wanted to know more.
Today I sat down with 120/Life’s Ira Antelis for a conversation about music, creativity, getting healthy and Ira’s inspiring message about following your passion and inspirations.
The conversation has been edited for length and clarity. The full conversation can be found on our YouTube channel.
So as we just jump right in, Ira, can you give us a little background on you? What did do for a living before 120 life?
Sure. Most of my life has been writing and producing music. A lot of television commercials. The famous one is a Michael Jordan like Mike if I could be like Mike, which was just in the close the closing credits of the “Air” movie, and 30 years later.
Songs from McDonald’s for Disney, artists like Christina Aguilera, Regina Bell, Patti LaBelle, have recorded or sung my music.
The concept of how I got from there to a blood pressure drink is always like mind boggling to many, and including me, because it’s a path I never would have thought would have arisen to be honest, and it came out of a health issue, and it’s funny because you relate to blood pressure and music. There is a relationship because in music, you put things together. So let’s say I create a piece of music on the piano and say, okay, great. So now I’m going to get a, I wrote the music, I’m going to get… The bass player, I’m going to get the drums, I’m going to get the violins, and then I’m going to put it all together. And I’ve been doing that for many years, it’s like putting ingredients together. And a health issue my blood pressure had risen really high, dangerously high. And then we’re like you have to get this fixed.
If not, we’re going to have to do surgery. Because over time, the first thing anybody I think would do is say what if you have high blood pressure. What do you do? What do you eat? What do you drink? And when it came to the drinks, I kept reading about these things that they all have studies.
I was like, wait a minute. Pomegranate juice, I’m reading the studies. You drink it for six weeks. And one day it just struck me. If I take all of these ingredients, I think it’s like mixing a piece of music and putting them all together. I just knew in my mind they would work because I think the music related to the blood pressure and that’s how it all began.
You literally almost produced a beverage in the same way you produce music.
You brought in several elements together, let’s say drums, a guitar, a vocalist, all the elements of a band. You thought of it like that, but you found these superfood ingredients and said, gosh, these ingredients could all work together.
Yes, that’s 100% correct. Now what I was doing is that I think like I’m going to produce this drink like I’m producing music. No, but I’ve had a recording studio for 30 years of my life and I’m making music every day of my life.
It’s just secondhand nature to do things in combinations for me. So when I thought about it later on, I’m like, Oh yeah, that’s why it works. I saw the ingredients, they look the same. I knew I can mix them together. Just from my process of music. I think that’s what happened.
If you’re doing the music every day, do you think you use creativity to solve a health concern?
Yeah, I think on some level that’s what happened. I was looking at things and I saw it, but in a way maybe nobody else saw it. And I think when you’re a creative person, then that tends to be the, where you go first on some level. I’m always thinking of things from a creative standpoint.
Is there a life lesson at all in here for people, using creativity and trial and error and the confidence to try new things.
Yeah, it’s funny because I did this music project with music from the Holocaust. And we, I wrote the Carnegie Hall and we sold it out, beyond the most successful thing in my life. And I was sent to somebody, if I had to write a book about my life, I would title the book, “Everybody Says No”. And I think that’s the way, the mission of my life don’t ever let anybody stop your ideas. Ever.
If you are passionate about anything, go figure out a way to do it. And I think it’s a life lesson about creativity. What it is, go do it.
So from a step by step process, you have a doctor’s meeting, you’re told you have a health concern, can you just walk us through what those next steps were?
So the first thing somebody tells you, you have extremely high blood pressure. It has to come down. And most of the people I’ve ever met would say we know what high blood pressure can do.
But my question was not that. My question is what is causing the high blood pressure? What is it? My dad was a pharmacist; he knew about strokes and heart attacks. I was trying to figure out what it is and how do you stop it?
And the truth is even though the doctor is a friend of mine that they will basically go figure it out.
First thing I learned is to cut your salt. That was stop number one. Most studies show if you cut your salt, it will lower your blood. I’m just doing everything I can do, even taking medication. I’m going on a salt free diet for three weeks. So you have fruit, vegetables, but not just salt. Every cookie that has sodium, I’m not eating.
That was like step number one.
Then I’m Googling what are the best foods to eat? What are the best things to drink? And that began the process. Reading about these did lower my blood pressure to the point where they didn’t have to operate.
But you get stuck or passionate about some things. So every day I’m on the computer, looking up drinks for high blood pressure. Many of the same things come up, beet juice or beet powder, lowers your blood pressure. Hibiscus tea lowers your blood pressure. Pomegranate juice
I’m reading the studies. Then one day It just dawned on me. Wait a minute if all of these lower your blood pressure a little bit. Together, maybe it will lower it a lot.
I figured, somebody had done it. Not only was that not there. Even to this day, there was nothing there. Zero.
There’s 110 million people that have high blood pressure. And there’s nothing, there is not a drink out there with these ingredients.
Yeah. But that began the journey.
So on this journey you had different levels of support. You have a nutritionist in your life, Susan Schachter, talk about her involvement
So as I’m making this drink, [I’m thinking] what’s the best way for people to try it? So I kept thinking, okay, I’m going to make these jugs that contain 112 ounces. And I would give it to people that I knew had high blood pressure and say try it for two weeks. I’m doing that because one of the people I gave it to is my cousin who at the time was the sole distributor for Keurig the coffee machines and the K cups. I’m thinking okay I need to get him to distribute this drink.
So I gave it to him and said look if your blood pressure lowers from this drink, you got to promise me you’ll distribute it. He said, ‘Okay’, because he’s very skeptical and he thought there’s no way.
And sure enough, his blood pressure lowered 30 or 40 points. He said, ‘Okay, I’ll distribute it. But, what do you know about this stuff?’
My childhood friend Susan Schachter has a Master’s in nutrition. I sent her the drink. She made some tweaks and that’s how I got her involved.
Can we go through all six natural ingredients?
Let me start with beets; the superfood for athletes so I knew I was going to have beets in my drink.
Hibiscus tea has been around for years and have said a multitude of studies. even in the Middle East about lowering your blood pressure. I think some of the qualities are in medical terms that can act like an ACE inhibitor.
The third ingredient is pomegranate juice. It can act as a beta blocker. It has a lot of antioxidants. So I think those three were the really big things in the drink.
Susan added magnesium and potassium. It relaxes your blood vessels.
Through the studies, I was reading about cranberry juice and tart cherry juice, which has been used for recovery for athletes for soreness of muscles.
I enjoyed the taste. I’m always worried health products will “taste like science” Your drink doesn’t. What does it taste like to you and how do you recommend drinking it?
The most important thing is it can probably really help you. Some people really like how it tastes.
I say mix it with cranberry juice or put it in your smoothie, especially now we have a powder. So there are different options. I think the point is that high blood pressure is not something to mess around with. Too many bad things could happen.
Is there anything that you want to talk about?
We’re in a society where people age out, we become disposable after a certain age in so many industries, so I’m inspired by my own story, 60 years old rather than retiring or doing something I had the wherewithal to say, I’m going to do this, it’s never too late in life if you want to do things.
And I think that’s a message for a lot of people. Most people do not start a business at 60. But my thought is like, you have this passion, you have this dream, go for it. I’m very thrilled to just be a part of it. I let my CEO run it.
The second thing is that I, we always say to people, Susan always says, know your numbers. Be responsible with your health. Drink 120 life. Pomegranate juice. Beet juice, Hibiscus tea, Cut your salt. That’s my message.
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