Artist Victor Solomon Start Groundbreaking Partnership with Kendall-Jackson to Design NBA Co-Branded Wine Labels
Kendall-Jackson, America’s #1 selling Chardonnay and the NBA’s first official wine partner, is bringing serious West Coast style to the hardwood. The iconic winery has partnered with Victor Solomon, the celebrated Los Angeles-based artist and designer behind the NBA’s reimagined Larry O’Brien Championship Trophy, for a collaboration that toasts the artistry of basketball — and the elegance of wine.
Victor Solomon: Elevating the Game from Court to Canvas
A fixture in L.A.’s contemporary art scene, Victor Solomon has redefined what it means to merge sport, luxury, and design. Best known for his Literally Balling series — which transforms classic basketball hoops into intricate stained glass and gold masterpieces — Solomon treats basketball not just as a game, but as a cultural icon worthy of reverence.
From galleries to NBA arenas, Solomon’s work honors the emotional gravity of the sport — turning backboards into altars and trophies into works of fine art. His approach captures the soul of the game through materials that reflect its grandeur: 24K gold, crystal, handcrafted glass. For Solomon, basketball is more than entertainment — it’s a universal language of aspiration, creativity, and resilience.
A Collaboration Rooted in Storytelling and Craft
The Kendall-Jackson x Victor Solomon partnership is a natural pairing — both steeped in craftsmanship, narrative, and bold vision. As Kendall-Jackson continues its cultural expansion as the NBA’s wine of choice, this collaboration brings together two powerhouses that understand what it means to honor tradition while pushing boundaries.
This partnership promises to celebrate the rich connection between sports, culture, and community, uniting wine lovers and basketball fans alike in a shared appreciation of artistry — both on the court and in the glass.
This collaboration, rooted in mutual connections with the NBA, will feature Solomon’s artistic vision in designing the labels for the league’s first co-branded wines with Kendall-Jackson in Sonoma County, California.
The partnership will officially kick off during NBA All-Star Weekend in San Francisco, where Kendall-Jackson and Solomon will unveil the wine label designs at NBA Crossover, a multi-day fan fest event that celebrates basketball culture, part of All-Star Weekend, taking place in San Francisco February 14 – 16, 2025. Kendall-Jackson will launch a co-branded Sonoma County Cabernet Sauvignon, a Monterey County Chardonnay and a Lake County Sauvignon Blanc in August 2025.
“When we partnered with the NBA, we set out to uniquely blend the culture of wine with the excitement of the game,”
Chris Jackson
Co-Proprietor of Kendall-Jackson
“We are excited to partner with Victor Solomon and bring his extraordinary talents in connecting art with sports culture to the look of our first NBA co-branded wines. This partnership is a natural fit as we expand our relationship with the league and continue to explore unique ways to engage our audiences.”
The partnership brings together Kendall-Jackson’s legacy of craftsmanship and Solomon’s signature design aesthetic, which blends traditional artistry with modern inspirations. Victor Solomon’s prior work—including his acclaimed “Literally Balling” series that reimagines basketball through the lens of stained glass and fine craftsmanship—has earned him a reputation for pushing the boundaries of design in sports and culture.
“My work has always been about elevating the artistry within sport,”
Victor Solomon
“Partnering with Kendall-Jackson allows me to extend that vision by creating and celebrating a shared spirit of craftsmanship. My work has included collaborations with the NBA on bespoke trophies and immersive installations that celebrate the league’s iconic legacy. Through the tactile beauty of a wine label, this collaboration offers an opportunity to unite these worlds in a meaningful way.”
Solomon’s meticulous design process involves months of research and hands-on experimentation to craft pieces that are both visually stunning and deeply resonant. Recent projects include a Swarovski crystal basketball installation for the NBA’s 75th Anniversary celebration and his “Journey” sculpture series, which explores the evolution of the game through iconic materials. Upcoming works include collaborations with international museums and luxury brands, and a court refurbishing project throughout California, further cementing his role as a leader at the intersection of art and sports.
For more information about this partnership, visit www.kj.com/NBA. Follow Kendall-Jackson on all social platforms with handle @KJWines.
