A.O.C. Presents Valentine’s Day Dinner in West Hollywood & Brentwood
Suzanne Goin’s Decadent Four-Course Dinner Designed for Two
A.O.C., by Chef Suzanne Goin and business partner Caroline Styne, 3rd Street and Brentwood
Indulgent four-course A.O.C. Valentine’s Day celebration dinner
Chef Suzanne Goin designs an indulgent four-course Valentine’s Day celebration dinner available for dine-in and delivery on Tuesday, February 14, 2023.
The evening begins with a delicious trio of dishes to savor – Blood Orange with Avocado, Cilantro & Crème Fraîche; Charred Albacore on Lavash with Lemongrass, Kumquat & Cashews; and a Stack of Cheesy Focaccia with Jamon & Black Truffle.
Next is a course of Nettle Gnocchi with Maine Lobster, Pecorino & Sugar Snaps.
For the main course, each guest can choose from Turmeric-Grilled Oyster Mushrooms with 2 Peas’ Broccoli, Pistachio & Calabrian Chiles; Striped Bass with Roasted Beets, Fennel & Citrus Chutney; Stuffed Chicken with Morels, Country Bread & Stewed Leeks; or Slow-Roasted Beef Tenderloin with Red Wine Red Cabbage & Horseradish Cream.
Leave lots of room for the sweet ending – Ode to the Samoa Cookie for Two – Chocolate, Dulce De Leche & Coconut Ice Cream.
The dinner is priced at $150 per person, excluding beverages, tax and gratuity; reservations are offered from 5:00 p.m. – 10.30 p.m.
Head Barman Ignacio Murillo’s Valentine’s Cocktail for Two
Enhance the dinner with Head Barman Ignacio Murillo’s Valentine’s Cocktail for Two – Flor de Passion with Hibiscus-Infused Mezcal, Kumquat Cordial & Lime. To pair with the dinner, Caroline Styne has selected a flight of her favorite Rosé Champagnes— J. Lassalle, Brut Rosé, 1er Cru, Billecart-Salmon, Brut Rosé and Lanson Pink Label, Brut Rosé, and a curated list of recommended wines by the glass or bottle offered at a supplementary charge.
Vegan and Vegetarian options are available; please note these preferences when making reservations.
The public can book reservations on OpenTable.com and require advance payment.
flor de passion – photo credit suzanne lanza
a.o.c. valentine’s day dinner
february 14, 2023
$150 per person
vegetarian option available
to share
blood orange, avocado, cilantro & crème fraîche
charred albacore on lavash, lemongrass, kumquat & cashews
stack of cheesy focaccia, jamon & black truffle
***
nettle gnocchi, maine lobster, pecorino & sugar snaps
***
choice of
turmeric-grilled oyster mushrooms, 2 peas’ broccoli, pistachio & calabrian chiles
or
striped bass, roasted beets, fennel & citrus chutney
or
stuffed chicken, morels, country bread & stewed leeks
or
slow-roasted beef tenderloin, red wine red cabbage & horseradish cream
***
ode to the samoa cookie for two
chocolate, dulce de leche & coconut ice cream
featuring
valentine’s day cocktail – flor de passion
Sparkling Rosé Flight & Wine Flight, curated by Caroline Styne
(supplemental charge)
WHEN:
Valentine’s Day
Tuesday, February 14, 2023
5:00 p.m. – 10.30 p.m.
A.O.C. 3rd Street
8700 W. 3rd Street, Los Angeles, CA 90048 – 310.859.9859
A.O.C. Brentwood
11648 San Vicente Blvd., Los Angeles, CA 90049 – 310.806.6464
ABOUT THE LUCQUES GROUP:
With the opening of Lucques, their flagship restaurant, in 1998, James Beard Foundation award-winning Chef/Author Suzanne Goin and award-winning Restaurateur Caroline Styne planted the seeds for The Lucques Group, a Los Angeles hospitality company that comprises two fine dining restaurants – A.O.C. in both Los Angeles and Brentwood.
Along with these culinary enterprises, the company also owns the Larder Baking Company and oversees Hollywood Bowl Food + Wine, which curates all the food and beverage outlets at L.A.’s iconic music venue.
The duo also operates two restaurants – Caldo Verde and Cara Cara – at the Downtown L.A. Proper Hotel.
The Lucques Group is dedicated to seasonally influenced cooking and focuses on sourcing local, organic produce from which Goin creates soulful dishes that are bold in flavor, vibrant, layered and complex.
For further information and complete menus for a.o.c.,
visit www.aocwinebar.com
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A Month of Flavor: Celebrate Momed Atwater Village ’s 10th Anniversary with Immigrant Chef Dinner Series
Owner Alex Sarkissian and Chef Vartan Abgaryan Celebrate Momed Atwater Village ’s 10th Anniversary With Four Renowned Chefs & Monthlong Immigrant Chef Dinner Series
Celebrate Momed Atwater Village ’s 10th Anniversary with Immigrant Chef Dinner Series
Momed in Atwater Village is turning ten this September, and to celebrate a decade of culinary excellence, Owner Alex Sarkissian and Chef Vartan Abgaryan are bringing back the beloved “Immigrant Chef Series.”
This special event, kicking off on September 9th, will feature four extraordinary Monday night dinners, each showcasing the talents of renowned Los Angeles chefs with rich immigrant backgrounds.
Starting September 9th and continuing each Monday throughout the month, guests can indulge in a unique Seven-Course Tasting Menu ($80 per person) served family-style, featuring dishes crafted in collaboration with Chef Abgaryan.
Each evening will highlight the diverse cultural and culinary heritages of the guest chefs, creating a vibrant tapestry of flavors that truly celebrates the richness of Los Angeles’ immigrant communities.
The Momed 10th Anniversary “Immigrant Chef Series” lineup includes:
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Chef Susan Yoon
Monday, September 9th
Chef Susan Yoon
Orsa & Winston, Wolfdown, 71Above
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Chef Nakul Mahendro – BADMAASH
Monday, September 16th
Chef Nakul Mahendro
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Chef Wesley Avila
Monday, September 23rd
Chef Wesley Avila
Guerilla Tacos, KA’TEEN, MXO Steakhouse
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Chef Vivian Ku
Monday, September 30th
Chef Vivian Ku
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Momed cocktails
Complementing the culinary experience, guests can also enjoy Five Specialty Cocktails and Five Specially Selected Wines by the glass, all priced at just $10 each.
But the celebration doesn’t stop there!
To keep the festivities going, Momed will offer Happy Hour “all night” at the bar from Sunday through Thursday all throughout September.
Additionally, in the spirit of giving back, Momed will donate 5% of the proceeds from each dinner to five organizations committed to immigrant and refugee affairs: Armenian Relief Society (ARS), Immigrant Center for Women and Children (ICWC), International Rescue Committee (IRC),Legal Aid Foundation of Los Angeles (LAFLA), and the Coalition for Humane Immigrant Rights of Los Angeles(CHIRLA).
Momed’s 10th Anniversary “Immigrant Chef Series” promises to be a flavorful and festive celebration of culture, community, and culinary artistry.
Don’t miss this special event and mark your calendars and make your reservation today!
For more information on Momed’s 10th Anniversary “Immigrant Chef Series” coming up on Monday, September 9th, 2024, Monday, September 16th, 2024, Monday, September 23rd, 2024, and Monday, September 30th, 2024, from 5:00 pm to 9:30 pm.
Please visit www.AtMomed.com to make your reservations, and for further information call Momed directly at 323.522.3488.
About Momed:
Momed, owned by Alex Sarkissian and short for “Modern Mediterranean,” offers a fresh take on the diverse flavors of the Mediterranean basin, emphasizing seasonality and sustainable ingredients. Since opening its doors in 2014, Momed Atwater Village has become a cherished dining destination in Los Angeles, known for its warm ambiance, inventive cuisine, and commitment to community. With Chef Vartan Abgaryan now at the helm, Momed continues to push culinary boundaries while honoring its Mediterranean roots.
About Chef Vartan Abgaryan:
As a child growing up in Los Angeles, Vartan Abgaryan was deeply moved by the way his family’s Armenian American culture celebrated all occasions, both happy and somber, with food. Inspired by the pure joy of cooking and how food brought many generations together, Abgaryan decidedly embarked on a career in the culinary realm. Educated at Le Cordon Bleu, Abgaryan graduated in 2004 and went on to cook at the famed Andre Soltner restaurant Lutece for one and a half years. In 2006, he moved back to the West Coast to be closer to his family, where he worked at Red Pearl Kitchen, followed by three years as Executive Chef at A Restaurant in Newport Beach. He then headed inland to accept the position of Executive Chef at Public Kitchen and Bar at the Hollywood Roosevelt Hotel, where he received 2-stars from the Los Angeles Times food critic and was mentioned as a ‘Restaurant to Watch’ in Esquire magazine by Food Writer and Critic John Mariani.
In 2012, Abgaryan joined the Eastside’s iconic Cliff’s Edge as Executive Chef. Here, he successfully took the eight-year-old neighborhood restaurant and made it relevant again. At Cliff’s Edge, Abgaryan became known for his highly seasonal approach to ingredients and his stunning presentation of dishes – Eater Los Angeles’ Matthew Kang commented that his dishes were “among the most beautiful plating in the city.” In 2014, Cliff’s Edge was awarded three stars by LA Weekly’s Restaurant Critic, Besha Rodell.
After a successful run, he elevated his role, quite literally, by opening 71Above – the highest restaurant west of the Mississippi, in July 2016. Since opening, the restaurant has received great critical acclaim and put Abgaryan on L.A.’s culinary heat map. Under his hand, 71Above was awarded 3-stars by LA Weekly, and Los Angeles Magazine named it ‘one of the Top Ten New Restaurants of 2016,’ with Critic Patrick Kuh remarking that “the experience is luxury that reflects on-point execution.” The Los Angeles Times’ beloved Jonathan Gold called his Suckling Pig dish “something out of a charcuterie dream.”
After serving over 300 diners a night at elaborate helicopter-hovering heights, Abgaryan had become one of the city’s most talented and respected chefs. When an opportunity presented itself to bring a refined culinary experience to Abbot Kinney Boulevard, considered by many to be “America’s coolest block,” he took it. Abgaryan’s culinary endeavor, Yours Truly, with partners Dave Reiss (formerly of Salt Air) and Paul Pruitt (Founder of New School), allowed him to focus less on the number of guests and work within a more intimate dinner setting. Continuing to build dishes blending flavors from many cultures, Abgaryan’s dinner menu exhibited a multi-cultural approach to each dish, combining ingredients from the Middle East, Asia, and Europe.
In February 2023, Abgaryan took on a new challenge as the Chef at Momed in Atwater Village, where he continues to bring his creative vision and dedication to seasonal, culturally rich cuisine.
Santa Monica’s Mon Ami “First Class to Spain” Sept 19 Experiential Dining Brings Barcelona to Your Table
Santa Monica ‘s Mon Ami “First Class to Spain” Sept 19 Experiential Dining Brings Catalonia to Your Table
If you’re not already familiar with Mon Ami, you’re missing out on one of Santa Monica’s tastiest hidden gems.
Tucked behind the crowds on Ocean Avenue, this hidden courtyard restaurant feels like the best-kept secret for cocktails and bites near the beach.
Nas Negahban’s Mon Ami “First Class Experience’ takes Your Tastebuds to Barcelona
Under the guidance of Nas Negahban from Pacific Coast Group, a seasoned traveler with a passion for authentic culinary experiences, Mon Ami strives to mirror the richness of Mediterranean cultures in every aspect.
The Mon Ami event series will launch September 19.
Reservations to the Barcelona First Class Series Event: https://resy.com/cities/santa-monica-ca/venues/mon-ami?date=2024-09-19&seats=2&query=Mon%20ami&activeView=list
Pricing is: $95 plus tax and gratuity for the 4-course food menu
Or $125++ for the food menu and 2 included drinks.
![Mon Ami Chef explaining tonight's dishes](https://dailyovation.com/wp-content/uploads/2024/09/MonAmi2-683x1024.jpg)
Mon Ami Chef explaining tonight’s dishes
Speaking on his inspiration and Mon Ami’s concept, Nas explains:
“I’ve always had a passion for building new concepts and brands across various industries.
We currently have a few restaurants in Spain and other countries
but Santa Monica is home. ”
Nas Negahban
Mon Ami is the true Mediterranean experience.
With an emphasis on a variety of culinary dishes and spices and inspired spirits with an enhanced flair attached to it from several countries located on or by the Mediterranean Sea such as Spain, Greece, Italy, France, Morocco, & many more with a lot of their food curated and selected from the local Santa Monica Farmers Market.
First Class Series Event on September 19 – Extraordinary Journey to Barcelona
The First Class Event Series includes 2 items from Mon Ami’s drink menu (specialty cocktails or wine)… and dishes from their food menu:
- appetizer
- first course
- second course
- choice of 3rd course
- and choice of dessert
If that sounds like a lot, it is. And not in a “I’m stuffed and need to roll home” kind of way.
Incredible flavor.
Diversity.
Filling.
But you leave feeling pleasantly fulfilled. Not heavy.
For me, that’s incredibly important.
Mon Ami’s First Class Series is a great idea for date night, for a casual business dinner, for a birthday or celebration.
Most importantly, it creates memories. It’s been a few days since my dinner, and I’m still remembering it and smiling.
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Mon Ami’s Blackberry Mojito
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Mon Ami’s Catelonia Margarita
Mon Ami’s Catelonia Margarita.
The dinner started with a light appetizer, perfect to ignite your appetite.
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Mon Ami; Amuse Bouche (Iberian Jamon with Burrata, Calabria Chile on a crustini)
Amuse Bouche (Iberian Jamon with Burrata, Calabria Chile on a crustini)
Light with a good crunch and subtle flavor.
Equally important, the perfect conversation starter. If your dining table has a quiet moment, the arrival of this plate sparks smiles, giggles and reactions.
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Mon Ami; Tapas Trio: Truffle mushroom, Chicken Mousse with a Pickled Onion, Spicy Tomatoes and Pepper
1st Course
Tapas Trio: Truffle mushroom, Chicken Mousse with a Pickled Onion, Spicy Tomatoes and Pepper
This is the first feel of diversity. Flavor, mouthfeel; each of the three delivered a different experience. From subtle, to bold, to a kick of spice.
Is your dinner Instagrammable? It is if you’re at Mon Ami.
All evening long diners were taking pics of their meals. Why? Sure, it’s delicious. But the plating. Beautifully well-designed and playful.
Mon Ami takes their flavor seriously, but has fun creating each dish into art.
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Mon Ami; Grilled Octopus with Patatas Bravas
2nd Course
Grilled Octopus with Patatas Bravas
The grilled octopus is tender and juicy, paired well with crispy fried potatoes and drizzled with red sauce. It made you hungry for what’s next…
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Mon Ami; Marinated Skirt Steak with a side of Spanish Rice and Roasted Zucchini
3rd Course
Marinated Skirt Steak with a side of Spanish Rice and Roasted Zucchini
Don’t forget, the 3rd course has options: steak vs pasta.
Choosing skirt steak because it’s commonly a tougher cut and I was curious to see how Mon Ami’s skilled chef would create a heavenly plate. Here, the marinade brought out the tender juicy flavor that we hoped for. Well-prepared.
Our table shared smiles, giggles and mmmm’s with each bite.
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Mon Ami; Crema Catalona with Shaved Chocolate and Berries
Dessert
Crema Catalona with Shaved Chocolate and Berries
Again, dessert offered choices. Dessert was between Crema Catalona and Sorbet. I chose the Crema because I wanted to see how the Chef and his kitchen would prepare the dish. His choices were impressive so far and I chose to trust his instincts.
I’m glad I trusted him.
It was perfect for me. To be clear, I don’t want a mountain of sugar. I want 5 bites of flavor and pleasure.
If tonight had been a date, sharing 2-3 bites each would have been the perfect evening to a perfect dinner.
Born and raised in Santa Monica, Nas is committed to elevating his hometown’s hospitality scene to reflect the sophistication of beachside cities he has encountered abroad.
This is present in every aspect of MON AMI’s ambiance, from its lush indoor-outdoor seating surrounded by greenery to its late-night live entertainment and picture-perfect cocktails. MON AMI is meticulously curated to enchant and immerse guests.
The event series will launch September 19 at the Mon Ami Santa location.
Reservation to the Barcelona First Class Series Event: https://resy.com/cities/santa-monica-ca/venues/mon-ami?date=2024-09-19&seats=2&query=Mon%20ami&activeView=list
You can also email events@monamism.com if you have any questions or want to book over the phone.)
Pricing is: $95 plus tax and gratuity for the 4-course food menu or $125++ for the food menu and 2 included drinks.
Mon Ami will offer a complimentary taste of the sangria upon arrival.
Taste Temecula, Fun Roadtrip South of LA ! Bold flavor, Rich fruit, lingering finish: Leoness Cellars earns 6 90+ Point Wines from Wine Spectator
Taste Temecula, Fun Roadtrip South of LA ! Bold flavor, Rich fruit, lingering finish: Leoness Cellars earns 6 90+ Point Wines from Wine Spectator
Temecula’s Leoness Cellars earns 6 90+ Point Wines from Wine Spectator
Leoness Cellars, a celebrated winery and restaurant in the picturesque Temecula Valley, has once again been honored for its exceptional winemaking prowess.
Leoness is a Temecula must-visit destination for wine lovers
In the latest review by Wine Enthusiast, six of its selections earned impressive 90+ point scores, further cementing Leoness as a must-visit destination for wine lovers.
In addition, Leoness Cellars’ restaurant was recently ranked in the top five best winery restaurants in the nation by USA Today, which has been praised for its stunning Temecula Valley setting and culinary team that masterfully fuses French cooking techniques with modern Californian cuisine to create a diverse menu designed to pair beautifully with its award-winning wines.
Temecula’s Leoness Cellars also ranks Top Five Best Winery Restaurants based on USA Today
These recognitions serve as a continued testament to Leoness’ unwavering commitment to producing wines of the highest caliber while delivering a fine dining experience for visitors from around the world.
Leoness Cellars’ six 90+ point wines include:
- 2021 VS Syrah Alessandro Vineyard, Summit Block (92 points) – This Syrah stands out with its intense flavors and remarkable aging potential. Wine Enthusiast writer-at-large, Matt Kettman notes, “Baked fruit and woodspice on the nose, with hickory smoke and rich berry flavors on the palate. Ideal for cellaring until 2039.”
- 2021 VS Syrah Alessandro Vineyard, Foundation Block (92 points) – Celebrated for its complexity, this wine offers a deep blend of rich fruit and earthy notes. Kettman describes it as featuring “roasted fig, black plum, and fig flavors, heavily spiced with nutmeg, clove and allspice.”
- 2021 VS Syrah Dragon’s Den Vineyard (92 points) – Known for its bold flavors and smooth, lingering finish, this Syrah boasts “Cabernet-like aromas of pepper, cocoa, and dried berry, with charred plum and berry flavors complemented by bay leaf and anise,” according to Kettman.
In addition to these standout selections, three other wines have also achieved critical acclaim but are currently sold out: The 2021 Signature Series Grande Mélange (91 points) captivated with its balanced ripe berries and subtle spice
The 2021 Signature Series Eloquent (90 points) showcased Leoness Cellars’ artistry with its rich, silky texture and refined barrel notes.
Finally, the 2021 Signature Series Syrah (94 points) was celebrated as a collector’s item, praised by Wine Enthusiast for its rugged, earthy aromas and complex flavors.
In addition to its success with Wine Enthusiast, Leoness has also earned the distinction of ranking number five in USA Today’s 2024 list of Best Winery Restaurants in the United States.
The Restaurant at Leoness Cellars has risen in prominence not only for its award-winning wines but also its “stunning views of both the vineyards and surrounding mountains, creating the perfect backdrop for dining and drinking.”
USA Today describes The Restaurant at Leoness Cellars as a culinary gem, where seasonal fare, such as wild mushroom risotto and grilled local yellowtail, are expertly paired with Leoness Cellars’ wine selections, creating an unparalleled dining experience. The accolade highlights the winery’s commitment to excellence in both winemaking and hospitality.
“We are honored to receive these prestigious accolades from both Wine Enthusiast and USA Today,”
Rebaux Steyn
CEO and co-founder of Temecula Valley Winery Management and owner of Leoness Cellars
“Crafting exceptional wines and creating unforgettable experiences for our guests is the cornerstone of what we do. We are proud to be recognized for our achievements in both areas.”
As Leoness Cellars continues to garner recognition for its exceptional wines and dining experiences, guests are invited to explore all that the winery has to offer.
Whether through guided wine tours, educational tastings, dining or weddings and special events, Leoness Cellars delivers the perfect wine experience in the heart of Temecula Valley.
To learn more, visit www.leonesscellars.com.
ABOUT LEONESS CELLARS: Founded in 2002, Leoness Cellars is a prestigious winery and restaurant situated in the scenic Temecula Valley of Southern California. Renowned for its exceptional wines and innovative approach, Leoness Cellars offers a rich array of experiences, including guided wine tastings, immersive vineyard tours, a vibrant wine club membership program and engaging wine education sessions.
Guests can savor a unique dining experience at the top-rated Restaurant at Leoness, which features a sophisticated blend of French cooking techniques and modern Californian cuisine curated to create a diverse menu that pairs beautifully with its wines. The estate also serves as an elegant venue for weddings and special events, providing an unparalleled setting for creating unforgettable memories.
Discover more about Leoness Cellars and its offerings by visitingwww.leonesscellars.com.
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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Oregon Wine’s Le Cadeau Vineyard Offers Complex Pinot Noir and Dazzling Sparkles – Wine Review
For nearly 30 years Oregon’s Le Cadeau Vineyard has been producing amazing wines, cultivating a loyal audience and earning worldwide attention for their grapes and wine rosters.
Founders Deb and Tom Mortimer
The founders, Deb and Tom Mortimer, will tell you the secret to great wine isn’t a secret at all. It’s actually quite obvious and staring everyone in the face. It’s the grapes. Respecting the grapes and carefully protecting and supporting their process; it’s the difference between mediocre wine and the excellent wine that they strive to produce year after year.
They grew from six acres to sixteen, and planted Pommard, Dijon clones 667, 777, 113, and 115, Mariafeld (a Swiss Pinot Noir clone) starting on the south slope of Parrett Mountain, in the Chehalem Mountains AVA.
From the beginning, Le Cadeau’s location produced noticeable magic. Vibrant aromatics. Intense fruit forward flavors with glimmers of spice and earthiness usually not often found in young Pinot Noir wines.
Le Cadeau Vineyard
Find Le Cadeau Vineyard on the southern tip of Parrett Mountain near Newberg, Oregon, in the Chehalem Mountains AVA.
The 16-acre vineyard benefits from high-elevation (610’ – 725’) developed and planted with one focus – growing distinct and complex Pinot Noir.
The vineyard delivers based on a combination of soils: Jory, Nekia, and Witzel soil (a very shallow, broken basalt). On the East side, a cross between Jory and Willakenzie.
One of the wines tasted today, Merci Pinot Noir – comes from an assortment of new plantings of heirloom clones, including Mt. Eden, Calera, Swan and Jackson.
Le Cadeau Wines
2018 Merci Reserve Pinot Noir
2018 Merci Reserve Pinot Noir
From Winemaker Jim Sanders, it’s a blessing in the bottle, or as they’ve said a ‘Merci’ thank you. After a taste, with a grin on your face you might say the same as you pour your second sip.
Ruby in the glass. Red currant, red plum, blue berry, peach, orange peel on the nose. White pepper, vanilla, boysenberry. Nice, velvety medium body with medium tannin and a very pleasant finish. Perfectly paired with lamb, turkey, roasted chicken.
Blanc de Noir 2017
Winemaker Steve Ryan and his team produced a classic representation of Blanc de Noir, minimizing skin contact, fermenting in both Stainless steel and French oak.
The result is a very drinkable potion. Subtle apricot with pronounced pear on the nose. Green apple, lemon zest, pasty and flirty touch of cherry on the finish. Pair it with garden salad, light appetizers, even a light chicken dish.
Le Cadeau Wine Club
Wine club membership has three level: Platinum, Gold, Silver with tiers that include discounts per shipment, access to limited releases, invites to events and parties, and complimentary tastings at the Dundee location.
Learn more about the Le Cadeau Wine club membership here
Visit Le Cadeau
Located on Highway 99W in Dundee, just 45 minutes from Portland and 30 minutes away from their vineyard, off-site tasting room is inside The Dundee hotel.
1326 N Hwy 99W, Suite 101
Dundee, OR 97115
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LA Loves Cocktails! Now Madre Mezcal offers a Gateway to a Better Taste
LA Love Cocktails! Now Madre Mezcal offers a Gateway to a Better Taste
Today’s conversation is with Ryan Fleming from Madre Mezcal. The LA nightlife veteran reveals his time working behind the bar in some of Southern California’s hottest spots, as well as the inspiration that got him to travel to Mexico, discovering Mezcal. The aroma, flavors, science and food pairings for Mezcal.
Love Tequila? Discover the Gateway to better taste with Madre Mezcal’s Ryan Fleming
This conversation has been edited for length and clarity. For the full, unedited conversation, visit our YouTube Channel.
“…I’ve been a big Mezcal lover before I ever sold it…”
Joe Winger: Can you share the behind the scenes or how the brand itself was created?
Ryan Fleming: I’ve been a big Mezcal lover before I ever even sold it or made a dollar doing that. So I got to actually meet Ron Cooper, who is the legend that started the Del Maguey label back in 2011.
I got to drink rabbit Pachuca with him and all these other amazing things. The reason I bring him up is he’s a kind of one of the people that we look up to, how to sustainably bring a brand and how to create culture that crosses boundaries in a sense.
He has a beautiful book that I recommend anyone to read if you haven’t read Ron Cooper’s book.
But we share a similar story. One of our founding partners, Tony Farfalla and one of my good friends, Stefan Tony’s an artist and he was literally traveling through Oaxaca doing documentaries and embracing the art and culture. He happened to meet Jose Morales, which is the first family we ever worked with.
If you have original bottles of Madre [Mezcal] before the labels have changed, it used to say Jose’s name on the bottle.
So Tony was bringing bottles back to Brooklyn in plastic water bottles and it snowballed. His friends in Brooklyn were like, this stuff’s great. Started out in plastic water bottles in 2014. I think it was 2016 when our first glass bottles actually came by and we became like of a more legit brand and company. But it started with Tony and Stefan; and they brought on our CEO and COO, Chris and Davide.
Chris actually is one of the founding driving forces in the electronic scene in the 90s in Europe. Chris comes from a very artistic, music based background. Then he went on to work for some bigger alcohol brands in the vodka world.
Davide, who is our COO, my direct boss, who I love, is Italian and his whole family built furniture and he got his big break by importing and bringing furniture over [to the United States]. He also works with a beautiful high end apparel line.
“…everyone has a very unique artistic background, which really reflects the brand and the label…”
So everyone has a very unique artistic background, which really reflects the brand and the label. Just not wanting to make a quick buck and actually make something we can stand behind and believe in.
As the families now blossom into four, we use three: the Vasquez family, the Blas family and the Morales family are our three main producers for our red and black label, which most people are familiar with.
We just brought in Moises and he’s actually from Santa Catarina Minas. That’s a little town where all they really make is their production. It’s a town known for nothing but clay pot distillation. So if you actually use a copper pot in, in Manera and Santa Caterina Minas, you’re looked at as what are you doing? That’s not what we do here.
He’s our last and newest producer and he may be the most cowboy of them all, and he’s my favorite.
When you get to Tlaxcala, you have to walk over like a little rope bridge over like a river and stuff into the hills of Minas to see his production, and he’s got his grandfather’s old still, and he’s got his mom’s little kitchen that he wants to reopen, and it’s like a restaurant. But if you and I were to look at it, it just looks like a backyard set of tables and chairs with a cooking center.
No, this is a restaurant for the village. It’s really beautiful down in Minas. I recommend everyone, if you get a chance to go down there, it felt like the jungles in Costa Rica, cause it’s up near the hills and it’s just so green and lush up there.
“…I’ve been working in the alcohol industry for almost 15 years …”
Joe Winger: What got you down there? Was it for a vacation or for Mezcal?
Ryan Fleming:
So I’ve been working in the alcohol industry for almost 15 years and I worked for the Houston Hospitality Group for over a decade, helping run programs and menus. I worked for a couple other restaurants, but I used to work for Stillhouse Whiskey, which many people remember the terrible flavored moonshine in a gas can.
Yeah I actually sold that. I did pretty well, there was always one flavor that someone loved. I had the mint chocolate chip and I would keep it in the freezer to take care of my sweet tooth when I didn’t have ice cream. So that’s how it started.
My buddy, Stefan, who’s one of the founding partners goes, “Hey, we got this Mezcal company.” I was just basically consulting for free lunches.
One day he goes, do you want to go to Oaxaca? And I went, absolutely.
I familiar with going down to Mexico city, but I’d never been as far South as Oaxaca. So I jumped at the chance.
[Meanwhile] we all got an email from Stillhouse saying “Hey, I know things are being shaken up right now, but trust me, everything’s fine. Don’t worry about it.”
That weekend, apparently the whole team got laid off, but I didn’t get the email untll I came home Monday. They’re saying, “Ryan, are you going to be okay? Do you need help finding work?”
So I went down to Oaxaca, met the families, broke bread with Jose Morales, got to meet his mother who blessed the roast and cooked us dinner. They offered me a job.
That was started my journey about six years ago with Madre [Mezcal ]and I’ve been with him since.
Fleming motions to tattoos on his arms and hands.
Discovering Madre Mezcal
I have it tattooed on my hand right here. I have it tattooed on my palm right here. And I think I have another one on the inside of my leg too. We do tasting events and we’ll have pop up tattoo artists all the time.
Tequila vs Madre Mezcal
Joe Winger:
You mentioned the tastings and the education. Are there quick lessons that you teach the most often?
Ryan Fleming:
Basic production, culture, financial, environmental and economic sustainability.
I don’t think people understand that Oaxaca is the second poorest state in Mexico. Everyone thinks the Mezcal boom must be bringing so many jobs, but it really only affects about 20 – 40,000 people that live in Oaxaca for the production,
Mezcal is great because it does bring some financial sustainability to the families. Jose started off driving a taxi to pay his bills and now he’s making Mezcal in his family’s tradition. His whole family, his cousin, his uncles, they all make Mezcal for a living now.
There’s so much culture behind it. Even the old argument of did the Spanish bring over copper stills and that started distillation or does it go back to the Aztecs and Mayans? Because they found distillate and pottery from 3000 years ago. It’s those little nuances.
People really like to talk about the environmental, but giving back to the people down there by not just buying product, but giving them some ownership, which Madre does do, so that everyone has a little bit of skin in the game.
So I think Sustainability, whether it’s environmental, economical, cultural, and production. Those are the things I really like to talk about.
Joe Winger: What is the basic difference between mezcal and tequila? Or is it more complicated?
Ryan Fleming:
You could say production techniques, additives, mass production are probably the three biggest differences.
Tequila can only be made with one agave. It’s a blue weber. Mezcal can be made with the other 47-ish varietals, and that number is always fluctuating, based on classification and family genius.
Production is the big one. Tequila is made in massive factories and made with either chemicals or steam for the most part.
Whereas mezcal is actually made by hand, roasted in an earthen oven. The biggest thing that separates Tequila and Mezcal is the 1% additive rule.
Tequila can have up to 1% by volume additives, and they don’t have to tell you. That’s why certain large brands will say 100% Agave, but it’s full of additives, because it doesn’t take much with modern chemistry. Just a couple drops of glycerin or vanilla extract to change the flavor and hide all the nuances.
Mezcal can’t have any additives by law.
Joe Winger: Can we walk through the roles and responsibilities between the families that produce Madre Mezcal?
Ryan Fleming:
Yeah, the four families. Let’s start with Jose Morales. Him and his brother both make mezcal. Now they produce for us in the US exclusively. We encourage all of our families to continue making mezcal to trade. They use it for a local economy.
Every time I go down there, [their operation is growing]. When they started, they had three stills. Now there’s 12 up and running and they have solar power. It’s just so crazy to see how much the transformation has happened.
The original recipe, the blend of cuishe and espadine at 90 proof, that’s his family’s recipe. So we expanded that and we brought on Carlos Blas and the Vasquez family. Unfortunately, Natalio the father passed away a couple of years ago.
His daughters are now producing in the family’s tradition and we take whatever we can from them.
But what we do, that’s a little bit different is, we started out when it was just Jose, he was making the blend himself. Now we have them make the espadine and the cuishe separately.
All three families are part of the process. Sometimes we just get cuiche from Jose. Sometimes Carlos makes all the espadine, but Carlos is like a master blender.
We blend a cold style like Scotch does. Even though it’s not the most traditional way, all the distillation and process is as true as it can be.
But by blending post distillation allows us to keep consistency, which was a huge problem because every batch with your wild fermentation, your wild yeast and all these beautiful nuances, it’ll be inconsistent as you grow as a brand. It was hard for us to keep consistency.
But by blending multiple terroirs and three different families’ production, we can keep a consistent product that tastes the same as well as expanding and bringing on more families to help instead of just going to a large factory house and not making what I would call “traditional Mezcal.”
Joe Winger: So focusing on your background, you mentioned that you’ve been a bartender in the LA nightlife. Any memorable adventures or lessons you can share?
Ryan Fleming:
There are some stories I could tell that I probably don’t want to share publicly. But there are some amazing stories I can tell.
One of the oddest experiences I’ve ever had, I worked at Good Times at Davey Wayne’s, which is one of the most famous bars in the Hollywood nightlife in the past decade.
Paul McCartney showed up at our door.
But because our staff is younger and our door guys are a little bit younger, they thought it was an old weird British man that just showed up and they turned Paul McCartney away from the door.
‘Holy crap, is that Paul McCartney’?
He was like, do you know who I am? The guys [were like] ”We don’t care.” Like straight up, blowing Paul McCartney off. One of our managers came out and was like, ‘Holy crap, is that Paul McCartney’? And they’re like, wait, the guy from the Beatles?!
My manager ran out, “Please come back,” and Paul had a great time at the bar. We got him a special little area to sit down. It was a packed Saturday. It’s not a nightclub where we have gated off [areas]. Even if you reserve a table, people are inches away from you where you’re sitting at your table.
Justin Bieber showed up one time and everyone went nuts. He comes in, walks around, does a loop, comes out and goes, “I thought this was a hip hop club.” and just left.
It was a 1970s themed bar and we played nothing but 70s music.
The dichotomy between the two different generations and to see them all melt into one location was one of the coolest things about working at that bar.
Joe Winger:It’s so crowded because it’s so popular. The Houston Brothers always do such a good job.
Ryan Fleming:
Yeah. The cocktails are still really good too. For as much volume as we used to do there, the biggest thing is how can I make a really beautiful cocktail that’s still cost effective and doesn’t take 12 steps. We got really good at batching stuff and figuring out how to infuse things. Luckily our back of house was just the most amazing. Mariano is the best barback I’ve ever had in my whole life. He’s still there.
He is just a workhorse that got all the infusions. He would cook, he would infuse all of our products and he was just great. Even if we just did a jalapeno infusion on our tequila, if it got too spicy, he could break down the ratio and water it down with more products so that we could keep the spice level approachable.
Joe Winger:
What is the secret to high quantity yet high value cocktails?
Ryan Fleming:
Batching is definitely the way to do it. Any of your alcohols that are shelf stable, you want to put all of those in the proper ratios in a bottle.
Instead of grabbing a modifier and your base spirit and another modifier, you’re grabbing one bottle with a special tape at the bottom, so you know which cocktail it goes to and then all your fresh stuff.
You can’t batch the fresh stuff. It has to be separated because you put citrus in something and it goes bad in three days. Now the whole batch is bad. So keeping your fresh stuff separated.
Joe Winger: Back to Madre Mezcal. Obviously the bottles themselves are where all the power is. So let’s talk about labels and taste profiles.
Ryan Fleming:
People love our labels. Our branding is top notch. It’s one of the first compliments we always get. “Oh my God, I love your branding.”
Madre Mezcal Artesanal
Looked at Oaxacan culture and some other like medieval culture and combined the art from the two.
As far as the red label it’s the woman on the bull. It’s a really beautiful message of Mother Earth coming down and starting to share humanity and move across the world to plants and spread love. That’s why she’s on the bull. It’s the combination of animal, Mother Earth, and humans.
Madre Mezcal Espandin
The black label is a beautiful logo of a woman on the ground. She’s planting and spreading the seed of life that gives us agave and flowers and fruit and vegetables and everything else.
Madre Mezcal Ancestral
The ancestral is this beautiful clay bottle with old clay vessels from Greece that carried wine with the fluid coming out and it’s supposed to celebrate the ancestral way of making mezcal and clay pots and clay distillation.
I always love telling the story of people who say mezcal is not supposed to be aged, which is a true-ish statement in my opinion. But back in the day, everything got transferred in barrels. So Mezcal would accidentally get aged in barrels because it would travel from town to town on horseback after the product was made.
So the idea that Mezcal was never aged is it wasn’t aged on purpose.
Mezcal was accidentally aged in wood. The traditional way that people would age Mezcal is in glass and they would hide it underground.
I always tell people, if you have a beautiful bottle of Mezcal, you should open it and take it out and put a wine cork in it, or at least crack the bottle and get some air because it really lets alcohol open up and aerate.
Mezcal benefits from a resting period. Pouring it in a nice open glass, like a snifter or a wine glass, letting it sit for about 5-10 minutes will really open it up.
Madre Mezcal tasting notes
Madre is designed to be less smoky. I really hate the term smoky. I like the word roasted because what you’re tasting is like barbeque.
You’re tasting the roasting of the agave and the charcoaling and the burning of the outside agave which will affect the sugars, the caramelization.
Madre really was designed to be a more approachable mezcal. We call ourselves ”The gateway to the category.”
We want to bring people from tequila over to Mezcal so you can explore what agave spirits also have to offer.
It’s bright, clean, and smooth. I always compare it to a really nice, made tequila.
Our Espadine is actually a close cousin of [tequila’s] Blue Weber. It tastes really bright, clean and smooth. But you’re going to get some of that minerality and smoke in the end.
Like easy drinking with some earthy aromas.
Joe Winger: That night when I met you, what you handed me was my first taste of the night. I love that it was so pure and smooth. It didn’t clog up my mouth for the rest of the night.
Ryan Fleming:
I’m like you. I want to have 2-3 cocktails a night. Not just one and my palette’s done.
Our Espadine to me is a 2-3 second palette. It clears up and you get like a breath and it’s fading. Our Ensemble goes on for 10- 12 seconds. From sweet vanilla to chocolate to mineral and then to smoke. Then the smoke fades and you get just a really beautiful, crisp. It’s viscous. You can feel the oil in your mouth when you swirl it around and it makes the best Negroni.
Joe Winger: Let’s talk about food pairings.
Ryan Fleming:
I want to know if this caught you off guard, but it’s Italian food.
Very rich foods. These beautiful Mezcals are light and almost floral and fragrant, It cuts through the richness and creaminess of food.
That’s why mezcal and chocolate are consistently paired together, but that was just way too easy. There’s always mezcal chocolate pairings, but like a really nice Italian dish, something creamy and rich, like an Alfredo or a really well done piece of pizza, like a margarita or a white sauce pizza.
“…I want to know if this caught you off guard, but…”
We are working on doing some [pizza] pairings with some places in LA. Do a different slice of pizza with three different cocktails of Madre and then have a tasting at the end.
Chocolate has a big part of Oaxaca too. You can’t not have some chocolate and mezcal at the end of the night.
Espresso martinis are so hot again right now. Try making one with mezcal instead of vodka and just [see] how coffee helps open up the agave and the notes, and you’re going to get so much more going on in your cocktail.
If you pair a nice espresso martini with beautiful, dark chocolate from Oaxaca. That is your final cocktail at the end of the night, it won’t let you down.
Joe Winger: You mentioned replacing Mezcal with vodka in a martini, are there any traditional or more common cocktails we should also try replacing Mezcal in?
Ryan Fleming:
When I tell you this, it may blow your mind. Most gin cocktails are a little bit better with Mezcal.
There are certain times you need botanicals, but a lot of really good classic gin cocktails, if you sub them for Mezcal, are absolutely fantastic.
Joe Winger: I’m shocked because most gins have such unique aromatics.
Ryan Fleming:
Which Mezcal has so many of those same unique terpenes going on that it changes the cocktail, but it works.
So instead of having botanicals, you have all these beautiful vegetal and mineral notes that just come from agaves.
Joe Winger: What are the biggest misconceptions in the world of Mezcal?
Ryan Fleming:
A lot of people have a misconception, especially on the trade side, that we have grown exponentially. It’s been a lot of hard work. People think we have this massive team behind us. There’s less than 20 of us on the whole team. That includes our team down in Oaxaca, who watches over manufacturing and production for us down there.
We don’t have an office. We have a little tiny apartment in Venice for meetings.
A lot of people don’t understand the hard work that goes into creating a small brand. It’s just a lot of people working hard to create beautiful Mezcal, especially the families.
People [unfairly comparing it to] tequila. What do you mean, we can’t get more? Why is it so expensive? We have people going out hand collecting wild agaves and harvesting espadine. All of that is hand cut, hand chopped. I’ve hand cut agaves with the families.
None of this is industrialized or mechanized like tequila.
Appreciate every drop of mezcal you have, because someone put a lot of love and labor into it.
Joe Winger: Ryan, as we wrap up, let’s talk about where can learn more about Madre Mezcal?
Ryan Fleming:
We have a beautiful Instagram. Madremezcal.com is our website.
We also have this Instagram called mezcal. Learning and it’s a little short videos and little blurbs to talk about production, families, history, and culture. It is focused on Madre, but it’s not just Madre, it’s Mezcal as a whole.
If you want to know more about our families who produce, where it’s made, you can find all that information on madremezgal. com.
Our bottles are in most of your nicer bottle shops, liquor stores. In California, we’re lucky enough to be in Trader Joe’s for the Espadine and Whole Foods has our Ensemble.
If you can’t find it, go to madremezcal.com and we ship bottles to almost every state in the U S.
We’re in nine countries, too. Australia. All over Europe, Costa Rica. We’re working on Japan and South Korea as well. So I’m just excited to see the culture of mezcal just expand beyond just America and see how excited because I, when I talk to people that are in London or, people in Australia, and they’re so excited about the idea of being able to get mezcal.
Joe Winger: What is the future for Madre?
Ryan Fleming: I can’t tell you about the big one.
But, [exciting things for] our Ancestral, which is pretty new and every batch of that’s going to be hand numbered and labeled.
We’re going to start doing small batch productions that will be very limited. Then the desert waters, which we have ready for summer.
To learn more about MadreMezcal, visit MadreMezcal.com. Find them on Instagram at MadreMezcal
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Your Coffee Can (and Should) Taste Better, explains Maurice Contreras at Volcanica Coffee
Your Coffee Can (and Should) Taste Better, Maurice Contreras at Volcanica Coffee
Just about everyone has their coffee preferences. But the truth is, most of us aren’t enjoying coffee the best it can be and we don’t even know it. The beans, the grinding, the flavor (or lack thereof).
And before you ask, nope, good coffee doesn’t need to be expensive. Actually most great coffee is more affordable than the bad stuff you’re currently drinking. True story.
But I wanted to get answers and advice from a coffee expert, so I had a conversation with Maurice Contreras from Volcanica Coffee.
Maurice Contreras, Volcanica Coffee
Native Costa Rican Maurice Contreras started Volcanica Coffee to import excellent-tasting coffee from volcanic regions, such as his homeland, to consumers. He started the company in his garage and now operates a coffee plant near Atlanta with 20 employees, including his wife and two adult children.
What is your favorite thing about coffee?
My favorite thing I like about coffee is really the flavor. That actually was how I got started. I’m from Costa Rica and for a long time I would do annual trips with the family. It was a family vacation. One of our trips we did a coffee farm tour. And just got to learn about coffee. And this is back in 2004. One of the things that dawned on me is how coffee in Costa Rica was so much better than coffee in the United States. I just didn’t understand why a 3rd world country had better coffee. The quality of coffee in the United States has really come down over several decades. So that’s when I thought that there was an opportunity to bring better tasting coffee or specialty coffee as it’s known today to the United States. That was really how it got started. It really was more about the flavor and just enjoying the richness of a Costa Rican coffee.
Is there a simple reason why first world coffee just isn’t as good?
Yeah, the general sense was because it became more of a highly produced, big production, big coffee house; and I’ll tell you a quick story. A lot of people don’t know this, the word Maxwell House, it actually is a chain of hotels. Some of them are still in existence. And so Maxwell House started from the Maxwell House Hotel in Memphis, Tennessee. They served breakfast and they had really good coffee and it became really popular. It became very famous, and then eventually it became its own brand Maxwell House, and then it ended up getting acquired by corporate conglomerates. And that really good tasting coffee just turned into [not-great] coffee.
So that’s really what happened to coffee in the United States. At one time, back in the 1920s, 1930s, 1940s, people would really appreciate good coffee and then just kind of lost sight of what good coffee was.
From a coffee lover’s point of view, what would you say to convince them to give your coffee a try?
That coffee really is an enjoyable drink to be appreciated and enjoyed for the flavor of what it is. It’s not just something to wake you up. But really coffee and all the different varieties, there’s a lot of flavor notes, a lot of different flavors to be enjoyed. A lot of it depends upon the different regions. My recommendation is try it out and get some good coffee with some flavor notes that you enjoy. Like, for example, Ethiopian coffees, they have a lot of berry notes, a lot of fruit tones, even red wine notes. Some of those things can really open up people’s perspective on coffee.
Before we jump more into coffee, I wanted to ask you about your background as far as the work you did before Volcanica Coffee
My career was in marketing specifically I was in the wireless telephone industry. It really was just about creating a brand. I was part of the startup team at TracFone Wireless which is now a part of Verizon. I was the National Director, I created the brand. In fact, there’s still a lot of things in the brand that I created. I had a passion for marketing.
It was kinda like, “Hey, gee whiz, what if I created my own brand and just created a business?”
And so I actually was on a hunt for a couple of years thinking what would be a good business? And then I just kind of stumbled on coffee because it was staring me in the face.
There’s such a message in there. The success you’re currently riding is because you took industry knowledge of marketing, a personal passion for coffee, and took the risk of putting them together in a business start-up.
Yep, that’s true. It was a risk because I was making a good living, I had a young family, I didn’t wanna affect any of that. It was something part-time, working nights and weekends, that’s how it all started out. I
How did your family feel about that? Was there anxiety?
It was definitely a struggle and I loved spending time with them and being with them. But part of how I resolved that was I would just wake up early in the morning and spend 1-2 hours before I had to go to work doing this. I didn’t want to neglect my family and I didn’t.
There’s so many people out there who aspire to take those steps and they always find reasons not to, but you found a way. When people are drinking your coffee, they’re not just drinking delicious coffee, they’re supporting someone who took a huge chance, who followed his passions.
So segueing to the actual coffee part now.
Your website mentions coffee regions and how the region’s soil contributes to the taste. A lot of our audience who’s into food and wine will realize the terroir aspect is very familiar to that.
Can you pick two or three regions and explain their soil and how it contributes to the taste?
I’ll start with African coffees. Their soil is very unique. Coffees from Africa tend to have a lot of berry notes, a lot more flavor of fruit which is very unique and very different compared to coffees from Indonesia.
Indonesian coffees tend to be lower in acidity. Acidity provides flavor but they’re still very good tasting coffees, even though they’re lower in acidity.
Also the coffee in Indonesia, Sumatra, for example, Papua New Guinea, and even Hawaiian Kona coffees, those tend to have a lot of boldness. When you taste the cup, your mouth just tends to [recognize] that bold flavor, which you don’t get in African coffees. So those are a couple examples.
So really it is like old world wine versus new world wine. A noticeable difference in mouth feel depending on what region you’re going after.
When people ask, Hey, what kind of coffee should I buy? I always ask, what kind of flavors do you like? Start there. Then for people that are experimenting, try different coffees from different regions.
You mentioned that you’re from Costa Rica. So tell us more about the Costa Rican volcanic regions.
It’s the most popular coffee growing region in Costa Rica, the Tarrazu area, which is very mountainous, goes up to 5,000 feet above sea level south of San Jose. Very steep.
The coffee beans, because of the volcanic soil, have a lot of flavor. It’s a very mild flavor, but very flavorful as well. And because of the elevations, the beans are also very dense. They’re a harder bean. In fact, there’s a designation strictly hard bean that is used in the industry because of that.
Being from Costa Rica I came here [to the U.S.] when I was a baby. My mom would tell stories about how she would assist with her father, which is my grandfather, in the harvest. Because my grandfather was a teacher, he would work out in the rural areas of Costa Rica where the coffee bean farmers worked. They would assist during harvest time with picking coffee beans off the tree. There was the connection going back a couple generations in our family.
There has been a coffee influence throughout generations of your family.
Yes. For decades, maybe even a century, coffee was the number one product for Costa Rica. Today it’s tourism.
I’m glad you brought up tourism. We cover a lot of travel. If somebody wanted to visit Costa Rica, maybe even a specific coffee lover, is there a place you can recommend to come visit?
One of the farms that we work with actually has an Airbnb right on their plantation. We’ve had several customers that have made trips there and have gone and stayed at the house. It’s gorgeous.
More people are working from home and making coffee at home. A lot of us making coffee wrong. Can you just walk us through step by step the best way to grind and brew your coffee?
The single largest improvement in the freshness of your coffee is by grinding your beans at home. A lot of people don’t know this: buying ground coffee, because it’s in smaller particles, tends to deteriorate very quickly. So you’re not enjoying the best of what coffee can be.
So first of all, grind at home and it’s the type of grinder.
We recommend a burr grinder. The other type of grinder is a blade grinder, which is a cheap type grinder, which does not do as well as a burr grinder.
Second thing is you wanna match your grind type to how you’re brewing. So there’s different levels, how fine or how course you want the coffee. If you’re doing a French press, you want to have a coarse grind. The opposite spectrum is an espresso grind. It’s almost like very fine sand. So if you had coarse coffee and an espresso maker, you’d have a bad cup of coffee. And the opposite too. If you had a French press where you’re using espresso ground coffee, you would not have a good tasting coffee. A lot of it has to do with the extraction and this is the chemistry behind coffee.
Then in the middle of that would be like a traditional drip grind, which most people have which is a medium coarseness of a grind type. That works best to pour over or a drip grind.
Once you buy the equipment, you’re saving quite a bit of money by doing this all at home. More value and quality out of doing it at home?
Oh yeah. A cup of coffee outside can cost $3-6. At home, 50 cents per cup. Plus you’re controlling the flavor, how hot it is and how fresh it is.
How many cups do you think the average coffee person drinks per day?
The average is between one to two cups per day. Wall Street Journal says 66% of Americans have had coffee within the last day.
So with volcanic, you’ve mentioned low acid. Tell us more.
Low acid coffee is actually a natural occurrence. There’s no additives that need to be added, at least we don’t add anything to our coffee. It’s just how it’s sourced. How it’s brewed also affects acidity.
So for example, the cold brew method tends to lower the acidity of coffee. Even more than if you brewed it traditionally in a drip grinder. It benefits people who suffer from acid reflux; and different types of indigestion abnormalities can benefit from low acidic coffee just because the pH is a higher number.
We have a lot of customers thanking us because they could not drink coffee before they heard about our low acid coffee, so now they can drink coffee again.
We have a blend of different coffees called the low acid coffee, plus 12 or 15 other coffees that are also rated as low acid. We rated them, we’ve done the pH levels on all of them, and all of them fall into that category of being lower in acidity.
Volcanica has built up a really strong community on your social media avenues. What have the results been like?
We’re on all the major socials: Instagram, Facebook, Twitter, TikTok. It’s very easy to find us. We take customer feedback really seriously. We’re always looking for input and ideas.
We’ll get a request [to] carry a type of coffee or coffee from a region and we’ll always look into it.
We offer 100% customer satisfaction. We take returns, even when the customer just didn’t like a coffee, which is no fault of ours.
When someone does suggest a new bean, a new region, is that an easy outreach to investigate, or is that a whole process?
It is a whole process.
What’s a great online shopping strategy for finding the right coffee beans?
Align yourself with a brand that has a quality product. Look at customer reviews, their roasting technique. Then it’s a matter of what type of coffee do you like? What flavor notes? Something mild? Berry notes? Lower in acidity?
So I go onto your website to buy some beans. What’s a safe way to pick a bean that I’ll probably enjoy?
We carry over 150 different coffees, which is a lot. Visiting our website you have to know your preferences. Having some [filtering/search ] tools out there would be beneficial to people helping the selection process, that’s actually on our roadmap for the future.
Part of the reason why we have 150 coffees is because we’ve been listening to our customers over the years.
Tell us something about Volcanico Coffee that not everyone knows.
We love to give back. We’ve been blessed, we’ve been very successful, so we donate 1% of our website sales to an organization called Charity Water. They build water projects in impoverished communities around the world. This year we’re actually sponsoring a well in Ethiopia for a particular town. We know that we buy a lot of coffee from Ethiopia and we’d love to give back to them.
What is the future of coffee?
The future of coffee is specially curated lots. We call them our “Private Collection”. Farmers that are actually fermenting their coffee with mango, peach, different types of fruits. We have a few of them right now. We’re hoping to be carrying more in the near future.
Our audience is listening right now. What would you like them to do?
If you’re interested in finding out more about coffee and experiencing coffee, start exploring. We offer a great cup of coffee. Great different flavors and varieties. We even offer decafs, flavored coffees, something for everybody.
Website: https://volcanicacoffee.com
Facebook: https://www.facebook.com/gourmet.coffee.beans
Twitter: https://twitter.com/VolcanicaCoffee
Instagram: https://www.instagram.com/volcanicacoffee
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