Art Beyond the Glass (ABTG) returns for its eleventh annual event on Sunday, June 25, 2023, at the legendary Catch One nightclub!
Dozens of LA’s top bartenders will make cocktails and showcase their artistic talents, with proceeds donated to Outfest.
Since its inception, ABTG has raised over $250,000 for arts-based nonprofits across the country.
Co-founded by Daniel Djang (Thirsty in LA) and Zahra Bates (Global Head of Education, Courvoisier), ABTG is the original celebration of bartender artistry and widely regarded as one of the country’s premier cocktail culture festivals. From painting and sculpture to photography, live music, DJs and more, every ABTG showcases the creative pursuits of bartenders when they’re not behind the bar.
“It’s hard to believe that what began as a casual conversation at Sunny Spot in November 2011 has grown into this extraordinary event,”
says Djang.”
“The cocktail creativity and artistic talent of the bar community in LA and beyond never ceases to amaze me. We are so grateful for the generosity of our sponsoring brands and the numerous venues that have welcomed us into their spaces. Can’t wait to see the extended ABTG family that’s coming to LA for ABTG XI!”
Art Beyond the Glass is taking place for the second time at Catch One, which is graciously being donated to ABTG XI for this exclusive event. Located on Pico Boulevard in the heart of Los Angeles and celebrating their 50th Anniversary, this landmark nightclub was opened by Jewel Thais-Williams in 1973 as Jewel’s Catch One, a pioneering LGBTQ disco. Featuring state-of-the-art sound and lighting, the massive venue spans two floors and multiple indoor and outdoor spaces.
For its eleventh LA event, Art Beyond the Glass is honored to be raising funds for Outfest. Outfest invests in youth, education, representation, and exhibition – supporting and empowering the LGBTQIA+ community to discover their voice, tell their stories, and become the next generation of artists driving change in the entertainment industry.
ABTG is once again partnering with thier fiscal partner Another Round Another Rally, a nonprofit financial resource for the hospitality industry. ARAR co-founder Travis Nass: “It is an honor to be a part of one of the most creative, innovative industry events across the country. We have always loved ABTG, and it is such a pleasure to be able to work with them again this year. Another Round Another Rally is excited to help build ABTG into an official nonprofit as their new fiscal sponsor. We could not be prouder to work with this wonderful organization.”
ABTG will feature dozens of LA’s top bartenders, including Adam Kloos, Anica Amato, Colby Sue, Crystal Mendoza, Brendon Bos, Cody Roehrig, Davey Sarantos, Edwin Rios, Katya Kiyaeva, Kristina Hemphill, Philip Ly, Raul Pool, Sol Luongo, Stacy Noi, and Yered Zotea.
“Art Beyond the Glass has become so important to the bar community,”
says ABTG Head of Production Clare Ward
“Bartenders are makers. We make drinks. We make art. We make community. This is the perfect event to celebrate everything we do.”
Guests will also be able to buy bartender art, shop handmade items by bartenders, and bid on silent auction items.
ABTG XI is being made possible by our generous Sponsors:
Accomplice, Bacardi Portfolio – La Gran Familia, Balcones Distilling, Beam Suntory, Black Lagoon, Brand, Callisto Rum, Casa Azul, Casa Lumbre, Casa Noble Tequila, Tequila Mi Campo, Compass Box Whisky, Del Maguey, Diageo, Diplomatico, Empirical, FERNET-BRANCA, Fords Gin, Gray Whale Gin, Jack Daniel’s, Mezcal 33, Mezcal Amaras, Mezcal, Campante, Mr Black Spirits, Mulholland Distilling, Redemption Whiskey, Ritual Zero Proof, Silvergrin Vodka, Slane Irish Whiskey, Spiribam, St. George Spirits, Starward Whisky, Tequila Herradura, Tequila Tromba, and Woodford Reserve.
About Art Beyond the Glass Ticket information
ABTG XI will take place from 3pm to 7pm on Sunday, June 25, 2023, at Catch One. General Admission tickets are on sale at ABTG XI Tickets – Another Round Another Rally for $55 per person until noon on June 25. If still available, tickets will be sold at the door for $65 per person. Tickets to this event are only available for guests 21+ and over.
The all-inclusive ticket includes cocktails, art, entertainment, and bar bites. In addition, guests will be able to purchase bartender artwork, buy raffle tickets and bid on silent auction items such as artwork, photography, rare spirits and more. All proceeds from ABTG XI will be donated to Outfest and ARAR.
Art Beyond the Glass was founded in 2011 by Daniel Djang and Zahra Bates
Art Beyond the Glass was founded in 2011 by Daniel Djang and Zahra Bates as a special event for bartenders to showcase their artistic talents when they’re not behind the bar. From cocktails to paintings, photography, live music, DJs, spoken word and more, ABTG is a celebration of bartender artistry inside and beyond the glass. Proceeds from every ABTG event are donated to a local arts-based nonprofit – to date, ABTG has donated more than $250,000 to these vital community organizations.
Photo Credit: Courtesy of Art Beyond the Glass
Dropbox link to Outfest Photos:
https://www.dropbox.com/scl/fo/j8sqlk6x63mti1tcz2i8q/h?dl=0&rlkey=x2f12idjkphivm9iwy2u0wr1r
FOLLOW ART BEYOND THE GLASS ON:
Facebook: https://www.facebook.com/ArtBeyondTheGlass
Twitter: @ABTGLA
Instagram: @abtgla
Catch One
4067 W. Pico Blvd.
Los Angeles, CA 90019
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WeHo’s Newest culinary experience: Blue Birdy Gastropub Opens on Sunset Strip Near legendary Whiskey A-Go-Go
Sunset Strip’s Blue Birdy Gastropub Opens Near legendary Whiskey A-Go-Go
Located two doors down from the legendary Whiskey A-Go-Go is a brand-new culinary experience.
Blue Birdy offers up some super tasty gastropub fare on the iconic Sunset Strip.
Blue Birdy opened its doors to amazing success in early 2024, due largely to its chef and owner JC Mahdavi.
JC is no stranger to success since he’s been in the restaurant business, having owned Joxer Daly’s in Culver City for many years. His formula is great food mixed with solid cocktail recipes. Joxer Daly’s is an Irish Pub/Sports Bar with a neighborhood feel, a true staple in the culinary landscape of Los Angeles.
He brings that same philosophy to Blue Birdy but with more of an upscale vibe.
Blue Birdy has a French-influenced menu. JC implements his family’s recipes, hailing from France, he knows what good mouthwatering food is and how to create it.
“I want my customers to feel comfortable at Blue Birdy,
a place that they can come to and leave the stress of their day behind,
enjoy great libations and wonderfully inspired gastropub cuisine.”
owner JC Mahdavi
Blue Birdy’s menu includes a wonderful specialty cocktail program, all made from scratch.
The Boom Ba Da packs a nice punch, with its smooth lemon flavor and gorgeous presentation.
Strawberry Fields is a nice refreshing blend of champagne vodka and strawberry puree, almost like a smoothy but with a nice marriage of citrus essences, which has a great mouth feel. Brunch items are huge and super tasty.
Their French Toast is unlike any other, with ube, cream cheese, and sugar-filled, it’s purple and really is amazing. The Short Rib Benedict is comfort brunch at its best, a must-try.
Their Noodle Salad is perfect for the health-conscious diner as well as their tempura asparagus. Entree menu items include Lemon Herb Chicken, Steak and Fries, Fish & Chips, Teriyaki Salmon, and lots of Burgers – all simply delectable.
Whatever you order, you too will be surprised at how great their food is.
The sparkling interior gives you an elegant hipster vibe. The subtle blue flowers that adorn the overhead light fixtures really create a cool, sensual feeling.
Striations of blue linear lines are part of the overall flooring. Highlighted on one wall is a floor-to-ceiling LED flat-screen TV wall, that is guaranteed to bring in many sports fans for those big-ticket games, with many additional screens both inside and out.
Blue Birdy can accommodate inside seating as well as a front street-level patio and a back patio for more of a secluded experience, it’s the perfect spot for a private party.
There are plans for different themed nights. So far, Tropical Thursdays are guaranteed to get your Salsa on. Friday will be dress-up Drag Night, and Saturday is Shabhaye Tehran-LA. With all of the viewing opportunities, any night or day is a sports theme, but whatever the occasion, Blue Birdy will make your Sunset Strip experience one to remember.
Vietnam Celebrates Art: Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.
On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.
The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.
The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.
Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.
This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.
“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard
“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza
ABOUT SOFITEL SAIGON PLAZA:
Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.
ABOUT JÉRÔME PESCHARD:
Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.
Art Beyond the Glass (ABTG) returns for its 12th event on Sunday, June 30th, 2024 – The Original Bartender Art Festival
Art Beyond the Glass XII – The Original Bartender Art Festival Celebrates Cocktails, Art, Community & Inclusivity for All
Art Beyond the Glass (ABTG) returns for its 12th event on Sunday, June 30th, 2024, at the legendary Catch One nightclub!
More than 100 of LA’s top bartenders will make cocktails and showcase their artistic talents, with proceeds donated to Self Help Graphics & Art.
Since its inception, ABTG has raised more than $250,000 for arts-based nonprofits in LA and across the country.
Co-founded by Daniel Djang and Zahra Bates, ABTG is the original celebration of bartender artistry and widely regarded as one of the country’s premier cocktail culture festivals.
From painting to photography, live music, DJs and more, every ABTG showcases the creative pursuits of bartenders when they are not behind the bar.
“It’s hard to believe that what began as a casual conversation at Sunny Spot
in November 2011 has grown into this extraordinary event,”
Co-founder Daniel Djang
“The cocktail creativity and artistic talent of the bar community in LA and beyond never ceases to amaze me. We are so grateful for the generosity of our sponsoring brands and the numerous venues that have welcomed us into their spaces. Can’t wait to reunite with the extended ABTG family at ABTG XII!”
Art Beyond the Glass is taking place for the third consecutive year at Catch One, which is graciously being donated to ABTG XII for this exclusive event.
Located on Pico Boulevard in the heart of Los Angeles, this landmark nightclub was opened by Jewel Thais-Williams in 1973 as Jewel’s Catch One, a pioneering LGBTQ+ disco. Featuring state-of-the-art sound and lighting, the massive venue spans two floors and multiple indoor and outdoor spaces.
For the 12th annual Los Angeles event, Art Beyond the Glass is honored to be raising funds for Self Help Graphics & Art (SHG), which fosters the creation and advancement of new artworks by Chicana/o and Latinx artists through experimental and innovative printmaking techniques and other visual art forms.
Since 1973, SHG has been at the intersection of arts and social justice, providing a home that fosters the creativity and development of local artists. SHG establishes international collaborations and partnerships nationwide and creates worldwide cultural exchanges.
ABTG is once again partnering with their fiscal partner Another Round Another Rally, a nonprofit financial resource for the hospitality industry.
ARAR co-founder Travis Nass: “It is an honor to be a part of one of the most creative, innovative industry events across the country. We have always loved ABTG, and it is such a pleasure to be able to work with them again this year. We could not be prouder to work with this wonderful organization.”
ABTG will feature dozens of Bartenders from LA’s top bars and restaurants, including All Day Baby, Apotheke, Bar Flores, Bar Next Door,Death & Co, Fanny’s, General Lee’s, Level 8, Lustig, The Mermaid, Mother Tongue, Nativo, Roger Room, Scum & Villainy, The Varnish, along with pop-up bars and a special Legacy Team.
“Art Beyond the Glass has become so important to the bar community,”
Clare Ward
ABTG Head of Production
“Bartenders are makers. We make drinks. We make art. We make community. This is the perfect event to celebrate everything we do.”
Guests will also be able to buy bartender art, shop handmade items by bartenders, and bid on silent auction items.
ABTG XII is being made possible by its generous sponsors: Amaras, Bacardi, Balcones, Barr Hill, Beam Suntory, Bushmills, Calisco, Deutsch Family, Dirty Sue, Filthy Food, Flor de Caña, Fords, Hedonistas, High West, Jack Daniel’s, Juliette, Kin, Liquid Alchemist, Mal Bien, Mommenpop, Montenegro, Pinhook, Proper 12, Real Del Valle, Ritual, St Benevolence, St George, Seedlip, Silvergrin, Spiribam, Tito’s, Tromba, True Believers, Underberg, West Coast Ice, and Zomoz.
Ticket information: ABTG XII will take place from 3pm to 7pm on Sunday, June 30, 2024, at Catch One.
General Admission tickets are on sale at the Catch One website for $65 per person until 3pm on June 30.
If still available, tickets will be sold at the door for $75 per person.Tickets to this event are only available for guests 21+ and over.
The all-inclusive ticket includes entry, cocktail samples, art gallery, entertainment and bar bites. In addition, guests will be able to purchase bartender artwork, buy raffle tickets and bid on silent auction items such as artwork, photography, rare spirits and more. All proceeds fromABTG XII will be donated to Self Help Graphics & Art.
# # #
About Art Beyond the Glass:
Art Beyond the Glass was founded in 2011 by Daniel Djang and Zahra Bates as a special event for bartenders to showcase their artistic talents when they’re not behind the bar. From cocktails to paintings, photography, live music, DJs, spoken word and more, ABTG is a celebration of bartender artistry inside and beyond the glass. Proceeds from every ABTG event are donated to a local arts-based nonprofit – to date, ABTG has donated more than $250,000 to these vital community organizations.
FOLLOW ART BEYOND THE GLASS:
Instagram: @abtgla Facebook: https://www.facebook.com/ArtBeyondTheGlass
Catch One
4067 W. Pico Blvd.
Los Angeles, CA 90019
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Languedoc Wines Brings Better Dinner Pairings to City’s Dining Scene
Languedoc Wines brings better dinner pairings to city’s dining scene, led by Advanced Sommelier Erik Segelbaum, with the goal of more restaurant exposure and happy diners.
Langeudoc is a postcard perfect area of sloped hills, lush ocean views and deep horizons in Southern France nestled along the coast of the Mediterranean Sea, the famous Rhone river and Provence in the east.
Curious wine drinkers eyes just perked up. Why? Those who understand, know the area has a lot of magic.
While the land is not as known as illustrious neighbors Bordeaux and Rhone, its quality is competitive and its price tag is far more attractive.
The Languedoc region produces conversation bottles.
It’s the bottle someone reaches across the table for – because it’s different, it’s more of a mystery – and that person’s palate is in the mood to investigate a playful pairing.
All these curious reasons led me to NYC’s The Winery for a masterclass of learning and tasting.
Luckily we were led by Advanced Sommelier Erik Segelbaum, who has more than 30 years of experience, was named Food & Wine Magazine’s 2019 Sommelier of the Year and 2020 Wine Enthusiast 40 and 40 Tastemaker.
Beyond the credentials, what makes Erik great for today’s class is his unique approach.
See, Langeudoc hopes to get their wines in more restaurants: in today’s class more than half the people in the room work in NYC restaurants and wine bars and Erik understands that territory very well. He has been Beverage Director, Head Somm, Wine Director at restaurants around the country – so he knows how to explain to the restaurants how to get these bottles onto their wine lists and how to sell them – smart move by Languedoc!
The History
Languedoc has a robust and varied history with winemaking proving their villages keep innovating and the world follows.
The story starts back in the 1200s (when they were discovering wine fortification) and fast-forwards to the 1700s when a twist of fate forced the vineyards to move up the hillside – which became an unexpected blessing as the grapes flourished even better in their new, windier climate.
We keep going and in 1903, the area was a pioneer launching the world’s first organic expo. Something that even today, over a 100 years later, many competitors around the world are still behind on.
Some wines with bold, chewy tannins? Yes. Others with refreshing acidity? Yes.
We’ll get to tasting shortly.
But let’s spend a brief moment understanding the area that’s creating such vibrant flavors.
Languedoc Land
Five large areas with over 20 AOPs and those twenty are grouped in three very different climates: Mediterranean Coast, Atlantic Coast, Hills and Mountains.
Mediterranean, as you might imagine, offers long, warm summers with heavy sunshine and mild winters harvesting grapes Piquepoul, Bourboulenc, Clairette and Muscat.
Atlantic is quite different with consistent chills and cross-winds that deliver Cabernet Franc, Cabernet Sauvignon, Malbec, Chardonnay grapes.
Pacific, as you’d expect from the pattern emerging, is even more different. It’s intense. Dry and hot in the summer, cold in the winter. Warm days, cool nights. And this vigorous energy delivers rich, tannic reds like Mouvedre and Syrah.
Languedoc’s Future
Much like the wines themselves, Langedoc’s future continues to open up more and more showing a sense of depth, complexity – while, yes, also being ready to go today.
Nine of their wineries are less than 20 years old. They are a leader in the “Old World” turning toward organic and eco-friendly treatments. They’re excited to reach a new generation of younger wine drinkers with their message and their culture.
So, let’s have a taste.
There were over 20 wines being poured, showcasing varieties from sparkling to light white to big, bold reds. Everything from pairing with fresh oysters to gamey pheasant.
Here are my tasting highlights:
Domaine Saint-martin D’agel Le Pèlerin 2020
On the nose: juniper and fresh spices rise from the glass.
Mouth: soft, supple mouth feel, with relaxed tannins
The finish had an invigorating acidity.
Delicious to pair with grilled herbs.
Gerard Bertrand AN 825 Cremant de Limoux Brut Rose 2019
On the nose: effervescent, gushing with red fruit
Mouth: gush of strawberry;
Finish is crisp and refreshing.
Pair with citrus-dressed salads or even spicy BBQ,
Villa Noria La Serr Picpoul de Pinet
Nose: zesty, floral and refreshing
Mouth: lemony and citrus aromas with a lovely texture
Finish: bright, uplifting finish.
Pair with mussels and fresh oysters
Domaine de brau Cuvee Etymologie 2020
Nose: Aromas of red and black fruits
Mouth: A delicate mix of vegetation and spices
Finish: A clean, crisp finish
Pair with tri tip and roasted pheasant
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Holiday Weekend BBQ: Secret to Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Want juicier chicken? Yes. More flavor? Yes. Get it all setup in seconds? Yes. Two guys who love good food decided to tackle the problem.
Luckily, a Chef and a Builder were on the team. And luckily the team has business smarts, creativity and can-do spirit. Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.
Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.
The below conversation was edited for length and clarity. Find the full conversation on our YouTube channel.
Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?
Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.
It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.
I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well.
I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there.
After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?
Kirk Hyust: I’ve been a building contractor for 25 years. Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him.
I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’
We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.
You mentioned you are a trained chef. Tell us about your chef side.
Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles.
Do you have a favorite dish?
Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.
Brian, can we touch on your background and how how you ended up with TurboTruster?
Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years. I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working.
I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.
So over time we became friends. I became interested in the whole process of inventing.
And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.
We did a couple of products and we licensed them. Didn’t end up working out […]. We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.
A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption.
When we compare your final chicken to a poorly done chicken what’s the difference?
Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.
If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately. The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.
It makes one ball of meat essentially and cooks it as one piece of meat instead of five.
Is it the ego of the grill master? Or how do we help people realize they can have a better bird?
Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird.
Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.
Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.
If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time.
Can we talk a little bit about the process going from zero to where we are today?
Brian Halasinski: It was when we came up with the concept.
First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.
Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.
Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here.
So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.
Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.
Can you tell us a little bit about from prototype one to seven? How did we get there?
Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem. When you build a product, it has to work correctly or you’re going to get bad reviews.
But we started out with a couple different designs. We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.
It’s a lot of detail.
Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time. Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.
Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together.
Kirk Hyust: It is. We have sales and numbers and Brian’s also creative. […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business. So he’s trained really well for that.
So it’s lie our strengths and weaknesses definitely fit together with each other.
Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?
Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken.
Then you take the plastic off, pull the packet of giblets and everything out of the inside. Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.
Use duck fat or some kind of a binder to put your spices on it. Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.
Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.
Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece. Then you have two hooks. The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end.
So it’s simply, put the two hooks into the Turbo Trusser body. You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done.
How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?
Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.
Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.
As we wrap up, tell me about the Shark Tank experience.
Kirk Hyust: It was crazy.
Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.
Right away we went online and we applied for Shark Tank. It was 100% online. Before COVID they would do open casting calls like Like American Idol.
About 50, 000 people apply. They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in.
So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.
We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.
You basically work down through the process every week. They’re giving you something new to turn in, to make a video.
Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television. If it’s not good TV, people aren’t going to watch it. They loved it.
We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.
Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up. I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.
Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.
Brian Halasinski: The first thing for our product is TurboTrusser.com.
You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country.
You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK
You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.
Kirk Hyust: I’m on LinkedIn as well.
You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.
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Halloween in Hollywood: Halsey and Catherine O’Hara Share the Spotlight in ‘Nightmare Before Christmas’ at Hollywood Bowl
Halloween in Hollywood: Halsey and Catherine O’Hara to Alternate as Sally in ‘Nightmare Before Christmas’ at Hollywood Bowl.
Halsey joined the production of “The Nightmare Before Christmas” coming to the Hollywood Bowl for just three nights prior to Halloween, as the role of Sally on the first two nights of the engagement, then the movie’s original voice actor, Catherine O’Hara takes it over on the third.
The dates Halsey will appear are Oct. 27-28.
On Oct. 29, O’Hara will not only play Sally but also step into the role of Shock, which will be sung on the previous two nights by Riki Lindhome.
Although it’s a short part in the live-to-picture production, Sally has been a plum one for pop stars in recent years. Phoebe Bridgers did it last December in London for a two-night “Nightmare” concert engagement at London’s OVO Arena Wembley. The last time a concert engagement of “Nightmare” happened in Los Angeles, two years ago at Banc of California Stadium, Billie Eilish was in the cast to sing “Sally’s Song” for that two-night stand.
Other performers have been announced.
Fred Armisen will singi the role of Lock. Ken Page returns as Oogie Boogie.
Of course Danny Elfman will reprise the starring role of Jack Skellington, as he has done at the Bowl for many years.
“The Nightmare Before Christmas” has been presented at the Bowl in 2015, 2016 and 2018. The Banc of America show in 2021 included Paul Reubens in one of his final live appearances.
This concert version is produced by Laura Engel and Richard Kraft of Kraft-Engel Productions and Alison Ahart Williams, Tim Fox & Georgina Ryder of AMP Worldwide in association with Disney Concerts.
John Mauceri will return as the conductor of a full orchestra playing Elfman’s score live-to-film. Also returning is Sandy Cameron as guest violinist for the “Skeleton Trio Entr’acte.” Randy Crenshaw, Angie Jarée, Baraka May, Greg Proops and Fletcher Sheridan will complete the live voice cast.
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