Have LA drinkers fallen in love with Monkey Shoulder Refreshed Bottle, Flavor and Style
Award-winning Monkey Shoulder whisky, the 100% malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand’s hero bottle since it started shaking up the traditional whisky category in 2005.
The changes include a bold refresh of the label and a lighter bottle – up to 25% in glass reduction – providing an even better cocktail-making experience.
Get ready to party with a new look.
Monkey Shoulder bottle slims down for an easier pour
The new and improved Monkey Shoulder bottle will be implemented across both The Original and Smokey Monkey varieties of the whisky and is more than just a glass reduction.
Refreshingly light, the new look includes a longer neck for an easier pour, for both bartenders and consumers making whisky cocktails at home.
The bottle is perfect for shelf display
The new look matches the liquid within; the new split-label design and the enlarged brand logo oozes premium and is perfect for being displayed proudly on the whisky shelf or back bar. Fans of Monkey Shoulder’s “three monkeys” badge need not fear, as it still features pride of place on the new label.
The innovations to the design were delivered thanks to an AI-powered visual analysis to test key features and label viewability, followed by rigorous consumer testing. This led to a new look bottle and label that not only maintained its premium cues and distinctiveness but was approved by fans of the brand.
Everything remixed but the recipe: Inside the bold new bottles is the same award-winning liquid loved around the world. Made with single malt whiskies from the Speyside region of Scotland, selected in small batches then married together, Monkey Shoulder Original Malt Whisky retains its rich, smooth, and fruity flavour.
Ifan Jenkins, from Monkey Shoulder says: “Just like our cocktails, we wanted to mix things up when it came to our look. The eye-catching, new-look bottle has been designed not only to improve the cocktail-making experience with its glass-reduction, but also stand out from the crowd (just like the liquid inside). It’s with this bold new look that we’re looking forward to shaking up the drinks’ cabinets of Monkey Shoulder fans around the world, as well as grabbing the attention of those starting to explore the world of whisky for the first time.”
The newly packaged bottle will be available in mid-2024 in countries where Monkey Shoulder is sold, available in the best bars and retailers globally.
Monkey Shoulder, the world’s first made for mixing blended malt whisky
In 2005, Monkey Shoulder, the world’s first made for mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since. Developed as the ultimate mixing whisky for cocktails, Monkey Shoulder Original Blended Malt Scotch Whisky is blended in small batches of Speyside’s finest single malt whiskies then married together. Rich, smooth and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat. This unique blend gets its name from when turning the malting barley was still done by hand.
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Why Everyone in L.A. Is Talking About This Bottle from On The Rocks Cocktails —And Dylan Efron’s Got One in Hand
Why Everyone in L.A. Is Talking About This Bottled Cocktail—And Dylan Efron’s Got One in Hand
From Beverly Hills rooftops to the American Music Awards in Vegas, On The Rocks™ Premium Cocktails is becoming the drink of the moment for Los Angeles tastemakers.
If you’ve been to a dinner party in Silver Lake, a pool day in Venice, or a rooftop gathering in West Hollywood lately, chances are you’ve already seen them—sleek bottles, bold labels, and cocktails so good, they taste like they came from a $20-per-drink mixologist.
We’re talking about On The Rocks™ Premium Cocktails, the bartender-crafted ready-to-drink cocktails that have officially made the leap from local favorite to full-blown red carpet royalty.
How big is this brand getting? It just returned for a second year as the official cocktail of the American Music Awards, serving drinks to celebrities, influencers, and VIPs live from the brand-new Fontainebleau Las Vegas. But make no mistake—this is still an L.A. story at heart.
From Westside to Worldwide
On The Rocks™ might be making waves in Vegas, but it was born for places like Los Angeles: where people love a great cocktail but hate waiting in line to get one.
At this year’s AMAs, while the music world’s biggest stars lit up the stage, On The Rocks™ was making headlines of its own. Guests were treated to their full line-up inside the lavish BleauLive Theater lobby, transforming the pre-show cocktail game into something more stylish, accessible, and yes—very L.A.
And backstage? Dylan Efron casually popped open a Margarita, toasted with an Old Fashioned, and showed America how to “Make it a Cocktail”—a moment that aired during the live broadcast and gave fans a peek into the effortless cool the brand is pushing.
You can check out his behind-the-scenes content on Instagram at @otrcocktails, and honestly, it looks more like an Echo Park house party than a backstage award show.
A Campaign Made for L.A. Life
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, summed it up perfectly:
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do.”
That idea is at the heart of their new “Make it a Cocktail” campaign, which made its primetime debut during the AMAs. The campaign flips the script on traditional drinking occasions—showing people ditching wine or beer in favor of a proper cocktail at times you’d never expect it. Think: an Espresso Martini at a backyard movie night, or a Cucumber & Lemongrass Mule at a Dodger game tailgate.
It’s all about elevating everyday moments, something Angelenos know a thing or two about.
The L.A. Factor: Convenience Meets Craft
Founded in 2015 by a group of industry vets who knew the pain of finding a decent cocktail outside of a high-end bar, On The Rocks™ delivers all the flavor and balance of a hand-mixed drink—minus the bartender, the mess, or the Uber ride home.
Their lineup reads like the menu at a trendy cocktail bar on La Brea:
The Aviation, Old Fashioned, Jalapeño Pineapple Margarita, Cosmopolitan, Mai Tai, and more. Limited editions like the Spiced Pear Whiskey Sour and Blue Hawaiian have become collector items for cocktail connoisseurs across town.
And now, with the launch of their sparkling canned line—Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule—On The Rocks™ is staking its claim on poolside coolers from Malibu to Marina del Rey.
Where to Sip in L.A.
Whether you’re hosting a movie night in Culver City, planning a beach day in Santa Monica, or pre-gaming for a night out in West Hollywood, On The Rocks™ is the go-to. You can find the full lineup at major retailers around Los Angeles, or just visit ontherockscocktails.com to stock up.
Follow @otrcocktails on Instagram for the latest drops, cocktail inspo, and behind-the-scenes celebrity moments.
Bottom line:
L.A. is a city that doesn’t wait—and now your drink doesn’t have to either. On The Rocks™ Premium Cocktails is delivering mixology-level cocktails without the fuss, and everyone from Dylan Efron to your neighbor in Brentwood is pouring one.
Big Papi’s Ultra-Premium Ozama Rum Just Landed in L.A.—Here’s Why You’ll Want a Bottle
Big Papi’s Next Power Play: David Ortiz Uncorks a Dominican Rum With Soul, Swagger, and Serious Flavor
In a town that thrives on reinvention, where tequila tastings compete with mezcal masterclasses and everyone knows their Negroni from their Paper Plane, the arrival of Ozama Rum might just disrupt L.A.’s sipping scene in the most unexpected—and welcome—way. But this isn’t just another luxury bottle with a celebrity signature. It’s Dominican-born, baseball-bred, and brimming with heart.
Launched by none other than Hall-of-Famer David “Big Papi” Ortiz, Ozama Rum is a lush, premium spirit that pays homage to the rhythms, rituals, and resilience of the Dominican Republic. And while Ortiz may be best known for smashing home runs for the Boston Red Sox, his latest swing connects straight to his roots—and it’s a clean hit.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says.
“I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Rum, Reimagined
Named after the Ozama River—the same one Ortiz grew up fishing, swimming, and crabbing along as a boy—Ozama Rum isn’t just Dominican in spirit. It’s 100% Dominican in production. From the locally grown sugarcane to the fermentation, distillation, and
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
Taraji P. Henson Brings Hollywood Flair to the High Seas with Seven Daughters Moscato and Princess Cruises
The Academy Award-nominated actress, entrepreneur, and proud Angeleno has teamed up with Princess Cruises to bring her fan-favorite Seven Daughters Moscato to travelers worldwide. The wine, celebrated for its vibrant, lightly sweet notes of tropical fruit and honeysuckle, is the latest addition to the cruise line’s Love Lines Premium Liquors Collection.
And for L.A. locals who already know Taraji as more than just Cookie Lyon or Melinda Gayle, this new venture is pure Taraji: bold, inviting, and full of heart.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Headquartered right in Santa Clarita, Princess Cruises has long been a part of Southern California’s luxury travel DNA. With its proximity to the Port of Los Angeles in San Pedro—just a freeway ride away from Taraji’s hometown hustle—this partnership feels especially fitting. L.A. residents looking for a chic weekend escape can now sip on Seven Daughters while cruising down the Pacific Coast or setting out on a Mexican Riviera getaway, glass in hand and ocean breeze in hair.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Seven Daughters isn’t just another celebrity wine—it’s a labor of love and creativity. As Strategic Advisor and Creative Collaborator, Henson has poured her personality into every bottle. For L.A. tastemakers and wine lovers, this means more than a quality drink; it’s a chance to connect with a star who has always stayed rooted in the community.
With her inclusion in the Love Lines Premium Liquors Collection, Henson joins a glamorous circle of fellow celebrity spirits makers including Jason Momoa and Blaine Halvorson (Meili Vodka), Camila and Matthew McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze and Betty Buzz), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa Wines), Romero Britto (Love Prosecco), and Kylie Minogue (No Alcohol Sparkling Rosé).
For Angelenos used to spotting stars in Studio City or sipping cocktails in West Hollywood, the idea of toasting with a Taraji-crafted wine while watching the sunset over the Pacific feels just right. Whether you’re heading to Catalina for the weekend or sailing out to Alaska, Seven Daughters is now the perfect local-meets-luxury beverage choice.
The Love Lines Premium Liquors Collection, launched by Princess Cruises to spotlight exclusive, star-powered wines and spirits, is about more than just sipping—it’s about celebrating. And with Taraji P. Henson at the helm of her Moscato, there’s never been a better time to raise a glass to life, love, and L.A. style.
More details and sailing options available at www.princess.com.
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A Month of Flavor: Celebrate Momed Atwater Village ’s 10th Anniversary with Immigrant Chef Dinner Series
Owner Alex Sarkissian and Chef Vartan Abgaryan Celebrate Momed Atwater Village ’s 10th Anniversary With Four Renowned Chefs & Monthlong Immigrant Chef Dinner Series
Celebrate Momed Atwater Village ’s 10th Anniversary with Immigrant Chef Dinner Series
Momed in Atwater Village is turning ten this September, and to celebrate a decade of culinary excellence, Owner Alex Sarkissian and Chef Vartan Abgaryan are bringing back the beloved “Immigrant Chef Series.”
This special event, kicking off on September 9th, will feature four extraordinary Monday night dinners, each showcasing the talents of renowned Los Angeles chefs with rich immigrant backgrounds.
Starting September 9th and continuing each Monday throughout the month, guests can indulge in a unique Seven-Course Tasting Menu ($80 per person) served family-style, featuring dishes crafted in collaboration with Chef Abgaryan.
Each evening will highlight the diverse cultural and culinary heritages of the guest chefs, creating a vibrant tapestry of flavors that truly celebrates the richness of Los Angeles’ immigrant communities.
The Momed 10th Anniversary “Immigrant Chef Series” lineup includes:
Chef Susan Yoon
Monday, September 9th
Chef Susan Yoon
Orsa & Winston, Wolfdown, 71Above
Chef Nakul Mahendro – BADMAASH
Monday, September 16th
Chef Nakul Mahendro
Chef Wesley Avila
Monday, September 23rd
Chef Wesley Avila
Guerilla Tacos, KA’TEEN, MXO Steakhouse
Chef Vivian Ku
Monday, September 30th
Chef Vivian Ku
Momed cocktails
Complementing the culinary experience, guests can also enjoy Five Specialty Cocktails and Five Specially Selected Wines by the glass, all priced at just $10 each.
But the celebration doesn’t stop there!
To keep the festivities going, Momed will offer Happy Hour “all night” at the bar from Sunday through Thursday all throughout September.
Additionally, in the spirit of giving back, Momed will donate 5% of the proceeds from each dinner to five organizations committed to immigrant and refugee affairs: Armenian Relief Society (ARS), Immigrant Center for Women and Children (ICWC), International Rescue Committee (IRC),Legal Aid Foundation of Los Angeles (LAFLA), and the Coalition for Humane Immigrant Rights of Los Angeles(CHIRLA).
Momed’s 10th Anniversary “Immigrant Chef Series” promises to be a flavorful and festive celebration of culture, community, and culinary artistry.
Don’t miss this special event and mark your calendars and make your reservation today!
For more information on Momed’s 10th Anniversary “Immigrant Chef Series” coming up on Monday, September 9th, 2024, Monday, September 16th, 2024, Monday, September 23rd, 2024, and Monday, September 30th, 2024, from 5:00 pm to 9:30 pm.
Please visit www.AtMomed.com to make your reservations, and for further information call Momed directly at 323.522.3488.
About Momed:
Momed, owned by Alex Sarkissian and short for “Modern Mediterranean,” offers a fresh take on the diverse flavors of the Mediterranean basin, emphasizing seasonality and sustainable ingredients. Since opening its doors in 2014, Momed Atwater Village has become a cherished dining destination in Los Angeles, known for its warm ambiance, inventive cuisine, and commitment to community. With Chef Vartan Abgaryan now at the helm, Momed continues to push culinary boundaries while honoring its Mediterranean roots.
About Chef Vartan Abgaryan:
As a child growing up in Los Angeles, Vartan Abgaryan was deeply moved by the way his family’s Armenian American culture celebrated all occasions, both happy and somber, with food. Inspired by the pure joy of cooking and how food brought many generations together, Abgaryan decidedly embarked on a career in the culinary realm. Educated at Le Cordon Bleu, Abgaryan graduated in 2004 and went on to cook at the famed Andre Soltner restaurant Lutece for one and a half years. In 2006, he moved back to the West Coast to be closer to his family, where he worked at Red Pearl Kitchen, followed by three years as Executive Chef at A Restaurant in Newport Beach. He then headed inland to accept the position of Executive Chef at Public Kitchen and Bar at the Hollywood Roosevelt Hotel, where he received 2-stars from the Los Angeles Times food critic and was mentioned as a ‘Restaurant to Watch’ in Esquire magazine by Food Writer and Critic John Mariani.
In 2012, Abgaryan joined the Eastside’s iconic Cliff’s Edge as Executive Chef. Here, he successfully took the eight-year-old neighborhood restaurant and made it relevant again. At Cliff’s Edge, Abgaryan became known for his highly seasonal approach to ingredients and his stunning presentation of dishes – Eater Los Angeles’ Matthew Kang commented that his dishes were “among the most beautiful plating in the city.” In 2014, Cliff’s Edge was awarded three stars by LA Weekly’s Restaurant Critic, Besha Rodell.
After a successful run, he elevated his role, quite literally, by opening 71Above – the highest restaurant west of the Mississippi, in July 2016. Since opening, the restaurant has received great critical acclaim and put Abgaryan on L.A.’s culinary heat map. Under his hand, 71Above was awarded 3-stars by LA Weekly, and Los Angeles Magazine named it ‘one of the Top Ten New Restaurants of 2016,’ with Critic Patrick Kuh remarking that “the experience is luxury that reflects on-point execution.” The Los Angeles Times’ beloved Jonathan Gold called his Suckling Pig dish “something out of a charcuterie dream.”
After serving over 300 diners a night at elaborate helicopter-hovering heights, Abgaryan had become one of the city’s most talented and respected chefs. When an opportunity presented itself to bring a refined culinary experience to Abbot Kinney Boulevard, considered by many to be “America’s coolest block,” he took it. Abgaryan’s culinary endeavor, Yours Truly, with partners Dave Reiss (formerly of Salt Air) and Paul Pruitt (Founder of New School), allowed him to focus less on the number of guests and work within a more intimate dinner setting. Continuing to build dishes blending flavors from many cultures, Abgaryan’s dinner menu exhibited a multi-cultural approach to each dish, combining ingredients from the Middle East, Asia, and Europe.
In February 2023, Abgaryan took on a new challenge as the Chef at Momed in Atwater Village, where he continues to bring his creative vision and dedication to seasonal, culturally rich cuisine.
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Venice’s THE BRIG celebrates its 70th anniversary on Sun Oct 22
Venice’s THE BRIG celebrates its 70th anniversary on Sun October 22 with a night of fun and specials
THE BRIG celebrates its 70th anniversary on Sunday, October 23, 2022, with 70-cent well drinks from 2:00-4:00 p.m.
Complimentary Brig Tattoos; Limited Edition Hats & Tee Shirt; All-Day/All-Night Bands & DJs
Venice’s THE BRIG celebrates its 70th anniversary on Sun Oct 22
THE BRIG, with longtime owners Dave and Patti Reiss (Reiss Co – Nueva, The Alibi Room & Vito’s Pizza); and Jared Meisler (Nueva, Roger Room, Bar Lubitsch, The Friend & The Little Friend)
In addition, THE BRIG will offer all guests complimentary BRIG tattoos by a local tattoo artist, and limited edition hats and tee shirts (as supply lasts).
As is expected at THE BRIG, guests can listen to the sounds from local bands and DJs, all day and all night, including THE BRIG Band; DJ Dred Foxx; DJ Illa; and DJ Jayvon. A portion of all proceeds from the Anniversary Party will benefit St. Joseph Center.
THE BRIG has been instrumental in the Los Angeles food truck explosion in the early 2000s with its parking lot serving as the launching space for several well known trucks. In commemoration of the anniversary, THE BRIG has organized food trucks operation from day to night, including the world-famous Kogi Truck.
Venice’s THE BRIG celebrates its 70th anniversary on Sun Oct 22
Babe Brandelli’s original THE BRIG, established in 1952, boasts a bohemian charm and charisma reflecting the neighborhood’s diverse spirit.
The iconic bar serves as the gateway to Los Angeles’ premier dining and shopping mecca in Venice, California. When travelers first glimpse THE BRIG’s iconic sign above the illustration of renowned Golden Globes boxer and former owner, “Babe” Brandelli, they know they have arrived in the heart of the Abbot Kinney district.
Once through the weathered door, guests are greeted by a refreshed mid-century interior, influenced by the popular modern stylings during the early years of “Babe” Brandelli’s Brig. At the rear of the bar is the entrance to an expansive patio, flanked by the famed Art Mortimer mural-with-in-a mural.
Venice’s THE BRIG celebrates its 70th anniversary on Sun Oct 22
THE BRIG is known for its popular MOJITOS menu, including SPICY with Havana Club Rum, Mint, Lime & Thai Bird Chili; MEZCAL with Mal Bien Mezcal, Mint & Lime; ABSINTHE with Pernod Absinthe, Mint & Lime.
HOUSE COCKTAILS include BANTAMWEIGHT with Passion Fruit, Aperol & Prosecco; KNOCK OUT with Vodka, Cucumber, Mint, Ginger & Crushed Ice; D0WN BY LAW with Rye Whisky, Fernet Branca & Angostura Bitters, Stirred and Served Up; SOUTHPAW with Reposado Tequila, Hibiscus, Mandarin, Averna, Served Tall & Over Ice; MAIN EVENT with Blanco Tequila, Ancho Chili, Pineapple, Lime, Served Tall & Over Ice; and SLUGGER with Bourbon, Baronjager Honey Liqueur, Lemon, Habanero Bitters, Stirred & Served on the Rocks.
Try the SHOT & BEER menu including “BABE” BRANDELLI with Bourbon + Rolling Rock Bottle; JULIO “EL CESAR” CHAVEZ with Tequila + Carta Blanca Bottle; RAY “BOOM BOOM” MANCINI with Ferrari (Half Fernet/Half Campari) + Peroni Bottle; JAMES “LIGHTS OUT” TOMEY with Elijah Craig + IPA Can; and “MARVELOUS” MARVIN HAGLER with Mezcal + Grapefruit Radler Can. (for a complete list, please visit THE BRIG’s online drink and spirits menu)
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Ordering Chinese food in Los Angeles? HungryPanda want to Help
Ordering Chinese food in Los Angeles? HungryPanda want to Help
Leveraging their industry-leading delivery services, the HungryPanda app seamlessly connects food, people and culture.
HungryPanda goes further with Asian food culture
The ‘Golden Panda Award’ is a symbol of excellence in the global overseas Chinese food industry, setting the highest standard for culinary achievement.
It stands as the world’s exclusive international honor specifically dedicated to recognizing restaurant businesses in the food delivery sector. This prestigious award embodies commitment to promoting and celebrating outstanding achievements in the realm of international Chinese cuisine.
Kitty Lu from HungryPanda
Joe Winger:
We are here today with Kitty Lu from HungryPanda.
Help me get to know HungryPanda.co
Kitty Lu:
HungryPanda serves a niche market for Asian communities. We were established in 2017, founded in the UK when our CEO and the founding team were studying in Nottingham University.
The platform was born from a very simple, but compelling need experienced first hand, by the founders as international students, struggling to find authentic Chinese food in the UK.
From that outset, HungryPanda started to really focus sharply on that particular niche market, tailoring our user experience with Chinese interfaces to overcome culture and language barriers.
That’s how our app got started. We are very lucky enough to be growing really fast within the past six years.
Now we expanded into 10 different countries, including: US, Canada, UK, France, Italy, Australia, New Zealand, Japan, Korea, and Singapore.
Joe Winger:
Different cultures, maybe different ways people use their phones, different apps.
What challenges has HungryPanda faced as you enter the very competitive North America market?
Kitty Lu:
Local regulatory requirements that we need to meet. Every country, every region has different regulations, and especially with food delivery.
The U.S. is actually coming out with all the new regulations lately, therefore that’s one of the challenges as well.
Also intense competition from established local and global brands.
When we entered the North American market, Door Dash, Uber, the giants, had already occupied the mass market. In the Asian food delivery market, we also have competitors like, Chow Bus and others.
Obviously we were the new brand going to the market.
Therefore, that’s the main challenge that we faced. But, we were actually quite confident and, lucky enough because we have a very good team structure. All of our team members have experience opening markets in different countries.
So unlike Uber or DoorDash, when they are opening a new market, for example, North American market and Australian market is very different. People have different consumer behavior. But for us the good thing is, although we are in different countries, we are serving the same type of people, which is the overseas Asian customers, therefore the consumer behavior is rather similar.
Although we have the challenge, it’s easier for us to actually dive in and then adapt in a rapid rhythm.
HungryPanda
Joe Winger:
Is North America the toughest audience when it comes to regulations?
Kitty Lu:
With regulations, we’re talking more towards the drivers, how do we protect them?
Obviously there are minimum standards. Because what we call the “gig economy” is still considered a new industry, no matter what part of the world.
North America, Australia, the UK, all the countries are coming out with new regulations to actually protect this particular industry.
We are all at the same stage, growing from a new industry to a more mature industry.
Joe Winger:
Your company released a food trends report from 2023. What’s the biggest takeaway?
Kitty Lu:
Consumer interest in the authenticity and quality in food.
When you talk about Chinese food in North America or the UK, the first thing you think of is actually Cantonese food because [it] arrived first.
Now we can see all the hot Sichuan hot pots and malatang, all these are more modern and, trendy or more northern cuisine start to really get in the picture. popularity.
This is something that’s blowing our mind as well.
It’s a strong signal to the food industry to really focus on the authenticity, offering high quality ingredients. This is something I think is actually quite interesting.
Joe Winger:
Talking about trends, anything was surprising?
Kitty Lu:
The most popular category is definitely Boba tea. Now, as.
As we can see the hot pot, stuff actually, coming on top of, all this fried chicken, bubble tea and stuff. That suggests our local consumers start to really adapt into a more authentic flavor Chinese food instead of people always ordering honey chicken, spring side pork.
They learn to really understand, oh, that’s you know, Chinese people eat in China, they really start to learn and understand and admire about the spice actually in the food.
This is something actually I find quite interesting.
Joe Winger:
That’s really a big change.
Based on your 2023 report, any predictions for 2024?
Kitty Lu:
The rise in the family demands, so AOV ( average order value) keeps growing. Food delivery is not growing accommodating only for one person, two person, but it’s starting to expand, for more towards a family’s demands.
We can anticipate the age group that actually accepting or keep using the food delivery services actually start to grow and expand as well.
Also predicting new services for delivery companies. We can actually see the trend that many people start to order.
Pick up orders from the app and you can go straight to the restaurant to pick it up without waiting. It’s helps you jump the queue.
When you order a pickup it’s actually cheaper than ordering at the shop itself.
Therefore, this is actually one of the trends that we can see. It’s actually start to grow.
Joe Winger:
How do your users want the experience to go for them?
Kitty Lu:
During the pandemic, everything had to be contactless. Therefore the pickup feature was actually created during that period and blossomed afterwards.
Joe Winger:
Now you just mentioned the pandemic. Your company learned a lot from that experience, like how much packaging matters.
Can you talk a little bit more about what you learned about packaging?
Kitty Lu:
First thing we need to discuss is the difference between Asian food and Western food.
When it comes to Chinese food, generally it’s very heavy on sauces. Therefore, restaurants have to elevate the packaging standards to ensure the food quality can remain consistent.
When you order Chinese food, you expect it to still be hot, to have the best of flavor. Iit often [comes] with soup and if the packaging is not good, it actually leaks.
That has always been a challenge that Asian food delivery faces.
China created a new trend with laminate packaging to make sure all the packaging is sealed and kept warm. That helped the whole industry globally to maintain higher standards.
Joe Winger:
There’s nothing worse than when you get the package to your house and it’s broken, ripped, it’s spilled.
The superior packaging isn’t about looking pretty necessarily. It’s about keeping your food secure.
Kitty Lu:
That’s right. Another thing we have to consider is [being] environmental friendly.
The Chinese food industry has been blamed for using too much plastic to begin with. Therefore, the new packaging uses aluminum.
Joe Winger:
So your HungryPanda app itself has a lot of features. Can you let’s talk through some of the most popular features?
Kitty Lu:
Comparing with other apps, one thing we find quite convenient is that on the front page we have a very full restaurant list with tabs: by distance, by popularity, by discounts, by reviews, by delivery times. So it’s very easy for you to access.
Other apps have the categories but limited restaurants.
Joe Winger:
What’s the best way for an Asian restaurant to make the most of this opportunity of this new food trend?
Kitty Lu:
I think In the age of technology leveraging online platforms for visibility, working with a food delivery platform is definitely one of the ways to help them really engage with consumers.
When we talk about foodies, they are young, they’re always on social media. They’re always online. Therefore, promoting yourself in front of them is very important.
We use our channels to really promote different restaurants to help them to expand their reach within their comfort zone.
Joe Winger:
What’s your favorite food? What would you order on your app?
Kitty Lu:
My favorite food is [the same as] the trend report. Sichuan malatang.
So that shows the report’s authenticity. The audience like the food like a real Chinese person.
The reason why I like the malatang is because not only is it delicious, but it’s actually quite healthy as well.
It’s a hot spicy soup, but you put in fresh vegetables, fresh meat, it’s like you’re cooking your own hot pot
And it’s a very balanced and nutritious meal. Flavorful when you put all these different ingredients into one pot of soup. Brings you more flavors and it’s very fast [to make].
Joe Winger:
What is HungryPanda’s user coverage look like?
Kitty Lu:
We have about 30 cities covered in the U. S. Obviously, New York, L.A., all major cities itself. I would be more than happy to provide you with the full on city list. We’re in Canada as well and just over 80 cities all around the globe.
Joe Winger:
For the audience who’s watching and listening right now, what’s the best next step? How can they enjoy this app?
Kitty Lu:
If they haven’t downloaded it yet, give it a try.
For new users, we actually have new user vouchers available for them to have a few free deliveries.
You can order to deliver, you can order to pick up it’s very convenient to use, very simple. Obviously we have a much wider supply for Asian food.
Therefore, if you are a Asian food lover, you should have HungryPanda on your phone.
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