WWE

WWE & Seagram’s Just Dropped Spiked Drinks — and They’re Debuting in LA with a Summer Slam!

Los Angeles, get ready to crack open a can of pure chaos.

In a move that blends bold flavors with body slams, WWE has officially entered the ready-to-drink game, teaming up with Seagram’s Escapes Spiked to launch a first-of-its-kind boozy beverage line — and the big debut is going down right here in LA.

WWE, now part of TKO Group Holdings (NYSE: TKO), has tapped the iconic malt beverage brand for a multi-year partnership, kicking off with the release of the Seagram’s Escapes Spiked WWE Series — a trio of hard-hitting, fruit-forward drinks that are as wild as a lucha libre leap off the top rope.

And fittingly, the launch gets its spotlight moment at one of pro wrestling’s most hyped events: Money in the Bank®, happening Saturday, June 7 at the brand-new Intuit Dome in Inglewood. That’s right — the launch party hits the heart of SoCal, where Seagram’s Spiked will make its official WWE debut in front of thousands of roaring fans and a global live stream.

LA Is the Launchpad for WWE’s Boozy Revolution

For the first time in WWE’s legendary history, the brand is slapping its name on a ready-to-drink alcoholic product — and naturally, they’re doing it big in the entertainment capital of the world.

“This partnership is about tapping into energy, authenticity, and cultural reach,” said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO. “Seagram’s brings flavor innovation, we bring the spectacle. Together, it’s a main event in a can.”

The Flavors? All Heat, No Filler

The Seagram’s Escapes Spiked WWE Series isn’t just rebranded drinks — it’s a full-on flavor smackdown designed with wrestling fans (and party people) in mind:

• Rumble Punch™ – A high-voltage remix of the fan-favorite “Jamaican Me Happy,” this can brings a rush of strawberry, watermelon, lemon, and guava.

• Pineapple Powerhouse™ – Bright pineapple, tart cherry, and lime make this one feel like sipping a sunset in Venice Beach — until it body slams your taste buds.

• Slammin’ Blueberry™ – Smooth blueberry and citrusy lemon make this flavor the sweet submission hold you didn’t see coming.

Each one is clocking in at a session-friendly ABV and is available at major retailers across LA County and beyond. From backyard bashes in Echo Park to rooftop viewings in DTLA, these drinks are built for summer in the City of Angels.

From the Ring to Retail — and Into the Streets of LA

As an Official Partner of WWE, Seagram’s Escapes Spiked won’t just be in the ring — it’ll be everywhere. The brand is locking in major visibility during WWE’s biggest shows of the year, including SummerSlam® and Survivor Series®.

Even better? WWE Superstars will be hitting select LA retailers for in-person appearances, giving Angelenos a rare chance to meet their favorite wrestlers and snag some signed swag while stocking up on drinks. Think: your local BevMo! or Vons turning into a full-blown fan fest.

“This is a dream combo for LA,” said Jaime Polisoto, brand director for Seagram’s Escapes. “You’ve got star power, big flavor, and unforgettable events happening in the coolest city in the country.”

Bottom Line: LA, It’s Time to Sip and Slam

WWE and Seagram’s Spiked aren’t just selling drinks — they’re delivering a full-throttle, flavor-fueled experience made for fans who love their entertainment loud, their drinks cold, and their summer unforgettable.

So whether you’re tailgating outside the Intuit Dome, throwing a rooftop watch party, or just posting up with friends in your favorite Silver Lake bar, make sure you’ve got a can of Seagram’s Escapes Spiked in hand.

Because in LA, we don’t just watch the main event — we live it.