Dairy-free, plant-based: OATRAGEOUS Oat Milk Liqueur from the Makers of Misunderstood Whiskey Co.
OATRAGEOUS Oat Milk Liqueur proudly announces the launch of its innovative, dairy-free cream liqueur line, setting a new standard in the cream liqueur category. Crafted with the highest quality ingredients, OATRAGEOUS offers a plant-based alternative that is free from dairy, gluten, lactose, high fructose corn syrup, artificial sweeteners, and seed oils.
OATRAGEOUS is proudly the first portfolio of Oat Milk Liqueurs to hit shelves in the United States.
“We couldn’t be more excited to share OATRAGEOUS with the world,”
JD Recobs
Co-Founder of OATRAGEOUS.
“There are a lot of consumers out there who want to enjoy cream inspired products but are limited by dietary restrictions, lifestyle choices, or simple taste preferences.”
OATRAGEOUS will debut three core SKUs this fall: Coconut, Espresso, and the world’s first Dairy-Free Bourbon Cream (14% ABV).
OATRAGEOUS Oat Milk Liqueur is designed for those who seek indulgence without compromise. OATRAGEOUS delivers a light, smooth, and creamy experience while boasting less sugar and fewer calories versus traditional cream liqueurs. The expressions are crafted with 100% sustainably sourced, non-GMO oats, smooth bourbon whiskey and real ingredients.
“We are thrilled to be able to open doors for consumers by giving them delicious, dairy-free options that are produced transparently and made with significantly less sugar compared to what is currently available on the market,” added Co-Founder Chris Buglisi.
While OATRAGEOUS is best enjoyed simply chilled or over ice, the products are a great base for dairy-free alternative cocktails such as the Dairy-Free Espresso Martinis (or EspressOAT Martinis) and Dairy-Free Pina Coladas!
“We aspire to create exceptional products that prioritize both people and the planet,” said Emily Recobs, Co-Founder of OATRAGEOUS. “With a commitment to sustainability, we carefully craft every bottle using clean, high-quality ingredients, keeping the environment in mind every step of the way.”
Key Features:
- Bourbon Based Cream Liqueur: Made with premium bourbon whiskey; distilled at the historic old Seagrams distillery by Ross & Squibb Distillery (MGP) in Lawrenceburg, Indiana.
- Dairy-Free and Gluten-Free: Perfect for those with lactose intolerance, choosing a dairy-free lifestyle and with gluten sensitivities.
- Plant-Based & Vegan-Friendly: A delightful option for those following plant-based diets.
- Made With Clean Ingredients: No seed oils, high fructose corn syrup or artificial sweeteners. Kosher.
- Less Sugar & Calories: OATRAGEOUS contains 30% less sugar & calories than the leading cream liqueur brands. Proudly only 100 calories per 1.5 oz serving.
- Sustainably Sourced: Committed to environmental responsibility, using non-GMO oats.
- Transparently Produced: The company proudly discloses nutrition facts on their website.
Core SKUs:
- Coconut (14% ABV) – A tropical delight with the smooth, creamy taste of real coconut.
- Espresso (14% ABV) – A rich, bold flavor infused with the essence of Arabica espresso.
- Bourbon Cream (14% ABV) – A classic, luxurious blend of small batch bourbon whiskey and dairy free oat milk cream.
Availability and Pricing:
OATRAGEOUS will retail at $27.99 and be available for sale nationally online (www.drinkoatrageous.com) and in liquor stores in select markets including: FL, MA, NJ, NY, and TX.
About OATRAGEOUS Oat Milk Liqueurs
OATRAGEOUS Oat Milk Liqueur was created to bring fun, innovative dairy-free cream liqueurs to the world with a focus on quality and sustainability. OATRAGEOUS is a brand of Buglisi Recobs Group, also owner of Misunderstood Whiskey Company, a NJ based innovative whiskey brand delivering approachable spirits to its customer base which includes its Ginger Spiced Whiskey and America’s Original Dairy Free Oat Nog seasonal release.
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Why Everyone in L.A. Is Talking About This Bottle from On The Rocks Cocktails —And Dylan Efron’s Got One in Hand
Why Everyone in L.A. Is Talking About This Bottled Cocktail—And Dylan Efron’s Got One in Hand
From Beverly Hills rooftops to the American Music Awards in Vegas, On The Rocks™ Premium Cocktails is becoming the drink of the moment for Los Angeles tastemakers.
If you’ve been to a dinner party in Silver Lake, a pool day in Venice, or a rooftop gathering in West Hollywood lately, chances are you’ve already seen them—sleek bottles, bold labels, and cocktails so good, they taste like they came from a $20-per-drink mixologist.
We’re talking about On The Rocks™ Premium Cocktails, the bartender-crafted ready-to-drink cocktails that have officially made the leap from local favorite to full-blown red carpet royalty.
How big is this brand getting? It just returned for a second year as the official cocktail of the American Music Awards, serving drinks to celebrities, influencers, and VIPs live from the brand-new Fontainebleau Las Vegas. But make no mistake—this is still an L.A. story at heart.
From Westside to Worldwide
On The Rocks™ might be making waves in Vegas, but it was born for places like Los Angeles: where people love a great cocktail but hate waiting in line to get one.
At this year’s AMAs, while the music world’s biggest stars lit up the stage, On The Rocks™ was making headlines of its own. Guests were treated to their full line-up inside the lavish BleauLive Theater lobby, transforming the pre-show cocktail game into something more stylish, accessible, and yes—very L.A.
And backstage? Dylan Efron casually popped open a Margarita, toasted with an Old Fashioned, and showed America how to “Make it a Cocktail”—a moment that aired during the live broadcast and gave fans a peek into the effortless cool the brand is pushing.
You can check out his behind-the-scenes content on Instagram at @otrcocktails, and honestly, it looks more like an Echo Park house party than a backstage award show.
A Campaign Made for L.A. Life
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, summed it up perfectly:
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do.”
That idea is at the heart of their new “Make it a Cocktail” campaign, which made its primetime debut during the AMAs. The campaign flips the script on traditional drinking occasions—showing people ditching wine or beer in favor of a proper cocktail at times you’d never expect it. Think: an Espresso Martini at a backyard movie night, or a Cucumber & Lemongrass Mule at a Dodger game tailgate.
It’s all about elevating everyday moments, something Angelenos know a thing or two about.
The L.A. Factor: Convenience Meets Craft
Founded in 2015 by a group of industry vets who knew the pain of finding a decent cocktail outside of a high-end bar, On The Rocks™ delivers all the flavor and balance of a hand-mixed drink—minus the bartender, the mess, or the Uber ride home.
Their lineup reads like the menu at a trendy cocktail bar on La Brea:
The Aviation, Old Fashioned, Jalapeño Pineapple Margarita, Cosmopolitan, Mai Tai, and more. Limited editions like the Spiced Pear Whiskey Sour and Blue Hawaiian have become collector items for cocktail connoisseurs across town.
And now, with the launch of their sparkling canned line—Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule—On The Rocks™ is staking its claim on poolside coolers from Malibu to Marina del Rey.
Where to Sip in L.A.
Whether you’re hosting a movie night in Culver City, planning a beach day in Santa Monica, or pre-gaming for a night out in West Hollywood, On The Rocks™ is the go-to. You can find the full lineup at major retailers around Los Angeles, or just visit ontherockscocktails.com to stock up.
Follow @otrcocktails on Instagram for the latest drops, cocktail inspo, and behind-the-scenes celebrity moments.
Bottom line:
L.A. is a city that doesn’t wait—and now your drink doesn’t have to either. On The Rocks™ Premium Cocktails is delivering mixology-level cocktails without the fuss, and everyone from Dylan Efron to your neighbor in Brentwood is pouring one.
Big Papi’s Ultra-Premium Ozama Rum Just Landed in L.A.—Here’s Why You’ll Want a Bottle
Big Papi’s Next Power Play: David Ortiz Uncorks a Dominican Rum With Soul, Swagger, and Serious Flavor
In a town that thrives on reinvention, where tequila tastings compete with mezcal masterclasses and everyone knows their Negroni from their Paper Plane, the arrival of Ozama Rum might just disrupt L.A.’s sipping scene in the most unexpected—and welcome—way. But this isn’t just another luxury bottle with a celebrity signature. It’s Dominican-born, baseball-bred, and brimming with heart.
Launched by none other than Hall-of-Famer David “Big Papi” Ortiz, Ozama Rum is a lush, premium spirit that pays homage to the rhythms, rituals, and resilience of the Dominican Republic. And while Ortiz may be best known for smashing home runs for the Boston Red Sox, his latest swing connects straight to his roots—and it’s a clean hit.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says.
“I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Rum, Reimagined
Named after the Ozama River—the same one Ortiz grew up fishing, swimming, and crabbing along as a boy—Ozama Rum isn’t just Dominican in spirit. It’s 100% Dominican in production. From the locally grown sugarcane to the fermentation, distillation, and
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
The Academy Award-nominated actress, entrepreneur, and proud Angeleno has teamed up with Princess Cruises to bring her fan-favorite Seven Daughters Moscato to travelers worldwide. The wine, celebrated for its vibrant, lightly sweet notes of tropical fruit and honeysuckle, is the latest addition to the cruise line’s Love Lines Premium Liquors Collection.
And for L.A. locals who already know Taraji as more than just Cookie Lyon or Melinda Gayle, this new venture is pure Taraji: bold, inviting, and full of heart.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Headquartered right in Santa Clarita, Princess Cruises has long been a part of Southern California’s luxury travel DNA. With its proximity to the Port of Los Angeles in San Pedro—just a freeway ride away from Taraji’s hometown hustle—this partnership feels especially fitting. L.A. residents looking for a chic weekend escape can now sip on Seven Daughters while cruising down the Pacific Coast or setting out on a Mexican Riviera getaway, glass in hand and ocean breeze in hair.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Seven Daughters isn’t just another celebrity wine—it’s a labor of love and creativity. As Strategic Advisor and Creative Collaborator, Henson has poured her personality into every bottle. For L.A. tastemakers and wine lovers, this means more than a quality drink; it’s a chance to connect with a star who has always stayed rooted in the community.
With her inclusion in the Love Lines Premium Liquors Collection, Henson joins a glamorous circle of fellow celebrity spirits makers including Jason Momoa and Blaine Halvorson (Meili Vodka), Camila and Matthew McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze and Betty Buzz), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa Wines), Romero Britto (Love Prosecco), and Kylie Minogue (No Alcohol Sparkling Rosé).
For Angelenos used to spotting stars in Studio City or sipping cocktails in West Hollywood, the idea of toasting with a Taraji-crafted wine while watching the sunset over the Pacific feels just right. Whether you’re heading to Catalina for the weekend or sailing out to Alaska, Seven Daughters is now the perfect local-meets-luxury beverage choice.
The Love Lines Premium Liquors Collection, launched by Princess Cruises to spotlight exclusive, star-powered wines and spirits, is about more than just sipping—it’s about celebrating. And with Taraji P. Henson at the helm of her Moscato, there’s never been a better time to raise a glass to life, love, and L.A. style.
More details and sailing options available at www.princess.com.
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City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
City of Angels Food Wine: A World-Class Culinary Celebration at Vibiana in Downtown Los Angeles Featuring 36 All-Star Chefs, Coming July 2025
Southern California’s food scene is about to reach new heights. This fall, Los Angeles will welcome its newest marquee culinary event — the inaugural City of Angels Food & Wine, a world-class celebration set against the breathtaking backdrop of the historic Vibiana in Downtown L.A.
Helmed by event founder Shelby Russell and culinary host & partner Neal Fraser (chef-owner of Redbird/Vibiana), this landmark festival brings together an exceptional lineup of 36 of the nation’s most celebrated chefs for a multi-day experience that fuses flavor, culture, and the unmistakable energy of Los Angeles.
From Michelin-starred icons to bold local innovators, the City of Angels Food & Wine promises to be more than a festival — it’s a statement. A moment. A new tradition for L.A.’s ever-evolving dining identity.
Get ready for curated tastings, intimate chef collaborations, rare wine pairings, and immersive programming that honors the soul of the city — from DTLA’s creative pulse to the diverse culinary voices that define the region.
Franklin Becker, Photo Credit: Courtesy of City of Angels Food & Wine
Mark Your Calendars: A Two-Night Culinary Showcase in the Heart of Downtown L.A.
Get ready, Los Angeles — the City of Angels Food & Wine Festival officially kicks off with a two-night epicurean experience in the city’s vibrant culinary core: Downtown L.A.
Opening Night – Friday, July 25, 2025
Grand Tasting – Saturday, July 26, 2025Set against the iconic backdrop of Vibiana, each evening invites 1,000 food and drink lovers to explore a dynamic, open-air tasting festival spotlighting 18 of the country’s most celebrated chefs and restaurants, alongside:
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World-class wineries
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Artisanal spirits & handcrafted cocktails
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L.A.’s hottest craft breweries
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Curated non-alcoholic beverage selections
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Live entertainment
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And more surprises to come
From bold bites to beautifully balanced pours, this is where L.A.’s culinary and cultural energy come alive — a two-night toast to the city’s tastemakers, trendsetters, and flavor-seekers.
Chef Lindsay Autry; Courtesy of City of Angels Food & Wine
City of Angels Food & Wine will take place at Vibiana in Downtown Los Angeles, a vibrant, diverse culinary hub renowned for its cutting-edge cuisine and cultural richness.
An Iconic Setting for a Signature L.A. Experience
Housed in a magnificently restored 19th-century cathedral, Vibiana stands as one of Los Angeles’ most breathtaking event venues — a seamless blend of historic grandeur and modern sophistication. Its soaring ceilings, dramatic architecture, and downtown location make it the ideal stage for a culinary event of this caliber.
Set in the heart of Downtown L.A., a district celebrated for its boundary-pushing restaurants and rich cultural tapestry, City of Angels Food & Wine captures the essence of Los Angeles dining — where innovation meets tradition, and every bite tells a story. This is more than a food festival — it’s a tribute to the city’s status as one of the most exciting culinary capitals in the country.
Chef Jonathon Sawyer; Courtesy of City of Angels Food & Wine
City Of Angels Chefs, Courtesy of City of Angels Food & Wine
The inaugural City of Angels Food & Wine will feature an extraordinary lineup of 36 of the Best Chefs representing Los Angeles, Anaheim, Pasadena, Santa Monica, West Hollywood, Chicago, Palm Beach, New York, and Mexico. This exemplary event promises to be a spectacular showcase of culinary excellence.
All-Star Chef Lineup includes:
Event Host Chef Neal Fraser: Redbird, Vibiana – Downtown Los Angeles, CA
Chef Vartan Abgaryan: Momed – Los Angeles, CA
Chef Govind Armstrong: Post & Beam, The Lobster, 8 oz. Burger Bar – Los Angeles, CA
Chef Lindsay Autry: Honeybelle – Palm Beach, FL
Chef Franklin Becker: Point Seven – New York, NY
Chef Giberto Cetina: Holbox, Chichen Itza – Los Angeles, CA
Chef Josiah Citrin: Mélisse, Citrin, Charcoal Venice, Dear John’s, Openair, Augie’s on Main – Los Angeles, CA
Chef Tolu Eros: ILE LA – Los Angeles, CA
Chef Ben Ford: Ford’s Filling Station, Galerie – Los Angeles, CA
Chef Jeffray Gardner: Marsatta Chocolate – Old Town Torrance, CA
Chef Joel Hammond: Uchi West Hollywood – Los Angeles, CAChef Katianna Hong & Chef John Hong: Yangban – Los Angeles, CA
Chef Jessica Koslow: Sqirl – Los Angeles, CA
Chef Vivian Ku: Pine & Crane, Joy – Los Angeles, CA
Chef Donnie Masterton: The Restaurant @ Sollano 16 – San Miguel de Allende, Mexico
Lord Maynard Llera: Kuya Lord – Los Angeles, CA
Chef Raphael Lunetta: Lunetta – Los Angeles, CA
Chef Sergio Ortego: Bontanica – Los Angeles, CA
Chef Dylan Patel: avec – Chicago, IL
Chef Michael Reed: Poppy & Seed, Poppy + Rose – Anaheim, Los Angeles, CA
Chef Andreas Roller: Jonathan Club – Los Angeles, CA
Chef Steve Samson: Rossoblu, Superfine – Los Angeles, CA
Chef Jonathon Sawyer: Kindling – Chicago, IL
Chef Warren Schwartz: Magpies Softserve – Los Angeles, CA
Chef Shannon Swindle: Funke, Felix Trattoria – Los Angeles, CA
Chef Jimmy Shaw: Loteria Grill – Los Angeles, CA
Chef Kris Tominaga: Manuela – Los Angeles, CA
Chef Bret Thompson: Pez Coastal Kitchen – Pasadena, CA
Chef Niki Vahle & Anna Sonenshein: Little Fish – Los Angeles, CA
Chef Marcel Vigneron: Lemon Grove – Los Angeles, CA
City of Angeles Food Wine
This year’s City of Angels Food & Wine event beneficiary is St. Vincent Meals on Wheels, whose mission is to prepare and deliver nutritious meals to homebound seniors and other vulnerable residents across Los Angeles, regardless of age, illness, disability, race, religion, or ability to pay. St. Vincent Meals on Wheelsdelivers over 100,000 meals each month to seniors at risk of hunger and stands on the front lines for the homebound and vulnerable throughout L.A. County, especially during emergencies like the recent Los Angeles wildfires, providing nutritious meals, shelf-stable food, wellness checks, and even pet food. More than 250,000 seniors in Los Angeles face food insecurity, and many of them are isolated and homebound. For these individuals, St. Vincent Meals on Wheels is a lifeline.
This year’s Partners include Delta Air Lines as the official Airline, Chef Works as the official Hospitality Apparel, IceBulb as the official Ice Supplier, Waterboy as the official Hydration, and Vibiana as the official Event Venue.
Ticket Information: The Inaugural City of Angels Food & Wine will take place on Friday, July 25th, 2025, and Saturday, July 26th, 2025, and this is a 21+ event. A DELTA VIP Early Entry Pass will be held from 6:00 pm to 7:00 pm and Regular Admission will be from 7:00 pm to 10:00 pm. Tickets are on sale starting Wednesday, May 14, 2025. For more information on the City of Angels Food & Wine, please visit www.CityofAngelsFW.com.
Transportation and Parking: Guests are strongly encouraged to utilize professional car services, such as Lyft, as alcoholic beverages will be served at the event. Self-parking is conveniently available in a Joe’s Parking Structure across the street from Vibiana.
Follow City of Angels Food & Wine for the latest updates on:
Facebook: @cityofangelsfoodandwine
Instagram: @cityofangels_foodandwine
City of Angels Food & Wine
Vibiana
214 Main St.
Los Angeles, CA 90012
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Does LA Love Ice Cream? Can Ice Cream Legends Ben & Jerry do a Million Scoops on Free Cone Day April 16
Does LA Love Ice Cream? Can Ice Cream Legends Ben & Jerry do a Million Scoops on Free Cone Day April 16
On April 16, Ben & Jerry’s is throwing its annual Free Cone Day celebration, and while any day free ice cream is involved is a win, the Ben & Jerry’s team behind the annual fan appreciation event, now well past its 40th year, are inviting fans to help make this year’s Free Cone Day the biggest and best yet with 1 million scoops served.
Ben & Jerry Free Cone Day is April 16
Free Cone Day returns after a four-year pause
Last year, Free Cone Day made its highly anticipated return after a four-year pause, and dedicated Ben & Jerry’s fans showed the Vermont-based ice cream maker just how happy they were that the giveaway tradition was back.
“It was nothing short of amazing to see our fans back in our shops in their full Free Cone Day glory,”
Dave Stever
Ben & Jerry’s CEO
…who dished out ice cream at the Scoop Shops in Vermont.
“We gave out over 970,000 scoops across the globe, but we know together with our fans we can break 1 million scoops.” Stever added, “We’re asking our fans to really bring it this year: invite their friends, family, neighbors, and help us beat our goal of 1 million scoops on Free Cone Day 2024.”
The beloved tradition began in 1979 as cofounders Ben Cohen and Jerry Greenfield survived their first winter – as a tiny, independent, two-person ice cream business – in the frozen tundra of Vermont.
National Weather Service records dubbed it “the brutal winter of 1978-1979” as the average temperature reached a record low of 14.1°F (-10°C) and the winter season snowfall set a record of 52.9 inches (134 centimeters).
The first Free Cone Day in 1979
Today’s traditions are no different than the first Free Cone Day in 1979 as it has always been a way to give back to the community and thank fans for their support.
The only difference is that the once single “mom & pop” shop is now one of the largest, most successful ice cream businesses in the U.S., as well as in 35 other countries around the globe.
New flavors debut on Free Cone Day
Fans can stop by their local shop for a go-to favorite or ask about new flavors like brand-new Scoop Shop exclusive Mango flavor, made of mango ice cream swirled with sweet cream ice cream, or recently debuted Non-Dairy Strawberry Cheezecake.
New additions Impretzively Fudged and PB S’more make great options for the sweet and salty lovers.
Can’t decide?
Flavors may vary based on location but fans are welcome to try any and all available flavors and are encouraged to get back in line as many times as they’d like. Experienced fans understand it’s easiest to jump back in the queue on Free Cone Day with a scoop already in hand.
To find the nearest participating Scoop Shop, visit https://www.benjerry.com/scoop-shops/free-cone-day.
Ben & Jerry’s is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream.
The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients.
Ben & Jerry’s is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services.
Ben & Jerry’s, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe.
The Ben & Jerry’s Foundation, guided by Ben & Jerry’s employees, granted $5.1 MM in 2023 to support progressive, justice-focused grassroots organizing around the country.
For up-to-date information visit benjerry.com.
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Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
Truff expands hot sauce with Truff Jalapeño Lime Hot Sauce
TRUFF, the truffle brand known for reimagining and elevating pantry staples, releases TRUFF Jalapeño Lime Hot Sauce, its newest hot sauce variation.
Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
This vibrant green sauce boasts an entirely new flavor profile – and color – from the brand’s line of luxurious hot sauces.
It offers a harmonious blend of fiery green jalapeño peppers and refreshing lime with TRUFF’s namesake ingredient, the black winter truffle.
“Our goal with TRUFF has always been to create products
so unique that they offer a flavor experience like no other,”
Nick Ajluni
Co-Founder and Co-CEO at TRUFF
“This time, we are taking inspiration from the rich, vibrant, and colorful culture of Latin cuisine to create a flavor profile that has yet to be explored.”
Truff’s Jalapeño Lime Hot Sauce
TRUFF has brought truffle-infused products to a broad consumer base through its premium condiments line spanning hot sauce, pasta sauce, mayonnaise, oil and salt. TRUFF’s hero product, its hot sauce, is a leading seller in the natural channel and the fastest-growing hot sauce in conventional grocery.
The new Jalapeño Lime Hot Sauce is the brand’s latest addition on its quest to offer unparalleled flavor experiences.
“We dove deep into Latin cuisine, indulging in endless tacos, ceviches, aguachiles and chilaquiles. We noticed that two ingredients – green jalapeño and lime – were commonly used to complement and enhance dishes,” says Nick Guillen, Co-Founder and Co-CEO at TRUFF.
Truff’s Jalapeño Lime Hot Sauce
“We pursued these bold flavors and the result is a sauce that is both elevated and celebratory in nature. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, the TRUFF Jalapeño Lime Hot Sauce is designed to elevate any meal.”
TRUFF’s new Jalapeño Lime Hot Sauce will be available in 6-ounce bottles topped with TRUFF’s distinctive truffle-inspired cap in a captivating green. It will launch exclusively at Whole Foods Market this January and will be available online at TRUFF.com starting January 11, 2024.
TRUFF has experienced groundbreaking company growth since its launch in 2017. The brand’s distinctive flavor, high-quality ingredients, new product innovation, and social following have helped it build a significant base of loyal consumers, an impressive list of collaborators, and accolades.
The brand’s latest partnerships include launches with Popeyes Louisiana Kitchen and The Super Mario Brothers Movie. In November of 2023, it was announced that SKYY Partners— Jay Sammons and Kim Kardashian’s private equity firm focused on high-growth, market-leading consumer brands — had acquired a significant minority stake in TRUFF.
For more information please visit TRUFF.com or @sauce on Instagram.
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience.
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017.
The brand quickly became the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF has expanded its family of products to include other popular favorites like Pasta Sauce, Mayonnaise, Oil and Salt.
You can find TRUFF’s variety of products in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com for more information and recipes.
