LA Loves “Taste of a Kiss” with World’s #1 limoncello Pallini

Pallini Limoncello Toasts 150 Years with “Taste of a Kiss” Campaign — A Citrus-Soaked Love Letter to La Dolce Vita

“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years

Los Angeles, get ready to pucker up — the world’s #1 limoncello has just launched a new global campaign, and it’s as golden as a California sunset. Pallini Limoncello, the iconic Italian spirit kissed by the Amalfi sun, is celebrating its 150th anniversary with “Taste of a Kiss”, a sensory-forward experience that invites Angelenos to savor Italian passion in every sip.

The campaign, which runs through 2025, leans into bold storytelling, high-style visuals, and curated influencer collaborations that feel right at home on a Venice rooftop or tucked into the terrazza of a Beverly Hills brunch. At its core is a question that feels just poetic enough for L.A.: What does a kiss taste like?

Heritage with a Modern Heartbeat

Still family-owned and proudly run by fifth-generation CEO Micaela Pallini, the brand has spent a century and a half perfecting its signature limoncello — crafted with handpicked Sfusato lemons from the Amalfi Coast and steeped in tradition. A chemist by training, Micaela is also the first woman to lead the company, steering Pallini into a new era of innovation while honoring its Roman roots.

“This campaign is a love letter to our Italian roots,”

Micaela Pallini

“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.

Spritz Culture, Elevated

While Aperol has long dominated spritz culture, the Pallini Spritz is making serious waves — now one of the top three spritz-style cocktails in the U.S. With a refreshingly minimalist recipe (3 parts Prosecco, 2 parts Pallini, 1 part still water, over ice), it’s the kind of drink that feels right at home poolside in West Hollywood or poured at golden hour in Malibu.

Pallini is tapping into the city’s love for at-home entertaining and bar cart aesthetics with smart retail partnerships designed to help consumers bring the spritz ritual to their own gatherings — think cheese boards, open patios, and a Mediterranean playlist on loop.

Italian Soul, L.A. Spirit

Distributed in the U.S. by Lucas Bols — the heritage spirits house known for elevating craft cocktail brands — Pallini is bridging the old world with the new. “Pallini is that rare mix of legacy and freshness,” says Brett Dunne, Managing Director, USA and Canada. “It’s crafted with care, rooted in history, and incredibly versatile for today’s mixologists and cocktail lovers.”

Whether it’s behind the bar at a Silver Lake speakeasy, on the menu at a coastal brunch spot, or chilling in your fridge for a lazy Sunday afternoon, Pallini Limoncello is your passport to an everyday escape — citrusy, celebratory, and kissed with a little Italian sunshine.

Find it at top retailers, wine shops, and restaurants across Los Angeles and nationwide.