LeBron James and Hennessy unveil a limited edition V.S cognac. Get the details on design, flavor, availability, and LeBron’s signature cocktail recipe.
When a basketball icon teams up with the world’s most famous cognac house, you know something good is about to happen. LeBron James and Hennessy have joined forces to create the Hennessy Limited Edition by LeBron James, a V.S cognac collaboration hitting shelves September 30, 2024.
This isn’t just another celebrity bottle—it’s a genuine partnership between two cultural powerhouses who’ve spent years admiring each other’s craft. For cognac lovers and cocktail enthusiasts from West Hollywood to Beverly Hills and beyond, this limited-edition release brings fresh energy to a spirit that’s been a staple in upscale bars and home collections for generations. Whether you’re a Lakers fan, a spirits collector, or simply someone who appreciates when excellence meets creativity, this collaboration deserves your attention.
A Partnership Built on Mutual Respect
The Hennessy Limited Edition by LeBron James represents more than a marketing play. It’s the result of genuine connection between James and the storied Maison Hennessy.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”
lebron James
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
That visit to Cognac clearly made an impression. James didn’t just slap his name on a bottle—he engaged with the process, tasted different serves, and contributed his own ideas to how the spirit should be enjoyed.
Antoine Varlet, Senior Vice President of Hennessy U.S., put it this way:
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship.”
“…LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”
Bold Design Meets Classic Flavor
The bottle itself makes a statement. Wrapped in vibrant purple and orange—colors that nod to James’ Lakers legacy—the design features an illustrative portrait of the athlete. The famous Hennessy Bras Armé (the brand’s armored arm emblem) gets a playful update, now sporting a sleeve as a tribute to James’ signature look on the court, intertwined with his trademark crown.
But here’s the important part for serious spirits enthusiasts: the liquid inside remains unchanged. The Hennessy Limited Edition by LeBron James still delivers that bold yet smooth character that made Hennessy V.S one of the world’s most popular cognacs. You’re getting authentic Hennessy V.S cognac—a blend of over 40 eaux-de-vie aged for at least two years—in a collector’s package.
This matters because too often, limited editions sacrifice substance for style. Not here. Whether you’re pouring it neat after dinner in Santa Monica or mixing cocktails for friends in Culver City, the flavor profile stays true to what cognac lovers expect from Hennessy.
LeBron’s Hennessy Margarita: A Fun-Loving Twist on Tradition
James didn’t stop at the bottle design. He created his own signature serve: the LeBron Hennessy Margarita. It features Hennessy V.S, lime juice, orange liqueur, orange juice, and agave syrup. The orange juice addition came directly from James after that tasting experience in Cognac, where he discovered the spirit’s versatility beyond the traditional neat pour.
This cocktail embodies Hennessy’s “Made for More” campaign philosophy—showing that premium cognac isn’t precious or intimidating. It’s a spirit that works in creative serves, whether you’re hosting a rooftop gathering or unwinding after a long week. The full recipe lives on hennessy.com
For wine collectors and cocktail enthusiasts who’ve watched cognac culture evolve, this represents an exciting shift. James brings a sense of humor and approachability to a category that sometimes takes itself too seriously. His margarita recipe says: yes, this is a world-class spirit, and yes, you can have fun with it.
Why This Collaboration Resonates with Food and Spirits Lovers
For upscale audiences in major cities—the people browsing wine shops in Beverly Hills, attending tasting events in downtown LA, or stocking home bars with carefully curated bottles—this release hits differently than typical celebrity spirits.
First, it’s Hennessy. According to the Distilled Spirits Council, cognac sales have grown steadily among premium spirit consumers who value heritage and craftsmanship. Hennessy isn’t a startup; it’s been producing cognac since 1765.
Second, James brings genuine credibility. He’s known for careful brand selection and long-term thinking. This isn’t a quick cash grab—it’s a partnership that’s been years in the making, built on actual friendship and shared values around excellence.
Third, the timing feels right. We’re seeing a renaissance in how people approach spirits at home. Cocktail culture has moved beyond bars into personal entertaining spaces. People want bottles that taste great, look distinctive on the shelf, and come with a story worth telling.
FAQ: Hennessy Limited Edition by LeBron James
Q: What’s different about the Hennessy Limited Edition by LeBron James compared to regular Hennessy V.S?
A: The blend and flavor remain identical to classic Hennessy V.S. What changes is the packaging—a limited-edition bottle and gift box featuring custom artwork, purple and orange colors, and design elements that honor LeBron James’ legacy. It’s the same excellent cognac in a collector’s presentation.
Q: Where can I buy the Hennessy Limited Edition by LeBron James?
A: The limited edition launches globally on September 30, 2024. Check premium liquor retailers, specialty wine shops, and major retailers that carry Hennessy products. In cities like Los Angeles, expect availability at upscale locations in areas like West Hollywood, Beverly Hills, and Santa Monica.
Q: How should I serve this cognac?
A: Hennessy V.S works beautifully neat, on the rocks, or in cocktails. Try LeBron’s signature Hennessy Margarita recipe (available on hennessy.com), or use it in classic serves like a Sidecar or French Connection. The “Made for More” campaign encourages creativity—there’s no wrong way to enjoy it.
The Hennessy Limited Edition by LeBron James drops September 30, and it represents something worth paying attention to. Whether you collect limited spirits, appreciate basketball culture, or simply want a cognac that bridges tradition with contemporary style, this collaboration delivers. It’s authentic, it’s thoughtfully designed, and it brings fun-loving energy to a classic spirit.
Visit hennessy.com to explore the full story, grab the cocktail recipe, and find retailers near you. This is one limited edition that honors both the past and the future of cognac culture.
