Palm Springs has always attracted people who know how to live well. Sunlight, design, long lunches, late cocktails—and now, a new reason to raise a glass. With the opening of Perry’s Fine Wines & Liquors Palm Springs, a legendary East Coast wine institution brings nearly a century of expertise, warmth, and impeccable taste to the California desert.
Founded in Provincetown in 1934, Perry’s Fine Wines & Liquors is celebrating its 90-year anniversary not by looking back, but by expanding forward—introducing Palm Springs to a retail experience rooted in joy, connection, and seriously good bottles. For Angelenos who split time between Los Angeles, Beverly Hills, West Hollywood, and Palm Springs (relatable), this opening feels less like a new store and more like finding a favorite place you didn’t know you were missing.
From Provincetown to Palm Springs: A Natural Evolution
Perry’s began as a small neighborhood shop opened by Bert Perry in Provincetown, Cape Cod—long before wine retail was trendy. For over 50 years, Bert ran the store with integrity, charm, and an open-door philosophy that made customers feel like family.
That spirit carries forward today under owners Charlie Greener and Billy Marshall, who took over the business in 2019 after global careers in marketing and management consulting. Their path to Perry’s reads like a novel: meeting as crew members on a round-the-world sailing race, discovering Provincetown by chance, and returning year after year—always stopping first at Perry’s.
“For us, so many of the best moments in Provincetown were made more special by a glass of something magical in hand, and Perry’s played a significant role in those experiences,”
Charlie greener
Palm Springs entered the picture organically. Many longtime Perry’s customers spend part of the year there—and kept asking for it. Once Charlie and Billy experienced the city’s architecture, culture, and easygoing elegance, the decision felt inevitable. Two towns, nearly 3,000 miles apart, united by escapism and the pursuit of pleasure.
What Sets Perry’s Fine Wines & Liquors Palm Springs Apart
At its core, Perry’s is guided by three principles: service, selection, and community. They’re simple ideas—but executed at a level that’s increasingly rare.
Service here means knowledgeable, friendly advice without judgment. No intimidation. No upselling gymnastics. Just people who genuinely want you to enjoy what you’re drinking. Even details like hand-wrapped tissue paper and in-house delivery reflect a hospitality-first mindset. It’s retail that feels human—and honestly, that’s refreshing.
Selection is where things get seriously fun-loving. Perry’s curates a world-class range of wines and spirits spanning Armenia to Australia, Paso Robles to Piedmont, with bottles ranging from $11 to $2,900. Hidden gems sit comfortably alongside cult classics. Add in cheeses, charcuterie, and grill-ready meats, and suddenly dinner plans feel much easier (and tastier).
And community isn’t a buzzword here. Perry’s has a long history of supporting local arts and cultural organizations, understanding that wine isn’t just about what’s in the glass—it’s about who’s around the table.
A Wine Shop That Feels Like Palm Springs
Perry’s Fine Wines & Liquors Palm Springs fits seamlessly into the city’s lifestyle. It’s polished without being precious. Elevated without being stiff. A place where you can grab a weeknight bottle or plan a celebration-worthy splurge.
The shop speaks directly to Palm Springs’ rhythm—poolside afternoons, dinner parties that start late, and a social scene where good taste is assumed but never shouted. Flavor-forward discoveries, playful labels, and bottles that travel well between casual and special-occasion moments make this a natural extension of desert living.
According to the Wine Institute, California remains the epicenter of American wine culture, with consumers increasingly seeking curated, experience-driven retail rather than big-box anonymity—a shift Perry’s embodies perfectly. https://wineinstitute.org
A Mission Rooted in Joy
The heart of Perry’s is emotional, not transactional.
“HOW PERRY’S FIRST MADE US FEEL AS CUSTOMERS STILL GUIDES US TODAY, AS THE BUSINESS EVOLVES AND GROWS,”
BILLY MARSHALL“Our mission remains simple: to add joy to life’s special moments. Through our focus on service, selection, and community, we see ourselves as purveyors of joy—the joy of being together, the joy of elevating meals and experiences, and the joy of discovery.”
That philosophy resonates deeply in Los Angeles and Palm Springs alike—cities built on experience, pleasure, and connection. Wine, in this context, isn’t status. It’s a bridge.
Mini FAQ: Perry’s Fine Wines & Liquors Palm Springs
Q: What is Perry’s Fine Wines & Liquors Palm Springs?
A: A new Palm Springs location of the iconic Provincetown wine and spirits shop, celebrating 90 years in business.
Q: What makes Perry’s different from other wine shops?
A: A focus on warm service, globally curated selection, and deep community involvement.
Q: Who owns Perry’s today?
A: Charlie Greener and Billy Marshall, who took over the business in 2019.
legacy and modern taste
The opening of Perry’s Fine Wines & Liquors Palm Springs isn’t just an expansion—it’s a statement. That great wine retail can still feel personal. That legacy and modern taste can coexist. And that joy, when done right, never goes out of style. Whether you’re stocking a cellar, hosting friends, or simply chasing your next favorite bottle, Perry’s is ready to welcome you—glass in hand.
