LA June 1-2: Mama’s Boy Cookies Set to Bring Flavor and Impact At LA’s The Women’s Expo
Mama’s Boy Cookies, based out of Oceanside, California, will be attending The Women’s Expo in Los Angeles from June 1-2, and is looking to make a serious impact.
Mama’s Boy Cookies set for LA’s The Women’s Expo
Joey Pass, owner and operator of Mama’s Boy Cookies, believes that his cookie recipes have what it takes to compete with top players like Crumbl, Mrs. Fields, and Great American Cookies; aiming for success at events like The Women’s Expo, FoodieLand, and other major events across the USA, that will hopefully become a reality.
flavors ranging from classic chocolate chip, peanut butter, red velvet, M&M’s, and more
With flavors ranging from classic chocolate chip and peanut butter to less standard options like red velvet, M&M’s, and double chocolate; Mama’s Boy is running the full gamut of flavor options for customers to enjoy.
Setting up shop at The Los Angeles Convention Center, The Women’s Expo is setting the stage for Mama’s Boy to reach a large audience that they previously have not.
Mama’s Boy is looking to make a big enough impact on attendees at the expo that it gets them one step closer to bringing their nostalgic tasting cookies to a nationwide audience.
Confidently, Mama’s Boy knows that they have the recipes to generate the necessary exposure for them to successfully tackle the expo, as well as other major events and succeed with flying colors.
Mama’s Boy Cookies so far have only been available for purchase at select events similar to FoodieLand and the LA Women’s Expo, which has created a cult-like following and demand for the delectable treats.
As a result, Mama’s Boy has sold out of cookies entirely at every event they’ve attended so far. If they can manage to do the same at The Women’s Expo, the event serves as grounds for the brand to launch onto the path of success that they are looking for.
“We’re extremely excited to be attending The Women’s Expo and hopeful that we can bring a nostalgic taste just like mama used to make to all attendees.”
Joey Pass
Owner and Operator
Mama’s Boy Cookies
Despite the demand, Joey Pass knows that it is not conducive to getting him to where he wants Mama’s Boy to be.
Thus, he is hoping to launch an e-commerce platform for the brand in the near future and cookies will be available at mamasboycookies.com, as well as select retailers. Pass has plans for new recipes in the future as well, potentially including some more health focused options, but his lips are sealed on exactly what that may look like.
For the newest updates, you’ll have to follow them on social media and monitor their website.
Joey Pass is a Marine Corp veteran of ten years and former professional body builder.
Not many people possess the disciplinary skills or drive to take on the challenge of competing with some of the largest cookie companies in the world- but Pass sees it as an opportunity to build upon the life and disciplinary skills he has garnered so far; not only through persistence of business, but also ensuring that each cookie is made with the perfection necessary to satisfy the palate of his customers.
![A stack of Mama's Boy Cookies accompanied by a glass of milk.](https://dailyovation.com/wp-content/uploads/2024/05/image_processing20240516-9-ojz4d7-819x1024.jpeg)
A stack of Mama’s Boy Cookies accompanied by a glass of milk.
Being a Marine Corp veteran, Pass has learned what it means to enjoy the simple things in life such as cookies, and what it means to serve others. He hopes to garner enough success through Mama’s Boy to help out other Veterans in need, or help create prominent male figures in the lives of young men who do not have one. What or who exactly this campaign or medium looks like, Pass is unsure, but he would love to discuss it in person with customers sometime over a cookie or two.
“While we’ve had some crazy demand so far, we’re not where we want to be. Luckily the disciplinary skills I have learned from being a Marine has taught me to be patient, driven, and strive for excellence”
Joey Pass
Owner and Operator
Mama’s Boy Cookies
If you are attending the expo, you’ll want to be sure to stop by and get yourself a bag of Mama’s Boy’s irresistible cookies.
Mama’s Boy is beyond thrilled to be attending The Women’s Expo and seeing what potential the event holds for the brand.
This exciting event presents an opportunity for attendees to indulge in the irresistible flavors of Mama’s Boy Cookies while supporting a veteran-owned business.
Whether you’re a cookie connoisseur or simply have a hankering for a sweet tooth, be sure to visit Mama’s Boy Cookies booth in LA from June 1-2.
It’ll take you back to the days of eating cookies just like mama used to make!
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WeHo’s Newest culinary experience: Blue Birdy Gastropub Opens on Sunset Strip Near legendary Whiskey A-Go-Go
Sunset Strip’s Blue Birdy Gastropub Opens Near legendary Whiskey A-Go-Go
Located two doors down from the legendary Whiskey A-Go-Go is a brand-new culinary experience.
Blue Birdy offers up some super tasty gastropub fare on the iconic Sunset Strip.
Blue Birdy opened its doors to amazing success in early 2024, due largely to its chef and owner JC Mahdavi.
JC is no stranger to success since he’s been in the restaurant business, having owned Joxer Daly’s in Culver City for many years. His formula is great food mixed with solid cocktail recipes. Joxer Daly’s is an Irish Pub/Sports Bar with a neighborhood feel, a true staple in the culinary landscape of Los Angeles.
He brings that same philosophy to Blue Birdy but with more of an upscale vibe.
Blue Birdy has a French-influenced menu. JC implements his family’s recipes, hailing from France, he knows what good mouthwatering food is and how to create it.
“I want my customers to feel comfortable at Blue Birdy,
a place that they can come to and leave the stress of their day behind,
enjoy great libations and wonderfully inspired gastropub cuisine.”
owner JC Mahdavi
Blue Birdy’s menu includes a wonderful specialty cocktail program, all made from scratch.
The Boom Ba Da packs a nice punch, with its smooth lemon flavor and gorgeous presentation.
Strawberry Fields is a nice refreshing blend of champagne vodka and strawberry puree, almost like a smoothy but with a nice marriage of citrus essences, which has a great mouth feel. Brunch items are huge and super tasty.
Their French Toast is unlike any other, with ube, cream cheese, and sugar-filled, it’s purple and really is amazing. The Short Rib Benedict is comfort brunch at its best, a must-try.
Their Noodle Salad is perfect for the health-conscious diner as well as their tempura asparagus. Entree menu items include Lemon Herb Chicken, Steak and Fries, Fish & Chips, Teriyaki Salmon, and lots of Burgers – all simply delectable.
Whatever you order, you too will be surprised at how great their food is.
The sparkling interior gives you an elegant hipster vibe. The subtle blue flowers that adorn the overhead light fixtures really create a cool, sensual feeling.
Striations of blue linear lines are part of the overall flooring. Highlighted on one wall is a floor-to-ceiling LED flat-screen TV wall, that is guaranteed to bring in many sports fans for those big-ticket games, with many additional screens both inside and out.
Blue Birdy can accommodate inside seating as well as a front street-level patio and a back patio for more of a secluded experience, it’s the perfect spot for a private party.
There are plans for different themed nights. So far, Tropical Thursdays are guaranteed to get your Salsa on. Friday will be dress-up Drag Night, and Saturday is Shabhaye Tehran-LA. With all of the viewing opportunities, any night or day is a sports theme, but whatever the occasion, Blue Birdy will make your Sunset Strip experience one to remember.
Vietnam Celebrates Art: Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.
![](https://dailyovation.com/wp-content/uploads/2024/06/From-Left-Betty-Qiffe-Pallard-Consul-General-Daniel-Stork-of-the-Netherlands-to-Vietnam-Nykky-Do-and-Milena-Padula-Spouse-of-Consul-General-of-Italy-to-Vietnam-1024x684.jpg)
From Left- Betty Qiffe Pallard, Consul General Daniël Stork of the Netherlands to Vietnam, Nykky Do and Milena Padula- Spouse of Consul General of Italy to Vietnam / photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
![](https://dailyovation.com/wp-content/uploads/2024/06/Painting-1-scaled-e1719530418374-684x1024.jpg)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.
![French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry](https://dailyovation.com/wp-content/uploads/2024/06/French-Pop-Artist-Jerome-Peschard-Portrait-2-683x1024.jpg)
French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry
The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.
![](https://dailyovation.com/wp-content/uploads/2024/06/group-1024x684.jpg)
From Left- Tracie May, Milena Padula- Wife of Consul General of Italy to Vietnam, Sofitel Saigon Plaza Hotel Manager Alistair Minty, Lindsay Nutley, Consul General of Australia to Vietnam Sarah Hooper, Simon Pugh and Michael Hooper // photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.
![](https://dailyovation.com/wp-content/uploads/2024/06/Painting-4-scaled-e1719530504956-684x1024.jpg)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.
![](https://dailyovation.com/wp-content/uploads/2024/06/Painting-2-scaled-e1719530437404-684x1024.jpg)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.
![](https://dailyovation.com/wp-content/uploads/2024/06/Saigon_03-970x1024.png)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard
“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza
ABOUT SOFITEL SAIGON PLAZA:
Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.
ABOUT JÉRÔME PESCHARD:
Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.
Art Beyond the Glass (ABTG) returns for its 12th event on Sunday, June 30th, 2024 – The Original Bartender Art Festival
Art Beyond the Glass XII – The Original Bartender Art Festival Celebrates Cocktails, Art, Community & Inclusivity for All
Art Beyond the Glass (ABTG) returns for its 12th event on Sunday, June 30th, 2024, at the legendary Catch One nightclub!
More than 100 of LA’s top bartenders will make cocktails and showcase their artistic talents, with proceeds donated to Self Help Graphics & Art.
Since its inception, ABTG has raised more than $250,000 for arts-based nonprofits in LA and across the country.
![](https://dailyovation.com/wp-content/uploads/2024/06/ABTG-XI-Hotel-Bacardi-Eugene-Lee-1024x683.jpeg)
Photo Credits: Eugene Lee & Abigail Smith
Co-founded by Daniel Djang and Zahra Bates, ABTG is the original celebration of bartender artistry and widely regarded as one of the country’s premier cocktail culture festivals.
From painting to photography, live music, DJs and more, every ABTG showcases the creative pursuits of bartenders when they are not behind the bar.
“It’s hard to believe that what began as a casual conversation at Sunny Spot
in November 2011 has grown into this extraordinary event,”
Co-founder Daniel Djang
“The cocktail creativity and artistic talent of the bar community in LA and beyond never ceases to amaze me. We are so grateful for the generosity of our sponsoring brands and the numerous venues that have welcomed us into their spaces. Can’t wait to reunite with the extended ABTG family at ABTG XII!”
![](https://dailyovation.com/wp-content/uploads/2024/06/ABTG-XI-Class-Photo-Eugene-Lee-1024x613.jpeg)
Photo Credits: Eugene Lee & Abigail Smith
Art Beyond the Glass is taking place for the third consecutive year at Catch One, which is graciously being donated to ABTG XII for this exclusive event.
Located on Pico Boulevard in the heart of Los Angeles, this landmark nightclub was opened by Jewel Thais-Williams in 1973 as Jewel’s Catch One, a pioneering LGBTQ+ disco. Featuring state-of-the-art sound and lighting, the massive venue spans two floors and multiple indoor and outdoor spaces.
For the 12th annual Los Angeles event, Art Beyond the Glass is honored to be raising funds for Self Help Graphics & Art (SHG), which fosters the creation and advancement of new artworks by Chicana/o and Latinx artists through experimental and innovative printmaking techniques and other visual art forms.
Since 1973, SHG has been at the intersection of arts and social justice, providing a home that fosters the creativity and development of local artists. SHG establishes international collaborations and partnerships nationwide and creates worldwide cultural exchanges.
ABTG is once again partnering with their fiscal partner Another Round Another Rally, a nonprofit financial resource for the hospitality industry.
ARAR co-founder Travis Nass: “It is an honor to be a part of one of the most creative, innovative industry events across the country. We have always loved ABTG, and it is such a pleasure to be able to work with them again this year. We could not be prouder to work with this wonderful organization.”
ABTG will feature dozens of Bartenders from LA’s top bars and restaurants, including All Day Baby, Apotheke, Bar Flores, Bar Next Door,Death & Co, Fanny’s, General Lee’s, Level 8, Lustig, The Mermaid, Mother Tongue, Nativo, Roger Room, Scum & Villainy, The Varnish, along with pop-up bars and a special Legacy Team.
“Art Beyond the Glass has become so important to the bar community,”
Clare Ward
ABTG Head of Production
“Bartenders are makers. We make drinks. We make art. We make community. This is the perfect event to celebrate everything we do.”
![](https://dailyovation.com/wp-content/uploads/2024/06/ABTG-XI-Band-Abigail-Smith-1024x683.jpeg)
Photo Credits: Eugene Lee & Abigail Smith
Guests will also be able to buy bartender art, shop handmade items by bartenders, and bid on silent auction items.
![](https://dailyovation.com/wp-content/uploads/2024/06/ABTG-XI-Star-Trek-Smoke-Gun-Eugene-Lee-1024x695.jpeg)
Photo Credits: Eugene Lee & Abigail Smith
ABTG XII is being made possible by its generous sponsors: Amaras, Bacardi, Balcones, Barr Hill, Beam Suntory, Bushmills, Calisco, Deutsch Family, Dirty Sue, Filthy Food, Flor de Caña, Fords, Hedonistas, High West, Jack Daniel’s, Juliette, Kin, Liquid Alchemist, Mal Bien, Mommenpop, Montenegro, Pinhook, Proper 12, Real Del Valle, Ritual, St Benevolence, St George, Seedlip, Silvergrin, Spiribam, Tito’s, Tromba, True Believers, Underberg, West Coast Ice, and Zomoz.
Ticket information: ABTG XII will take place from 3pm to 7pm on Sunday, June 30, 2024, at Catch One.
General Admission tickets are on sale at the Catch One website for $65 per person until 3pm on June 30.
If still available, tickets will be sold at the door for $75 per person.Tickets to this event are only available for guests 21+ and over.
The all-inclusive ticket includes entry, cocktail samples, art gallery, entertainment and bar bites. In addition, guests will be able to purchase bartender artwork, buy raffle tickets and bid on silent auction items such as artwork, photography, rare spirits and more. All proceeds fromABTG XII will be donated to Self Help Graphics & Art.
# # #
About Art Beyond the Glass:
Art Beyond the Glass was founded in 2011 by Daniel Djang and Zahra Bates as a special event for bartenders to showcase their artistic talents when they’re not behind the bar. From cocktails to paintings, photography, live music, DJs, spoken word and more, ABTG is a celebration of bartender artistry inside and beyond the glass. Proceeds from every ABTG event are donated to a local arts-based nonprofit – to date, ABTG has donated more than $250,000 to these vital community organizations.
FOLLOW ART BEYOND THE GLASS:
Instagram: @abtgla Facebook: https://www.facebook.com/ArtBeyondTheGlass
Catch One
4067 W. Pico Blvd.
Los Angeles, CA 90019
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Family and Flavor first with Howell’s Standard and their Hot Honey
Taste Howell’s Standard Hot Honey, The Wellness Superfood Packed with Flavor and Family
Howell’s Standard provides raw, natural honey in its purest form, a variety of herb and fruit-infused honeys, and products from the hive.
They are a small family-owned company in Northeast Maryland that appreciates the gifts of nature and artistic expression. Find their website, their Instagram and their in-person farmer’s market experience.
Below, Alexander and Monica Howell visited for a conversation about family, flavor, health benefits and the magic of honey.
This conversation has been edited for length and clarity. Find the full, unedited conversation on the FlavRReport YouTube channel.
My understanding going back to the beginning is, this whole company was a COVID baby, meaning the idea of it launched during the pandemic. Is that accurate?
Alexander Howell: So I’ll give you a bit of a backstory. We had, like you said, started around the boom of COVID. During that time with all the sickness going around, one of the things we decided to do was to figure out how we can stay healthier and keep the entire family more healthy during that entire time.
One of the things we decided to do was to cut out a lot of white and processed sugars because it’s the cause of a lot of health issues, cancers, things of that nature. After that we [realized] we can’t just not have any type of sweetener at all. We’re not that strong.
We went across a couple of different sweeteners. We tried agave, we tried monk fruit. We tried all those, [but] they didn’t hit the spot for us.
Then we were at a farmer’s market [and] tried some raw honey. Once we had tried that, it’s like the entire world just opened up for us because.
We started researching it more and found out there were tons of health benefits tied into raw honey itself.
Once we started consuming it ourselves, we felt the changes. A lot more energy naturally, our skin started looking a lot better, our hair started looking better. Then we decided instead of keeping this a family secret, we can share it with the world.
Monica Howell: So I’ve got a slightly different angle on it. Everything Alex said is definitely true. Pre COVID, I had always been an entrepreneur at heart, always dabbling in something, always doing a little side things. They say you have to have multiple streams of income.
So I was always looking for the next best option. Prior to COVID, I was creating body butters and detox masks and sugar scrubs; and just looking for things that were positive for your skin in a natural manner. Honey was one of the ingredients that was always on my shelf.
[Honey] is one of those ingredients. It’s a wonderful connector. I had really only ever thought of honey as this thing that was on aisle number eight of the grocery store always next to the maple syrup. A condiment to get with your fried chicken.
But once I started having success with personal skin care, the products that were most sought after, that had the best outcomes for my skin all had honey in them.
During COVID, we just really started to come together more, having more conversations. Bringing together the things that we were doing individually as a group and kind of figuring out
We started minimizing ingredients. Looking at that 20 line ingredient list on the back of everything and saying what can [remove]?
Something you both touched on was the zero to one aspect. Talk a little bit about the process from idea to reality.
Monica Howell: So for me, it was checking boxes. Throwing something on the wall and seeing what sticks, that old spaghetti adage.
There’s so many layers, so many things that I wasn’t aware of honey as a whole.
Figuring out how we could integrate this into our lives, and then how we then convert that and transition that into something that was revenue generating, seeing there was a niche.
We started with friends and family. Letting people that would trust us, try things out.
A lot of the response was ‘I don’t like honey’ or ‘I already have sugar. I don’t need to do this.’
But we said, it’s open your mind, let’s look into something a little different. Let’s consider it in a different way and move forward from there.
One thing that I think stands out for us is the fact that everything that we do, all the honey options that we have available are all beneficial in some way, shape or form. You get the benefit of those things that are being infused into the honey. So everything is purposeful.
Everything added is to expand the benefits of the honey into something beyond.
Each honey is different, with different infusions. We call them varietals. Essentially a varietal is a honey that the beekeeper and the farmer have integrated hives into that particular crop. The honey has a flavor and nuance. Then we have our infusions.
Local honey is where I go. That’s all I want. Our local [honey] in Maryland is not the same local that’s in Texas. What’s local to California is not what’s local to Utah. What’s local to Utah is not local to Maine. But when you look at it, all those honeys have a slight variance and nuance in flavor because of what’s being pollinated.
Our plants aren’t the same here as in Hawaii. So when you say I enjoy wildflower, the enjoyment of your wildflower might taste completely different than what I’m used to because of the plants that are growing. It doesn’t necessarily all taste the same.
When you started with this idea, were you aware of the different varietals, the regions and how that affected honey?
Alexander Howell: We definitely didn’t know how intricate and how deep this kind of rabbit hole of honey goes. It’s a very nice and very informative learning experience for two reasons. One, just so we are aware of the benefits and can tell our family, but also so we can now have those kinds of conversations with our customers.
Monica Howell: Even something as a variance from season to season. Literally your spring honey can be a completely different product from your fall [honey] and your winter honey.
The amount of moisture that’s in the air, that can even be from location to location. April showers bring May flowers. Those April showers are happening, there’s a ton of moisture in the air. And then when you’re getting into the fall, you’re having the bees that are pollinated when you’re getting into the fall, there’s a variance in that same region.
That same area has shifted the temperature. You’re just coming out of 90 degree weather. There’s still flowers out. But the pollination process that’s happening, the bees are what they’re collecting now, it can be different.
In the U. S. alone, there’s over 300 different types of honey. Over the world, there are thousands.
The interesting thing is when we’re bringing those varietals together in one place, you actually taste them side by side, [you can taste and notice] there are definite differences that you may never [have noticed otherwise] .
Someone says, “I don’t like honey. I say, “Well you haven’t tasted my honey.”
They find out, they dont like wildflower from North Carolina, but they love sage from California or macadamia nut from Hawaii – it’s amazing.
You’ve both mentioned farmer’s market experiences, sampling and buying. Let’s talk a little bit about those experiences.
Alexander Howell: As far as farmers markets goes, we’ve gotten the entire spectrum of reactions – ‘Oh, this is some of the best I‘ve ever had in my life’, or ‘This is nasty’
I appreciate either side of the spectrum, it’s just very honest and blunt. In person, you get to actually see that emotion, you get to see that interaction, you get to not only see what they think but maybe they brought a friend or a family member of theirs – their husband, their wife, their kids, their dog.
We get to see what your dietary needs are, your favorite flavors, your favorite vegetables. If you have a health issue, what type of things we have that could possibly help.
It’s even as simple as someone getting a gift for somebody who’s a pescatarian who likes to cook so, ‘What do you have for this?’
And I can then give them a whole range of stuff [to browse].
Monica Howell: We’ve been selling at farmer’s markets for 2.5 years. By far, it is my favorite. People who grew up going to farmer’s markets. Beekeepers that have grown up in their Grandma’s backyard.
We always get somebody that says, ‘Oh, my grandma had honey. And I’m already familiar.’ I always challenge them to taste something that’s a little different,
We get people who are extremely health conscious. They are looking for natural options.
On your website, there’s a lot of products What are the major categories and what are one or two or three that you really want to highlight that are currently available?
Monica Howell: We do some switching out from season to season, but for the most part, 25 items. A combination of the varietals and the infusions.
We’ve got an amazing macadamia nut honey that comes from Hawaii. You get a honey that has a certain butteriness to it, a nice weight to it. A little nuttiness at the end. It’s amazing in coffee. It’s amazing on top of a banana bread, really good in yogurt. Also good to cook with.
Our blueberry is from Maine. A little bit of a nuance of that blueberry flavor. It’s a little sweeter than some of the other honeys. It’s amazing on bakery goods and breakfast. So instead of using traditional maple syrup, we’re using the blueberry honey on a Belgian waffle on a pancake. Amazing on yogurt and things like that.
Then we’ve got our infusions. So the infusions essentially are different botanicals using a particular honey.
I’m using an extra white honey from Iowa. If you’re looking on the spectrum of honey, not only does honey change area to area, there’s water white honey, all the way down to your dark amber honeys. So there’s an entire rainbow of different types of honey, based on what’s being pollinated and what’s growing.
Your darker honeys have more of a molasses flavor, probably 10 – 20 x the antioxidants that you’re getting then like a water white honey. But when we’re considering what to use to infuse, I’m usually going with that lighter honey.
Our elderberry honey is super important. We’re taking a ground elderberry from the actual berry, not the elderberry flower. And we’re grinding that up and then infusing that into honey over a period of time. That allows you to then take that elderberry on a regular basis, either in as a sweetener for your tea or actually adding it into a yogurt.
Alexander Howell: Some of the things that I like to highlight, because I’m a foodie, I’m always trying to find honey that would elevate the taste.
One of those is Hot Honey. Anything from chicken, to beef, to pork, to seafood, to shellfish. I love it all. One specific thing is strawberries. It sounds a little out there, but it’s amazing.
And also the vanilla. I love it on my baked goods, banana breads, cornbread, really good on cinnamon rolls. Instead of the sheet icing I’ll put the honey. Even simpler like a latte or a cup of tea. Put some of your pancakes or crepes.
It’s the two different honeys on two different ends of the spectrum, but at the end of the day they both serve their purposes
Monica Howell: We are working with a few bartenders and mixologists that have taken our honeys and creating mocktails. Super fun.
One thing to acknowledge, the audience is a large majority of our conversations are wine based. So it’s with winemakers and chefs.
Do any of these honeys pair better with any specific kinds of varietals of wine?
Alexander Howell: One of the best ways I do like to enjoy wine with honey is charcuterie.
Monica Howell: Charcuterie and honey go hand in hand. It’s like a whole little puzzle of delicious-ness.
I like Merlot. Something becoming more popular are meads. So mead is wine essentially made with the foundation of honey versus grapes. There are a lot of brewers that are starting to play with mead. So you’ll find mead in all different varietals, some that very much tastes like wine and some that tastes closer to beer.
We’re not necessarily pairing the wine so much with the honey as helping the person that’s hosting the event, creating that perfect board, that perfect accompaniment to it.
What’s the best way to learn more about you? Website, social media? How can we follow you more?
Monica Howell: Definitely the website is the easiest way. You can also find us on Facebook and Instagram. The unique feature of what we do in-person. That’s the benefit of coming to see us at a farmer’s market. We also are actually on a couple of stores in the local area, local by design, which is an Annapolis mall in Annapolis, Maryland, where our product is available on their shelves.
You can find gifting boxes and samplers on the website too.
Howell’s Standard provides raw, natural honey in its purest form, a variety of herb and fruit-infused honeys, and products from the hive.
They are a small family-owned company in Northeast Maryland that appreciates the gifts of nature and artistic expression. Find their website, their Instagram and their in-person farmer’s market experience.
Below, Alexander and Monica Howell visited for a conversation about family, flavor, health benefits and the magic of honey.
This conversation has been edited for length and clarity. Find the full, unedited conversation on the FlavRReport YouTube channel.
My understanding going back to the beginning is, this whole company was a COVID baby, meaning the idea of it launched during the pandemic. Is that accurate?
Alexander Howell: So I’ll give you a bit of a backstory. We had, like you said, started around the boom of COVID. During that time with all the sickness going around, one of the things we decided to do was to figure out how we can stay healthier and keep the entire family more healthy during that entire time.
One of the things we decided to do was to cut out a lot of white and processed sugars because it’s the cause of a lot of health issues, cancers, things of that nature. After that we [realized] we can’t just not have any type of sweetener at all. We’re not that strong.
We went across a couple of different sweeteners. We tried agave, we tried monk fruit. We tried all those, [but] they didn’t hit the spot for us.
Then we were at a farmer’s market [and] tried some raw honey. Once we had tried that, it’s like the entire world just opened up for us because.
We started researching it more and found out there were tons of health benefits tied into raw honey itself.
Once we started consuming it ourselves, we felt the changes. A lot more energy naturally, our skin started looking a lot better, our hair started looking better. Then we decided instead of keeping this a family secret, we can share it with the world.
Monica Howell: So I’ve got a slightly different angle on it. Everything Alex said is definitely true. Pre COVID, I had always been an entrepreneur at heart, always dabbling in something, always doing a little side things. They say you have to have multiple streams of income.
So I was always looking for the next best option. Prior to COVID, I was creating body butters and detox masks and sugar scrubs; and just looking for things that were positive for your skin in a natural manner. Honey was one of the ingredients that was always on my shelf.
[Honey] is one of those ingredients. It’s a wonderful connector. I had really only ever thought of honey as this thing that was on aisle number eight of the grocery store always next to the maple syrup. A condiment to get with your fried chicken.
But once I started having success with personal skin care, the products that were most sought after, that had the best outcomes for my skin all had honey in them.
During COVID, we just really started to come together more, having more conversations. Bringing together the things that we were doing individually as a group and kind of figuring out
We started minimizing ingredients. Looking at that 20 line ingredient list on the back of everything and saying what can [remove]?
Something you both touched on was the zero to one aspect. Talk a little bit about the process from idea to reality.
Monica Howell: So for me, it was checking boxes. Throwing something on the wall and seeing what sticks, that old spaghetti adage.
There’s so many layers, so many things that I wasn’t aware of honey as a whole.
Figuring out how we could integrate this into our lives, and then how we then convert that and transition that into something that was revenue generating, seeing there was a niche.
We started with friends and family. Letting people that would trust us, try things out.
A lot of the response was ‘I don’t like honey’ or ‘I already have sugar. I don’t need to do this.’
But we said, it’s open your mind, let’s look into something a little different. Let’s consider it in a different way and move forward from there.
One thing that I think stands out for us is the fact that everything that we do, all the honey options that we have available are all beneficial in some way, shape or form. You get the benefit of those things that are being infused into the honey. So everything is purposeful.
Everything added is to expand the benefits of the honey into something beyond.
Each honey is different, with different infusions. We call them varietals. Essentially a varietal is a honey that the beekeeper and the farmer have integrated hives into that particular crop. The honey has a flavor and nuance. Then we have our infusions.
Local honey is where I go. That’s all I want. Our local [honey] in Maryland is not the same local that’s in Texas. What’s local to California is not what’s local to Utah. What’s local to Utah is not local to Maine. But when you look at it, all those honeys have a slight variance and nuance in flavor because of what’s being pollinated.
Our plants aren’t the same here as in Hawaii. So when you say I enjoy wildflower, the enjoyment of your wildflower might taste completely different than what I’m used to because of the plants that are growing. It doesn’t necessarily all taste the same.
When you started with this idea, were you aware of the different varietals, the regions and how that affected honey?
Alexander Howell: We definitely didn’t know how intricate and how deep this kind of rabbit hole of honey goes. It’s a very nice and very informative learning experience for two reasons. One, just so we are aware of the benefits and can tell our family, but also so we can now have those kinds of conversations with our customers.
Monica Howell: Even something as a variance from season to season. Literally your spring honey can be a completely different product from your fall [honey] and your winter honey.
The amount of moisture that’s in the air, that can even be from location to location. April showers bring May flowers. Those April showers are happening, there’s a ton of moisture in the air. And then when you’re getting into the fall, you’re having the bees that are pollinated when you’re getting into the fall, there’s a variance in that same region.
That same area has shifted the temperature. You’re just coming out of 90 degree weather. There’s still flowers out. But the pollination process that’s happening, the bees are what they’re collecting now, it can be different.
In the U. S. alone, there’s over 300 different types of honey. Over the world, there are thousands.
The interesting thing is when we’re bringing those varietals together in one place, you actually taste them side by side, [you can taste and notice] there are definite differences that you may never [have noticed otherwise] .
Someone says, “I don’t like honey. I say, “Well you haven’t tasted my honey.”
They find out, they dont like wildflower from North Carolina, but they love sage from California or macadamia nut from Hawaii – it’s amazing.
You’ve both mentioned farmer’s market experiences, sampling and buying. Let’s talk a little bit about those experiences.
Alexander Howell: As far as farmers markets goes, we’ve gotten the entire spectrum of reactions – ‘Oh, this is some of the best I‘ve ever had in my life’, or ‘This is nasty’
I appreciate either side of the spectrum, it’s just very honest and blunt. In person, you get to actually see that emotion, you get to see that interaction, you get to not only see what they think but maybe they brought a friend or a family member of theirs – their husband, their wife, their kids, their dog.
We get to see what your dietary needs are, your favorite flavors, your favorite vegetables. If you have a health issue, what type of things we have that could possibly help.
It’s even as simple as someone getting a gift for somebody who’s a pescatarian who likes to cook so, ‘What do you have for this?’
And I can then give them a whole range of stuff [to browse].
Monica Howell: We’ve been selling at farmer’s markets for 2.5 years. By far, it is my favorite. People who grew up going to farmer’s markets. Beekeepers that have grown up in their Grandma’s backyard.
We always get somebody that says, ‘Oh, my grandma had honey. And I’m already familiar.’ I always challenge them to taste something that’s a little different,
We get people who are extremely health conscious. They are looking for natural options.
On your website, there’s a lot of products What are the major categories and what are one or two or three that you really want to highlight that are currently available?
Monica Howell: We do some switching out from season to season, but for the most part, 25 items. A combination of the varietals and the infusions.
We’ve got an amazing macadamia nut honey that comes from Hawaii. You get a honey that has a certain butteriness to it, a nice weight to it. A little nuttiness at the end. It’s amazing in coffee. It’s amazing on top of a banana bread, really good in yogurt. Also good to cook with.
Our blueberry is from Maine. A little bit of a nuance of that blueberry flavor. It’s a little sweeter than some of the other honeys. It’s amazing on bakery goods and breakfast. So instead of using traditional maple syrup, we’re using the blueberry honey on a Belgian waffle on a pancake. Amazing on yogurt and things like that.
Then we’ve got our infusions. So the infusions essentially are different botanicals using a particular honey.
I’m using an extra white honey from Iowa. If you’re looking on the spectrum of honey, not only does honey change area to area, there’s water white honey, all the way down to your dark amber honeys. So there’s an entire rainbow of different types of honey, based on what’s being pollinated and what’s growing.
Your darker honeys have more of a molasses flavor, probably 10 – 20 x the antioxidants that you’re getting then like a water white honey. But when we’re considering what to use to infuse, I’m usually going with that lighter honey.
Our elderberry honey is super important. We’re taking a ground elderberry from the actual berry, not the elderberry flower. And we’re grinding that up and then infusing that into honey over a period of time. That allows you to then take that elderberry on a regular basis, either in as a sweetener for your tea or actually adding it into a yogurt.
Alexander Howell: Some of the things that I like to highlight, because I’m a foodie, I’m always trying to find honey that would elevate the taste.
One of those is Hot Honey. Anything from chicken, to beef, to pork, to seafood, to shellfish. I love it all. One specific thing is strawberries. It sounds a little out there, but it’s amazing.
And also the vanilla. I love it on my baked goods, banana breads, cornbread, really good on cinnamon rolls. Instead of the sheet icing I’ll put the honey. Even simpler like a latte or a cup of tea. Put some of your pancakes or crepes.
It’s the two different honeys on two different ends of the spectrum, but at the end of the day they both serve their purposes
Monica Howell: We are working with a few bartenders and mixologists that have taken our honeys and creating mocktails. Super fun.
One thing to acknowledge, the audience is a large majority of our conversations are wine based. So it’s with winemakers and chefs.
Do any of these honeys pair better with any specific kinds of varietals of wine?
Alexander Howell: One of the best ways I do like to enjoy wine with honey is charcuterie.
Monica Howell: Charcuterie and honey go hand in hand. It’s like a whole little puzzle of delicious-ness.
I like Merlot. Something becoming more popular are meads. So mead is wine essentially made with the foundation of honey versus grapes. There are a lot of brewers that are starting to play with mead. So you’ll find mead in all different varietals, some that very much tastes like wine and some that tastes closer to beer.
We’re not necessarily pairing the wine so much with the honey as helping the person that’s hosting the event, creating that perfect board, that perfect accompaniment to it.
What’s the best way to learn more about you? Website, social media? How can we follow you more?
Monica Howell: Definitely the website is the easiest way. You can also find us on Facebook and Instagram. The unique feature of what we do in-person. That’s the benefit of coming to see us at a farmer’s market. We also are actually on a couple of stores in the local area, local by design, which is an Annapolis mall in Annapolis, Maryland, where our product is available on their shelves.
You can find gifting boxes and samplers on the website too.
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Hey LA, Why does Wisconsin Already know the Big Winner on Superbowl Sunday?
Wisconsin Already knows the Big Winner on Superbowl Sunday
When the Big Game rolls around each February, Wisconsin Cheese knows that eyes are on both the TV and what’s on the table.
If you do the cheese math, Wisconsin crafts 600 types, styles, and varieties of cheese, which means there are 600 options for cheese A, 599 options for cheese B, and 598 options for cheese C. The total combinations equal 214 million cheeseboard options, and with 126 million households in the U.S., no two game day spreads need to be the same.
“With friends gathered around the TV and taste buds craving something extraordinary,
Wisconsin Cheese is here to elevate the game day experience
with artisan cheeses for a vast array of cheeseboard combinations,”
Suzanne Fanning
CMO of Wisconsin Cheese.
“Wisconsin crafts 50% of the nation’s specialty cheese, which means The State of Cheese has the award-winning cheeses to make every spread score points with fans of any team.”
Play your starting lineup: an award-winning cheeseboard that will win over every guest’s taste buds. Whether you want to keep it classic or try a creative new play with thrilling flavors, these cheese boards will enliven your snacking array:
- Salty and spicy is a game-winning combo. This Spicy Game Day Board is an easy win for any host.
- Live, breathe, and even eat football with this Bacon Sriracha Cheese Football.
- Don’t forget to hydrate. Try the beverage-inspired Bloody Mary Cheeseboard, featuring all your favorite drink add-ins.
- No matter the final score, enjoy a sweet ending with a Dessert and Coffee Cheeseboard.
Whichever team you’re cheering for this season, Wisconsin Cheese is always a winner during the big game. Find inspiration for future game day parties with another one of our cheese board recipes, like this Fiesta Cheese Board, this Wisconsin Cheese and Charcuterie Board, or another spread that suits your style from our selection of over 300 handcrafted recipes featuring Wisconsin Cheese.
Be sure to share your creations with us on Instagram and Facebook. For more information about award-winning Wisconsin Cheese and winning recipes, visit www.wisconsincheese.com.
Wisconsin Cheese
The tradition of cheesemaking excellence began more than 180 years ago before Wisconsin was recognized as a state. With 90% of the State’s cow’s milk being turned into cheese, Wisconsin’s 1,200 cheesemakers, many of whom are third- and fourth-generation, continue to pass on old-world traditions while adopting modern innovations in cheesemaking craftsmanship. Wisconsin has won more awards for its cheese than any other state or country.
For more information, visit WisconsinCheese.com.
Dairy Farmers of Wisconsin
Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products.
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Upgrading Your Hollywood Hills House? Start by Choosing Your Best Mattress in 2023
Upgrading Your Home? – Your Best Mattress in 2023
Reviewed and revealed. Time for you to find your mattress in 2023. Most of us spend a third of our lives asleep. Science says it’s how we repair, recharge and dream. With hybrid work or work from home, we sometimes rest more. Some of us work from our bed.
You’re moving? You upgraded your house? Either way, it’s time for a new mattress. And a lot of changed since the old days of mattress shopping. Even if “the old days” was just 5 years ago.
Big changes. Real science upgrades depending on sleep position, body type, health conditions, body temperature, temperature of the room and flexibility, adaptability of all of these variables.
It’s a lot of decisions that you probably don’t want to research. You just want an awesome night’s sleep.
So we did the mattress research for you
Brooklyn Bedding’s Signature
What’s the best mattress overall?
Brooklyn Bedding’s Signature is pretty amazing. The Brooklyn Bedding Signature Hybrid is the brand’s flagship bed.
The mattress offers three firmness options, a strong steel coil foundation layer, a comfy “give” that rests your aching bones, strong and durable hybrid construction.
Their hybrid mattress (a bed made with coils and foam) offers a neutral-foam feel that’s more light and airy than traditional memory foam. It also offers improved edge support, thanks to a thick layer of pocketed coils with reinforced coils around the edges of its support bed.
Accommodating for all body types and even suits any sleeping position.
If you time it right (they have sales), it’s surprisingly affordable.
Price is usually closer to $1200, but with the right timing (discounts), you can sleep well for under $1000.
Layla Hybrid mattress
Best Mattress for Side Sleepers
Layla Hybrid mattress is special! Generations ago, flippable mattresses were popular and the Layla brand is bringing back the trend. So yes, it’s flippable and both sides offer different firmness levels – so yes, you have two choices to pick from to match your personal preference. One side is soft and pressure relieving while the other is firmer and more supportive.
Also, Layla’s primary comfort layers are made with copper-gel memory foam which helps regulate temperature, while the material feels ultra light and airy. This is more responsive than the foam’s traditional slow-bouncing nature.
The Layla Hybrid is ultra plush and soft. Indulgently comfortable. A. great choice for side sleepers of all body shapes and sizes.
The Layla Hybrid comes in a range of sizes: twin to California king sizes and prices range from $1,299 to $1,899.
Saatva Classic
Best Firm Mattress
The Saatva Classic offers both plush comfort with premium support. Its thick and supportive construction provides contouring that fits each of your body’s curves. Unique from most hybrid beds, it offers two coil layers (one innerspring layer and one pocketed coil layer), memory foam, Lumbar Zone Active Spinal Wire and a quilted, zoned pillow-top add to a luxury experience. Designed to promote comfort and spinal alignment.
The innerspring mattress hybrid construction is the magic behind why this bed is so supportive and firm.
The Saatva Classic’s special lumbar technology is designed to keep your spine aligned while comforting your shoulders and hips.Also allows you to choose how firm you want your firm bed to be.
The Saatva Classic comes in sizes twin XL to split California king and prices range from $887 up to $2,296.
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