Perry’s Fine Wines & Liquors Opens in Palm Springs to Celebrate 90 Year Anniversary for Perry’s of Provincetown

Perry’s Fine Wines & Liquors Opens in Palm Springs to Celebrate 90 Year Anniversary for Perry’s of Provincetown

Perry’s, the multi-award winning wine & liquor store, based in Provincetown, Cape Cod, MA, is thrilled to announce the official Opening of Perry’s Fine Wines & Liquors Palm Springs.

Perry’s Fine Wines & Liquors opens in Palm Springs

This exciting expansion marks a significant milestone in the history of Perry’s, as they bring their unique combination of service, selection and community commitment, that has made Perry’s a beloved institution in Provincetown, to the vibrant community of Palm Springs!

The year 2024 is not just another year for the Perry’s business; it marks 90 years since Bert Perry first opened the doors of his eponymous store in Provincetown, Cape Cod, MA. A pillar of the Provincetown community, Bert was known for his warmth, character and integrity, and ran his store for over 50 years.

Over the years since, successive owners have built on his legacy to create the much-loved, award-winning business it is today.

Charlie Greener and Billy Marshall, the current owners of Perry’s, bring their own unique story to the business’ legacy. The couple met in 2004 as crew members on a round-the-world sailing race, and during a stop in Boston at the end of the leg from Cape Town, South Africa, they were introduced to Provincetown. Captivated by the town’s stunning natural beauty and welcoming community, they returned year after year, drawn by the sense of joy and escape that the town offered.

Being passionate about wine

Being passionate about wine, the Perry’s store quickly became their first stop whenever they arrived in Provincetown, drawn in by the service, the selection and community spirit of the business.

“For us, so many of the best moments in Provincetown were made more special by a glass of something magical in hand, and Perry’s played a significant role in those experiences,” says Charlie.

In 2019, after successful global careers in marketing and management consultancy, Charlie (who grew up in the UK & who is now a US citizen) and Billy (born in Venezuela to Mexican and American parents, and who also holds UK citizenship) left their then-home in Mexico City to embrace their long-held passion for wine, and the opportunity to live full-time in Provincetown by taking over Perry’s.

Over the following years of managing and growing the Perry’s business, Charlie and Billy noticed that many of their Provincetown customers also spent significant time in Palm Springs. These loyal customers often urged them to bring Perry’s unique offering to California, seeking to enjoy Perry’s exceptional service year-round, on both coasts.

Upon visiting Palm Springs, Charlie and Billy fell in love with the city’s history, architecture and lifestyle. Though nearly 3,000 miles separate Provincetown and Palm Springs, their similarities —a spirit of escapism, community and the pursuit of the good life – are striking, all of which made Palm Springs the perfect choice to expand the business to.

As Perry’s celebrates its 90th anniversary, the opening of Perry’s Fine Wines & Liquors Palm Springs represents the continuation of a journey that began nearly a century ago of three guiding principles: service, selection, and community.

• Service: Perry’s prides itself on offering knowledgeable, friendly advice in a warm, inviting retail space that feels like home. Every detail—from the selection of wines to the tissue paper wrap as you open a case—is designed to make customers feel like family. With this ethos in mind, they run their home delivery service themselves (not via third parties) to ensure a seamless, high-quality experience for customers from the store to their door.

• Selection: Perry’s carefully curates a world-class collection of products. From Armenia to Australia, Paso Robles to Piedmont, well-known brands to hidden gems, from $11 to $2,900, and everywhere in-between, Perry’s ensures that there’s something for every palate, occasion, and budget. As well as wines & liquors, the store offers a hand-picked selection of cheeses, charcuterie, fresh grill-ready meats, and much more.

• Community: Wine brings people together, and Perry’s is committed to being an integral part of the communities it serves. Perry’s has a longstanding tradition of supporting local organizations, particularly those in the arts, contributing to the vitality of the year-round community.

“How Perry’s first made us feel as customers still guides us today, as the business evolves and grows,”

Billy Marshall.

“Our mission remains simple: to add joy to life’s special moments. Through our focus on service, selection, and community, we see ourselves as purveyors of joy—the joy of being together, the joy of elevating meals and experiences, and the joy of discovery.”